Framer vs Instapage: Comprehensive comparison guide for 2024

Final verdict

Framer and Instapage both offer unique strengths, catering to different user needs and preferences.

• 
  Framer (Overall Grade: 7.1/10)
  
  excels in providing a robust design and prototyping platform with AI-driven features. It is ideal for designers and teams looking for extensive customization and high-fidelity prototyping capabilities. Framer’s comprehensive component library and real-time collaboration tools make it a powerful choice for creating polished, user-centric websites. However, it has a steeper learning curve and lacks native ecommerce features, which may be a drawback for some users.
• 
  Instapage (Overall Grade: 6.6/10)
  
  stands out for its ease of use and focus on landing page optimization. It is perfect for businesses aiming to improve advertising conversion through personalized and optimized landing pages. Instapage offers a range of tools for creating, testing, and optimizing landing pages, making it accessible to users of all technical levels. While it excels in marketing features and customer support, it lacks the broader design and customization capabilities found in Framer.

	Overall grade: 7.1	Overall grade: 6.6
Design functionalities & templates	8.5	8.0
Ease of use	7.1	8.5
Ecommerce	5.9	4.2
Website editors	7.6	7.5
Product testing options	6.2	6.1
Price	7.7	7.0
Hosting quality	7.1	6.0
Website speed optimization	7.4	6.2
Plugins/extensions and integrations	7.6	6.8
Marketing features	7.2	7.7
Customer support	5.6	7.6
Website security	8.2	8.4
AI capabilities	7.6	6.0
User management	7.4	7.3

Best for ecommerce

5.9

4.2

Verdict

: Framer and Instapage cater to different ecommerce needs. Framer is better suited for those who need a flexible website builder with ecommerce integration, while Instapage excels in optimizing landing pages for conversions.

• 
  Framer
  
  : Framer offers a blend of AI-driven design and extensive customization options, making it a versatile choice for ecommerce. It integrates with Ecwid to add online store functionalities, providing a flexible solution for businesses. However, it lacks native ecommerce features, which might be a limitation for some users. Framer’s ecommerce score is 5.9.
• 
  Instapage
  
  : Instapage focuses on creating high-converting landing pages and integrates with platforms like Shopify for ecommerce functionalities. It supports various payment gateways and excels in ad and promotion tools, making it ideal for businesses looking to optimize their conversion rates. However, it lacks native ecommerce templates and product page customization. Instapage’s ecommerce score is 4.2.

Best for informational & business websites

7.5

7.9

• 
  Framer
  
  : Framer is a robust website builder that blends AI-driven design with an intuitive user interface, catering to both novices and experienced designers. It offers extensive customization through a comprehensive component library and AI tools for content generation and localization. However, it presents a steeper learning curve for beginners and lacks native e-commerce features. With a score of 7.5, Framer is a strong contender for those who need high-fidelity prototyping and complex animations.
• 
  Instapage
  
  : Instapage excels as a comprehensive landing page platform designed to improve advertising conversion through personalization, optimization, and testing. It offers an intuitive drag-and-drop interface, AI content generation, and detailed analytics, making it accessible to users of all technical levels. Scoring 7.9, Instapage is particularly suitable for small businesses and teams looking to create high-performing landing pages without the need for a developer. Its ease of use and comprehensive support options make it a preferred choice for informational business websites.

Detailed comparison

8.5

8.0

🏆

Winner: Framer.

If you’re looking for a platform that offers more creative control and a wide array of design features, Framer is the preferred choice.

Framer offers a diverse array of over 1,000 customizable website templates and designs, catering to various industries and project requirements. It stands out for its robust design and prototyping features, including responsive design capabilities, real-time collaboration, and extensive import options from other design tools. The platform facilitates a collaborative design process through features like multiplayer functionalities and real components for interactive design, making it an ideal choice for designers, developers, and teams.

Framer Themes

Compared to Framer, Instapage provides an extensive collection of 100+ design templates for website building, business-specific templates. These templates are tailored to support small teams and businesses in executing their marketing campaigns efficiently, including features for marketing automation, CRM, and analytics integrations.

Instapage Themes

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7.1

8.5

🏆 Winner: Instapage

. Scoring an impressive 8.5, Instapage excels in ease of use with its intuitive drag-and-drop interface, making it accessible to users of all technical levels. Framer, with a score of 7.1, offers a robust platform with advanced features but presents a steeper learning curve, especially for beginners. For those prioritizing ease of use, Instapage is the clear winner in this category.

