Format vs Yola: Comprehensive comparison guide for 2024

Final verdict


Format and Yola both offer unique advantages, catering to different user needs and preferences.


  • Format (Overall Grade: 5.8/10)

    is tailored for creative professionals such as photographers, artists, and designers. It excels in providing visually appealing templates and an intuitive drag-and-drop interface, making it easy for users to showcase their portfolios. However, its ecommerce capabilities are basic, and it lacks some advanced features found in other platforms. When comparing Format vs Yola, Format is ideal for creatives looking for a specialized platform to display their work professionally.

  • Yola (Overall Grade: 6.5/10)

    is a versatile website builder suitable for individuals and small businesses. It offers a wide range of customizable templates, robust ecommerce features through Ecwid integration, and comprehensive marketing tools. Yola’s user-friendly interface and extensive learning resources make it accessible to users of all skill levels. Considering Format vs Yola, Yola is a better choice for those seeking a more general-purpose website builder with strong ecommerce and marketing capabilities.

Best for ecommerce

5.2
5.7


Verdict

: Yola offers more robust ecommerce features compared to Format, making it a better choice for small businesses looking to sell products online. However, Format is ideal for creative professionals who need a platform to showcase their work with basic ecommerce capabilities.


  • Format

    : Designed for creative professionals, Format provides essential ecommerce features like inventory management, discounts, and multiple currency options. However, its ecommerce capabilities are limited, making it less suitable for businesses with extensive ecommerce needs. When comparing Format vs Yola, Format excels in showcasing products through high-quality imagery and detailed descriptions but lacks advanced ecommerce functionalities.

  • Yola

    : With its integration with Ecwid, Yola supports the sale of up to 1000 products without transaction fees and offers various ecommerce features such as shipping and tax configurations, product catalog management, and guest checkout. Yola’s customizable templates and advanced product page customization options make it a more comprehensive solution for ecommerce compared to Format.

Best for informational & business websites

7.2
7.4


Verdict

: When it comes to creating informational and business websites, Yola slightly outperforms Format. Yola’s diverse range of templates and comprehensive hosting and speed optimization strategies make it a strong contender for small businesses and individuals looking to establish a professional online presence. Format, while excellent for creative professionals, may not offer the same level of versatility for general business websites.


  • Format

    : Format is tailored for creative professionals such as photographers, artists, and designers. It offers nearly 100 customizable templates that emphasize high-quality imagery and mobile-friendly designs. The platform’s intuitive drag-and-drop interface makes it easy for users to create and manage their online presence without needing any coding knowledge. However, its focus on creative portfolios may limit its appeal for more general business websites.

  • Yola

    : Yola is designed to help individuals and small businesses create professional-looking websites with ease. It offers a drag-and-drop interface and a variety of responsive and customizable templates. Yola’s comprehensive approach to website speed optimization and managed cloud hosting with a 99.9% uptime guarantee make it a reliable choice for business websites. Additionally, Yola’s extensive range of plugins and integrations, along with robust security measures, provide a well-rounded solution for managing an online presence.

Detailed comparison

Design functionalities & templates

Design FunctionalitiesRepresents how well each platform allows for creative design and customization of websites.Score Components:

  • Template Variety (30%): Range and quality of design templates.
  • Customization (30%): Flexibility and options for design alterations.
  • User Interface (20%): Ease and intuitiveness of the design process.
  • Responsiveness (10%): Adaptability to different devices and screen sizes.
  • Innovation (10%): Unique design features and tools.
7.0
7.2

🏆

Winner: Yola.

Although both website builders offer a range of design functionalities and templates, Yola edges out with a slightly higher score and a more diverse range of templates and designs.

Format is a website builder specifically designed for creatives, offering nearly 100 customizable templates tailored for various artistic disciplines. It emphasizes high-quality imagery and mobile-friendly designs, ensuring portfolios look professional on any device.


Format Themes

Format website templates
Format website template example

On the other hand, Yola offers a diverse range of templates and designs, catering to various types of websites, from personal blogs to professional business sites. Users can choose from a wide selection of themes, each customizable to fit their specific needs and preferences. With hundreds of templates available, Yola ensures that there is something for everyone, regardless of their niche or industry.


