Shopify vs Hostinger Website Builder: Comprehensive comparison guide for 2024

Final verdict

Shopify and Hostinger Website Builder both offer unique advantages, but they cater to different needs and user bases.

• 
  Shopify (Overall Grade: 8.1/10)
  
  is a robust ecommerce platform designed for businesses looking to scale. It excels in providing comprehensive ecommerce features, advanced marketing tools, and strong security measures. When comparing Shopify vs Hostinger Website Builder, Shopify is ideal for users who need a powerful, growth-oriented solution with extensive integrations and support for high-volume online stores.
• 
  Hostinger Website Builder (Overall Grade: 7.1/10)
  
  is a user-friendly platform that makes website creation accessible to everyone. It offers a wide array of design features and templates, making it perfect for beginners and small businesses. Considering Shopify vs Hostinger Website Builder, Hostinger Website Builder is a great choice for those who prioritize ease of use, affordability, and a straightforward website building experience.

	Overall grade: 8.1	Overall grade: 7.1
Design functionalities & templates	8.2	8.5
Ease of use	7.5	8.3
Ecommerce	9.2	6.1
Website Editors	7.9	7.4
Product testing options	8.1	6.7
Price	8.2	9.0
Hosting quality	9.0	7.2
Website speed optimization	7.8	8.2
Plugins and integrations	8.7	4.7
Marketing features	8.8	5.8
Customer support	8.6	7.2
Security	9.0	8.2
AI capabilities	7.9	6.1
User Management	6.5	6.3

Best for ecommerce

9.2

6.1

Verdict

: Hostinger Website Builder is suitable for small businesses and individual sellers, while Shopify is the preferred choice for more comprehensive and scalable ecommerce solutions.

• 
  Shopify
  
  : With a score of 9.2, Shopify excels in providing a robust set of ecommerce features. It offers advanced tools for product management, payment processing, and order fulfillment, making it ideal for businesses looking to scale. Shopify’s extensive app library and advanced customization options further enhance its ecommerce capabilities, making it a top choice in the Shopify vs Hostinger Website Builder comparison.
• 
  Hostinger Website Builder
  
  : Scoring 6.1, Hostinger Website Builder offers basic ecommerce functionalities suitable for small-scale operations. It provides essential tools for setting up an online store, including product catalog management and payment gateways. However, it lacks the advanced features and scalability that Shopify offers, making it less suitable for larger or rapidly growing businesses.

Best for informational & business websites

6.8

7.9

• 
  Shopify
  
  : Shopify, with a score of 6.8, is primarily an ecommerce platform. While it can be used for informational sites, its features are more geared towards online stores. The platform offers sleek and professional templates, but its complexity might be overwhelming for users looking to create simple informational websites. Shopify’s editor is optimized for ecommerce, making it less flexible for non-ecommerce purposes.
• 
  Hostinger Website Builder
  
  : Scoring 7.9, Hostinger Website Builder excels in creating informational and business websites. It offers a drag-and-drop interface, real-time editing, and AI-powered tools, making it easy for users without coding knowledge to build their sites. The platform provides over 140 customizable templates across various categories, ensuring design flexibility and mobile responsiveness. When comparing Shopify vs Hostinger Website Builder, Hostinger’s user-friendly approach and extensive design options make it the preferred choice for informational websites.

Detailed comparison

8.2

8.5

🏆

Winner: Hostinger Website Builder.

If you’re looking for a platform that offers more creative control, a wider array of design features, and a larger collection of templates, Hostinger Website Builder is the preferred choice.

Shopify’s templates are sleek and professional, ideal for ecommerce sites. They offer a sophisticated look with a focus on online stores. While the free template selection is not large, Shopify’s premium theme store provides a variety of industry-specific options, offering advanced features for a strong brand presence.

Shopify Themes

Compared to Shopify, Hostinger Website Builder offers an extensive collection of over 140 templates across various categories, including business, portfolio, blog, ecommerce, restaurant, and landing pages. These templates are fully customizable, providing design flexibility with the ability to adjust colors, fonts, layouts, and incorporate unique brand elements, while ensuring mobile responsiveness for optimal viewing on all devices.

