Wix vs Jimdo: Comprehensive comparison guide for 2024

Final verdict

Wix and Jimdo both offer user-friendly website building platforms, but they cater to different user needs and preferences.

• 
  Wix (Overall Grade: 8.5/10)
  
  excels in providing a highly customizable and versatile website building experience. It offers a wide range of templates, advanced design functionalities, and robust ecommerce features. Wix is ideal for users who prioritize creative freedom, ease of use, and a comprehensive set of tools for building and managing their online presence. When comparing Wix vs Jimdo, Wix stands out for its superior design capabilities, extensive app market, and advanced AI features.
• 
  Jimdo (Overall Grade: 7.2/10)
  
  is designed for simplicity and ease of use, making it a great choice for beginners and those with basic computer skills. It offers a straightforward website building process with a focus on user-friendly tools and templates. Jimdo is suitable for individuals and small businesses looking for a quick and easy way to create a website without the need for advanced customization. In the Wix vs Jimdo comparison, Jimdo is appreciated for its simplicity, but it may fall short for users seeking more advanced features and design flexibility.

Best for ecommerce

Verdict

: Wix is better suited for those seeking a more comprehensive and flexible ecommerce platform, while Jimdo is ideal for users who prioritize simplicity and ease of use.

• 
  Wix
  
  : Wix offers a robust set of ecommerce features, including an intuitive store builder, various payment gateways, and multi-channel sales options. It also provides basic inventory tools, abandoned cart recovery, and basic analytics and SEO tools. However, its templates may require manual adjustments for mobile display, and advanced customization options are somewhat limited without coding knowledge. Overall, Wix scores 8.0 for ecommerce.
• 
  Jimdo
  
  : Jimdo simplifies the process of launching an online store with its drag-and-drop interface, easy product management, and secure payment processing. It also offers mobile-friendly shopping experiences and built-in marketing tools. While it may not have as many advanced features as Wix, Jimdo is perfect for those with basic computer skills or limited time. Jimdo scores 7.0 for ecommerce.

Best for informational & business websites

Verdict

: When it comes to creating informational and business websites, Wix takes the lead with its higher score of 8.3 compared to Jimdo’s 7.4. Wix’s extensive range of customizable templates, user-friendly interface, and robust hosting make it a superior choice for businesses looking to establish a strong online presence.

• 
  Wix
  
  : Wix excels in providing a versatile platform for informational websites. Its wide array of templates and intuitive drag-and-drop editor make it easy for users to create visually appealing sites without any coding knowledge. The platform’s robust hosting and superior customer support further enhance its appeal for business websites. With a score of 8.3, Wix is particularly suitable for users who prioritize design flexibility and ease of use.
• 
  Jimdo
  
  : Jimdo offers a straightforward and user-friendly experience, making it a good option for those with basic computer skills or limited time. While it provides a range of templates and customization options, it falls short in comparison to Wix in terms of design functionalities and overall user experience. With a score of 7.4, Jimdo is a solid choice for small businesses and individuals looking for a simple, no-fuss website builder.

Detailed comparison

🏆

Winner: Wix.

Wix outperforms Jimdo in terms of design functionalities and templates, offering a wider range of highly customizable templates suitable for various website types, not just ecommerce. It also provides more creative design possibilities and a larger library of free templates.

Wix offers creative freedom in design, appealing to a diverse user base. While Wix doesn’t have a premium template marketplace, it has 3-rd party theme shops that allow you to get more sophisticated design choices.

Wix Themes

On the other hand, Jimdo offers a diverse range of templates suitable for various industries and user preferences, with options to preview and select templates easily. The platform allows flexibility in changing templates for existing websites and also provides a “Blank Template” for custom designs, catering to both beginners and advanced users.

Jimdo Themes

🏆 Winner: Wix

. Scoring a solid 9.0, Wix stands out for its exceptional user-friendliness, making it exceptionally easy for beginners to create and manage their websites. Jimdo, with a score of 8.0, offers a robust platform but with a slightly steeper learning curve, especially for those new to website building. If ease of use is a priority, Wix is the clear winner in this category.

