How to Design a Favicon That’s Recognizable at 16×16px?
You know that tiny little image that shows up in a browser tab when you open a website? That’s your favicon.It’s such a small thing that most people don’t even think about it, but that little 16×16 icon is usually the first piece of your brand anyone sees in a tab, a bookmark, or even on someone’s home screen. It…
What Tools Help Me Track Brand Equity As My Business Grows?
Figuring out how your brand is doing out in the world isn’t always easy. Maybe people know your name, but do they trust it? Are they recommending you to others, or just scrolling past? This gap between recognition and trust is bigger than most people realize: while half of consumers are more likely to buy from brands they recognize, over…
How Do I Incorporate ESG, DEI, or Sustainability Into My Brand Identity Authentically?
People don’t just want brand promises anymore. They want receipts. Edelman’s 2024 Trust Barometer says 80% of people expect companies to actually help fix social problems, not just move products. Yet, trying to incorporate sustainability into brand can feel like a no-win situation. Say nothing, and you look careless. Say too much without the receipts, and people will call you…
34 Best Logo Fonts (and When to Use Each One)
Choosing a logo font sounds simple, until you’re 87 tabs deep, squinting at “Montserrat vs. Lato” and wondering why they all start looking the same. If you’re designing a logo from scratch (and doing it yourself), you’re in the right place. We’ll show you 34 best logo fonts for 2025, curated by brand personality, readability, and licensing (yes, free options…
How to Come Up with a Logo That Stands Out in 2025
Your logo is usually the first thing people see when they discover your brand – it’s your main visual identifier. Just like you make quick judgments when you meet someone new, your logo gives people their first impression of your brand. It’s what catches attention, sticks in memory, and becomes recognizable over time. When I was choosing a profession, graphic…
WooCommerce Dropshipping 101: Everything You Need to Know
Imagine selling products online without ever touching a single item. That’s the convenience of dropshipping. You make the sale, your supplier ships it – simple as that. No stock, no shipping stress. WooCommerce makes dropshipping even easier. It’s free, flexible, and built for WordPress. You can customize your store and automate everything from orders to inventory updates. Let’s walk through…
10 Best Private Label Dropshipping Suppliers (+ Tips for Success)
Private label dropshipping is an ecommerce fulfillment model where a merchant sells custom-branded products manufactured by a third party who ships directly to the end consumer. Unlike generic dropshipping, this model allows you to customize packaging and labels, enabling higher profit margins and stronger brand equity without the burden of inventory management. By owning the brand identity while outsourcing the…
Best Niches for Affiliate Marketing: 22 Profitable Sectors
I’m sure you’ve seen blogs and videos where your favorite blogger shares a discount code for some service or product, and it all seems pretty simple. As long as you have a platform and followers, you just share and earn extra money. However, after some research, I quickly learned that jumping in without a plan isn’t going to work. Selling…
Top 9 Best CRM for Ecommerce in 2025
CRM, or customer relationship management, is how businesses keep track of every interaction with their customers—from the first friendly hello to building solid, long-term loyalty. It’s like the ultimate playbook for making sure customers feel valued and keep coming back, which is key to driving profits and staying successful. I actually have a friend who runs a small online store…
Top 8 Free Blog Platforms for Aspiring Writers
What counts as a free blog platform? A free blog platform lets you publish posts online without paying for hosting upfront. Most free plans give you a subdomain (like yourname.wordpress.com), basic themes, and limited customization. As the trade-off, you’ll usually see platform branding, fewer SEO controls, and limited monetization or analytics. When I first wanted to start a blog, I…
Best Free Email Hosting: Top 13 Services for 2025
For any business, you want your first impression to be professional. An email is likely to be the primary channel through which your first customers will reach out – or your main tool for reaching out to them. Fortunately, there are great free email hosting options available with impressive features. I wanted to find the best free options out there…
How to Sell Supplements Online: A Complete Guide to Building a Successful Business
Health is something I deeply value, yet I used to view supplements with skepticism. This changed when I discovered a Huberman Lab podcast episode where Dr. Huberman discusses rational approaches to supplementation – his insights showed me that supplements aren’t just food substitutes, but tools for achieving specific goals like better sleep and focus. This led me to dive deep…