Hostinger Website Builder Themes

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7.5

8.3

🏆 Winner: Hostinger Website Builder

. With a score of 8.3, Hostinger Website Builder edges out Shopify (7.5) in terms of ease of use. Its user-friendly approach, featuring a drag-and-drop interface, real-time editing, and AI-powered tools, makes it an ideal choice for those seeking a straightforward website creation experience.

Learning Resources

🏆 Winner: Shopify

. Both platforms offer solid learning resources, but Shopify’s extensive library of articles, tutorials, webinars, and video courses, focusing primarily on setting up and managing online stores, provides a more comprehensive learning experience for users.

9.2

6.1

Shopify, with a score of 9.2, is a leading ecommerce platform that provides a comprehensive set of features for online businesses. It offers tools for creating and customizing online stores, managing products, processing payments, and handling order fulfillment. On the other hand, Hostinger Website Builder, scoring 6.1, provides basic ecommerce capabilities for setting up an online store, including product page creation, category management, payment integration, order processing, and promotional features. While suitable for small businesses and individual sellers, it has limitations such as a more basic feature set, fewer integrations, and potential scalability challenges compared to dedicated ecommerce platforms like Shopify.

Ecommerce themes and templates	8.2	6.5
Product page customization	8.5	5.8
Payment processing and commissions	8.8	7.0
POS capabilities	8.1	4.5
Payment gateways	9.5	7.5
Product numbers	9.0	6.0
Additional ecommerce features	9.1	6.2

Shopify ecommerce features:

• Comprehensive store builder
• Shopify Payments and other gateways
• Advanced inventory management
• Multi-channel selling
• Abandoned cart recovery
• Detailed analytics and reporting

Hostinger Website Builder ecommerce features:

• Product Catalog Management
• Inventory management
• Taxes and shipping
• Payment gateways
• Order management
• Discount coupons and promotions

Ecommerce themes & templates

Shopify offers about 150 modern responsive themes for creating a virtual storefront, ensuring a good look on both desktop and mobile devices. While some themes are free, others cost between $170 to $380. In contrast, Hostinger Website Builder provides over 50 ecommerce templates out of its library of 140+, covering various styles and industries. These mobile-responsive templates offer pre-built functionalities such as product pages, shopping carts, and wishlists, but compared to dedicated platforms, the selection may feel smaller, and customization options might be more limited. Additionally, some advanced ecommerce features may not be available in all templates.

Product page customization

Shopify has a limit of three options per product, totaling 100 unique variations. This limit may not pose a significant constraint, and it is suggested that for products with numerous options, creating separate listings on Shopify can be a more manageable approach. While Shopify offers titles, descriptions, and image galleries with zoom effects, customization options like adding ribbons, size charts, and wishlists are not as straightforward. However, Shopify distinguishes itself with additional features through its extensive library of extra apps, offering functionalities like reviews, Facebook stores, eBay item importers, and a unique Augmented Reality feature for an enhanced customer experience.

In Hostinger Website Builder, product page customization includes editing basic elements, adjusting layout and design, and optimizing SEO settings. However, compared to dedicated ecommerce platforms, it falls short in terms of flexibility due to limited code access, restrictions on creating entirely new custom sections, and theme-specific limitations. Additionally, Hostinger offers fewer add-ons and integrations for advanced product page features, such as reviews and wishlists.

Payment processing

When it comes to payment processing, Shopify offers payments with typical charges of

2.9% + 30¢

per online transaction on basic plans, and lower fees for higher-tier plans. However, it adds extra fees for using other payment gateways. Shopify Payments is Shopify’s own payment processing gateway. It allows merchants to accept credit card payments directly on their store without having to integrate third-party payment providers. This simplifies the payment process, reduces transaction fees, and streamlines the handling of finances.

