Dreamhost vs Instapage: Comprehensive comparison guide for 2024

Final verdict

Dreamhost and Instapage both offer unique strengths, catering to different user needs.

• 
  Dreamhost (Overall Grade: 6.7/10)
  
  is a versatile website builder and hosting platform, ideal for users looking to create professional websites with ease. Its integration with WordPress and WooCommerce makes it a robust choice for those seeking a comprehensive web hosting solution with ecommerce capabilities. Dreamhost excels in hosting quality, plugins and integrations, and marketing features, making it suitable for both beginners and experienced users.
• 
  Instapage (Overall Grade: 6.6/10)
  
  is a specialized landing page platform focused on improving advertising conversion through personalization and optimization. It offers a user-friendly interface, extensive customization options, and strong AI capabilities for creating high-performing landing pages. Instapage is particularly well-suited for marketers and businesses aiming to enhance their online advertising efforts and optimize lead generation.

	Overall grade: 6.7	Overall grade: 6.6
Design functionalities & templates	7.6	8.0
Ease of use	8.2	8.5
Ecommerce	7.4	4.2
Website Editors	7.3	7.5
Product testing options	2.7	6.1
Price	7.8	7.0
Hosting quality	7.2	6.0
Website speed optimization	3.5	6.2
Plugins and integrations	8.8	6.8
Marketing features	8.0	7.7
Customer support	7.5	7.6
Security	8.2	8.4
AI capabilities	1.2	6.0
User Management	8.8	7.3

Best for ecommerce

7.4

4.2

Verdict

: Dreamhost is a more comprehensive solution for ecommerce, while Instapage excels in landing page optimization but lacks full ecommerce capabilities.

• 
  Dreamhost
  
  : Dreamhost offers a robust ecommerce solution with WooCommerce-ready themes and extensive customization options. It integrates seamlessly with WordPress, making it suitable for users looking to build comprehensive online stores. Dreamhost’s platform is designed to cater to both beginners and experienced users, providing a reliable and versatile web hosting solution. In the Dreamhost vs Instapage comparison, Dreamhost scores 7.4 for ecommerce.
• 
  Instapage
  
  : Instapage is excellent for creating high-converting landing pages but falls short in providing a full-fledged ecommerce experience. It offers tools for personalization, optimization, and testing, making it ideal for improving advertising conversion. However, it lacks the comprehensive ecommerce features that Dreamhost provides. In the Dreamhost vs Instapage comparison, Instapage scores 4.2 for ecommerce.

Best for informational & business websites

7.5

7.9

• 
  Dreamhost
  
  : Dreamhost offers a comprehensive website builder tailored for users aiming to create professional-looking websites without extensive coding knowledge. Its platform, Remixer, provides a variety of themes and a simple drag-and-drop interface, making it accessible for both beginners and experienced users. Dreamhost’s seamless integration with WordPress also allows for easy transitions to more advanced features. With a score of 7.5, Dreamhost is a solid choice for those looking for reliability and robust customer support.
• 
  Instapage
  
  : Instapage excels in creating high-performing landing pages with its intuitive drag-and-drop interface and extensive customization options. Scoring 7.9, Instapage offers tools for personalization, optimization, and testing, making it particularly user-friendly for improving advertising conversion. Its focus on landing page optimization and user experience, along with features like AI content generation and data-backed insights, makes Instapage a strong contender for businesses looking to enhance their online presence.

Detailed comparison

7.6

8.0

🏆

Winner: Instapage.

If you’re looking for a platform that offers more advanced customization and optimization features for landing pages, Instapage is the preferred choice.

Dreamhost’s website builder offers a user-friendly interface that allows for a high degree of customization flexibility. Users can edit various elements including text, images, backgrounds, and layout structures to match their preferences. The platform also provides a wide range of themes and templates that can be further customized to ensure the final website aligns with the user’s brand identity. Additionally, Dreamhost supports integration with other tools and services, enhancing the functionality and adaptability of websites created with its builder.

Dreamhost Themes

Instapage provides an extensive collection of 100+ design templates for website building, business-specific templates. These templates are tailored to support small teams and businesses in executing their marketing campaigns efficiently, including features for marketing automation, CRM, and analytics integrations.