Yola Themes

Yola website builder templates
Yola website template

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Ease of use

Ease of useReflects the platform’s overall user-friendliness.Score
Components:

  • Learning curve (40%): Quickness and ease of getting started.
  • Interface design (30%): Simplicity and intuitiveness of layout.
  • User guidance (20%): Quality of tutorials and support.
  • Flexibility (10%): Adaptability to various user skills.
8.3
8.0


🏆 Winner: Format

. Scoring 8.3, Format edges out Yola, which scored 8.0, in terms of ease of use. Format’s intuitive drag-and-drop interface and user-friendly platform tailored for creatives make it a slightly more accessible option for users without extensive technical skills. However, Yola’s simplicity and straightforward design tools also make it a convenient choice for individuals and small businesses.


Learning Resources


🏆 Winner: Yola

. Both platforms provide a variety of learning resources, but Yola stands out with its comprehensive and up-to-date tutorials, guides, video tutorials, and a knowledge base aimed at supporting users of all skill levels. Format, on the other hand, offers a comprehensive help center with a wide array of articles and an official YouTube channel.

For ecommerce

EcommerceMeasures the platform’s effectiveness in supporting online business activities.Score Components:

  • Ecommerce themes and templates (20%): Variety and design of templates.
  • Product management (25%): Ease of managing and organizing products.
  • Payment options (25%): Variety and convenience of payment methods.
  • Ecommerce features (20%): Features for managing an ecommerce store.
  • Integration (10%): Compatibility with external e-commerce tools and services.
5.2
5.7

When it comes to ecommerce, both Format and Yola offer basic functionalities. Format, designed specifically for creatives and photographers, provides features such as product management, currency options, and discounts. However, its ecommerce capabilities are basic and may not suit those looking for extensive ecommerce features. On the other hand, Yola, through an integration with Ecwid, allows for the sale of up to 1000 products without transaction fees and supports multiple currencies and payment services. However, its ecommerce features may be limited by the lack of tiered options for scalability and a conventional CMS dashboard, as well as the absence of a marketplace for extensions and plugins.

Format Logo
Yola Logo

Ecommerce themes and templates

4.0

5.5

Product page customization

5.5

6.8

Payment processing and commissions

4.5

7.0

POS capabilities

0.0

4.5

Payment gateways

6.5

7.5

Product numbers

5.0

7.0

Additional ecommerce features

3.5

6.0

Format ecommerce features:

  • Inventory management and tracking
  • Discounts
  • Multiple currency options

Format website builder add a product

Yola ecommerce features:

  • Shipping and Tax configurations
  • Product Catalog Management
  • Ability to checkout as guest
  • Analytics and reporting
  • Promotions features

Yola Add a product

Ecommerce themes & templates

Format does not have ecommerce specific templates. Yola, however, offers a range of templates for building websites, including those suitable for ecommerce. The templates are customizable, especially for users on higher-tier plans (Silver or Gold), which allow for deeper customization, including CSS editing.

Product page customization

Format offers limited specific details on product page customization directly, but its e-commerce features suggest a focus on showcasing products through high-quality imagery and detailed descriptions. Yola’s eCommerce platform offers a variety of customization options for your product pages, including the ability to manage product options and combinations. This feature is especially useful for selling items that come in different sizes, colors, or models, allowing customers to select their preferences directly from the product page.

Payment processing

The Format website builder offers integration with major payment gateways, including Paypal and Stripe. It charges a 15% commission on the Pro plan and 5% on the Pro Plus plan. However, the platform does not have built-in POS (Point of Sale) capabilities. Yola supports various payment gateways for online store transactions, such as PayPal, Sage Payments, and American Express, allowing users to choose based on their specific needs, including geographical availability and fee structure. While Yola doesn’t directly charge commission fees for transactions, the chosen payment gateway might impose its own fees, including transaction and possibly monthly fees.

Website Editors

Website EditorsEvaluates the platforms’ website building and editing capabilities.Score Components:

  • Customization tools (40%): Range and power of editing features.
  • Editor usability (30%): User experience within the editor.
  • Design flexibility (20%): Freedom in layout and design changes.
  • Update and maintenance ease (10%): Simplicity of updating and maintaining the site.
7.5
6.7

🏆

Winner: Format

. Format, with a score of 7.5, is a website builder specifically designed for creative professionals such as photographers, artists, designers, and illustrators. It offers a range of customizable templates that are tailored to showcase portfolios in a visually appealing manner. With its intuitive drag-and-drop interface, users can easily create and manage their online presence without needing any coding knowledge. Format also includes features like an integrated online store, client proofing, and blogging tools, making it a comprehensive platform for creatives to share their work and connect with potential clients.

