Can I add a mortgage calculator to the site?
Yes. You can add mortgage and affordability calculators so visitors estimate monthly payments and see roughly what they can borrow. Calculators are one of the best tools on a broker site, since they keep people engaged and warm them up before they ever fill out a form. You can place them on your homepage and loan pages, and set them up in the AI-powered visual editor.
Can I present my different loan types and services?
Yes. You can lay out each loan type, first-time buyer, refinance, FHA, jumbo, as its own clearly explained service, so borrowers quickly see you handle their exact situation. This matters because someone refinancing and a first-time buyer are looking for very different things and decide fast whether you're the right fit. You organize these service sections in the editor so each is simple to understand.
Can I capture pre-qualification or application leads?
Yes. You can add pre-qualification and contact forms so prospects start the process straight from the site, which is the main job a broker's site does. Catching someone at the moment they feel ready, often late at night or between other tasks, is what turns a visitor into a lead. You set the fields to collect what you need to follow up, and connect the forms to your CRM or email so nothing slips through.
Can I offer helpful content like a mortgage blog or guides?
You can add a blog or resource section with home-buying guides and loan explainers that answer the questions borrowers are already asking. This builds your authority, keeps people on the site longer, and pulls in search traffic over time as those guides start ranking. Posting and editing is quick, so it's easy to keep the content fresh alongside client work.
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