Wix vs Adobe Portfolio: guide for 2024

Final verdict

Wix and Adobe Portfolio cater to different user needs, with Wix offering a more comprehensive and versatile platform, while Adobe Portfolio focuses on showcasing creative work.

Wix (Overall Grade: 8.5/10)

excels in providing a user-friendly interface, extensive design functionalities, and robust ecommerce features. It is ideal for users looking for a versatile website builder that can handle various types of websites, including online stores. Wix’s strong customer support, comprehensive marketing tools, and advanced AI capabilities make it a powerful choice for both beginners and experienced users. When comparing Wix vs Adobe Portfolio, Wix stands out for its flexibility and wide range of features.
Adobe Portfolio (Overall Grade: 5.5/10)

is tailored for creative professionals who want to showcase their work in a visually appealing manner. It integrates seamlessly with Adobe Creative Cloud, making it easy for users to import and display their projects. However, Adobe Portfolio lacks ecommerce capabilities and advanced customization options, which may limit its appeal to users looking for a more versatile website builder. In the Wix vs Adobe Portfolio comparison, Adobe Portfolio is best suited for photographers, graphic designers, and artists who prioritize showcasing their work over other functionalities.

	Overall grade: 8.5	Overall grade: 5.5
Design functionalities & templates	8.6	7.4
Ease of use	9.0	8.7
Ecommerce	8.0	0.0
Website Editors	8.5	7.4
Product testing options	8.1	7.6
Price	8.7	7.7
Hosting quality	8.5	7.0
Website speed optimization	8.3	6.2
Plugins and integrations	8.2	6.7
Marketing features	8.4	3.7
Customer support	8.2	7.3
Security	8.5	8.1
AI capabilities	8.7	0
User Management	8.2	3.0

Best for ecommerce

8.0

0.0

Verdict

: Wix is the clear choice for ecommerce, offering a robust set of features for online stores, whereas Adobe Portfolio is not designed for ecommerce at all.

Wix

: With its intuitive store builder, multiple payment gateways, and essential ecommerce tools like abandoned cart recovery and basic analytics, Wix is well-equipped for small to medium-sized online stores. It provides around 120 free ecommerce templates, though they may require manual adjustments for mobile display. Wix also allows for flexible design and customization, making it a versatile option for ecommerce.
Adobe Portfolio

: This platform is tailored for creative professionals to showcase their work and does not offer any ecommerce capabilities. It lacks features such as product page customization, payment processing, and ecommerce templates, making it unsuitable for online stores.

Best for informational & business websites

8.3

7.4

Verdict

: Wix is the superior choice for creating informational and business websites, offering a more versatile and user-friendly platform compared to Adobe Portfolio.

Wix

: With a score of 8.3, Wix excels in providing a wide range of customizable templates and an intuitive drag-and-drop interface, making it ideal for users who want to create visually appealing and functional informational websites without coding. Its extensive app market and robust customer support further enhance its suitability for business websites. When comparing Wix vs Adobe Portfolio, Wix stands out for its ease of use and comprehensive design functionalities.
Adobe Portfolio

: Scoring 7.4, Adobe Portfolio is tailored for creative professionals looking to showcase their work. It offers a selection of responsive templates and seamless integration with Adobe Creative Cloud, making it a great choice for photographers, graphic designers, and artists. However, it lacks the advanced features and flexibility that Wix provides, making it less suitable for broader business needs.

Detailed comparison

8.6

7.4

🏆

Winner: Wix.

If you’re looking for a platform that offers more creative control and a wide array of design features, Wix is the preferred choice.

Wix stands out with its wide range of highly customizable templates suitable for various website types, not just ecommerce. It offers creative freedom in design, appealing to a diverse user base. While Wix doesn’t have a premium template marketplace, it has 3-rd party theme shops that allow you to get more sophisticated design choices.

Wix Themes

Compared to Wix, Adobe Portfolio offers a selection of customizable templates designed for creatives across various fields, such as photography, graphic design, and web design. These templates are responsive and tailored to showcase creative work effectively across all devices. With the intention of adding more layouts over time, Adobe Portfolio provides a flexible foundation for users to personalize and present their projects in a polished manner.

