Wix vs Carrd: Comprehensive comparison guide for 2024

Final verdict

Wix and Carrd both offer unique advantages, but they cater to different user needs and preferences.

• 
  Wix (Overall Grade: 8.5/10)
  
  is a versatile website builder that excels in providing a wide range of customizable templates, advanced design functionalities, and robust ecommerce features. It is ideal for users who need a comprehensive platform to build and manage various types of websites, from personal blogs to online stores. Wix’s user-friendly interface, extensive learning resources, and strong customer support make it a top choice for both beginners and experienced users.
• 
  Carrd (Overall Grade: 6.1/10)
  
  , on the other hand, is designed for simplicity and efficiency, making it perfect for creating single-page websites quickly. It offers a straightforward interface, a variety of templates, and affordable pricing plans, making it an attractive option for individuals and small businesses looking to establish an online presence without extensive web development skills. While Carrd lacks the advanced features and flexibility of Wix, it excels in providing a streamlined, user-friendly experience for simpler website needs.

	Overall grade: 8.5	Overall grade: 6.1
Design functionalities & templates	8.6	7.5
Ease of use	9.0	9.0
Ecommerce	8.0	3.5
Website Editors	8.5	7.0
Product testing options	8.1	6.0
Price	8.7	8.9
Hosting quality	8.5	5.0
Website speed optimization	8.3	8.2
Plugins and integrations	8.2	5.8
Marketing features	8.4	5.8
Customer support	8.2	6.2
Security	8.5	7.6
AI capabilities	8.7	0.0
User Management	8.2	4.3

Best for ecommerce

8.0

3.5

Verdict

: Wix is the superior choice for ecommerce, offering a comprehensive set of features, while Carrd is more suited for simple, single-page websites with basic ecommerce needs.

• 
  Wix
  
  : With a score of 8.0, Wix provides a robust platform for ecommerce, featuring an intuitive store builder, multiple payment gateways, and basic inventory tools. It supports multi-channel sales, abandoned cart recovery, and offers basic analytics and SEO tools. Wix is ideal for small to medium-sized online stores looking for a user-friendly and flexible solution.
• 
  Carrd
  
  : Scoring 3.5, Carrd is not primarily designed for ecommerce. It offers basic ecommerce functionalities through third-party integrations like Stripe and PayPal. Carrd is best suited for individuals or small businesses needing a simple, single-page website with minimal ecommerce features. For more advanced ecommerce needs, users would need to rely on external platforms or services.

Best for informational & business websites

8.3

7.9

• 
  Wix
  
  : With a score of 8.3, Wix excels in providing a user-friendly interface and a wide range of customizable templates. It offers extensive design functionalities and multiple editors, making it suitable for various website types. Wix’s robust hosting, speed optimization, and comprehensive customer support further enhance its appeal for informational and business websites. When comparing Wix vs Carrd, Wix stands out for its versatility and advanced features.
• 
  Carrd
  
  : Scoring 7.9, Carrd is designed for simplicity and efficiency, making it perfect for single-page websites. Its straightforward interface and affordable pricing plans are attractive for individuals and small businesses. However, Carrd’s limited plugins and integrations, along with less comprehensive customer support, make it less suitable for more complex informational sites. In the Wix vs Carrd comparison, Carrd is best for quick, simple site setups.

Detailed comparison

8.6

7.5

🏆

Winner: Wix.

With a higher score in design functionalities and templates, Wix offers more creative control and a wider array of design features compared to Carrd.

Wix stands out with its wide range of highly customizable templates suitable for various website types. It offers creative freedom in design, appealing to a diverse user base. While Wix doesn’t have a premium template marketplace, it has 3-rd party theme shops that allow you to get more sophisticated design choices.

Wix Themes

On the other hand, Carrd is a versatile platform that offers a wide variety of templates and designs, catering to different needs and preferences. Users can choose from a broad selection of themes, ranging from simple and minimalist to complex and dynamic layouts.

Carrd Themes

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9.0

9.0

🏆 Winner: Tie

. Both Wix and Carrd score a solid 9.0 in ease of use. Wix stands out with its user-friendly interface and a range of features for building and managing an online presence. Carrd, on the other hand, is known for its simplicity and ease of use, making it ideal for creating single-page websites quickly.