Format editor

Yola, scoring 6.7, is a user-friendly website builder designed to help individuals and small businesses create professional-looking websites without the need for advanced technical skills. It offers a drag-and-drop interface, making it easy for users to add and customize elements on their web pages. Yola provides a variety of templates that are responsive and customizable to ensure that websites look great on any device. Additionally, it includes features such as SEO tools, e-commerce capabilities, and the option to publish a site with a custom domain, making it a comprehensive solution for creating and managing an online presence.

Yola editor

Mobile editor/app

4.0
4.5

🏆

Winner: Yola

. Both Format and Yola do not offer a dedicated mobile app for editing. However, they allow some level of editing through a mobile browser. Format’s interface on a mobile browser is the same as the desktop version, which can be difficult to use on a smartphone.

On the other hand, Yola allows for some small changes using a mobile browser, which might be slightly more convenient for users. Therefore, Yola edges out Format in this category with a score of 4.5 compared to Format’s 4.0.

Product testing options

Product Testing OptionsAssesses the options for trying out platform features before commitment.Score Components:

  • Trial quality (40%): Extent and usefulness of the trial or free version.
  • Feature accessibility (30%): How many features are available to test.
  • Trial duration (20%): Length of the trial period.
  • Ease of transition (10%): Smoothness of moving from trial to paid plans.
8.3
7.5


Overall Result

:

Format wins

with a score of 8.3 against Yola’s 7.5. Format offers a 14-day free trial during which users can test all premium features. On the other hand, Yola does not offer a free trial but allows users to test premium features during a 30-day refundable period. Both platforms offer a 30-day money-back guarantee.

Format Logo
Yola Logo

Free Plan
No
Yes

Trial Duration
14 days No

Testing Premium Features

Yes, during free trial
Yes, during 30-day refundable period

Money-Back Guarantee
30 days 30 days

Price

PriceLooks at the cost-effectiveness and value for money of each platform.Score Components:

  • Plan value (40%): What each pricing tier offers.
  • Transparency and clarity (30%): Clearness of pricing structures.
  • Flexibility of plans (20%): Range of options to suit different budgets.
  • Hidden costs (10%): Additional expenses not included in the plan.
7.9
8.1


Yola offers a wider range of price plans, including a free option and add-ons for online stores, while Format’s plans are more tailored towards creative professionals.

Format Logo


Offerings

Yola Logo


Offerings


Free
No offering at this amount.

Free (Website) ($0/month):

Basic features with Yola subdomain, suitable for starting a simple site. With possibility to have up to 2 websites and 2 page limit.


Free (Online Store Add-on) ($0/month):

Launch an online store with basic features and a limited number of products. Available as an add-on to a website plan.


$0-$10
No offering at this amount.

Bronze (Website) ($9.45/month):

More resources and features, including unlimited pages and bandwidth. With possibility to have up to 5 websites.

Value for price:


7.5


$10-$17

Basic ($12.00/month):

Offers core services like mobile-optimized site, up to 10 web pages, and up to 70 high-resolution images. 3 client galleries, up to 2GB file transfers. No video uploads or custom code editor.

Value for price:


5.0


Basic (Online Store Add-on) ($15.00/month):

Includes inventory tracking, order management, and the ability to sell on Facebook. Available as an add-on to a website plan.

Value for price:


7.0


$15-$25

Pro ($24.00/month):

Includes all from Basic, plus unlimited web pages, 1500 high-resolution images,15 mins video hosting, 100GB cloud storage, a free custom domain, Online Store with up to 15 products, 50 client galleries and up to 5GB file transfers.

Value for price:


7.5


Silver (Website) ($18.95/month):

Advanced design features and site customization options. With possibility to have up to 25 websites.

Value for price:


8.0


$30-$35
No offering at this amount.

Professional (Online Store Add-on) ($35.00/month):

Advanced features including discount coupons, product filters, and sales on multiple platforms like Facebook and Instagram. Available as an add-on to a website plan.

