Durable.co vs Sellfy: Comprehensive comparison guide for 2024

Final verdict


Durable.co and Sellfy both offer unique advantages, but they cater to different needs and user preferences.


  • Durable.co (Overall Grade: 6.8/10)

    is an AI-powered website builder designed for small businesses and entrepreneurs. It excels in ease of use, AI capabilities, and marketing features, making it a great choice for users looking to quickly establish an online presence without the complexity of traditional web development. However, its ecommerce capabilities are basic, and it may not be suitable for full-scale ecommerce operations.

  • Sellfy (Overall Grade: 6.0/10)

    is tailored for creators looking to sell a variety of products, including digital, physical, subscription-based, and print-on-demand items. It offers a user-friendly interface and strong ecommerce features, making it ideal for those focused on selling and managing products online. While it lacks advanced design flexibility and AI capabilities, it provides comprehensive tools for managing and scaling online businesses.

Best for ecommerce

5.0
6.8


Verdict

: Sellfy outshines Durable.co in ecommerce capabilities, making it a better choice for creators looking to sell a variety of products online.


  • Durable.co

    : Durable.co offers basic ecommerce functionalities, suitable for straightforward selling tasks. Its AI-powered website builder simplifies the creation process, making it ideal for small businesses and entrepreneurs. However, it lacks advanced ecommerce features, such as a shopping cart and inventory management, which limits its scalability for larger operations. Best For Ecommerce score: 5.0.

  • Sellfy

    : Sellfy is designed for creators who want to sell digital, physical, subscription-based, and print-on-demand products. It provides a user-friendly interface and a comprehensive set of tools for managing and marketing an online store. Sellfy’s robust ecommerce features, including product protection and multiple payment gateways, make it a versatile platform for various selling strategies. Best For Ecommerce score: 6.8.

Best for informational & business websites

7.4
5.7


Verdict

: Durable.co is the better choice for creating informational business websites due to its AI-powered customization and user-friendly interface, while Sellfy, though capable, is more tailored towards ecommerce functionalities.


  • Durable.co

    : Durable.co excels in creating professional business websites quickly and efficiently with its AI-driven website builder. It offers a user-friendly experience, making it ideal for small businesses and entrepreneurs who need to establish an online presence without the complexity of traditional web development. With a score of 7.4, Durable.co provides a robust platform for informational websites, leveraging AI to simplify the design process and offering extensive customization options.

  • Sellfy

    : Sellfy, scoring 5.7, is primarily an ecommerce platform designed for creators selling digital, physical, subscription-based, and print-on-demand products. While it offers a straightforward website builder and various marketing tools, its focus on ecommerce makes it less suitable for purely informational business websites. Sellfy’s simplicity and ease of use are beneficial, but it lacks the advanced design flexibility and AI capabilities that Durable.co provides for creating unique and professional informational sites.

Detailed comparison

Design functionalities & templates

Design FunctionalitiesRepresents how well each platform allows for creative design and customization of websites.Score Components:

  • Template Variety (30%): Range and quality of design templates.
  • Customization (30%): Flexibility and options for design alterations.
  • User Interface (20%): Ease and intuitiveness of the design process.
  • Responsiveness (10%): Adaptability to different devices and screen sizes.
  • Innovation (10%): Unique design features and tools.
7.0
5.2

🏆

Winner: Durable.co.

If you’re looking for a platform that offers AI-powered customization and a unique approach to design, Durable.co is the preferred choice.

Durable.co’s website builder offers a unique approach by prioritizing AI-powered customization over a large library of pre-built templates. Despite offering around 30 AI-generated templates, the emphasis is on unique designs tailored to user preferences. The customization flexibility compensates for the seemingly smaller template count, enabling users to create distinct websites. Design options include thousands of combinations, allowing users to tweak themes, fonts, colors, and layouts for extensive variations from a single AI-generated template.


Durableco Themes

templates of Durable.co
template example of Durable.co

Compared to Durable.co, Sellfy provides a collection of design templates through its theme store, located in the Store Customizer. Users have the option to preview these themes before applying them to their websites. As of the latest information, Sellfy offers five main theme options: Lumi\u00e9re, Noir, Savant, Id\u00e9e, and Mode. These themes cater to various aesthetic preferences and can be published to go live on a user’s website after selection and customization.

