Wix vs Webflow: Comprehensive comparison guide for 2024

Final verdict


Wix and Webflow cater to different audiences with their unique strengths, making the choice between them dependent on the user’s specific needs.


  • Wix (Overall Grade: 8.5/10)

    excels in user-friendliness, offering an intuitive drag-and-drop interface and a wide range of templates that cater to various website types. It stands out for its comprehensive set of features, including robust ecommerce tools, extensive plugins and integrations, and innovative AI capabilities. Wix is particularly suited for users seeking ease of use without sacrificing functionality, making it ideal for small to medium-sized businesses and individuals looking to establish an online presence quickly and efficiently.

  • Webflow (Overall Grade: 7.9/10)

    is designed for a more professional audience, offering powerful design tools and flexible CMS capabilities that cater to designers and developers looking for granular control over their website’s design and functionality. With its superior hosting quality and advanced website editors, Webflow is the go-to choice for users requiring custom, responsive websites with a focus on design and performance. It’s particularly well-suited for users with some technical background or those willing to invest time in learning the platform.

Best for ecommerce

8.0
8.5


Verdict

: While both platforms offer strong ecommerce capabilities, Webflow edges out with a slightly higher score and more advanced customization options, making it the better choice for ecommerce-focused users who need detailed control over their site’s design and functionality.


  • Wix

    : With a score of 8.0, Wix is highly user-friendly and offers a wide range of templates and basic ecommerce features suitable for small to medium-sized businesses. Its intuitive store builder and various payment gateways make it a solid choice for those starting out or with simpler needs.

  • Webflow

    : Scoring 8.5, Webflow stands out for users seeking more sophisticated design capabilities and customization options without requiring extensive coding knowledge. Its powerful design tools, flexible CMS, and superior product page customization options cater well to professionals and businesses aiming for a high level of detail and functionality in their online store.

Best for informational & business websites

8.3
8.6


Verdict

: Webflow slightly edges out Wix for informational and business websites, offering a more tailored experience for professional design and customization.


  • Wix

    : With a score of 8.3, Wix is highly user-friendly and offers a wide range of templates and design options, making it a great choice for businesses looking to create visually appealing informational websites without needing extensive coding knowledge.

  • Webflow

    : Scoring 8.6, Webflow caters more to professional designers and those who seek a higher level of customization and control over their website’s design and functionality, making it slightly more suited for complex informational and business websites.

Detailed comparison

Design functionalities & templates

Design FunctionalitiesRepresents how well each platform allows for creative design and customization of websites.Score Components:

  • Template Variety (30%): Range and quality of design templates.
  • Customization (30%): Flexibility and options for design alterations.
  • User Interface (20%): Ease and intuitiveness of the design process.
  • Responsiveness (10%): Adaptability to different devices and screen sizes.
  • Innovation (10%): Unique design features and tools.
8.6
8.6


Winner: Tie.

Both Wix and Webflow offer robust design functionalities and a wide array of templates, making them both excellent choices for users who prioritize design flexibility and customization.

Wix stands out with its wide range of highly customizable templates suitable for various website types, not just ecommerce. It offers creative freedom in design, appealing to a diverse user base. While Wix doesn’t have a premium template marketplace, it has 3-rd party theme shops that allow you to get more sophisticated design choices.


Wix Themes

Wix templates
Wix template example

On the other hand, Webflow delivers a robust design experience with a diverse range of template and customization options. Boasting over 1000 pre-built templates covering various industries and website types, including free and premium options, Webflow ensures a constantly evolving library for users. Templates are categorized for easy browsing, considering industry, website type, style, and features.


Webflow Themes

Webflow templates
Webflow template example

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Ease of use

Ease of useReflects the platform’s overall user-friendliness.Score
Components:

  • Learning curve (40%): Quickness and ease of getting started.
  • Interface design (30%): Simplicity and intuitiveness of layout.
  • User guidance (20%): Quality of tutorials and support.
  • Flexibility (10%): Adaptability to various user skills.
9.0
7.5


🏆 Winner: Wix

. With a score of 9.0, Wix is known for its exceptional user-friendliness, featuring an intuitive drag-and-drop interface and an Artificial Design Intelligence (ADI) tool for effortless website creation. Webflow, scoring 7.5, offers a visually intuitive interface but has a steeper learning curve, making it more suitable for experienced designers and developers.


