Blocs vs Unbounce: Comprehensive comparison guide for 2024

Final verdict

Blocs and Unbounce both offer unique strengths, catering to different user needs and preferences.

• 
  Blocs (Overall Grade: 5.8/10)
  
  is a powerful and user-friendly website builder designed specifically for Mac users. It excels in ease of use and offers a comprehensive suite of learning resources, making it ideal for both beginners and advanced users. Blocs provides a range of responsive design templates and integrates with popular web standards and tools. However, it lacks built-in hosting and advanced ecommerce features, which may limit its appeal for users seeking a more all-in-one solution.
• 
  Unbounce (Overall Grade: 6.4/10)
  
  stands out for its strong focus on creating high-converting landing pages, popups, and sticky bars. It offers a user-friendly drag-and-drop interface and a wide range of templates designed to optimize conversion rates. Unbounce integrates seamlessly with numerous marketing tools and analytics platforms, making it a powerful choice for marketers. However, its higher pricing and limited support for ecommerce functionalities may be a drawback for some users.

Best for ecommerce

Verdict

: Blocs is better suited for comprehensive ecommerce needs, while Unbounce excels in creating high-converting landing pages.

• 
  Blocs
  
  : Blocs integrates with leading ecommerce service providers like Stripe, Snipcart, and Ecwid, making it a versatile choice for building complete online stores. It offers a range of ecommerce-specific templates and flexible payment processing options without additional transaction fees. With a score of 7.0, Blocs is ideal for users looking to create professional ecommerce websites with minimal effort.
• 
  Unbounce
  
  : Unbounce focuses on optimizing conversion rates through custom landing pages, popups, and sticky bars. It integrates with ecommerce solutions like Shopify and Ecwid but lacks dedicated ecommerce templates and product page customization. With a score of 4.8, Unbounce is best for marketers aiming to create high-converting landing pages rather than full-fledged online stores.

Best for informational & business websites

Verdict

: Blocs is the better choice for creating informational and business websites, thanks to its user-friendly interface and comprehensive design features. Unbounce, while strong in conversion-focused landing pages, falls short in this category.

• 
  Blocs
  
  : Blocs scores 7.5, making it a solid option for informational websites. Designed specifically for Mac users, it offers a powerful and intuitive visual interface that allows users to create modern, responsive websites without writing code. Blocs provides a wide range of pre-designed blocks and templates, making it accessible for both beginners and experienced designers. Its focus on responsive design ensures that websites look great on all devices, making it ideal for business websites that need to maintain a professional appearance across different platforms.
• 
  Unbounce
  
  : Unbounce scores 5.9, indicating it is less suited for general informational websites. It excels in creating high-converting landing pages, popups, and sticky bars, with a strong focus on optimizing conversion rates. While Unbounce offers a user-friendly drag-and-drop interface and a variety of templates, its primary strength lies in marketing and lead generation rather than creating comprehensive business websites. For businesses looking to capture leads and analyze performance data, Unbounce is a powerful tool, but it may not provide the versatility needed for broader informational website needs.

Detailed comparison

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Winner: Unbounce.

Unbounce edges out Blocs with a slightly higher score, offering a more comprehensive range of design functionalities and templates.

Blocs offers a vast selection of design templates, boasting over 36 layouts for various website types. These templates are designed to be responsive, ensuring optimal display across different devices. Blocs also allows the creation of responsive websites without writing code, ensuring accessibility for both novices and experienced designers.

Blocs Themes

On the other hand, Unbounce provides a gallery of over 100 high-converting templates for landing pages, popups, and sticky bars. These templates are designed with conversion in mind, incorporating knowledge and insights gained from Unbounce’s experience in optimizing landing pages. Unbounce also provides a highly flexible website builder focused on creating optimized landing pages with a user-friendly drag-and-drop interface.

Unbounce Themes

🏆 Winner: Blocs

. With a score of 8.7, Blocs edges out Unbounce (8.2) in terms of ease of use. Blocs is highly regarded for its user-friendliness and versatility, particularly among Mac users. It offers a robust platform for both novices just starting to explore web design and professional coders seeking to create unique layouts. Unbounce, on the other hand, is acclaimed for its intuitive drag-and-drop builder and a wide selection of templates, making it easy for users to design and customize landing pages.

Learning Resources

🏆 Winner: Blocs

. Both platforms offer solid learning resources, but Blocs goes a step further with its comprehensive suite of learning resources for web design, catering to both beginners and advanced users through its learning portal and Blocs Academy. Unbounce also offers a rich collection of learning resources designed to help users maximize their platform’s capabilities, including a comprehensive Help Centre, the Unprompted Podcast for marketing insights, and a Video Library for visual learning.