Learning Resources

🏆 Winner: Tie

. Both Wix and Jimdo offer solid learning resources, making it easier for users to learn and adapt. Wix provides a large collection of articles, video tutorials, and live chat support, while Jimdo offers user-friendly learning resources and tools that cater to both beginners and those with some experience in website design.

Wix and Jimdo both offer ecommerce capabilities, but they cater to different needs. Wix is a comprehensive platform for individuals and businesses, providing an intuitive store builder, various payment gateways, basic inventory tools, multi-channel sales options, abandoned cart recovery, and basic analytics and SEO tools. On the other hand, Jimdo simplifies the process of launching an online store with an intuitive drag-and-drop interface, easy product management, secure payment processing, mobile-friendly shopping experiences, and built-in marketing tools.

Wix ecommerce features:

• Intuitive store builder
• Wix Payments and various gateways
• Basic inventory tools
• Multi-channel sales options
• Abandoned cart recovery
• Basic analytics and SEO tools

Jimdo ecommerce features:

• Product details and variations
• Inventory tracking
• No transaction fees
• Discount codes and promotions
• Email marketing

Ecommerce themes & templates

Wix provides around 120 free templates for ecommerce. However, these templates are not fully responsive and may need manual adjustments for mobile display. Wix allows for flexible website design but has limited options for in-depth customization using HTML or CSS. For advanced users, Wix Velo offers more detailed customization possibilities.

Jimdo’s ecommerce templates offer a diverse range of pre-designed themes, ensuring a mobile-friendly and smooth shopping experience. The drag-and-drop interface allows for easy customization of colors, fonts, and layouts, while templates focus on showcasing products with dedicated sections for images, descriptions, and clear calls to action.

Product page customization

Wix permits the inclusion of six options per item with a total of 1000 unique variations for products. However, the potential complexity of having customers choose six attributes for a single item is acknowledged, and it is recommended to consider splitting products with extensive options into different listings for a more user-friendly experience. Wix stands out for its ease of customization, allowing users to add features like ribbons, size charts, wishlists, and more. While Wix supports product videos in its themes, incorporating 3D models on Wix requires coding.

Customizing a product page on Jimdo involves using its user-friendly interface to personalize various elements. You can edit text, add images, adjust layouts, and modify design elements like colors and fonts to showcase your products effectively. This customization enhances the visual appeal and functionality of your online store, aiming to improve user experience and boost sales. Jimdo also offers additional features such as SEO tools and mobile responsiveness to ensure your product page performs well across different devices and search engines.

Payment processing

Wix provides versatile payment options, generally around 2.9% + 30¢ per transaction, without additional commission fees. This makes Wix an attractive option for businesses using diverse payment processors. Wix Payments allows Wix users to manage transactions directly on their site, also supporting various payment methods and currencies.

Jimdo facilitates payment processing through various popular gateways like PayPal, Stripe, Mollie, and more, depending on your location and plan. While Jimdo doesn’t impose transaction fees, individual payment gateways may have their own charges, typically ranging from 2% to 3% of the transaction amount plus a fixed fee. Additionally, certain Jimdo plans may offer free transactions per month, providing flexibility for users based on their plan details.

🏆

Winner: Wix

. Wix, with a score of 8.5, offers multiple editors catering to different user needs. Its standard editor is renowned for its drag-and-drop simplicity, allowing for extensive customization without needing to code. Additionally, Wix provides the ADI (Artificial Design Intelligence) editor, which creates a personalized website based on user responses to a few questions, and the Corvid by Wix editor, which allows for advanced web development with JavaScript and Wix APIs.

Jimdo’s editor, scoring 7.8, is designed to accommodate both novice and experienced users through its two main modes: Jimdo Dolphin and Jimdo Creator. Dolphin, an AI-driven tool, is ideal for beginners and creates websites based on user responses to a series of questions, streamlining the web design process. On the other hand, Jimdo Creator provides a more traditional website building experience with greater customization options, including a drag-and-drop editor and HTML widgets, catering to users seeking more control over their site’s design.