Adobe Portfolio Themes

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9.0

8.7

🏆 Winner: Wix

. With a score of 9.0, Wix edges out Adobe Portfolio (8.7) in terms of ease of use. Wix’s intuitive drag-and-drop interface, Artificial Design Intelligence (ADI) tool, and extensive support make it a user-friendly choice for beginners and non-technical users. Adobe Portfolio, while also user-friendly and designed with creatives in mind, falls slightly short in this comparison.

Learning Resources

🏆 Winner: Adobe Portfolio

. Both platforms offer extensive learning resources, but Adobe Portfolio’s detailed tutorials, interactive guides, and broad spectrum of topics give it the edge in this category.

Learn Wix

Learn Adobe Portfolio

8.0

0.0

When it comes to ecommerce, Wix is a clear winner over Adobe Portfolio. Wix provides a comprehensive set of ecommerce features, allowing users to create and manage online stores easily. On the other hand, Adobe Portfolio is specifically designed for creative professionals to showcase their work and does not offer any ecommerce capabilities.


Ecommerce themes and templates	7.5	0.0
Product page customization	7.3	0.0
Payment processing and commissions	8.7	0.0
POS capabilities	6.0	0.0
Payment gateways	8.2	0.0
Product numbers	8.0	0.0
Additional ecommerce features	7.8	0.0

Wix ecommerce features:

Intuitive store builder
Wix Payments and various gateways
Basic inventory tools
Multi-channel sales options
Abandoned cart recovery
Basic analytics and SEO tools

Wix add a product

Adobe Portfolio ecommerce features:

Adobe Portfolio does not have any ecommerce features.

Ecommerce themes & templates

Wix provides around 120 free templates for ecommerce. However, these templates are not fully responsive and may need manual adjustments for mobile display. Wix allows for flexible website design but has limited options for in-depth customization using HTML or CSS. For advanced users, Wix Velo offers more detailed customization possibilities. Adobe Portfolio does not have any ecommerce specific templates.

Product page customization

Wix permits the inclusion of six options per item with a total of 1000 unique variations for products. However, the potential complexity of having customers choose six attributes for a single item is acknowledged, and it is recommended to consider splitting products with extensive options into different listings for a more user friendly experience. Wix stands out for its ease of customization, allowing users to add features like ribbons, size charts, wishlists, and more. While Wix supports product videos in its themes, incorporating 3D models on Wix requires coding. Adobe Portfolio does not have product page customization features.

Payment processing

Wix provides versatile payment options, generally around 2.9% + 30¢ per transaction, without additional commission fees. This makes Wix an attractive option for businesses using diverse payment processors. Wix Payments allows Wix users to manage transactions directly on their site, also supporting various payment methods and currencies. Adobe Portfolio does not have any payment processing capabilities.

8.5

7.4

🏆

Winner: Wix

. Wix, with a score of 8.5, offers multiple editors catering to different user needs. Its standard editor is renowned for its drag-and-drop simplicity, allowing for extensive customization without needing to code. Additionally, Wix provides the ADI (Artificial Design Intelligence) editor, which creates a personalized website based on user responses to a few questions, and the Corvid by Wix editor, which allows for advanced web development with JavaScript and Wix APIs.

Wix editor

Adobe Portfolio’s editor, scoring 7.4, is designed for creatives to showcase their work. With it, users can easily create and customize their own professional-looking websites without needing to code. The editor allows for the integration of high-quality images and videos, offers a variety of responsive templates tailored to different creative fields, and provides seamless Adobe Creative Cloud integration, enabling users to directly import their work. However, it has limitations including a lack of advanced e-commerce features for selling work directly through the site, limited options for blog functionality compared to dedicated blogging platforms, and the necessity of an Adobe Creative Cloud subscription for access, which may not be ideal for all users.

Adobe Portfolio editor

Mobile editor/app

9.2

🏆

Winner: Wix

. Wix offers a user-friendly, drag-and-drop interface in its mobile app, excelling in general website editing. The app is particularly beginner-friendly, making it easy for users with no prior website building experience. Wix receives a higher rating for its versatility in general website editing and a more beginner-friendly interface.

On the other hand, Adobe Portfolio does not have a mobile editor app. This means that all editing and customization must be done on a desktop or laptop, which may not be as convenient for some users. Therefore, when it comes to mobile editing capabilities, Wix is the clear winner.

