Appy Pie vs Instapage: guide for 2024

Final verdict

Appy Pie and Instapage both offer unique strengths, but they cater to different needs and user bases.

Appy Pie (Overall Grade: 7.2/10)

is a versatile AI website builder that excels in ease of use and affordability. It is ideal for individuals and small businesses looking to establish an online presence quickly and without technical expertise. With a wide array of templates, comprehensive ecommerce features, and strong customer support, Appy Pie is a practical solution for creating professional-looking websites efficiently. When comparing Appy Pie vs Instapage, Appy Pie stands out for its user-friendly interface and extensive AI capabilities.
Instapage (Overall Grade: 6.6/10)

focuses on creating high-converting landing pages with advanced marketing tools and integrations. It is best suited for marketers and businesses aiming to optimize their advertising conversion rates. Instapage offers robust design functionalities, ease of use, and comprehensive security measures, making it a powerful tool for targeted marketing campaigns. In the Appy Pie vs Instapage comparison, Instapage is the preferred choice for users who prioritize landing page optimization and marketing automation.

	Overall grade: 7.2	Overall grade: 6.6
Design functionalities & templates	6.8	8.0
Ease of use	8.3	8.5
Ecommerce	7.2	4.2
Website Editors	7.7	7.5
Product testing options	8.9	6.1
Price	7.4	7.0
Hosting quality	6.9	6.0
Website speed optimization	5.0	6.2
Plugins/extensions and integrations	6.4	6.8
Marketing features	7.5	7.7
Customer support	8.2	7.6
Website security	7.5	8.4
AI capabilities	7.2	6.0
User Management	7.3	7.3
Overall	7.2	6.6

Best for ecommerce

7.2

4.2

Verdict

: Appy Pie is more suited for ecommerce due to its comprehensive set of features, while Instapage excels in landing page creation and marketing.

Appy Pie

: Appy Pie’s Website Builder offers a robust set of ecommerce features, including product and inventory management, a shopping cart, multiple currencies, promotions and discounts, order management, shipping options, analytics, and tax management. This makes it a practical solution for businesses looking to establish an online store with minimal effort and technical know-how. In the Appy Pie vs Instapage comparison, Appy Pie scores 7.2 for ecommerce.
Instapage

: Instapage is primarily focused on building high-converting landing pages and supports integration with ecommerce platforms such as Shopify. However, it lacks direct ecommerce functionalities like product page customization and POS capabilities. This makes it less suitable for businesses looking to manage an online store directly on the platform. In the Appy Pie vs Instapage comparison, Instapage scores 4.2 for ecommerce.

Best for informational & business websites

7.4

7.9

Verdict

: When it comes to creating informational and business websites, Instapage slightly outperforms Appy Pie, thanks to its comprehensive design functionalities, ease of use, and robust security measures.

Appy Pie

: Appy Pie’s Website Builder is designed for ease of use, making it accessible for users of all skill levels. It offers a simple drag-and-drop interface and a wide array of customizable templates, making it a practical solution for quickly creating professional-looking websites. However, its design functionalities and customization options are somewhat limited compared to Instapage. Appy Pie scores 7.4 in this category, making it a solid choice for those who prioritize simplicity and quick deployment.
Instapage

: Instapage excels in creating high-performing landing pages and informational websites with its extensive design features and optimization tools. It offers a range of templates tailored for business needs and integrates seamlessly with various marketing tools. Instapage scores 7.9, reflecting its superior design capabilities and ease of use. Its focus on personalization, optimization, and security makes it an excellent choice for businesses looking to enhance their online presence and improve conversion rates. When comparing Appy Pie vs Instapage, Instapage stands out for its comprehensive approach to website building and optimization.

Detailed comparison

6.8

8.0

🏆

Winner: Instapage.

If you’re looking for a platform that offers more creative control, a wide array of design features, and a higher Design Functionalities Templates score, Instapage is the preferred choice.

Appy Pie offers a wide array of website templates with over 10,000 options, catering to various needs and budgets. These templates are mobile-friendly and customizable, allowing users to edit colors, fonts, layouts, and add features. However, layout modifications are limited, and fine-tuning the mobile experience has constraints.