Learning Resources


🏆 Winner: Tie

. Both Wix and Webflow offer extensive learning resources. Wix provides a large collection of articles, video tutorials, and live chat support, while Webflow offers a comprehensive set of learning resources, including Webflow University and a YouTube Channel with diverse courses and tutorials.

For ecommerce

EcommerceMeasures the platform’s effectiveness in supporting online business activities.Score Components:

  • Ecommerce themes and templates (20%): Variety and design of templates.
  • Product management (25%): Ease of managing and organizing products.
  • Payment options (25%): Variety and convenience of payment methods.
  • Ecommerce features (20%): Features for managing an ecommerce store.
  • Integration (10%): Compatibility with external e-commerce tools and services.
8.0
8.5

When it comes to ecommerce, both Wix and Webflow offer robust features. However, Webflow scores slightly higher with a score of 8.5 compared to Wix’s 8.0.

Wix Logo
Webflow Logo

Ecommerce themes and templates

7.5

7.5

Product page customization

7.3

8.3

Payment processing and commissions

8.7

7.8

POS capabilities

6.0

6.5

Payment gateways

8.2

8.0

Product numbers

8.0

7.0

Additional ecommerce features

7.8

7.9

Wix ecommerce features:

  • Intuitive store builder
  • Wix Payments and various gateways
  • Basic inventory tools
  • Multi-channel sales options
  • Abandoned cart recovery
  • Basic analytics and SEO tools

Wix add a product

Webflow ecommerce features:

  • Checkout and Payment Processing with Stripe, PayPal, etc.
  • Marketing and Promotions
  • Tax and Shipping calculations

Webflow add a product

Ecommerce themes & templates

Wix provides around 120 free templates for ecommerce. However, these templates are not fully responsive and may need manual adjustments for mobile display. Wix allows for flexible website design but has limited options for in-depth customization using HTML or CSS. For advanced users, Wix Velo offers more detailed customization possibilities.

On the other hand, Webflow offers a diverse range of ecommerce themes and templates designed to cater to various types of online stores, from fashion and technology to artisan crafts and children’s products. Each template comes equipped with built-in ecommerce functionality, allowing you to easily add products and manage your store without the need for coding.

Product page customization

Wix permits the inclusion of six options per item with a total of 1000 unique variations for products. However, the potential complexity of having customers choose six attributes for a single item is acknowledged, and it is recommended to consider splitting products with extensive options into different listings for a more user-friendly experience. Wix stands out for its ease of customization, allowing users to add features like ribbons, size charts, wishlists, and more. While Wix supports product videos in its themes, incorporating 3D models on Wix requires coding.

Webflow offers extensive customization options for eCommerce product pages, allowing users to design and personalize their pages without coding. It provides tutorials for creating product pages from scratch, offers responsive templates for various devices, and allows users to add custom code and dynamic content using Webflow’s CMS for maximum customization flexibility.

Payment processing

Wix provides versatile payment options, generally around 2.9% + 30¢ per transaction, without additional commission fees. This makes Wix an attractive option for businesses using diverse payment processors. Wix Payments allows Wix users to manage transactions directly on their site, also supporting various payment methods and currencies.

Webflow provides a flexible and secure platform for payment processing and ecommerce through integrations with leading payment gateways like Stripe and PayPal. This allows users to accept a wide range of payments, including credit card transactions directly from their websites. Given the versatility of Stripe and PayPal, businesses can manage online sales efficiently, and these integrations likely support various transaction types, potentially including POS transactions for physical sales environments.