Value for price:


8.0


$35-$40

Pro Plus ($36.00/month):

Adds on Pro features with priority support, unlimited pages and high-res images, 120 mins video hosting, and 1TB cloud storage. Online Store with up to 1000 products, 250 client galleries and 10GB file transfers.

Value for price:


8.5


Gold (Website) ($35.45/month):

Comprehensive plan with unlimited storage and advanced SEO tools. With possibility to have up to 25 websites.

Value for price:


8.5


$90+
No offering at this amount.

Unlimited (Online Store Add-on) ($99.00/month):

The most extensive plan offering a vast product catalog, point of sale integrations, and more, for expanding online business. Available as an add-on to a website plan.

Value for Price:


9.0

In some cases companies have different prices based on various components like a
location. As a result in rare cases the prices displayed here can differ from the ones you see on their
websites.

Hosting quality

Hosting
quality
Examines the reliability and performance of the hosting solutions.Score Components:

  • Uptime (40%): Consistency and reliability of website availability.
  • Speed (30%): Loading times and performance.
  • Bandwidth and storage (20%): Sufficiency of resources provided.
  • Data centers (10%): Quality and distribution of hosting infrastructure.
5.0
7.2


Winner: Yola

. Yola outperforms Format in hosting quality, offering managed cloud hosting with a 99.9% uptime guarantee and data centers in the US and EU. Format, on the other hand, does not provide detailed information about its hosting type, uptime, or data center locations, which makes it difficult to assess its hosting quality.

Format Logo
Yola Logo

Do they offer hosting?
Yes Yes

Data Centers:
Not disclosed 5 in US and EU

Type of hosting:
Not disclosed Managed Cloud Hosting

Uptime:
Not disclosed 99.9%

Uptime Guarantee:
No Yes, 99.9%

Website Speed Optimization

Website Speed OptimizationEvaluates optimization of website loading timesScore Components:

  • PageSpeed Score (30%): Google’s score indicating performance optimization.
  • Loading Time (30%): The average time until a website is fully interactive.
  • Mobile Optimization (15%): Optimization effectiveness for mobile devices.
  • Resource Optimization (15%): Optimizing images, scripts, and other heavy resources.
  • CDN Usage (10%): Use of CDN to enhance speed across geolocations.
5.0
7.5


🏆 Winner: Yola

Both Format and Yola prioritize website performance and page speed, but Yola has a more comprehensive approach to speed optimization, which gives it an edge over Format.

Format Logo
Yola Logo

Focus

Image and video optimization

CDN, Caching, Code Minification, Server response time improvements, Image optimization

Performance Tools

Not specified

Not specified

Key Strategies

Image and video optimization

CDN, Caching, Code Minification, Server response time improvements, Image optimization

Load Times

Varies depending on optimization and website complexity

Varies depending on the optimization, website complexity

Page Speed Scores Range

Not specified

Not specified

Core Web Vitals Improvement

Not disclosed

Emphasis on LCP, FID, CLS improvements

Yola’s approach to enhancing site speed includes a variety of strategies such as using a Content Delivery Network (CDN), caching, code minification, server response time improvements, and image optimization. These strategies help to improve the load times and PageSpeed scores of websites built with Yola. Additionally, Yola places an emphasis on improving Core Web Vitals (CWV), specifically the Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS).

On the other hand, Format’s approach to speed optimization is primarily focused on image and video optimization. This is particularly important for Format’s target audience of creative professionals who often have media-rich websites. However, Format does not disclose any specific information on their Core Web Vitals improvements. The load times and PageSpeed scores for websites built with Format can vary widely depending on the level of optimization and the complexity of the website.

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Plugins and integrations

Plugins and integrationsMeasures the range and effectiveness of additional plugins and integrations.Score Components:

  • Variety of options (40%): Range of available add-ons.
  • Integration smoothness (30%): Ease of integrating plugins into the site.
  • Quality of plugins (20%): Functionality and reliability of the options.
  • Custom integration capabilities (10%): Support for custom or third-party integrations.
4.9
6.3


🏆 Winner: Yola.

