Blocs vs Instapage: guide for 2024

Final verdict

Blocs and Instapage both offer unique strengths, catering to different user needs and preferences.

Blocs (Overall Grade: 5.8/10)

is a powerful and user-friendly website builder designed specifically for Mac users. It excels in ease of use and offers a wide range of design functionalities and templates, making it ideal for designers and developers looking to create professional websites with minimal effort. However, its lack of hosting and limited ecommerce capabilities may be a drawback for some users. When comparing Blocs vs Instapage, Blocs stands out for its intuitive design process and comprehensive learning resources.
Instapage (Overall Grade: 6.6/10)

is a comprehensive landing page platform focused on improving advertising conversion through personalization, optimization, and testing. It offers a range of tools for creating, testing, and optimizing landing pages, making it perfect for businesses looking to increase sales and leads. Instapage’s strong hosting quality, marketing features, and security measures make it a robust choice for marketing professionals. In the Blocs vs Instapage comparison, Instapage is the preferred choice for users seeking advanced marketing tools and high-performing landing pages.

	Overall grade: 5.8	Overall grade: 6.6
Design functionalities & templates	7.5	8.0
Ease of use	8.7	8.5
Ecommerce	7.0	4.2
Website Editors	7.5	7.5
Product testing options	7.0	6.1
Price	9.0	7.0
Hosting quality	0	6.0
Website speed optimization	5.2	6.2
Plugins and integrations	6.8	6.8
Marketing features	6.9	7.7
Customer support	5.1	7.6
Security	0.0	8.4
AI capabilities	5.4	6.0
User Management	1.4	7.3

Best for ecommerce

7.0

4.2

Verdict

: Blocs is better suited for ecommerce due to its higher score and more comprehensive ecommerce features, while Instapage is more focused on landing pages and lacks depth in ecommerce functionalities.

Blocs

: With a score of 7.0, Blocs offers a range of ecommerce features through integrations with platforms like Ecwid, Stripe, Snipcart, Paddle, and Gumroad. This makes it a versatile choice for creating online stores, although it may require some learning for beginners. Blocs is ideal for users who need a powerful visual design tool with robust ecommerce capabilities.
Instapage

: Scoring 4.2, Instapage is primarily a landing page builder with limited ecommerce functionalities. It supports integrations with Shopify and payment gateways like Stripe and Paypal but lacks product page customization and ecommerce-specific templates. Instapage is best for users focused on creating high-conversion landing pages rather than full-fledged online stores.

Best for informational & business websites

7.5

7.9

Verdict

: When it comes to creating informational and business websites, Instapage slightly edges out Blocs due to its comprehensive set of tools and higher score in this category.

Blocs

: Blocs is a powerful website builder designed specifically for Mac users. It allows users to create beautiful, modern websites without the need to write code, thanks to its intuitive visual interface and pre-designed blocks. Blocs offers a wide range of features including responsive design and pre-made templates, making it an ideal choice for designers, developers, and anyone looking to create professional websites with minimal effort. However, its exclusive availability for Mac users may limit its accessibility.
Instapage

: Instapage is a comprehensive landing page platform designed to improve advertising conversion through personalization, optimization, and testing. It offers a range of tools for creating, testing, and optimizing landing pages with a focus on increasing sales, leads, and customer satisfaction. The platform boasts features such as AI content generation, targeted messaging, and data-backed insights for optimization. Instapage is recognized for its ease of use, allowing for the creation of high-performing landing pages without the need for a developer, and it facilitates team collaboration with its intuitive, cloud-based features. When comparing Blocs vs Instapage, Instapage’s higher score and extensive features make it a better choice for informational and business websites.

Detailed comparison

7.5

8.0

🏆

Winner: Instapage.

If you’re looking for a platform that offers more creative control, a wide array of design features, and a higher Design Functionalities Templates score, Instapage is the preferred choice.

Blocs website builder offers a vast selection of design templates, boasting over 36 layouts for various website types, including business, e-commerce, personal portfolios, and photography, catering to a wide range of user needs. These templates are designed to be responsive, ensuring optimal display across different devices, from desktops to smartphones.

