Final verdict
Format and Durable.co both offer unique advantages, catering to different user needs and preferences.
-
Format (Overall Grade: 5.8/10)
is tailored for creative professionals such as photographers, artists, and designers. It provides nearly 100 customizable templates, an intuitive drag-and-drop interface, and features like an integrated online store and client proofing. Format excels in ease of use and customer support, making it an excellent choice for creatives looking to showcase their portfolios professionally. -
Durable.co (Overall Grade: 6.8/10)
leverages AI to simplify the website creation process, making it ideal for small businesses and entrepreneurs. With AI-driven customization, a user-friendly interface, and advanced marketing tools, Durable.co stands out for its innovative approach to website building. It offers a wider range of pricing options, including a free plan, and excels in website speed optimization and security.
|
|
|
|---|---|---|
|
Design functionalities & templates |
7.0 |
7.0 |
|
Ease of use |
8.3 |
8.2 |
|
Ecommerce |
5.2 |
5.0 |
|
Website Editors |
7.5 |
8.1 |
|
Product testing options |
8.3 |
7.2 |
|
Price |
7.9 |
8.3 |
|
Hosting quality |
5.0 |
5.0 |
|
Website speed optimization |
5.0 |
6.5 |
|
Plugins and integrations |
4.9 |
6.4 |
|
Marketing features |
5.3 |
7.7 |
|
Customer support |
7.0 |
6.6 |
|
Security |
7.4 |
7.7 |
|
AI capabilities |
0.0 |
7.5 |
|
User Management |
2.8 |
4.3 |
Best for ecommerce
5.2
5.0
Verdict
: Format and Durable.co both offer basic ecommerce functionalities, but neither is designed for extensive ecommerce operations. Format is better suited for creative professionals, while Durable.co leverages AI for quick and efficient website creation.
-
Format
: Format provides essential ecommerce features like inventory management, discounts, and multiple currency options. It is ideal for creative professionals who want to showcase their work and sell products online. However, its ecommerce capabilities are limited compared to more robust platforms. When comparing Format vs Durable.co, Format scores 5.2 for ecommerce. -
Durable.co
: Durable.co offers simple online selling features such as product pages, secure payments with Stripe, lead capture forms, and marketing tools. Its AI-driven approach makes it easy to create a website quickly, but it lacks advanced ecommerce functionalities. Durable.co scores 5.0 for ecommerce in the Format vs Durable.co comparison.
Best for informational & business websites
7.2
7.4
Verdict
: Durable.co slightly edges out Format for informational and business websites due to its AI-powered customization and comprehensive speed optimization strategies.
-
Format
: Format is tailored for creative professionals, offering nearly 100 customizable templates designed to showcase portfolios beautifully. Its intuitive drag-and-drop interface and features like client proofing and blogging tools make it a strong choice for artists, photographers, and designers. However, its focus on creative portfolios may limit its appeal for broader business use. -
Durable.co
: Durable.co leverages AI to simplify the website creation process, making it ideal for small businesses and entrepreneurs. Its AI capabilities allow users to generate a complete website quickly, and its comprehensive approach to speed optimization ensures fast load times. When comparing Format vs Durable.co, Durable.co’s user-friendly experience and business management features make it a versatile choice for various business needs.
Detailed comparison
Design functionalities & templates
Design FunctionalitiesRepresents how well each platform allows for creative design and customization of websites.Score Components:
- Template Variety (30%): Range and quality of design templates.
- Customization (30%): Flexibility and options for design alterations.
- User Interface (20%): Ease and intuitiveness of the design process.
- Responsiveness (10%): Adaptability to different devices and screen sizes.
- Innovation (10%): Unique design features and tools.
7.0
7.0
Winner: Tie.
Both Format and Durable.co offer unique design functionalities and templates, catering to different user needs.
