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Customer Success Metrics: The Key in Propelling Your Business Forward
Everything in life is relative—or so they say. When it comes to success, relativity definitely comes into play, as what is considered successful for one project, may not be applicable at all to another. When it comes to customer success, however, metrics really do remove most notions of relativity, with their data-driven approach and deliverables of measurable results. The removal…
What is Client Discovery? An Actionable Guide for Your Agency
“If you build it, they will come.” Unfortunately, this is rarely the case, a truth so many agency owners have had to come to terms with. You’ve spent years creating a service, fine-tuning it to perfection, and know that it serves as an answer to an existing demand. You’ve built it—and built it well. Now, when exactly do the customers…
5 Golden Rules for the Perfect Client Proposal (+Templates)
Given that you’ve stumbled upon this article, I’ll go out on a limb and say that you need to write a client proposal and all you’ve done so far is create the doc and stare at it for a couple of minutes. I get it, I’ve been there before. Writing a client proposal is difficult, and writing the perfect client…
The Hitchhiker’s Guide to Getting More Leads for Your Agency
In marketing, we love coming up with terms that are often confusing for business owners. We tell them to identify their target audience, generate leads, decrease the bounce rate, and instead, increase the conversion rates. All of these essentially mean one thing, boosting your sales, but they are different parts of that process. Allow me to shed light on one…
8 Pivotal Agency Metrics to Track in 2022
I’ll be blunt, maybe even too blunt, but we need to face the problem before we start solving it! Many agencies don’t set enough KPIs or track enough metrics. Though it may not be the case, it often feels like agencies only care about delivering fast results to keep a certain client, and they don’t “waste” their time setting the…
10 Most Inspiring Agency Websites You Must Know About
It’s not what’s outside but what is inside that matters. Inner beauty is long-lasting and it’s what will eventually make people fall in love with you. Outer beauty by contrast is fickle – one day it’s there, the next it leaves you without so much as a warning. The same goes for agency websites – don’t let the title fool…
How to Set and Manage Client Expectations: 7 Essential Tips
“It is a truth universally acknowledged, that a single business in possession of goods, must be in want of a customer.” I hope Jane Austin will forgive me for using one of the most famous sentences in world literature to make a point. Any business, be it B2C or B2B, will succeed only through a customer-centered approach. This universally acknowledged…
8 Strategies to Improve the Customer Retention of Your Agency
They say it’s easier to keep a customer than get a new one. We’d like to add that it’s also cheaper. Customer retention is all about keeping things interesting enough for your clients that they keep coming back to you to purchase new services. That’s why this article is here to help you improve customer retention. What you get out…
6-Point Checklist for Client Onboarding
Do you want to give your newly gained clients a warm welcome to your agency that just screams “mi casa e su casa” (make yourself at home)? What a lucky coincidence because this article is here to give you tips on how to develop a client onboarding process that’ll ensure a long-lasting agency-client relationship. Client onboarding, as the name suggests,…
The 16-Point Ecommerce Conversion Rate Optimization Checklist
Use this guide on eCommerce conversion rate optimization and learn how to lift the revenue of your online business. Every online shop owner needs to constantly chase and try out new eCommerce optimizations methods. Why? Because it will help optimize your website in a way that’ll snap your visitors out of their observer modus and convert them into actual customers….
3 Irresistible Sales Pitch Examples to Win Customers
A sales pitch is a specific form of sales talk that allows you to present your services in a way that persuades customers to buy what you’re selling. You can deliver your pitch via different channels. You can call your leads opting for a direct communication channel. You can send an email, leave a voice message, or even pitch an…
Top 5 Automation Plugins to Enhance Your Marketing
Sit back and let these automation plugins handle your marketing for you. Presenting you the top 5 👍 automation WP plugins to enhance your marketing.