Blocs Themes

Compared to Blocs, Instapage provides an extensive collection of 100+ design templates for website building, business-specific templates. These templates are tailored to support small teams and businesses in executing their marketing campaigns efficiently, including features for marketing automation, CRM, and analytics integrations.

Instapage Themes

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8.7

8.5

🏆 Winner: Blocs

. With a score of 8.7, Blocs edges out Instapage (8.5) in terms of ease of use. Blocs is highly regarded for its user-friendliness and versatility, particularly among Mac users. It offers a robust platform for both novices and professional coders, with an intuitive drag-and-drop interface and a wide range of features that facilitate the creation of visually appealing websites without the need for coding. Instapage, on the other hand, offers an intuitive drag-and-drop interface that simplifies the creation of landing pages, making it accessible to users with various levels of technical expertise. However, Blocs’ exclusive availability for Mac users may limit its accessibility.

Learning Resources

🏆 Winner: Blocs

. Both platforms offer solid learning resources, but Blocs goes a step further with its comprehensive suite of learning resources for web design, catering to both beginners and advanced users through its learning portal and Blocs Academy. Instapage also offers a comprehensive set of learning resources, but lacks a large community of users.

Learn Blocs

Learn Instapage

7.0

4.2

Blocs and Instapage are both website builders, but they have different focuses when it comes to ecommerce. Blocs, with a higher ecommerce score of 7.0, offers more ecommerce features through integration with leading service providers like Ecwid, Stripe, Snipcart, Paddle, and Gumroad. This allows for features such as buy buttons, checkouts, and complete storefronts. However, it’s primarily a visual design tool aimed at web designers and developers, so it might present a learning curve for beginners or those looking for simpler ecommerce solutions.

On the other hand, Instapage, with an ecommerce score of 4.2, is primarily focused on building landing pages. It supports integration with ecommerce platforms such as Shopify and payment gateways like Stripe and Paypal. However, it doesn’t offer product page customization capabilities or ecommerce-specific templates, which might limit its usefulness for full-fledged online stores.

Blocs ecommerce features:

Stripe integration
Snipcart shopping cart integration
Gumroad integration
Ecwid integration

Instapage ecommerce features:

Shopify integration
Payment gateways such as Stripe and Paypal

Ecommerce themes & templates

Blocs provides a range of ecommerce-specific templates, allowing users to quickly launch optimized online stores or business platforms. These premium templates are designed to be fast, visually appealing, and SEO-friendly, ensuring websites look great on all devices and load quickly. On the other hand, Instapage does not have ecommerce specific templates, which might limit its ability to create comprehensive online stores.

Product page customization

Blocs primarily offers ecommerce features through third-party ecommerce platforms such as Ecwid, so the product page customization possibilities vary depending on which platform is integrated. Instapage, however, does not have product page customization capabilities, which might limit its ability to create unique and engaging product pages.

Payment processing

Both Blocs and Instapage support ecommerce through integrations with third-party ecommerce providers, suggesting flexibility in the use of various payment gateways. Neither platform charges transaction fees or commissions, but such fees may be charged by the payment gateways or ecommerce platforms themselves. However, neither Blocs nor Instapage offer POS capabilities, which might limit their usefulness for brick-and-mortar stores looking to integrate their online and offline sales.

7.5

🏆

Winner: Draw

. Both Blocs and Instapage score equally with a 7.5 in the website editors category.

Blocsapp editor

Blocs is a user-friendly web design tool that enables the creation of modern, responsive websites without needing to code. It utilizes a block-based interface with drag-and-drop functionality, making web design accessible to designers and creatives without technical backgrounds. The app offers a variety of pre-designed blocks, integration options, and SEO tools to streamline the website creation process. Blocs stands out for its intuitive design process, allowing users to quickly bring their website visions to life with minimal effort.

On the other hand, Instapage is a comprehensive website builder focused on creating and optimizing landing pages for various marketing campaigns. It offers a drag-and-drop editor, AI content generation, detailed analytics, and extensive customization through custom code editing, alongside security and compliance features. The platform supports collaboration, integrates with numerous marketing tools, and is designed to streamline the process of building, testing, and optimizing landing pages to increase conversions.

