Final verdict
Big Cartel and SubHub both offer unique features tailored to different user needs, but they cater to distinct audiences.
-
Big Cartel (Overall Grade: 5.8/10)
is an excellent choice for artists and small-scale sellers looking for a simple, affordable platform to sell their creations online. It offers a straightforward setup, customizable templates, and essential ecommerce features like inventory tracking and sales analytics. When comparing Big Cartel vs SubHub, Big Cartel stands out for its ease of use and focus on supporting creative endeavors, making it ideal for independent creators and small businesses. -
SubHub (Overall Grade: 5.6/10)
is designed for content creators and entrepreneurs aiming to build and monetize membership sites. It provides tools for setting up subscription models, managing member access, and offering exclusive content. In the Big Cartel vs SubHub comparison, SubHub excels in user management and website speed optimization, making it a suitable choice for those looking to create a community-driven platform with recurring revenue streams.
|
|
|
|---|---|---|
|
Design functionalities & templates |
6.9 |
6.8 |
|
Ease of use |
8.0 |
7.7 |
|
Ecommerce |
6.2 |
5.9 |
|
Website Editors |
6.8 |
6.9 |
|
Product testing options |
5.9 |
7.0 |
|
Price |
7.8 |
6.8 |
|
Hosting quality |
5.0 |
5.5 |
|
Website speed optimization |
5.0 |
5.6 |
|
Plugins and integrations |
5.8 |
5.7 |
|
Marketing features |
6.2 |
5.7 |
|
Customer support |
5.4 |
6.3 |
|
Security |
7.3 |
4.0 |
|
AI capabilities |
0.0 |
0 |
|
User Management |
1.3 |
5.2 |
Best for ecommerce
6.2
5.9
Verdict
: Big Cartel is better suited for artists and small businesses looking for a straightforward ecommerce solution, while SubHub is ideal for content creators and entrepreneurs focusing on membership and subscription models.
-
Big Cartel
: This platform is tailored for artists and makers, offering a simple setup process and essential ecommerce features like inventory tracking, sales analytics, and social media integrations. It supports up to 150 product variants and provides around 20 ecommerce-specific templates. Big Cartel is particularly favored for its ease of use and affordability, making it a great choice for small businesses and independent creators. Best For Ecommerce score: 6.2. -
SubHub
: Designed for content creators and entrepreneurs, SubHub excels in managing membership sites and monetizing content. It offers tools for setting up subscription models, managing member access, and providing exclusive content. While it lacks ecommerce-specific templates, it supports physical and digital product listings and integrates with PayPal and Stripe for payment processing. SubHub is ideal for those looking to build a community and monetize their content. Best For Ecommerce score: 5.9.
Best for informational & business websites
7.2
7.2
Verdict
: When it comes to creating informational and business websites, both Big Cartel and SubHub have their unique strengths, making them equally viable options with a score of 7.2 each.
-
Big Cartel
: Big Cartel is tailored for artists and small-scale sellers, offering a straightforward setup and a variety of customizable templates. Its ease of use, scoring 8.0, makes it accessible for users without extensive technical skills. However, its primary focus on ecommerce might limit its appeal for purely informational sites. The platform’s simplicity and affordability are significant advantages for small businesses and independent creators. -
SubHub
: SubHub excels in creating and managing membership sites, making it ideal for content creators and entrepreneurs looking to build a community. With a user-friendly interface and tools tailored for subscription models, SubHub simplifies the process of providing exclusive content. Its website editor, scoring 6.9, offers flexibility and customization, making it a strong contender for informational business websites. SubHub’s focus on ease of use and efficiency makes it a suitable choice for those looking to monetize their content.
Detailed comparison
Design functionalities & templates
Design FunctionalitiesRepresents how well each platform allows for creative design and customization of websites.Score Components:
- Template Variety (30%): Range and quality of design templates.
- Customization (30%): Flexibility and options for design alterations.
- User Interface (20%): Ease and intuitiveness of the design process.
- Responsiveness (10%): Adaptability to different devices and screen sizes.
- Innovation (10%): Unique design features and tools.
6.9
6.8
🏆
Winner: Big Cartel.
If you’re looking for a platform that offers more creative control and a wide array of design features, Big Cartel is the preferred choice.
