Big Cartel vs Drupal: Comprehensive comparison guide for 2024

Final verdict


Big Cartel vs Drupal both offer unique advantages, but they cater to different audiences and needs.


  • Big Cartel (Overall Grade: 5.8/10)

    is designed for artists and small-scale sellers who prioritize simplicity and ease of use. It offers a straightforward setup process, customizable templates, and essential ecommerce features, making it ideal for independent creators and small businesses. However, its limited customization options and lack of advanced features may not meet the needs of larger or more complex online stores.

  • Drupal (Overall Grade: 6.4/10)

    is a powerful open-source CMS that excels in flexibility and extensibility. It is suitable for a wide range of websites, from personal blogs to complex corporate sites. Drupal offers a vast array of modules and themes, allowing for extensive customization and scalability. While it has a steeper learning curve and requires more technical knowledge, it provides robust security, comprehensive SEO features, and advanced content management capabilities, making it a versatile choice for developers and larger projects.

Best for ecommerce

6.2
7.5


Verdict

: Big Cartel is ideal for artists and small businesses, while Drupal offers extensive customization for larger, more complex ecommerce needs.


  • Big Cartel

    : Designed specifically for artists and makers, Big Cartel provides a straightforward setup process and essential ecommerce features like inventory management and sales tracking. It is perfect for small businesses and independent creators who need a simple, affordable platform to sell their creations online. However, when comparing Big Cartel vs Drupal, Big Cartel may lack the advanced features required for larger-scale operations.

  • Drupal

    : As an open-source CMS, Drupal offers a high degree of flexibility and extensibility, making it suitable for complex ecommerce websites. It supports a wide range of modules and themes, allowing for extensive customization of ecommerce functionalities. This makes Drupal a versatile choice for businesses that require more advanced features and scalability.

Best for informational & business websites

7.2
7.5


Verdict

: When it comes to creating informational and business websites, Drupal edges out Big Cartel due to its flexibility and extensive customization options. However, Big Cartel’s simplicity and ease of use make it a strong contender for small businesses and independent creators.


  • Big Cartel

    : Big Cartel is designed with simplicity in mind, making it particularly accessible for artists and small-scale sellers. Its straightforward setup process and customizable templates are ideal for users without extensive technical skills. However, its focus on ecommerce features may not fully cater to the needs of more complex informational websites. Best for Informational Business Websites score: 7.2.

  • Drupal

    : Drupal offers a robust and flexible platform suitable for a wide range of websites, from personal blogs to corporate sites. Its extensive library of modules and themes allows for significant customization, making it a versatile choice for complex informational websites. However, it comes with a steeper learning curve, which may be challenging for beginners. Best for Informational Business Websites score: 7.5.

Detailed comparison

Design functionalities & templates

Design FunctionalitiesRepresents how well each platform allows for creative design and customization of websites.Score Components:

  • Template Variety (30%): Range and quality of design templates.
  • Customization (30%): Flexibility and options for design alterations.
  • User Interface (20%): Ease and intuitiveness of the design process.
  • Responsiveness (10%): Adaptability to different devices and screen sizes.
  • Innovation (10%): Unique design features and tools.
6.9
7.8

🏆

Winner: Drupal.

If you’re looking for a platform that offers more creative control, a wide array of design features, and a vast selection of free and premium templates, Drupal is the preferred choice.

Big Cartel provides a variety of free, customizable templates designed to ensure that online stores look appealing on all devices. These templates are geared towards artists, creators, and small business owners, offering features like high-quality product displays and adjustable product grids without the need for coding knowledge. With over 15 different styles to choose from, Big Cartel’s templates allow for easy customization to fit any brand’s aesthetic, making it simple for anyone to start an online store quickly.


Big Cartel Themes

Big Cartel templates
Big Cartel template example

Compared to Big Cartel, Drupal, as a highly flexible and powerful content management system, offers a vast array of templates and designs to cater to virtually any website need. With thousands of themes available, users can choose from minimalist designs, industry-specific layouts, and highly customizable multipurpose themes. These templates are designed to be responsive, ensuring that websites look great on any device. Moreover, the Drupal community continuously contributes new designs and templates, expanding the options for users to keep their websites modern and engaging.