Website Editors

Website EditorsEvaluates the platforms’ website building and editing capabilities.Score Components:

  • Customization tools (40%): Range and power of editing features.
  • Editor usability (30%): User experience within the editor.
  • Design flexibility (20%): Freedom in layout and design changes.
  • Update and maintenance ease (10%): Simplicity of updating and maintaining the site.
8.5
9.0

🏆

Winner: Webflow

. Webflow, with a score of 9.0, is a cloud-based platform that combines web design, CMS, and hosting, enabling users to visually design responsive websites without writing code. It offers a drag-and-drop interface, integrated SEO tools, ecommerce functionalities, and the ability to add animations and interactions, making web development accessible for designers and powerful for developers. Webflow streamlines the process of web creation, from design to launch, offering both high customization and ease of use.

Webflow editor

Wix, scoring 8.5, offers multiple editors catering to different user needs. Its standard editor is renowned for its drag-and-drop simplicity, allowing for extensive customization without needing to code. Additionally, Wix provides the ADI (Artificial Design Intelligence) editor, which creates a personalized website based on user responses to a few questions, and the Corvid by Wix editor, which allows for advanced web development with JavaScript and Wix APIs.

Wix editor

Mobile editor/app

9.2
7.0

🏆

Winner: Wix

. Wix offers a user-friendly, drag-and-drop interface in its mobile app, excelling in general website editing. The app is particularly beginner-friendly, making it easy for users with no prior website building experience. Wix receives a higher rating for its versatility in general website editing and a more beginner-friendly interface.

On the other hand, Webflow does not have an official mobile editor app. There is a third-party app called EditFlow, created by a community member for Webflow users. However, this app is only available for iOS, limiting its accessibility for Android users.

Therefore, Wix is the clear winner in this category due to its official, user-friendly mobile app that caters to a wider range of users and devices.

Product testing options

Product Testing OptionsAssesses the options for trying out platform features before commitment.Score Components:

  • Trial quality (40%): Extent and usefulness of the trial or free version.
  • Feature accessibility (30%): How many features are available to test.
  • Trial duration (20%): Length of the trial period.
  • Ease of transition (10%): Smoothness of moving from trial to paid plans.
8.1
6.3


Overall Result

:

Wix wins

. Wix scores 8.1 in product testing options, while Webflow scores 6.3. Wix offers a free plan with basic features for an unlimited duration and occasionally offers opportunities to test premium features through promotions or limited-time trials. It also provides a 14-day money-back guarantee. On the other hand, Webflow offers a free plan with basic features but does not offer a trial version or a money-back guarantee.

Wix Logo
Webflow Logo

Free Plan

Yes (Basic features, indefinitely)
Yes

Trial Duration

Unlimited (Free plan)
No

Testing Premium Features
Limited, occasionally through promotions Basic features with free plan

Money Back Guarantee

14-day money-back guarantee
No

Price

PriceLooks at the cost-effectiveness and value for money of each platform.Score Components:

  • Plan value (40%): What each pricing tier offers.
  • Transparency and clarity (30%): Clearness of pricing structures.
  • Flexibility of plans (20%): Range of options to suit different budgets.
  • Hidden costs (10%): Additional expenses not included in the plan.
8.7
8.0


Wix offers a more affordable range of plans, but Webflow provides a wider variety of options, including a free starter plan and custom pricing for enterprise-level needs.

Wix Logo


Offerings

Webflow Logo


Offerings


Free
No offering at this amount.

Starter (Free):

Limited features for new sites, including 2 static pages and 50 form submissions lifetime.


$10-$20
No offering at this amount.

Basic ($18/month):

Suitable for simple sites with a custom domain, including basic SEO controls and 500 monthly form submissions. And 100 pages.

Value for price:


6.5


$20-$30

Core plan($27/month):

Unlimited physical products, ~2.9% + 30¢ per transaction, Digital products, Free custom domain for a year, Abandoned cart recovery, Gift cards (via app), recurring payments, No staff account limit.

Value for price:


8.5


CMS ($29/month):

For content-driven sites with 2,000 CMS items, 1,000 monthly form submissions, and full API access. And 150 website pages.

Value for price:


7.5


$30-$45

Business ($32/month):

Advanced ecommerce features, Same transaction fees, Free domain for a year, Subscription payments, Automated international sales tax, Label printing, Dropshipping, Product reviews, No staff account limit.

