Senior Technical Writer at 10Web.io
MFA - Academy of Fine Art Yerevan
BFA with a minor in Creative Writing
- Otis College of Art and Design
What Tools Help Me Track Brand Equity As My Business Grows?
Figuring out how your brand is doing out in the world isn’t always easy. Maybe people know your name, but do they trust it? Are they recommending you to others, or just scrolling past? This gap between recognition and trust is bigger than most people realize: while half of consumers are more likely to buy from brands they recognize, over…
How Do I Incorporate ESG, DEI, or Sustainability Into My Brand Identity Authentically?
People don’t just want brand promises anymore. They want receipts. Edelman’s 2024 Trust Barometer says 80% of people expect companies to actually help fix social problems, not just move products. Yet, trying to incorporate sustainability into brand can feel like a no-win situation. Say nothing, and you look careless. Say too much without the receipts, and people will call you…
9 Best AI Tools for CRM in 2025 to Scale and Boost Sales
An AI-powered CRM is used to make predictions based on your customers’ behavior. It suggests next-best actions and automates things like lead scoring and personalization. Companies engage with customers at a more personal level, close deals faster, and run marketing more effectively when using AI for CRM. As businesses rapidly adopt smarter technologies, the demand for new AI tools for…
What are the Best AI Builders Dominating The Market
Building a website isn’t really that difficult, especially after the development of CMS, and even easier today with AI. Still, if you want to build websites, you need the collective expertise of a full development team who understand the principles of design, both technical and aesthetic, structure, and content, in all its forms. A site that does this can take…
A Simple Guide to Building Your Brand Guide
Have you ever looked at a beautifully designed brand guide and thought, “Do I really need one of those?” Maybe you’re running a small business, working on a branding project for your company, or just daydreaming about your future brand. The idea of creating a brand guide might seem impossible, especially when some examples look more like 100-page manifestos than…
How to build a website from scratch without hiring an agency
Building a website from scratch once meant writing code, configuring servers, and debugging errors most people had no framework for solving. That barrier is gone. What hasn’t changed is the sequence of decisions that determines whether a site actually works and making the wrong one early is still the most expensive mistake in website building. This guide covers the 10…
How Much Does a Logo Cost? Choose the Right Budget for a Logo
How much does a logo cost? Before answering that, let me ask you something: ‘What are your business goals, and what’s your budget?’ The cost of your logo largely depends on these two things. Do you want something quick and budget-friendly to launch your small business, or are you looking for a professionally crafted design that truly showcases your brand’s…
34 Best Logo Fonts (and When to Use Each One)
Choosing a logo font sounds simple, until you’re 87 tabs deep, squinting at “Montserrat vs. Lato” and wondering why they all start looking the same. If you’re designing a logo from scratch (and doing it yourself), you’re in the right place. We’ll show you 34 best logo fonts for 2025, curated by brand personality, readability, and licensing (yes, free options…
How to Create a Website for Affiliate Marketing
Learning how to create a website for affiliate marketing is an investment that builds an easy pathway to passive income, but if it were that easy, wouldn’t everyone be doing it? Many beginner affiliate marketers suffer from “failure to launch.” The common denominator is often a less-than-optimal choice for the target audience and sub-par affiliate programs. Successful affiliate marketers know…
How to Come Up with a Logo That Stands Out in 2025
Your logo is usually the first thing people see when they discover your brand – it’s your main visual identifier. Just like you make quick judgments when you meet someone new, your logo gives people their first impression of your brand. It’s what catches attention, sticks in memory, and becomes recognizable over time. When I was choosing a profession, graphic…
WooCommerce Dropshipping 101: Everything You Need to Know
Imagine selling products online without ever touching a single item. That’s the convenience of dropshipping. You make the sale, your supplier ships it – simple as that. No stock, no shipping stress. WooCommerce makes dropshipping even easier. It’s free, flexible, and built for WordPress. You can customize your store and automate everything from orders to inventory updates. Let’s walk through…
10 Best Private Label Dropshipping Suppliers (+ Tips for Success)
Private label dropshipping is an ecommerce fulfillment model where a merchant sells custom-branded products manufactured by a third party who ships directly to the end consumer. Unlike generic dropshipping, this model allows you to customize packaging and labels, enabling higher profit margins and stronger brand equity without the burden of inventory management. By owning the brand identity while outsourcing the…