Instapage Themes

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8.2

8.5

🏆 Winner: Instapage

. With a score of 8.5, Instapage edges out Dreamhost, which scores 8.2. Instapage’s intuitive drag-and-drop interface and extensive customization options make it particularly user-friendly for creating high-performing landing pages. Dreamhost also offers a simple drag-and-drop interface and seamless integration with its hosting services, making it accessible for beginners and experienced users alike. However, Instapage’s focus on landing page optimization and user experience gives it a slight advantage in this category.

Learning Resources

🏆 Winner: Tie

. Both Dreamhost and Instapage provide extensive learning resources to support their users. Dreamhost offers detailed guides and a comprehensive knowledge base, while Instapage provides a wide range of categorized resources, including blogs, webinars, and videos. Both platforms ensure users have access to the information they need to make the most of their tools.

7.4

4.2

Dreamhost offers a robust ecommerce solution with its WooCommerce-ready themes and extensive customization options, making it suitable for users looking to build comprehensive online stores. Instapage, while excellent for creating high-converting landing pages, falls short in providing a full-fledged ecommerce experience.

Ecommerce themes and templates	7.0	0.0
Product page customization	7.8	0.0
Payment processing and commissions	7.5	5.0
POS capabilities	7.0	0.0
Payment gateways	7.7	6.0
Product numbers	6.5	0.0
Additional ecommerce features	7.2	4.0

Dreamhost ecommerce features:

• WooCommerce-Ready Themes
• Magento integration
• Shopify integration

Instapage ecommerce features:

• Shopify integration
• Payment gateways such as Stripe and Paypal

Ecommerce themes & templates

Dreamhost facilitates ecommerce site creation mainly through WooCommerce, offering a powerful, open-source platform with plans designed to cater to varying levels of ecommerce activity. Additionally, Dreamhost’s WP Website Builder, equipped with BoldGrid, provides a range of mobile-friendly themes for easy site customization without coding knowledge. Instapage does not have ecommerce-specific templates, focusing instead on landing page creation.

Product page customization

Dreamhost, through the integration of WooCommerce, offers a range of customization possibilities for ecommerce product pages to enhance the shopping experience. These include layout adjustments, custom fields, dynamic content, and product variations. Instapage does not have product page customization capabilities, as it is primarily focused on landing pages.

Payment processing

Dreamhost supports a variety of popular payment gateways like PayPal, Stripe, Authorize.Net, Amazon Pay, and Square, each with its own fee structure but no additional charges from Dreamhost. These gateways offer features like POS capabilities, fraud detection, and international currency support. Instapage supports payment gateway integration through external systems and third-party services like Commence Payments for Stripe, facilitating various payment options such as Apple Pay, Google Pay, and card payments. However, Instapage does not explicitly offer POS capabilities, focusing more on online marketing and landing page optimization.

In summary, Dreamhost provides a more comprehensive and versatile ecommerce solution compared to Instapage, which is better suited for creating high-converting landing pages rather than full-fledged online stores.

7.3

7.5

🏆

Winner: Instapage

. Instapage, with a score of 7.5, is a comprehensive landing page platform designed to improve advertising conversion through personalization, optimization, and testing. It offers a range of tools for creating, testing, and optimizing landing pages with a focus on increasing sales, leads, and customer satisfaction. The platform boasts features such as AI content generation, targeted messaging through personalized landing pages, data-backed insights for optimization, and seamless ad-to-landing-page experiences. Instapage is recognized for its ease of use, allowing for the creation of high-performing landing pages without the need for a developer, and it facilitates team collaboration with its intuitive, cloud-based features.

Dreamhost’s editor, scoring 7.3, offers a comprehensive website builder tailored for users aiming to create professional-looking websites without the need for extensive coding knowledge. Their platform, Remixer, allows users to choose from a variety of themes and customize them using a simple drag-and-drop interface. Dreamhost also integrates seamlessly with WordPress, providing an easy transition for users looking to leverage more advanced features or migrate their existing sites. With a focus on reliability and customer support, Dreamhost’s website builder is designed to cater to both beginners and experienced users looking for a robust web hosting solution.