Big Cartel provides a variety of free, customizable templates designed to ensure that online stores look appealing on all devices. These templates are geared towards artists, creators, and small business owners, offering features like high-quality product displays and adjustable product grids without the need for coding knowledge. With over 15 different styles to choose from, Big Cartel’s templates allow for easy customization to fit any brand’s aesthetic, making it simple for anyone to start an online store quickly.
Compared to Big Cartel, SubHub website builder offers a variety of customizable membership website templates designed to cater to different needs and themes, including fitness, yoga, relationship, ministry, learning, craft, wellness, business, and modern living, among others. There are 14 specifically themed templates available, each designed to help users jump-start the design of their membership website homepages. These templates are fully customizable, allowing users to modify layouts, add or remove sections, and tailor content to fit their brand, ensuring flexibility in the design process.
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Ease of use
Ease of useReflects the platform’s overall user-friendliness.Score
Components:
- Learning curve (40%): Quickness and ease of getting started.
- Interface design (30%): Simplicity and intuitiveness of layout.
- User guidance (20%): Quality of tutorials and support.
- Flexibility (10%): Adaptability to various user skills.
8.0
7.7
🏆 Winner: Big Cartel
. Scoring 8.0, Big Cartel is designed with simplicity in mind, making it particularly accessible for artists and small-scale sellers who may not have extensive technical skills. SubHub, with a score of 7.7, offers a user-friendly platform designed for building membership websites and online courses, with a focus on ease of use and customer support. If ease of use is a priority, Big Cartel is the clear winner in this category.
Learning Resources
Both platforms offer learning resources, but Big Cartel lacks an official forum or sizable communities on various platforms, while SubHub also lacks a large community of users across various platforms.
For ecommerce
EcommerceMeasures the platform’s effectiveness in supporting online business activities.Score Components:
- Ecommerce themes and templates (20%): Variety and design of templates.
- Product management (25%): Ease of managing and organizing products.
- Payment options (25%): Variety and convenience of payment methods.
- Ecommerce features (20%): Features for managing an ecommerce store.
- Integration (10%): Compatibility with external e-commerce tools and services.
6.2
5.9
Big Cartel and SubHub both offer ecommerce capabilities, but they cater to different niches. Big Cartel is designed for artists and makers, offering a straightforward setup process, customizable themes, inventory tracking, and sales analytics. SubHub, on the other hand, is tailored for content creators and entrepreneurs who aim to build a community and monetize their content. It simplifies the process of setting up subscription models, managing member access, and providing exclusive content.
|
|
|
|
|---|---|---|
|
Ecommerce themes and templates |
5.5 |
3.0 |
|
Product page customization |
6.8 |
6.5 |
|
Payment processing and commissions |
7.0 |
7.0 |
|
POS capabilities |
6.5 |
0.0 |
|
Payment gateways |
6.0 |
6.0 |
|
Product numbers |
4.5 |
5.0 |
|
Additional ecommerce features |
5.7 |
4.5 |
Big Cartel ecommerce features:
- Inventory tracking
- Sales analytics
- Social Media integrations
- Marketing tools
SubHub ecommerce features:
- Paypal and Stripe integration
- Physical and Digital product listings
- Pay-per view products
Ecommerce themes & templates
Big Cartel offers around 20 templates, each specifically designed to cater to the needs of ecommerce stores, providing a variety of options for creating an online store. SubHub, however, does not have ecommerce specific templates.
Product page customization
Big Cartel enables merchants to customize their product offerings with the Product Variants feature, supporting up to 150 variants per item, such as sizes, colors, and more, allowing for specific pricing and quantities for each variant. Additionally, for products with complex attributes, the Advanced Product Options offer a structured way to present multiple variations through up to three option groups per product, simplifying the shopping experience.
SubHub offers a range of product page customization options, allowing for the addition of physical items, digital downloads, and pay-per-view content. Features include the ability to manage product variants, upload images, and set visibility preferences. Users can also implement SEO strategies through meta tags and manage tax settings. Additional functionalities include member-specific discounts, image carousels, and individualized shipping costs.