Hostinger Website Builder provides basic ecommerce features, supporting popular payment gateways like PayPal, Stripe, and Square with no additional platform commissions on sales. However, it lacks built-in payment processing and integrated point-of-sale capabilities, necessitating reliance on third-party gateways and separate systems for in-person transactions. The platform supports various payment gateways, and users should refer to the Hostinger website for a comprehensive list based on their location and plan.

7.9

7.4

🏆

Winner: Shopify

. Shopify’s editor, with a score of 7.9, excels in providing a streamlined, ecommerce-focused editing experience. It’s particularly beneficial for users who prioritize efficient management of online stores. The editor is straightforward, making it easy to add products, manage inventory, and set up payment methods. Shopify’s editor is optimized for sales and business growth, with built-in tools specifically designed for ecommerce businesses.

Hostinger Website Builder’s editor, scoring 7.4, is a beginner-friendly platform with a drag-and-drop interface, pre-designed templates, and visual aids for easy website creation. It offers various sections, content editing tools, SEO optimization, and ecommerce capabilities on premium plans, but has limitations in design flexibility compared to code-based platforms and may have fewer advanced features for high-volume stores. Customization options also vary based on the chosen plan.

Mobile editor/app

8.0

5.5

🏆

Winner: Shopify

. Both Shopify and Hostinger Website Builder offer mobile-friendly interfaces, but they cater to different needs and skill levels. Shopify has a dedicated mobile app that allows users to customize their online store directly from their mobile device. This feature enables the addition, removal, editing, and rearrangement of content on the store’s website, offering convenient on-the-go adjustments to the store’s appearance and layout.

On the other hand, Hostinger Website Builder does not have a dedicated mobile editing app. Its website builder offers a mobile-friendly interface that is directly accessible through your phone’s web browser. However, without a dedicated app, it may not provide the same level of convenience and functionality as Shopify’s mobile app.

In summary, Shopify receives a higher rating due to its dedicated mobile app and the convenience it offers for on-the-go adjustments, while Hostinger Website Builder’s mobile-friendly interface is accessible but may not provide the same level of convenience and functionality.

8.1

6.7

Overall Result

:

Shopify wins

. Shopify scores 8.1, offering a 14-day free trial with access to all features. Hostinger Website Builder scores 6.7, with no free trial but a 30-day money-back guarantee.

Free Plan	No	No
Trial Duration	14 days	No, however they have 30 days money back guarantee
Testing Premium Features	All features during free trial	It is possible to test the premuim features during the 30 day refundable period.

8.2

9.0

Hostinger Website Builder offers more affordable options and a higher discount on annual subscriptions, but Shopify offers more price plans and enterprise plans for larger-scale operations.

	Offerings	Offerings
$10-$13	No offering at this amount.	Premium website ($11.99/month): Build 1 website with 10 GB storage, 100 GB bandwidth, custom domain & email, social media integration & SEO tools. Value for price: 7.5
$13-$20	No offering at this amount.	Business website builder ($13.99/month): Build 1 website with custom domain & emails, AI website builder, AI image generator, AI writer, ecommerce features, marketing integrations and 0% transaction fees. Value for price: 8.5
$20-$30	Shopify Basic ($29/month): Unlimited products, 2.9% + 30¢ card fee with Shopify payments, Extra 2% gateway fee without Shopify Payments, Abandoned cart recovery, Automated sales tax, Digital products, POS Integration, 2 staff accounts. Value for price: 8.0	No offering at this amount.
$70-$80	Shopify Standard ($79/month): Lower card fees (2.6% + 30¢), Gift cards, Professional reports, 5 staff accounts. Value for price: 8.5	No offering at this amount.
$200+	Advanced Shopify ($299/month): Lowest card fees (2.49% + 30¢), Advanced report builder, Real-time carrier shipping, Up to 15 staff accounts Value for price: 8.8	No offering at this amount.

9.0

7.2

Winner: Shopify

. Shopify’s proprietary cloud-based hosting, with a 99.99% uptime guarantee and 5 global data centers, is designed for high-traffic online stores. Hostinger Website Builder, on the other hand, offers a variety of hosting types with a 99.9% uptime guarantee and data centers across the globe. While Hostinger Website Builder provides a versatile hosting service, Shopify’s specialized e-commerce hosting earns it a higher rating.

