Durable.co vs Instapage: Comprehensive comparison guide for 2024

Final verdict

Durable.co and Instapage both offer unique strengths, catering to different user needs and preferences.

• 
  Durable.co (Overall Grade: 6.8/10)
  
  is an AI-powered website builder designed for small businesses and entrepreneurs. It excels in providing a user-friendly experience with its AI capabilities, making it easy to create professional websites quickly. Durable.co offers basic ecommerce features, strong website speed optimization, and a range of marketing tools. However, it lacks advanced ecommerce functionalities and comprehensive customer support compared to Instapage.
• 
  Instapage (Overall Grade: 6.6/10)
  
  is a landing page platform focused on improving advertising conversion through personalization and optimization. It stands out with its extensive design functionalities, ease of use, and robust customer support. Instapage offers a wide range of integrations, advanced marketing features, and strong security measures. However, it is primarily geared towards landing pages and lacks the comprehensive website building capabilities of Durable.co.

	Overall grade: 6.8	Overall grade: 6.6
Design functionalities & templates	7.0	8.0
Ease of use	8.2	8.5
Ecommerce	5.0	4.2
Website Editors	8.1	7.5
Product testing options	7.2	6.1
Price	8.3	7.0
Hosting quality	5.0	6.0
Website speed optimization	6.5	6.2
Plugins and integrations	6.4	6.8
Marketing features	7.7	7.7
Customer support	6.6	7.6
Security	7.7	8.4
AI capabilities	7.5	6.0
User Management	4.3	7.3

Best for ecommerce

5.0

4.2

Verdict

: Durable.co and Instapage both offer basic ecommerce functionalities, but neither is primarily focused on ecommerce. Durable.co is slightly better suited for small businesses looking for simple online selling solutions, while Instapage excels in landing page optimization with some ecommerce integrations.

• 
  Durable.co
  
  : Durable.co provides essential ecommerce features such as product pages, secure payments with Stripe, and lead capture forms. It is ideal for small businesses and entrepreneurs who need a straightforward, AI-powered website builder. However, it lacks advanced ecommerce functionalities like inventory management and built-in shopping carts, which may limit its scalability.
• 
  Instapage
  
  : Instapage is primarily a landing page builder with some ecommerce capabilities through integrations like Shopify. It supports various payment gateways and excels in creating high-converting landing pages. However, it lacks dedicated ecommerce templates and advanced product page customization, making it less suitable for comprehensive online stores.

Best for informational & business websites

7.4

7.9

• 
  Durable.co
  
  : Durable.co is an AI-powered website builder designed to simplify the website creation process for small businesses and entrepreneurs. It offers a user-friendly experience with no coding required, making it ideal for those looking to establish an online presence quickly. However, its focus on AI customization over a large library of templates may limit design flexibility for some users.
• 
  Instapage
  
  : Instapage excels in creating high-performing landing pages with a focus on personalization, optimization, and testing. It offers a wide array of design features and templates, making it suitable for businesses looking to improve advertising conversion. Its ease of use and comprehensive learning resources make it a strong contender for those prioritizing design and functionality in their informational websites.

Detailed comparison

7.0

8.0

🏆

Winner: Instapage.

If you’re looking for a platform that offers more creative control, a wide array of design features, and a larger number of templates, Instapage is the preferred choice.

Durable.co’s website builder offers a unique approach by prioritizing AI-powered customization over a large library of pre-built templates. Despite offering around 30 AI-generated templates, the emphasis is on unique designs tailored to user preferences. The customization flexibility compensates for the seemingly smaller template count, enabling users to create distinct websites.

Durable.co Themes

Compared to Durable.co, Instapage provides an extensive collection of 100+ design templates for website building, business-specific templates. These templates are tailored to support small teams and businesses in executing their marketing campaigns efficiently, including features for marketing automation, CRM, and analytics integrations.

Instapage Themes

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8.2

8.5

🏆 Winner: Instapage

. Scoring a close 8.5, Instapage edges out Durable.co (8.2) in terms of ease of use. Both platforms offer user-friendly interfaces and cater to different user types, but Instapage’s focus on landing page optimization and comprehensive learning resources give it a slight advantage.

Learning Resources

🏆 Winner: Instapage

. Instapage offers a comprehensive set of learning resources, including blogs, webinars, videos, podcasts, ebooks, dictionaries, guides, and customer stories. Durable.co, on the other hand, offers limited educational resources, supplemented by independent content creators on YouTube.