Appy Pie Themes

Compared to Appy Pie, Instapage provides an extensive collection of 100+ design templates for website building, business-specific templates. These templates are tailored to support small teams and businesses in executing their marketing campaigns efficiently, including features for marketing automation, CRM, and analytics integrations.

Instapage Themes

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8.3

8.5

🏆 Winner: Instapage

. Scoring a close 8.5, Instapage edges out Appy Pie (8.3) in terms of ease of use. Both platforms offer user-friendly, drag-and-drop interfaces, but Instapage provides more customization options and integrates with numerous marketing tools, making it slightly more user-friendly.

Learning Resources

🏆 Winner: Instapage

. While both platforms offer learning resources, Instapage provides a more comprehensive set of resources, including blogs, webinars, videos, podcasts, ebooks, dictionaries, guides, and customer stories. Appy Pie’s resources are more limited and not as extensive.

Learn Appy Pie

Learn Instapage

7.2

4.2

Appy Pie and Instapage offer different ecommerce capabilities. Appy Pie provides a comprehensive set of ecommerce features, including product and inventory management, a shopping cart, support for multiple currencies, promotions and discounts, order management, shipping options, analytics, and tax management. This makes it a suitable choice for businesses looking to establish an online store with minimal effort and technical know-how.


Ecommerce themes and templates	6.0	0.0
Product page customization	7.0	0.0
Payment processing and commissions	6.5	5.0
POS capabilities	6.0	0.0
Payment gateways	7.5	6.0
Product numbers	6.5	0.0
Additional ecommerce features	7.0	4.0

Appy Pie ecommerce features:

Product and Inventory Management
Shopping Cart
Multiple Currencies
Promotions and Discounts
Order Management
Shipping Options
Analytics
Tax management

Appy Pie add a product

Instapage ecommerce features:

Shopify integration
Payment gateways such as Stripe and Paypal

On the other hand, Instapage is primarily focused on building landing pages and supports integration with ecommerce platforms such as Shopify. However, it does not offer product page customization capabilities and does not provide Point of Sale (POS) capabilities, suggesting a primary use case away from direct sales or retail transactions.

When it comes to payment processing, Appy Pie offers a user-friendly platform for integrating payment processing and POS capabilities into mobile apps and online stores, supporting multiple payment gateways like PayPal, Stripe, and Square for secure and versatile customer transactions. Instapage supports payment gateway integration, notably through external systems and third-party services like Commence Payments for Stripe, facilitating various payment options such as Apple Pay, Google Pay, and card payments.

Considering the features, availability, cost, and flexibility, Appy Pie appears to be a more robust and flexible ecommerce solution compared to Instapage. However, if you are looking for a platform primarily for creating high-converting landing pages with a focus on online marketing, Instapage might still be worth considering.

7.7

7.5

🏆

Winner: Appy Pie

. With a score of 7.7, Appy Pie’s Website Builder is a user-friendly, cloud-based platform that allows individuals, professionals, and small businesses to create mobile-friendly websites without needing to code. It offers a drag-and-drop interface, customizable templates, and various features like social media integration, ecommerce capabilities, and SEO tools. This makes it an ideal solution for quickly creating a wide range of websites, from landing pages to online stores, tailored to users’ specific needs and brand identities.

Appy Pie editor

Instapage, scoring 7.5, is a comprehensive website builder focused on creating and optimizing landing pages for various marketing campaigns. It offers a drag-and-drop editor, AI content generation, detailed analytics, and extensive customization through custom code editing, alongside security and compliance features. The platform supports collaboration, integrates with numerous marketing tools, and is designed to streamline the process of building, testing, and optimizing landing pages to increase conversions.

Mobile editor/app

5.5

🏆

Winner: Appy Pie

. Neither Appy Pie nor Instapage offer a dedicated mobile app for editing websites. However, Appy Pie allows users to edit their websites using a mobile browser, providing some level of convenience for on-the-go adjustments. On the other hand, Instapage does not offer this feature, limiting its accessibility for mobile users. Therefore, Appy Pie takes the lead in this category due to its mobile browser editing capability.

