There’s no shortage of best landing page examples online. But most of them leave you wondering: why does this work, and how can I make something similar? This guide is different.
We’re not just showing off pretty pages. We’re breaking down what actually makes them convert – landing page design, headline, layout, CTA, or something subtler like how they build trust. For every example, you’ll get a practical takeaway you can borrow or test on your own site.
This list is for you if you are trying to validate an idea, collect early signups, improve conversion rates on campaigns or launches, find layout ideas you can build fast, or if you just need something simple that works.
You’ll find examples grouped by use case – SaaS, ecommerce, personal, and more. Each one comes with a breakdown of what works and how to apply it. And if you want to build a page like this in minutes, in the end you’ll see an AI tool that can help you with that. Let’s get into it.
5 SaaS landing page examples
These landing page examples are focused on clarity, trust, and getting users to try the product. It can be done through a demo, free trial, or instant signup. The best ones focus less on explaining features and more on showing value fast.
1. Calendly
What works:
- Clean, above-the-fold headline: “Calendly makes scheduling simple.” It’s outcome-focused and clear.
- Immediate value preview with a live product demo gif (no need to scroll).
- One primary CTA: “Sign up for free,” no secondary distractions.
- Subtle social proof: “Trusted by 100,000 world organizations,” logos of Lyft, Dropbox, etc.
What you can test:
From Calendly’s landing page design, take the idea of leading with a clear problem-solving headline, something your users instantly relate to. Show what your product does right away, even a simple screenshot helps. And make sure your CTA doesn’t hide. Keep it high up, bold, and easy to spot.
2. Loom
What works:
- Bold, minimal hero: “One video is worth a thousand words.”
- Strong animations as you scroll to show the tool in action.
- Simple signup/download flow: Two one-click for each in the header.
What you can test:
With Loom, you’ll see how powerful a short benefit-driven headline can be, especially when paired with a product demo video that shows the value instead of explaining it. Add in a simple signup option (including continuing with Google), and you’ve removed one more obstacle between interest and action.
3. Notion
What works:
- Logical flow from trust building to “Get started” section without overwhelming CTA buttons.
- Modular design shows different use cases (notes, wikis, projects) without overwhelming.
- Social proof carousel: logos + real user quotes.
- Strong trust-building near the top: “Used by teams at OpenAI, Figma, and more.”
What you can test:
Notion is one of the best landing page examples for trust-building. It does a great job addressing different users’ needs with bold section headings and demos, using the names of famous clients that use those. This way, you can easily see what matters to you. Copy this method if the offer also consists of mini-products or if you want to highlight specific features your customers value.
You can build a modular, multi-audience layout like Notion’s using 10Web AI Website Builder, complete with customizable sections for different user types.
4. Superhuman
What works:
- Highly specific value prop: “Save 4 hours per person every single week.”
- Developing the feeling of relatability with “we all spend hours on email…,” then offering solutions.
- Premium brand feel: strong visuals, testimonials from VCs and founders.
- FOMO built-in: “The Most Productive Email App Ever Made Company Blog.”
What you can test:
Superhuman has a quick qualifier form that makes the signup feel exclusive and helps tailor the experience. The premium landing page design sets the right expectation if your product comes with a higher price tag.
5. ClickUp
What works:
- Bold claim right up top: “The everything app, for work.”
- Huge emphasis on features and integrations: Airtable, Trello, Google Docs – all shown in logos.
- Pop-up AI assistant to help you with any questions.
- Video testimonials build more trust, since you see faces, not only names.
What you can test:
With ClickUp, you see CTAs everywhere. But compared to unsuccessful landing page examples, they are relevant to the section they cover and lead to the same place: a pop-up to fill in your email. So, the journey for them to get client information is short, which is important.
4 B2B & service-based business examples
These landing pages are designed to convert skeptical decision-makers. That means leading with proof, using clean design, and keeping friction low. Whether you’re selling software, consulting, or done-for-you services, these examples show how to earn attention and trust fast.
6. Dropbox Business
What works:
- CTA hierarchy: “Buy now” is primary, “Try free” is secondary – good for different intent levels.