Drupal Themes

Drupal templates
Drupal template example

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Ease of use

Ease of useReflects the platform’s overall user-friendliness.Score
Components:

  • Learning curve (40%): Quickness and ease of getting started.
  • Interface design (30%): Simplicity and intuitiveness of layout.
  • User guidance (20%): Quality of tutorials and support.
  • Flexibility (10%): Adaptability to various user skills.
8.0
5.4


🏆 Winner: Big Cartel

. Scoring a solid 8.0, Big Cartel is designed with simplicity in mind, making it particularly accessible for artists and small-scale sellers who may not have extensive technical skills. Drupal, with a score of 5.4, offers a robust platform but with a steeper learning curve, especially for those new to web development. If ease of use is a priority, Big Cartel is the clear winner in this category.


Learning Resources


🏆 Winner: Drupal

. While both platforms offer solid learning resources, Drupal goes a step further with its wide array of detailed tutorials and active community forums, making it easier for users to learn and adapt.

For ecommerce

EcommerceMeasures the platform’s effectiveness in supporting online business activities.Score Components:

  • Ecommerce themes and templates (20%): Variety and design of templates.
  • Product management (25%): Ease of managing and organizing products.
  • Payment options (25%): Variety and convenience of payment methods.
  • Ecommerce features (20%): Features for managing an ecommerce store.
  • Integration (10%): Compatibility with external e-commerce tools and services.
6.2
7.5

Big Cartel and Drupal both offer ecommerce capabilities, but they cater to different needs and audiences. Big Cartel is designed for artists and makers, offering a straightforward setup process and essential features like inventory management, sales tracking, and promotional tools. On the other hand, Drupal is a flexible open-source CMS that offers a wide range of modules and themes, making it a versatile choice for web development.

Big Cartel Logo
Drupal Logo

Ecommerce themes and templates

5.5

7.8

Product page customization

6.8

8.3

Payment processing and commissions

7.0

7.5

POS capabilities

6.5

5.5

Payment gateways

6.0

7.7

Product numbers

4.5

7.0

Additional ecommerce features

5.7

8.0

Big Cartel ecommerce features:

  • Inventory tracking
  • Sales analytics
  • Social Media integrations
  • Marketing tools

Big Cartel Add a product

Drupal ecommerce features:

  • Shopping Cart and Checkout Process
  • Payment Gateway Integration
  • Order Management and Invoicing
  • Tax Calculation and VAT Support
  • Shipping and Fulfillment
  • Promotions and Discounts
  • Reporting and Analytics
  • Security and Compliance

Ecommerce themes & templates

Big Cartel offers around 20 templates, each specifically designed to cater to the needs of ecommerce stores, providing a variety of options for creating an online store. Drupal, on the other hand, offers a wide array of eCommerce themes designed to cater to different types of online stores, from clean and simple designs to more sophisticated and feature-rich options. These themes are built with responsiveness in mind, ensuring that stores function seamlessly across various devices.

Product page customization

Big Cartel enables merchants to customize their product offerings with the Product Variants feature, supporting up to 150 variants per item, such as sizes, colors, and more. Drupal offers extensive customization possibilities for product pages through its modular architecture, allowing for detailed content types, flexible displays with Views, and theme customizations.

Payment processing

Big Cartel supports payment processing through PayPal and Stripe, allowing a variety of payment methods including credit/debit cards and mobile payments like Apple Pay and Google Pay. Drupal supports a wide range of payment gateways through third-party modules, including popular ones like PayPal, Stripe, and Authorize.Net. These modules enable seamless integration for e-commerce functionalities on Drupal sites.

Website Editors

Website EditorsEvaluates the platforms’ website building and editing capabilities.Score Components:

  • Customization tools (40%): Range and power of editing features.
  • Editor usability (30%): User experience within the editor.
  • Design flexibility (20%): Freedom in layout and design changes.
  • Update and maintenance ease (10%): Simplicity of updating and maintaining the site.
6.8
7.5

🏆

Winner: Drupal

. Drupal, with a score of 7.5, offers a wide range of features tailored for content creation and management. It supports rich text editing, enabling users to format text, insert links, images, and media, as well as create tables and lists with ease. The editor is highly customizable, allowing administrators to configure toolbars and options according to the needs of their site. Furthermore, it integrates seamlessly with Drupal’s content management system, supporting features like automatic content saving, version control, and access control, making it a powerful tool for building and managing diverse web content.