Format is a website builder specifically designed for creatives, offering nearly 100 customizable templates tailored for various artistic disciplines. It emphasizes high-quality imagery and mobile-friendly designs, ensuring portfolios look professional on any device.
On the other hand, Durable.co’s website builder offers a unique approach by prioritizing AI-powered customization over a large library of pre-built templates. Despite offering around 30 AI-generated templates, the emphasis is on unique designs tailored to user preferences. The customization flexibility compensates for the seemingly smaller template count, enabling users to create distinct websites.
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Ease of use
Ease of useReflects the platform’s overall user-friendliness.Score
Components:
- Learning curve (40%): Quickness and ease of getting started.
- Interface design (30%): Simplicity and intuitiveness of layout.
- User guidance (20%): Quality of tutorials and support.
- Flexibility (10%): Adaptability to various user skills.
8.3
8.2
🏆 Winner: Format
. Scoring a close 8.3, Format edges out Durable.co (8.2) in terms of ease of use. Format’s intuitive and user-friendly platform, tailored for creatives, offers a range of professionally designed, customizable templates and essential features. Durable.co, on the other hand, caters to a wider range of users with its AI-powered website builder and user-friendly interface.
Learning Resources
🏆 Winner: Format
. Format provides a comprehensive help center with a wide array of articles and an official YouTube channel featuring tutorials and updates. Durable.co offers limited educational resources but is supplemented by independent content creators on YouTube.
For ecommerce
EcommerceMeasures the platform’s effectiveness in supporting online business activities.Score Components:
- Ecommerce themes and templates (20%): Variety and design of templates.
- Product management (25%): Ease of managing and organizing products.
- Payment options (25%): Variety and convenience of payment methods.
- Ecommerce features (20%): Features for managing an ecommerce store.
- Integration (10%): Compatibility with external e-commerce tools and services.
5.2
5.0
When it comes to ecommerce, both Format and Durable.co offer basic functionalities. Format, designed specifically for creatives and photographers, provides features such as product management, currency options, and discounts. Durable.co, on the other hand, allows for simple online selling with features like product pages, secure payments with Stripe, lead capture forms, and marketing tools. However, neither platform is designed for extensive ecommerce operations.
|
|
|
|
|---|---|---|
|
Ecommerce themes and templates |
4.0 |
4.5 |
|
Product page customization |
5.5 |
5.5 |
|
Payment processing and commissions |
4.5 |
6.0 |
|
POS capabilities |
0.0 |
3.0 |
|
Payment gateways |
6.5 |
7.0 |
|
Product numbers |
5.0 |
4.0 |
|
Additional ecommerce features |
3.5 |
5.0 |
Format ecommerce features:
- Inventory management and tracking
- Discounts
- Multiple currency options
Durable.co ecommerce features:
- Product pages
- Secure payments with Stripe
- Lead capture forms
- Marketing tools
Ecommerce themes & templates
Format does not offer ecommerce specific templates. Durable.co, however, provides pre-built website templates that can be adapted for online product sales. However, it lacks traditional ecommerce features found in platforms like Shopify or BigCommerce. The platform has limitations such as the absence of a shopping cart, requiring manual payment links for each product, no inventory management tools, and limited shipping options that need to be configured externally.
Product page customization
Format offers limited specific details on product page customization directly, but its e-commerce features suggest a focus on showcasing products through high-quality imagery and detailed descriptions. You can manage product specifics like shipping, availability, and pricing, with customization likely extending to layout and presentation styles to highlight products effectively.
Durable.co offers customization options for product pages on their platform. Their AI-powered website builder allows for easy customization of product pages, where users can add sections, change images, and edit titles and SEO settings to suit their needs. Additionally, Durable provides the option to add custom code and embedding components to further personalize the website, including product pages.
Payment processing
Format integrates with major payment gateways, including Paypal and Stripe, and charges a 15% commission on the Pro plan and 5% on the Pro Plus plan. However, the platform does not have built-in POS (Point of Sale) capabilities.
