Google Sites vs Tilda: Comprehensive comparison guide for 2024

Final verdict

Google Sites and Tilda both offer unique strengths, catering to different user needs and preferences.

• 
  Google Sites (Overall Grade: 5.6/10)
  
  is ideal for users seeking a straightforward, collaborative platform for creating websites without coding. It excels in ease of use, learning resources, and hosting quality. Google Sites is particularly suitable for team projects, personal portfolios, and small business websites, thanks to its seamless integration with other Google services and robust security features. However, it lacks advanced design functionalities and built-in ecommerce capabilities, making it less suitable for users with more complex design or ecommerce needs.
• 
  Tilda (Overall Grade: 6.7/10)
  
  stands out for its design flexibility and ecommerce features. It offers a wide range of pre-designed blocks and templates, making it perfect for bloggers, small businesses, and digital marketers who prioritize visual content and typography. Tilda’s advanced customization options, SEO tools, and integrations with various services make it a versatile tool for building and managing online projects. While it may have a steeper learning curve compared to Google Sites, Tilda provides a more comprehensive solution for users looking to create visually appealing and professional websites.

	Overall grade: 5.6	Overall grade: 6.7
Design functionalities & templates	4.9	8.6
Ease of use	8.3	8.0
Ecommerce	1.8	7.2
Website editors	7.0	8.0
Product testing options	6.9	5.9
Price	8.1	8.0
Hosting quality	8.2	6.2
Website speed optimization	3.3	4.9
Plugins/extensions and integrations	6.4	7.6
Marketing features	2.6	6.9
Customer support	7.2	5.5
Website security	9.3	7.6
AI capabilities	0	2.1
User management	7.8	7.3

Best for ecommerce

1.8

7.2

Verdict

: Tilda is the clear winner for ecommerce, offering a robust set of features tailored for online stores, whereas Google Sites lacks built-in ecommerce functionalities.

• 
  Google Sites
  
  : Google Sites is not designed for ecommerce. It lacks built-in ecommerce features and relies on third-party integrations for any ecommerce functionality. This makes it less suitable for businesses looking to set up an online store. However, it can be useful for simple websites that need basic integration with Google services.
• 
  Tilda
  
  : Tilda excels in ecommerce with features like product catalogs, payment gateways, and built-in CRM tools. It offers around 20 ready-made online store templates and supports various payment systems, making it a versatile choice for creating and managing online stores. When comparing Google Sites vs Tilda, Tilda is far more equipped to handle ecommerce needs.

Best for informational & business websites

7.2

8.4

• 
  Google Sites
  
  : Google Sites is a user-friendly platform that allows users to create websites without any coding knowledge. It integrates seamlessly with other Google services, making it a great choice for team projects and small business websites. However, its design customization options are limited compared to Tilda. Google Sites scores 7.2 in this category.
• 
  Tilda
  
  : Tilda excels in offering a wide range of pre-designed blocks and templates that can be customized to fit various design needs. It focuses on typography and visual content, making it suitable for bloggers, small businesses, and digital marketers. Tilda’s flexibility and design capabilities make it a better choice for creating visually appealing informational websites. Tilda scores 8.4 in this category.

Detailed comparison

4.9

8.6

🏆

Winner: Tilda.

If you’re looking for a platform that offers more creative control and a wide array of design features, Tilda is the preferred choice.

Google Sites offers a limited number of templates suitable for various purposes, from personal blogs to business websites. These templates are designed for user engagement, simplicity, and functionality, allowing for customization to meet specific needs. However, compared to other website builders like Tilda, Google Sites might offer less variety in templates and design customization options.

Google Sites Themes

Compared to Google Sites, Tilda offers a diverse selection of design templates that are suitable for various types of content, all crafted by professional designers. These templates emphasize gorgeous typography, minimalist blocks, and striking images. Users have the flexibility to modify any template significantly or even start from scratch, ensuring the final website can meet a wide range of design preferences and requirements.

Tilda Themes

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8.3

8.0

🏆 Winner: Google Sites

. Scoring 8.3, Google Sites offers a user-friendly interface that allows individuals with no coding experience to create and publish websites easily. Tilda, with a score of 8.0, also offers an intuitive drag-and-drop interface and a wide range of modern, responsive templates, but it falls slightly short in comparison to Google Sites. If ease of use is a priority, Google Sites is the clear winner in this category.

Learning Resources

🏆 Winner: Google Sites

. Google Sites offers a wide array of learning resources, spanning from practical guides for educators to comprehensive digital skill development programs for the wider public. Tilda also provides comprehensive resources and tools for users to create websites, but some reviews suggest that customer support could be improved.