Drupal editor

Big Cartel’s website builder editor, scoring 6.8, is designed with simplicity in mind, catering primarily to artists and small-scale sellers. Users can easily customize their online store’s look and feel without needing advanced technical skills, thanks to its user-friendly interface. The editor allows for the customization of themes, addition of products, and setup of different pages like home, about, and contact pages. Additionally, it offers basic SEO settings and integration options with social media and other tools, making it a straightforward solution for those looking to sell their work online with minimal fuss.

Mobile editor/app

7.5
0

🏆

Winner: Big Cartel

. Big Cartel offers a mobile app that allows users to manage their online store directly from their mobile device. Key features include the ability to add and edit products, process orders, check inventory, and view store statistics. It provides a convenient way for store owners to keep their business running smoothly on-the-go, without the need for a computer. The interface is user-friendly, ensuring that even those with minimal technical skills can easily navigate and make use of its functionalities. However, website design changes can be applied only on the desktop version.

On the other hand, Drupal does not have a dedicated mobile editor app.

In summary, Big Cartel receives a higher rating due to its mobile app that allows users to manage their online store, while Drupal lacks a dedicated mobile editor app.

Product testing options

Product Testing OptionsAssesses the options for trying out platform features before commitment.Score Components:

  • Trial quality (40%): Extent and usefulness of the trial or free version.
  • Feature accessibility (30%): How many features are available to test.
  • Trial duration (20%): Length of the trial period.
  • Ease of transition (10%): Smoothness of moving from trial to paid plans.
5.9
7.1


Overall Result

:

Drupal Wins

. Drupal scores 7.1 in product testing options, while Big Cartel scores 5.9. Both platforms offer a free version, but Drupal’s open-source nature allows for more flexibility and customization. However, neither platform offers a trial version or a money-back guarantee. Big Cartel allows for some premium features to be tested with the free plan, while Drupal does not offer this possibility.

Big Cartel Logo
Drupal Logo

Free Plan
Yes
Yes (open-source software)

Trial Duration
No No

Testing Premium Features
Possible with free plan No

Money Back Guarantee
No No (open-source, no payments required)

Price

PriceLooks at the cost-effectiveness and value for money of each platform.Score Components:

  • Plan value (40%): What each pricing tier offers.
  • Transparency and clarity (30%): Clearness of pricing structures.
  • Flexibility of plans (20%): Range of options to suit different budgets.
  • Hidden costs (10%): Additional expenses not included in the plan.
7.8
5.7


Big Cartel offers straightforward pricing plans, while Drupal is free but requires separate purchases for domain, hosting, and website builder subscriptions.

Big Cartel Logo


Offerings

Drupal Logo


Offerings


Free

Gold ($0/month):

The Gold plan is free and allows up to 5 product listings with one image per product. It includes features such as free customizable templates, the ability to sell online and in person, multiple payment options, real-time stats, product variant groups, and sales tax autopilot.

No offering at this amount.

$0-$10

Platinum ($9.99/month):

The Platinum plan increases the product listing limit to 50 and allows up to five images per product. It adds features like the use of a custom domain, template code editing, Google Analytics, ads support, inventory tracking, the ability to offer discounts and run promos, bulk editing, and shipment tracking.

Value for price:


7.5

No offering at this amount.

$10+

Diamond ($19.99/month):

The Diamond plan further extends the product limit to 500 with the same benefits as the Platinum plan, including advanced Google Analytics reporting, ads with audience targeting, and priority customer support.

Value for price:


8.5

No offering at this amount.
In some cases companies have different prices based on various components like a
location. As a result in rare cases the prices displayed here can differ from the ones you see on their
websites.

Hosting quality

Hosting
quality
Examines the reliability and performance of the hosting solutions.Score Components:

  • Uptime (40%): Consistency and reliability of website availability.
  • Speed (30%): Loading times and performance.
  • Bandwidth and storage (20%): Sufficiency of resources provided.
  • Data centers (10%): Quality and distribution of hosting infrastructure.
5.0
0

🏆

Winner: Big Cartel

Big Cartel offers hosting included in all their plans, making it easier for users to set up their websites. However, it does not provide specific information about the hosting type, bandwidth, storage limitations, uptime, or data centers. On the other hand, Drupal does not directly provide hosting services, and the hosting type, uptime, and data centers depend on the hosting provider chosen by the user. Therefore, Big Cartel has a higher hosting quality score because it provides hosting services, unlike Drupal.