Learning Resources

🏆 Winner: Wix

. While both platforms offer solid learning resources, Wix provides a larger collection of articles, video tutorials, and live chat support. Carrd offers a range of tutorials and documentation, but its community of users is smaller compared to Wix.

8.0

3.5

When it comes to ecommerce, Wix is a more comprehensive platform compared to Carrd. Wix provides a range of ecommerce features, allowing users to create and manage online stores easily. On the other hand, Carrd is primarily designed for building one-page websites and does not inherently offer robust ecommerce features. Users looking to incorporate ecommerce functionalities on Carrd would need to integrate third-party services or use external links to platforms like Etsy or Shopify.

Ecommerce themes and templates	7.5	4.5
Product page customization	7.3	3.0
Payment processing and commissions	8.7	5.0
POS capabilities	6.0	0.0
Payment gateways	8.2	5.5
Product numbers	8.0	2.0
Additional ecommerce features	7.8	3.5

Wix ecommerce features:

• Intuitive store builder
• Wix Payments and various gateways
• Basic inventory tools
• Multi-channel sales options
• Abandoned cart recovery
• Basic analytics and SEO tools

Carrd ecommerce features:

• Paypal and Stripe Integration
• External Widgets integrations
• Basic Product Listing options

Ecommerce themes & templates

Wix provides around 120 free templates for ecommerce. However, these templates are not fully responsive and may need manual adjustments for mobile display. Wix allows for flexible website design but has limited options for in-depth customization using HTML or CSS. For advanced users, Wix Velo offers more detailed customization possibilities.

On the other hand, Carrd provides a selection of 14 e-commerce templates aimed at users looking to quickly launch online stores for products ranging from e-books to physical goods. These templates are crafted with a focus on simplicity and conversion optimization, featuring designs that vary from dark themes to minimalist aesthetics. They are priced starting at $19 or $25, depending on the template, and require a Pro Standard account or higher due to the use of advanced elements and widgets.

Product page customization

Wix permits the inclusion of six options per item with a total of 1000 unique variations for products. However, the potential complexity of having customers choose six attributes for a single item is acknowledged, and it is recommended to consider splitting products with extensive options into different listings for a more user-friendly experience. Wix stands out for its ease of customization, allowing users to add features like ribbons, size charts, wishlists, and more. While Wix supports product videos in its themes, incorporating 3D models on Wix requires coding.

Carrd offers a streamlined approach to ecommerce product page customization, primarily through integrations with third-party platforms such as Stripe, Lemon Squeezy, and Gumroad. Users can create product pages within Carrd by adding product details like name, description, image, and price, and then integrate a checkout button using Carrd’s Widget element for platforms like Stripe. Users can integrate third-party services for ecommerce functionalities, but the customization possibilities for product pages would then depend on the capabilities of those external platforms.

Payment processing

Wix provides versatile payment options, generally around 2.9% + 30¢ per transaction, without additional commission fees. This makes Wix an attractive option for businesses using diverse payment processors. Wix Payments allows Wix users to manage transactions directly on their site, also supporting various payment methods and currencies.

Carrd allows for payment-enabled forms for Pro Plus users or higher, integrating with Stripe Checkout for payment processing. This setup enables creating forms for various transactions like order forms or paid email lists. The process requires setting up the payment through Stripe, either via a preconfigured price or a custom price, and entering Stripe API keys. There’s no direct mention of Carrd charging commissions or offering POS capabilities within this documentation. For payment gateways, it specifically supports Stripe and Paypal.

8.5

7.0

🏆

Winner: Wix

. Wix, with a score of 8.5, offers multiple editors catering to different user needs. Its standard editor is renowned for its drag-and-drop simplicity, allowing for extensive customization without needing to code. Additionally, Wix provides the ADI (Artificial Design Intelligence) editor, which creates a personalized website based on user responses to a few questions, and the Corvid by Wix editor, which allows for advanced web development with JavaScript and Wix APIs.