Payment processing
When it comes to payment processing, Big Cartel supports payment processing through PayPal and Stripe, allowing a variety of payment methods including credit/debit cards and mobile payments like Apple Pay and Google Pay. The platform itself does not charge additional transaction fees, but standard processing fees from PayPal and Stripe apply. Big Cartel also offers POS capabilities, primarily through Stripe terminal for Android and iOS for in-person sales, enhancing flexibility for both online and offline business operations.
SubHub supports two main payment gateways: Stripe and PayPal. These integrations allow for secure payment processing for subscriptions and store items using debit or credit cards. The platform itself does not charge commissions on transactions.
Website Editors
Website EditorsEvaluates the platforms’ website building and editing capabilities.Score Components:
- Customization tools (40%): Range and power of editing features.
- Editor usability (30%): User experience within the editor.
- Design flexibility (20%): Freedom in layout and design changes.
- Update and maintenance ease (10%): Simplicity of updating and maintaining the site.
6.8
6.9
🏆
Winner: SubHub
. SubHub, with a score of 6.9, offers a user-friendly website builder tailored for creating and managing membership sites. Its features encompass customizable templates, diverse content publishing options, and flexible subscription plans with seamless integration for recurring revenue through payment processors. Additionally, SubHub supports online course creation, provides marketing tools like landing page builders, and offers detailed analytics for monitoring website metrics.
Big Cartel’s website builder editor, scoring 6.8, is designed with simplicity in mind, catering primarily to artists and small-scale sellers. Users can easily customize their online store’s look and feel without needing advanced technical skills, thanks to its user-friendly interface. The editor allows for the customization of themes, addition of products, and setup of different pages like home, about, and contact pages. Additionally, it offers basic SEO settings and integration options with social media and other tools, making it a straightforward solution for those looking to sell their work online with minimal fuss.
Mobile editor/app
7.5
4.0
🏆
Winner: Big Cartel
. Both Big Cartel and SubHub offer mobile capabilities, but they cater to different needs and skill levels. Big Cartel’s mobile app allows users to manage their online store directly from their mobile device. Key features include the ability to add and edit products, process orders, check inventory, and view store statistics. It provides a convenient way for store owners to keep their business running smoothly on-the-go, without the need for a computer. The interface is user-friendly, ensuring that even those with minimal technical skills can easily navigate and make use of its functionalities. However, website design changes can only be made on the desktop version.
On the other hand, SubHub does not have a dedicated mobile editor app. Users can manage some content on their website using the mobile browser version, but it’s not possible to change the layout and design of the website on mobile. This limitation significantly impacts the mobile editing experience, making Big Cartel the clear winner in this category.
Product testing options
Product Testing OptionsAssesses the options for trying out platform features before commitment.Score Components:
- Trial quality (40%): Extent and usefulness of the trial or free version.
- Feature accessibility (30%): How many features are available to test.
- Trial duration (20%): Length of the trial period.
- Ease of transition (10%): Smoothness of moving from trial to paid plans.
5.9
7.0
Overall Result
:
SubHub Wins
. SubHub scores 7.0 in product testing options, while Big Cartel scores 5.9. SubHub offers a 14-day free trial, during which users can test premium features. They also provide a 7-day money-back guarantee. Big Cartel, on the other hand, offers a free version where users can test some features, but it does not provide a trial version or a money-back guarantee.
|
|
|
|
|---|---|---|
|
Free Plan |
Yes |
No |
|
Trial Duration |
No |
14 days |
|
Testing Premium Features |
Limited with free plan |
During the free trial |
|
Money Back Guarantee |
No |
7 days |
Price
PriceLooks at the cost-effectiveness and value for money of each platform.Score Components:
- Plan value (40%): What each pricing tier offers.
- Transparency and clarity (30%): Clearness of pricing structures.
- Flexibility of plans (20%): Range of options to suit different budgets.
- Hidden costs (10%): Additional expenses not included in the plan.