Big Cartel Logo
Drupal Logo

Do they offer hosting?

Yes, included in all their plans

No, Drupal itself does not directly provide hosting services

Type of hosting:

Not specified

Depends on the hosting provider

Uptime:

Not disclosed

Depends on the hosting provider

Uptime Guarantee:

No

Depends on the hosting provider

Data Centers:

Not disclosed

Depends on the hosting provider

Website Speed Optimization

Website Speed OptimizationEvaluates optimization of website loading timesScore Components:

  • PageSpeed Score (30%): Google’s score indicating performance optimization.
  • Loading Time (30%): The average time until a website is fully interactive.
  • Mobile Optimization (15%): Optimization effectiveness for mobile devices.
  • Resource Optimization (15%): Optimizing images, scripts, and other heavy resources.
  • CDN Usage (10%): Use of CDN to enhance speed across geolocations.
5.0
6.4


🏆 Winner: Drupal

Both Big Cartel and Drupal prioritize website performance and page speed, but Drupal has a slight edge due to its more comprehensive approach to speed optimization.

Big Cartel Logo
Drupal Logo

Focus
Not specified Comprehensive speed optimization

Performance Tools
Not specified Wide range of modules and themes

Key Strategies
Not specified Comprehensive optimization of all aspects

Load Times
Varies depending on optimization Varies depending on optimization

Page Speed Scores Range
Varies depending on optimization Varies depending on optimization

Core Web Vitals Improvement
Not specified Depends on users

Drupal, an open-source content management system, offers a comprehensive approach to speed optimization. It provides numerous guides and tutorials, allowing users to optimize almost all aspects of their website. The load times and PageSpeed scores vary depending on the optimization and website complexity. The improvement in Core Web Vitals depends on the users.

On the other hand, Big Cartel, a web-based website builder, does not specify any information on speed optimization strategies, performance tools, or Core Web Vitals improvements. The load times and PageSpeed scores vary depending on the optimization and website complexity.

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Plugins and integrations

Plugins and integrationsMeasures the range and effectiveness of additional plugins and integrations.Score Components:

  • Variety of options (40%): Range of available add-ons.
  • Integration smoothness (30%): Ease of integrating plugins into the site.
  • Quality of plugins (20%): Functionality and reliability of the options.
  • Custom integration capabilities (10%): Support for custom or third-party integrations.
5.8
8.6


🏆 Winner: Drupal.

With a score of 8.6, Drupal outperforms Big Cartel, which scores 5.8. Drupal’s extensive library of over 51,000 modules, compared to Big Cartel’s 27 apps and integrations, offers a much wider range of functionalities. Drupal’s modules extend the platform’s capabilities beyond its core features, enabling functionalities like advanced SEO tools, e-commerce solutions, and custom content types and fields. On the other hand, Big Cartel’s integrations offer capabilities beyond its base features, including advanced email marketing, enhanced shipping and fulfillment options, the addition of customer reviews and social feeds, and detailed customer insights and analytics. However, the sheer number and versatility of Drupal’s modules give it a clear edge over Big Cartel in this category.

Drupal Applications

Drupal modules

Marketing Features

Design FunctionalitiesRepresents how well each platform allows for creative design and customization of websites.Score Components:

  • Template Variety (30%): Range and quality of design templates.
  • Customization (30%): Flexibility and options for design alterations.
  • User Interface (20%): Ease and intuitiveness of the design process.
  • Responsiveness (10%): Adaptability to different devices and screen sizes.
  • Innovation (10%): Unique design features and tools.
6.2
8.0

🏆

Overall Winner: Drupal

. Drupal stands out for its comprehensive SEO features, robust analytics and reporting, and flexible ads and promotions. Big Cartel, while offering basic marketing features, lacks in blogging and its SEO features are not as extensive as Drupal’s.

