Instapage vs Hocoos: guide for 2024

Final verdict

Instapage vs Hocoos: Both platforms offer unique strengths, but they cater to different needs.

Instapage (Overall Grade: 6.6/10)

excels in creating high-converting landing pages with its user-friendly interface, robust customer support, and extensive integrations. It is ideal for businesses focused on optimizing advertising conversion through personalization, optimization, and testing. Instapage’s comprehensive set of features, including AI content generation and detailed analytics, make it a powerful tool for marketers looking to improve their campaign performance.
Hocoos (Overall Grade: 5.6/10)

is a versatile website builder that leverages AI to simplify the creation of professional-looking websites. It offers a range of customizable templates, ecommerce integration, and SEO optimization, making it suitable for individuals and businesses looking to establish an online presence quickly. Hocoos stands out with its AI-driven features and affordability, making it an attractive option for users who prioritize ease of use and cost-effectiveness.

	Overall grade: 6.6	Overall grade: 5.6
Design functionalities & templates	8.0	7.2
Ease of use	8.5	8.1
Ecommerce	4.2	7.4
Website editors	7.5	7.7
Product testing options	6.1	7.5
Price	7.0	7.8
Hosting quality	6.0	2.4
Website speed optimization	6.2	6.2
Plugins/extensions and integrations	6.8	6.3
Marketing features	7.7	7.0
Customer support	7.6	3.0
Website security	8.4	4.5
AI capabilities	6.0	7.3
User management	7.3	0.0

Best for ecommerce

4.2

7.4

Verdict

: Hocoos is the better choice for ecommerce, offering a more comprehensive set of features compared to Instapage.

Instapage

: Instapage is primarily focused on creating high-conversion landing pages and supports integration with ecommerce platforms like Shopify. However, its ecommerce capabilities are limited, making it less suitable for businesses looking to manage a full-fledged online store. When comparing Instapage vs Hocoos, Instapage scores 4.2 for ecommerce.
Hocoos

: Hocoos excels in ecommerce with features like product and order management, payment processing, and marketing tools. Its AI-driven approach to website creation ensures a customized and professional online store. Hocoos scores 7.4 for ecommerce, making it a more robust option for businesses looking to establish a comprehensive online presence.

Best for informational & business websites

7.9

7.4

Verdict

: Instapage is the better choice for creating high-conversion landing pages and informational websites, while Hocoos offers a more straightforward approach for general website creation.

Instapage

: Instapage excels in creating and optimizing landing pages with a focus on increasing conversions. Its extensive design functionalities and ease of use make it a strong contender for informational websites, especially those aimed at marketing and lead generation. With a score of 7.9, Instapage provides a robust platform for businesses looking to create high-performing landing pages without needing a developer.
Hocoos

: Hocoos is a user-friendly website builder that leverages AI to simplify the website creation process. It offers a range of customizable templates and features like ecommerce integration and SEO optimization. Scoring 7.4, Hocoos is suitable for users who need a quick and easy way to build a professional-looking website without technical expertise. When comparing Instapage vs Hocoos, Hocoos is ideal for those who prioritize simplicity and ease of use.

Detailed comparison

8.0

7.2

🏆

Winner: Instapage.

If you’re looking for a platform that offers more creative control and a wide array of design features, Instapage is the preferred choice.

Instapage provides an extensive collection of 100+ design templates for website building, business-specific templates. These templates are tailored to support small teams and businesses in executing their marketing campaigns efficiently, including features for marketing automation, CRM, and analytics integrations.

Instapage Themes

Compared to Instapage, Hocoos offers a wide variety of templates and designs for their website builder. With over 190 professionally designed templates to choose from, users can easily find a design that suits their needs and preferences. The templates are available for various industries and purposes, including business, ecommerce, portfolio, and more. Additionally, Hocoos regularly updates their template library to ensure that users have access to the latest design trends and styles. Whether you’re a beginner or an experienced web designer, Hocoos provides a range of options to create a visually appealing and functional website. However, Hocoos does not provide a link to their themes page or any screenshots of their templates.