8.1

7.6

Overall Result

:

Wix wins

. Wix scores 8.1 in product testing options, slightly higher than Adobe Portfolio’s 7.6. Wix offers a free plan with basic features for an unlimited duration and occasionally allows testing of premium features through promotions. Adobe Portfolio, on the other hand, offers a trial version where users can explore all features and even create a portfolio website. However, users cannot publish their website without subscribing to a plan. Both platforms offer a 14-day money-back guarantee.


Free Plan	Yes (Basic features, indefinitely)	No
Trial Duration	Unlimited (Free plan)	Yes
Testing Premium Features	Limited, occasionally through promotions	All features during trial, but cannot publish without a plan
Money Back Guarantee	14-day money-back guarantee	14-day money-back guarantee

8.7

7.7

Wix offers a wider range of pricing options, while Adobe Portfolio’s pricing is more straightforward and bundled with other Adobe Creative Cloud services.

	Offerings	Offerings
$0-$10	No offering at this amount.	Creative Cloud – Photography ($9.99/month): Up to 5 Portfolio sites with fonts from Adobe Fonts, and with access to Photoshop and Lightroom and 20GB storage. Value for price: 7.0
$20-$30	Core Plan ($27/month): Unlimited physical products, ~2.9% + 30¢ per transaction, Digital products, Free custom domain for a year, Abandoned cart recovery, Gift cards (via app), Recurring payments, No staff account limit. Value for price: 8.5	No offering at this amount.
$30-$60	Business ($32/month): Advanced ecommerce features, Same transaction fees, Free domain for a year, Subscription payments, Automated international sales tax, Label printing, Dropshipping, Product reviews, No staff account limit. Value for price: 8.7	Creative Cloud – All Apps ($59.99/month): Up to 5 Portfolio sites with the entire collection of Adobe creative apps, including Photoshop, Illustrator and InDesign, with 20 GB storage. Value for price: 8.5
$100+	Business Elite ($159/month): All ecommerce features, Automated sales tax for up to 500 transactions/month, Custom reports, Loyalty program, Priority support, No staff account limit. Value for Price: 9.0	No offering at this amount.

In some cases companies have different prices based on various components like a
location. As a result in rare cases the prices displayed here can differ from the ones you see on their
websites.

8.5

7.0

Winner: Wix

. Wix offers a variety of hosting plans to suit different needs, with a multi-cloud infrastructure and 10 global data centers. It also has a 99.95% uptime, although it does not provide an uptime guarantee. On the other hand, Adobe Portfolio offers cloud hosting with 3 global data centers and does not publish its uptime statistics or provide an uptime guarantee. Despite Adobe Portfolio’s focus on creative professionals, Wix’s broader hosting capabilities and transparency give it the edge in this category.


Do they offer hosting?	Yes, included in all paid plans	Yes, included in all paid plans, free plan with limited features
Data Centers:	10 globally: USA (Ashburn, Virginia; Los Angeles, California; Miami, Florida), Germany (Frankfurt), Israel (Tel Aviv), India (Mumbai), Brazil (São Paulo), Singapore, South Korea (Seoul), and Taiwan (Taipei)	3 globally: US, Ireland and Japan
Type of hosting:	Multi-Cloud Infrastructure (AWS, GCP, own data centers)	Cloud Hosting
Uptime:	99.95%	Not published
Uptime Guarantee:	No	No

8.3

6.2

🏆 Winner: Wix

Both Wix and Adobe Portfolio prioritize website performance and page speed, but Wix has a more comprehensive strategy and has shown significant improvements in Core Web Vitals.