- Different pricing and plans on the landing page.
- Integrated trust signals: enterprise logos, compliance badges, and security callouts.
What you can test:
Dropbox Business smartly uses its CTAs for different user intents – some are ready to try, others just want to explore plans, and some might even look for partners. Right up top, they build trust with security badges and compliance visuals, which is key when you’re selling to teams that care about data safety.
7. Toptal
What works:
- Soft CTA headline: “Hire the Top 3% of Freelance Talent.”
- Scroll = simple, linear explanation of how the process works and what they offer.
- CTA is upfront and not overly repeated: “Hire Top Talent.”
- A heavy focus on trust sections with videos.
What you can test:
Toptal lays out their hiring process step by step, so it feels easy to follow, not like a complicated service to figure out. And with CTAs repeated throughout the page, there’s always a next step in sight, no matter where you are in the scroll.
8. Grammarly Business
What works:
- Headline leads with value: “Clear, consistent communication for your whole team.”
- Bullet-style copy in the hero = skimmable and benefit-first.
- Smart demo offers CTA: “Get a demo for your team” — matches B2B behavior.
- Use-case blocks for HR, Sales, and Support with tailored benefits.
What you can test:
Grammarly Business speaks to different teams – like sales, support, or HR – by tailoring benefits for each, so everyone sees why it matters to them. The copy sticks to sharp bullet points instead of long paragraphs, making it easy for busy teams to scan and act.
9. Design Joy
What works:
- Unique model explained in plain language.
- Scarcity-driven value proposition: “Pause or cancel anytime.”
- Detailed FAQ that’s not hiding.
What you can test:
Design Joy skips the usual pitch and gets straight to clarity – what they offer and how it works. The page keeps emphasizing how the service works differently (and better), which makes the value easy to understand at a glance.
3 ecommerce landing page examples
Lead generation landing page examples in ecommerce usually follow a few key patterns: good product imagery, a focused message, and subtle but powerful urgency triggers. These landing page examples show how ecommerce sites use these patterns/strategies effectively.
10. Allbirds
What works:
- The hero image is clean and zoomed-in: The product is the star.
- Minimal copy that sounds like a soft CTA.
- Color choices are a mix of softness and trust (neutrals and whites)
- Social/environmental trust signals baked in.
What you can test:
Allbirds uses a simple but effective formula: eye-catching product images, clear categories, and a strong headline combine to pull you in. The visitor journey is also simplified: hovering over each piece will lead you to the product page, where there’s only one step before buying.
11. Beardbrand
What works:
- Personality-driven copy: “Keep on Growing.”
- A scrolling news ticker line with a phone number to get a free consultation.
- Strong community vibe with visuals of bearded customers.
- High–quality product photography.
What you can test:
Beardbrand uses a few methods to get potential customer data, even if they’re not ready to buy yet: you can text them and get a free consultation or sign up your email to receive personalized information. This is a good practice to note, but only for similar ecommerce cases. Otherwise, the visitor might get lost in options.
Love the product-first simplicity here? 10Web AI Ecommerce Website Builder can help you build a similar ecommerce layout that’s fully mobile-optimized and fast.
12. Glossier
What works:
- Mobile-first layout: thumb-friendly CTAs, short copy, snackable visuals.
- Ultra-clear product display with price, reviews, and “Add to bag” (not cart!) all visible without scrolling.
- Repetitive CTA placement with soft pink design to guide the scroll.
What you can test:
When compared to other landing page examples, Glossier leans into more natural setting photography. Although they have studio photos of the products, it has a specific aesthetic that makes it look like a casual user generated content (UGC). This authentically helps to connect with the website visitor. The whole page is built for mobile-first browsing, which is important because at least 56% of all online sales are done via phones.
3 Personal brand landing pages
When you are the product, your landing page needs to build trust fast. These examples show how to present yourself clearly, frame your offer as a solution, and guide visitors toward taking action — without sounding generic.
13. Justin Welsh
What works:
- Strong hook: “Turn your knowledge into income.”
- Multipurpose page: newsletter, digital products, and services are all accessible — but still clean.
