Wix vs Framer: What’s the Best Builder in 2024?

Wix vs Framer: Final verdict

Wix and Framer both offer unique strengths, catering to different user needs and preferences.

• 
  Wix (Overall Grade: 8.5/10)
  
  excels in providing a user-friendly interface, extensive design functionalities, and robust ecommerce features. It is ideal for users who prioritize ease of use, creative control, and a comprehensive set of tools for building and managing their online presence. When comparing Wix vs Framer, Wix stands out for its versatility, making it suitable for a wide range of website types and user needs.
• 
  Framer (Overall Grade: 7.1/10)
  
  , on the other hand, is a powerful tool for designers and developers looking for advanced design and prototyping capabilities. It offers a blend of AI-driven design and an intuitive user interface, making it a great choice for those who need extensive customization and collaboration features. However, it has a steeper learning curve and lacks native ecommerce functionalities, which may limit its appeal for users seeking a more straightforward website building experience.

	Overall grade: 8.5	Overall grade: 7.1
Design functionalities & templates	8.6	8.5
Ease of use	9.0	7.1
Ecommerce	8.0	5.9
Website Editors	8.5	7.6
Product testing options	8.1	6.2
Price	8.7	7.7
Hosting quality	8.5	7.1
Website speed optimization	8.3	7.4
Plugins and integrations	8.2	7.6
Marketing features	8.4	7.2
Customer support	8.2	5.6
Security	8.5	8.2
AI capabilities	8.7	7.6
User Management	8.2	7.4

Which one is the best for ecommerce: Wix or Framer?

8.0

5.9

Verdict

: Wix is a more comprehensive solution for ecommerce, offering a range of built-in features, while Framer relies on integrations and lacks native ecommerce functionalities.

• 
  Wix
  
  : Known for its user-friendly interface and extensive ecommerce features, Wix is ideal for small to medium-sized online stores. It offers an intuitive store builder, various payment gateways, basic inventory tools, multi-channel sales options, and basic analytics and SEO tools. When comparing Wix vs Framer, Wix stands out for its ease of use and comprehensive ecommerce capabilities.
• 
  Framer
  
  : While Framer excels in design flexibility and customization, it lacks native ecommerce features and relies on integrations like Ecwid for online selling. This makes it less suitable for businesses looking for a robust, all-in-one ecommerce solution. Framer is better suited for those who prioritize design and are willing to use third-party integrations for ecommerce functionalities.

Which one is the best for informational and business websites?

8.3

7.5

• 
  Wix
  
  : Wix excels in providing a user-friendly platform with a variety of templates and design features, making it ideal for creating visually appealing informational websites. Its ease of use and extensive customization options make it a preferred choice for businesses looking to establish an online presence without the need for coding skills. With a score of 8.3, Wix stands out in this category.
• 
  Framer
  
  : Framer offers robust design and prototyping features, catering to both novices and experienced designers. While it provides extensive customization through a comprehensive component library and AI tools, it has a steeper learning curve and lacks native e-commerce features. With a score of 7.5, Framer is a strong contender but falls short of Wix in terms of ease of use and overall suitability for informational websites.

Wix vs Framer: Detailed comparison

8.6

8.5

Winner: Wix.

If you’re looking for a platform that offers more creative control and a wide array of design features, Wix is the preferred choice.

Wix stands out with its wide range of highly customizable templates suitable for various website types, not just ecommerce. It offers creative freedom in design, appealing to a diverse user base. While Wix doesn’t have a premium template marketplace, it has 3-rd party theme shops that allow you to get more sophisticated design choices.

Wix Themes

Compared to Wix, Framer offers a diverse array of over 1,000 customizable website templates and designs, catering to various industries and project requirements. It stands out for its robust design and prototyping features, including responsive design capabilities, real-time collaboration, and extensive import options from other design tools.

The platform facilitates a collaborative design process through features like multiplayer functionalities and real components for interactive design, making it an ideal choice for designers, developers, and teams.

