7 Best Website Builders for SEO (Based on 7 Crucial Factors)

Plenty of website builders are available to help you make the most of your SEO efforts. But choosing the right one for you can be tricky. In this article, we will explore the crucial features that make a website builder SEO-friendly, provide the list of the website builders with the best SEO performance, compare their features, pros, cons, and pricing, as well as give some tips to level up SEO in your website building game.

Imagine a fancy restaurant with a great infrastructure and a long menu list with different cuisines but no or very few customers because it’s located at a strange, hidden location where it barely gets any audience traction, and the restaurant does not have enough social media presence. Sounds like a lot of effort going to waste, right? The same is the case with a website that doesn’t have site visitors because of poor SEO. You can understand the importance of SEO through this example. SEO is the King of the web, without which a website would become hidden.

Now, imagine if we initially come up with a solution that not only helps us speedily develop our website but also helps us with SEO right from the start. That sounds like a great solution, right? Now, this is where the best website builders for SEO come into place. We got quite a decent option for choosing the best website builder with SEO for us. Some of the options include but are not limited to Wix, 10Web AI Website Builder, Squarespace, and WordPress. 

Choosing the website builder with the best SEO can be a tricky choice, and that is why in this article, we will be exploring a range of related topics that would help you make a smart choice for selecting your next best website builder for SEO.


7 Crucial Features That Make a Website Builder SEO-Friendly

Multiple features make a website builder SEO-friendly. Let’s briefly explore the 7 most crucial features among them.

1. Clear HTML Structure

HTML lays the foundation for any website, and a clear HTML structure is important for any website that wants to get ranked. Search engines such as Google use certain algorithms to crawl a website’s data and understand its content. Some builders generate JS codes that are not readable by bots, so the builders that produce clear HTML structures are better for SEO. The HTML structure is a key part of these algorithms as it helps them understand what the website is about and how relevant it is to certain search queries as inputted by the user.

A clear HTML structure assists in making crawling of websites and indexing of their content quite simple for the search engines, and as a result, it leads to better visibility of that website and helps it rank in search results pages (SERPs). 

Let’s briefly overview how a clear HTML structure helps make a website builder SEO-friendly:

  1. A clearer and better understanding of website content: As discussed earlier, a clear HTML structure helps search engines better understand a website’s content. HTML tags such as <h1>, <h2>, <p>, and <title> and other HTML tags provide context and hierarchy to a website’s content, which helps search engines identify the topics and sub-topics of the webpage.
  1. Enhanced user experience (UX): A well-defined and structured HTML layout makes the journey of your site visitors quite smooth as they can navigate between the different sections and pages within your site and find out the relevant piece of information they need. When your site visitors experience a smooth journey, they tend to stay longer on your site, so long sessions and lower bounce rates can help in improving your site’s SEO.
  1. Better accessibility: A website with a well-organized HTML structure is easier to access for users who rely on assistive technologies like screen readers, which can improve their overall user experience. Additionally, such a website can demonstrate inclusivity and user-friendliness to search engines.

To sum it up, a clear HTML structure can turn out to be quite useful to make a website builder SEO-friendly.

2. Lightweight Code

A website should always have a cleaned-up, light-weight codebase with no extra files. A lot of builders generate empty divs and blocks that decrease the website speed. Lightweight code helps improve a website’s page loading speed and reduces server requests. It helps search engine bots crawl and index a website more efficiently. A faster website loading time means a better user experience, which can result in lower bounce rates and higher engagement. Moreover, developers also find lightweight code bases easy to work with. They can implement SEO best practices, such as adding meta tags, structured data, etc., without causing any conflicts or delays.

3. Customizable Heading and Alt tags

These tags are essential for SEO as they help search engines in understanding a website’s text and image content. They provide important data about the website’s content which helps search engines rank the website more accurately. The website builder can enhance the website’s visibility and relevance to specific search queries by using pertinent keywords in the heading and alt tags. Moreover, customizable tags offer an opportunity to include compelling and descriptive content that can persuade users to click on the website when they view it in search results.