5.0

4.2

Durable.co and Instapage both offer ecommerce capabilities, but they are not their primary focus. Durable.co provides basic ecommerce features, allowing for simple online selling. However, it lacks advanced features like a built-in shopping cart, inventory management, or shipping configurations. On the other hand, Instapage, primarily a landing page builder, supports integration with ecommerce platforms like Shopify.

Ecommerce themes and templates	4.5	0.0
Product page customization	5.5	0.0
Payment processing and commissions	6.0	5.0
POS capabilities	3.0	0.0
Payment gateways	7.0	6.0
Product numbers	4.0	0.0
Additional ecommerce features	5.0	4.0

Durable.co ecommerce features:

• Product pages
• Secure payments with Stripe
• Lead capture forms
• Marketing tools

Instapage ecommerce features:

• Shopify integration
• Payment gateways such as Stripe and Paypal

Ecommerce themes & templates

Durable.co offers pre-built website templates that can be adapted for online product sales, but it lacks traditional ecommerce features found in platforms like Shopify or BigCommerce. The platform has limitations such as the absence of a shopping cart, requiring manual payment links for each product, no inventory management tools, and limited shipping options that need to be configured externally. Instapage does not have ecommerce specific templates.

Product page customization

Durable.co offers customization options for product pages on their platform. Their AI-powered website builder allows for easy customization of product pages, where users can add sections, change images, and edit titles and SEO settings to suit their needs. Additionally, Durable provides the option to add custom code and embedding components to further personalize the website, including product pages. Instapage does not have product page customization capabilities.

Payment processing

When it comes to payment processing, Durable.co partners with Stripe to offer secure and versatile payment processing solutions, charging a 3.1% plus $0.30 fee per credit card transaction for invoices. This collaboration enables businesses to handle various payment methods, including POS transactions, through Stripe’s comprehensive payment gateway infrastructure. Instapage supports payment gateway integration, notably through external systems and third-party services like Commence Payments for Stripe, facilitating various payment options such as Apple Pay, Google Pay, and card payments. The platform itself does not directly charge commissions for transactions, but payment gateways may have their own fees. While Instapage specializes in creating high-converting landing pages with a focus on online marketing, it does not explicitly offer Point of Sale (POS) capabilities, suggesting a primary use case away from direct sales or retail transactions.

8.1

7.5

🏆

Winner: Durable.co

. Durable.co, with a score of 8.1, offers a user-friendly, AI-powered platform designed to help users swiftly create business websites without the need for coding knowledge. It boasts a wide range of features, integrated SEO, and marketing tools, complemented by business management features like CRM, invoicing, and an AI assistant to enhance operational efficiency.

Instapage, scoring 7.5, is a comprehensive website builder focused on creating and optimizing landing pages for various marketing campaigns. It offers a drag-and-drop editor, AI content generation, detailed analytics, and extensive customization through custom code editing, alongside security and compliance features.

Mobile editor/app

5.5

0

🏆

Winner: Durable.co

. Neither Durable.co nor Instapage offer a dedicated mobile editor app. However, Durable.co allows users to edit their website using a mobile browser, providing some level of mobile editing capability. On the other hand, Instapage does not offer this feature, limiting its mobile editing capabilities. Therefore, Durable.co scores higher in this category due to its ability to offer some form of mobile editing, even if it’s through a mobile browser.

7.2

6.1

Overall Result

:

Durable.co wins

. Durable.co scores 7.2, offering a free version and a 30-day money-back guarantee, which allows users to test premium features. Instapage, scoring 6.1, provides a 14-day free trial but requires users to fill in their payment information, which may lead to automatic charges if not cancelled by the end of the trial period.

Free Plan	Yes	No
Trial Duration	No free trial, 30-day money back guarantee	14 days (requires payment information)
Testing Premium Features	During the 30-day refundable period	During the free trial
Money Back Guarantee	30 days	24 hours

8.3

7.0

Durable.co offers a more affordable range of plans compared to Instapage, making it a more cost-effective choice for small businesses and entrepreneurs. However, Instapage’s comprehensive features and customization options may provide better value for larger businesses and those with more complex needs.