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Ease of use

Ease of useReflects the platform’s overall user-friendliness.Score
Components:

  • Learning curve (40%): Quickness and ease of getting started.
  • Interface design (30%): Simplicity and intuitiveness of layout.
  • User guidance (20%): Quality of tutorials and support.
  • Flexibility (10%): Adaptability to various user skills.
8.2
7.8


🏆 Winner: Durable.co

. With a score of 8.2, Durable.co edges out Sellfy, which scored 7.8. Durable.co’s AI-powered website builder and intuitive drag-and-drop interface make it a user-friendly platform, especially for beginners. While Sellfy also offers a straightforward website builder, it may not satisfy users seeking advanced design flexibility.


Learning Resources


🏆 Winner: Sellfy

. Despite Durable.co’s AI assistance, it offers limited educational resources. On the other hand, Sellfy provides a comprehensive set of tools to manage, market, and scale online businesses effectively, making it a better choice for learning resources.

For ecommerce

EcommerceMeasures the platform’s effectiveness in supporting online business activities.Score Components:

  • Ecommerce themes and templates (20%): Variety and design of templates.
  • Product management (25%): Ease of managing and organizing products.
  • Payment options (25%): Variety and convenience of payment methods.
  • Ecommerce features (20%): Features for managing an ecommerce store.
  • Integration (10%): Compatibility with external e-commerce tools and services.
5.0
6.8

When it comes to ecommerce, Sellfy outperforms Durable.co with a score of 6.8 compared to Durable.co’s 5.0. Sellfy is designed for creators looking to sell a wide array of products including digital, physical, subscription-based, and print-on-demand items. It offers a simple, user-friendly interface that allows for quick setup of an online store. On the other hand, Durable.co offers basic ecommerce capabilities, suitable for straightforward selling tasks but not for full-scale ecommerce operations.

Durable.co Logo
Sellfy Logo

Ecommerce themes and templates

4.5

7.0

Product page customization

5.5

6.5

Payment processing and commissions

6.0

8.0

POS capabilities

3.0

4.0

Payment gateways

7.0

6.0

Product numbers

4.0

7.5

Additional ecommerce features

5.0

6.5

Durable.co ecommerce features:

  • Product pages
  • Secure payments with Stripe
  • Lead capture forms
  • Marketing tools

add a product screen of Durable.co

Sellfy ecommerce features:

  • Product Listings
  • Payment Gateways integration
  • Product categories

Ecommerce themes & templates

Durable.co offers pre-built website templates that can be adapted for online product sales, but it lacks traditional ecommerce features found in platforms like Shopify or BigCommerce. The platform has limitations such as the absence of a shopping cart, requiring manual payment links for each product, no inventory management tools, and limited shipping options that need to be configured externally. In contrast, all the templates of Sellfy are designed for online stores.

Product page customization

Durable.co offers customization options for product pages on their platform. Their AI-powered website builder allows for easy customization of product pages, where users can add sections, change images, and edit titles and SEO settings to suit their needs. Additionally, Durable provides the option to add custom code and embedding components to further personalize the website, including product pages. Sellfy supports a diverse range of products including digital goods like music, videos, ebooks, and software, as well as physical products and print-on-demand merchandise such as t-shirts and mugs. The platform enables the sale of subscriptions, offering a means for recurring revenue. Sellfy provides tools for product protection and piracy prevention, ensuring secure file hosting and delivery.

Payment processing

Durable.co partners with Stripe to offer secure and versatile payment processing solutions, charging a 3.1% plus $0.30 fee per credit card transaction for invoices. This collaboration enables businesses to handle various payment methods, including POS transactions, through Stripe’s comprehensive payment gateway infrastructure. Sellfy supports two primary payment gateways, Stripe and PayPal, allowing for various payment options including credit/debit cards and localized payment methods in Europe. The platform does not charge transaction fees beyond its subscription cost, though payment processors’ standard fees apply. While Sellfy is robust in facilitating online sales with features for product management and marketing, it does not explicitly mention support for Point of Sale (POS) capabilities, indicating a focus on eCommerce rather than physical retail transactions.