4. Customizable Page Title and Meta Description

Another feature that helps best with website builders for SEO become SEO-friendly is a customizable page title and meta description. They provide important information about a website’s content to search engines such as Google and to the users. They help search engines determine the relevance and context of a website’s content, which helps the website rank better on the search results page. Using the appropriate keywords in these elements can help improve visibility and click-through rate. Moreover, a well-written meta description can also attract users to click on the website, resulting in increased traffic and higher conversion rates.

5. Responsive

In the modern day era, users like viewing websites on different devices, whether it be a mobile phone, a tab, a desktop, or a laptop. It leads to a better user experience. So having a website optimized for all devices has become very important. Search engines tend to prioritize websites that are mobile-responsive in their search results. Moreover, a responsive website helps search engines crawl and index it, and as a result, the website may get better visibility in search results. 

6. General SEO Management Apps/Plugins

General SEO management apps/plugins help optimize websites for search engines. They provide a range of tools such as content analysis, keyword research, and meta tag management, using which best website builders for SEO can ensure that their website meets SEO best practices. This helps search engines to crawl and index the website. Moreover, some plugins offer real-time analysis and suggestions, allowing for quick adjustments and improvements to the website’s SEO strategy.

7. Keyword Optimization Guidance

Using relevant keywords in content helps the best website builders for SEO attract more traffic since the website ranks better in the search results. So, keywords optimization guidance can turn out to be quite handy in adding relevant keywords to the content.

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7 Website Builders With the Best SEO Performance

There is a huge ocean of best website builders for SEO available that can help you build your website, but choosing the best SEO-friendly website builder can be tricky sometimes. We have picked out the 7 best website builders for SEO that offer great SEO performance. The 7 best website builders for SEO are:

  1. 10Web AI Website Builder + 10Web AI Assistant
  2. Wix
  3. WordPress
  4. Squarespace
  5. Weebly
  6. GoDaddy 
  7. Shopify

The table below illustrates the differences between these best website builders for SEO.

10Web AI Builder + AI Assistant Wix WordPress Squarespace Weebly GoDaddy Shopify
Customizable Meta Titles ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️
Image Alt Attributes ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️
SEO Prompts When Adding Products ✔️ ✔️ ✔️ ✔️
Keyword Support ✔️ ✔️ ✔️ ✔️ ✔️
Mobile-Friendly ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️
Best For Overall best AI website builder General purpose website builder Blog or a publishing site Growing business sites Small business and personal websites Setting up quickly For e-commerce site
Starting Price per Month $10 $12.50 $4 $16 $10 $9.99 $39
Overall Rating 4.8 4.8 3.2 4.7 3.4 4.1 4.6

 

The table above compares the different available best website builders for SEO. Depending on the type of website you want to develop and your budget, you can pick up the best available option amongst them. However, in general, Wix and 10Web AI Website Builder combined with AI Assistant seem to be the best website builders for SEO options overall.

1. 10Web AI Website Builder + 10Web AI Assistant

10Web Homepage

10Web AI Website Builder is an AI-powered WordPress website builder that generates tailored content and images based on a few simple questions about your business, has a page speed score of 90+ and is fully responsive.

10Web AI Assistant is a powerful AI Assistant tool that helps you generate premium content directly from your Gutenberg editor as well as fix all SEO and readability issues directly in Yoast.

With the combination of 10Web AI Website Builder and 10Web AI Assistant, you can get your desired SEO-optimized website because, with the AI Assistant, you can get all your SEO issues fixed, such as meta title, keyword usage, paragraph length, etc.

Assessment based on the 7 features

10Web AI Website Builder combined with AI Assistant possesses all 7 features and offers a complete package for a website’s SEO performance.

Pros and Cons

Pros

The usage of AI helps speed up the process of site creation, which helps shift more focus to SEO. 10Web AI Assistant provides you with complete flexibility to customize tags, etc, which gives you full control over the website’s SEO. It has a Google site speed score of 90+, which also helps to pass the Core Web Vitals and improve the site’s SEO performance.

Cons

To get fully SEO-optimized content and make your website SEO-friendly you need to combine 10Web AI Website Builder with 10Web AI Assistant. However, improvements are still being made and will continue as it is an essential part of any process.

