Final verdict
Instapage and Jigsy both offer unique features, but they cater to different user needs and preferences.
-
Instapage (Overall Grade: 6.6/10)
excels in creating high-conversion landing pages with advanced design functionalities, ease of use, and robust marketing tools. It is ideal for businesses focused on optimizing their advertising efforts and improving conversion rates. Instapage’s comprehensive learning resources, superior customer support, and strong security measures make it a reliable choice for users prioritizing performance and data protection. -
Jigsy (Overall Grade: 4.4/10)
provides a versatile website building experience with a user-friendly drag-and-drop interface and a range of templates suitable for various industries. It is a good option for individuals and small businesses looking to establish an online presence without extensive technical knowledge. While Jigsy offers more budget-friendly pricing and basic ecommerce functionalities, it falls short in comparison to Instapage in terms of advanced features and overall performance.
|
|
|
---|---|---|
Design functionalities & templates |
8.0 |
6.4 |
Ease of use |
8.5 |
6.5 |
Ecommerce |
4.2 |
3.4 |
Website Editors |
7.5 |
5.7 |
Product testing options |
6.1 |
5.3 |
Price |
7.0 |
7.6 |
Hosting quality |
6.0 |
4.5 |
Website speed optimization |
6.2 |
5.9 |
Plugins and integrations |
6.8 |
5.0 |
Marketing features |
7.7 |
3.8 |
Customer support |
7.6 |
4.3 |
Security |
8.4 |
0.0 |
AI capabilities |
6.0 |
0.0 |
User Management |
7.3 |
0.0 |
Best for ecommerce
Verdict
: Instapage and Jigsy both offer basic ecommerce functionalities, but they cater to different needs. Instapage is primarily a landing page builder with limited ecommerce features, while Jigsy provides more comprehensive ecommerce tools through third-party integrations.
-
Instapage
: Instapage is designed to create high-converting landing pages with some ecommerce integrations. It supports payment gateways like Stripe and PayPal, making it suitable for businesses focusing on lead generation and sales conversions. However, its ecommerce capabilities are limited, and it lacks product page customization and ecommerce-specific templates. Instapage is best for those who need a robust landing page builder with basic ecommerce functionalities. -
Jigsy
: Jigsy offers a more comprehensive set of ecommerce tools through third-party integrations, such as PayPal and Ecwid. It provides basic product page customization and supports eBay product listings, making it a better choice for small businesses looking to establish an online presence. While Jigsy’s ecommerce features are more extensive than Instapage’s, they are still relatively basic compared to dedicated ecommerce platforms.
Best for informational & business websites
Verdict
: Instapage is the superior choice for creating high-conversion landing pages and informational business websites, thanks to its advanced design functionalities and ease of use. Jigsy, while versatile, falls short in comparison, particularly in terms of design quality and user support.
-
Instapage
: Instapage excels in creating high-performing landing pages tailored for business-specific needs. With a score of 7.9, it offers advanced design functionalities, a comprehensive set of learning resources, and a user-friendly interface. Instapage’s cloud hosting with a 99.9% uptime guarantee ensures reliability, while its optimization tools enhance website speed and performance. For businesses focused on marketing and conversion, Instapage is a robust platform that supports team collaboration and provides extensive integrations. -
Jigsy
: Jigsy, scoring 6.5, is a versatile website builder suitable for individuals and small businesses looking to establish an online presence. It offers a drag-and-drop interface and a range of templates, but its design quality and support resources are less impressive compared to Instapage. While Jigsy includes hosting services and SEO tools, it lacks the advanced optimization and security features that Instapage provides. For users seeking a straightforward website builder with basic functionalities, Jigsy is a viable option, but it may not meet the needs of more demanding business websites.
Detailed comparison
Design functionalities & templates
Design FunctionalitiesRepresents how well each platform allows for creative design and customization of websites.Score Components:
- Template Variety (30%): Range and quality of design templates.
- Customization (30%): Flexibility and options for design alterations.
- User Interface (20%): Ease and intuitiveness of the design process.
- Responsiveness (10%): Adaptability to different devices and screen sizes.
