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Maria Khachatryan

Maria Khachatryan

Senior Technical Writer
Company
checkmark Senior Technical Writer at 10Web.io
Education
checkmark MFA - Academy of Fine Art Yerevan
checkmark BFA with a minor in Creative Writing
checkmark - Otis College of Art and Design
Expertise
SEO
WordPress
WooCommerce
Hosting
Ecommerce
Web Development
CRMs
Online Business
SEO
SaaS
Bio

About 10 years ago, Maria took a bold leap into the world of technical writing, blending her creative background in fine art and writing with her passion for technology. Her career began with writing blogs and website content for IT companies, eventually leading to 10Web and a focus on WordPress, WooCommerce, Ecommerce, SEO, and marketing. As a technical writer, she specializes in making complex concepts accessible through to the point conversational writing. Whether creating instructional guides or blog articles, her goal has always been to simplify the technical, empower readers, and ensure clarity through thoughtfully structured content.

Featured image for Hordanso, a Long-Time 10Web Agency Customer, Planning to Bring Agentic Website Creation to African Markets article

Hordanso, a Long-Time 10Web Agency Customer, Planning to Bring Agentic Website Creation to African Markets

5 Min Read

Hordanso, a long-time 10Web agency customer, is taking its work with the platform to the next level. The company is using 10Web’s agentic AI website builder to bring prompt-to-live site creation to businesses, agencies, entrepreneurs, and hosting customers across Nigeria, South Africa, and the broader African market. What started as Hordanso building client websites on 10Web has grown into something…

Featured image for Duda Alternatives: Comparing Ecosystems, AI Workflows, and Ownership article

Duda Alternatives: Comparing Ecosystems, AI Workflows, and Ownership

11 Min Read

10Web and Duda target the same buyer: web professionals and agencies. Both offer AI-powered site building, white-label capability, multi-site management, and bundled hosting. On a feature checklist, the comparison produces a near-tie. The real difference is architectural. Duda is a proprietary closed platform. 10Web is built on open WordPress with a coordinated system of AI agents handling the entire build…

Featured image for Figma to WordPress: How to Convert Figma Designs to Live Sites article

Figma to WordPress: How to Convert Figma Designs to Live Sites

8 Min Read

Figma and WordPress do not speak the same language. Figma stores a design as structured data: vectors, components, and auto-layouts expressed as JSON. WordPress renders pages from PHP templates and database content assembled at request time. These are not different file formats. They are different models of what a page is. The translation problems are specific. Figma’s auto-layout system does…

Featured image for How to Write Website Prompts That Generate Better Websites article

How to Write Website Prompts That Generate Better Websites

6 Min Read

If your site is off target and generic, it’s most likely your prompt, not the tool. Every AI website builder reads your input and generates a site based on what you described. If the description is thin, the output defaults to the statistical average for your industry. You get a layout that works for everyone and stands out for no…

Featured image for Why AI Website Builders Outperform Template-First Platforms in Flexibility and Speed article

Why AI Website Builders Outperform Template-First Platforms in Flexibility and Speed

7 Min Read

The difference between template-first and Agentic website builders is not a set of features. It is a fundamental architectural gap between a platform that starts with a fixed layout and one that starts with your business. Template website builders offer pre-designed structures that users customize within set constraints. Agentic Website Builders deploy a coordinated team of specialized AI agents that…

Featured image for Prompt to Website, What “Production-Ready from Prompt” Actually Means article

Prompt to Website, What “Production-Ready from Prompt” Actually Means

7 Min Read

Thirty seconds and a text prompt is a remarkable way to produce something that looks like a website but still isn’t one. That gap between what AI generates and what a business can actually run is the defining problem in AI website building right now. The tools have gotten faster. The demos have gotten more impressive. But the distance between…

Featured image for How to Clone Any Website with 10Web (Step-by-Step Guide) article

How to Clone Any Website with 10Web (Step-by-Step Guide)

8 Min Read

You found a site that looks like what you want to create. The structure and composition is just the way you’ve been imagining yours to be. So you decide to clone it and use it as a base. Ten minutes later you’re reading about FTP transfers, database exports, and a file called wp-config.php. Twenty minutes later you’ve closed 11 tabs,…

Featured image for Manage Multiple WordPress Sites: Multisite vs Reseller Hosting for Agencies article

Manage Multiple WordPress Sites: Multisite vs Reseller Hosting for Agencies

11 Min Read

Here’s the math that goes unnoticed by most agency owners: managing 30 client WordPress sites, at 15 minutes per site for weekly plugin updates alone, costs you 7.5 hours every week. At a billable rate of $100/hour, that’s nearly $3,000 a month in unbillable overhead just for updates. What’s the solution? Maybe you set up a WordPress Multisite network to…

Featured image for Why Agency Margins Are Shifting: What Comes Next article

Why Agency Margins Are Shifting: What Comes Next

12 Min Read

Margins across agencies are eroding as outdated manual workflows and fully custom builds drain time, talent, and capital. For years, agencies could justify premium pricing through custom builds and highly manual workflows. That model worked when complexity itself carried value. Today, clients expect speed, performance, and clear business outcomes as a baseline. Agencies are competing on how efficiently they can…

Featured image for SEO Website Setup Checklist for Service Businesses: The System That Turns Traffic into Revenue article

SEO Website Setup Checklist for Service Businesses: The System That Turns Traffic into Revenue

13 Min Read

It’s likely you’ve felt the frustration of watching your analytics go up while your bank balance stays flat. The traffic is there, but the leads are not. That’s because you’re still sticking to the old SEO playbook that obsessed over keywords and ignored the actual human on the other side of the screen. The reality is that most service sites…

Featured image for How 10Web’s Builder Reduces Website Development Time vs Custom Development article

How 10Web’s Builder Reduces Website Development Time vs Custom Development

8 Min Read

Time-to-production (TTP) is the full elapsed time from initial brief to a live, stable, maintainable website, not just the moment a site is generated. Most comparisons between AI website builders and custom development measure only the first stage and declare AI the winner. That framing is incomplete, and it leads teams to choose tools based on the wrong variable. So,…

Featured image for How Secure is WordPress? The Honest Answer for Site Owners and Agencies article

How Secure is WordPress? The Honest Answer for Site Owners and Agencies

10 Min Read

Every year, security researchers disclose thousands of vulnerabilities in the WordPress ecosystem, and the headlines are hard to ignore. If you’re building on WordPress or managing client sites, the question comes up eventually: is this platform actually safe? That concern is not unfounded, given how frequently WordPress sites appear in breach reports. WordPress powers 43% of the web, which makes…