Value for price:


8.7


Standard ($42/month):

For new businesses with up to 500 ecommerce items, includes basic ecommerce features, and 2% transaction fee

Value for price:


8.5


$45-$50
No offering at this amount.

Business ($49/month):

High traffic capacity, advanced features like site search, and up to 10 content editors.

Value for price:


8.0


$80-$90
No offering at this amount.

Plus ($84/month):

Higher volume businesses with 0% transaction fees, up to 5,000 ecommerce items, and advanced features.

Value for price:


9.0


$100+

Business Elite ($159/month):

All ecommerce features, Automated sales tax for up to 500 transactions/month, Custom reports, Loyalty program, Priority support, No staff account limit.

Value for Price:


9.0


Advanced ($235/month):

Scalable solution for large online stores with up to 15,000 ecommerce items and the highest caps and 0% transaction fees.

Value for Price:


9.5

In some cases companies have different prices based on various components like a
location. As a result in rare cases the prices displayed here can differ from the ones you see on their
websites.

Hosting quality

Hosting
quality
Examines the reliability and performance of the hosting solutions.Score Components:

  • Uptime (40%): Consistency and reliability of website availability.
  • Speed (30%): Loading times and performance.
  • Bandwidth and storage (20%): Sufficiency of resources provided.
  • Data centers (10%): Quality and distribution of hosting infrastructure.
8.5
8.9

🏆

Winner: Webflow

Webflow’s managed hosting, with a 99.99% uptime and a guarantee on their Enterprise plan, offers a robust solution for professional designers. Wix, with a 99.95% uptime and 10 global data centers, provides more affordable, general-purpose hosting, suitable for smaller budgets and websites. Webflow’s superior uptime and hosting management give it the edge in this category.

Wix Logo
Webflow Logo

Do they offer hosting?

Yes, included in all paid plans

Yes, included in all paid plans

Data Centers:

10 globally: USA (Ashburn, Virginia; Los Angeles, California; Miami, Florida), Germany (Frankfurt), Israel (Tel Aviv), India (Mumbai), Brazil (São Paulo), Singapore, South Korea (Seoul), and Taiwan (Taipei)

Webflow doesn’t actually have its own data centers. Instead, it relies on a globally distributed network of data centers from Amazon Web Services (AWS) and Fastly.

Type of hosting:

Multi-Cloud Infrastructure (AWS, GCP, own data centers)

Managed Hosting

Uptime:

99.95%

99.99%

Uptime Guarantee:

No

Only Enterprise plan, 99.99%

Website Speed Optimization

Website Speed OptimizationEvaluates optimization of website loading timesScore Components:

  • PageSpeed Score (30%): Google’s score indicating performance optimization.
  • Loading Time (30%): The average time until a website is fully interactive.
  • Mobile Optimization (15%): Optimization effectiveness for mobile devices.
  • Resource Optimization (15%): Optimizing images, scripts, and other heavy resources.
  • CDN Usage (10%): Use of CDN to enhance speed across geolocations.
8.3
8.1


🏆 Winner: Wix

Both Wix and Webflow prioritize website performance and page speed, with Wix focusing on media optimization, CDN, and mobile-first strategies, and Webflow emphasizing custom cache settings, custom element lazy loading, automatic minification, responsive templates, and CDN. However, Wix gets a slight edge when it comes to website speed optimization.

Wix Logo
Webflow Logo

Focus

Media optimization, CDN, Mobile-first

Custom Cache Settings, Custom Element Lazy Loading, Automatic Minification, Responsive templates, CDN

Performance Tools

Google PageSpeed Insights Integration

Google Lighthouse, PageSpeed Insights

Key Strategies

Media optimization, CDN, Mobile-first

Custom Cache Settings, Custom Element Lazy Loading, Automatic Minification, Responsive templates, CDN

Load Times

0.8s to 3.5s (Average: 1.6s)

Below 2 seconds average

Page Speed Scores Range

34/100 to 98/100 (Average: 81.9/100)