8.9

6.1

Overall Result

:

Appy Pie Wins

. Appy Pie scores 8.9 in product testing options, significantly higher than Instapage’s 6.1. Appy Pie offers a 30-day free trial with access to all premium features, while Instapage provides a 14-day free trial with the caveat that users must provide payment information and may be charged automatically if they don’t cancel by the end of the trial period. Instapage does offer a 24-hour money-back guarantee, but Appy Pie’s longer trial period and access to premium features give it the edge in this category.


Free Plan	No	No
Trial Duration	30 days	14 days (with payment information)
Testing Premium Features	All features during free trial	During the free trial
Money Back Guarantee	No	24 hours

7.4

7.0

Appy Pie offers more affordable plans compared to Instapage, but Instapage provides more advanced features for conversion optimization and customer experience.

	Offerings	Offerings
$10-$20	Start ($18/month): Suitable for personal projects, offering 50 GB storage and access to professional theme templates, domain connection, no Appy Pie ads, CSS & Java customization, etc. Value for price: 6.5	No offering at this amount.
$30-$40	Grow ($36/month): Aimed at small businesses, providing unlimited storage, advanced marketing and monetizing tools, multiple payment gateways, etc. Value for price: 8.5	No offering at this amount.
$200+	No offering at this amount.	BUILD ($299/month): Optimize conversions with experimentation and lead generation. Includes #1 Landing page builder, No Conversion Limits, Server-Side A/B Testing, AI Content, Unlimited Triggered Popups, Thor Render Engine, Dynamic Text Replacement, SSL Encryption, GDPR Compliance, Google SSO, Zapier, HubSpot, Salesforce, Marketo Integration, Multi-Step Forms, Invisible reCAPTCHA, and more. Value for Price: 7.5

In some cases companies have different prices based on various components like a
location. As a result in rare cases the prices displayed here can differ from the ones you see on their
websites.

6.9

6.0

Winner: Instapage

. While both Appy Pie and Instapage offer hosting services, Instapage edges out with a higher uptime of 99.9% compared to Appy Pie’s 99%. However, Appy Pie provides more transparency about its data centers, relying on Amazon Web Services (AWS), while Instapage does not disclose the locations of its data centers.


Do they offer hosting?	Yes	Yes
Data Centers:	AWS	Not disclosed
Type of hosting:	Proprietary hosting	Cloud Hosting
Uptime:	99%	99.9%
Uptime Guarantee:	Yes, 99%	Yes, 99.9%

5.0

6.2

🏆 Winner: Instapage

Both Appy Pie and Instapage do not disclose specific details about their Core Web Vital improvements. However, Instapage seems to have a more direct approach to speed optimization with strategies like responsive design, image optimization, and caching. On the other hand, Appy Pie does not implement specific speed optimization strategies but offers tools and features for users to optimize their website’s speed.


Focus	User-driven optimization	Responsive design, Image optimization, Caching
Performance Tools	User-driven optimization tools	Built-in optimization tools
Key Strategies	No specific strategies disclosed	Responsive design, Image optimization, Caching
Load Times	Varies widely, depending on optimization and user’s location	Varies depending on optimization
Page Speed Scores Range	Varies widely, depending on optimization and user’s location	Varies depending on optimization
Core Web Vitals Improvement	No information disclosed	No information disclosed

Instapage, with its focus on responsive design, image optimization, and caching, provides built-in tools for speed optimization. However, the actual load times and PageSpeed scores vary depending on how well these tools are utilized in the optimization process.

Appy Pie, on the other hand, leaves the optimization largely to the user. It provides various tools and features that can help users optimize their website’s speed, but it does not implement specific speed optimization strategies. The load times and PageSpeed scores can vary widely, depending on how well the user utilizes these tools and features for optimization.

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6.4

6.8

🏆 Winner: Instapage.

With a score of 6.8, Instapage edges out Appy Pie, which scores 6.4. Instapage offers over 40 integrations with third-party platforms, including major CRM, email marketing, analytics, and advertising tools. This allows users to connect their landing pages seamlessly with essential digital marketing tools and services, enhancing the overall marketing funnel.

On the other hand, Appy Pie provides a range of plugins and extensions for website enhancement, with the availability differing across plans. While the free plan offers basic features, paid plans grant access to the Appy Pie marketplace, which includes over 100 plugins across categories such as marketing, design, social media, SEO, analytics, payments, and more.