Website Editors

Website EditorsEvaluates the platforms’ website building and editing capabilities.Score Components:

  • Customization tools (40%): Range and power of editing features.
  • Editor usability (30%): User experience within the editor.
  • Design flexibility (20%): Freedom in layout and design changes.
  • Update and maintenance ease (10%): Simplicity of updating and maintaining the site.
8.1
6.8

🏆

Winner: Durable.co

. Durable.co, with a score of 8.1, offers a user-friendly, AI-powered platform designed to help users swiftly create business websites without the need for coding knowledge. It boasts a wide range of features, integrated SEO, and marketing tools, complemented by business management features like CRM, invoicing, and an AI assistant to enhance operational efficiency.

 editor of Durable.co

Sellfy’s website builder, scoring 6.8, offers a straightforward and user-friendly platform for creating online stores, focusing on simplicity over advanced customization. It supports the sale of digital, physical, subscription-based, and print-on-demand products, alongside integrated marketing tools for promotion and sales optimization.

Mobile editor/app

5.5
7.5

🏆

Winner: Sellfy

. Both Durable.co and Sellfy offer mobile capabilities, but they cater to different needs. Durable.co does not have a dedicated mobile editor app, but users can edit their website using a mobile browser. This might be limiting for users who prefer a dedicated app for on-the-go editing.

Sellfy, on the other hand, offers a mobile app that enables store owners to manage their online stores on the go. The app offers functionalities such as viewing store performance metrics, managing and tracking orders, and receiving customized notifications. Users can also access summary reports of their store’s performance on a daily, weekly, or monthly basis. However, it’s not possible to change the layout or the design of the website itself through the app.

In summary, Sellfy receives a higher rating due to its dedicated mobile app with comprehensive store management features, while Durable.co’s mobile capabilities are limited to browser-based editing.

Product testing options

Product Testing OptionsAssesses the options for trying out platform features before commitment.Score Components:

  • Trial quality (40%): Extent and usefulness of the trial or free version.
  • Feature accessibility (30%): How many features are available to test.
  • Trial duration (20%): Length of the trial period.
  • Ease of transition (10%): Smoothness of moving from trial to paid plans.
7.2
7.3


Overall Result

:

Sellfy wins

. Sellfy scores slightly higher than Durable.co with 7.3 against 7.2. Both platforms offer a 30-day money-back guarantee. However, Sellfy provides a 14-day free trial where users can test premium features, while Durable.co only allows premium feature testing during the refundable period. Durable.co does offer a free plan with basic features, which Sellfy lacks.

Durable.co Logo
Sellfy Logo

Free Plan

Yes
No

Trial Duration
No trial (30-day refund period)
14 days

Testing Premium Features
During 30-day refund period
During the free trial

Price

PriceLooks at the cost-effectiveness and value for money of each platform.Score Components:

  • Plan value (40%): What each pricing tier offers.
  • Transparency and clarity (30%): Clearness of pricing structures.
  • Flexibility of plans (20%): Range of options to suit different budgets.
  • Hidden costs (10%): Additional expenses not included in the plan.
8.3
7.9


Durable.co and Sellfy both offer a range of price plans, but Durable.co scores slightly higher in terms of price.

Durable.co Logo


Offerings

Sellfy Logo


Offerings


Free

Free Plan ($0/month):

Offers basic features for individuals or aspiring entrepreneurs, including a subdomain, email support, and AI assistant. And up to 3 website pages.

No offering at this amount.

$10-$20

Starter ($15/month):

For solopreneurs/small businesses, includes a custom domain, priority support, and more advanced features as well as up to 10 website pages.

Value for price:


6.0

No offering at this amount.

$20-$30

Business ($25/month):

Tailored for established businesses, offering extensive CRM features, unlimited promotions, and up to 100 website pages.

Value for price:


8.0


Starter ($29/month):

Ideal for growing businesses with sales up to $10k/year. Offers unlimited products, digital and subscription products, domain connection, and 2,000 email credits. Annual savings available.

Value for price:


7.5


$70-$100

Mogul ($95/month):

Designed for managing multiple businesses with a single account, offering the most comprehensive features. Offers up to 5 websites with unlimited pages.

Value for price:


9.5


Business ($79/month):

Targets businesses with up to $50k in yearly sales, offering everything in the Starter plan plus 10,000 email credits, product and store design migration, product upselling, cart abandonment tools, and Sellfy branding removal.

Value for price:


8.0


$100+
No offering at this amount.