Mobile editor/app

5.5

0

🏆

Winner: Dreamhost

. Both Dreamhost and Instapage lack dedicated mobile editor apps, which limits their usability for on-the-go website management. However, Dreamhost allows users to make some modifications to their websites using a mobile browser, although this comes with certain restrictions. This feature provides a slight advantage over Instapage, which does not offer any mobile editing capabilities.

In summary, while neither platform excels in mobile editing, Dreamhost edges out Instapage by offering limited mobile browser functionality, making it marginally more flexible for users needing to make quick adjustments on the go.

2.7

6.1

Overall Result

:

Instapage wins

. Instapage scores 6.1, significantly higher than Dreamhost’s 2.7, making it a better option for product testing. Instapage offers a 14-day free trial with access to premium features, although users must provide payment information. Dreamhost, while not offering a free trial, allows users to test premium features during a 30-day refundable period and provides a 30-day money-back guarantee.

Free Plan	No	No
Trial Duration	No	14 days (payment info required)
Testing Premium Features	30-day refundable period	During the free trial
Money Back Guarantee	30-day money back guarantee	24-hour money back guarantee

7.8

7.0

Dreamhost offers a variety of affordable plans with significant discounts for annual billing, whereas Instapage’s pricing is higher, reflecting its specialized focus on landing page optimization and conversion rate features.

	Offerings	Offerings
$0-$10	Shared Starter ($7.99/month): Shared Hosting with unmetered bandwidth but low SSD storage, Free SSL certificate, automated daily backups. This plan allows to manage only 1 website and there is no limitation of number of pages offered. Value for Price: 6.5	No offering at this amount.
$10-$20	Shared Unlimited ($13.99/month): Shared Hosting with unlimited websites, unmetered bandwidth, but low SSD storage, pre-installed Free SSL certificate, automated daily backups. Value for Price: 7.5	No offering at this amount.
$20-$30	DreamPress ($23.99/month): Isolated Cloud hosting with unmetered bandwidth, 30GB SSD storage, staging website, fast NGINX pre-installed Free SSL certificate, Free WordPress migrations, automated daily backups and on-demand 1-click restore, specialized WordPress support. This plan allows to manage only 1 website and there is no limitation of number of pages offered. Value for Price: 8.0	No offering at this amount.
$30-$40	DreamPress Plus ($34.99/month): Isolated Cloud hosting with unmetered bandwidth, 60GB SSD storage, staging website, unlimited CDN, fast NGINX pre-installed Free SSL certificate, Free WordPress migrations, automated daily backups and on-demand 1-click restore, specialized WordPress support, 3-phone support callbacks. This plan allows to manage only 1 website and there is no limitation of number of pages offered. Value for Price: 8.5	No offering at this amount.
$80-$90	DreamPress Pro ($89.99/month): Isolated Cloud hosting with unmetered bandwidth, 120GB SSD storage, staging website, unlimited CDN, fast NGINX pre-installed Free SSL certificate, Free WordPress migrations, automated daily backups and on-demand 1-click restore, specialized WordPress support, 5-phone support callbacks and priority support. This plan allows to manage only 1 website and there is no limitation of number of pages offered. Value for Price: 9.0	No offering at this amount.
$200+	No offering at this amount.	BUILD ($299/month): Optimize conversions with experimentation and lead generation. Includes #1 Landing page builder, No Conversion Limits, Server-Side A/B Testing, AI Content, Unlimited Triggered Popups, Thor Render Engine, Dynamic Text Replacement, SSL Encryption, GDPR Compliance, Google SSO, Zapier, HubSpot, Salesforce, Marketo Integration, Multi-Step Forms, Invisible reCAPTCHA, and more. Value for Price: 7.5

7.2

6.0

🏆

Winner: Dreamhost

Dreamhost provides a more versatile hosting solution with shared and cloud hosting options, automated daily backups, and a 100% uptime guarantee. Instapage, while focused on landing page optimization, offers cloud hosting with a 99.9% uptime guarantee but does not disclose data center locations. Dreamhost’s comprehensive hosting features and transparency give it an edge.