77.2/100

Core Web Vitals Improvement

25% increase in good CWV scores over a
year

Improving components’ usability, and emphasis on LCP, FID and CLS

In recent years, Wix has significantly focused on enhancing website performance and page speed, integrating tools like the Site Speed dashboard with Google PageSpeed Insights to provide a holistic view of website performance metrics. Emphasizing media optimization, code simplification, content distribution networks, lazy load techniques, and mobile-first designs, Wix’s infrastructure includes globally distributed CDNs, improving content delivery. Successfully improving Core Web Vitals (CWV) scores, Wix saw a 25% increase in sites with good CWV scores over a year. Real-world performance analysis of 909 Wix websites showed a wide range of page speed scores from 34/100 to 98/100, averaging 81.9/100, with the Largest Contentful Paint an important metric for website loading, ranged from 0.8 seconds to 3.5 seconds, with an average of 1.6 seconds.

Webflow, like Wix, places a strong emphasis on website performance and page speed. Webflow’s approach to enhancing site speed includes custom cache settings, custom element lazy loading, automatic minification, responsive templates, and CDN. This approach leverages Webflow’s fast servers and CDN network to boost load speed. Analysis of Webflow sites showed an average page speed score of 77.2/100, and load times averaging below 2 seconds. Continuous maintenance and optimization are essential for keeping Webflow sites fast.

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Plugins and integrations

Plugins and integrationsMeasures the range and effectiveness of additional plugins and integrations.Score Components:

  • Variety of options (40%): Range of available add-ons.
  • Integration smoothness (30%): Ease of integrating plugins into the site.
  • Quality of plugins (20%): Functionality and reliability of the options.
  • Custom integration capabilities (10%): Support for custom or third-party integrations.
8.2
5.5


🏆 Winner: Wix.

Wix, with a score of 8.2, offers a more extensive range of plugins and integrations compared to Webflow, which scores 5.5. Wix’s App Market boasts over 500 apps, enhancing functionalities across various domains including ecommerce, SEO, social media, and more. On the other hand, Webflow doesn’t have traditional plugins or extensions, but offers a built-in library of website elements and functionalities, and integrates with third-party services. However, the number and variety of Wix’s plugins give it the edge in this category.

Wix Applications

Wix app market

Webflow Applications

Webflow apps

Marketing Features

Marketing featuresAssesses tools and options available for marketing.Score Components:

  • SEO tools (40%): Effectiveness of SEO features.
  • Marketing automation (30%): Availability and quality of marketing tools.
  • Social Media integration (20%): Ease and depth of social media connectivity.
  • Email marketing (10%): Quality and usability of email marketing tools.
8.4
7.8

🏆

Overall Winner: Wix

. Wix edges out Webflow with a slightly higher marketing features score. Both platforms offer a comprehensive set of marketing tools, but Wix’s user-friendly interface and advanced social media integration make it a more appealing choice for users who prioritize marketing.

Wix Logo
Webflow Logo

SEO Tools







Email Marketing







Blogging







Social Media Integration

Advanced integration for selling
directly on social platforms

Simplifies content sharing and audience engagement

Analytics and Reporting

Detailed analytics for in-depth
insights

Integrates with Google Analytics for comprehensive web traffic and behavior analysis

Ads and Promotions

Google Ads integration; sophisticated ad campaign
management

Supports ad and promotion management through integration with platforms like Google Optimize

Customer Support

Customer supportEvaluates the quality and availability of support options.Score Components:

  • Response time (40%): Speed of support responses.
  • Support quality (30%): Effectiveness and helpfulness of the support.
  • Availability (20%): Range of support channels (phone, chat, email).
  • Resource richness (10%): Quality of self-help and educational materials.
8.2
8.3


🏆 Winner: Webflow

. With a customer support score of 8.3, Webflow slightly edges out Wix, which has a score of 8.2. Webflow offers 24/7 customer support through live chat, email, and a community forum. They also provide extensive documentation and video tutorials to help users navigate their platform and troubleshoot common problems.