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Pricing

Pricing for 10Web platform starts at $10 per website, and the price per website decreases as you add more websites. For the full pricing information please visit the Platform pricing page.

2. Wix

Wix Homepage

Wix is a popular user-friendly website builder that offers integrated SEO features such as customizable metadata, structured data, and mobile optimization.

Assessment based on the 7 features

Wix provides a clear HTML structure and lightweight codebase for all-device responsive websites with customizable SEO features such as headings, tags, page titles, and meta description fields. It also offers keyword optimization guidance and a range of SEO management apps and plugins. Overall, Wix is a good option for those seeking a user-friendly website with strong SEO features.

Pros and Cons

Pros

A variety of website templates with integrated SEO tools and SSL certification, a selection of SEO apps and plugins, an easy-to-use drag-and-drop interface, and excellent customer support.

Cons

Cons include potentially harmful URLs, limited control over site speed, and insufficient built-in SEO tools for advanced experts.

Pricing


Wix offers affordable services starting at $4.50/month, with pricing varying depending on the website features required. The platform also offers Business, eCommerce, and Enterprise plans.

3. WordPress

WordPress Homepage

WordPress is a popular website builder with powerful SEO capabilities via plugins and themes, customizable architecture, open-source code, and a user-friendly interface.

Assessment based on the 7 features

WordPress offers a clear HTML structure and lightweight code for easy crawling and fast page load times, as well as customizable headings, alt tags, page titles, and meta descriptions for on-page SEO. The platform is all-device responsive and user-friendly, with a range of general-purpose plugins available for SEO purposes. Keyword optimization guidance is available through plugins and tools.

Pros and Cons

Pros

The ability to create and manage content, as well as a large community of developers who create plugins and themes can enhance its SEO functionality.

Cons

Regular maintenance and updates are crucial for the optimal performance of WordPress websites. Plugins can also impact site speed and security, and dependence on plugins and themes from various developers may be harmful to SEO.

Pricing

WordPress offers affordable plans starting from $4/month and going up to $45, depending on website features. It also has a free version.

Visit their website for better insights about their pricing.

4. Squarespace

Squarespace Homepage

Squarespace is a website builder that provides decent SEO capabilities through customizable content and integrated tools.

Assessment based on the 7 features

Squarespace offers a clear HTML structure, lightweight code, and responsive design. It allows customization of headings, alt tags, page titles, and meta descriptions and provides general SEO management apps/plugins and keyword optimization guidance. Overall, it’s a decent option for SEO performance.

Pros and Cons

Pros

Squarespace offers built-in SSL security and a range of analytics tools. It also has an intuitive, drag-and-drop interface and great customer support.

Cons

It can be more expensive than some other best website builders for SEO, and it has limited customization options compared to platforms like WordPress.

Pricing


Starts from $16/month and goes up to $49/month if taken on an annual subscription basis. More pricing details are available here.

5. Weebly

Weebly Homepage

Weebly is a website builder that offers basic SEO capabilities through customizable tags and a user-friendly interface.

Assessment based on the 7 features

Weebly offers basic SEO features, including clear HTML structure, responsive design, customizable tags, and access to SEO plugins. However, it has limited advanced SEO features and customization options, and optimal performance may require technical knowledge.

Pros and Cons

Pros

Weebly has built-in SSL security, mobile optimization, and automatic sitemap generation.

Cons

There is limited control over URL structure and no support for structured data markup.

Pricing


Pricing starts from as low as $10/month and goes to $26/month. It also has a free version.

6. GoDaddy

Godaddy Website Builder Webpage

GoDaddy is a website builder that offers basic SEO features and tools for website optimization.

Assessment based on the 7 features

GoDaddy offers basic SEO tools, including clear HTML structure, customizable tags and descriptions, and keyword optimization guidance, but lacks advanced features and may have limitations in terms of customization and flexibility for optimal SEO performance.

Pros and Cons

Pros

Integrated SEO wizard, automatic sitemap generation, SSL certificates included with all plans, and decent website speed and uptime are some advantages of GoDaddy.