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8.5

8.1

🏆 Winner: Instapage

. Scoring 8.5, Instapage offers an intuitive drag-and-drop interface that simplifies the creation of landing pages, making it accessible to users with various levels of technical expertise. Hocoos, with a score of 8.1, also offers a user-friendly platform that leverages AI to generate personalized websites in minutes, but falls slightly short in comparison to Instapage.

Learning Resources

🏆 Winner: Instapage

. Instapage offers a comprehensive set of learning resources for users to access, including blogs, webinars, videos, podcasts, ebooks, dictionaries, guides, and customer stories. Hocoos, on the other hand, lacks in traditional learning resources, offering only a few articles in the blog section for insights and guidance on creating and optimizing your website using AI technology.

Learn Instapage

Learn Hocoos

4.2

7.4

When it comes to ecommerce, Hocoos outperforms Instapage with a score of 7.4 compared to Instapage’s 4.2. While Instapage is primarily focused on building landing pages and supports integration with ecommerce platforms such as Shopify, Hocoos offers a more comprehensive set of ecommerce features.


Ecommerce themes and templates	0.0	6.0
Product page customization	0.0	7.0
Payment processing and commissions	5.0	6.5
POS capabilities	0.0	5.5
Payment gateways	6.0	7.0
Product numbers	0.0	6.5
Additional ecommerce features	4.0	7.0

Instapage ecommerce features:

Shopify integration
Payment gateways such as Stripe and Paypal

Hocoos ecommerce features:

Product management
Order management
Payment processing
Shipping and Logistics
Marketing and SEO
Analytics and reporting
Customizability and Integrations

Hocoos add a product

Ecommerce themes & templates

Instapage does not offer ecommerce specific templates. On the other hand, Hocoos does not rely on traditional templates for website creation, including ecommerce sites. Instead, it utilizes AI technology to generate unique and customized websites based on the user’s specific inputs.

Product page customization

Instapage does not offer product page customization capabilities. In contrast, Hocoos enables the creation and editing of professional-looking product pages, tailored to enhance the appeal of your products to your target audience. It also allows for easy setup of product variations, including different sizes, colors, or attributes, empowering you to customize offerings, manage pricing, and ensure availability for each variation.

Payment processing

Instapage supports payment gateway integration, notably through external systems and third-party services like Commence Payments for Stripe, facilitating various payment options such as Apple Pay, Google Pay, and card payments. The platform itself does not directly charge commissions for transactions, but payment gateways may have their own fees.

Hocoos simplifies website creation through AI-driven features, offering customizable websites tailored to user preferences. It integrates payment methods like PayPal and Stripe for seamless management of transactions and inventory.

7.5

7.7

🏆

Winner: Hocoos

. Hocoos, with a score of 7.7, is an AI-driven website builder that simplifies the creation of personalized websites through a unique process that requires users to answer eight simple questions. This platform utilizes advanced AI algorithms to automatically generate a custom website tailored to the user’s business needs, including design, content, and images. It features an easy-to-use editor for further customization and offers AI-powered tools for content creation, logo design, and more, making it accessible to users of all technical skill levels.

Hocoos editor

Instapage’s editor, scoring 7.5, is a comprehensive website builder focused on creating and optimizing landing pages for various marketing campaigns. It offers a drag-and-drop editor, AI content generation, detailed analytics, and extensive customization through custom code editing, alongside security and compliance features. The platform supports collaboration, integrates with numerous marketing tools, and is designed to streamline the process of building, testing, and optimizing landing pages to increase conversions.

Mobile editor/app

🏆

No Winner

. Neither Instapage nor Hocoos offer a dedicated mobile editor app. Therefore, there is no winner in this category. Both platforms focus on providing a comprehensive desktop editing experience, with a range of tools and features for creating and managing websites. However, the lack of a mobile editor means that users cannot make changes to their websites on-the-go using a mobile device.

Instapage, on the other hand, excels in providing a comprehensive desktop editing experience. It provides a range of tools and features for creating and managing websites. However, the lack of a mobile editor means that users cannot make changes to their websites on-the-go using a mobile device.