Wix also offers a variety of support channels, including phone support (specifically, a callback service limited to business hours), live chat (available 24/7 in English + other languages), and forums. The community is huge, so users won’t feel alone with their problems. However, it falls slightly short in comparison to Webflow’s customer support.

Security

SecurityLooks at the platforms’ security measures and data protection.Score Components:

  • Data protection (40%): Safeguards for user and customer data.
  • SSL and encryption (30%): Implementation of secure connections.
  • Compliance (20%): Adherence to industry security standards.
  • Regular updates (10%): Frequency of security updates and patches.
8.5
7.8

🏆

Winner: Wix

. Both Wix and Webflow prioritize data privacy and security, but Wix edges out with a slightly higher security score. Wix ensures website and data security through secure servers, encryption, and compliance with privacy regulations. They also have strict access controls, regular security audits, and additional features like two-factor authentication to enhance protection. Wix communicates transparently through clear privacy policies, practices data minimization, and empowers user control over their data.

Webflow also ensures the privacy and security of user data by implementing robust encryption techniques and strict access controls. They regularly update their systems and conduct audits to identify and address any potential vulnerabilities. Additionally, Webflow offers two-factor authentication for added security. However, their overall security score is slightly lower than Wix’s, making Wix the winner in this category.

AI Capabilities

AI capabilitiesMeasures the effectiveness of AI-driven features and tools.Score Components:

  • Automation efficiency (40%): Impact of AI on streamlining processes.
  • Personalization (30%): AI-driven customization for users or customers.
  • AI-Assisted design (20%): Role of AI in website design and functionality.
  • Data analysis (10%): Use of AI in interpreting user data and analytics.
8.7
8.3
Wix Logo
Webflow Logo

Personalized Design

Wix ADI offers tailored design suggestions based on
user inputs




SEO Optimization

AI-driven recommendations for better search engine visibility




Customer Behavior Analysis

Advanced analytics to understand customer
preferences




Sales Predictions

AI-powered sales forecasting tools




Inventory Management

AI tools to assist in efficient inventory
handling




Content Generation

AI assistance in creating and optimizing site
content




🏆 Winner: Wix

. Wix’s AI capabilities, particularly through its Artificial Design Intelligence (ADI)
system, are highly user-friendly and innovative. It excels in offering personalized website design suggestions, content
optimization, and streamlined site setup processes. Wix’s AI also assists in providing SEO recommendations and
layout adjustments based on user behavior.

Wix AI feature

Webflow, with a score of 8.3, does not currently have AI capabilities. However, they have announced plans to introduce AI features in the future. These features are expected to improve the visual development learning journey, create and iterate designs faster with an AI copilot, and offer AI-customized templates for quicker website creation.

User Management

User ManagementAssesses the platforms’ capabilities in managing user roles, permissions, and accessibility.Score Components:

  • Role Customization (40%): Flexibility in creating and defining user roles and
    permissions.
  • Ease of Management (30%): User interface and tools for managing users.
  • Access Control (20%): Effectiveness of access control measures for different user
    levels.
  • Scalability (10%): Ability to manage a growing number of users efficiently.
8.2
8.3


🏆 Winner: Webflow

. Both Wix and Webflow offer robust user management features, but Webflow edges out with a slightly higher score.

  • Wix allows unlimited editors regardless of the plan, but caution is needed with 50+ editors to avoid potential backend performance issues. It excels for large, collaborative teams.
  • In Webflow, the number of users who can edit a website and their access levels vary by plan. Core, Growth, and Enterprise plans offer unlimited editors, while others limit content editors to 3 or 10 per site. Access levels include Designer for full access and Editor for content editing. Workspace roles like Admin, Designer, and Editor ensure collaboration and security through features like the Site Activity Log and role-based permissions.

Wix User Roles and Access Levels:

Role Description Access Highlights
Site Owner Full control over website Manage pages, menus, forms, SEO, settings. Create and manage editor and contributor accounts.
Editor Full editing access to website content Add/edit pages, modify text and images, adjust design elements, create forms. Cannot manage site settings or user accounts.
Contributor Limited access to specific pages/sections Edit assigned pages and sections only. No access to other site areas.
Member Access to specific features Login access to forums, private pages, or other restricted areas. Limited interaction with overall site management.

