Branding
Explore the essential strategies and solutions for modern brand building backed by data, current tools, and inspiration.
How to Boost Engagement with Branded Hashtags? Tested Strategies
Engagement is the lifeline of social media. High engagement rate means more conversions, more conversations, and more eyes on your brand. If people are chatting, sharing, and connecting with your brand, it’s a success. If everyone’s quiet…well, that’s not much of a party, is it? Branded hashtags can boost social media engagement, attract visibility, and encourage your audience to actively…
What Tools Help Me Track Brand Equity As My Business Grows?
Figuring out how your brand is doing out in the world isn’t always easy. Maybe people know your name, but do they trust it? Are they recommending you to others, or just scrolling past? This gap between recognition and trust is bigger than most people realize: while half of consumers are more likely to buy from brands they recognize, over…
How Do I Incorporate ESG, DEI, or Sustainability Into My Brand Identity Authentically?
People don’t just want brand promises anymore. They want receipts. Edelman’s 2024 Trust Barometer says 80% of people expect companies to actually help fix social problems, not just move products. Yet, trying to incorporate sustainability into brand can feel like a no-win situation. Say nothing, and you look careless. Say too much without the receipts, and people will call you…