Mobile editor/app

🏆

Winner: Wix

. Both Wix and Jimdo offer mobile apps for managing your website, but they cater to different needs and skill levels. Wix’s mobile app stands out with its user-friendly, drag-and-drop interface, making it exceptionally beginner-friendly. It allows users to edit various aspects of their website, including content, design, layout, and blog management, often creating a basic site within minutes.

On the other hand, Jimdo’s mobile app provides a convenient way to edit and update your site on the go, including adding or modifying content, adjusting design elements, and managing your online store. However, it may not be as intuitive or user-friendly as Wix’s mobile app.

In summary, Wix receives a higher rating due to its versatility in general website editing and a more beginner-friendly interface, while Jimdo offers a solid mobile editing experience but may be better suited for users with some experience.

Overall Result

:

Wix wins

. Wix scores 8.1 in product testing options, while Jimdo scores 6.4. Wix offers a free plan with basic features for an unlimited duration and occasionally offers opportunities to test premium features through promotions or limited-time trials. Jimdo, on the other hand, allows users to explore basic features with the free plan, and for more advanced options, users can test them by subscribing to any of the paid plans. Both platforms offer a 14-day money-back guarantee for all paid plans.

Wix offers more advanced features and a higher price score, making it a better value for the price compared to Jimdo.

Winner: Wix

. Wix offers a more robust hosting service with a multi-cloud infrastructure, a higher uptime of 99.95%, and a network of 10 global data centers. Jimdo, on the other hand, offers shared, cloud, and managed hosting with a lower uptime of 99.5%. While Jimdo doesn’t disclose the exact locations of its data centers, it utilizes a distributed network of secure facilities spread across multiple regions.

🏆 Winner: Wix

Both Wix and Jimdo prioritize website performance and page speed, with Wix focusing on media optimization, CDN, and mobile-first strategies, and Jimdo emphasizing content optimization, CDN, image optimization, caching, and mobile responsive design. However, Wix has a slightly higher website speed optimization score.

Wix has significantly focused on enhancing website performance and page speed, integrating tools like the Site Speed dashboard with Google PageSpeed Insights to provide a holistic view of website performance metrics. Emphasizing media optimization, code simplification, content distribution networks, lazy load techniques, and mobile-first designs, Wix’s infrastructure includes globally distributed CDNs, improving content delivery. Wix saw a 25% increase in sites with good CWV scores over a year. Real-world performance analysis of Wix websites showed a wide range of page speed scores from 34/100 to 98/100, averaging 81.9/100, with the Largest Contentful Paint an important metric for website loading, ranged from 0.8 seconds to 3.5 seconds, with an average of 1.6 seconds.

Jimdo, like Wix, places a strong emphasis on website performance and page speed. Jimdo’s approach to enhancing site speed includes content optimization, image optimization, caching, and mobile responsive design. This approach leverages Jimdo’s fast servers and CDN network to boost load speed. Analysis of Jimdo sites showed a range of page speed scores influenced by plugins and images, and load times varying widely depending on optimization. Jimdo focuses on optimizing LCP, enhancing FID, and improving CLS for Core Web Vitals improvement. Continuous maintenance and optimization are essential for keeping Jimdo websites fast.

🏆 Winner: Wix.

Wix scores 8.2, offering over 500 apps in its App Market, covering a wide range of functionalities. These apps come with various pricing options, including free, paid, freemium, and one-time payment models. Wix’s plugins and integrations extend its functionality across various domains, including advanced ecommerce tools, SEO optimization, social media integration, email marketing, website analytics, appointment scheduling, customer support, enhanced media galleries, blogging features, custom forms and surveys, diverse payment processing options, website localization, improved security measures, and the addition of custom widgets. Wix’s top integrations include Google Analytics, Mailchimp, social media platforms, Wix Stores, Wix Bookings, Wix SEO Wiz, Wix Blog, Wix Forms, PayPal, Wix Chat, Wix Events, Zapier, Wix Video, Wix Music, and Google Ads.