1.8

7.2

When it comes to ecommerce, Tilda clearly outperforms Google Sites. Tilda offers a user-friendly platform for creating ecommerce websites with features like ready-made templates, various payment system integrations, and SEO optimization. It supports inventory management, CRM for order tracking, and tools for email marketing and membership areas. On the other hand, Google Sites does not have built-in ecommerce features, but it allows for the integration of third-party tools and widgets for ecommerce functionalities.

Ecommerce themes and templates	0.0	6.5
Product page customization	0.0	7.0
Payment processing and commissions	1.0	7.5
POS capabilities	0.0	0.0
Payment gateways	2.0	7.8
Product numbers	0.0	6.0
Additional ecommerce features	0.5	6.5

Google Sites ecommerce features:

Google Sites itself does not have built-in eCommerce features.

Tilda ecommerce features:

• Product Catalogs and Inventory management
• Payment Gateways integration
• Shipping options
• Order management
• Built-in CRM and marketing tools

Ecommerce themes & templates

Google Sites does not have any ecommerce templates. On the other hand, Tilda allows users to build their ecommerce sites using around 20 ready-made online store templates, emphasizing ease of use and the ability to create a store without needing coding or web design skills. The platform focuses on providing a seamless online shopping experience, enabling features such as adding items to the cart, viewing product specifications, customizing additional services like delivery, and choosing payment methods.

Product page customization

Google Sites lacks any product page customization features, as the products can be listed with embedding third-party platforms, all the customization can be done within the mentioned platforms. In contrast, Tilda enables a wide range of customizations for product pages in online stores, including the design, e-commerce functionalities, and integration with external services. Features like product variants, delivery options, promotional codes, and diverse payment system integrations allow for a personalized shopping experience. Additionally, Tilda offers content personalization to cater to different customer preferences and backgrounds, enhancing the overall user experience.

Payment processing

You can integrate payment gateways into Google Sites using external tools or links, not through native features. This can be done by embedding HTML code for payment buttons from services like PayPal, Square, or Stripe, or by linking to an external checkout page. Third-party ecommerce widgets also offer a way to add payment functionalities. However, Google Sites doesn’t offer the comprehensive ecommerce capabilities that dedicated platforms provide.

On the other hand, the Tilda website builder supports a variety of popular payment systems such as Stripe, PayPal, and 2Checkout, allowing for easy integration to accept online payments. Tilda does not impose additional transaction fees beyond those of the payment gateways themselves. Tilda does not have POS capabilities, Tilda’s focus is on online transactions and e-commerce functionalities, with flexibility for “Cash on Delivery” options.

7.0

8.0

🏆

Winner: Tilda

. Tilda, with a score of 8.0, offers a user-friendly, block-based design approach that simplifies the process of creating websites without requiring in-depth coding knowledge. It features advanced customization options through its Zero Block feature, allowing for detailed control over design elements for those needing more specific layouts. The platform supports responsive design, ensuring websites are optimized for all devices, and includes built-in SEO tools, analytics, and a range of integrations with third-party services for extended functionality.

Google Sites, scoring 7.0, offers a user-friendly website builder editor that allows users to create and design websites without needing coding knowledge. With its drag-and-drop interface, users can easily add, customize, and arrange elements such as text, images, and videos on their web pages. It also provides a variety of templates and design options to help users get started quickly and ensure their site looks professional. Additionally, Google Sites integrates seamlessly with other Google services, enabling the incorporation of Google Docs, Sheets, Slides, and Maps directly into the website.

Mobile editor/app

0

5.5

🏆

Winner: Tilda

. Neither Google Sites nor Tilda offer a dedicated mobile editor app. However, Tilda allows users to manage and edit their websites using the mobile browser version of the editor. This feature provides users with the flexibility to make changes to their websites on the go. On the other hand, Google Sites does not offer any mobile editing capabilities, which can be a significant limitation for users who need to make quick updates or changes to their websites from their mobile devices.

Tilda, therefore, scores higher in this category due to its mobile browser editing capabilities.

6.9

5.9

Overall Result

:

Google Sites wins

. Google Sites scores 6.9, while Tilda scores 5.9 in product testing options. Google Sites offers a free version and a 14-day free trial, during which some premium features can be tested. Tilda also offers a free version, but it does not provide a trial version. However, some features can be tested with the free plan.

Free Plan	Yes	Yes
Trial Duration	14 days	No trial version
Testing Premium Features	Some features during free trial	Some features with the free plan
Money Back Guarantee	No	No

8.1

8.0

Google Sites and Tilda have similar pricing scores, with Google Sites slightly ahead.

Google Sites offers a range of plans suitable for individuals, small businesses, and large enterprises, with discounts for annual billing. Tilda, on the other hand, offers a free plan and two paid plans with discounts for annual subscriptions. However, Tilda does not have an enterprise plan.

