Wix vs Durable.co: What’s the Best Builder in 2024?

Wix vs Durable.co: Final verdict

Wix and Durable.co both offer unique features, but they cater to different user needs and preferences.

• 
  Wix (Overall Grade: 8.5/10)
  
  stands out for its user-friendly interface, extensive design functionalities, and comprehensive ecommerce features. It is ideal for users who prioritize ease of use, creative control, and a wide range of templates. Wix’s advanced AI capabilities, robust customer support, and strong security measures make it a versatile choice for various website types, including ecommerce, blogs, and business sites. When comparing Wix vs Durable.co, Wix is the preferred choice for users seeking a flexible and powerful website builder.
• 
  Durable.co (Overall Grade: 6.8/10)
  
  excels in providing a quick and efficient website creation process through its AI-powered builder. It is particularly beneficial for small businesses and entrepreneurs looking to establish an online presence without the complexity of traditional web development. Durable.co offers basic ecommerce capabilities, integrated SEO, and marketing tools, making it suitable for straightforward selling tasks. However, it falls short in offering advanced functionalities and comprehensive support compared to Wix. When comparing Wix vs Durable.co, Durable.co is a good option for users who need a simple and fast website creation solution.

Which one is the best for ecommerce: Wix or Durable.co?

Verdict

: Wix is the superior choice for ecommerce, offering a more comprehensive set of features and better customization options compared to Durable.co.

• 
  Wix
  
  : With a score of 8.0, Wix excels in providing a user-friendly interface and a range of ecommerce features. It supports various payment gateways, basic inventory tools, and multi-channel sales options. Wix is ideal for small to medium-sized online stores, offering flexibility in design and customization. However, it may require manual adjustments for mobile display and has limited in-depth customization using HTML or CSS.
• 
  Durable.co
  
  : Scoring 5.0, Durable.co is geared towards simplicity and speed, leveraging AI to create websites quickly. While it offers basic ecommerce capabilities like product pages and secure payments with Stripe, it lacks advanced features such as a shopping cart, inventory management, and extensive customization options. Durable.co is suitable for straightforward selling tasks but not for full-scale ecommerce operations.

Which one is the best for informational and business websites?

Verdict

: Wix is the superior choice for creating informational and business websites due to its extensive design functionalities, ease of use, and comprehensive support. Durable.co, while innovative with its AI-driven approach, falls short in comparison to Wix’s overall capabilities.

• 
  Wix
  
  : With a score of 8.3, Wix excels in providing a user-friendly platform with a wide range of customizable templates and design features. Its intuitive interface and extensive learning resources make it ideal for users looking to create visually appealing and professional informational websites without the need for coding skills. Wix’s robust support and comprehensive security measures further enhance its appeal for business websites.
• 
  Durable.co
  
  : Scoring 7.4, Durable.co offers a unique AI-powered website builder that simplifies the creation process, making it a good option for small businesses and entrepreneurs. However, it lacks the extensive design flexibility and advanced functionalities that Wix provides. While Durable.co’s AI capabilities are impressive, its limited customer support hours and less comprehensive security measures make it less suitable for more complex or high-traffic business websites.

Wix vs Durable.co: Detailed comparison

Winner: Wix.

If you’re looking for a platform that offers more creative control and a wide array of design features, Wix is the preferred choice.

Wix stands out with its wide range of highly customizable templates suitable for various website types, not just ecommerce. It offers creative freedom in design, appealing to a diverse user base. While Wix doesn’t have a premium template marketplace, it has 3-rd party theme shops that allow you to get more sophisticated design choices.

Wix Themes

Compared to Wix, Durable.co’s website builder offers a unique approach by prioritizing AI-powered customization over a large library of pre-built templates. Despite offering around 30 AI-generated templates, the emphasis is on unique designs tailored to user preferences. The customization flexibility compensates for the seemingly smaller template count, enabling users to create distinct websites. Design options include thousands of combinations, allowing users to tweak themes, fonts, colors, and layouts for extensive variations from a single AI-generated template.