Hocoos, similarly, focuses on providing a comprehensive desktop editing experience. It offers a range of tools and features for creating and managing websites. However, the lack of a mobile editor means that users cannot make changes to their websites on-the-go using a mobile device.

In summary, neither Instapage nor Hocoos receives a higher rating in this category due to the lack of a mobile editor. Both platforms focus on providing a comprehensive desktop editing experience, but users cannot make changes to their websites on-the-go using a mobile device.

6.1

7.5

Overall Result

:

Hocoos Wins

. Hocoos scores 7.5, higher than Instapage’s 6.1 in product testing options. Hocoos offers a free version and a 14-day money-back guarantee, allowing users to test some premium features. Instapage, on the other hand, provides a 14-day free trial, but requires users to fill in their payment information, which may lead to automatic charges if not cancelled by the end of the trial period.


Free Plan	No	Yes
Trial Duration	14 days (with payment info)	No trial
Testing Premium Features	During the free trial	Some features with free plan
Money Back Guarantee	24 hours	14 days

7.0

7.8

Hocoos offers a more affordable pricing structure, but Instapage provides a more comprehensive set of features, especially for businesses focused on optimizing advertising conversion.

	Offerings	Offerings
Free	No offering at this amount.	Free ($0/month): Limited features, ideal for personal projects or trying out the platform. Includes free website hosting, a limited booking system, a blog (without AI blogging), 15 image uploads, and 20 uses of AI content generation.
$10-$20	No offering at this amount.	Premium ($15/month): All features, including a free custom domain name, online payments, 600,000+ stock images, marketing integrations, unlimited image uploads, unlimited AI features, a custom email address, and email marketing. Value for price: 9.0
$200+	BUILD ($299/month): Optimize conversions with experimentation and lead generation. Includes #1 Landing page builder, No Conversion Limits, Server-Side A/B Testing, AI Content, Unlimited Triggered Popups, Thor Render Engine, Dynamic Text Replacement, SSL Encryption, GDPR Compliance, Google SSO, Zapier, HubSpot, Salesforce, Marketo Integration, Multi-Step Forms, Invisible reCAPTCHA, and more. Value for price: 7.5	No offering at this amount.

In some cases companies have different prices based on various components like a
location. As a result in rare cases the prices displayed here can differ from the ones you see on their
websites.

6.0

2.4

Winner: Instapage

. Instapage offers reliable cloud hosting with a 99.9% uptime guarantee. However, it does not disclose the locations of its data centers. On the other hand, Hocoos provides hosting but lacks transparency about its hosting type, uptime statistics, and data center locations. This lack of information results in a lower hosting quality score for Hocoos.


Do they offer hosting?	Yes	Yes
Data Centers:	Not disclosed	Not disclosed
Type of hosting:	Cloud Hosting	Not specified
Uptime:	99.9%	Not provided
Uptime Guarantee:	Yes, 99.9%	No

6.2

🏆 Winner: Tie

. Both Instapage and Hocoos have the same score for website speed optimization, and they use different strategies to achieve this. Neither builder provides information on their Core Web Vital improvements.


Focus	Responsive design, Image optimization, Caching	CDN, Minimization of HTTP Requests, Caching
Performance Tools	Not specified	Not specified
Key Strategies	Responsive design, Image optimization, Caching	CDN, Minimization of HTTP Requests, Caching
Load Times	Varies depending on optimization	Varies depending on optimization and user’s location
Page Speed Scores Range	Varies depending on optimization	Varies depending on optimization and user’s location
Core Web Vitals Improvement	No information available	No information available

Instapage focuses on responsive design, image optimization, and caching to optimize website speed. However, the load times and PageSpeed scores vary depending on optimization, and no information is provided on their Core Web Vital improvements.

Hocoos, on the other hand, uses a content delivery network (CDN), minimization of HTTP requests, and caching as their strategies for speed optimization. Like Instapage, the load times and PageSpeed scores for Hocoos vary widely, depending on the optimization and user’s location. Hocoos also does not provide any information on their Core Web Vital improvements.