Mobile editor/app

8.5

🏆

Winner: Blocs

. Blocs and Instapage both offer powerful website building capabilities, but when it comes to mobile editing, Blocs takes the lead. Blocs has a mobile editor app specifically designed for the iPad. This app provides a touch-first interface and includes all the essential features needed to create various types of websites, offering a flexible and efficient solution for building professional and beautiful websites on an iPad. On the other hand, Instapage does not have a dedicated mobile editor app, which puts it at a disadvantage in this category.

7.0

6.1

Overall Result

:

Blocs wins

. Blocs scores 7.0 in product testing options, slightly higher than Instapage’s 6.1. Blocs offers a trial version and a 14-day money-back guarantee, allowing users to test some of its premium features. Instapage also offers a 14-day free trial, but users are required to fill in their payment information, and they may be charged automatically if they don’t cancel by the end of the trial period. Instapage’s money-back guarantee is only for 24 hours.


Free Plan	No	No
Trial Duration	Yes	14 days (with payment information)
Testing Premium Features	Some features during trial	During the free trial
Money Back Guarantee	14-day money back guarantee	24-hour money back guarantee

9.0

7.0

Blocs offers a one-time payment plan, making it a cost-effective solution for long-term use. Instapage, on the other hand, offers a monthly subscription model with a discount on annual billing, making it a flexible option for businesses with changing needs.

	Offerings	Offerings
$40-$50	Blocs Plus (+$49.99): An add-on to the Blocs 5 plan, providing additional features such as the ability to build custom WordPress themes without writing code, extract typography, assets, and color schemes from any website, a productivity-boosting image editor, a class styles library manager, and an SEO helper. Value for price: 8.5	No offering at this amount.
$90-$100	Blocs 5 ($99.99): This plan offers a native Mac app with no subscription required. It allows building unlimited websites, works offline, includes animations & scroll FX, powerful interactions, no page limit, font manager, writer mode, auto backup, all V5 updates, and email support. A Blocs license can be used on one Mac and all future Blocs V5 updates come for free. Value for price: 8.0	No offering at this amount.
$200+	No offering at this amount.	BUILD ($299/month): Optimize conversions with experimentation and lead generation. Includes #1 Landing page builder, No Conversion Limits, Server-Side A/B Testing, AI Content, Unlimited Triggered Popups, Thor Render Engine, Dynamic Text Replacement, SSL Encryption, GDPR Compliance, Google SSO, Zapier, HubSpot, Salesforce, Marketo Integration, Multi-Step Forms, Invisible reCAPTCHA, and more. Value for Price: 7.5

In some cases companies have different prices based on various components like a
location. As a result in rare cases the prices displayed here can differ from the ones you see on their
websites.

6.0

Winner: Instapage

. Instapage offers cloud hosting with a 99.9% uptime guarantee, making it the clear winner in this category. Blocs, on the other hand, does not offer hosting, which limits its functionality and convenience for users.


Do they offer hosting?	No	Yes
Type of hosting:	No hosting is offered	Cloud Hosting
Uptime:	No hosting is offered	99.9%
Uptime Guarantee:	No hosting is offered	Yes, 99.9%
Data Centers:	No hosting is offered	Not disclosed

5.2

6.2

🏆 Winner: Instapage

Both Blocs and Instapage prioritize website performance and page speed, but Instapage has a slightly higher website speed optimization score.


Focus	WebP Generation	Responsive design, Image optimization, Caching
Performance Tools	Not specified	Not specified
Key Strategies	WebP Generation	Responsive design, Image optimization, Caching
Load Times	Varies depending on optimization and website complexity	Varies depending on optimization
Page Speed Scores Range	Not specified	Not specified
Core Web Vitals Improvement	Not disclosed	Not provided

Blocs, a website builder designed specifically for Mac users, focuses on WebP Generation for speed optimization. However, the load times and PageSpeed scores vary depending on optimization and website complexity. Blocs does not disclose any information about its Core Web Vitals improvements.

Instapage, a comprehensive landing page platform, prioritizes responsive design, image optimization, and caching for speed optimization. Similar to Blocs, the load times and PageSpeed scores for Instapage vary depending on optimization. Instapage does not provide any information on their Core Web Vitals improvements. Despite the lack of specific information, Instapage has a slightly higher website speed optimization score, making it the winner in this category.