Framer Themes

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9.0

7.1

🏆 Winner: Wix

. Scoring a solid 9.0, Wix stands out for its exceptional user-friendliness, making it exceptionally easy for beginners to create and manage their websites. Framer, with a score of 7.1, offers a robust platform but with a steeper learning curve, especially for those new to web design. If ease of use is a priority, Wix is the clear winner in this category.

Learning Resources

🏆 Winner: Tie

. Both Wix and Framer offer a wide range of learning resources, from articles and video tutorials to live chat support and detailed courses. Both platforms also have active user communities, providing additional spaces for learning, collaboration, and networking.

8.0

5.9

When it comes to ecommerce, Wix offers a more comprehensive solution compared to Framer. Wix provides a range of ecommerce features, including an intuitive store builder, various payment gateways, basic inventory tools, multi-channel sales options, abandoned cart recovery, and basic analytics and SEO tools. On the other hand, Framer does not offer native ecommerce features and relies on integrations like Ecwid for online selling functionalities.

Ecommerce themes and templates	7.5	7.0
Product page customization	7.3	5.5
Payment processing and commissions	8.7	6.5
POS capabilities	6.0	3.0
Payment gateways	8.2	6.0
Product numbers	8.0	6.0
Additional ecommerce features	7.8	5.5

Wix ecommerce features:

• Intuitive store builder
• Wix Payments and various gateways
• Basic inventory tools
• Multi-channel sales options
• Abandoned cart recovery
• Basic analytics and SEO tools

Framer ecommerce features:

• Ecwid integration

Wix provides around 120 free templates for ecommerce. However, these templates are not fully responsive and may need manual adjustments for mobile display. Wix allows for flexible website design but has limited options for in-depth customization using HTML or CSS. For advanced users, Wix Velo offers more detailed customization possibilities.

Framer offers 97 website templates specifically designed for ecommerce. These templates are highly customizable, allowing for easy adjustments to colors, fonts, layouts, and integration with essential ecommerce tools. Both free and paid options are available, catering to businesses of all sizes looking to enhance their online presence and sales capabilities.

Wix allows up to six options per product, with a maximum of 1,000 unique variations. However, to enhance the user experience, it’s recommended to split products with many options into separate listings. Wix excels in customization, offering features like ribbons, size charts, and wishlists. While product videos are supported natively, adding 3D models requires custom coding.

Framer primarily focuses on expanding design possibilities for ecommerce. However, it lacks inherent ecommerce functionalities and instead heavily depends on integrating with platforms such as Shopify and Ecwid. Additionally, while Framer allows for some customization of product pages, these modifications are generally limited to design and layout alterations.

Wix provides versatile payment options, generally around 2.9% + 30¢ per transaction, without additional commission fees. This makes Wix an attractive option for businesses using diverse payment processors. Wix Payments allows Wix users to manage transactions directly on their site, also supporting various payment methods and currencies.

Framer integrates with Stripe for payment processing, supporting one-time payments, subscriptions, and more without needing coding. Transaction fees depend on Stripe’s pricing, though specifics aren’t provided. Framer focuses on online transactions and e-commerce, with no mention of native POS functionality.

8.5

7.6

🏆

Winner: Wix

. Wix, with a score of 8.5, offers multiple editors catering to different user needs. Its standard editor is renowned for its drag-and-drop simplicity, allowing for extensive customization without needing to code. Additionally, Wix provides the ADI (Artificial Design Intelligence) editor, which creates a personalized website based on user responses to a few questions, and the Corvid by Wix editor, which allows for advanced web development with JavaScript and Wix APIs.

Framer’s editor, rated 7.6, is tailored for high-fidelity prototyping and complex animations, serving both designers and developers. It provides powerful tools for interactive, responsive designs, including pre-built components, real-time collaboration, and integration with other design tools. While not as simple as Wix, Framer’s editor is a versatile choice for teams focused on creating polished, user-centric websites.

Mobile editor/app

9.2

4.5

🏆

Winner: Wix

. Both Wix and Framer offer mobile editing capabilities, but they cater to different needs and skill levels. Wix provides a user-friendly, drag-and-drop interface in its mobile app, making it easy for users with no prior website building experience to edit their websites. It receives a higher rating for its versatility in general website editing and a more beginner-friendly interface.