	Offerings	Offerings
Free	No offering at this amount.	Free ($0/month): Tilda’s Free plan allows for 1 website with up to 50 pages per website and 50 MB of space per project. It includes a free subdomain on tilda.ws, responsive design on all devices, basic animations, a built-in image and icon library, and Tilda CRM.
$0-$10	Business Starter ($7.20/month): This plan includes basic features suitable for individuals or small businesses, offering professional email through Gmail, 30GB of storage per user, and video meetings for up to 100 participants. It allows to manage 1 website and there is no limitation on number of pages. Value for price: 6.0	No offering at this amount.
$10-$20	Business Standard ($14.40/month): Suitable for growing businesses, this plan provides 2 TB of storage per user, video meeting capacity for up to 150 participants with recording features, and access to smart booking pages and shared drives. It allows to manage 1 website and there is no limitation on number of pages. Value for price: 7.5	Personal ($15/month): The Personal plan offers 1 website with up to 500 pages and 1 GB of space. It includes all features of the Free plan plus the ability to connect a custom domain, advanced animations, full access to the Block Library, analytics, SEO tools, and online store capabilities. Value for price: 7.5
$20+	Business Plus ($21.60/month): Designed for larger businesses needing more robust capabilities, offering 5 TB of storage per user, advanced security options, and video meetings for up to 500 participants. It allows to manage 1 website and there is no limitation on number of pages. Value for price: 8.5	Business ($25/month): The Business plan expands capabilities to 5 websites per account, each with up to 500 pages and 1 GB of space, including source code export and API access. It builds upon the Personal plan features with additions suitable for more extensive business needs. Value for Price: 9.0

8.2

6.2

🏆

Winner: Google Sites

Google Sites offers cloud-based managed hosting with a 99.9% uptime guarantee and operates 21 data centers globally. Tilda also offers cloud hosting with a 99.9% uptime but does not provide an uptime guarantee and does not disclose the locations of its data centers. Google Sites’ transparency and uptime guarantee give it an edge over Tilda in hosting quality.

Do they offer hosting?	Yes, basic storage with 100MB free per site, can be increased by upgrading to Google Workspace	Yes, cloud hosting, with up to 1GB storage capacity
Data Centers:	Google operates a total of 21 data centers across the globe: 2 in Asia, 5 in Europe, 13 in US and 1 in South America	Tilda does not disclose the locations of its data centers
Type of hosting:	Cloud based managed hosting	Cloud Hosting
Uptime:	99.9%	99.9%
Uptime Guarantee:	Yes, 99.9%	No

3.3

4.9

🏆 Winner: Google Sites

Both Google Sites and Tilda prioritize website performance and page speed, but Google Sites takes the lead with its comprehensive optimization strategies.

Focus	Automated Optimization, CDN, Mobile Optimization, Browser Caching, Code Minification, Use of AMP	Lazy Loading, Image Optimization
Performance Tools	Google Lighthouse, PageSpeed Insights	Google PageSpeed Insights
Key Strategies	Automated Optimization, CDN, Mobile Optimization, Browser Caching, Code Minification, Use of AMP	Lazy Loading, Image Optimization
Load Times	Google does not disclose statistics about website Page Speed scores, or load times	Load times and PageSpeed scores vary depending on optimization and website complexity
Page Speed Scores Range	Google does not disclose statistics about website Page Speed scores, or load times	Tilda does not provide any information on their Page Speed scores
Core Web Vitals Improvement	Emphasis on LCP, FID, CLS improvements	Tilda does not provide any information on their Core Web Vitals improvements

Google Sites, a structured web page-creation tool, prioritizes website performance and page speed. It employs a variety of strategies for speed optimization, including automated optimization, use of a content delivery network (CDN), mobile optimization, browser caching, code minification, and the use of Accelerated Mobile Pages (AMP). Google Sites also emphasizes improvements in Core Web Vitals, focusing on Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). However, Google does not disclose specific statistics about website Page Speed scores or load times.

On the other hand, Tilda, a web-based platform for creating websites, landing pages, and online stores, also prioritizes website performance and page speed. Tilda’s strategies for speed optimization include lazy loading and image optimization. However, Tilda does not provide any information on their Page Speed scores or Core Web Vitals improvements. The load times and PageSpeed scores of Tilda websites vary depending on optimization and website complexity.

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6.4

7.6

🏆 Winner: Tilda.

Tilda scores 7.6, offering a diverse range of integrations that enhance the functionality of websites created on its platform. It supports popular payment processors, integrates with various services for forms, and connects with Google Analytics and Google Tag Manager for in-depth website analytics. Google Sites, with a score of 6.4, offers a wide array of plugins and extensions to enhance website functionality, but falls short in comparison to Tilda’s offerings.