Durable.co partners with Stripe to offer secure and versatile payment processing solutions, charging a 3.1% plus $0.30 fee per credit card transaction for invoices. This collaboration enables businesses to handle various payment methods, including POS transactions, through Stripe’s comprehensive payment gateway infrastructure. The focus on Stripe ensures a high level of security and flexibility for businesses in managing online and potentially in-person sales.
Website Editors
Website EditorsEvaluates the platforms’ website building and editing capabilities.Score Components:
- Customization tools (40%): Range and power of editing features.
- Editor usability (30%): User experience within the editor.
- Design flexibility (20%): Freedom in layout and design changes.
- Update and maintenance ease (10%): Simplicity of updating and maintaining the site.
7.5
8.1
🏆
Winner: Durable.co
. Durable.co, with a score of 8.1, offers a user-friendly, AI-powered platform designed to help users swiftly create business websites without the need for coding knowledge. It boasts a wide range of features, integrated SEO, and marketing tools, complemented by business management features like CRM, invoicing, and an AI assistant to enhance operational efficiency.
Format’s editor, scoring 7.5, offers a variety of features for creating online portfolios. It provides nearly 100 professionally designed templates and thousands of design variations without requiring any coding. Users can express creativity with custom pages, incorporating unique gallery layouts, colors, text formatting, and custom code embeds. The templates and pages are fully responsive, ensuring a mobile-first experience.
Mobile editor/app
4.0
5.5
🏆
Winner: Durable.co
. Both Format and Durable.co do not offer a dedicated mobile app for editing websites. However, they allow users to edit their websites using a mobile browser. The interface presented is the same as the desktop version, which might not be optimal for use on a smartphone. Despite this, Durable.co scores slightly higher than Format in the mobile editor category, making it the winner in this comparison.
Product testing options
Product Testing OptionsAssesses the options for trying out platform features before commitment.Score Components:
- Trial quality (40%): Extent and usefulness of the trial or free version.
- Feature accessibility (30%): How many features are available to test.
- Trial duration (20%): Length of the trial period.
- Ease of transition (10%): Smoothness of moving from trial to paid plans.
8.3
7.2
Overall Result
:
Format wins
. Format scores 8.3 in product testing options, slightly higher than Durable.co’s 7.2. Both platforms offer the possibility to test premium features, but Format provides a 14-day free trial, while Durable.co only offers a free plan with limited features. Both platforms also offer a 30-day money-back guarantee.
|
|
|
|
|---|---|---|
|
Free Plan |
No | Yes |
|
Trial Duration |
14 days | No free trial for paid plans |
|
Testing Premium Features |
During the free trial period | During the 30-day refundable period |
|
Money-Back Guarantee |
30 days | 30 days |
Price
PriceLooks at the cost-effectiveness and value for money of each platform.Score Components:
- Plan value (40%): What each pricing tier offers.
- Transparency and clarity (30%): Clearness of pricing structures.
- Flexibility of plans (20%): Range of options to suit different budgets.
- Hidden costs (10%): Additional expenses not included in the plan.
7.9
8.3
Durable.co offers a wider range of pricing options, including a free plan, while Format focuses on providing specialized services for creative professionals.