- Innovation (10%): Unique design features and tools.
🏆
Winner: Instapage.
Instapage offers more advanced design functionalities and a higher quality of templates, making it a better choice for users focused on creating high-conversion landing pages.
Instapage provides an extensive collection of 100+ design templates tailored for business-specific needs. These templates support small teams and businesses in executing their marketing campaigns efficiently, including features for marketing automation, CRM, and analytics integrations.
Jigsy offers a diverse range of templates and designs, catering to various needs and preferences. Users can choose from a wide variety of themes, ensuring there’s something for every type of website. However, the templates look a bit outdated compared to other platforms.
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Ease of use
Ease of useReflects the platform’s overall user-friendliness.Score
Components:
- Learning curve (40%): Quickness and ease of getting started.
- Interface design (30%): Simplicity and intuitiveness of layout.
- User guidance (20%): Quality of tutorials and support.
- Flexibility (10%): Adaptability to various user skills.
🏆 Winner: Instapage
. Scoring an impressive 8.5, Instapage excels in ease of use with its intuitive drag-and-drop interface, making it accessible for users with different levels of technical expertise. Jigsy, with a score of 6.5, offers a user-friendly interface but falls short in comparison, particularly in terms of learning resources and community support. If ease of use is a priority, Instapage is the clear winner in this category.
Learning Resources
🏆 Winner: Instapage
. Instapage provides a comprehensive set of learning resources, including blogs, webinars, videos, and a detailed Help Center, ensuring users have ample support. Jigsy, on the other hand, offers a Wiki for self-help but lacks dynamic support and interactive learning opportunities, making Instapage the better choice for users seeking extensive educational resources.
For ecommerce
EcommerceMeasures the platform’s effectiveness in supporting online business activities.Score Components:
- Ecommerce themes and templates (20%): Variety and design of templates.
- Product management (25%): Ease of managing and organizing products.
- Payment options (25%): Variety and convenience of payment methods.
- Ecommerce features (20%): Features for managing an ecommerce store.
- Integration (10%): Compatibility with external e-commerce tools and services.
Instapage and Jigsy both offer basic ecommerce functionalities, but they cater to different needs. Instapage is primarily a landing page builder with limited ecommerce features, while Jigsy provides more comprehensive ecommerce tools through third-party integrations.
|
|
|
---|---|---|
Ecommerce themes and templates |
0.0 |
3.0 |
Product page customization |
0.0 |
2.5 |
Payment processing and commissions |
5.0 |
4.0 |
POS capabilities |
0.0 |
0.0 |
Payment gateways |
6.0 |
3.5 |
Product numbers |
0.0 |
4.0 |
Additional ecommerce features |
4.0 |
3.5 |
Instapage ecommerce features:
- Shopify integration
- Payment gateways such as Stripe and PayPal
Jigsy ecommerce features:
- PayPal integration
- Ecwid product listing
- Ecwid shopping bag
- eBay product listing
Ecommerce themes & templates
Neither Instapage nor Jigsy offers ecommerce-specific templates. However, Jigsy allows for extending a website’s ecommerce capabilities with Ecwid and eBay product listings within the chosen templates.
Product page customization
Instapage does not have product page customization capabilities, while Jigsy offers very limited product page customization possibilities.
Payment processing
Instapage supports payment gateway integration through external systems and third-party services like Commence Payments for Stripe, facilitating various payment options such as Apple Pay, Google Pay, and card payments. The platform itself does not directly charge commissions for transactions, but payment gateways may have their own fees. Jigsy, on the other hand, offers only a few payment processing options, exclusively supporting PayPal among third-party gateways. Jigsy does not impose any transaction fees, nor does it provide any point-of-sale (POS) capabilities.
In summary, while both platforms offer basic ecommerce functionalities, Instapage is more suited for creating high-converting landing pages with some ecommerce integrations, whereas Jigsy provides a more comprehensive set of ecommerce tools through third-party integrations, making it a better choice for small businesses looking to establish an online presence.