Google Sites Applications

2.6

6.9

🏆

Overall Winner: Tilda

. Tilda stands out for its more advanced marketing tools, especially in SEO, email marketing, and analytics. Google Sites is more basic in its marketing capabilities, lacking in email marketing and blogging features.

SEO Tools	Basic SEO settings	Advanced SEO features
Email Marketing	No	Yes, through third-party integrations
Blogging	No	Yes
Social Media Integration	Basic social media links and widgets	Advanced social media integration
Analytics and Reporting	Google Analytics integration	Google Analytics and built-in website statistics
Ads and Promotions	No	No

7.2

5.5

🏆 Winner: Google Sites

. Comparing Google Sites vs Tilda, Google Sites takes the lead in this category with a customer support score of 7.2. Google Sites offers a range of support options, including a Help Center, community forums, and direct support through phone, email, and live chat for Google Workspace customers. The availability of 24/7 support for critical issues and the option to upgrade to enhanced support levels make it a robust choice for users needing reliable assistance.

Tilda, on the other hand, has a customer support score of 5.5. It primarily provides support via email and encourages users to utilize its comprehensive Help Center for self-help. However, the lack of specified support hours and limited direct support options may leave some users wanting more, especially those with urgent or complex issues.

9.3

7.6

🏆

Winner: Google Sites

. Google Sites, with a security score of 9.3, offers robust security measures including SSL encryption, two-factor authentication, and automatic malware scanning. It also benefits from Google’s regular security updates and compliance with international data protection standards. Google Workspace ensures private data storage and protection through data encryption in transit and at rest, strict access controls, and adherence to international data protection regulations like GDPR.

Although it may not offer the same level of specialized security features as Google Sites, Tilda, with a security score of 7.6, also provides a secure environment for its users. It has implemented several measures to ensure GDPR compliance and enhance the privacy and security of websites created with its platform. These include features for cookie consent, privacy policies, GDPR-friendly forms, and options for managing data retention and deletion. Additionally, Tilda provides built-in security features such as DDoS prevention and HTTPS encryption to safeguard user data.

0

2.1

AI Builder
AI Ecommerce features
AI content generation		Tilda has an AI feature for generating website content
Additional AI features

🏆 Winner: Tilda

. Tilda, with a score of 2.1, has a basic AI feature for generating website content, including headlines and text blocks. This feature is accessible through the Page Editor and requires a detailed description of the website for better text generation.

Google Sites, with a score of 0, does not have any AI capabilities. Although Google Workspace offers its new Gemini AI as an addon to their plans, Google Sites does not incorporate any AI features.

7.8

7.3

🏆 Winner: Google Sites

. Both Google Sites and Tilda offer collaborative features for website building, but they differ in their approach to user roles and access.

• Google Sites allows multiple users to collaborate with different roles, including Owners, who have full control, and Editors, who can modify content but not site settings. There’s no strict limit on the number of users who can edit a site, allowing flexibility in management and development. Viewers can only see the site, with no editing permissions. This structure supports collaborative website building with varied levels of access and control for different users.
• Tilda, on the other hand, offers the Collaborators feature which allows adding teammates with either Full or Limited access. Full access enables collaborators to edit, publish, delete pages, view requests and statistics, and make changes to built-in website services. Limited access allows the project owner to specify what actions the collaborator can perform. This feature is available as a premium offering, and adding more collaborators requires additional payment, with costs adjusted based on previously paid periods. It applies to the entire account, not individual projects, and collaborators can be managed or replaced through the Site Settings.

Google Sites User Roles and Access Levels:

Tilda User Roles and Access Levels:

Additional Features

SSL Certificate
Custom Domain
Free Custom Domain Included
International Domains
Mobile Responsive
Page Speed
Website Builder Mobile App
Convert a Website To An App
Website Analytics
Multilingual Sites
Multiple Users

User Feedback

Google Sites

42,340 reviews

4.6 out of 5 stars

Tilda

47 reviews

4.6 out of 5 stars

Users consistently praise Google Workspace, particularly Google Sites, for its seamless integration, ease of use, and collaborative features, making it a go-to solution for various professional and educational needs. The platform’s simplicity and user-friendly interface are lauded, enabling effortless website creation and sharing of information within organizations. While some users desire more customization options and additional features, overall, Google Workspace remains highly valued for its versatility and streamlined workflow facilitation.

Tilda Publishing receives varied feedback from users, highlighting its strengths in offering a no-code, customizable website building experience with features like Zero Block for personalization and easy backend setup. Users appreciate its affordability, user-friendly interface, and responsive customer support. However, criticisms include buggy font customization, limited design elements, and instability in some of its features. Despite these drawbacks, many find Tilda beneficial for creating professional websites quickly and managing multiple sites under one plan, although some users advise caution due to issues with stability and customer support.

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