How to Build a WordPress Sales Funnel
If only I had counted how many hours we’ve spent cooped up in the conference room trying to create the perfect sales funnel. Don’t get me wrong, brainstorming and developing an efficient sales funnel is another level of satisfaction but looking back, had I known some basic principles, my life would’ve been so much easier. Jokes aside, in this article, I want to share with you some key principles that will help you build a kickass WordPress sales funnel. But before we move forward, per usual, let’s get our definitions straight. I personally love RingDNA’s definitions: The sales funnel (also known as a revenue funnel or sales process) refers to the buying process that companies lead customers through when purchasing products. The definition also refers to the process through which a company finds, qualifies, and sells its products to buyers. The WordPress sales funnel has stages and just like with…
5 Golden Rules for the Perfect Client Proposal (+Templates)
Given that you’ve stumbled upon this article, I’ll go out on a limb and say that you need to write a client proposal and all you’ve done so far is create the doc and stare at it for a couple of minutes. I get it, I’ve been there before. Writing a client proposal is difficult, and writing the perfect client proposal is a real challenge. But don’t worry, you’ve actually found a goldmine. My experience with client proposals is mainly with marketing proposals, but the principles that I’ll be sharing with you apply to other kinds of proposals too, be it design or development. What does a client proposal entail? Generally speaking, a client proposal is a piece of document that outlines everything that you propose to do for the client. It’s not a one-page document with bullet points saying “I’ll do A, B, and C.” Client proposals are more…
The Hitchhiker’s Guide to Getting More Leads for Your Agency
In marketing, we love coming up with terms that are often confusing for business owners. We tell them to identify their target audience, generate leads, decrease the bounce rate, and instead, increase the conversion rates. All of these essentially mean one thing, boosting your sales, but they are different parts of that process. Allow me to shed light on one of the most important steps in selling a product/service, lead generation. In this article, we will go over what leads are, what they do, and of course, how to get them. What are leads? The question should be what’s the difference between leads and the target audience. The difference, my friend, is that a lead is someone who has already gotten into some kind of interaction with your brand. It’s a person who has shown interest in your product/service by taking an action like subscribing to your newsletter. The great…
How to Set and Manage Client Expectations: 7 Essential Tips
“It is a truth universally acknowledged, that a single business in possession of goods, must be in want of a customer.” I hope Jane Austin will forgive me for using one of the most famous sentences in world literature to make a point. Any business, be it B2C or B2B, will succeed only through a customer-centered approach. This universally acknowledged truth is easier said than done. Acquiring clients is difficult, working with them — especially with the new ones — is even more difficult. Each customer is different, so creating a company culture that addresses all these needs and wants is a real challenge. The key is to set and manage feasible expectations. You need to find the balance between safe and impressive, take into account the team’s capacity, avoid over-promising and under-delivering. I promise I’m not just going to state the obvious and rub salt into the wound, I…