Appy Pie Applications

Appy Pie integrations

Instapage Applications

Instapage integrations

7.5

7.7

🏆

Overall Winner: Instapage

. Instapage edges out Appy Pie with a slightly higher score, offering a comprehensive suite of marketing tools, including advanced analytics, ad-to-page personalization, and seamless integration with advertising platforms. Appy Pie, while offering a robust set of features, lacks the advanced ad and promotion capabilities of Instapage.


SEO Tools
Email Marketing
Blogging
Social Media Integration	Simplifies content sharing and audience engagement on major social platforms	Yes, with features for tracking and campaign management
Analytics and Reporting	Integration with Google Workspace may offer insights into web traffic and user behavior	Yes, including conversion analytics, real-time reports, and A/B testing
Ads and Promotions	Tools for creating and managing promotional content	Yes, with features like AdMap for ad-to-page personalization and integration with advertising platforms

8.2

7.6

🏆 Winner: Appy Pie

. Comparing Appy Pie vs Instapage, Appy Pie takes the lead in customer support with its 24/7 availability through live chat, email, and phone. Users appreciate the prompt and reliable assistance, along with extensive documentation and tutorials that help troubleshoot common issues independently. The platform’s commitment to providing a seamless user experience is evident in its support structure.

Instapage, while offering robust support through live chat, email, and phone, operates within more limited hours. Live chat is available 24 hours a day from Monday to Friday, and email support is encouraged for maintaining a written record. Despite these limitations, Instapage’s support team is known for its helpfulness and efficiency, particularly for users on the Convert plan who benefit from personalized assistance through Success Managers and Launch Specialists.

7.5

8.4

🏆

Winner: Instapage

. Instapage’s security measures are comprehensive, with SOC 2 Type I and Type II compliance, risk management policies, and a strong focus on privacy, aligning with GDPR and CCPA regulations. Their Information Security Program is based on ISO 27001/2 and NIST 800-53 frameworks, covering multiple aspects of security from asset management to incident response. Physical, access, and network security protocols are rigorously enforced, alongside SSL/HTTPS support for all landing pages to ensure secure client data handling and privacy.

Appy Pie also offers secure private data storage and protection for its users. With advanced encryption and strict access controls, users can trust that their personal information is safe and confidential. However, compared to Instapage, Appy Pie’s security measures are not as extensive, which is reflected in their lower security score.

7.2

6.0


AI Builder	Appy Pie offers an AI website builder
AI Ecommerce features	Personalized shopping experiences and AI chatbots
AI Content Generation	Advanced AI algorithms for tailored content creation	AI Content Generator for quicker landing page creation
Additional AI Features	Chatbots, virtual assistants, and AI-powered analytics	AI Experiments for dynamic traffic allocation to landing pages

🏆 Winner: Appy Pie

. Appy Pie’s AI capabilities are more comprehensive, offering an AI website builder, AI ecommerce features, AI content generation, and additional AI features such as chatbots, virtual assistants, and AI-powered analytics. This makes it a more versatile and powerful tool for businesses and individuals looking to create professional-looking websites quickly and easily.

Appy Pie AI feature

Instapage, while lacking an AI builder and AI ecommerce features, does offer AI content generation and an AI Experiments feature for dynamically allocating traffic to landing pages. This makes it a useful tool for marketers looking to create high-performing landing pages quickly and efficiently. However, its AI capabilities are not as extensive as those of Appy Pie.

7.3

No Clear Winner

. Both Appy Pie and Instapage offer different user access levels based on the plan chosen.

Appy Pie offers different user access levels based on the plan chosen. For the Free Plan, one user has full editing privileges. Paid plans include the Starter Plan (3 users), Hobby Plan (5 users), Professional Plan (10 users), and Enterprise Plan (unlimited users). Each plan designates an Admin with full access and additional Editors with varying editing rights. Additionally, paid plans allow for customization of roles, enabling tasks such as content editing or design adjustments.
On Instapage, users managing a website can be assigned different roles: Viewer, Editor, or Manager. A Viewer has limited access, only able to view pages. An Editor can edit pages, and a Manager has full access except for billing information and the audit log. The number of users you can invite depends on your subscription limits. However, only one user can edit a page at a time to prevent overwrite issues.