- Framed as a trusted guide, not just a marketer.
What you can test:
Justin Welsh turns his content into proof – tweets, newsletter snippets, and testimonials all reinforce his credibility without needing big claims. Even with multiple offers, his page stays focused and easy to navigate, thanks to simple sections that guide you toward the right next step.
If you’re a solo creator, 10Web makes it easy to build a landing page that shows your content, services, and products all in one clean flow.
14. Ali Abdaal
What works:
- Clear promise communication with blocks on “How Can I Help You?”
- Newsletter subscription box positioning.
- Long-form but easy to read – breaks copy into bold headers and quote blocks.
What you can test:
Here’s an example of a landing page design done with personality. Ali Abdaal’s course page flows like a great sales conversation: it starts with a clear problem, follows with a bold promise, backs it up with proof, and ends with a strong CTA. He suggests different (including free) materials for visitors of various intent to grab their attention and make them stay longer (or lead to his other platforms).
15. Jhey Tompkins
What works:
- Playful visuals and layout intro that shows personality and skill.
- Blog-like structure helps to connect with him on a personal level.
- Social links help drive traffic to needed channels.
What you can test:
Jhey Tompkins’s landing page, although not active, is one of the best landing page examples, so we can’t skip it. It looks like an X (Twitter) profile, but it’s more like a fun and short presentation of himself. It’s playful, visual, and instantly sets him apart in the world of creative devs. You too, can try to show your uniqueness not only in words, but design.
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3 Online course & education landing page examples
Great education landing pages tap into personal growth, offer clear outcomes, and reduce hesitation with social proof and previews. Whether you’re selling a course, coaching, or a membership, these examples show how to convert curiosity into signups.
16. Teachable
What works:
- Good quality relatable video in the hero section.
- Soft CTA-like headline: “Create.Manage.Sell.”
- Social proof from real users: quotes, data, testimonials.
What you can test:
Teachable’s headline taps into something deeper than just selling a course, it speaks to the why behind sharing your knowledge. And by spotlighting success stories from real creators, it shows what’s possible for people just like your audience.
17. Synthesis
What works
- The headline leads with a future-focused promise: “The world’s first superhuman AI math tutor.”
- Direct pricing on the landing page, after creating trust and building momentum.
- Focused and calming design.
What you can test:
Synthesis makes a strong emotional appeal to parents by focusing on the future, not just academic performance. It also targets kids, showing demos of how fun it is for them. So, two main audience needs are covered by simply showing the right emotions.
18. Ship 30 for 30
What works:
- Visual copy hierarchy, pulling your attention to the right messaging, like “Stop overthinking.”
- FOMO-packed information, mentioning 10,000+ writers who already passed the course.
- Landing page design with a scrollable tweet wall with real student outcomes and community vibe.
What you can test:
If there was only one thing to highlight for Ship 30 for 30 as one of the greats among landing page examples, it’d be the informed relatability. They know the pains of their audience so well, that by just creating a community vibe and talking to them through a simple text, they grab attention.
Want to create a cohort-style signup page with urgency? 10Web AI Website Builder gives you the layout, copy, and signup tools to launch fast.
Common landing page mistakes to avoid
Even the best-looking landing page examples can fail to convert if they miss the basics. Here are a few mistakes we see all the time in landing page design, and how to fix them:
- Burying the CTA: If users have to scroll or guess what to do next, you’re losing conversions. Keep your main CTA above the fold – clear, visible, and repeated as needed.
- Vague headlines: Headlines like “Welcome to Our Site” or “We Help You Grow” say nothing. Be specific. Show value right away. “Automate payroll for remote teams” is 10x better.
- Too many choices: Multiple CTAs, links, or conflicting messages confuse people. Stick to one primary action per page (sign up, buy, book a call).
- No social proof: If you don’t show that others trust you, new visitors won’t either. Add testimonials, customer logos, or even short reviews near the CTA, if possible.
- No mobile optimization: A beautiful desktop page means nothing if it’s broken on mobile. Test every landing page on mobile. Use thumb-friendly buttons and short copy.