|
|
|
|
|---|---|---|
|
Free |
No offering at this amount. |
Free Plan ($0/month): Offers basic features for individuals or aspiring entrepreneurs, including a subdomain, email support, and AI assistant. And up to 3 website pages. |
|
$10-$20 |
Basic ($12.00/month): Offers core services like mobile-optimized site, up to 10 web pages, and up to 70 high-resolution images. 3 client galleries, up to 2GB file transfers. No video uploads or custom code editor. Value for price: 5.0 |
Starter ($15/month): For solopreneurs/small businesses, includes a custom domain, priority support, and more advanced features as well as up to 10 website pages. Value for price: 6.0 |
|
$20-$30 |
Pro ($24.00/month): Includes all from Basic, plus unlimited web pages, 1500 high-resolution images,15 mins video hosting, 100GB cloud storage, a free custom domain, Online Store with up to 15 products, 50 client galleries and up to 5GB file transfers. Value for price: 7.5 |
Business ($25/month): Tailored for established businesses, offering extensive CRM features, unlimited promotions, and up to 100 website pages. Value for price: 8.0 |
|
$30-$40 |
Pro Plus ($36.00/month): Adds on Pro features with priority support, unlimited pages and high-res images, 120 mins video hosting, and 1TB cloud storage. Online Store with up to 1000 products, 250 client galleries and 10GB file transfers. Value for price: 8.5 |
No offering at this amount. |
|
$90+ |
No offering at this amount. |
Mogul ($95/month): Designed for managing multiple businesses with a single account, offering the most comprehensive features. Offers up to 5 websites with unlimited pages. Value for Price: 9.5 |
location. As a result in rare cases the prices displayed here can differ from the ones you see on their
websites.
Hosting quality
Hosting
qualityExamines the reliability and performance of the hosting solutions.Score Components:
- Uptime (40%): Consistency and reliability of website availability.
- Speed (30%): Loading times and performance.
- Bandwidth and storage (20%): Sufficiency of resources provided.
- Data centers (10%): Quality and distribution of hosting infrastructure.
5.0
5.0
🏆
Winner: Durable.co
Both Format and Durable.co have the same hosting quality score, but Durable.co provides more information about its hosting services. It includes hosting in all plans and leverages a CDN for good performance. Unfortunately, neither Format nor Durable.co provide detailed information about their hosting types, uptime, and data centers.
|
|
|
|
|---|---|---|
|
Do they offer hosting? |
Yes | Yes, included in all plans |
|
Data Centers: |
Not disclosed | Not disclosed |
|
Type of hosting: |
Not disclosed | Not disclosed |
|
Uptime: |
Not disclosed | Not disclosed |
|
Uptime Guarantee: |
Not disclosed | No |
Website Speed Optimization
Website Speed OptimizationEvaluates optimization of website loading timesScore Components:
- PageSpeed Score (30%): Google’s score indicating performance optimization.
- Loading Time (30%): The average time until a website is fully interactive.
- Mobile Optimization (15%): Optimization effectiveness for mobile devices.
- Resource Optimization (15%): Optimizing images, scripts, and other heavy resources.
- CDN Usage (10%): Use of CDN to enhance speed across geolocations.
5.0
6.5
🏆 Winner: Durable.co
Both Format and Durable.co prioritize website performance and page speed, but Durable.co has a more comprehensive approach to speed optimization, giving it the edge in this category.
|
|
|
|
|---|---|---|
|
Focus |
Image and video optimization |
Server Optimization, Image Optimization, Caching, Code minification, Lazy Loading, CDN |
|
Performance Tools |
Not specified |
Not specified |
|
Key Strategies |
Image and video optimization |
Server Optimization, Image Optimization, Caching, Code minification, Lazy Loading, CDN |
|
Load Times |
Varies depending on optimization and website complexity |
Not published by Durable.co |
|
Page Speed Scores Range |
Not specified |
Not specified |
|
Core Web Vitals Improvement |
Not disclosed by Format |
Emphasis on LCP, FID, CLS improvements |
Durable.co’s approach to enhancing site speed includes server optimization, image optimization, caching, code minification, lazy loading, and content distribution networks (CDN). This comprehensive strategy, coupled with an emphasis on improving Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS) scores, gives Durable.co an edge in website speed optimization. However, Durable.co does not publish aggregate data or benchmarks specific to sites hosted on their platform.
On the other hand, Format focuses on image and video optimization to enhance website speed. The load times and PageSpeed scores for Format websites vary depending on optimization and website complexity. However, Format does not disclose any information on their Core Web Vitals improvements.