Website Editors
Website EditorsEvaluates the platforms’ website building and editing capabilities.Score Components:
- Customization tools (40%): Range and power of editing features.
- Editor usability (30%): User experience within the editor.
- Design flexibility (20%): Freedom in layout and design changes.
- Update and maintenance ease (10%): Simplicity of updating and maintaining the site.
🏆
Winner: Instapage
. Instapage, with a score of 7.5, is a comprehensive landing page platform designed to improve advertising conversion through personalization, optimization, and testing. It offers a range of tools for creating, testing, and optimizing landing pages with a focus on increasing sales, leads, and customer satisfaction. The platform boasts features such as AI content generation, targeted messaging through personalized landing pages, data-backed insights for optimization, and seamless ad-to-landing-page experiences. Instapage is recognized for its ease of use, allowing for the creation of high-performing landing pages without the need for a developer, and it facilitates team collaboration with its intuitive, cloud-based features.
Jigsy’s editor, scoring 5.7, is a versatile website builder that allows users to create professional-looking websites without the need for coding knowledge. It offers a drag-and-drop interface, making it easy for users to customize their site’s layout, add content, and integrate various features. Jigsy provides a range of templates that cater to different styles and industries, ensuring users can find a design that suits their needs. Additionally, it includes hosting services, SEO tools, and support for e-commerce functionalities, making it a comprehensive solution for individuals and small businesses looking to establish an online presence.
Mobile editor/app
🏆
Winner: Jigsy
. When it comes to mobile editing capabilities, both Instapage and Jigsy fall short of providing dedicated mobile editor apps. Instapage does not offer any mobile editing options, which limits its usability for on-the-go adjustments.
Jigsy, while also lacking a dedicated mobile app, allows users to make minor changes through a mobile browser. This feature, although limited, provides some level of flexibility for users needing to make quick edits without accessing a desktop.
In summary, Jigsy scores higher due to its ability to facilitate small changes via a mobile browser, offering a slight advantage over Instapage, which lacks any mobile editing functionality.
Product testing options
Product Testing OptionsAssesses the options for trying out platform features before commitment.Score Components:
- Trial quality (40%): Extent and usefulness of the trial or free version.
- Feature accessibility (30%): How many features are available to test.
- Trial duration (20%): Length of the trial period.
- Ease of transition (10%): Smoothness of moving from trial to paid plans.
Overall Result
:
Instapage wins
. Instapage scores 6.1, slightly higher than Jigsy’s 5.3, due to its more straightforward trial and premium feature testing options. Instapage offers a 14-day free trial, although it requires payment information upfront, and a 24-hour money-back guarantee. Jigsy, while providing a free plan, limits users to building but not publishing websites unless they upgrade, and offers a 30-day money-back guarantee.
|
|
|
---|---|---|
Free Plan |
No |
Yes (Build only, no publish) |
Trial Duration |
14 days | No |
Testing Premium Features |
During the free trial |
Free plan (build only), 30-day refundable period |
Money Back Guarantee |
24-hour money back guarantee |
30-day money back guarantee |
Price
PriceLooks at the cost-effectiveness and value for money of each platform.Score Components:
- Plan value (40%): What each pricing tier offers.
- Transparency and clarity (30%): Clearness of pricing structures.
- Flexibility of plans (20%): Range of options to suit different budgets.
- Hidden costs (10%): Additional expenses not included in the plan.
Jigsy offers more budget-friendly options, while Instapage provides advanced features at a higher price point, with custom pricing for enterprise needs.