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6.8

6.3

🏆 Winner: Instapage.

With a score of 6.8, Instapage offers over 40 integrations with third-party platforms, including major CRM, email marketing, analytics, and advertising tools. This allows users to connect their landing pages seamlessly with essential digital marketing tools and services, enhancing the overall marketing funnel. On the other hand, Hocoos, scoring 6.3, also offers a wide range of plugins and extensions to enhance the functionality of your website. However, the comprehensive range of integrations and the flexibility offered by Instapage gives it an edge over Hocoos.

Instapage Applications

Instapage integrations

7.7

7.0

🏆

Overall Winner: Instapage

. Instapage stands out for its comprehensive landing page platform designed to improve advertising conversion through personalization, optimization, and testing. Hocoos, on the other hand, offers a range of customizable templates and drag-and-drop functionality, making it easy to design and launch a website.


SEO Tools
Email Marketing		✓ (on premium plan)
Blogging
Social Media Integration
Analytics and Reporting	Yes, including conversion analytics, real-time reports, and A/B testing.	Yes, with Google Analytics integration.
Ads and Promotions	Yes, with features like AdMap for ad-to-page personalization and integration with advertising platforms.	Yes, with integration with different third party platforms such as Google Ads, Microsoft ads, etc.

7.6

3.0

🏆 Winner: Instapage

. In the comparison of Instapage vs Hocoos, Instapage stands out with a higher customer support score of 7.6 compared to Hocoos’s 3.0. Instapage offers comprehensive support options, including 24/5 live chat support, email, and toll-free phone support during business hours. Additionally, Instapage provides personalized assistance for enterprise users through Success Managers and Launch Specialists, ensuring a smooth onboarding process and ongoing optimization support.

Hocoos, on the other hand, does not provide detailed information about their customer support hours and availability. While they emphasize 100% human support, the lack of specifics and lower customer support score suggest that their support services may not be as robust or accessible as those offered by Instapage.

8.4

4.5

🏆

Winner: Instapage

. Instapage has a higher security score and provides a more comprehensive approach to security. It places a significant focus on compliance with the General Data Protection Regulation (GDPR), indicating a strong commitment to the privacy and security of user data. They provide guidelines and features designed to help users create GDPR-compliant web pages, including securing websites, updating privacy policies, obtaining consent for emails, and implementing cookie banners. Instapage employs a variety of security measures, including SOC 2 Type I and Type II compliance, risk management policies, and a strong focus on privacy, aligning with GDPR and CCPA regulations. Their Information Security Program is based on ISO 27001/2 and NIST 800-53 frameworks, covering multiple aspects of security from asset management to incident response. Physical, access, and network security protocols are rigorously enforced, alongside SSL/HTTPS support for all landing pages to ensure secure client data handling and privacy.

On the other hand, Hocoos, despite its emphasis on security for websites built with its platform, integrating advanced encryption protocols and providing regular security updates to guard against potential threats, does not provide any specific information regarding the security measures they utilize for website security. This lack of transparency may be a concern for some users.

6.0

7.3


AI Builder		Hocoos offers an AI website builder
AI Ecommerce features		Hocoos leverages AI for personalized product recommendations, visual search, customer service, inventory management, fraud detection, and dynamic pricing
AI Content Generation	Instapage’s AI Content Generator produces tailored content for landing pages	Hocoos’ AI Content Creator generates high-quality written material for pages, blog posts, and articles
Additional AI features	Instapage’s AI Experiments dynamically allocate traffic to higher-performing test variants	Hocoos enhances website creation with AI-powered features like dynamic content widgets, mobile optimization, text widgets, and color palette customization

🏆 Winner: Hocoos

. With a score of 7.3, Hocoos offers a comprehensive suite of AI tools that enhance the website building and ecommerce experience. Its AI builder, ecommerce features, content generation, and additional features are all designed to make the website creation process more efficient and user-friendly.

Hocoos AI feature

7.3

0.0

🏆 Winner: Instapage

. Instapage offers a more comprehensive user management system compared to Hocoos.

