Final verdict
Durable.co and Instapage both offer unique strengths, catering to different user needs and preferences.
-
Durable.co (Overall Grade: 6.8/10)
is an AI-powered website builder designed for small businesses and entrepreneurs. It excels in providing a user-friendly experience with its AI capabilities, making it easy to create professional websites quickly. Durable.co offers basic ecommerce features, strong website speed optimization, and a range of marketing tools. However, it lacks advanced ecommerce functionalities and comprehensive customer support compared to Instapage. -
Instapage (Overall Grade: 6.6/10)
is a landing page platform focused on improving advertising conversion through personalization and optimization. It stands out with its extensive design functionalities, ease of use, and robust customer support. Instapage offers a wide range of integrations, advanced marketing features, and strong security measures. However, it is primarily geared towards landing pages and lacks the comprehensive website building capabilities of Durable.co.
![]() |
![]() |
|
---|---|---|
Design functionalities & templates |
7.0 |
8.0 |
Ease of use |
8.2 |
8.5 |
Ecommerce |
5.0 |
4.2 |
Website Editors |
8.1 |
7.5 |
Product testing options |
7.2 |
6.1 |
Price |
8.3 |
7.0 |
Hosting quality |
5.0 |
6.0 |
Website speed optimization |
6.5 |
6.2 |
Plugins and integrations |
6.4 |
6.8 |
Marketing features |
7.7 |
7.7 |
Customer support |
6.6 |
7.6 |
Security |
7.7 |
8.4 |
AI capabilities |
7.5 |
6.0 |
User Management |
4.3 |
7.3 |
Best for ecommerce
![](https://10web.io/blog/wp-content/uploads/sites/4/2024/03/durable_inner1.png)
![](https://10web.io/blog/wp-content/uploads/sites/4/2024/03/instapage_inner.png)
Verdict
: Durable.co and Instapage both offer basic ecommerce functionalities, but neither is primarily focused on ecommerce. Durable.co is slightly better suited for small businesses looking for simple online selling solutions, while Instapage excels in landing page optimization with some ecommerce integrations.
-
Durable.co
: Durable.co provides essential ecommerce features such as product pages, secure payments with Stripe, and lead capture forms. It is ideal for small businesses and entrepreneurs who need a straightforward, AI-powered website builder. However, it lacks advanced ecommerce functionalities like inventory management and built-in shopping carts, which may limit its scalability. -
Instapage
: Instapage is primarily a landing page builder with some ecommerce capabilities through integrations like Shopify. It supports various payment gateways and excels in creating high-converting landing pages. However, it lacks dedicated ecommerce templates and advanced product page customization, making it less suitable for comprehensive online stores.
Best for informational & business websites
![](https://10web.io/blog/wp-content/uploads/sites/4/2024/03/durable_inner.png)
![](https://10web.io/blog/wp-content/uploads/sites/4/2024/03/instapage_inner1.png)
Verdict
: When it comes to creating informational and business websites, Instapage slightly outperforms Durable.co, thanks to its comprehensive design functionalities and ease of use.
-
Durable.co
: Durable.co is an AI-powered website builder designed to simplify the website creation process for small businesses and entrepreneurs. It offers a user-friendly experience with no coding required, making it ideal for those looking to establish an online presence quickly. However, its focus on AI customization over a large library of templates may limit design flexibility for some users. -
Instapage
: Instapage excels in creating high-performing landing pages with a focus on personalization, optimization, and testing. It offers a wide array of design features and templates, making it suitable for businesses looking to improve advertising conversion. Its ease of use and comprehensive learning resources make it a strong contender for those prioritizing design and functionality in their informational websites.
Detailed comparison
Design functionalities & templates
Design FunctionalitiesRepresents how well each platform allows for creative design and customization of websites.Score Components:
- Template Variety (30%): Range and quality of design templates.
- Customization (30%): Flexibility and options for design alterations.
- User Interface (20%): Ease and intuitiveness of the design process.
- Responsiveness (10%): Adaptability to different devices and screen sizes.
- Innovation (10%): Unique design features and tools.