Focus	Media optimization, CDN, Mobile-first	Image optimization, SEO and Meta Tag Configurations
Performance Tools	Google PageSpeed Insights Integration	Not disclosed
Key Strategies	Media optimization, CDN, Mobile-first	Image optimization, SEO and Meta Tag Configurations
Load Times	0.8s to 3.5s (Average: 1.6s)	Varies depending on design choices and content volume
Page Speed Scores Range	34/100 to 98/100 (Average: 81.9/100)	Not disclosed
Core Web Vitals Improvement	25% increase in good CWV scores over a year	Not disclosed

In the recent years Wix has significantly focused on enhancing website performance and page speed, integrating tools like the Site Speed dashboard with Google PageSpeed Insights to provide a holistic view of website performance metrics. Emphasizing media optimization, code simplification, content distribution networks, lazy load techniques, and mobile-first designs, Wix’s infrastructure includes globally distributed CDNs, improving content delivery. Successfully improving Core Web Vitals (CWV) scores, Wix saw a 25% increase in sites with good CWV scores over a year. Real-world performance analysis of 909 Wix websites showed a wide range of page speed scores from 34/100 to 98/100, averaging 81.9/100, with the Largest Contentful Paint an important metric for website loading, ranged from 0.8 seconds to 3.5 seconds, with an average of 1.6 seconds.

Adobe Portfolio, on the other hand, focuses on image optimization and SEO and Meta Tag Configurations for speed optimization. However, it does not provide specific load times and PageSpeed score ranges, and does not disclose any information about its Core Web vitals improvements. Adobe Portfolio’s emphasis on simple portfolio websites should ensure good loading times and Page Speed scores, but without specific data, it’s hard to compare it directly with Wix.

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8.2

6.7

🏆 Winner: Wix.

With a score of 8.2, Wix offers a wider range of plugins and integrations compared to Adobe Portfolio, which scores 6.7. Wix’s App Market boasts over 500 apps, covering various functionalities and offering flexibility in pricing. Adobe Portfolio, on the other hand, focuses on integrations with Adobe services, which are included at no extra cost to Creative Cloud subscribers. While Adobe Portfolio’s integrations are beneficial for creatives, Wix’s extensive app market provides a more comprehensive set of tools to improve website capabilities.

Wix Applications

Wix app market

8.4

3.7

🏆

Overall Winner: Wix

. Wix stands out for its comprehensive set of marketing tools, including SEO, email marketing, blogging, social media integration, analytics and reporting, and ads and promotions. Adobe Portfolio, while offering basic SEO features and limited social media integration, lacks in email marketing, blogging, and ads and promotions features.


SEO Tools		Basic
Email Marketing		No
Blogging		No
Social Media Integration	Advanced integration for selling directly on social platforms	Limited
Analytics and Reporting	Detailed analytics for in-depth insights	Via Google Analytics
Ads and Promotions	Google Ads integration; sophisticated ad campaign management	No

8.2

7.3

🏆 Winner: Wix

. In the Wix vs Adobe Portfolio comparison, Wix takes the lead with a customer support score of 8.2. Wix offers a robust support system that includes 24/7 live chat in multiple languages, phone support during business hours, and a large community forum. This ensures that users have access to assistance whenever they need it, making it a reliable choice for continuous support.

Adobe Portfolio, with a customer support score of 7.3, provides a range of support options, including a comprehensive knowledge base, FAQs, live chat, and phone support. However, the emphasis is more on self-service help, which might not be as immediate or comprehensive as Wix’s offerings. Adobe Portfolio’s support is more tailored towards general Adobe product assistance, which may not always be specific to Portfolio-related queries.

8.5

8.1

🏆

Winner: Wix

. Wix’s security measures are more comprehensive, offering secure servers, encryption, compliance with privacy regulations, strict access controls, regular security audits, and additional features like two-factor authentication. Wix also prioritizes website security with built-in SSL certificates for encryption and authentication, a Web Application Firewall (WAF), and infrastructure that handles DDoS protection.

Adobe Portfolio also prioritizes the security and privacy of user and customer data, implementing comprehensive data protection measures aligned with major regulatory frameworks like the GDPR and U.S. state privacy laws. However, its website security measures are more basic, offering SSL certificates and the option for users to password protect their entire website or some pages of the website.

8.7


AI Builder	Wix ADI offers tailored design suggestions based on user inputs
AI Ecommerce features	Personalized marketing, dynamic product recommendations, optimized social media advertising
AI Content Generation	AI assistance in creating and optimizing site content
Additional AI features	Automated code generation, accessibility optimization, content creation and optimization, automated image enhancement, social media content scheduling, translation services, analytics and business insights, AI-powered marketing reports, website A/B testing

🏆 Winner: Wix

. Wix, with a score of 8.7, offers a comprehensive suite of AI capabilities, including an AI builder, AI-powered eCommerce features, AI content generation, and additional AI features. These features make Wix a powerful tool for creating and managing websites.