|
|
|
---|---|---|
Free |
No offering at this amount. |
Free ($0/month): 500 MB of hosting storage, allows only to build the website but not to it |
$0-$5 |
No offering at this amount. |
Starter ($4.99/month): 500 MB of hosting storage, 10 pages, 1 website Value for Price: 5.0 |
$5-$10 |
No offering at this amount. |
Basic ($9.99/month): 2 GB of hosting storage, 99 pages, 3 websites, use your own domain Value for Price: 7.0 |
$10-$20 |
No offering at this amount. |
Premium ($12.99/month): 5 GB of hosting storage, unlimited pages, 10 websites, use your own domain, priority support Value for Price: 9.0 |
$200+ |
BUILD ($299/month): Optimize conversions with experimentation and lead generation. Includes #1 Landing page builder, No Conversion Limits, Server-Side A/B Testing, AI Content, Unlimited Triggered Popups, Thor Render Engine, Dynamic Text Replacement, SSL Encryption, GDPR Compliance, Google SSO, Zapier, HubSpot, Salesforce, Marketo Integration, Multi-Step Forms, Invisible reCAPTCHA, and more. Value for Price: 7.5 |
No offering at this amount. |
location. As a result in rare cases the prices displayed here can differ from the ones you see on their
websites.
Hosting quality
Hosting
qualityExamines the reliability and performance of the hosting solutions.Score Components:
- Uptime (40%): Consistency and reliability of website availability.
- Speed (30%): Loading times and performance.
- Bandwidth and storage (20%): Sufficiency of resources provided.
- Data centers (10%): Quality and distribution of hosting infrastructure.
🏆
Winner: Instapage
Instapage offers cloud hosting with a 99.9% uptime guarantee, making it a more reliable option compared to Jigsy, which lacks disclosed uptime statistics and guarantees. Instapage’s focus on landing pages and optimization tools further enhances its hosting quality for targeted marketing campaigns.
|
|
|
---|---|---|
Do they offer hosting? |
Yes |
Yes |
Data Centers: |
Not disclosed |
Not disclosed |
Type of hosting: |
Cloud Hosting |
Cloud based hosting |
Uptime: |
99.9% |
Not disclosed |
Uptime Guarantee: |
Yes, 99.9% |
No |
Website Speed Optimization
Website Speed OptimizationEvaluates optimization of website loading timesScore Components:
- PageSpeed Score (30%): Google’s score indicating performance optimization.
- Loading Time (30%): The average time until a website is fully interactive.
- Mobile Optimization (15%): Optimization effectiveness for mobile devices.
- Resource Optimization (15%): Optimizing images, scripts, and other heavy resources.
- CDN Usage (10%): Use of CDN to enhance speed across geolocations.
🏆 Winner: Instapage
Both Instapage and Jigsy have their own methods for optimizing website speed, but Instapage has a slight edge due to its more comprehensive approach to optimization.
|
|
|
---|---|---|
Focus |
Responsive design, Image optimization, Caching |
CDN, Image Optimization |
Performance Tools |
Data-backed insights for optimization |
SEO tools |
Key Strategies |
Responsive design, Image optimization, Caching |
CDN, Image Optimization |
Load Times |
Varies depending on optimization |
Varies widely, depending on optimization, website complexity |
Page Speed Scores Range |
Varies depending on optimization |
Varies widely, depending on optimization, website complexity |
Core Web Vitals Improvement |
Not provided |
Not disclosed |
Instapage is a comprehensive landing page platform designed to improve advertising conversion through personalization, optimization, and testing. It offers a range of tools for creating, testing, and optimizing landing pages with a focus on increasing sales, leads, and customer satisfaction. The platform boasts features such as AI content generation, targeted messaging through personalized landing pages, data-backed insights for optimization, and seamless ad-to-landing-page experiences. Instapage is recognized for its ease of use, allowing for the creation of high-performing landing pages without the need for a developer, and it facilitates team collaboration with its intuitive, cloud-based features. Instapage employs strategies like responsive design, image optimization, and caching to enhance website speed. However, specific load times and PageSpeed scores can vary depending on the level of optimization applied.
Jigsy, on the other hand, is a versatile website builder that allows users to create professional-looking websites without the need for coding knowledge. It offers a drag-and-drop interface, making it easy for users to customize their site’s layout, add content, and integrate various features. Jigsy provides a range of templates that cater to different styles and industries, ensuring users can find a design that suits their needs. Additionally, it includes hosting services, SEO tools, and support for e-commerce functionalities, making it a comprehensive solution for individuals and small businesses looking to establish an online presence. Jigsy employs strategies like CDN and image optimization to improve website speed. However, both load times and PageSpeed scores can vary widely depending on the optimization and complexity of the website.