Premium ($159/month):

For businesses with up to $200k/year in sales. Includes everything in the Business plan plus 50,000 email credits, product migration, and priority support. Annual savings are also offered.

Value for Price:


8.5

In some cases companies have different prices based on various components like a
location. As a result in rare cases the prices displayed here can differ from the ones you see on their
websites.

Hosting quality

Hosting
quality
Examines the reliability and performance of the hosting solutions.Score Components:

  • Uptime (40%): Consistency and reliability of website availability.
  • Speed (30%): Loading times and performance.
  • Bandwidth and storage (20%): Sufficiency of resources provided.
  • Data centers (10%): Quality and distribution of hosting infrastructure.
5.0
7.3


Winner: Sellfy

. Sellfy outperforms Durable.co in hosting quality, with a 99.99% uptime. While both platforms offer hosting services, Sellfy provides more reliable uptime, which is crucial for maintaining a seamless online presence. However, both platforms do not disclose their hosting type and data center locations, which could be a concern for users seeking detailed information about their hosting infrastructure.

Durable.co Logo
Sellfy Logo

Do they offer hosting?
Yes Yes

Type of hosting:
Not disclosed Not disclosed

Uptime:
Not disclosed 99.99%

Uptime Guarantee:
No No

Data Centers:
Not disclosed Not disclosed

Website Speed Optimization

Website Speed OptimizationEvaluates optimization of website loading timesScore Components:

  • PageSpeed Score (30%): Google’s score indicating performance optimization.
  • Loading Time (30%): The average time until a website is fully interactive.
  • Mobile Optimization (15%): Optimization effectiveness for mobile devices.
  • Resource Optimization (15%): Optimizing images, scripts, and other heavy resources.
  • CDN Usage (10%): Use of CDN to enhance speed across geolocations.
6.5
5.4


🏆 Winner: Durable.co

Both Durable.co and Sellfy have strategies in place for website speed optimization, but Durable.co has a more comprehensive approach and a higher website speed optimization score.

Durable.co Logo
Sellfy Logo

Focus

Server Optimization, Image Optimization, Caching, Code minification, Lazy Loading, CDN

Code Minification, Caching, Image Optimization

Performance Tools

Not specified

Not specified

Key Strategies

Server Optimization, Image Optimization, Caching, Code minification, Lazy Loading, CDN

Code Minification, Caching, Image Optimization

Load Times

Not specified

Varies depending on optimization and website complexity

Page Speed Scores Range

Not specified

Not specified

Core Web Vitals Improvement

Emphasis on LCP, FID, CLS improvements

Not specified

Durable.co uses a variety of strategies for website speed optimization, including server optimization, image optimization, caching, code minification, lazy loading, and CDN. They also place an emphasis on improving Core Web Vitals, specifically LCP, FID, and CLS. However, they do not provide specific data on load times and PageSpeed score ranges.

Sellfy, on the other hand, uses code minification, caching, and image optimization for website speed optimization. They do not provide any information on their Core Web Vitals improvements, and their load times and PageSpeed scores vary depending on optimization and website complexity. Based on the information provided, Durable.co seems to have a more comprehensive approach to website speed optimization compared to Sellfy.

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Plugins and integrations

Plugins and integrationsMeasures the range and effectiveness of additional plugins and integrations.Score Components:

  • Variety of options (40%): Range of available add-ons.
  • Integration smoothness (30%): Ease of integrating plugins into the site.
  • Quality of plugins (20%): Functionality and reliability of the options.
  • Custom integration capabilities (10%): Support for custom or third-party integrations.
6.4
6.7


🏆 Winner: Sellfy.

Sellfy scores 6.7, slightly higher than Durable.co’s 6.4. Sellfy offers various integrations, including Google Analytics, Facebook Live Chat, Zapier, and social media advertising tools, to enhance ecommerce functionality and automate workflows. The integration with Zapier notably expands possibilities by connecting to thousands of apps, supporting a broad range of automation options.

On the other hand, Durable.co doesn’t offer its own plugins or extensions for its website building platform. Instead, it integrates with a variety of third-party tools and services to add functionality to your website. These integrations are not directly managed by Durable, so the number of available options and their pricing structures can vary depending on the specific tools you choose.