	Offerings	Offerings
Free	Free Plan ($0/month): Offers basic features for individuals or aspiring entrepreneurs, including a subdomain, email support, and AI assistant. And up to 3 website pages.	No offering at this amount.
$10-$20	Starter ($15/month): For solopreneurs/small businesses, includes a custom domain, priority support, and more advanced features as well as up to 10 website pages. Value for Price: 6.0	No offering at this amount.
$20-$30	Business ($25/month): Tailored for established businesses, offering extensive CRM features, unlimited promotions, and up to 100 website pages. Value for Price: 8.0	No offering at this amount.
$90-$100	Mogul ($95/month): Designed for managing multiple businesses with a single account, offering the most comprehensive features. Offers up to 5 websites with unlimited pages. Value for Price: 9.5	No offering at this amount.
$200+	No offering at this amount.	BUILD ($299/month): Optimize conversions with experimentation and lead generation. Includes #1 Landing page builder, No Conversion Limits, Server-Side A/B Testing, AI Content, Unlimited Triggered Popups, Thor Render Engine, Dynamic Text Replacement, SSL Encryption, GDPR Compliance, Google SSO, Zapier, HubSpot, Salesforce, Marketo Integration, Multi-Step Forms, Invisible reCAPTCHA, and more. Value for Price: 7.5

5.0

6.0

🏆

Winner: Instapage

Instapage offers cloud hosting with a 99.9% uptime guarantee, although it does not disclose the locations of its data centers. Durable.co also offers hosting included in all of their plans, but does not provide explicit information about its hosting type, uptime, or data center locations. This lack of transparency gives Instapage a slight edge in this category.

Do they offer hosting?	Yes	Yes
Type of hosting:	Not explicitly stated	Cloud Hosting
Uptime:	Not explicitly stated	99.9%
Uptime Guarantee:	No	Yes, 99.9%
Data Centers:	Not disclosed	Not disclosed

6.5

6.2

🏆 Winner: Durable.co

Both Durable.co and Instapage prioritize website performance and page speed, but Durable.co takes the lead with a more comprehensive approach to speed optimization.

Focus	Server Optimization, Image Optimization, Caching, Code minification, Lazy Loading, CDN	Responsive design, Image optimization, Caching
Performance Tools	Google Lighthouse, PageSpeed Insights	Google PageSpeed Insights Integration
Key Strategies	Server Optimization, Image Optimization, Caching, Code minification, Lazy Loading, CDN	Responsive design, Image optimization, Caching
Load Times	Not published by Durable.co	Varies depending on optimization
Page Speed Scores Range	Not published by Durable.co	Varies depending on optimization
Core Web Vitals Improvement	Emphasis on LCP, FID, CLS improvements	No information provided by Instapage

Durable.co, an AI-powered website builder, prioritizes website performance and speed optimization. It employs strategies such as server optimization, image optimization, caching, code minification, lazy loading, and content distribution networks (CDN) to enhance the speed of websites built on its platform. Durable.co also emphasizes improvements in Core Web Vitals, including Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). However, Durable.co does not publish aggregate data or benchmarks specific to sites hosted on their platform.

On the other hand, Instapage, a landing page platform, focuses on responsive design, image optimization, and caching for speed optimization. However, it does not provide any information on their Core Web Vitals improvements. The load times and PageSpeed scores for websites built on Instapage vary depending on optimization.

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6.4

6.8

🏆 Winner: Instapage.

With a score of 6.8, Instapage edges out Durable.co (6.4) in the plugins and integrations category. Instapage supports over 40 integrations with third-party platforms, including major CRM, email marketing, analytics, and advertising tools. This enables users to connect their landing pages seamlessly with essential digital marketing tools and services, enhancing the overall marketing funnel.

On the other hand, Durable.co doesn’t offer its own plugins or extensions for its website building platform. Instead, it integrates with a variety of third-party tools and services to add functionality to your website. These integrations are not directly managed by Durable, so the number of available options and their pricing structures can vary depending on the specific tools you choose.

Instapage Applications

7.7

7.7

🏆

Overall Winner: Tie

. Both Durable.co and Instapage offer a robust set of marketing features, with Durable.co providing a slight edge in blogging capabilities and Instapage excelling in ad and promotion features.

SEO Tools	✓	✓
Email Marketing	✓	✓
Blogging	✓	✗
Social Media Integration	✓	✓
Analytics and Reporting	Analytics dashboard for website traffic and performance	Conversion analytics, real-time reports, and A/B testing
Ads and Promotions	Marketing features for brand awareness and customer reach	AdMap for ad-to-page personalization and integration with advertising platforms

6.6

7.6

🏆 Winner: Instapage

. When comparing Durable.co vs Instapage, Instapage takes the lead with a higher customer support score of 7.6. Instapage offers live chat support available 24 hours a day from Monday to Friday, along with email and toll-free phone support during regular business hours. This extensive availability ensures that users can get help whenever they need it, which is crucial for maintaining high conversion rates on landing pages.