7.8
6.8
Big Cartel offers more affordable options, especially for small businesses and independent creators, while SubHub provides more features tailored for content creators and entrepreneurs who aim to build a community and monetize their content.
|
|
|
|
|---|---|---|
|
Free |
Gold ($0/month): The Gold plan is free and allows up to 5 product listings with one image per product. It includes features such as free customizable templates, the ability to sell online and in person, multiple payment options, real-time stats, product variant groups, and sales tax autopilot. |
No offering at this amount. |
|
$0-$10 |
Platinum ($9.99/month): The Platinum plan increases the product listing limit to 50 and allows up to five images per product. It adds features like the use of a custom domain, template code editing, Google Analytics, ads support, inventory tracking, the ability to offer discounts and run promos, bulk editing, and shipment tracking. Value for price: 7.5 |
No offering at this amount. |
|
$10-$20 |
Diamond ($19.99/month): The Diamond plan further extends the product limit to 500 with the same benefits as the Platinum plan, including advanced Google Analytics reporting, ads with audience targeting, and priority customer support. Value for price: 8.5 |
No offering at this amount. |
|
$40-$50 |
No offering at this amount. |
Starter ($47/month): Up to 500 members, 5 GB storage, secure payment processing, course builder, 5 landing pages, e-commerce. Value for price: 6.5 |
|
$90-$100 |
No offering at this amount. |
Pro ($97/month): Up to 2000 members, 50 GB storage, removes SubHub branding, 15 landing pages, along with Starter features. Value for price: 7.5 |
|
$100+ |
No offering at this amount. |
Premium ($147/month): Unlimited members, 200 GB storage, email white labelling, 30 landing pages, plus all Pro features. Value for Price: 8.5 |
location. As a result in rare cases the prices displayed here can differ from the ones you see on their
websites.
Hosting quality
Hosting
qualityExamines the reliability and performance of the hosting solutions.Score Components:
- Uptime (40%): Consistency and reliability of website availability.
- Speed (30%): Loading times and performance.
- Bandwidth and storage (20%): Sufficiency of resources provided.
- Data centers (10%): Quality and distribution of hosting infrastructure.
5.0
5.5
🏆
Winner: SubHub
. While both Big Cartel and SubHub offer hosting services, SubHub provides more detailed information about their hosting, including storage limitations and daily backups. Big Cartel, on the other hand, does not provide specific information about their hosting type, bandwidth, storage limitations, or data centers. Neither platform provides uptime statistics or guarantees, and both are vague about their data center locations. Despite the lack of detailed information, SubHub’s transparency about their hosting services gives them a slight edge.
|
|
|
|
|---|---|---|
|
Do they offer hosting? |
Yes, included in all plans |
Yes, included in all plans |
|
Data Centers: |
Not disclosed |
Not disclosed |
|
Type of hosting: |
Not disclosed |
Managed Cloud Hosting |
|
Uptime: |
Not disclosed |
Not disclosed |
|
Uptime Guarantee: |
No |
No |
Website Speed Optimization
Website Speed OptimizationEvaluates optimization of website loading timesScore Components:
- PageSpeed Score (30%): Google’s score indicating performance optimization.
- Loading Time (30%): The average time until a website is fully interactive.
- Mobile Optimization (15%): Optimization effectiveness for mobile devices.
- Resource Optimization (15%): Optimizing images, scripts, and other heavy resources.
- CDN Usage (10%): Use of CDN to enhance speed across geolocations.
5.0
5.6
🏆 Winner: SubHub
Both Big Cartel and SubHub have similar website speed optimization scores, but SubHub edges out Big Cartel due to its specific strategies for speed optimization.
|
|
|
|
|---|---|---|
|
Focus |
Not specified | Image Optimization, Caching, Mobile Optimized design |
|
Performance Tools |
Not specified | Not specified |
|
Key Strategies |
Not specified | Image Optimization, Caching, Mobile Optimized design |
|
Load Times |
Varies depending on optimization and website complexity | Varies depending on optimization and website complexity |
|
Page Speed Scores Range |
Not specified | Not specified |
|
Core Web Vitals Improvement |
Not specified | Not specified |
SubHub, with a website speed optimization score of 5.6, has a slight edge over Big Cartel, which has a score of 5.0. SubHub’s strategies for speed optimization include image optimization, caching, and mobile-optimized design. However, it does not provide any specific information on its load times, PageSpeed score ranges, or Core Web Vital improvements.
On the other hand, Big Cartel does not mention any specific strategies for speed optimization or Core Web Vital improvements. Its load times and PageSpeed scores vary depending on optimization and website complexity. Without specific strategies for speed optimization, it’s difficult to assess Big Cartel’s performance in this area.