Carrd’s website builder editor, scoring 7.0, is designed for simplicity and efficiency, catering primarily to users looking to create single-page websites. It offers a user-friendly interface that allows for easy drag-and-drop functionality, enabling users to add, customize, and position elements such as text, images, buttons, and forms with minimal effort. The editor also provides a range of pre-designed templates and responsive design options, ensuring that websites look professional and work seamlessly across various devices. Additionally, Carrd includes basic SEO tools and integration capabilities with external services, making it a versatile choice for personal projects, portfolios, and small business landing pages.

Mobile editor/app

9.2

5.5

🏆

Winner: Wix

. Both Wix and Carrd offer mobile editing capabilities, but they cater to different needs and skill levels. Wix has a dedicated mobile app with a user-friendly, drag-and-drop interface that excels in general website editing. The app is particularly beginner-friendly, making it easy for users with no prior website building experience to create and manage their websites. Wix receives a higher rating for its versatility in general website editing and a more beginner-friendly interface.

On the other hand, Carrd does not have a dedicated mobile app. However, it allows users to edit their websites on a mobile browser. While this provides some level of convenience, it may not offer the same level of user-friendliness and versatility as a dedicated mobile app.

In summary, Wix is the clear winner in this category due to its superior mobile editing capabilities.

8.1

6.0

Overall Result

:

Wix wins

. Wix scores 8.1 in product testing options, while Carrd scores 6.0. Wix offers a free plan with basic features for an unlimited duration and occasionally offers opportunities to test premium features through promotions or limited-time trials. Wix also provides a 14-day money-back guarantee for all paid plans. On the other hand, Carrd offers a 7-day free trial during which premium features can be tested, but it does not offer a money-back guarantee.

Free Plan	Yes (Basic features, indefinitely)	No (7-day free trial)
Trial Duration	Unlimited (Free plan)	7 days
Testing Premium Features	Limited, occasionally through promotions	Premium features can be tested during the free trial period
Money Back Guarantee	14-day money-back guarantee	No money-back guarantee

8.7

8.9

Carrd offers a more affordable pricing structure compared to Wix, making it a great choice for individuals and small businesses. However, Wix provides more comprehensive features and an enterprise plan for larger businesses.

	Offerings	Offerings
$0-$1	No offering at this amount.	Pro Lite ($0.75/month): Basic features suitable for simple, personal websites. Up to 3 1-page websites. Value for price: 6.0
$1-$3	No offering at this amount.	Pro Standard ($1.58/month): Offers more features and flexibility, ideal for professional profiles and small projects. Up to 10 1-page websites. Value for price: 7.5
$3-$10	No offering at this amount.	Pro Plus ($4.08/month): Enhanced features for more complex sites, including additional customization options. Up to 25 1-page websites. Value for price: 8.5
$20-$30	Core Plan ($27/month): Unlimited physical products, ~2.9% + 30¢ per transaction, Digital products, Free custom domain for a year, Abandoned cart recovery, Gift cards (via app), Recurring payments, No staff account limit. Value for Price: 8.5	No offering at this amount.
$30-$40	Business ($32/month): Advanced ecommerce features, Same transaction fees, Free domain for a year, Subscription payments, Automated international sales tax, Label printing, Dropshipping, Product reviews, No staff account limit. Value for Price: 8.7	No offering at this amount.
$100+	Business Elite ($159/month): All ecommerce features, Automated sales tax for up to 500 transactions/month, Custom reports, Loyalty program, Priority support, No staff account limit. Value for Price: 9.0	No offering at this amount.

8.5

5.0

Winner: Wix

Wix offers a variety of hosting plans to suit different needs, operates on a multi-cloud infrastructure, and has 10 data centers located around the world. Carrd, on the other hand, offers shared hosting but does not provide specific information on bandwidth or storage limitations, uptime, or data centers. This lack of transparency and limited information results in a lower hosting quality score for Carrd.