On the other hand, Framer does not have a dedicated mobile editor app. Although you can modify your website using a mobile browser, this comes with certain restrictions and is notably inconvenient. Therefore, Wix is the clear winner in this category due to its superior mobile editing capabilities.

8.1

6.2

Overall Result

:

Wix Wins

. Wix scores 8.1 in product testing options, while Framer scores 6.2. Wix offers a free plan with basic features for an unlimited duration and occasionally offers opportunities to test premium features through promotions or limited-time trials. Framer, on the other hand, offers a free version with the possibility to test some features, but does not provide a trial version.

Free Plan	Yes (Basic features, indefinitely)	Yes
Trial Duration	Unlimited (Free plan)	No
Testing Premium Features	Limited, occasionally through promotions	Possible with free version

8.7

7.7

Wix offers better value for money compared to Framer, with a higher price score. Both builders offer enterprise plans with custom pricing and features tailored for large-scale operations.

	Offerings	Offerings
Free	No offering at this amount.	Free (Free/month): Allows 3 websites built on a framer.website subdomain with Framer branding in the footer. Limited to 1,000 traffic visitors and 1,000 CMS items.
$0-$10	No offering at this amount.	Mini ($10/month): Removes Framer branding, allows using a custom domain, includes collaboration with an additional cost for extra editors, custom code embedding, e-commerce support, and limited CMS items. Offers a monthly visitor limit of 2,000 and 1GB bandwidth. Value for price: 6.5
$20-$30	Core Plan ($27/month): Unlimited physical products, ~2.9% + 30¢ per transaction, Digital products, Free custom domain for a year, Abandoned cart recovery, Gift cards (via app), Recurring payments, No staff account limit. Value for price: 8.5	Basic ($20/month): Offers all Mini features plus increased limits for CMS items (1,000) and traffic (10,000 visitors per month), along with 10GB bandwidth. Value for price: 7.5
$30-$40	Business ($32/month): Advanced ecommerce features, Same transaction fees, Free domain for a year, Subscription payments, Automated international sales tax, Label printing, Dropshipping, Product reviews, No staff account limit. Value for price: 8.7	Pro ($30/month): Enhances Basic plan features with a significant increase in CMS items (10,000), traffic (100,000 visitors per month), and bandwidth (100GB), among other advanced features. Value for price: 8.5
$100+	Business Elite ($159/month): All ecommerce features, Automated sales tax for up to 500 transactions/month, Custom reports, Loyalty program, Priority support, No staff account limit. Value for Price: 9.0	No offering at this amount.

8.5

7.1

Winner: Wix

. Wix offers a variety of hosting plans, including a free plan, and has a larger network of data centers globally. Although Framer offers hosting in all their plans and has an uptime guarantee for their enterprise plan, Wix’s larger infrastructure and higher hosting quality score give it the edge.

Do they offer hosting?	Yes, included in all paid plans, free plan with limited features	Yes, included in all their plans
Data Centers:	10 globally: USA (Ashburn, Virginia; Los Angeles, California; Miami, Florida), Germany (Frankfurt), Israel (Tel Aviv), India (Mumbai), Brazil (São Paulo), Singapore, South Korea (Seoul), and Taiwan (Taipei)	4 data centers globally: 2 in US, 1 in Ireland, 1 in Singapore
Type of hosting:	Multi-Cloud Infrastructure (AWS, GCP, own data centers)	Cloud Hosting
Uptime:	99.95%	99.9%
Uptime Guarantee:	No	Only for enterprise plan, 99.99%

8.3

7.4

🏆 Winner: Wix

Both Wix and Framer prioritize website performance and page speed, but Wix has a slight edge due to its higher website speed optimization score and specific data on load times and PageSpeed scores.