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Plugins and integrations
Plugins and integrationsMeasures the range and effectiveness of additional plugins and integrations.Score Components:
- Variety of options (40%): Range of available add-ons.
- Integration smoothness (30%): Ease of integrating plugins into the site.
- Quality of plugins (20%): Functionality and reliability of the options.
- Custom integration capabilities (10%): Support for custom or third-party integrations.
5.8
5.7
🏆 Winner: Big Cartel.
Big Cartel scores 5.8, slightly ahead of SubHub’s 5.7. Big Cartel offers a variety of apps and integrations to enhance ecommerce store functionality, including marketing, shipping, and store management tools. SubHub, on the other hand, offers a set of built-in features and limited third-party integrations primarily with MailChimp, Google Analytics, and payment gateways like Stripe and PayPal. While both platforms offer valuable integrations, Big Cartel’s slightly higher score and broader range of ecommerce-focused plugins give it the edge.
Marketing Features
Design FunctionalitiesRepresents how well each platform allows for creative design and customization of websites.Score Components:
- Template Variety (30%): Range and quality of design templates.
- Customization (30%): Flexibility and options for design alterations.
- User Interface (20%): Ease and intuitiveness of the design process.
- Responsiveness (10%): Adaptability to different devices and screen sizes.
- Innovation (10%): Unique design features and tools.
6.2
5.7
🏆
Overall Winner: Big Cartel
. Big Cartel edges out SubHub with a slightly higher score and the inclusion of social media integration. However, SubHub offers blogging features, which Big Cartel lacks.
|
|
|
|
|---|---|---|
|
SEO Tools |
|
|
|
Email Marketing |
|
|
|
Blogging |
|
|
|
Social Media Integration |
|
|
|
Analytics and Reporting |
|
|
|
Ads and Promotions |
|
|
Customer Support
Customer supportEvaluates the quality and availability of support options.Score Components:
- Response time (40%): Speed of support responses.
- Support quality (30%): Effectiveness and helpfulness of the support.
- Availability (20%): Range of support channels (phone, chat, email).
- Resource richness (10%): Quality of self-help and educational materials.
5.4
6.3
🏆 Winner: SubHub
. In the Big Cartel vs SubHub comparison, SubHub takes the lead in customer support with a score of 6.3, compared to Big Cartel’s 5.4. SubHub offers email support and a detailed support portal for submitting specific requests, along with an FAQ section for quick answers to common questions. This ensures that users have multiple avenues to seek help and get their issues resolved efficiently.
Big Cartel, on the other hand, provides customer support from Monday through Friday, 8am to 6pm EST, with a team of twelve members available to assist. While they offer email support and recommend logging in for faster assistance, their support hours are more limited compared to SubHub. Despite this, Big Cartel’s support team is known for being helpful within their available hours, making it a reliable option for artists and small business owners.
Security
SecurityLooks at the platforms’ security measures and data protection.Score Components:
- Data protection (40%): Safeguards for user and customer data.
- SSL and encryption (30%): Implementation of secure connections.
- Compliance (20%): Adherence to industry security standards.
- Regular updates (10%): Frequency of security updates and patches.
7.3
4.0
🏆
Winner: Big Cartel
. Big Cartel prioritizes the protection of private data with comprehensive measures such as SSL encryption for all shops and custom domains, and strict data processing protocols in line with data protection legislation. The platform implements technical and organizational safeguards to prevent unauthorized access to or loss of merchant personal data, focusing on the confidentiality and integrity of the data processed. However, it’s important to note that while Big Cartel facilitates secure payment processing via third-party PCI-compliant gateways like PayPal and Stripe, it does not achieve PCI compliance on its own.
On the other hand, SubHub’s approach to security is less clear. While their privacy policy outlines their approach to collecting, using, and protecting user personal data, emphasizing compliance with GDPR and CCPA regulations, they do not disclose any specific information about the website security measures they provide. This lack of transparency could be a concern for users who prioritize security.
AI Capabilities
AI capabilitiesMeasures the effectiveness of AI-driven features and tools.Score Components:
- Automation efficiency (40%): Impact of AI on streamlining processes.
- Personalization (30%): AI-driven customization for users or customers.
- AI-Assisted design (20%): Role of AI in website design and functionality.