Do they offer hosting?	Yes, included in all their plans, shared or cloud hosting depending on the plan	Yes
Data Centers:	2 data centers in US: Ashburn, Virginia and Hillsboro, Oregon	Instapage does not disclose the locations of its data centers
Type of hosting:	Shared Hosting, Cloud Hosting	Cloud Hosting
Uptime:	99.93%	99.9%
Uptime Guarantee:	Yes, 100%	Yes, 99.9%

3.5

6.2

🏆 Winner: Instapage

Both Dreamhost and Instapage have their own strategies for optimizing website speed, but Instapage has a higher overall score in this category.

Focus	Built-in Caching, Code minification	Responsive design, Image optimization
Performance Tools	Image optimization, Built-in Caching	Caching, Responsive design
Key Strategies	Built-in Caching on higher plans, Code minification, Image optimization	Responsive design, Image optimization, Caching
Load Times	1.75-3 seconds average	Varies depending on optimization
Page Speed Scores Range	No data available	Varies depending on optimization
Core Web Vitals Improvement	No information disclosed	No information provided

Dreamhost offers a comprehensive website builder tailored for users aiming to create professional-looking websites without the need for extensive coding knowledge. Their platform, Remixer, allows users to choose from a variety of themes and customize them using a simple drag-and-drop interface. Dreamhost also integrates seamlessly with WordPress, providing an easy transition for users looking to leverage more advanced features or migrate their existing sites. With a focus on reliability and customer support, Dreamhost’s website builder is designed to cater to both beginners and experienced users looking for a robust web hosting solution. Dreamhost employs built-in caching on higher plans, code minification, and image optimization to enhance website speed. However, specific PageSpeed scores are not available, and load times average between 1.75 to 3 seconds.

Instapage is a comprehensive landing page platform designed to improve advertising conversion through personalization, optimization, and testing. It offers a range of tools for creating, testing, and optimizing landing pages with a focus on increasing sales, leads, and customer satisfaction. The platform boasts features such as AI content generation, targeted messaging through personalized landing pages, data-backed insights for optimization, and seamless ad-to-landing-page experiences. Instapage is recognized for its ease of use, allowing for the creation of high-performing landing pages without the need for a developer, and it facilitates team collaboration with its intuitive, cloud-based features. Instapage emphasizes responsive design, image optimization, and caching to improve website speed. While specific load times and PageSpeed scores vary depending on optimization, Instapage’s overall approach to speed optimization is more robust compared to Dreamhost.

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8.8

6.8

🏆 Winner: Dreamhost.

Dreamhost scores 8.8, excelling with its extensive range of WordPress plugins that cover a wide array of functionalities, from SEO and e-commerce to security and performance optimization. This makes it a robust choice for users looking to build comprehensive websites with advanced features.

Instapage, with a score of 6.8, offers over 40 integrations focused on enhancing landing page performance and marketing efforts. While it provides essential tools for optimizing conversions and streamlining marketing funnels, it doesn’t match the breadth of Dreamhost’s plugin ecosystem.

Dreamhost Applications

Instapage Applications

8.0

7.7

🏆

Overall Winner: Dreamhost

. Dreamhost excels with its comprehensive SEO tools, email marketing integrations, and blogging capabilities. Instapage, while strong in landing page optimization and ad campaign management, lacks some of the broader marketing features offered by Dreamhost.

SEO Tools	✓	✓
Email Marketing	✓	✓
Blogging	✓	✗
Social Media Integration	Yes	Yes
Analytics and Reporting	Google Analytics integration	Conversion analytics, real-time reports, A/B testing
Ads and Promotions	Third-party plugins	AdMap for ad-to-page personalization

7.5

7.6

🏆 Winner: Instapage

. When comparing Dreamhost vs Instapage, Instapage slightly edges out Dreamhost in customer support with a score of 7.6. Instapage offers live chat support within the application from Monday to Friday, 24 hours a day, and provides technical support via email and phone during regular business hours. This ensures users have access to assistance throughout the week, with a focus on maintaining a written record of service requests.