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Plugins and integrations
Plugins and integrationsMeasures the range and effectiveness of additional plugins and integrations.Score Components:
- Variety of options (40%): Range of available add-ons.
- Integration smoothness (30%): Ease of integrating plugins into the site.
- Quality of plugins (20%): Functionality and reliability of the options.
- Custom integration capabilities (10%): Support for custom or third-party integrations.
4.9
6.4
🏆 Winner: Durable.co.
With a score of 6.4, Durable.co offers a more extensive range of third-party integrations and built-in features compared to Format, which scores 4.9. While Format does offer some key integrations, its overall capabilities for expansion through plugins and integrations are notably limited. On the other hand, Durable.co integrates with a variety of third-party tools and services, and also provides a directory of recommended third-party integrations on its website. This gives users more options to enhance their website’s functionality.
Marketing Features
Design FunctionalitiesRepresents how well each platform allows for creative design and customization of websites.Score Components:
- Template Variety (30%): Range and quality of design templates.
- Customization (30%): Flexibility and options for design alterations.
- User Interface (20%): Ease and intuitiveness of the design process.
- Responsiveness (10%): Adaptability to different devices and screen sizes.
- Innovation (10%): Unique design features and tools.
5.3
7.7
🏆
Overall Winner: Durable.co
. Durable.co stands out for its more advanced AI-driven marketing tools, especially in SEO, email marketing, and analytics. Format is strong in portfolio showcasing and blogging, ideal for creative professionals.
|
|
|
|
|---|---|---|
|
SEO Tools |
Basic SEO tools for page titles, meta descriptions, and image alt tags |
Advanced SEO features with AI-generated descriptions and indexing support |
|
Email Marketing |
Basic email marketing with branded email and email subscriber forms |
Advanced email marketing with customizable templates and automated campaigns |
|
Blogging |
Basic blogging with blog posts and comments |
Advanced blogging with post creation, customization, and writer-specific features |
|
Social Media Integration |
Direct Instagram integration |
Comprehensive social media management with post scheduling and performance analysis |
|
Analytics and Reporting |
Google Analytics integration for traffic tracking |
Advanced analytics with customizable reporting and real-time data monitoring |
|
Ads and Promotions |
Basic promotional features with discounts and discount codes |
Advanced advertising with targeted options, customizable templates, and performance tracking |
Customer Support
Customer supportEvaluates the quality and availability of support options.Score Components:
- Response time (40%): Speed of support responses.
- Support quality (30%): Effectiveness and helpfulness of the support.
- Availability (20%): Range of support channels (phone, chat, email).
- Resource richness (10%): Quality of self-help and educational materials.
7.0
6.6
🏆 Winner: Format
. Comparing Format vs Durable.co, Format takes the lead in this category with a customer support score of 7.0. Format offers 24/7 customer support through email and live chat, ensuring users can get assistance at any time. The support team is distributed across different countries, which helps in providing round-the-clock availability and prompt responses.
Durable.co, on the other hand, has a customer support score of 6.6. While Durable.co offers support through phone, email, and live chat, their availability is limited to Monday to Friday from 9am to 5pm. Despite the limited hours, Durable.co strives to provide efficient and prompt assistance to its users. Additionally, Durable.co offers enterprise support with services like IT consulting, software development, and project management, catering to the needs of larger businesses.
Security
SecurityLooks at the platforms’ security measures and data protection.Score Components:
- Data protection (40%): Safeguards for user and customer data.
- SSL and encryption (30%): Implementation of secure connections.
- Compliance (20%): Adherence to industry security standards.
- Regular updates (10%): Frequency of security updates and patches.
7.4
7.7
🏆
Winner: Durable.co
. Durable.co edges out Format with a slightly higher security score. Durable.co’s commitment to security is evident in its use of advanced encryption, regular software updates, and a robust firewall to protect user data and websites.