Yola scores 6.3, offering a variety of plugins and integrations that enhance functionalities such as social media integration, e-commerce tools, marketing and SEO enhancements, and customer engagement features. Format, with a score of 4.9, offers a limited selection of plugins/integrations, including Adobe Lightroom, Mailchimp, and Google Analytics. However, compared to Yola, Format’s capabilities for expansion through plugins and integrations are notably limited.

Yola Applications

Elfsight Yola integrations marketplace

Marketing Features

Design FunctionalitiesRepresents how well each platform allows for creative design and customization of websites.Score Components:

  • Template Variety (30%): Range and quality of design templates.
  • Customization (30%): Flexibility and options for design alterations.
  • User Interface (20%): Ease and intuitiveness of the design process.
  • Responsiveness (10%): Adaptability to different devices and screen sizes.
  • Innovation (10%): Unique design features and tools.
5.3
6.5

🏆

Overall Winner: Yola

. Yola stands out for its more comprehensive marketing tools, especially in SEO, email marketing, and ads and promotions. Format is strong in blogging and social media integration, ideal for creative professionals.

Format Logo
Yola Logo

SEO Tools

Basic SEO tools

Advanced SEO tools with third-party integrations

Email Marketing

Limited email marketing features

Comprehensive email marketing on higher plans

Blogging

Basic blogging features

Advanced blogging features

Social Media Integration

Direct Instagram integration

Comprehensive social media integration

Analytics and Reporting

Google Analytics integration

Integrated analytics and Google Analytics integration

Ads and Promotions

Basic promotional features

Comprehensive ads and promotions on higher plans

Customer Support

Customer supportEvaluates the quality and availability of support options.Score Components:

  • Response time (40%): Speed of support responses.
  • Support quality (30%): Effectiveness and helpfulness of the support.
  • Availability (20%): Range of support channels (phone, chat, email).
  • Resource richness (10%): Quality of self-help and educational materials.
7.0
6.3


🏆 Winner: Format

. Comparing Format vs Yola, Format takes the lead in this category with its 24/7 customer support available through email and live chat. The global distribution of their tech support team ensures round-the-clock assistance, which is highly beneficial for users who may need help at any time.

Yola, on the other hand, offers 24/7 email support with priority responses for Bronze, Silver, and Gold customers. While Yola also provides a call-you-back service and support via social media channels, it falls short in comparison to Format’s more immediate live chat option. Despite this, Yola’s premium support for paid plans is a notable feature, ensuring that users on higher-tier plans receive prompt assistance.

Security

SecurityLooks at the platforms’ security measures and data protection.Score Components:

  • Data protection (40%): Safeguards for user and customer data.
  • SSL and encryption (30%): Implementation of secure connections.
  • Compliance (20%): Adherence to industry security standards.
  • Regular updates (10%): Frequency of security updates and patches.
7.4
8.3

🏆

Winner: Yola

. Yola’s security measures are more comprehensive, with a higher security score of 8.3 compared to Format’s 7.4. Yola employs robust security measures including SSL encryption, DDoS mitigation, firewalls, regular software updates, data backup, and recovery, as well as security audits and testing to safeguard users’ websites. These measures help protect against various threats such as data interception, denial-of-service attacks, unauthorized access, and system vulnerabilities.

Format, on the other hand, emphasizes the security of user data through encrypted data storage, both in transit and at rest, and employs strict access controls to ensure that only authorized personnel can access sensitive information. The platform regularly updates its security measures to protect against new threats and complies with data protection regulations like GDPR. Users are also provided with resources to help secure their accounts, including strong password guidelines and two-factor authentication options. However, specific details about Format’s security measures were not directly mentioned, the website builder does offer SSL security across its plans, which is a fundamental security feature for any website.

AI Capabilities

AI capabilitiesMeasures the effectiveness of AI-driven features and tools.Score Components:

  • Automation efficiency (40%): Impact of AI on streamlining processes.
  • Personalization (30%): AI-driven customization for users or customers.
  • AI-Assisted design (20%): Role of AI in website design and functionality.
  • Data analysis (10%): Use of AI in interpreting user data and analytics.
0.0
0.0
Format Logo
Yola Logo

Personalized Design







SEO Optimization







Customer Behavior Analysis







Sales Predictions







Inventory Management







Content Generation







🏆 Winner: Tie

. Both Format and Yola lack AI capabilities. Neither platform offers AI-driven design, SEO optimization, customer behavior analysis, sales predictions, inventory management, or content generation. This lack of AI capabilities may limit the user experience and functionality of both platforms.