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6.8

🏆 Winner: It’s a tie.

Both Blocs and Instapage score 6.8 in plugins and integrations. Blocs offers a variety of custom-made add-ons and extensions that enhance web design capabilities, while Instapage supports over 40 integrations with third-party platforms, including major CRM, email marketing, analytics, and advertising tools. Both platforms offer extensive resources and community support to ensure users can quickly master their features and extend their web design projects.

Blocs Applications

Blocs extensions

Instapage Applications

Instapage integrations

6.9

7.7

🏆

Overall Winner: Instapage

. Instapage stands out for its comprehensive landing page platform designed to improve advertising conversion through personalization, optimization, and testing. Blocs, while offering a range of features, lacks in the area of Ads and Promotions.


SEO Tools
Email Marketing	With Mailchimp Form integration
Blogging
Social Media Integration
Analytics and Reporting	Via Google Analytics integrations	Including conversion analytics, real-time reports, and A/B testing
Ads and Promotions		With features like AdMap for ad-to-page personalization and integration with advertising platforms

5.1

7.6

🏆 Winner: Instapage

. In the Blocs vs Instapage comparison, Instapage takes the lead with a higher customer support score of 7.6. Instapage offers live chat support available 24 hours a day from Monday to Friday, along with email and toll-free phone support during regular business hours. This comprehensive support system ensures users can get help when they need it, making it a reliable choice for businesses looking for robust customer support.

Blocs, on the other hand, has a customer support score of 5.1 and primarily relies on self-service options such as articles and a community forum. While this may be sufficient for some users, those encountering complex issues might find the lack of direct, personalized support challenging. This makes Instapage the better option for users who prioritize accessible and responsive customer support.

0.0

8.4

🏆

Winner: Instapage

. Instapage takes security seriously, with a variety of measures in place to protect user data. These include SOC 2 Type I and Type II compliance, risk management policies, and a strong focus on privacy, aligning with GDPR and CCPA regulations. Their Information Security Program is based on ISO 27001/2 and NIST 800-53 frameworks, covering multiple aspects of security from asset management to incident response. Physical, access, and network security protocols are rigorously enforced, alongside SSL/HTTPS support for all landing pages to ensure secure client data handling and privacy.

On the other hand, Blocs does not provide any information about its security measures. As Blocs is an offline website builder, security measures can vary widely depending on the hosting provider users choose. This lack of transparency and reliance on third-party hosting providers for security measures puts Blocs at a disadvantage compared to Instapage.

5.4

6.0


AI Builder
AI Ecommerce Features
AI Content Generation	AI Assistant for content generation and editing	AI Content Generator for tailored landing page content
Additional AI Features	AI Assistant with advanced capabilities and voice commands	AI Experiments for dynamic traffic allocation

🏆 Winner: Blocs

. Despite both platforms having limited AI capabilities, Blocs edges out with a slightly higher score of 5.4 compared to Instapage’s 6.0. Blocs’ AI Assistant offers more advanced features, including the ability to target specific elements within a project and support for dictation and voice commands.

Blocs AI assistant

Instapage, on the other hand, uses AI to dynamically allocate traffic to higher-performing landing page variants and to generate tailored landing page content. However, its AI capabilities are more limited compared to Blocs.

1.4

7.3

🏆 Winner: Instapage

. User management capabilities differ significantly between Blocs and Instapage.

Blocs allows only one user to build and edit a website.
On Instapage, users managing a website can be assigned different roles: Viewer, Editor, or Manager. A Viewer has limited access, only able to view pages. An Editor can edit pages, and a Manager has full access except for billing information and the audit log. The number of users you can invite depends on your subscription limits. However, only one user can edit a page at a time to prevent overwrite issues.

Blocs User Roles and Access Levels:

Blocs does not provide specific user roles and access levels as it allows only one user to build and edit a website.