Format also takes security seriously, with encrypted data storage, strict access controls, and compliance with data protection regulations. However, it falls slightly short of Durable.co’s comprehensive security measures.
AI Capabilities
AI capabilitiesMeasures the effectiveness of AI-driven features and tools.Score Components:
- Automation efficiency (40%): Impact of AI on streamlining processes.
- Personalization (30%): AI-driven customization for users or customers.
- AI-Assisted design (20%): Role of AI in website design and functionality.
- Data analysis (10%): Use of AI in interpreting user data and analytics.
0.0
7.5
|
|
|
|
|---|---|---|
|
AI Website Builder |
|
Durable.co’s AI website builder allows users to create professional and visually appealing websites without any coding knowledge |
|
AI Ecommerce Features |
|
Durable.co uses AI to personalize the shopping experience and provide instant customer service through AI-driven chatbots |
|
AI Content Generation |
|
Durable.co’s AI content generation simplifies content creation with advanced natural language processing |
|
Additional AI Features |
|
Durable.co offers additional AI features such as predictive maintenance and inventory management |
🏆 Winner: Durable.co
. Durable.co, with a score of 7.5, leverages AI to simplify the website creation process, personalize the shopping experience, simplify content creation, and optimize business operations. On the other hand, Format does not have any AI capabilities.
User Management
User ManagementAssesses the platforms’ capabilities in managing user roles, permissions, and accessibility.Score Components:
- Role Customization (40%): Flexibility in creating and defining user roles and
permissions. - Ease of Management (30%): User interface and tools for managing users.
- Access Control (20%): Effectiveness of access control measures for different user
levels. - Scalability (10%): Ability to manage a growing number of users efficiently.
2.8
4.3
🏆 Winner: Durable.co
. Both Format and Durable.co have limited user management capabilities, but Durable.co offers slightly more flexibility.
- Format allows only one user to manage and edit websites.
- Durable.co’s free plan also permits only the account owner to edit the website. However, the Starter and Business Plans allow one additional user to edit the website, bringing the total to two users. The Mogul Plan allows for the creation of multiple businesses under one account, each with its own website. Additional users can edit each website, but the exact number is not publicly disclosed.
Additional Features
|
|
|
|
|---|---|---|
|
SSL Certificate |
|
|
|
Custom Domain |
|
|
|
Free Custom Domain Included |
|
|
|
International Domains |
|
|
|
Mobile Responsive |
|
|
|
Page Speed |
|
|
|
Website Builder Mobile App |
|
|
|
Convert a Website To An App |
|
|
|
Website Analytics |
|
|
|
Multilingual Sites |
|
|
|
Multiple Users |
|
|
User Feedback
Users highly praise Format for its user-friendly website builder, particularly noting the ease of adding images and the effectiveness of customer service. Many reviewers appreciate the variety of modern templates and the platform’s suitability for users without technical expertise, especially photographers. Format’s mobile app and proofing section receive special mentions for their convenience and functionality. However, some users desire more customization options, particularly for mobile views, and mention minor limitations in template flexibility and SEO functionality. Overall, Format is celebrated for its ability to provide a professional online presence easily and efficiently, solving users’ needs for showcasing work and attracting new clients.
Durable.co, on the other hand, does not have any reviews on the G2 platform. This lack of user feedback makes it challenging to gauge the overall user satisfaction and effectiveness of the platform. However, Durable.co’s AI-driven approach to website building is designed to simplify the process, which could be a significant advantage for small businesses and entrepreneurs looking for a quick and efficient way to establish an online presence.
The making of this blog
We followed a clear, step-by-step process to write and research this article.
FAQ
Which platform is better for creative professionals, Format or Durable.co?
Can I use Durable.co for my small business website?
How do Format and Durable.co compare in terms of ecommerce capabilities?
Which platform offers better customer support?
Are there any AI capabilities in Format or Durable.co?
Which platform is more suitable for building an informational or business website?
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