How to Set and Manage Client Expectations: 7 Essential Tips
“It is a truth universally acknowledged, that a single business in possession of goods, must be in want of a customer.” I hope Jane Austin will forgive me for using one of the most famous sentences in world literature to make a point. Any business, be it B2C or B2B, will succeed only through a customer-centered approach. This universally acknowledged truth is easier said than done. Acquiring clients is difficult, working with them — especially with the new ones — is even more difficult. Each customer is different, so creating a company culture that addresses all these needs and wants is a real challenge. The key is to set and manage feasible expectations. You need to find the balance between safe and impressive, take into account the team’s capacity, avoid over-promising and under-delivering. I promise I’m not just going to state the obvious and rub salt into the wound, I…