- Data analysis (10%): Use of AI in interpreting user data and analytics.
0.0
0
|
|
|
|
|---|---|---|
|
Personalized Design |
|
|
|
SEO Optimization |
|
|
|
Customer Behavior Analysis |
|
|
|
Sales Predictions |
|
|
|
Inventory Management |
|
|
|
Content Generation |
|
|
🏆 Winner: None
. Neither Big Cartel nor SubHub offer AI capabilities. Both platforms focus on providing straightforward, user-friendly website building tools without the use of AI.
User Management
User ManagementAssesses the platforms’ capabilities in managing user roles, permissions, and accessibility.Score Components:
- Role Customization (40%): Flexibility in creating and defining user roles and
permissions. - Ease of Management (30%): User interface and tools for managing users.
- Access Control (20%): Effectiveness of access control measures for different user
levels. - Scalability (10%): Ability to manage a growing number of users efficiently.
1.3
5.2
🏆 Winner: SubHub
. User management is a key aspect of any website builder. Big Cartel and SubHub offer different levels of user management capabilities.
- Big Cartel allows only one user to build and edit a website. This might be sufficient for individual creators or small businesses, but it can be a limitation for larger teams or projects that require collaboration.
- SubHub, on the other hand, allows multiple user accounts. However, the platform does not specify how many accounts are supported. Despite this, SubHub provides a detailed breakdown of user roles and their access levels, making it a more flexible and scalable solution for managing users.
SubHub User Roles and Access Levels:
| Role | Description | Access Highlights |
|---|---|---|
| Administrator | Full access to the platform except for Homepage and Course Editor. | Can manage all aspects of the platform, including content, store, and member management. |
| Content Management | Focuses on managing and organizing content within the platform. | Can access and manage content-related features but does not have access to Homepage or Course Editor. |
| Store (access only) | Specializes in handling the platform’s store features. | Limited to store management functions; no access to Homepage, Course Editor, or member management. |
| Member Manager (access only) | Oversees member accounts, roles, and subscriptions. | Can manage members and their subscriptions but cannot access Homepage, Course Editor, or store management. |
| Origin Admin Email | The initial administrator with the highest level of access, including Homepage and Course Editor. | Exclusive access to Homepage and Course Editor, on top of what the Administrator role provides. |
Additional Features
|
|
|
|
|---|---|---|
|
SSL Certificate |
|
|
|
Custom Domain |
|
|
|
Free Custom Domain Included |
|
|
|
International Domains |
|
|
|
Mobile Responsive |
|
|
|
Page Speed |
|
|
|
Website Builder Mobile App |
|
|
|
Convert a Website To An App |
|
|
|
Website Analytics |
|
|
|
Multilingual Sites |
|
|
|
Multiple Users |
|
|
User Feedback
User feedback on Big Cartel highlights its simplicity and affordability as key advantages, making it a popular choice for small businesses and startups looking to establish an online presence quickly. Users appreciate the ease of setting up and customizing their online stores, the flat monthly fees without per-item charges, and the platform’s intuitive design and mobile management capabilities. However, limitations in features compared to more comprehensive platforms, restricted customization options, and lack of advanced integrations or inventory management for specific items are noted drawbacks. Despite these concerns, Big Cartel is praised for its cost-effectiveness and user-friendly approach, particularly for those new to e-commerce or with smaller inventories.
User feedback on SubHub presents a mix of positive and negative experiences, emphasizing the platform’s feature-rich environment and customizable templates. Users appreciate the flexibility and the quality of customer service, highlighting the platform’s continual updates and support as key benefits. However, some users express dissatisfaction with aspects such as the platform’s interface, lack of community features, and service fees for ticket resale. Concerns were also raised about the custom design service and mobile-friendly solutions taking longer than expected.
The making of this blog
We followed a clear, step-by-step process to write and research this article.
FAQ
Which platform is better for selling products, Big Cartel or SubHub?
Can I use Big Cartel or SubHub for a membership-based site?
How do Big Cartel and SubHub compare in terms of ease of use?
Which platform offers better customer support, Big Cartel or SubHub?
Are there any AI capabilities in Big Cartel or SubHub?
Which platform is more secure, Big Cartel or SubHub?
Can I manage multiple users with Big Cartel or SubHub?
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