![](https://10web.io/blog/wp-content/uploads/sites/4/2024/03/durable_inner.png)
![](https://10web.io/blog/wp-content/uploads/sites/4/2024/03/instapage_inner.png)
🏆
Winner: Instapage.
If you’re looking for a platform that offers more creative control, a wide array of design features, and a larger number of templates, Instapage is the preferred choice.
Durable.co’s website builder offers a unique approach by prioritizing AI-powered customization over a large library of pre-built templates. Despite offering around 30 AI-generated templates, the emphasis is on unique designs tailored to user preferences. The customization flexibility compensates for the seemingly smaller template count, enabling users to create distinct websites.
![templates of Durable.co](https://10web.io/blog/wp-content/uploads/sites/4/2024/03/p_templates_page_durable.png)
![template example of Durable.co](https://10web.io/blog/wp-content/uploads/sites/4/2024/03/p_template_example_durable.png)
Compared to Durable.co, Instapage provides an extensive collection of 100+ design templates for website building, business-specific templates. These templates are tailored to support small teams and businesses in executing their marketing campaigns efficiently, including features for marketing automation, CRM, and analytics integrations.
Get a head start on website creation with AI
Create a custom website tailored to your business needs 10X faster with 10Web AI Website Builder!
Ease of use
Ease of useReflects the platform’s overall user-friendliness.Score
Components:
- Learning curve (40%): Quickness and ease of getting started.
- Interface design (30%): Simplicity and intuitiveness of layout.
- User guidance (20%): Quality of tutorials and support.
- Flexibility (10%): Adaptability to various user skills.
![](https://10web.io/blog/wp-content/uploads/sites/4/2024/03/durable_inner.png)
![](https://10web.io/blog/wp-content/uploads/sites/4/2024/03/instapage_inner.png)
🏆 Winner: Instapage
. Scoring a close 8.5, Instapage edges out Durable.co (8.2) in terms of ease of use. Both platforms offer user-friendly interfaces and cater to different user types, but Instapage’s focus on landing page optimization and comprehensive learning resources give it a slight advantage.
Learning Resources
🏆 Winner: Instapage
. Instapage offers a comprehensive set of learning resources, including blogs, webinars, videos, podcasts, ebooks, dictionaries, guides, and customer stories. Durable.co, on the other hand, offers limited educational resources, supplemented by independent content creators on YouTube.
For ecommerce
EcommerceMeasures the platform’s effectiveness in supporting online business activities.Score Components:
- Ecommerce themes and templates (20%): Variety and design of templates.
- Product management (25%): Ease of managing and organizing products.
- Payment options (25%): Variety and convenience of payment methods.
- Ecommerce features (20%): Features for managing an ecommerce store.
- Integration (10%): Compatibility with external e-commerce tools and services.
![](https://10web.io/blog/wp-content/uploads/sites/4/2024/03/durable_inner.png)
![](https://10web.io/blog/wp-content/uploads/sites/4/2024/03/instapage_inner.png)
Durable.co and Instapage both offer ecommerce capabilities, but they are not their primary focus. Durable.co provides basic ecommerce features, allowing for simple online selling. However, it lacks advanced features like a built-in shopping cart, inventory management, or shipping configurations. On the other hand, Instapage, primarily a landing page builder, supports integration with ecommerce platforms like Shopify.
![]() |
![]() |
|
---|---|---|
Ecommerce themes and templates |
4.5 |
0.0 |
Product page customization |
5.5 |
0.0 |
Payment processing and commissions |
6.0 |
5.0 |
POS capabilities |
3.0 |
0.0 |
Payment gateways |
7.0 |
6.0 |
Product numbers |
4.0 |
0.0 |
Additional ecommerce features |
5.0 |
4.0 |
Durable.co ecommerce features:
- Product pages
- Secure payments with Stripe
- Lead capture forms
- Marketing tools
Instapage ecommerce features:
- Shopify integration
- Payment gateways such as Stripe and Paypal
Ecommerce themes & templates
Durable.co offers pre-built website templates that can be adapted for online product sales, but it lacks traditional ecommerce features found in platforms like Shopify or BigCommerce. The platform has limitations such as the absence of a shopping cart, requiring manual payment links for each product, no inventory management tools, and limited shipping options that need to be configured externally. Instapage does not have ecommerce specific templates.