- Slow loading times: Even a 2-second delay kills conversions. Compress images, use lightweight layouts, and avoid unnecessary animations.
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Landing page copy & UX tips
Good landing page examples guide people to act. Here are fast, proven tips to improve your copy and user experience. Let’s start with some copywriting tips that can help with conversion:
- Lead with the benefit, not the feature: Instead of “AI-powered website builder,” try using “Build a complete website in 60 seconds with AI.”
- Use CTA copy that’s specific and action-oriented: Don’t use “Submit” or “Click here” in CTA. Opt for “Start my free trial” or “Generate my landing page.”
- Write for your real audience, not yourself: Use their words. Scan Reddit threads, reviews, or customer emails for copy ideas.
- Test clarity over cleverness: If your headline needs explaining, it’s not doing its job.
Let’s now see some UX patterns that work well for landing page design:
- Keep forms short: Only ask for what’s essential – fewer fields = more conversions.
- Always have your primary CTA above the fold: As a bonus, make it sticky on scroll, especially for mobile users.
- Use visual hierarchy: Visually, headlines should be big, body copy should be small, and CTA buttons should be easy to tap.
- Guide the scroll: Break your page into short, skimmable sections with clear headings.
- Add contrast and whitespace: Make sure key sections (like pricing, testimonials, CTA) stand out, not blend in.
And here are some final (but important) tips before you start building the landing page:
- Start your headline with a verb (“Discover,” “Build,” “Join,” “Launch”).
- Highlight transformation: “Go from idea to revenue in 30 days.”
- Show proof: use numbers, quotes, or “X people already signed up.”
- Always test on mobile. It’s where most landing page traffic lives.
Build landing pages faster
You know the elements of your future successful landing page examples, but doing that manually? It takes time and tools. And unless you’ve got a designer, copywriter, and developer on speed dial, it can slow you down. Even if you are the developer or the designer, the process is not fast, and can cost you days, even weeks. You need the right all-in-one tool to help you.
10Web’s AI Website Builder is the tool that’ll help you go from idea to high-converting landing page in minutes. You just tell the AI what your business or product is about, and it will generate a complete landing page: structured layout, relevant copy, clear CTAs, industry-appropriate sections, amazing landing page design and more.
Here’s what else you get with 10Web:
- AI-powered website builder that creates your layout and content for you
- Built-in hosting, domain setup, and maintenance (no extra tools needed)
- Mobile-ready and speed-optimized design
- WordPress-based, so it’s flexible and fully customizable
- Easy booking system, client account support, and a simple dashboard for managing signups and payments
- AI Co-Pilot to make live updates – you just type what you want, and it changes the site for you
To get started, follow these steps in 10Web’s AI Website Builder:
- Enter a brief description of your business/product: Summarize your services or product information in a few words and click “Generate Your Website.”
- Review AI-generated structure: Click “Next” to check out the suggested layout.
- Customize design: Choose colors, fonts, and styles that fit your brand.
- Generate your website: Click “Generate” to see your customized site come to life.
And voilà, your landing page is ready.
Use AI Co-Pilot to make changes and updates. Describe what you want in a chat, and the AI will make the changes for you.
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Start small, launch fast, and learn as you go
Good landing pages come from clear goals, real user insights, and a willingness to test and improve over time. You don’t need to copy everything from the examples in this guide, just start with one thing:
- A headline that speaks to your audience
- A layout that guides action
- A CTA that’s hard to miss
But most importantly, launch something. You can always change, test, and optimize later, but a live page beats a perfect draft every time.
And if you want to skip the setup headaches and get straight to publishing, 10Web’s AI Website Builder gives you everything you need in one place: your landing page design, layout, copy, hosting, and even AI-assisted edits. Build a page that works without wasting days figuring out how!
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FAQ
What is the difference between a website and a landing page? How do I create a landing page? What makes a good landing page in 2025? How long should a landing page be? What should I include on my landing page? What’s the best CTA for a landing page? Do I need a separate landing page for every offer? How can I improve my landing page conversion rate? How can 10Web help me build a high-converting landing page?
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