Dreamhost, on the other hand, offers 24/7 live chat and email support, aiming for minimal wait times and quick email responses. Phone support callbacks are also available, though their availability may depend on the user’s specific plan. While Dreamhost provides robust support options, Instapage’s dedicated Success Managers and Launch Specialists for enterprise users add an extra layer of personalized assistance, making it a more comprehensive support system overall.

8.2

8.4

🏆

Winner: Instapage

. Instapage takes the lead in security with a score of 8.4, showcasing a strong commitment to data protection and compliance with regulations like GDPR and CCPA. Their comprehensive Information Security Program, based on ISO 27001/2 and NIST 800-53 frameworks, ensures robust security measures across various aspects, including asset management and incident response. Additionally, SOC 2 Type I and Type II compliance further solidifies their dedication to maintaining high security standards.

Dreamhost, with a security score of 8.2, also offers a solid range of security features, including free SSL certificates, multi-factor authentication, and DDoS protection. Their DreamShield service for malware removal and web application firewalls like mod_security and lua-resty-waf add extra layers of protection. However, past breaches highlight the need for continuous vigilance and personal security practices alongside provider measures.

1.2

6.0

AI Builder	Dreamhost does not have AI website builder	Instapage does not have an AI builder
AI Ecommerce Features	Dreamhost does not have any AI powered ecommerce features	Instapage does not have AI ecommerce features
AI Content Generation	AI business name generator	AI Content Generator for landing pages
Additional AI Features		AI Experiments for dynamic traffic allocation

🏆 Winner: Instapage

. Instapage, with a score of 6.0, offers more comprehensive AI capabilities compared to Dreamhost. Its AI Content Generator and AI Experiments feature provide significant advantages in creating and optimizing landing pages, making it a more robust choice for users focused on advertising conversion and content efficiency.

Dreamhost, with a score of 1.2, has very limited AI capabilities, primarily offering an AI business name generator. This makes it less competitive in terms of AI features compared to Instapage.

8.8

7.3

🏆 Winner: Dreamhost

. Managing your online team with Dreamhost and Instapage involves different approaches to website editing access.

• Dreamhost’s website builder primarily uses WordPress, which allows for multiple users to edit a website. WordPress enables the addition of numerous users with various roles such as Administrator, Editor, Author, Contributor, and Subscriber. Each role has its own set of permissions and capabilities, allowing for flexible and controlled access for different users.
• Instapage allows users to be assigned different roles: Viewer, Editor, or Manager. A Viewer has limited access, only able to view pages. An Editor can edit pages, and a Manager has full access except for billing information and the audit log. The number of users you can invite depends on your subscription limits. However, only one user can edit a page at a time to prevent overwrite issues.

Dreamhost User Roles and Access Levels:

Instapage User Roles and Access Levels:

Additional Features

SSL Certificate	✓	✓
Custom Domain	✓	✓
Free Custom Domain Included	✓	X
International Domains	✓	✓
Mobile Responsive	✓	✓
Page Speed	✓	✓
Website Builder Mobile App	X	X
Convert a Website To An App	X	X
Website Analytics	✓	✓
Multilingual Sites	✓	✓
Multiple Users	✓	✓

User Feedback

Dreamhost

20 reviews

4.1 out of 5 stars

Instapage

488 reviews

4.3 out of 5 stars

Users appreciate DreamHost WP Website Builder for its ease of use, broad template selection, and integrated hosting solutions, highlighting its utility in building and managing websites efficiently. However, some users suggest improvements in areas such as image editing capabilities, customer support, and software optimization to enhance speed and functionality. While many find it a cost-effective and user-friendly option for website development without coding, others express concerns over occasional software bugs, slow website performance, and the desire for more advanced features.

Users generally appreciate Instapage for its user-friendly interface, robust customer support, and seamless integration capabilities, highlighting its effectiveness in creating high-quality, high-converting landing pages optimized for lead capture. Positive feedback emphasizes the platform’s ease of use, allowing both experienced marketers and newcomers to quickly design and deploy landing pages, along with its broad range of integrations with other marketing tools and CRM systems. However, some users encounter challenges with mobile responsiveness, custom domain settings, and occasional bugs.

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