Product page customization
Durable.co offers customization options for product pages on their platform. Their AI-powered website builder allows for easy customization of product pages, where users can add sections, change images, and edit titles and SEO settings to suit their needs. Additionally, Durable provides the option to add custom code and embedding components to further personalize the website, including product pages. Instapage does not have product page customization capabilities.
Payment processing
When it comes to payment processing, Durable.co partners with Stripe to offer secure and versatile payment processing solutions, charging a 3.1% plus $0.30 fee per credit card transaction for invoices. This collaboration enables businesses to handle various payment methods, including POS transactions, through Stripe’s comprehensive payment gateway infrastructure. Instapage supports payment gateway integration, notably through external systems and third-party services like Commence Payments for Stripe, facilitating various payment options such as Apple Pay, Google Pay, and card payments. The platform itself does not directly charge commissions for transactions, but payment gateways may have their own fees. While Instapage specializes in creating high-converting landing pages with a focus on online marketing, it does not explicitly offer Point of Sale (POS) capabilities, suggesting a primary use case away from direct sales or retail transactions.
Website Editors
Website EditorsEvaluates the platforms’ website building and editing capabilities.Score Components:
- Customization tools (40%): Range and power of editing features.
- Editor usability (30%): User experience within the editor.
- Design flexibility (20%): Freedom in layout and design changes.
- Update and maintenance ease (10%): Simplicity of updating and maintaining the site.
![](https://10web.io/blog/wp-content/uploads/sites/4/2024/03/durable_inner.png)
![](https://10web.io/blog/wp-content/uploads/sites/4/2024/03/instapage_inner.png)
🏆
Winner: Durable.co
. Durable.co, with a score of 8.1, offers a user-friendly, AI-powered platform designed to help users swiftly create business websites without the need for coding knowledge. It boasts a wide range of features, integrated SEO, and marketing tools, complemented by business management features like CRM, invoicing, and an AI assistant to enhance operational efficiency.
Instapage, scoring 7.5, is a comprehensive website builder focused on creating and optimizing landing pages for various marketing campaigns. It offers a drag-and-drop editor, AI content generation, detailed analytics, and extensive customization through custom code editing, alongside security and compliance features.
Mobile editor/app
![](https://10web.io/blog/wp-content/uploads/sites/4/2024/03/durable_inner.png)
![](https://10web.io/blog/wp-content/uploads/sites/4/2024/03/instapage_inner.png)
![](https://10web.io/blog/wp-content/uploads/sites/4/2024/03/p_example_editor_mobile_durable.png)
🏆
Winner: Durable.co
. Neither Durable.co nor Instapage offer a dedicated mobile editor app. However, Durable.co allows users to edit their website using a mobile browser, providing some level of mobile editing capability. On the other hand, Instapage does not offer this feature, limiting its mobile editing capabilities. Therefore, Durable.co scores higher in this category due to its ability to offer some form of mobile editing, even if it’s through a mobile browser.
Product testing options
Product Testing OptionsAssesses the options for trying out platform features before commitment.Score Components:
- Trial quality (40%): Extent and usefulness of the trial or free version.
- Feature accessibility (30%): How many features are available to test.
- Trial duration (20%): Length of the trial period.
- Ease of transition (10%): Smoothness of moving from trial to paid plans.
![](https://10web.io/blog/wp-content/uploads/sites/4/2024/03/durable_inner.png)
![](https://10web.io/blog/wp-content/uploads/sites/4/2024/03/instapage_inner.png)
Overall Result
:
Durable.co wins
. Durable.co scores 7.2, offering a free version and a 30-day money-back guarantee, which allows users to test premium features. Instapage, scoring 6.1, provides a 14-day free trial but requires users to fill in their payment information, which may lead to automatic charges if not cancelled by the end of the trial period.