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Plugins and integrations
Plugins and integrationsMeasures the range and effectiveness of additional plugins and integrations.Score Components:
- Variety of options (40%): Range of available add-ons.
- Integration smoothness (30%): Ease of integrating plugins into the site.
- Quality of plugins (20%): Functionality and reliability of the options.
- Custom integration capabilities (10%): Support for custom or third-party integrations.
🏆 Winner: Instapage.
Instapage scores 6.8, offering a comprehensive range of over 40 integrations that enhance marketing, analytics, and conversion optimization. Its seamless connections with major CRM, email marketing, and advertising tools make it a strong choice for businesses focused on improving their marketing funnel.
Jigsy, with a score of 5.0, provides a more limited set of integrations but still covers essential functionalities like multimedia content, social media, and eCommerce. While it may not match Instapage in terms of breadth, it offers valuable tools for creating a dynamic and interactive online presence.
Marketing Features
Design FunctionalitiesRepresents how well each platform allows for creative design and customization of websites.Score Components:
- Template Variety (30%): Range and quality of design templates.
- Customization (30%): Flexibility and options for design alterations.
- User Interface (20%): Ease and intuitiveness of the design process.
- Responsiveness (10%): Adaptability to different devices and screen sizes.
- Innovation (10%): Unique design features and tools.
🏆
Overall Winner: Instapage
. Instapage excels with its advanced marketing tools, particularly in analytics, ad campaign management, and SEO. Jigsy, while versatile, offers more basic features suitable for simpler website needs.
|
|
|
---|---|---|
SEO Tools |
✓ |
✓ |
Email Marketing |
✓ |
|
Blogging |
|
✓ |
Social Media Integration |
✓ |
✓ |
Analytics and Reporting |
Advanced analytics, A/B testing, real-time reports |
Limited to Google Analytics |
Ads and Promotions |
AdMap for ad-to-page personalization, integration with ad platforms |
|
Customer Support
Customer supportEvaluates the quality and availability of support options.Score Components:
- Response time (40%): Speed of support responses.
- Support quality (30%): Effectiveness and helpfulness of the support.
- Availability (20%): Range of support channels (phone, chat, email).
- Resource richness (10%): Quality of self-help and educational materials.
🏆 Winner: Instapage
. Comparing Instapage vs Jigsy, Instapage takes the lead in this category with a customer support score of 7.6. Instapage offers live chat support available 24 hours a day from Monday to Friday, along with email and toll-free phone support during regular business hours. Additionally, Instapage provides personalized assistance for enterprise users through Success Managers and Launch Specialists, ensuring a high level of support and guidance.
Jigsy, on the other hand, has a customer support score of 4.3. Jigsy’s support is primarily accessible through support tickets for users on its paid plans, with email support also available. However, feedback suggests that the support experience, especially for users on the free plan, may be less satisfactory, with inconsistent responses to email inquiries. This makes Jigsy’s support less reliable compared to Instapage’s comprehensive and accessible support system.
Security
SecurityLooks at the platforms’ security measures and data protection.Score Components:
- Data protection (40%): Safeguards for user and customer data.
- SSL and encryption (30%): Implementation of secure connections.
- Compliance (20%): Adherence to industry security standards.
- Regular updates (10%): Frequency of security updates and patches.
🏆
Winner: Instapage
. Instapage excels in security with a comprehensive approach that includes SOC 2 Type I and Type II compliance, GDPR and CCPA alignment, and adherence to ISO 27001/2 and NIST 800-53 frameworks. These measures ensure robust protection of user data and secure handling of client information, making it a reliable choice for users prioritizing security.
Jigsy, on the other hand, does not provide specific information about its security measures, which is a significant drawback for users who need assurance about the protection of their data and website integrity. This lack of transparency and detail places Jigsy at a disadvantage compared to Instapage’s well-documented security protocols.
AI Capabilities
AI capabilitiesMeasures the effectiveness of AI-driven features and tools.Score Components:
- Automation efficiency (40%): Impact of AI on streamlining processes.