Instapage User Roles and Access Levels:

Role	Description	Access Highlights
Administrator	Oversees the entire Instapage account, managing users, settings, and billing information.	Full access to all features, including user management, settings, billing, and page creation and editing.
Editor	Works on creating and editing landing pages, responsible for the design and content.	Can create and edit pages, manage integrations, and view analytics, but cannot change account settings or manage users.
Viewer	Has view-only access to the landing pages, typically for review or analytics purposes.	Can view pages and analytics but cannot make any edits or access account settings.

Additional Features


SSL Certificate
Custom Domain
Free Custom Domain Included
International Domains
Mobile Responsive
Page Speed
Website Builder Mobile App
Convert a Website To An App
Website Analytics
Multilingual Sites
Multiple Users

User Feedback

Blocs

15 reviews

4.8 out of 5 stars

Instapage

488 reviews

4.3 out of 5 stars

Blocs website builder is praised for its intuitive drag-and-drop interface, making it accessible to users with varying levels of web development expertise. Its extensive library of templates and customization options, including the ability to add custom CSS and JavaScript, facilitates the rapid creation of diverse and visually appealing websites. However, users report encountering bugs and express a desire for more sophisticated customization features, indicating room for improvement. Overall, Blocs is valued for significantly streamlining the web design process, supported by a strong community and educational resources, despite its learning curve and occasional technical glitches.

Users generally appreciate Instapage for its user-friendly interface, robust customer support, and seamless integration capabilities, highlighting its effectiveness in creating high-quality, high-converting landing pages optimized for lead capture. Positive feedback emphasizes the platform’s ease of use, allowing both experienced marketers and newcomers to quickly design and deploy landing pages, along with its broad range of integrations with other marketing tools and CRM systems. However, some users encounter challenges with mobile responsiveness, custom domain settings, and occasional bugs.

The making of this blog

We followed a clear, step-by-step process to write and research this article.

Our Ranking Criteria

FAQ

Which platform is better for Mac users, Blocs or Instapage?

Blocs is specifically designed for Mac users, offering a user-friendly interface and a variety of pre-designed blocks for quick website creation. It’s highly optimized for the macOS environment, making it the preferred choice for Mac users.

Can I use Instapage for ecommerce?

While Instapage can be integrated with ecommerce platforms like Shopify and supports payment gateways such as Stripe and PayPal, it lacks in-depth ecommerce features and is primarily focused on building landing pages for advertising conversion.

How do Blocs and Instapage compare in terms of design flexibility?

Instapage offers more creative control and a wider array of design features, with a higher score in design functionalities and templates. Blocs, while offering a solid selection of responsive templates, is more focused on visual design for Mac users.

Which platform offers better customer support?

Instapage outperforms Blocs in customer support, offering 24/5 live chat support, technical support via email or toll-free phone during regular business hours, and personalized assistance for enterprise customers.

Are there any differences in hosting quality between Blocs and Instapage?

Instapage offers cloud hosting with a 99.9% uptime guarantee, making it the clear winner in hosting quality. Blocs does not offer hosting, which means users need to find their own hosting solutions.

Which platform is more suitable for users with no coding experience?

Both platforms offer intuitive drag-and-drop interfaces that simplify the website creation process. However, Blocs is particularly user-friendly for Mac users, while Instapage is designed to be accessible to users with various levels of technical expertise, focusing on landing page creation and optimization.

How do Blocs and Instapage handle security?

Instapage takes security seriously with measures like SOC 2 Type I and Type II compliance, risk management policies, and a strong focus on privacy. Blocs, being an offline website builder, relies on third-party hosting providers for security measures, making Instapage the more secure option.

Can I test both platforms before making a purchase?

Yes, both platforms offer product testing options. Blocs provides a trial version and a 14-day money-back guarantee, while Instapage offers a 14-day free trial, requiring payment information upfront.

Which platform is more cost-effective in the long run?

Blocs offers a one-time payment plan, which can be more cost-effective for long-term use. Instapage, with its monthly subscription model, offers flexibility but may result in higher costs over time for businesses with ongoing needs.

Do Blocs and Instapage support AI capabilities?

Both platforms have limited AI capabilities, with Blocs offering an AI Assistant for content generation and editing, and Instapage using AI for dynamic traffic allocation and tailored landing page content. However, these features are relatively basic compared to more advanced AI-driven website builders.