Marketing Features

Design FunctionalitiesRepresents how well each platform allows for creative design and customization of websites.Score Components:

  • Template Variety (30%): Range and quality of design templates.
  • Customization (30%): Flexibility and options for design alterations.
  • User Interface (20%): Ease and intuitiveness of the design process.
  • Responsiveness (10%): Adaptability to different devices and screen sizes.
  • Innovation (10%): Unique design features and tools.
7.7
7.1

🏆

Overall Winner: Durable.co

. Durable.co edges out Sellfy with a slightly higher score, offering a comprehensive set of marketing tools including SEO, email marketing, blogging, social media integration, analytics and reporting, and ads and promotions. Sellfy, while strong in SEO and email marketing, lacks blogging features.

Durable.co Logo
Sellfy Logo

SEO Tools







Email Marketing







Blogging







Social Media Integration







Analytics and Reporting

Analytics dashboard for website traffic and performance

Basic analytics for website traffic and engagement

Ads and Promotions

Marketing features for brand awareness and customer reach

Basic ad management and promotions

Customer Support

Customer supportEvaluates the quality and availability of support options.Score Components:

  • Response time (40%): Speed of support responses.
  • Support quality (30%): Effectiveness and helpfulness of the support.
  • Availability (20%): Range of support channels (phone, chat, email).
  • Resource richness (10%): Quality of self-help and educational materials.
6.6
5.8


🏆 Winner: Durable.co

. Comparing Durable.co vs Sellfy, Durable.co takes the lead in this category with a customer support score of 6.6. Durable.co offers support through phone, email, and live chat, available Monday to Friday from 9am to 5pm. This ensures that users have multiple channels to reach out for help during business hours, making it easier to get timely assistance.

Sellfy, on the other hand, provides 24/7 customer support, but it lacks phone and live chat options. Users can only access support through email, which might not be as immediate as other methods. Despite the round-the-clock availability, the limited support channels contribute to its lower customer support score of 5.8.

Security

SecurityLooks at the platforms’ security measures and data protection.Score Components:

  • Data protection (40%): Safeguards for user and customer data.
  • SSL and encryption (30%): Implementation of secure connections.
  • Compliance (20%): Adherence to industry security standards.
  • Regular updates (10%): Frequency of security updates and patches.
7.7
7.2

🏆

Winner: Durable.co

. Durable.co’s security measures are comprehensive, offering advanced encryption and regular software updates to protect against potential cyber threats. Their robust firewall and SSL encryption ensure the security of all data exchanged between the user’s web browser and their servers.

Although it may not offer the same level of specialized ecommerce security features as Durable.co, Sellfy focuses on the security of digital products and transactions. They use secure payment processors and provide unique download links for each purchase to prevent unauthorized access and piracy. However, they acknowledge the challenges of completely eliminating piracy in the digital space, which slightly lowers their security score compared to Durable.co.

AI Capabilities

AI capabilitiesMeasures the effectiveness of AI-driven features and tools.Score Components:

  • Automation efficiency (40%): Impact of AI on streamlining processes.
  • Personalization (30%): AI-driven customization for users or customers.
  • AI-Assisted design (20%): Role of AI in website design and functionality.
  • Data analysis (10%): Use of AI in interpreting user data and analytics.
7.5
0
Durable.co Logo
Sellfy Logo

AI Website Builder

Durable.co’s AI website builder allows for easy customization and optimization of websites




AI Ecommerce Features

Personalized shopping experience and AI-driven chatbots for customer service




AI Content Generation

Advanced natural language processing for diverse content creation




Additional AI Features

Predictive maintenance, AI-powered inventory management, and predictive analytics for supply chain management




🏆 Winner: Durable.co

. Durable.co, with a score of 7.5, leverages AI in various aspects of website building and management, providing a comprehensive and efficient solution for businesses. Its AI capabilities range from website building to content generation and ecommerce features, offering a seamless and personalized user experience.

AI feature of Durable.co

Sellfy, on the other hand, does not have any AI capabilities. It focuses on providing a simple and user-friendly interface for creators to set up their online stores, but lacks the advanced features offered by AI.

User Management

User ManagementAssesses the platforms’ capabilities in managing user roles, permissions, and accessibility.Score Components:

  • Role Customization (40%): Flexibility in creating and defining user roles and
    permissions.
  • Ease of Management (30%): User interface and tools for managing users.
  • Access Control (20%): Effectiveness of access control measures for different user
    levels.
  • Scalability (10%): Ability to manage a growing number of users efficiently.
4.3
2.0


🏆 Winner: Durable.co

. Both Durable.co and Sellfy have limited user management capabilities, but Durable.co offers slightly more flexibility.