Wix AI feature

Adobe Portfolio, on the other hand, does not have any AI capabilities. This lack of AI features may limit the functionality and user-friendliness of Adobe Portfolio compared to other website builders that utilize AI technology.

8.2

3.0

🏆 Winner: Wix

. Wix and Adobe Portfolio offer different levels of user management capabilities.

Wix allows unlimited editors regardless of the plan, but caution is needed with 50+ editors to avoid potential
backend performance issues. It excels for large, collaborative teams.
Adobe Portfolio, on the other hand, allows only one user to build and edit a website.

Wix User Roles and Access Levels:

Role	Description	Access Highlights
Site Owner	Full control over website	Manage pages, menus, forms, SEO, settings. Create and manage editor and contributor accounts.
Editor	Full editing access to website content	Add/edit pages, modify text and images, adjust design elements, create forms. Cannot manage site settings or user accounts.
Contributor	Limited access to specific pages/sections	Edit assigned pages and sections only. No access to other site areas.
Member	Access to specific features	Login access to forums, private pages, or other restricted areas. Limited interaction with overall site management.

Adobe Portfolio does not provide user roles and access levels.

Additional Features


SSL Certificate
Custom Domain
Free Custom Domain Included
International Domains
Mobile Responsive
Page Speed
Website Builder Mobile App
Convert a Website To An App
Website Analytics
Multilingual Sites
Multiple Users

User Feedback

Wix

1641 reviews

4.2 out of 5 stars

Adobe Portfolio

0 reviews

0 out of 5 stars

Wix, though well-regarded, caters to a diverse set of website requirements beyond just ecommerce. This inclusive strategy attracts a broad user audience but might not align as closely with individuals prioritizing advanced ecommerce features. With a G2 rating of 4.2/5 from 1641 reviews, users appreciate its user-friendly interface and extensive customization options.

Adobe Portfolio, designed specifically for creative professionals, offers a streamlined experience for showcasing work. While it does not have G2 reviews, its integration with Adobe Creative Cloud and focus on visually appealing, responsive websites make it a popular choice among photographers, graphic designers, and artists. This niche focus allows Adobe Portfolio to excel in providing tailored solutions for creatives, setting it apart in the Wix vs Adobe Portfolio comparison.

The making of this blog

We followed a clear, step-by-step process to write and research this article.

Our Ranking Criteria

FAQ

Which platform is better for creatives looking to showcase their work, Wix or Adobe Portfolio?

Adobe Portfolio is specifically designed for creatives to showcase their work, offering seamless integration with Adobe Creative Cloud and responsive templates tailored for artists, photographers, and designers. However, Wix provides a broader range of features and design flexibility, making it a versatile choice for creatives who also need ecommerce capabilities or wish to create more complex websites.

Can I sell products on my site with either Wix or Adobe Portfolio?

Wix is the clear choice for users looking to build an ecommerce site. It offers a comprehensive set of ecommerce features, including an intuitive store builder, various payment gateways, and advanced inventory tools. Adobe Portfolio is designed primarily for showcasing creative portfolios and does not offer ecommerce features.

Which platform offers better ease of use and learning resources?

Wix is known for its ease of use, thanks to its intuitive drag-and-drop interface and Artificial Design Intelligence (ADI) tool. It scores slightly higher than Adobe Portfolio in ease of use. However, Adobe Portfolio offers extensive learning resources that are highly beneficial, especially for users already familiar with Adobe products.

How do Wix and Adobe Portfolio compare in terms of pricing and value?

Wix offers a wider range of pricing options, catering to various needs from basic websites to advanced ecommerce solutions. Adobe Portfolio’s pricing is bundled with Adobe Creative Cloud services, providing value for users who already use or plan to use Adobe’s suite of creative tools.

Which platform is better for SEO and marketing features?

Wix stands out with its comprehensive set of marketing tools, including advanced SEO, email marketing, blogging, and social media integration. Adobe Portfolio offers basic SEO features and limited social media integration, making Wix the better option for users looking to enhance their online presence and marketing efforts.