Jimdo, scoring 7.4, offers a range of plugins and extensions, with POWr and Elfsight being major providers. These plugins offer diverse enhancements for websites, including social media integration, ecommerce features, form builders, SEO tools, visual enhancements, marketing elements, customer reviews, event management, location tools, and various other functionalities. However, Jimdo does not have a dedicated marketplace for integrations and plugins similar to some other website builders.

Wix Applications

🏆

Overall Winner: Wix

. Wix stands out for its advanced marketing tools, especially in social media integration and ad campaign management. Jimdo is strong in SEO and email marketing, ideal for content-driven strategies.

🏆 Winner: Wix

. In the Wix vs Jimdo comparison, Wix takes the lead with a customer support score of 8.2. Wix offers a comprehensive support system that includes phone support (callback service during business hours), 24/7 live chat in multiple languages, and a large community forum. This extensive support network ensures that users can find help whenever they need it, making it a reliable choice for those who prioritize customer service.

Jimdo, on the other hand, has a customer support score of 6.8. While Jimdo provides various support channels such as email, a call center, a knowledge base, and social media support, it lacks live chat support, which can be a significant drawback for users needing immediate assistance. Additionally, Jimdo does not offer an enterprise plan, limiting its appeal to larger businesses looking for dedicated support and advanced features.

🏆

Winner: Wix

. Wix edges out Jimdo with a slightly higher security score. Wix prioritizes website and data security through secure servers, encryption, and compliance with privacy regulations. It also offers strict access controls, regular security audits, and additional features like two-factor authentication. Wix communicates transparently through clear privacy policies, practices data minimization, and empowers user control over their data.

Jimdo also prioritizes data protection and GDPR compliance. They use AI for personalization without data training, employ IT security measures, and anonymize web analytics data. They integrate third-party tools securely, handle customer support data, and offer GDPR compliance tools, including legal text generation for EU websites. These efforts underscore their commitment to data privacy and compliance. However, their security score is slightly lower than Wix’s, making Wix the winner in this category.

🏆 Winner: Wix

. Wix’s AI capabilities, particularly through its Artificial Design Intelligence (ADI)
system, are highly user-friendly and innovative. It excels in offering personalized website design suggestions, content
optimization, and streamlined site setup processes. Wix’s AI also assists in providing SEO recommendations and
layout adjustments based on user behavior.

Jimdo, with a score of 6.0, utilizes AI mainly to enhance the website creation process. Its AI features focus on
guiding users through the creation process with pre-filled content and images. While Jimdo’s AI is helpful, it is more basic compared to Wix’s advanced AI.

🏆 Winner: Wix

. Wix and Jimdo offer different levels of user management capabilities.

• Wix allows unlimited editors regardless of the plan, but caution is needed with 50+ editors to avoid potential
  backend performance issues. It excels for large, collaborative teams.
• Jimdo’s Free, Start, and Basic Shop Plans allow website management by a single owner. The Grow Shop Plan permits two editors, including the account owner and one collaborator. The Business Plan extends collaboration to five editors, consisting of the account owner and four collaborators. The Unlimited Plan provides unlimited editors, fostering a collaborative team environment. The VIP Plan, designed for online stores, does not specify a limit on editors for websites.

Wix User Roles and Access Levels:

Additional Features

User Feedback

Wix, though well-regarded, caters to a diverse set of website requirements beyond just ecommerce. This inclusive strategy attracts a broad user audience but might not align as closely with individuals prioritizing advanced ecommerce features. With a G2 rating of 4.2/5 from 1641 reviews, users appreciate its user-friendly interface and range of customization options, though some may find it less specialized for ecommerce needs.

Jimdo, a website builder platform, receives mixed reviews from users. Positive feedback highlights its ease of use, no-code editor, and quick website development for basic sites. However, criticisms include outdated design, limited templates, and concerns about pricing transparency. With a G2 rating of 3.9/5 from 18 reviews, Jimdo may suit beginners but could be less ideal for those seeking advanced features or modern designs.

FAQ