  • Durable.co’s free plan doesn’t permit adding extra users; only the account owner can edit the website. In the Starter and Business Plans, one additional user can edit the website, bringing the total to two users. The Mogul Plan allows for the creation of multiple businesses under one account, each with its own website. Additional users can edit each website, but the exact number is not publicly disclosed.
  • Sellfy does not support adding multiple users or staff to a single account. All management and editing tasks must be performed by the account owner.

Given these limitations, neither platform is ideal for large teams or collaborative projects. However, Durable.co’s ability to add an additional user in certain plans gives it a slight edge over Sellfy in this category.

Additional Features

Durable.co Logo
Sellfy Logo

SSL Certificate







Custom Domain







Free Custom Domain Included







International Domains







Mobile Responsive







Page Speed







Website Builder Mobile App







Convert a Website To An App







Website Analytics







Multilingual Sites







Multiple Users


User Feedback

Durable.co
0 reviews
0 out of 5 stars
Sellfy
52 reviews
3.9 out of 5 stars

Durable.co, although lacking user reviews on G2, is designed to offer a seamless website creation experience through its AI capabilities. This makes it particularly appealing for small businesses and entrepreneurs who need a professional website quickly and without the complexity of traditional web development. Its focus on user-friendliness and efficiency positions it as a strong contender for those looking to establish an online presence effortlessly.

Sellfy, on the other hand, has received a 3.9/5 rating on G2 based on 52 reviews. Users appreciate its efficient setup process, user-friendly interface, and internal marketing tools. The platform’s ability to cater to various product types and its integration with payment processors like PayPal and Stripe are also highlighted. However, some users have noted issues with mobile site speed, limited customization options, and occasional customer service inefficiencies. These factors should be considered when comparing Durable.co vs Sellfy.

The making of this blog

We followed a clear, step-by-step process to write and research this article.

FAQ

Which platform is better for ecommerce, Durable.co or Sellfy?

Sellfy is better suited for ecommerce, especially for creators and small to medium-sized businesses looking to sell a diverse range of products. It offers comprehensive tools for product management, payment processing, and customization, making it the preferred choice for online selling.

Can I build an informational business website with Durable.co or Sellfy?

Durable.co is more tailored for creating informational business websites, leveraging its AI Website Builder to offer a tailored and efficient approach for businesses seeking to establish a professional online presence without extensive technical effort.

How do Durable.co and Sellfy compare in terms of design functionalities and templates?

Durable.co wins in design functionalities and templates, offering AI-powered customization and a unique approach to design. Despite having fewer templates, Durable.co provides extensive customization flexibility, allowing for unique website designs.

Which platform offers better ease of use?

Durable.co is considered easier to use, thanks to its AI-powered website builder and intuitive drag-and-drop interface. It’s particularly friendly for beginners, while Sellfy also offers a straightforward website builder but may not satisfy users seeking advanced design flexibility.

How do the website editors of Durable.co and Sellfy compare?

Durable.co offers a more user-friendly, AI-powered platform designed to help users swiftly create business websites without the need for coding knowledge. It boasts a wide range of features, making it the winner in website editors.

Which platform is more affordable, Durable.co or Sellfy?

Durable.co is slightly more affordable, offering a range of price plans that cater to different user needs. It provides a free plan and several paid options that offer good value for the features included.

How do Durable.co and Sellfy handle website speed optimization?

Durable.co has a more comprehensive approach to website speed optimization, including strategies like server optimization, image optimization, caching, code minification, lazy loading, and CDN.

Which platform offers better customer support?

Durable.co takes the lead in customer support, offering various channels including phone, email, and live chat, and providing support for enterprises with services like IT consulting and project management.

Are there any AI capabilities in Durable.co or Sellfy?

Durable.co leverages AI in various aspects of website building and management, providing a comprehensive and efficient solution for businesses. Sellfy does not have AI capabilities.

Can I manage multiple users on Durable.co or Sellfy?

Durable.co offers slightly more flexibility in user management, allowing for an additional user in certain plans, whereas Sellfy does not support adding multiple users or staff to a single account.

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