- Personalization (30%): AI-driven customization for users or customers.
- AI-Assisted design (20%): Role of AI in website design and functionality.
- Data analysis (10%): Use of AI in interpreting user data and analytics.
|
|
|
---|---|---|
AI Builder |
Instapage does not have an AI builder |
Jigsy does not have an AI builder |
AI Ecommerce Features |
Instapage does not have AI ecommerce features |
Jigsy does not have any AI ecommerce capabilities |
AI Content Generation |
AI Content Generator for landing pages |
Jigsy does not have any AI content generation features |
Additional AI Features |
AI Experiments for dynamic traffic allocation |
Jigsy does not have any AI features |
🏆 Winner: Instapage
. Instapage, with a score of 6.0, offers some AI capabilities that enhance the creation and optimization of landing pages. Its AI Content Generator helps in producing tailored content quickly, and AI Experiments allow for dynamic traffic allocation to higher-performing test variants. These features make Instapage a more advanced option in terms of AI capabilities compared to Jigsy.
Jigsy, with a score of 0.0, does not offer any AI capabilities. It focuses on providing a straightforward website building experience without the integration of AI tools.
User Management
User ManagementAssesses the platforms’ capabilities in managing user roles, permissions, and accessibility.Score Components:
- Role Customization (40%): Flexibility in creating and defining user roles and
permissions. - Ease of Management (30%): User interface and tools for managing users.
- Access Control (20%): Effectiveness of access control measures for different user
levels. - Scalability (10%): Ability to manage a growing number of users efficiently.
🏆 Winner: Instapage
. When it comes to managing users, Instapage provides a more comprehensive and structured approach compared to Jigsy.
- Instapage allows users to be assigned different roles: Viewer, Editor, or Manager. The number of users you can invite depends on your subscription limits. However, only one user can edit a page at a time to prevent overwrite issues.
- Jigsy does not have multiple users editing features, which limits its functionality for collaborative work.
Instapage User Roles and Access Levels:
Role | Description | Access Highlights |
---|---|---|
Administrator | Oversees the entire Instapage account, managing users, settings, and billing information. | Full access to all features, including user management, settings, billing, and page creation and editing. |
Editor | Works on creating and editing landing pages, responsible for the design and content. | Can create and edit pages, manage integrations, and view analytics, but cannot change account settings or manage users. |
Viewer | Has view-only access to the landing pages, typically for review or analytics purposes. | Can view pages and analytics but cannot make any edits or access account settings. |
Additional Features
|
|
|
---|---|---|
SSL Certificate |
✓ |
X |
Custom Domain |
✓ |
✓ |
Free Custom Domain Included |
X |
✓ |
International Domains |
✓ |
✓ |
Mobile Responsive |
✓ |
✓ |
Page Speed |
✓ |
X |
Website Builder Mobile App |
X |
X |
Convert a Website To An App |
X |
X |
Website Analytics |
✓ |
✓ |
Multilingual Sites |
✓ |
✓ |
Multiple Users |
✓ |
X |
User Feedback
Users generally appreciate Instapage for its user-friendly interface, robust customer support, and seamless integration capabilities, highlighting its effectiveness in creating high-quality, high-converting landing pages optimized for lead capture. Positive feedback emphasizes the platform’s ease of use, allowing both experienced marketers and newcomers to quickly design and deploy landing pages, along with its broad range of integrations with other marketing tools and CRM systems. However, some users encounter challenges with mobile responsiveness, custom domain settings, and occasional bugs.
Jigsy, on the other hand, does not have any reviews on the G2 platform. This lack of user feedback makes it challenging to gauge user satisfaction and performance when comparing Instapage vs Jigsy. Potential users may need to rely on other sources or personal trials to assess Jigsy’s capabilities and suitability for their needs.
The making of this blog
We followed a clear, step-by-step process to write and research this article.
FAQ
Which platform is better for creating high-conversion landing pages?
Can I use both Instapage and Jigsy for e-commerce?
How do Instapage and Jigsy compare in terms of ease of use?
What are the pricing options for Instapage and Jigsy?
Which platform offers better customer support?