![]() |
![]() |
|
---|---|---|
Free Plan |
Yes |
No |
Trial Duration |
No free trial, 30-day money back guarantee | 14 days (requires payment information) |
Testing Premium Features |
During the 30-day refundable period |
During the free trial |
Money Back Guarantee |
30 days |
24 hours |
Price
PriceLooks at the cost-effectiveness and value for money of each platform.Score Components:
- Plan value (40%): What each pricing tier offers.
- Transparency and clarity (30%): Clearness of pricing structures.
- Flexibility of plans (20%): Range of options to suit different budgets.
- Hidden costs (10%): Additional expenses not included in the plan.
![](https://10web.io/blog/wp-content/uploads/sites/4/2024/03/durable_inner.png)
![](https://10web.io/blog/wp-content/uploads/sites/4/2024/03/instapage_inner.png)
Durable.co offers a more affordable range of plans compared to Instapage, making it a more cost-effective choice for small businesses and entrepreneurs. However, Instapage’s comprehensive features and customization options may provide better value for larger businesses and those with more complex needs.
![]()
|
![]()
|
|
---|---|---|
Free |
Free Plan ($0/month): Offers basic features for individuals or aspiring entrepreneurs, including a subdomain, email support, and AI assistant. And up to 3 website pages. |
No offering at this amount. |
$10-$20 |
Starter ($15/month): For solopreneurs/small businesses, includes a custom domain, priority support, and more advanced features as well as up to 10 website pages. Value for Price: 6.0 |
No offering at this amount. |
$20-$30 |
Business ($25/month): Tailored for established businesses, offering extensive CRM features, unlimited promotions, and up to 100 website pages. Value for Price: 8.0 |
No offering at this amount. |
$90-$100 |
Mogul ($95/month): Designed for managing multiple businesses with a single account, offering the most comprehensive features. Offers up to 5 websites with unlimited pages. Value for Price: 9.5 |
No offering at this amount. |
$200+ |
No offering at this amount. |
BUILD ($299/month): Optimize conversions with experimentation and lead generation. Includes #1 Landing page builder, No Conversion Limits, Server-Side A/B Testing, AI Content, Unlimited Triggered Popups, Thor Render Engine, Dynamic Text Replacement, SSL Encryption, GDPR Compliance, Google SSO, Zapier, HubSpot, Salesforce, Marketo Integration, Multi-Step Forms, Invisible reCAPTCHA, and more. Value for Price: 7.5 |
location. As a result in rare cases the prices displayed here can differ from the ones you see on their
websites.
Hosting quality
Hosting
qualityExamines the reliability and performance of the hosting solutions.Score Components:
- Uptime (40%): Consistency and reliability of website availability.
- Speed (30%): Loading times and performance.
- Bandwidth and storage (20%): Sufficiency of resources provided.
- Data centers (10%): Quality and distribution of hosting infrastructure.
![](https://10web.io/blog/wp-content/uploads/sites/4/2024/03/durable_inner.png)
![](https://10web.io/blog/wp-content/uploads/sites/4/2024/03/instapage_inner.png)
🏆
Winner: Instapage
Instapage offers cloud hosting with a 99.9% uptime guarantee, although it does not disclose the locations of its data centers. Durable.co also offers hosting included in all of their plans, but does not provide explicit information about its hosting type, uptime, or data center locations. This lack of transparency gives Instapage a slight edge in this category.
![]() |
![]() |
|
---|---|---|
Do they offer hosting? |
Yes |
Yes |
Type of hosting: |
Not explicitly stated |
Cloud Hosting |
Uptime: |
Not explicitly stated |
99.9% |
Uptime Guarantee: |
No |
Yes, 99.9% |
Data Centers: |
Not disclosed |
Not disclosed |
Website Speed Optimization
Website Speed OptimizationEvaluates optimization of website loading timesScore Components:
- PageSpeed Score (30%): Google’s score indicating performance optimization.
- Loading Time (30%): The average time until a website is fully interactive.
- Mobile Optimization (15%): Optimization effectiveness for mobile devices.
- Resource Optimization (15%): Optimizing images, scripts, and other heavy resources.
- CDN Usage (10%): Use of CDN to enhance speed across geolocations.