On Instapage, users managing a website can be assigned different roles: Viewer, Editor, or Manager. A Viewer has limited access, only able to view pages. An Editor can edit pages, and a Manager has full access except for billing information and the audit log. The number of users you can invite depends on your subscription limits. However, only one user can edit a page at a time to prevent overwrite issues.
Hocoos does not allow to have multiple users for editing your website.

Instapage User Roles and Access Levels:

Role	Description	Access Highlights
Administrator	Oversees the entire Instapage account, managing users, settings, and billing information.	Full access to all features, including user management, settings, billing, and page creation and editing.
Editor	Works on creating and editing landing pages, responsible for the design and content.	Can create and edit pages, manage integrations, and view analytics, but cannot change account settings or manage users.
Viewer	Has view-only access to the landing pages, typically for review or analytics purposes.	Can view pages and analytics but cannot make any edits or access account settings.

Additional Features


SSL Certificate
Custom Domain
Free Custom Domain Included
International Domains
Mobile Responsive
Page Speed
Website Builder Mobile App
Convert a Website To An App
Website Analytics
Multilingual Sites
Multiple Users

User Feedback

Instapage

488 reviews

4.3 out of 5 stars

Hocoos

0 reviews

0 out of 5 stars

Users generally appreciate Instapage for its user-friendly interface, robust customer support, and seamless integration capabilities, highlighting its effectiveness in creating high-quality, high-converting landing pages optimized for lead capture. Positive feedback emphasizes the platform’s ease of use, allowing both experienced marketers and newcomers to quickly design and deploy landing pages, along with its broad range of integrations with other marketing tools and CRM systems. However, some users encounter challenges with mobile responsiveness, custom domain settings, and occasional bugs.

Hocoos does not have any reviews on G2, making it difficult to gauge user satisfaction and feedback. This lack of user feedback might be due to its relatively new presence in the market or limited user base. When comparing Instapage vs Hocoos, potential users might lean towards Instapage for its established reputation and positive user reviews.

The making of this blog

We followed a clear, step-by-step process to write and research this article.

Our Ranking Criteria

FAQ

Which platform is better for creating optimized landing pages, Instapage or Hocoos?

Instapage is specifically designed for creating and optimizing landing pages for advertising conversion, making it the better choice for businesses focused on maximizing their advertising ROI.

Can I build an ecommerce website with either Instapage or Hocoos?

Yes, both platforms can support ecommerce websites. However, Hocoos offers a more robust suite of ecommerce features, making it a better choice for users looking to build and manage an online store effectively.

Which platform offers better AI capabilities?

Hocoos stands out with its AI-driven approach to website building, offering features like AI website builder, AI ecommerce features, and AI content generation, making it the preferred choice for users looking for efficient, AI-powered website creation and management.

How do Instapage and Hocoos compare in terms of ease of use?

Both platforms are user-friendly, but Instapage scores slightly higher in ease of use, offering an intuitive drag-and-drop interface that simplifies the creation of landing pages.

Which platform provides better customer support?

Instapage offers superior customer support with a higher score, providing 24/5 live chat, email, and phone support, along with personalized assistance for certain plan users.

Are there any free plans or trials available for Instapage or Hocoos?

Hocoos offers a free version with limited features, while Instapage provides a 14-day free trial that requires payment information upfront.

Which platform is more affordable?

Hocoos offers a more affordable pricing structure compared to Instapage, with plans that cater to a wider range of budgets and needs.

Can I manage multiple users on either platform?

Instapage offers a more comprehensive user management system, allowing for different roles and access levels, whereas Hocoos does not support multiple users for editing your website.

Which platform is better for hosting quality and website speed optimization?

Instapage offers reliable cloud hosting with a 99.9% uptime guarantee, and both platforms have the same score for website speed optimization, employing different strategies to achieve optimal performance.

Do Instapage and Hocoos offer integrations with other tools and services?

Yes, both platforms offer integrations with third-party platforms, but Instapage provides a broader range of over 40 integrations, enhancing its functionality for digital marketing.