Do they offer hosting?	Yes, included in all paid plans	Yes, included in all paid plans
Data Centers:	5 globally: USA (Ashburn, Virginia; Santa Clara, California), Canada (Toronto, Ontario), Ireland (Dublin), and Singapore	Data Centers across the globe: USA, Europe, Asia, South America
Type of hosting:	Proprietary cloud-based hosting	Shared Hosting, Cloud Hosting, WordPress Hosting, VPS Hosting
Uptime:	99.99%	99.9%
Uptime Guarantee:	Yes, 99.99%	Yes, 99.9%

7.8

8.2

🏆 Winner: Hostinger Website Builder

Both Shopify and Hostinger Website Builder prioritize website performance and page speed. However, Hostinger Website Builder edges out Shopify in this category due to its use of LiteSpeed Cache, Cloudflare CDN, MariaDB database, and browser caching for speed optimization.

Focus	App optimization, Google AMP	LiteSpeed Cache, Cloudflare CDN, MariaDB database, Browser caching
Performance Tools	Google Lighthouse, PageSpeed Insights	Google PageSpeed Insights Integration
Key Strategies	App efficiency, Theme optimization	LiteSpeed Cache, Cloudflare CDN, MariaDB database, Browser caching
Load Times	Varies widely, dependent on optimization	2-3 seconds average
Page Speed Scores Range	Scores vary; influenced by apps, images	80-95+/100
Core Web Vitals Improvement	Emphasis on LCP, FID, CLS improvements	Significant improvements in overall CWV scores through LiteSpeed Cache, Cloudflare CDN, server-side optimizations, and CSS optimizations

Hostinger Website Builder has made significant strides in enhancing website performance and page speed. It uses LiteSpeed Cache and Cloudflare CDN to reduce the Largest Contentful Paint (LCP), server-side optimizations to improve the First Input Delay (FID), and CSS optimizations to minimize the Cumulative Layout Shift (CLS). These efforts have led to significant improvements in overall Core Web Vitals (CWV) scores. The average load times for Hostinger Website Builder are 2-3 seconds, and the PageSpeed scores range from 80 to 95+ out of 100.

Shopify, on the other hand, focuses on app optimization and Google AMP for speed optimization. The load times for Shopify vary widely and are dependent on optimization. The PageSpeed scores also vary and are influenced by apps and images. Shopify places an emphasis on improving the LCP, FID, and CLS for Core Web Vitals.

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8.7

4.7

🏆 Winner: Shopify.

With a score of 8.7, Shopify outperforms Hostinger Website Builder, which scores 4.7. Shopify offers over 8,000 apps in its App Store, covering a wide range of functionalities. These apps come with various pricing options, including free, paid, freemium, and one-time payment models.

On the other hand, Hostinger Website Builder relies on add-ons for additional functionality, offering around 20 free options in categories such as marketing, forms, website functionality, design, and SEO. While basic needs are covered with free add-ons, premium ones are available for individual purchase, ranging from $0.99 to $19.99 each. Alternatively, users can opt for Pro and Business plans starting at $10.99 per month, which include bundled premium add-ons along with hosting, with the Business plan offering more features and ecommerce capabilities.

Shopify Applications

8.8

5.8

🏆

Overall Winner: Shopify

. Shopify stands out for its more advanced ecommerce-focused marketing tools, especially in analytics and ad campaign management. Hostinger Website Builder provides basic marketing tools and relies more on third-party integrations.

SEO Tools
Email Marketing		✓ (via third-party integrations)
Blogging
Social Media Integration	Advanced integration for selling directly on social platforms	Simple social media links and sharing options
Analytics and Reporting	Detailed analytics for in-depth insights	Basic analytics for website traffic and performance
Ads and Promotions	Google Ads integration; sophisticated ad campaign management	Limited direct ad tools but supports integrations for ad management

8.6

7.2

🏆 Winner: Shopify

. Comparing Shopify vs Hostinger Website Builder, Shopify takes the lead in this category with its 24/7 customer support available through chat, email, and phone. Shopify’s extensive community forums and clear tutorials further enhance the support experience, making it easier for users to find solutions quickly. Additionally, Shopify offers a dedicated support program for enterprise-level businesses, including a dedicated account manager and priority support.