Learning Resources

🏆 Winner: Instapage

. Both platforms provide extensive learning resources, but Instapage’s comprehensive set of categorized materials, including blogs, webinars, and a user-friendly Help Center, gives it an edge. Framer also offers valuable resources through Framer Academy and Framer University, but Instapage’s focus on user education and support is more pronounced.

5.9

4.2

Framer and Instapage both offer unique approaches to ecommerce, but they cater to different needs. Framer, primarily a website builder, lacks native ecommerce features but can integrate with Ecwid to add online store functionalities. Instapage, focused on landing pages, supports integration with ecommerce platforms like Shopify, making it suitable for businesses looking to optimize their landing pages for conversions.

Ecommerce themes and templates	7.0	0.0
Product page customization	5.5	0.0
Payment processing and commissions	6.5	5.0
POS capabilities	3.0	0.0
Payment gateways	6.0	6.0
Product numbers	6.0	0.0
Additional ecommerce features	5.5	4.0

Framer ecommerce features:

• Ecwid integration

Instapage ecommerce features:

• Shopify integration
• Payment gateways such as Stripe and Paypal

Ecommerce themes & templates

Framer offers 97 website templates specifically designed for ecommerce, providing a wide range of options for various business needs. These templates are highly customizable, allowing for easy adjustments to colors, fonts, layouts, and integration with essential ecommerce tools. Both free and paid options are available, catering to businesses of all sizes looking to enhance their online presence and sales capabilities. In contrast, Instapage does not have ecommerce-specific templates.

Product page customization

Framer primarily focuses on expanding design possibilities for ecommerce. However, it lacks inherent ecommerce functionalities and instead heavily depends on integrating with platforms such as Shopify and Ecwid. Additionally, while Framer allows for some customization of product pages, these modifications are generally limited to design and layout alterations. Instapage does not have product page customization capabilities.

Payment processing

Framer supports Stripe for payment processing, enabling a wide range of payment options including one-time payments, subscriptions, and more, without requiring coding. While specific transaction fees were not mentioned, such fees typically depend on Stripe’s pricing. Instapage supports payment gateway integration, notably through external systems and third-party services like Commence Payments for Stripe, facilitating various payment options such as Apple Pay, Google Pay, and card payments. The platform itself does not directly charge commissions for transactions, but payment gateways may have their own fees.

Overall, Framer and Instapage offer different strengths in the ecommerce domain. Framer’s integration with Ecwid provides a flexible solution for adding ecommerce functionalities, while Instapage’s focus on landing pages and integration with Shopify makes it ideal for businesses looking to optimize their conversion rates.

7.6

7.5

🏆

Winner: Framer

. Framer, with a score of 7.6, is a website builder that blends AI-driven design with an intuitive user interface, catering to both novices and experienced designers. It offers a drag-and-drop interface, extensive customization through a comprehensive component library, and AI tools for content generation and localization. Framer’s editor is designed for high-fidelity prototyping and complex animations, making it a versatile choice for teams aiming to create polished, user-centric websites. However, beginners might find it somewhat challenging to navigate and fully utilize without prior experience or a learning curve.

Instapage, scoring 7.5, is a comprehensive landing page platform designed to improve advertising conversion through personalization, optimization, and testing. It offers a drag-and-drop editor, AI content generation, detailed analytics, and extensive customization through custom code editing. Instapage is recognized for its ease of use, particularly for beginners and small businesses looking to create landing pages without coding knowledge. However, it lacks native payment options and might require additional efforts for optimal responsive design on mobile devices.

Mobile editor/app

4.5

0

🏆

Winner: Framer

. When it comes to mobile editing capabilities, both Framer and Instapage fall short of providing dedicated mobile editor apps. However, Framer does allow users to make modifications to their websites using a mobile browser, though this comes with certain restrictions and is notably inconvenient. On the other hand, Instapage does not offer any mobile editor capabilities at all.

In summary, while neither platform excels in mobile editing, Framer edges out slightly by offering some limited functionality through a mobile browser, whereas Instapage lacks this feature entirely.

6.2

6.1

Overall Result

:

Framer edges out Instapage

. Framer scores 6.2, slightly higher than Instapage’s 6.1. Framer offers a free version that allows users to test some features indefinitely, while Instapage provides a 14-day free trial that requires payment information upfront. Both platforms offer limited money-back guarantees, with Framer’s being region-specific and Instapage’s being a 24-hour guarantee.

Free Plan	Yes	No
Trial Duration	No	14 days (requires payment info)
Testing Premium Features	Some features with free version	During the free trial

7.7

7.0

Framer offers a range of affordable plans with significant discounts for annual billing, while Instapage provides more premium options tailored for conversion optimization.