Instapage User Roles and Access Levels:

Role	Description	Access Highlights
Administrator	Oversees the entire Instapage account, managing users, settings, and billing information.	Full access to all features, including user management, settings, billing, and page creation and editing.
Editor	Works on creating and editing landing pages, responsible for the design and content.	Can create and edit pages, manage integrations, and view analytics, but cannot change account settings or manage users.
Viewer	Has view-only access to the landing pages, typically for review or analytics purposes.	Can view pages and analytics but cannot make any edits or access account settings.

Additional Features


SSL Certificate
Custom Domain
Free Custom Domain Included
International Domains
Mobile Responsive
Page Speed
Website Builder Mobile App
Convert a Website To An App
Website Analytics
Multilingual Sites
Multiple Users

User Feedback

Appy Pie

1328 reviews

4.7 out of 5 stars

Instapage

488 reviews

4.3 out of 5 stars

Appy Pie garners positive feedback for its user-friendly interface and excellent customer support, offering low-code solutions for app and website building without requiring coding experience. Users appreciate its ease of use, extensive features, and ability to create apps and websites quickly. While some express a desire for more customization options and templates, overall, Appy Pie serves as a valuable tool for businesses and individuals seeking to create apps and websites efficiently, solving the problem of complex coding requirements and providing a platform for easy communication and engagement with users.

Users generally appreciate Instapage for its user-friendly interface, robust customer support, and seamless integration capabilities, highlighting its effectiveness in creating high-quality, high-converting landing pages optimized for lead capture. Positive feedback emphasizes the platform’s ease of use, allowing both experienced marketers and newcomers to quickly design and deploy landing pages, along with its broad range of integrations with other marketing tools and CRM systems. However, some users encounter challenges with mobile responsiveness, custom domain settings, and occasional bugs.

The making of this blog

We followed a clear, step-by-step process to write and research this article.

Our Ranking Criteria

FAQ

Which platform is better for creating an online store, Appy Pie or Instapage?

Appy Pie is the better choice for creating an online store due to its extensive ecommerce features, including product and inventory management, multiple payment gateways, and analytics. Instapage, while offering valuable landing page capabilities, falls short in direct ecommerce functionalities.

Can I use Instapage for marketing my products effectively?

Yes, Instapage is ideal for marketing campaigns and enhancing conversion rates with its optimized landing pages and integration capabilities with ecommerce platforms like Shopify. It specializes in creating high-converting landing pages focused on marketing and lead generation.

How do Appy Pie and Instapage compare in terms of ease of use?

Instapage scores slightly higher in ease of use, offering a user-friendly, drag-and-drop interface with more customization options and marketing tool integrations. However, Appy Pie is also known for its straightforward, no-code solution for website creation, making it accessible for users of all skill levels.

Which platform offers better customer support, Appy Pie or Instapage?

Appy Pie edges out Instapage with its 24/7 customer support through live chat, email, and phone, along with extensive documentation and tutorials. Instapage also offers robust customer support but with slightly lower user satisfaction in comparison.

Are there any AI capabilities in Appy Pie and Instapage?

Appy Pie offers comprehensive AI capabilities, including an AI website builder, AI ecommerce features, and AI content generation. Instapage provides AI content generation and AI Experiments for dynamic traffic allocation to landing pages, but its AI capabilities are not as extensive as Appy Pie’s.

Which platform is more secure, Appy Pie or Instapage?

Instapage’s security measures are more comprehensive, with SOC 2 Type I and Type II compliance, risk management policies, and a strong focus on privacy. Appy Pie also offers secure data storage and protection, but Instapage’s security measures are more extensive.

Can I manage multiple users on both platforms?

Both Appy Pie and Instapage offer different user access levels based on the chosen plan. Appy Pie allows for customization of roles in its paid plans, while Instapage assigns roles like Viewer, Editor, or Manager, with the number of users depending on subscription limits.

What additional features do Appy Pie and Instapage offer?

Both platforms offer SSL certificates, custom domains, mobile responsiveness, and website analytics. Appy Pie also allows converting a website to an app and includes a free custom domain in certain plans, which Instapage does not offer.