![](https://10web.io/blog/wp-content/uploads/sites/4/2024/03/durable_inner.png)
![](https://10web.io/blog/wp-content/uploads/sites/4/2024/03/instapage_inner.png)
🏆 Winner: Durable.co
Both Durable.co and Instapage prioritize website performance and page speed, but Durable.co takes the lead with a more comprehensive approach to speed optimization.
![]() |
![]() |
|
---|---|---|
Focus |
Server Optimization, Image Optimization, Caching, Code minification, Lazy Loading, CDN |
Responsive design, Image optimization, Caching |
Performance Tools |
Google Lighthouse, PageSpeed Insights |
Google PageSpeed Insights Integration |
Key Strategies |
Server Optimization, Image Optimization, Caching, Code minification, Lazy Loading, CDN |
Responsive design, Image optimization, Caching |
Load Times |
Not published by Durable.co |
Varies depending on optimization |
Page Speed Scores Range |
Not published by Durable.co |
Varies depending on optimization |
Core Web Vitals Improvement |
Emphasis on LCP, FID, CLS improvements |
No information provided by Instapage |
Durable.co, an AI-powered website builder, prioritizes website performance and speed optimization. It employs strategies such as server optimization, image optimization, caching, code minification, lazy loading, and content distribution networks (CDN) to enhance the speed of websites built on its platform. Durable.co also emphasizes improvements in Core Web Vitals, including Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). However, Durable.co does not publish aggregate data or benchmarks specific to sites hosted on their platform.
On the other hand, Instapage, a landing page platform, focuses on responsive design, image optimization, and caching for speed optimization. However, it does not provide any information on their Core Web Vitals improvements. The load times and PageSpeed scores for websites built on Instapage vary depending on optimization.
Get a head start on website creation with AI
Create a custom website tailored to your business needs 10X faster with 10Web AI Website Builder!
Plugins and integrations
Plugins and integrationsMeasures the range and effectiveness of additional plugins and integrations.Score Components:
- Variety of options (40%): Range of available add-ons.
- Integration smoothness (30%): Ease of integrating plugins into the site.
- Quality of plugins (20%): Functionality and reliability of the options.
- Custom integration capabilities (10%): Support for custom or third-party integrations.
![](https://10web.io/blog/wp-content/uploads/sites/4/2024/03/durable_inner.png)
![](https://10web.io/blog/wp-content/uploads/sites/4/2024/03/instapage_inner.png)
🏆 Winner: Instapage.
With a score of 6.8, Instapage edges out Durable.co (6.4) in the plugins and integrations category. Instapage supports over 40 integrations with third-party platforms, including major CRM, email marketing, analytics, and advertising tools. This enables users to connect their landing pages seamlessly with essential digital marketing tools and services, enhancing the overall marketing funnel.
On the other hand, Durable.co doesn’t offer its own plugins or extensions for its website building platform. Instead, it integrates with a variety of third-party tools and services to add functionality to your website. These integrations are not directly managed by Durable, so the number of available options and their pricing structures can vary depending on the specific tools you choose.
Marketing Features
Design FunctionalitiesRepresents how well each platform allows for creative design and customization of websites.Score Components:
- Template Variety (30%): Range and quality of design templates.
- Customization (30%): Flexibility and options for design alterations.
- User Interface (20%): Ease and intuitiveness of the design process.
- Responsiveness (10%): Adaptability to different devices and screen sizes.
- Innovation (10%): Unique design features and tools.
![](https://10web.io/blog/wp-content/uploads/sites/4/2024/03/durable_inner.png)
![](https://10web.io/blog/wp-content/uploads/sites/4/2024/03/instapage_inner.png)
🏆
Overall Winner: Tie
. Both Durable.co and Instapage offer a robust set of marketing features, with Durable.co providing a slight edge in blogging capabilities and Instapage excelling in ad and promotion features.
![]() |
![]() |
|
---|---|---|
SEO Tools |
✓ |
✓ |
Email Marketing |
✓ |
✓ |
Blogging |
✓ |
✗ |
Social Media Integration |
✓ |
✓ |
Analytics and Reporting |
Analytics dashboard for website traffic and performance |
Conversion analytics, real-time reports, and A/B testing |
Ads and Promotions |
Marketing features for brand awareness and customer reach |
AdMap for ad-to-page personalization and integration with advertising platforms |
Customer Support
Customer supportEvaluates the quality and availability of support options.Score Components:
- Response time (40%): Speed of support responses.