	Offerings	Offerings
Free	Free (Free/month): Allows 3 websites built on a framer.website subdomain with Framer branding in the footer. Limited to 1,000 traffic visitors and 1,000 CMS items.	No offering at this amount.
$0-$10	Mini ($10/month): Removes Framer branding, allows using a custom domain, includes collaboration with an additional cost for extra editors, custom code embedding, e-commerce support, and limited CMS items. Offers a monthly visitor limit of 2,000 and 1GB bandwidth. Value for Price: 6.5	No offering at this amount.
$10-$20	Basic ($20/month): Offers all Mini features plus increased limits for CMS items (1,000) and traffic (10,000 visitors per month), along with 10GB bandwidth. Value for Price: 7.5	No offering at this amount.
$20-$30	Pro ($30/month): Enhances Basic plan features with a significant increase in CMS items (10,000), traffic (100,000 visitors per month), and bandwidth (100GB), among other advanced features. Value for Price: 8.5	No offering at this amount.
$200+	No offering at this amount.	BUILD ($299/month): Optimize conversions with experimentation and lead generation. Includes #1 Landing page builder, No Conversion Limits, Server-Side A/B Testing, AI Content, Unlimited Triggered Popups, Thor Render Engine, Dynamic Text Replacement, SSL Encryption, GDPR Compliance, Google SSO, Zapier, HubSpot, Salesforce, Marketo Integration, Multi-Step Forms, Invisible reCAPTCHA, and more. Value for Price: 7.5

7.1

6.0

🏆

Winner: Framer

Framer outperforms Instapage with a higher hosting quality score, offering a more transparent and robust hosting solution. Framer provides a 99.99% uptime guarantee for enterprise plans and has disclosed data centers, ensuring reliability and performance. Instapage, while offering a 99.9% uptime guarantee, lacks transparency regarding data center locations, which may concern some users.

Do they offer hosting?	Yes, included in all plans	Yes
Data Centers:	4 data centers globally: 2 in US, 1 in Ireland, 1 in Singapore	Instapage does not disclose the locations of its data centers
Type of hosting:	Cloud Hosting	Cloud Hosting
Uptime:	99.9%	99.9%
Uptime Guarantee:	Only for enterprise plan, 99.99%	Yes, 99.9%

7.4

6.2

🏆 Winner: Framer

Both Framer and Instapage offer strategies to optimize website speed, but Framer has a slight edge due to its comprehensive approach and emphasis on Core Web Vital improvements.

Focus	Code Minification, Pre-Rendering, Caching, Image optimization	Responsive design, Image optimization, Caching
Performance Tools	Google Lighthouse, PageSpeed Insights	Google PageSpeed Insights Integration
Key Strategies	Code Minification, Pre-Rendering, Caching, Image optimization	Responsive design, Image optimization, Caching
Load Times	Vary depending on optimization and website complexity	Vary depending on optimization
Page Speed Scores Range	Vary depending on optimization and website complexity	Vary depending on optimization
Core Web Vitals Improvement	Emphasis on LCP, FID, CLS improvements	No specific information provided

Framer employs a range of strategies to ensure optimal website speed, including code minification, pre-rendering, caching, and image optimization. These techniques help reduce load times and improve overall performance. Framer also places a strong emphasis on improving Core Web Vitals (LCP, FID, CLS), which are critical metrics for user experience and SEO.

Instapage, on the other hand, focuses on responsive design, image optimization, and caching to enhance website speed. While these strategies are effective, Instapage does not provide specific information on Core Web Vital improvements, which may be a consideration for users looking for detailed performance metrics.

Overall, Framer’s comprehensive approach to speed optimization and focus on Core Web Vitals give it an edge over Instapage in this comparison.

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7.6

6.8

🏆 Winner: Framer.

Framer scores 7.6, offering a diverse range of plugins that cater to various needs such as forms, video & animation, social media integration, and more. These plugins enhance the functionality of websites created with Framer, making it a versatile choice for designers looking to add dynamic features. Instapage, with a score of 6.8, supports over 40 integrations, focusing on CRM, email marketing, analytics, and advertising tools. While Instapage provides essential marketing integrations, Framer’s broader range of plugins gives it an edge in versatility and functionality.

It is however worth mentioning that Instapage includes the cost of integrations in their pricing plans, providing a cost-effective solution for users looking to enhance their marketing funnel.

Instapage Applications

7.2

7.7

🏆

Overall Winner: Instapage

. Instapage excels with its comprehensive suite of marketing tools, particularly in ads and promotions, and analytics and reporting. Framer, while strong in SEO and social media integration, lacks built-in ad features.