Durable.co Themes

🏆 Winner: Wix

. Scoring a solid 9.0, Wix stands out for its exceptional user-friendliness, making it exceptionally easy for beginners to create and manage their websites. Durable.co, with a score of 8.2, offers a robust platform but with a steeper learning curve, especially for those new to website building. If ease of use is a priority, Wix is the clear winner in this category.

Learning Resources

🏆 Winner: Wix

. While both platforms offer learning resources, Wix goes a step further with its wide array of detailed tutorials and active community forums, making it easier for users to learn and adapt.

When it comes to ecommerce, Wix outperforms Durable.co with a score of 8.0 compared to Durable.co’s 5.0. Wix provides a comprehensive set of ecommerce features, allowing users to create and manage online stores easily. On the other hand, Durable.co offers basic ecommerce capabilities, suitable for straightforward selling tasks but not for full-scale ecommerce operations.

Wix ecommerce features:

• Intuitive store builder
• Wix Payments and various gateways
• Basic inventory tools
• Multi-channel sales options
• Abandoned cart recovery
• Basic analytics and SEO tools

Durable.co ecommerce features:

• Product pages
• Secure payments with Stripe
• Lead capture forms
• Marketing tools

Ecommerce themes & templates

Wix provides around 120 free templates for ecommerce. However, these templates are not fully responsive and may need manual adjustments for mobile display. Wix allows for flexible website design but has limited options for in-depth customization using HTML or CSS. For advanced users, Wix Velo offers more detailed customization possibilities. In contrast, Durable.co offers pre-built website templates that can be adapted for online product sales, but it lacks traditional ecommerce features found in platforms like Shopify or BigCommerce. The platform has limitations such as the absence of a shopping cart, requiring manual payment links for each product, no inventory management tools, and limited shipping options that need to be configured externally.

Product page customization

Wix permits the inclusion of six options per item with a total of 1000 unique variations for products. However, the potential complexity of having customers choose six attributes for a single item is acknowledged, and it is recommended to consider splitting products with extensive options into different listings for a more user-friendly experience. Wix stands out for its ease of customization, allowing users to add features like ribbons, size charts, wishlists, and more. While Wix supports product videos in its themes, incorporating 3D models on Wix requires coding. On the other hand, Durable.co offers customization options for product pages on their platform. Their AI-powered website builder allows for easy customization of product pages, where users can add sections, change images, and edit titles and SEO settings to suit their needs. Additionally, Durable provides the option to add custom code and embedding components to further personalize the website, including product pages.

Payment processing

Wix provides versatile payment options, generally around 2.9% + 30¢ per transaction, without additional commission fees. This makes Wix an attractive option for businesses using diverse payment processors. Wix Payments allows Wix users to manage transactions directly on their site, also supporting various payment methods and currencies. In contrast, Durable.co partners with Stripe to offer secure and versatile payment processing solutions, charging a 3.1% plus $0.30 fee per credit card transaction for invoices. This collaboration enables businesses to handle various payment methods, including POS transactions, through Stripe’s comprehensive payment gateway infrastructure. The focus on Stripe ensures a high level of security and flexibility for businesses in managing online and potentially in-person sales.

🏆

Winner: Wix

. Wix, with a score of 8.5, offers multiple editors catering to different user needs. Its standard editor is renowned for its drag-and-drop simplicity, allowing for extensive customization without needing to code. Additionally, Wix provides the ADI (Artificial Design Intelligence) editor, which creates a personalized website based on user responses to a few questions, and the Corvid by Wix editor, which allows for advanced web development with JavaScript and Wix APIs.

Durable.co’s editor, scoring 8.1, is a user-friendly, AI-powered platform designed to help users swiftly create business websites without the need for coding knowledge. It boasts a wide range of features, integrated SEO, and marketing tools, complemented by business management features like CRM, invoicing, and an AI assistant to enhance operational efficiency. However, despite its ease of use, it falls short in offering the advanced functionalities required for developing more complex websites, limiting its suitability for more sophisticated web projects.

Mobile editor/app

🏆

Winner: Wix

. Both Wix and Durable.co offer mobile editing capabilities, but they cater to different needs and skill levels. Wix provides a mobile app with a user-friendly, drag-and-drop interface that excels in general website editing. The app is particularly beginner-friendly, making it easy for users with no prior website building experience. Wix receives a higher rating for its versatility in general website editing and a more beginner-friendly interface.