User Management

User ManagementAssesses the platforms’ capabilities in managing user roles, permissions, and accessibility.Score Components:

  • Role Customization (40%): Flexibility in creating and defining user roles and
    permissions.
  • Ease of Management (30%): User interface and tools for managing users.
  • Access Control (20%): Effectiveness of access control measures for different user
    levels.
  • Scalability (10%): Ability to manage a growing number of users efficiently.
2.8
7.3


🏆 Winner: Yola

. Yola and Format offer different levels of user management capabilities.

  • Format allows only one user to manage and edit websites, which might be limiting for teams or collaborative projects.
  • Yola, on the other hand, supports multi-user editing capabilities, allowing different levels of access and control based on the plan chosen. The primary account holder, often referred to as the Owner or Administrator, possesses comprehensive control over the website, including the ability to edit content, manage settings, and extend invitations to collaborators for website modification. Collaborators or Editors, invited by the account holder, can edit the website to varying degrees, which might range from content editing to page management, depending on the permissions granted by Yola’s platform. The number of users permitted to edit a website and the scope of their roles and permissions may vary, typically increasing with higher-tier subscription plans.

Additional Features

Format Logo
Yola Logo

SSL Certificate







Custom Domain







Free Custom Domain Included







International Domains







Mobile Responsive







Page Speed







Website Builder Mobile App







Convert a Website To An App







Website Analytics







Multilingual Sites







Multiple Users


User Feedback

Format
24 reviews
4.4 out of 5 stars
Yola
22 reviews
4.0 out of 5 stars

Users highly praise Format for its user-friendly website builder, particularly noting the ease of adding images and the effectiveness of customer service. Many reviewers appreciate the variety of modern templates and the platform’s suitability for users without technical expertise, especially photographers. Format’s mobile app and proofing section receive special mentions for their convenience and functionality. However, some users desire more customization options, particularly for mobile views, and mention minor limitations in template flexibility and SEO functionality. Overall, Format is celebrated for its ability to provide a professional online presence easily and efficiently, solving users’ needs for showcasing work and attracting new clients.

Yola seems to have received mostly positive reviews. Users appreciate its professional templates, ease of use, affordability, and customer service. They find it ideal for website creation, especially for those without specialized knowledge. However, some users express dissatisfaction with aspects such as data security, customization limitations, and lack of certain features like chat support. Overall, Yola appears to solve the problem of easy website creation and maintenance for businesses and individuals, offering a range of templates and tools at a reasonable price point.

The making of this blog

We followed a clear, step-by-step process to write and research this article.

FAQ

Which platform is better for creative professionals, Format or Yola?

Format is specifically designed for creative professionals such as photographers, artists, and designers. It offers customizable templates tailored to showcase portfolios, making it the better choice for creatives looking to build a professional online presence.

Can I use Yola for a large ecommerce operation?

Yola is suitable for small to medium-sized businesses with its Ecwid integration allowing for up to 1000 products. However, for very large ecommerce operations, you might need to consider other platforms that offer more scalability and advanced ecommerce features.

Is Format user-friendly for beginners?

Yes, Format is user-friendly, with an intuitive drag-and-drop interface that makes it easy for users without any coding knowledge to create and manage their online presence. It scores slightly higher in ease of use compared to Yola, making it a good choice for beginners.

How do Format and Yola compare in terms of price?

Yola offers a wider range of price plans, including a free option, making it more versatile for users with different budget constraints. Format’s plans are more tailored towards creative professionals and generally start at a higher price point.

Which platform offers better customer support?

Format takes the lead in customer support with a higher score, offering 24/7 support through email and live chat. Yola also provides 24/7 email support but lacks live chat, making Format the better option for users who prioritize accessible support.

Are there any AI capabilities in either Format or Yola?

Neither Format nor Yola offers AI capabilities. Users looking for AI-driven design, SEO optimization, or content generation will need to explore other platforms that include these features.

Which platform is more secure, Format or Yola?

Yola has a higher security score, employing robust measures like SSL encryption, DDoS mitigation, and regular security audits. While Format also emphasizes user data security, Yola’s comprehensive approach makes it the more secure option.

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