The Hitchhiker’s Guide to Getting More Leads for Your Agency
In marketing, we love coming up with terms that are often confusing for business owners. We tell them to identify their target audience, generate leads, decrease the bounce rate, and instead, increase the conversion rates. All of these essentially mean one thing, boosting your sales, but they are different parts of that process. Allow me to shed light on one of the most important steps in selling a product/service, lead generation. In this article, we will go over what leads are, what they do, and of course, how to get them. What are leads? The question should be what’s the difference between leads and the target audience. The difference, my friend, is that a lead is someone who has already gotten into some kind of interaction with your brand. It’s a person who has shown interest in your product/service by taking an action like subscribing to your newsletter. The great…