On the other hand, Durable.co does not have a mobile editor app. However, users can edit their website with a mobile browser. Despite this, Durable.co’s mobile editing capabilities fall short compared to Wix, resulting in a lower mobile editor score.

Overall Result

:

Wix scores higher with 8.1 compared to Durable.co’s 7.2

. Wix offers a free plan with basic features for an unlimited duration and occasionally offers opportunities to test premium features through promotions or limited-time trials. Durable.co, on the other hand, offers a free plan and a 30-day money-back guarantee, during which premium features can be tested.

Wix and Durable.co both offer a range of pricing options, but Wix scores slightly higher in terms of price. Wix offers more advanced ecommerce features, while Durable.co provides a free plan and more affordable options for small businesses and entrepreneurs. Both builders offer discounts for annual subscriptions, with Wix offering up to 40% off and Durable.co offering 15-20% off depending on the plan. In terms of enterprise plans, Wix has specific offerings starting at $500 per month, while Durable.co does not have a specific enterprise plan but suggests its highest tier plan for enterprise needs.

Winner: Wix

. Wix offers a variety of hosting plans to suit different needs, with a multi-cloud infrastructure and 10 global data centers. It has an uptime of 99.95%, although it does not offer an uptime guarantee. On the other hand, Durable.co offers hosting included in all of their plans, but does not explicitly categorize its hosting types or state uptime statistics for websites hosted on their platform. It also does not publicly disclose any information about its data centers. This lack of transparency results in a lower hosting quality score for Durable.co.

🏆 Winner: Wix

Both Wix and Durable.co prioritize website performance and page speed, but Wix has a higher website speed optimization score and provides specific data on load times and PageSpeed score ranges, giving it an edge over Durable.co.

Wix has significantly focused on enhancing website performance and page speed, integrating tools like the Site Speed dashboard with Google PageSpeed Insights to provide a holistic view of website performance metrics. Emphasizing media optimization, code simplification, content distribution networks, lazy load techniques, and mobile-first designs, Wix’s infrastructure includes globally distributed CDNs, improving content delivery. Wix saw a 25% increase in sites with good CWV scores over a year. Real-world performance analysis of 909 Wix websites showed a wide range of page speed scores from 34/100 to 98/100, averaging 81.9/100, with the Largest Contentful Paint an important metric for website loading, ranged from 0.8 seconds to 3.5 seconds, with an average of 1.6 seconds.

Durable.co, like Wix, places a strong emphasis on website performance and page speed. Durable.co’s approach to enhancing site speed includes server optimization, image optimization, caching, code minification, lazy loading, and CDN. However, Durable.co does not publish aggregate data or benchmarks specific to sites hosted on their platform, making it difficult to compare its performance with Wix. Durable.co also emphasizes on LCP, FID, CLS improvements for Core Web Vitals.

🏆 Winner: Wix.

Wix scores 8.2, offering over 500 apps in its App Market, covering a wide range of functionalities. These apps come with various pricing options, including free, paid, freemium, and one-time payment models. Wix’s plugins and integrations extend its functionality across various domains, including advanced ecommerce tools, SEO optimization, social media integration, email marketing, website analytics, appointment scheduling, customer support, enhanced media galleries, blogging features, custom forms and surveys, diverse payment processing options, website localization, improved security measures, and the addition of custom widgets. Wix’s top integrations include Google Analytics, Mailchimp, social media platforms, Wix Stores, Wix Bookings, Wix SEO Wiz, Wix Blog, Wix Forms, PayPal, Wix Chat, Wix Events, Zapier, Wix Video, Wix Music, and Google Ads.