Blocs and Unbounce offer different approaches to ecommerce. Blocs integrates with leading ecommerce service providers, enabling features such as buy buttons, checkouts, and complete storefronts. Unbounce, on the other hand, focuses on creating, testing, and customizing highly targeted ecommerce landing pages, aiming to double conversion rates compared to traditional online stores.

Blocs ecommerce features:

• Stripe integration
• Snipcart shopping cart integration
• Gumroad integration
• Ecwid integration

Unbounce ecommerce features:

• Shopify, Ecwid, or and other ecommerce solutions integration

Ecommerce themes & templates

Blocs provides a range of ecommerce-specific templates, allowing users to quickly launch optimized online stores or business platforms. These premium templates are designed to be fast, visually appealing, and SEO-friendly, ensuring websites look great on all devices and load quickly. Unbounce, however, primarily focuses on building landing pages and does not have ecommerce specific templates.

Product page customization

Blocs primarily offers ecommerce features through third-party ecommerce platforms such as Ecwid, so the product page customization possibilities vary depending on which platform is integrated. Unbounce, on the other hand, does not have the possibility to create or customize product pages, it’s primarily focused on building landing pages, with the possibility to integrate with ecommerce platforms such as Shopify or Ecwid.

Payment processing

The Blocs website builder supports ecommerce through integrations with third-party ecommerce providers, suggesting flexibility in the use of various payment gateways without directly listing them. Blocs does not charge transaction fees or commissions, however such fees may be charged by the payment gateways or e-commerce platforms themselves. Unbounce supports payment processing through an integration with Stripe, allowing users to create landing pages that can handle transactions directly, with Stripe facilitating global payments in over 135 currencies. Unbounce itself does not mention charging additional fees for transactions, implying that fees are subject to Stripe’s own pricing structure.

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Winner: Tie

. Both Blocs and Unbounce score 7.5 in this category, indicating that they both offer robust and user-friendly website editors.

Blocs is a powerful and user-friendly website builder designed specifically for Mac users. It allows users to create beautiful, modern websites without the need to write code, thanks to its intuitive visual interface and pre-designed blocks. Blocs offers a wide range of features including responsive design, pre-made templates, and integration with popular web standards and tools. However, its block-based approach might limit the customization options for more advanced users who prefer granular control over every aspect of their website’s design and functionality.

Unbounce, on the other hand, is a powerful, user-friendly website builder specifically designed for creating custom landing pages, popups, and sticky bars. It is particularly favored for its strong focus on optimizing conversion rates, allowing users to design high-converting pages without needing any coding skills. Unbounce provides a wide range of templates and a drag-and-drop interface, making it easy to create and test different layouts and elements to see what works best for your audience. However, beginners might find the platform’s pricing steep and face challenges with support responsiveness and the limited template selection.

Mobile editor/app

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Winner: Blocs

. Blocs and Unbounce both offer powerful website building tools, but when it comes to mobile editing, Blocs takes the lead. Blocs has a mobile editor app specifically designed for the iPad. This app provides a touch-first interface and includes all the essential features needed to create various types of websites, offering a flexible and efficient solution for building professional and beautiful websites on an iPad.

On the other hand, Unbounce does not have a dedicated mobile editor app, which limits its accessibility and convenience for users who prefer to work on their websites from a mobile device.

In summary, Blocs receives a higher rating due to its dedicated mobile editor app and a more user-friendly interface, while Unbounce, despite its powerful website building tools, lacks a mobile editor, which may limit its appeal to users who prefer to work on their websites from a mobile device.

Overall Result

:

Blocs wins

. Blocs scores 7.0, slightly higher than Unbounce’s 6.6 in product testing options. Blocs offers a trial version and a 14-day money-back guarantee, allowing users to test some of its features. Unbounce also provides a 14-day free trial, but it requires users to enter their billing information. Unlike Blocs, Unbounce does not offer a money-back guarantee.

Blocs offers a one-time payment plan, which may be more cost-effective in the long run, while Unbounce offers a range of subscription plans, including an enterprise plan for larger teams and agencies.

Winner: Unbounce

. Unbounce offers hosting with an uptime of 99.96%, but does not provide details about the type of hosting or the locations of its data centers. Blocs, on the other hand, does not offer hosting, which significantly lowers its score in this category.

🏆 Winner: Unbounce

Both Blocs and Unbounce have strategies in place for website speed optimization, but Unbounce edges out Blocs with a slightly higher score.

Blocs, a website builder designed specifically for Mac users, focuses on WebP Generation as a strategy for speed optimization. However, Blocs does not disclose any information about its Core Web Vitals improvements. The load times and PageSpeed scores vary depending on the optimization and complexity of the website.