Big Cartel Logo
Drupal Logo

SEO Tools

Basic SEO features

Comprehensive SEO features with SEO modules

Email Marketing

Through third party integrations like Mailchimp

Through third-party extensions, such as MailChimp

Blogging

No

Yes

Social Media Integration

Yes

Yes

Analytics and Reporting

Basic analytics and reporting

Robust analytics and reporting with Google Analytics integrations

Ads and Promotions

Yes, using third party integration

Yes, but with third-party extensions

Customer Support

Customer supportEvaluates the quality and availability of support options.Score Components:

  • Response time (40%): Speed of support responses.
  • Support quality (30%): Effectiveness and helpfulness of the support.
  • Availability (20%): Range of support channels (phone, chat, email).
  • Resource richness (10%): Quality of self-help and educational materials.
5.4
6.7


🏆 Winner: Drupal

. In the comparison of Big Cartel vs Drupal, Drupal takes the lead with a higher customer support score of 6.7 compared to Big Cartel’s 5.4. Drupal offers a comprehensive range of support options, including community support through forums and documentation on Drupal.org, as well as professional 24/7 support services via providers like Drupal Connect. This ensures that users have access to help whenever they need it, covering everything from basic inquiries to professional maintenance and hosting needs.

Big Cartel, on the other hand, provides customer support from Monday to Friday, 8am to 6pm EST, with a team of twelve members available to assist. While it offers essential resources and email support, it lacks the round-the-clock availability and extensive professional support options that Drupal provides. This makes Drupal a more robust choice for users seeking comprehensive and flexible support solutions.

Security

SecurityLooks at the platforms’ security measures and data protection.Score Components:

  • Data protection (40%): Safeguards for user and customer data.
  • SSL and encryption (30%): Implementation of secure connections.
  • Compliance (20%): Adherence to industry security standards.
  • Regular updates (10%): Frequency of security updates and patches.
7.3
8.3

🏆

Winner: Drupal

. Drupal’s security score of 8.3 outperforms Big Cartel’s 7.3, indicating a more robust security framework. Drupal’s open-source nature allows for extensive customization and configuration to enhance security, including role-based access control, field permissions, and encryption for data at rest. Regular updates and security audits, along with the use of security-focused modules, further bolster Drupal’s security.

Big Cartel, while offering SSL encryption and strict data processing protocols, does not achieve PCI compliance on its own, relying on third-party gateways for secure payment processing. This could potentially be a drawback for users seeking an all-in-one solution for ecommerce security.

AI Capabilities

AI capabilitiesMeasures the effectiveness of AI-driven features and tools.Score Components:

  • Automation efficiency (40%): Impact of AI on streamlining processes.
  • Personalization (30%): AI-driven customization for users or customers.
  • AI-Assisted design (20%): Role of AI in website design and functionality.
  • Data analysis (10%): Use of AI in interpreting user data and analytics.
0.0
7.5
Big Cartel Logo
Drupal Logo

Personalized Design







SEO Optimization




AI-driven recommendations for better search engine visibility

Customer Behavior Analysis







Sales Predictions







Inventory Management







Content Generation




AI assistance in creating and optimizing site
content


🏆 Winner: Drupal

. Drupal, with a score of 7.5, integrates AI across various functionalities, enhancing e-commerce through chatbots, content creation, marketing automation, and cognitive services for improved user interactions. Features include natural language processing for interactive chatbots, automated content generation and SEO optimization, and cognitive services like emotion and facial recognition to enhance user experiences. These AI capabilities streamline operations and significantly enhance user engagement and satisfaction on Drupal-based platforms.

Big Cartel, on the other hand, does not have any AI capabilities, which is a significant disadvantage in today’s digital landscape where AI plays a crucial role in enhancing user experience and operational efficiency.

User Management

User ManagementAssesses the platforms’ capabilities in managing user roles, permissions, and accessibility.Score Components:

  • Role Customization (40%): Flexibility in creating and defining user roles and
    permissions.
  • Ease of Management (30%): User interface and tools for managing users.
  • Access Control (20%): Effectiveness of access control measures for different user
    levels.
  • Scalability (10%): Ability to manage a growing number of users efficiently.
1.3
9.1


🏆 Winner: Drupal

. The user management capabilities of Big Cartel and Drupal are significantly different.

  • Big Cartel allows only one user to build and edit a website. This could be a limitation for larger teams or projects that require multiple collaborators.
  • Drupal’s flexible permission and role system allows for an unlimited number of users to manage and edit a website, only constrained by server capacity and practical management considerations. Administrators can create various roles, such as “Editor” or “Administrator”, each with customized permissions. There’s no inherent limit in Drupal on the number of users with administrative or editing capabilities, enabling extensive collaboration and content management possibilities.