On the other hand, Durable.co scores 6.4. It doesn’t offer its own plugins or extensions for its website building platform. Instead, it integrates with a variety of third-party tools and services to add functionality to your website. These integrations are not directly managed by Durable, so the number of available options and their pricing structures can vary depending on the specific tools you choose. Durable.co offers an array of built-in features aimed at enhancing website functionality without traditional plugins. These include an AI website builder for quick and codeless site creation, comprehensive marketing tools, invoicing and payment processing, a CRM system for customer relationship management, appointment scheduling, and a live chat feature for real-time visitor engagement. Additionally, Durable supports integration with third-party apps like Zapier and Pabbly Connect, allowing users to link their website with various external tools and services. Durable.co is continuously expanding its range of third-party integrations, featuring popular options such as Calendly for scheduling, Ninja Forms for custom form creation, Zapier for automation across various apps, Stripe for secure online payments, and Google Analytics and Facebook Pixel for tracking website performance and ad effectiveness.

Wix Applications

🏆

Overall Winner: Wix

. Wix stands out for its advanced integration for selling directly on social platforms and sophisticated ad campaign management. Durable.co, while offering a solid range of features, falls slightly short in comparison.

🏆 Winner: Wix

. In the Wix vs Durable.co comparison, Wix takes the lead with a customer support score of 8.2. Wix offers a comprehensive support system that includes 24/7 live chat in multiple languages, phone support via callback service during business hours, and extensive forums. The large community and detailed help articles ensure that users can find solutions to their problems efficiently.

Durable.co, with a customer support score of 6.6, provides support through phone, email, and live chat, available Monday to Friday from 9am to 5pm. While Durable.co’s support team is dedicated to providing prompt assistance, the limited availability compared to Wix’s 24/7 support may be a drawback for some users. However, Durable.co’s focus on providing tailored solutions and efficient assistance makes it a reliable option for businesses looking for personalized support.

🏆

Winner: Wix

. Wix’s security measures are comprehensive, including secure servers, encryption, compliance with privacy regulations, strict access controls, regular security audits, and additional features like two-factor authentication. Wix also communicates transparently through clear privacy policies, practices data minimization, and empowers user control over their data.

Although it may not offer the same level of comprehensive security measures as Wix, Durable.co places a strong emphasis on security, with advanced encryption, regular software updates, and a robust firewall. However, it falls slightly short in comparison to Wix’s more comprehensive security measures and higher security score.

🏆 Winner: Wix

. Wix, with a score of 8.7, offers a comprehensive suite of AI capabilities, particularly through its Artificial Design Intelligence (ADI)
system. It excels in offering personalized website design suggestions, content
optimization, and streamlined site setup processes. Wix’s AI also assists in providing SEO recommendations and
layout adjustments based on user behavior.

Durable.co, scoring 7.5, leverages AI mainly to enhance the ecommerce experience and simplify website creation. Its AI features focus on personalized website designs, SEO optimization, customer behavior analysis, and inventory management. While Durable.co’s AI is powerful, it is more business and data-centric compared to Wix’s design-focused AI.

🏆 Winner: Wix

. Managing your online team with Wix and Durable.co involves different approaches to website editing access.

• Wix allows unlimited editors regardless of the plan, but caution is needed with 50+ editors to avoid potential
  backend performance issues. It excels for large, collaborative teams.
• The free plan of Durable.co doesn’t permit adding extra users; only the account owner can edit the website. In the Starter and Business Plans, one additional user can edit the website, bringing the total to two users. The Mogul Plan allows for the creation of multiple businesses under one account, each with its own website. Additional users can edit each website, but the exact number is not publicly disclosed.

Wix User Roles and Access Levels:

Durable.co does not provide information about user roles and access levels.

Additional Features

Wix vs Durable.co: User Feedback

Wix, though well-regarded, caters to a diverse set of website requirements beyond just ecommerce. This inclusive strategy attracts a broad user audience but might not align as closely with individuals prioritizing advanced ecommerce features. With a G2 rating of 4.2/5 from 1641 reviews, Wix is appreciated for its user-friendly interface and extensive customization options.

Durable.co, on the other hand, does not have any reviews on the G2 platform. However, its AI-driven approach to website building is designed to simplify the process, making it particularly appealing to small businesses and entrepreneurs. While user feedback is not available, the platform’s focus on ease of use and quick website generation positions it as a promising tool for those looking to establish an online presence without the complexity of traditional web development.

Wix vs Durable.co: FAQ