Focus	Media optimization, CDN, Mobile-first	Code Minification, Pre-Rendering, Caching, Image optimization
Performance Tools	Google PageSpeed Insights Integration	Varies depending on optimization and website complexity
Key Strategies	Media optimization, CDN, Mobile-first	Code Minification, Pre-Rendering, Caching, Image optimization
Load Times	0.8s to 3.5s (Average: 1.6s)	Varies depending on optimization and website complexity
Page Speed Scores Range	34/100 to 98/100 (Average: 81.9/100)	Varies depending on optimization and website complexity
Core Web Vitals Improvement	25% increase in good CWV scores over a year	Emphasis on LCP, FID, CLS improvements

Wix has significantly focused on enhancing website performance and page speed, integrating tools like the Site Speed dashboard with Google PageSpeed Insights to provide a holistic view of website performance metrics. Emphasizing media optimization, code simplification, content distribution networks, lazy load techniques, and mobile-first designs, Wix’s infrastructure includes globally distributed CDNs, improving content delivery.

Wix saw a 25% increase in sites with good CWV scores over a year. Real-world performance analysis of Wix websites showed a wide range of page speed scores from 34/100 to 98/100, averaging 81.9/100, with the Largest Contentful Paint an important metric for website loading, ranged from 0.8 seconds to 3.5 seconds, with an average of 1.6 seconds.

Framer, on the other hand, emphasizes code minification, pre-rendering, caching, and image optimization as key strategies for speed optimization. However, the load times and PageSpeed scores for Framer websites can vary widely depending on the level of optimization and the complexity of the website. Framer also places a strong emphasis on improving Core Web Vitals, particularly LCP, FID, and CLS. Despite these efforts, Framer’s website speed optimization score is slightly lower than that of Wix.

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8.2

7.6

🏆 Winner: Wix. Wix scores 8.2 and boasts over 500 apps in its App Market, offering a wide range of functionalities. These apps come with flexible pricing options, including free, paid, freemium, and one-time payment models. Wix’s plugins and integrations enhance its capabilities across multiple areas, such as advanced e-commerce tools, SEO optimization, social media integration, email marketing, website analytics, appointment scheduling, customer support, media galleries, blogging, custom forms and surveys, diverse payment processing options, website localization, security enhancements, and custom widgets. Key integrations include Google Analytics, Mailchimp, social media platforms, Wix Stores, Wix Bookings, Wix SEO Wiz, Wix Blog, Wix Forms, PayPal, Wix Chat, Wix Events, Zapier, Wix Video, Wix Music, and Google Ads.

Framer, with a score of 7.6, also offers a variety of plugins catering to needs like forms, video & animation, social media integration, audio, and utility functions. Integrations include platforms like Vimeo, MP4, Lottie, GIPHY, Instagram, Twitter, Google Maps, Trustpilot, Spotify, SoundCloud, Apple Music, and more. These plugins enhance website functionality, allowing users to drag and drop features, customize them, and connect them to their content. However, Wix’s broader range of plugins and integrations gives it an edge in this comparison.

Wix Applications

8.4

7.2

🏆

Overall Winner: Wix

. Wix offers a comprehensive suite of marketing tools, including SEO tools, email marketing, blogging, social media integration, analytics and reporting, and ads and promotions. Framer also offers a range of marketing tools, but lacks ads and promotions features.

SEO Tools
Email Marketing
Blogging
Social Media Integration	Advanced integration for selling directly on social platforms	Yes
Analytics and Reporting	Detailed analytics for in-depth insights	Yes, only on higher plans
Ads and Promotions	Google Ads integration; sophisticated ad campaign management	No

8.2

5.6

🏆 Winner: Wix

. In the Wix vs Framer comparison, Wix takes the lead with its robust customer support system. Wix offers phone support (callback service during business hours), 24/7 live chat in multiple languages, and a large community forum. This extensive support network ensures that users can find help whenever they need it, making it a reliable choice for those who prioritize customer service.

Framer, on the other hand, primarily provides self-help options through its community forum and knowledge base. Users can also reach out via email for support, but the lack of detailed information about availability and working hours may be a drawback for some. While Framer’s support is adequate for many users, it doesn’t match the comprehensive and readily available assistance that Wix provides.