Big Cartel User Roles and Access Levels:

Big Cartel does not provide specific user roles and access levels due to its single-user management system.

Drupal User Roles and Access Levels:

Role Description Access Highlights
Editor Users responsible for content creation, editing, and publishing. Can create, edit, delete, and publish content; can also manage comments.
Moderator Users focused on site moderation, including comment and user management. Can approve or delete comments, block users, and manage reported content.
Administrator Users with full access to all administrative features of the site. Can change site configuration, manage all content, users, permissions, and install modules/themes.

Additional Features

Big Cartel Logo
Drupal Logo

SSL Certificate







Custom Domain







Free Custom Domain Included







International Domains







Mobile Responsive







Page Speed







Website Builder Mobile App







Convert a Website To An App







Website Analytics







Multilingual Sites







Multiple Users


User Feedback

Big Cartel
26 reviews
4.2 out of 5 stars
Drupal
415 reviews
3.8 out of 5 stars

User feedback on Big Cartel highlights its simplicity and affordability as key advantages, making it a popular choice for small businesses and startups looking to establish an online presence quickly. Users appreciate the ease of setting up and customizing their online stores, the flat monthly fees without per-item charges, and the platform’s intuitive design and mobile management capabilities. However, limitations in features compared to more comprehensive platforms, restricted customization options, and lack of advanced integrations or inventory management for specific items are noted drawbacks. Despite these concerns, Big Cartel is praised for its cost-effectiveness and user-friendly approach, particularly for those new to e-commerce or with smaller inventories.

Users appreciate Drupal for its ease of use, security, and flexibility as an open-source CMS, highlighting its ability to scale and support a variety of websites and applications with modern technology tools. The community and documentation are frequently mentioned positives, providing ample support and resources. However, criticisms include a relative lack of plugins and themes compared to competitors like WordPress, the learning curve for customization without coding, and some challenges with installation and updates. The platform is praised for its robust content management capabilities, enabling users to manage content and user access efficiently. Overall, feedback underscores Drupal’s strength in creating secure, customizable, and scalable web solutions, despite some desires for more intuitive UI and easier setup.

The making of this blog

We followed a clear, step-by-step process to write and research this article.

FAQ

Which platform is better for small businesses, Big Cartel or Drupal?

Big Cartel is specifically designed for small businesses, particularly artists and makers, offering an easy-to-use platform with straightforward ecommerce tools. Drupal, while highly flexible and capable of supporting complex websites, has a steeper learning curve and is better suited for projects requiring extensive customization.

Can I build a complex ecommerce site with Big Cartel or Drupal?

Drupal is the better choice for building complex ecommerce sites due to its extensive customization options, wide range of modules, and scalability. Big Cartel is tailored for simpler, small-scale online stores and might not support the complexity required for larger ecommerce projects.

Is Big Cartel or Drupal easier to use for beginners?

Big Cartel is more user-friendly for beginners, with a focus on simplicity and ease of use. It’s designed for artists and small businesses that need a straightforward way to start selling online. Drupal, on the other hand, offers more advanced features but requires a higher level of technical expertise.

Which platform offers better customization, Big Cartel or Drupal?

Drupal offers superior customization capabilities through its extensive range of modules and themes. It’s ideal for users who need to build highly customized websites or applications. Big Cartel provides basic customization options suitable for small online stores but lacks the depth of customization that Drupal offers.

How do Big Cartel and Drupal compare in terms of pricing?

Big Cartel offers straightforward, tiered pricing plans, making it easy for small businesses to understand and manage costs. Drupal is free to use as an open-source platform, but costs can be incurred for hosting, domain registration, and additional services or customizations.

Which platform is better for SEO, Big Cartel or Drupal?

Drupal is generally considered better for SEO due to its comprehensive SEO modules and flexibility in optimizing content and site structure. Big Cartel provides basic SEO features, which may suffice for smaller online stores but lacks the advanced tools available in Drupal.

Can I use Big Cartel or Drupal without any coding knowledge?

Big Cartel is designed to be used without any coding knowledge, making it accessible for artists and small business owners. Drupal, while offering a more powerful platform, typically requires some level of technical skill to fully exploit its customization and advanced features.

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