Cianna Gamache
Cianna is a writer and content strategist with over 6 years of experience creating research-driven content for B2B and SaaS brands. She specializes in long-form blog posts, thought leadership, and strategic content that turns complex technical topics into clear, credible narratives. With a background that blends storytelling, strategy, and hands-on technical curiosity, she helps companies build authority, connect with decision-makers, and drive meaningful growth through well-structured, human-centered content.
Why Agency Margins Are Shifting: What Comes Next
Margins across agencies are eroding as outdated manual workflows and fully custom builds drain time, talent, and capital. For years, agencies could justify premium pricing through custom builds and highly manual workflows. That model worked when complexity itself carried value. Today, clients expect speed, performance, and clear business outcomes as a baseline. Agencies are competing on how efficiently they can…