Unbounce, on the other hand, is a website builder specifically designed for creating custom landing pages, popups, and sticky bars. It uses image optimization, caching, and a Speed Booster as strategies for speed optimization. Like Blocs, Unbounce does not provide any information on their Core Web Vitals improvements. The load times and PageSpeed scores also vary depending on the optimization and complexity of the website.

🏆 Winner: It’s a tie.

Both Blocs and Unbounce score 6.8 in plugins and integrations. Blocs offers a variety of custom-made add-ons and extensions that enhance web design capabilities, while Unbounce provides over 50 apps and integrations to enhance the functionality of landing pages. Both platforms offer a range of extensions that can unlock advanced functionalities, enhance user engagement, and provide detailed analytics.

However, it’s worth noting that Unbounce’s integrations are all free to install, providing a cost-effective solution for users.

Blocs Applications

Unbounce Applications

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Overall Winner: Unbounce

. Unbounce stands out for its strong focus on optimizing conversion rates and its ability to create high-converting pages without needing any coding skills. Blocs, on the other hand, is a powerful and user-friendly website builder designed specifically for Mac users, offering a wide range of features including responsive design, pre-made templates, and integration with popular web standards and tools.

🏆 Winner: Unbounce

. In the Blocs vs Unbounce comparison, Unbounce takes the lead with a customer support score of 7.7. Unbounce offers a comprehensive support system that includes live chat, email, and phone support available Monday to Friday, from 6 AM to 6 PM PST. Additionally, users can access 24/7 support through their Help Centre, Community, and Chat Bot, ensuring continuous assistance.

Blocs, on the other hand, has a customer support score of 5.1 and primarily relies on self-service options such as articles and a community forum. This approach may leave some users feeling unsupported, especially when dealing with complex issues that require direct, personalized assistance. While Blocs provides a user-friendly interface and a range of features, its customer support falls short compared to Unbounce’s more robust offerings.

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Winner: Unbounce

. Unbounce has a strong focus on security, with a high security score of 8.4. It ensures compliance with key regulations and maintains high security standards by achieving PCI Level 4 Merchant status and adhering to GDPR. Unbounce implements robust disaster recovery strategies and undergoes regular external security audits. The platform employs a secure, multi-tenant environment with strict access controls and daily data backups to safeguard customer information.

On the other hand, Blocs does not provide any information about its security measures and has a low security score of 0.0. Blocs primarily focuses on building websites offline and does not offer hosting, thus security measures vary widely depending on the hosting provider users choose.

🏆 Winner: Unbounce

. Unbounce, with a score of 7.5, utilizes AI to optimize landing page creation, offering personalized templates, copy and design recommendations. It also includes AI content generation features, specifically through a tool called Smart Copy. Unbounce’s Smart Traffic is an AI feature that intelligently directs visitors to the most appropriate landing page variant tailored to their specific characteristics and behaviors, thereby enhancing conversion rates.

Blocs, with a score of 5.4, does not have an AI builder or AI ecommerce features, but it does have an AI Assistant that enhances the user experience by allowing for the generation and editing of content directly within a Blocs project.

🏆 Winner: Unbounce

. Unbounce offers more flexibility in user management compared to Blocs.

• Blocs allows only one user to build and edit a website.
• Unbounce offers one staff account on its basic plan, with the option to expand up to 15 accounts on the premium plan. It also provides customizable permissions, enabling you to restrict or grant access based on roles such as viewer, author, and administrator.

Unbounce User Roles and Access Levels:

Additional Features

User Feedback

Blocs website builder is praised for its intuitive drag-and-drop interface, making it accessible to users with varying levels of web development expertise. Its extensive library of templates and customization options, including the ability to add custom CSS and JavaScript, facilitates the rapid creation of diverse and visually appealing websites. However, users report encountering bugs and express a desire for more sophisticated customization features, indicating room for improvement. Overall, Blocs is valued for significantly streamlining the web design process, supported by a strong community and educational resources, despite its learning curve and occasional technical glitches.

The reviews for Unbounce reveal a mixed sentiment among users. On the positive side, many appreciate its user-friendly, drag-and-drop page builder, which facilitates the quick creation and editing of landing pages without the need for technical expertise. Users find it beneficial for A/B testing, integrating with CRMs, and swiftly turning around marketing content. However, there are notable concerns, particularly with a case of unexpected switch to an annual plan without consent and refusal to refund, indicating potential issues with customer service and billing practices. Additionally, some users mention technical limitations, such as responsiveness issues and the absence of global elements for content updates across multiple pages, which can hinder efficiency.

FAQ