Do they offer hosting?	Yes, included in all paid plans	Yes, included in all paid plans
Data Centers:	10 globally: USA (Ashburn, Virginia; Los Angeles, California; Miami, Florida), Germany (Frankfurt), Israel (Tel Aviv), India (Mumbai), Brazil (São Paulo), Singapore, South Korea (Seoul), and Taiwan (Taipei)	Information not publicly disclosed
Type of hosting:	Multi-Cloud Infrastructure (AWS, GCP, own data centers)	Shared Hosting
Uptime:	99.95%	Information not provided
Uptime Guarantee:	No	No

8.3

8.2

🏆 Winner: Wix

Both Wix and Carrd prioritize website performance and page speed, with Wix focusing on media optimization, CDN, and mobile-first strategies, and Carrd emphasizing mobile responsive design, caching, and Cloudflare CDN. However, Wix gets a slight edge due to its disclosed improvements in Core Web Vitals and more specific load times and PageSpeed score ranges.

Focus	Media optimization, CDN, Mobile-first	Mobile responsive design, Caching, Cloudflare CDN
Performance Tools	Google PageSpeed Insights Integration	Not disclosed
Key Strategies	Media optimization, CDN, Mobile-first	Mobile responsive design, Caching, Cloudflare CDN
Load Times	0.8s to 3.5s (Average: 1.6s)	Not disclosed
Page Speed Scores Range	34/100 to 98/100 (Average: 81.9/100)	Not disclosed
Core Web Vitals Improvement	25% increase in good CWV scores over a year	Not disclosed

Wix has significantly focused on enhancing website performance and page speed, integrating tools like the Site Speed dashboard with Google PageSpeed Insights to provide a holistic view of website performance metrics. Emphasizing media optimization, code simplification, content distribution networks, lazy load techniques, and mobile-first designs, Wix’s infrastructure includes globally distributed CDNs, improving content delivery. Wix saw a 25% increase in sites with good CWV scores over a year. Real-world performance analysis of 909 Wix websites showed a wide range of page speed scores from 34/100 to 98/100, averaging 81.9/100, with the Largest Contentful Paint an important metric for website loading, ranged from 0.8 seconds to 3.5 seconds, with an average of 1.6 seconds.

Carrd, on the other hand, emphasizes mobile responsive design, caching, and Cloudflare CDN for speed optimization. However, Carrd does not disclose specific information related to load times, PageSpeed score ranges, or Core Web Vitals improvements. Given that websites built with Carrd are fairly simple, load times are expected to be minimal, and page speed scores are expected to be high.

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8.2

5.8

🏆 Winner: Wix.

Wix scores 8.2, offering over 500 apps that extend its functionality across various domains, including advanced ecommerce tools, SEO optimization, social media integration, email marketing, website analytics, appointment scheduling, customer support, enhanced media galleries, blogging features, custom forms and surveys, diverse payment processing options, website localization, improved security measures, and the addition of custom widgets. Its top integrations include Google Analytics, Mailchimp, social media platforms, Wix Stores, Wix Bookings, Wix SEO Wiz, Wix Blog, Wix Forms, PayPal, Wix Chat, Wix Events, Zapier, Wix Video, Wix Music, and Google Ads.

On the other hand, Carrd, with a score of 5.8, offers a range of plugins and extensions that enable functionalities beyond its base features, including advanced user interactions and sophisticated content presentation. However, it falls short in the number and diversity of plugins/extensions compared to Wix.

Wix Applications

8.4

5.8

🏆

Overall Winner: Wix

. Wix offers a more comprehensive set of marketing tools, making it a robust platform for marketing. Carrd, while offering basic marketing features, relies heavily on third-party integrations.

SEO Tools
Email Marketing		✓ (through third-party integrations)
Blogging		✓ (through third-party integrations)
Social Media Integration	Advanced integration for selling directly on social platforms	Basic social media integration
Analytics and Reporting	Detailed analytics for in-depth insights	Basic analytics (through Google Analytics integration)
Ads and Promotions	Google Ads integration; sophisticated ad campaign management	Yes (through third-party integrations)

8.2

6.2

🏆 Winner: Wix

. When comparing Wix vs Carrd, Wix stands out with its comprehensive support options, including 24/7 live chat, phone support during business hours, and a large community forum. This extensive support network ensures that users can find help whenever they need it, making it a reliable choice for those who may require frequent assistance.