Durable.co, on the other hand, provides customer support through phone, email, and live chat, but their support team is only available from Monday to Friday, 9am to 5pm. While they strive to offer prompt and efficient assistance, the limited hours may not be sufficient for businesses that require more immediate support.

For enterprise-level support, Instapage excels with dedicated Success Managers and Launch Specialists who provide personalized onboarding, training, and strategic insights. Durable.co also offers enterprise support with IT consulting, software development, and project management, but the tailored, hands-on approach of Instapage’s support team gives it an edge in this category.

7.7

8.4

🏆

Winner: Instapage

. Instapage’s security measures are comprehensive, with SOC 2 Type I and Type II compliance, risk management policies, and a strong focus on privacy, aligning with GDPR and CCPA regulations. Their Information Security Program is based on ISO 27001/2 and NIST 800-53 frameworks, covering multiple aspects of security from asset management to incident response. Physical, access, and network security protocols are rigorously enforced, alongside SSL/HTTPS support for all landing pages to ensure secure client data handling and privacy.

Durable.co also places a strong emphasis on website security and has implemented various measures to ensure the protection of user data. These measures include the utilization of SSL encryption to guarantee the security of all data exchanged between the user’s web browser and their servers. Furthermore, they consistently update their software and plugins to address and rectify any vulnerabilities, thereby fortifying defenses against potential cyber threats. Additionally, a robust firewall is in operation to actively oversee and thwart any suspicious activities occurring on the website. However, compared to Instapage, Durable.co’s security measures are not as comprehensive.

7.5

6.0

AI Builder	Durable.co offers an AI website builder for creating professional and visually appealing websites without any coding knowledge
AI Ecommerce features	AI personalizes the shopping experience, recommends products based on browsing and purchase history, and provides instant customer service through AI-driven chatbots
AI Content Generation	Advanced natural language processing for swift production of diverse content types	AI Content Generator facilitates quicker landing page creation by automatically producing content tailored to the target audience
Additional AI Features	Predictive maintenance, AI-powered inventory management, predictive analytics for supply chain management	AI Experiments for dynamically allocating traffic to higher-performing test variants

🏆 Winner: Durable.co

. Durable.co, with a score of 7.5, offers a comprehensive range of AI features including an AI builder, AI ecommerce features, AI content generation, and additional AI features. These features are designed to simplify the website creation process and enhance the user experience.

Instapage, with a score of 6.0, does not offer an AI builder or AI ecommerce features. However, it does offer AI content generation and additional AI features. These features are designed to facilitate quicker landing page creation and speed up experimentation.

4.3

7.3

🏆 Winner: Instapage

. User management on Durable.co and Instapage involves different approaches to website editing access.

• Durable.co’s free plan doesn’t permit adding extra users; only the account owner can edit the website. In the Starter and Business Plans, one additional user can edit the website, bringing the total to two users. The Mogul Plan allows for the creation of multiple businesses under one account, each with its own website. Additional users can edit each website, but the exact number is not publicly disclosed.
• On Instapage, users managing a website can be assigned different roles: Viewer, Editor, or Manager. A Viewer has limited access, only able to view pages. An Editor can edit pages, and a Manager has full access except for billing information and the audit log. The number of users you can invite depends on your subscription limits. However, only one user can edit a page at a time to prevent overwrite issues.

Instapage User Roles and Access Levels:

Additional Features

SSL Certificate	✓	✓
Custom Domain	✓	✓
Free Custom Domain Included	✓	X
International Domains	✓	✓
Mobile Responsive	✓	✓
Page Speed	✓	✓
Website Builder Mobile App	X	X
Convert a Website To An App	X	X
Website Analytics	✓	✓
Multilingual Sites	✓	✓
Multiple Users	✓	✓

User Feedback

Durable.co

0 reviews

0 out of 5 stars

Instapage

488 reviews

4.3 out of 5 stars

Durable.co, while not having any reviews on G2, is designed to provide a user-friendly experience for small businesses and entrepreneurs. Its AI-driven approach simplifies the website creation process, making it an attractive option for those looking to establish an online presence quickly and without the need for coding skills. The platform’s focus on ease of use and efficiency is likely to resonate well with its target audience.

Instapage, on the other hand, has received positive feedback on G2, with a rating of 4.3/5 from 488 reviews. Users appreciate its user-friendly interface, robust customer support, and seamless integration capabilities. The platform is praised for its effectiveness in creating high-quality, high-converting landing pages optimized for lead capture. However, some users have reported challenges with mobile responsiveness, custom domain settings, and occasional bugs. Despite these issues, Instapage remains a popular choice for marketers looking to optimize their advertising conversion rates.

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