8.5

8.2

🏆

Winner: Wix

. Wix’s security measures are comprehensive, covering both data privacy and website security. It uses secure servers, encryption, and complies with privacy regulations. It also has strict access controls, regular security audits, and additional features like two-factor authentication. Wix also prioritizes website security with built-in SSL certificates for encryption and authentication, a Web Application Firewall, and infrastructure that handles DDoS protection.

Although it may not offer the same level of specialized ecommerce security features as Wix, Framer also takes security seriously, utilizing Amazon Web Services for hosting its services and ensuring data is encrypted at rest. It also classifies data into categories and manages secrets and encryption keys through AWS Parameter Store and Key Management Service.

Framer emphasizes product security through secure development practices, external security testing, and a bug bounty program. It also employs transport security, network segmentation, and has strict organizational security policies. However, it falls slightly short of Wix’s overall security score.

8.7

7.6

Personalized Design	Wix ADI offers tailored design suggestions based on user inputs
SEO Optimization	AI-guided SEO advice for optimal content placement and structure
Customer Behavior Analysis	Advanced analytics to understand customer preferences
Sales Predictions	AI-powered sales forecasting tools
Inventory Management	AI tools to assist in efficient inventory handling
Content Generation	AI assistance in creating and optimizing site content	AI Translation, Text Rewrite, and Headline Generator for content creation and optimization

🏆 Winner: Wix

. Wix’s AI capabilities, particularly through its Artificial Design Intelligence (ADI)
system, are highly user-friendly and innovative. It excels in offering personalized website design suggestions, content
optimization, and streamlined site setup processes. Wix’s AI also assists in providing SEO recommendations and
layout adjustments based on user behavior.

Wix, with a score of 8.7, utilizes AI mainly to enhance the ecommerce experience. Its AI features focus on
customer behavior analysis, personalized shopping experiences, inventory management, and sales predictions. While
Wix’s AI is powerful, it is more business and data-centric compared to Framer’s design-focused AI.

Framer, scoring 7.6, uses AI to enhance the design and content creation process. Its AI features include AI Translation for localized content, Text Rewrite for enhancing website copy, and Headline Generator for crafting compelling content. However, it lacks AI features for ecommerce, SEO optimization, and customer behavior analysis.

8.2

7.4

🏆 Winner: Wix

. Both Wix and Framer offer robust user management features, but they approach team collaboration differently.

• Wix allows unlimited editors regardless of the plan, but caution is needed with 50+ editors to avoid potential
  backend performance issues. It excels for large, collaborative teams.
• Framer supports team collaboration with different plans allowing a varying number of editors; the Team Basic plan allows up to 5 editors, while the Team Pro plan supports up to 10 editors. These plans come with additional features like live collaboration, comments, file storage, and extended version history.

Wix User Roles and Access Levels:

Framer User Roles and Access Levels:

Additional Features

SSL Certificate
Custom Domain
Free Custom Domain Included
International Domains
Mobile Responsive
Page Speed
Website Builder Mobile App
Convert a Website To An App
Website Analytics
Multilingual Sites
Multiple Users

Wix vs Framer: User Feedback

Wix

1641 reviews

4.2 out of 5 stars

Framer

86 reviews

4.5 out of 5 stars

Wix, though well-regarded, caters to a diverse set of website requirements beyond just ecommerce. This inclusive strategy attracts a broad user audience but might not align as closely with individuals prioritizing advanced ecommerce features. With a G2 rating of 4.2/5 from 1641 reviews, users appreciate its user-friendly interface and range of templates, though some may find it lacking in specialized ecommerce functionalities.

Framer receives high marks for its user-friendly, no-code approach to web and prototype design, offering extensive tutorials, templates, and drag-and-drop functionalities that expedite the design process. Users appreciate its integration with tools like Figma, AI-generated responsive designs, and real-time collaboration features. Despite a steep learning curve for newcomers and limitations in customer support and features without premium access, Framer’s G2 rating of 4.5/5 from 86 reviews highlights its effectiveness as a powerful design tool that enhances creativity and efficiency in web development.

Wix vs Framer: FAQ

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