Cons

Some cons include limited customization options, limited SEO tools compared to other best website builders for SEO, and no access to source code for advanced SEO customization.

Pricing


Starts from $9.99/month (Basic) and goes up to $14.99/month (Premium). For more details visit  GoDaddy Website Builder’s pricing page

7. Shopify

Shopify Homepage

Shopify is an e-commerce website builder that offers SEO features to help businesses rank better in search engines.

Assessment based on the 7 features

Shopify provides a solid foundation for SEO with a clear HTML structure, responsive design, customizable tags and descriptions, and access to SEO apps/plugins. However, it has some limitations for customization and may require some technical knowledge for optimal performance.

Pros and Cons

Pros

Built-in SEO features, fast loading, AMP-ready, built-in blogging functionality, ability to create and submit sitemaps, and easy integration with social media are some added pros of Shopify.

Cons

Limited customization options for certain features, including URL structure and robots.txt, may require technical knowledge for optimal performance.

Pricing


Pricing starts from $39/month (Basic) and then goes up to a maximum of $399/month (Premium).

5 Bonus Tips to Level Up Your SEO in Your Website Building Game

1. Avoid creating unnecessary HTML blocks

Optimizing your website by avoiding unnecessary HTML blocks can improve your SEO game. This is because it helps to enhance the site’s speed and performance, which positively impacts user experience and search engine rankings. Search engines prefer faster websites, and a well-optimized site with clean HTML code can increase its visibility in search engine results pages (SERPs).

2. Avoid using many extra widgets/apps/plugins

Minimizing the use of additional widgets, apps, or plugins can enhance your website’s SEO game. This is because using too many plugins or widgets can slow down the site, leading to a negative impact on search engine rankings and user experience. By keeping the number of plugins and widgets to a minimum, you can optimize your site’s speed, reduce the risk of technical errors, and increase the likelihood of ranking higher in search engine results pages (SERPs).

3. Use as low-impact animations as possible

Limiting the use of low-impact animations can improve your website’s SEO game. This is because unnecessary and slow-loading animations can negatively affect the site’s speed, which can lead to lower search engine rankings and a poor user experience. By utilizing only necessary and impactful animations, you can optimize the website’s speed, minimize the risk of technical issues, and increase the likelihood of achieving higher rankings in search engine results pages (SERPs).

4. Make sure to optimize the pictures if it’s not done automatically

Optimizing pictures refers to reducing their file size without compromising quality, which can help to improve the loading speed of a website. Since faster loading times are important for SEO, optimizing pictures can be a useful tool for improving search engine rankings. Additionally, search engines use image file names and alt tags to understand the content on a webpage, so optimizing these elements can increase the visibility of your website in search results.

5. Try using short MP4 videos in loop instead of GIFs

Choosing to use short MP4 videos in a loop instead of GIFs can be beneficial for SEO in website building. This is because MP4 videos typically have smaller file sizes than GIFs, which leads to faster website loading times. Faster loading speeds are essential for good search engine rankings. Additionally, videos are more engaging than GIFs and can encourage website visitors to spend more time on the website. This increased engagement can also positively impact SEO.

Conclusion

To conclude it all, the choice for the best DIY website builder for SEO amongst the pool of best website builders for SEO depends on a range of factors such as the type of website you want to get developed, the features you want to get developed, your budget, and some personal preferences. However, all the SEO features discussed and the bonus tips provided at the end should be taken into account while making this smart decision. 

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FAQ

Do website builders affect SEO?

Yes, website builders have a great effect on SEO and can help you develop websites that rank well in search engines.

Which website builder platforms suggest more SEO integrations?

There are multiple website builder platforms that suggest more SEO integrations. Some very popular ones include Wix, WordPress, Squarespace, Weebly, GoDaddy, Shopify, and 10Web AI Website Builder.

What website builders require the least extra effort to improve SEO?

Website builders that come with a lot of built-in SEO integrations are likely to require the least effort to improve a site’s SEO, for example, Wix, Squarespace, Weebly, and 10Web AI Website Builder.
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