- Support quality (30%): Effectiveness and helpfulness of the support.
- Availability (20%): Range of support channels (phone, chat, email).
- Resource richness (10%): Quality of self-help and educational materials.
![](https://10web.io/blog/wp-content/uploads/sites/4/2024/03/durable_inner.png)
![](https://10web.io/blog/wp-content/uploads/sites/4/2024/03/instapage_inner.png)
🏆 Winner: Instapage
. When comparing Durable.co vs Instapage, Instapage takes the lead with a higher customer support score of 7.6. Instapage offers live chat support available 24 hours a day from Monday to Friday, along with email and toll-free phone support during regular business hours. This extensive availability ensures that users can get help whenever they need it, which is crucial for maintaining high conversion rates on landing pages.
Durable.co, on the other hand, provides customer support through phone, email, and live chat, but their support team is only available from Monday to Friday, 9am to 5pm. While they strive to offer prompt and efficient assistance, the limited hours may not be sufficient for businesses that require more immediate support.
For enterprise-level support, Instapage excels with dedicated Success Managers and Launch Specialists who provide personalized onboarding, training, and strategic insights. Durable.co also offers enterprise support with IT consulting, software development, and project management, but the tailored, hands-on approach of Instapage’s support team gives it an edge in this category.
Security
SecurityLooks at the platforms’ security measures and data protection.Score Components:
- Data protection (40%): Safeguards for user and customer data.
- SSL and encryption (30%): Implementation of secure connections.
- Compliance (20%): Adherence to industry security standards.
- Regular updates (10%): Frequency of security updates and patches.
![](https://10web.io/blog/wp-content/uploads/sites/4/2024/03/durable_inner.png)
![](https://10web.io/blog/wp-content/uploads/sites/4/2024/03/instapage_inner.png)
🏆
Winner: Instapage
. Instapage’s security measures are comprehensive, with SOC 2 Type I and Type II compliance, risk management policies, and a strong focus on privacy, aligning with GDPR and CCPA regulations. Their Information Security Program is based on ISO 27001/2 and NIST 800-53 frameworks, covering multiple aspects of security from asset management to incident response. Physical, access, and network security protocols are rigorously enforced, alongside SSL/HTTPS support for all landing pages to ensure secure client data handling and privacy.
Durable.co also places a strong emphasis on website security and has implemented various measures to ensure the protection of user data. These measures include the utilization of SSL encryption to guarantee the security of all data exchanged between the user’s web browser and their servers. Furthermore, they consistently update their software and plugins to address and rectify any vulnerabilities, thereby fortifying defenses against potential cyber threats. Additionally, a robust firewall is in operation to actively oversee and thwart any suspicious activities occurring on the website. However, compared to Instapage, Durable.co’s security measures are not as comprehensive.
AI Capabilities
AI capabilitiesMeasures the effectiveness of AI-driven features and tools.Score Components:
- Automation efficiency (40%): Impact of AI on streamlining processes.
- Personalization (30%): AI-driven customization for users or customers.
- AI-Assisted design (20%): Role of AI in website design and functionality.
- Data analysis (10%): Use of AI in interpreting user data and analytics.
![](https://10web.io/blog/wp-content/uploads/sites/4/2024/03/durable_inner.png)
![](https://10web.io/blog/wp-content/uploads/sites/4/2024/03/instapage_inner.png)
![]() |
![]() |
|
---|---|---|
AI Builder |
Durable.co offers an AI website builder for creating professional and visually appealing websites without any coding knowledge |
|
AI Ecommerce features |
AI personalizes the shopping experience, recommends products based on browsing and purchase history, and provides instant customer service through AI-driven chatbots |
|
AI Content Generation |
Advanced natural language processing for swift production of diverse content types |
AI Content Generator facilitates quicker landing page creation by automatically producing content tailored to the target audience |
Additional AI Features |
Predictive maintenance, AI-powered inventory management, predictive analytics for supply chain management |
AI Experiments for dynamically allocating traffic to higher-performing test variants |
🏆 Winner: Durable.co
. Durable.co, with a score of 7.5, offers a comprehensive range of AI features including an AI builder, AI ecommerce features, AI content generation, and additional AI features. These features are designed to simplify the website creation process and enhance the user experience.