Webflow User Roles and Access Levels:

Role Description Access Highlights
Workspace Owner Full control over Workspace settings and member management. Edit settings, manage billing, access/edit all sites, invite/remove members, manage permissions.
Workspace Admin Similar to the owner with some restrictions. Edit settings, manage billing, access/edit all sites, invite/remove members (except owner), manage permissions.
Workspace Member Limited control focused on site interaction. Download invoices, access/edit sites, invite members.
Workspace Guest Temporary collaborators with limited access. Access/edit sites.
Workspace Commenter Limited to commenting for feedback on sites. Create/view/resolve comments, preview sites.
Site Admin Full control at the site level. Manage permissions, delete/transfer sites, billing management, design and publish changes.
Can Design Design capabilities with some restrictions on publishing. Design in Designer, create/modify classes and components, publish changes with permission.
Can Design (Limited) Restricted design capabilities for Enterprise customers. Create new classes, modify created classes, limited publishing capabilities.
Can Edit Content editing without full design privileges. Edit text/links/images, manage assets, publish Collection items and Ecommerce products.
Can Comment (Site Level) Commenting for feedback at the site level. Create/view/resolve comments, preview sites.

Additional Features

Wix Logo
Webflow Logo

SSL Certificate







Custom Domain







Free Custom Domain Included







International Domains







Mobile Responsive







Page Speed







Website Builder Mobile App







Convert a Website To An App







Website Analytics







Multilingual Sites







Multiple Users


User Feedback

Wix
1641 reviews
4.2 out of 5 stars
Webflow
540 reviews
4.4 out of 5 stars

Wix, though well-regarded, caters to a diverse set of website requirements beyond just ecommerce. This inclusive strategy attracts a broad user audience but might not align as closely with individuals prioritizing advanced ecommerce features.

Webflow receives high praise for its user-friendly interface, eliminating the need for coding while offering extensive design flexibility. Users appreciate its scalability, cost-effectiveness, and seamless integration of essential features like forms and CMS. However, some users note a slight learning curve and occasional limitations, particularly in ecommerce functionalities and content management. Overall, Webflow proves to be a powerful tool for building and managing websites, offering robust features for both beginners and experienced developers, albeit with some room for improvement in certain areas like collaborative editing and content management.

The making of this blog

We followed a clear, step-by-step process to write and research this article.

FAQ

Which platform is better for beginners, Wix or Webflow?

Wix is generally better for beginners due to its intuitive drag-and-drop interface and Artificial Design Intelligence (ADI) tool, making website creation effortless. Webflow, while offering a visually intuitive interface, has a steeper learning curve and is more suited for experienced designers and developers.

Can I use both Wix and Webflow for creating an ecommerce website?

Yes, both platforms offer robust ecommerce features. Wix is user-friendly and suitable for small to medium-sized businesses with its range of templates and basic ecommerce functionalities. Webflow, scoring slightly higher in ecommerce capabilities, provides more advanced customization options and is better suited for users seeking detailed control over their site’s design and functionality.

How do Wix and Webflow differ in terms of design flexibility and customization?

Both Wix and Webflow offer extensive design functionalities and templates, making them excellent choices for users prioritizing design flexibility. Wix stands out for its wide range of customizable templates suitable for various website types. Webflow offers a robust design experience with a diverse range of templates and customization options, catering more to professional designers and those seeking granular control over their website’s design.

What are the major differences in pricing between Wix and Webflow?

Wix offers a more affordable range of plans, making it a cost-effective option for individuals and small businesses. Webflow provides a wider variety of options, including a free starter plan and custom pricing for enterprise-level needs, catering to a broader range of professional and business requirements.

Which platform offers better customer support, Wix or Webflow?

Webflow slightly edges out Wix in customer support, offering 24/7 support through live chat, email, and a community forum, along with extensive documentation and video tutorials. Wix also provides a variety of support channels, including phone support, live chat, and forums, ensuring users have access to the help they need.

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