SEO Tools	✓	✓
Email Marketing	Yes, through integration of third-party services such as Mailchimp	✓
Blogging	✓	No
Social Media Integration	✓	✓
Analytics and Reporting	Yes, only on higher plans	✓
Ads and Promotions	No	✓

5.6

7.6

🏆 Winner: Instapage

. In the Framer vs Instapage comparison, Instapage takes the lead with a higher customer support score of 7.6 compared to Framer’s 5.6. Instapage offers comprehensive support options, including 24/5 live chat support, email, and toll-free phone support during business hours. Their enterprise support is robust, featuring personalized assistance from Success Managers and Launch Specialists to ensure users maximize their ROI and quickly get up to speed with the platform.

Framer, on the other hand, primarily relies on self-help resources such as a community forum and knowledge base. While email support is available, the lack of detailed information about support hours and availability may be a drawback for users needing immediate assistance. Framer does offer dedicated support for enterprise customers, but specific details are not provided, making it less clear how extensive this support is compared to Instapage.

8.2

8.4

🏆

Winner: Instapage

. Instapage’s commitment to security is evident through its compliance with SOC 2 Type I and Type II, GDPR, and CCPA regulations. Their Information Security Program, based on ISO 27001/2 and NIST 800-53 frameworks, ensures comprehensive protection across various security aspects. Instapage’s rigorous protocols for physical, access, and network security, along with SSL/HTTPS support for all landing pages, make it a strong contender for users needing high security and compliance standards.

Framer also offers robust security measures, including hosting on AWS with encryption at rest, secure development practices, and a bug bounty program. Their focus on data security, transport security, and network segmentation, along with strict organizational security policies, ensures a secure environment for website creation and management. However, Instapage’s higher security score and extensive compliance measures give it a slight edge in this comparison.

7.6

6.0

AI Builder	Framer has an AI website builder	Instapage does not have an AI builder
AI Content Generation	AI Translation, Text Rewrite, Headline Generator	AI Content Generator for landing pages
AI Ecommerce Features
Additional AI Features	AI Style, AI Photo Generating and Editing	AI Experiments for traffic allocation

🏆 Winner: Framer

. Framer, with a score of 7.6, offers a more diverse range of AI capabilities, including content generation, translation, and image editing tools. These features make it a robust choice for users looking to enhance their website design and content strategy with AI.

Instapage, scoring 6.0, focuses primarily on AI content generation for landing pages and optimization through AI Experiments. While it excels in creating high-performing landing pages, it lacks the broader AI functionalities found in Framer.

7.4

7.3

🏆 Winner: Framer

. Both Framer and Instapage offer robust user management features, but Framer edges out slightly due to its more flexible and granular access control.

• Framer supports team collaboration with different plans allowing a varying number of editors; the Team Basic plan allows up to 5 editors, while the Team Pro plan supports up to 10 editors. These plans come with additional features like live collaboration, comments, file storage, and extended version history.
• Instapage allows users to be assigned different roles: Viewer, Editor, or Manager. However, only one user can edit a page at a time to prevent overwrite issues.

Framer User Roles and Access Levels:

Instapage User Roles and Access Levels:

Additional Features

SSL Certificate	✓	✓
Custom Domain	✓	✓
Free Custom Domain Included	✓	X
International Domains	✓	✓
Mobile Responsive	✓	✓
Page Speed	✓	✓
Website Builder Mobile App	X	X
Convert a Website To An App	X	X
Website Analytics	✓	✓
Multilingual Sites	✓	✓
Multiple Users	✓	✓

User Feedback

Framer

86 reviews

4.5 out of 5 stars

Instapage

488 reviews

4.3 out of 5 stars

Framer receives high marks for its user-friendly, no-code approach to web and prototype design, offering extensive tutorials, templates, and drag-and-drop functionalities that expedite the design process. Users appreciate its integration with tools like Figma, AI-generated responsive designs, and real-time collaboration features. Critiques focus on a steep learning curve for newcomers and limitations in customer support and features without premium access. Despite these drawbacks, Framer is lauded as a powerful design tool that enhances creativity and efficiency in web development.

Users generally appreciate Instapage for its user-friendly interface, robust customer support, and seamless integration capabilities, highlighting its effectiveness in creating high-quality, high-converting landing pages optimized for lead capture. Positive feedback emphasizes the platform’s ease of use, allowing both experienced marketers and newcomers to quickly design and deploy landing pages, along with its broad range of integrations with other marketing tools and CRM systems. However, some users encounter challenges with mobile responsiveness, custom domain settings, and occasional bugs.

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