Hostinger Website Builder also provides robust customer support with 24/7 live chat, a ticketing system for email responses within 24 hours, and phone support during specified hours. While Hostinger’s support is comprehensive, it lacks the enterprise-level support options that Shopify offers, making Shopify the better choice for businesses seeking extensive and round-the-clock assistance.

9.0

8.2

🏆

Winner: Shopify

. Shopify’s security measures are comprehensive and robust, offering secure infrastructure, encryption, and limited access to data. They comply with data privacy regulations and practice data minimization. Additional security measures include two-factor authentication, regular audits, and a dedicated incident response team. Shopify also ensures website security with SSL certificates and a built-in Web Application Firewall.

Hostinger Website Builder, while offering a range of security measures such as encryption, regular backups, advanced firewalls, DDoS protection, and anti-malware scans, places more responsibility on the user for managing and protecting visitors’ data. This might require additional effort and vigilance from the user’s side.

7.9

6.1

Personalized Design		AI-generated website layouts
SEO Optimization	AI-driven recommendations for better search engine visibility
Customer Behavior Analysis	Advanced analytics to understand customer preferences
Sales Predictions	AI-powered sales forecasting tools
Inventory Management	AI tools to assist in efficient inventory handling	Smart stock management
Content Generation	AI-assisted content creation	AI Writer tool for quick and easy content creation

🏆 Winner: Shopify

. Shopify’s AI capabilities, particularly in the ecommerce domain, are more comprehensive and advanced. It excels in offering personalized shopping experiences, inventory management, and sales predictions. While Hostinger Website Builder’s AI capabilities are promising, they are more limited in scope and have certain limitations in terms of customization and uniqueness.

Shopify, with a score of 7.9, utilizes AI mainly to enhance the ecommerce experience. Its AI features focus on customer behavior analysis, personalized shopping experiences, inventory management, and sales predictions.

Hostinger Website Builder, with a score of 6.1, utilizes AI to automate aspects of website creation. However, it has limitations in terms of customization, uniqueness, and potential technical adjustments needed for accuracy.

6.5

6.3

🏆 Winner: Shopify

. Managing your online team with Shopify and Hostinger Website Builder involves different approaches to website editing access.

• Shopify enforces staff account limits based on plans, ranging from 2 to 15, with Shopify Plus offering unlimited
  accounts. Collaborators with limited access are also an option.
• The number of users who can edit a Hostinger website depends on the hosting plan and the Website Builder edition chosen. For shared hosting, the Free plan allows only 1 user, Starter allows 2, Premium allows 5, and Business offers unlimited collaborators. In Cloud Hosting, Startup allows 2, Professional allows 5, and Enterprise offers unlimited collaborators. The Website Builder Pro edition, available on all plans, allows up to 10 collaborators.

Shopify User Roles and Access Levels:

Additional Features

SSL Certificate
Custom Domain
Free Custom Domain Included
International Domains
Mobile Responsive
Page Speed
Website Builder Mobile App
Convert a Website To An App
Website Analytics
Multilingual Sites
Multiple Users

User Feedback

Shopify

4482 reviews

4.4 out of 5 stars

Hostinger Website Builder

569 reviews

4.4 out of 5 stars

Shopify’s slightly higher rating on G2 Crowd can be largely attributed to its specialization in ecommerce. Its comprehensive features, ease of use, and robust customer support cater specifically to online businesses, leading to high user satisfaction among those seeking a dedicated ecommerce solution.

Hostinger Website Builder is favored for its ease of use, affordability, and strong customer support, making it an attractive option for users, especially those new to website building. However, there are areas for improvement, particularly in offering more diverse templates, enhancing ecommerce features, and streamlining customer support responsiveness. These insights reflect a balance of satisfaction with areas that could benefit from further development.

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