Instapage, with a score of 6.0, does not offer an AI builder or AI ecommerce features. However, it does offer AI content generation and additional AI features. These features are designed to facilitate quicker landing page creation and speed up experimentation.
User Management
User ManagementAssesses the platforms’ capabilities in managing user roles, permissions, and accessibility.Score Components:
- Role Customization (40%): Flexibility in creating and defining user roles and
permissions. - Ease of Management (30%): User interface and tools for managing users.
- Access Control (20%): Effectiveness of access control measures for different user
levels. - Scalability (10%): Ability to manage a growing number of users efficiently.
![](https://10web.io/blog/wp-content/uploads/sites/4/2024/03/durable_inner.png)
![](https://10web.io/blog/wp-content/uploads/sites/4/2024/03/instapage_inner.png)
🏆 Winner: Instapage
. User management on Durable.co and Instapage involves different approaches to website editing access.
- Durable.co’s free plan doesn’t permit adding extra users; only the account owner can edit the website. In the Starter and Business Plans, one additional user can edit the website, bringing the total to two users. The Mogul Plan allows for the creation of multiple businesses under one account, each with its own website. Additional users can edit each website, but the exact number is not publicly disclosed.
- On Instapage, users managing a website can be assigned different roles: Viewer, Editor, or Manager. A Viewer has limited access, only able to view pages. An Editor can edit pages, and a Manager has full access except for billing information and the audit log. The number of users you can invite depends on your subscription limits. However, only one user can edit a page at a time to prevent overwrite issues.
Instapage User Roles and Access Levels:
Role | Description | Access Highlights |
---|---|---|
Administrator | Oversees the entire Instapage account, managing users, settings, and billing information. | Full access to all features, including user management, settings, billing, and page creation and editing. |
Editor | Works on creating and editing landing pages, responsible for the design and content. | Can create and edit pages, manage integrations, and view analytics, but cannot change account settings or manage users. |
Viewer | Has view-only access to the landing pages, typically for review or analytics purposes. | Can view pages and analytics but cannot make any edits or access account settings. |
Additional Features
![]() |
![]() |
|
---|---|---|
SSL Certificate |
✓ |
✓ |
Custom Domain |
✓ |
✓ |
Free Custom Domain Included |
✓ |
X |
International Domains |
✓ |
✓ |
Mobile Responsive |
✓ |
✓ |
Page Speed |
✓ |
✓ |
Website Builder Mobile App |
X |
X |
Convert a Website To An App |
X |
X |
Website Analytics |
✓ |
✓ |
Multilingual Sites |
✓ |
✓ |
Multiple Users |
✓ |
✓ |
User Feedback
Durable.co, while not having any reviews on G2, is designed to provide a user-friendly experience for small businesses and entrepreneurs. Its AI-driven approach simplifies the website creation process, making it an attractive option for those looking to establish an online presence quickly and without the need for coding skills. The platform’s focus on ease of use and efficiency is likely to resonate well with its target audience.
Instapage, on the other hand, has received positive feedback on G2, with a rating of 4.3/5 from 488 reviews. Users appreciate its user-friendly interface, robust customer support, and seamless integration capabilities. The platform is praised for its effectiveness in creating high-quality, high-converting landing pages optimized for lead capture. However, some users have reported challenges with mobile responsiveness, custom domain settings, and occasional bugs. Despite these issues, Instapage remains a popular choice for marketers looking to optimize their advertising conversion rates.
The making of this blog
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FAQ
Which platform is better for creating landing pages, Durable.co or Instapage?
Can I use Durable.co and Instapage for ecommerce?
How do Durable.co and Instapage compare in terms of AI capabilities?
Which platform offers better customer support, Durable.co or Instapage?
Are Durable.co and Instapage suitable for beginners?
What are the main differences in pricing between Durable.co and Instapage?