Carrd, on the other hand, offers 24/7 email support with a typical response time within 24 hours. While this is sufficient for many users, it lacks the immediacy and variety of support channels that Wix provides. Additionally, Carrd does not offer enterprise-level support, which may be a limitation for larger businesses looking for more robust support options.

8.5

7.6

🏆

Winner: Wix

. Wix’s commitment to security is evident in its higher security score. It prioritizes website and data security through secure servers, encryption, and compliance with privacy regulations. Strict access controls, regular security audits, and additional features like two-factor authentication enhance protection. Wix communicates transparently through clear privacy policies, practices data minimization, and empowers user control over their data.

Although it may not offer the same level of specialized ecommerce security features as Wix, Carrd also takes security seriously, collecting personal information and using cookies for website operation, data gathering, and enhancing user experiences. It implements measures to protect personal information online and offline. However, it’s worth noting that no internet transmission is fully secure. Carrd ensures website security by automatically enabling SSL for all sites published on .carrd.co URLs, with no setup required from the user. This SSL certification extends to custom domains and subdomains, automatically issued via Let’s Encrypt once DNS records are in place. These measures signify Carrd’s commitment to data security and encryption, safeguarding websites against unauthorized access and hacking, and align with security standards observed by leading website builders.

8.7

0.0

AI Builder	Wix ADI offers tailored design suggestions based on user inputs
AI Ecommerce features	AI-powered eCommerce features including personalized marketing, dynamic product recommendations, and optimized social media advertising
AI Content Generation	AI assistance in creating and optimizing site content
Additional AI features	Automated Code Generation, Accessibility Optimization, Content Creation and Optimization, Automated Image Enhancement, Social Media Content Scheduling, Translation Services, Analytics and Business Insights, AI-powered Marketing Reports, Website A/B Testing

🏆 Winner: Wix

. Wix’s AI capabilities, particularly through its Artificial Design Intelligence (ADI)
system, are highly user-friendly and innovative. It excels in offering personalized website design suggestions, content
optimization, and streamlined site setup processes. Wix’s AI also assists in providing SEO recommendations and
layout adjustments based on user behavior.

Carrd, with a score of 0.0, does not have any AI capabilities. This means that while Carrd may be a suitable choice for users looking for a simple and straightforward website builder, it may not offer the same level of automation and personalization as Wix.

8.2

4.3

🏆 Winner: Wix

. Wix offers a more comprehensive user management system compared to Carrd.

• Wix allows unlimited editors regardless of the plan, but caution is needed with 50+ editors to avoid potential
  backend performance issues. It excels for large, collaborative teams.
• Carrd is primarily designed for individual use or small teams, with each account managing its own sites. The platform introduced a Team feature to allow multiple users to collaborate, but traditionally, Carrd sites are managed by a single account holder with full control. The specifics of access levels and permissions for collaborators, if available, are less detailed but generally include editing capabilities.

Wix User Roles and Access Levels:

Carrd does not provide detailed information about user roles and access levels.

Additional Features

SSL Certificate
Custom Domain
Free Custom Domain Included
International Domains
Mobile Responsive
Page Speed
Website Builder Mobile App
Convert a Website To An App
Website Analytics
Multilingual Sites
Multiple Users

User Feedback

Wix

1641 reviews

4.2 out of 5 stars

Carrd

31 reviews

4.5 out of 5 stars

Wix, though well-regarded, caters to a diverse set of website requirements beyond just ecommerce. This inclusive strategy attracts a broad user audience but might not align as closely with individuals prioritizing advanced ecommerce features. With a G2 rating of 4.2/5 from 1641 reviews, users appreciate its user-friendly interface and range of features, though some may find it less specialized for specific needs.

Carrd, on the other hand, receives high praise for its simplicity and effectiveness in creating single-page websites. With a G2 rating of 4.5/5 from 31 reviews, users commend its user-friendly interface, excellent customer support, and attractive templates. However, some users note limitations such as the inability to create multi-page websites and a desire for more design options. Overall, Carrd is celebrated for its affordability, ease of use, and suitability for quick, simple web pages.

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