Instapage vs Hostinger Website Builder: guide for 2024

Final verdict

Instapage and Hostinger Website Builder both offer unique strengths, catering to different user needs.

Instapage (Overall Grade: 6.6/10)

is a specialized landing page platform designed to enhance advertising conversion through personalization, optimization, and testing. It excels in creating high-converting landing pages with ease, making it ideal for marketers and businesses focused on lead generation and sales optimization. Instapage’s robust integration capabilities and advanced marketing features make it a powerful tool for targeted campaigns.
Hostinger Website Builder (Overall Grade: 7.1/10)

provides a more comprehensive website building experience with a focus on ease of use and affordability. It offers a wide range of templates and customization options, making it suitable for small businesses and individuals looking to create a full-fledged website or online store. Hostinger’s strong hosting quality, budget-friendly plans, and extensive ecommerce features make it a versatile choice for various website needs.

	Overall grade: 6.6	Overall grade: 7.1
Design functionalities & templates	8.0	8.5
Ease of use	8.5	8.3
Ecommerce	4.2	6.1
Website Editors	7.5	7.4
Product testing options	6.1	6.7
Price	7.0	9.0
Hosting quality	6.0	7.2
Website speed optimization	6.2	8.2
Plugins/extensions and integrations	6.8	4.7
Marketing features	7.7	5.8
Customer support	7.6	7.2
Website security	8.4	8.2
AI capabilities	6.0	6.1
User Management	7.3	6.3

Best for ecommerce

4.2

6.1

Verdict

: Hostinger Website Builder is more suitable for ecommerce due to its comprehensive set of features, while Instapage is better for creating high-converting landing pages with limited ecommerce capabilities.

Instapage

: Instapage is primarily designed for creating and optimizing landing pages, with limited ecommerce functionality. It integrates with platforms like Shopify and supports payment gateways such as Stripe and PayPal. However, it lacks built-in ecommerce features, making it less suitable for full-fledged online stores. Best For Ecommerce score: 4.2
Hostinger Website Builder

: Hostinger Website Builder offers a more robust ecommerce solution with features like product catalog management, inventory management, and various payment gateways. It provides over 50 ecommerce templates and supports basic product page customization. This makes it a better choice for small businesses looking to set up an online store. Best For Ecommerce score: 6.1

Best for informational & business websites

7.9

Verdict

: Both Instapage and Hostinger Website Builder score equally well for informational business websites, each with a score of 7.9. However, their strengths cater to different needs, making them suitable for different types of users.

Instapage

: Instapage is a robust platform designed primarily for creating high-conversion landing pages. It excels in ease of use and offers extensive integration capabilities, making it ideal for businesses focused on marketing and lead generation. Its intuitive drag-and-drop interface and comprehensive learning resources make it accessible for users of all technical levels. However, it may be overkill for simple informational websites that do not require advanced marketing tools.
Hostinger Website Builder

: Hostinger Website Builder is a versatile tool that combines website building with hosting services. It offers a wide range of customizable templates and a user-friendly drag-and-drop interface, making it suitable for users with little to no design experience. Hostinger’s extensive hosting options and global data centers provide reliable performance and speed optimization, making it a solid choice for businesses looking to create a professional online presence without the need for advanced marketing features. When comparing Instapage vs Hostinger Website Builder, Hostinger stands out for its simplicity and comprehensive hosting solutions.

Detailed comparison

8.0

8.5

🏆

Winner: Hostinger Website Builder.

Hostinger Website Builder offers a more extensive collection of templates and greater customization flexibility, making it a better choice for users seeking diverse design options and advanced features.

Instapage provides an extensive collection of 100+ design templates for website building, business-specific templates. These templates are tailored to support small teams and businesses in executing their marketing campaigns efficiently, including features for marketing automation, CRM, and analytics integrations.

Instapage Themes

Hostinger Website Builder offers an extensive collection of over 140 templates across various categories, including business, portfolio, blog, ecommerce, restaurant, and landing pages. These templates are fully customizable, providing design flexibility with the ability to adjust colors, fonts, layouts, and incorporate unique brand elements, while ensuring mobile responsiveness for optimal viewing on all devices.

Hostinger Website Builder Themes

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8.5

8.3

🏆 Winner: Instapage

. With a score of 8.5, Instapage slightly outperforms Hostinger Website Builder, which scores 8.3. Instapage’s intuitive drag-and-drop interface and seamless integration with marketing tools make it highly accessible for users of all technical levels. Hostinger Website Builder also offers a user-friendly experience with its drag-and-drop interface and AI-powered tools, but it falls just short of Instapage in terms of overall ease of use.

Learning Resources

🏆 Winner: Instapage

. Both platforms provide comprehensive learning resources, but Instapage’s extensive library of blogs, webinars, videos, and guides, along with a user-friendly Help Center, gives it an edge. Hostinger Website Builder offers a variety of instructional materials, but the lack of a dedicated user community and the challenge of navigating its Help Center are notable drawbacks.

Learn more about Instapage’s learning resources

Learn more about Hostinger Website Builder’s learning resources

4.2

6.1

Instapage is primarily a landing page platform with limited ecommerce capabilities, mainly through integrations with platforms like Shopify. Hostinger Website Builder, on the other hand, offers a more comprehensive set of ecommerce features, making it more suitable for small businesses looking to set up an online store.


Ecommerce themes and templates	0.0	6.5
Product page customization	0.0	5.8
Payment processing and commissions	5.0	7.0
POS capabilities	0.0	4.5
Payment gateways	6.0	7.5
Product numbers	0.0	6.0
Additional ecommerce features	4.0	6.2

Instapage ecommerce features:

Shopify integration
Payment gateways such as Stripe and Paypal

Hostinger Website Builder ecommerce features:

Product Catalog Management
Inventory management
Taxes and shipping
Payment gateways
Order management
Discount coupons and promotions

No image available

Ecommerce themes & templates

Instapage does not offer ecommerce-specific templates, focusing instead on landing pages. Hostinger Website Builder provides over 50 ecommerce templates out of its library of 140+, covering various styles and industries. These mobile-responsive templates offer pre-built functionalities such as product pages, shopping carts, and wishlists. However, the selection may feel smaller, and customization options might be more limited compared to dedicated ecommerce platforms.

Product page customization

Instapage does not have product page customization capabilities. In contrast, Hostinger Website Builder allows for basic product page customization, including editing elements, adjusting layout and design, and optimizing SEO settings. However, it falls short in terms of flexibility due to limited code access and fewer add-ons for advanced features.

Payment processing

Instapage supports payment gateway integration through external systems like Stripe and Paypal, facilitating various payment options such as Apple Pay and Google Pay. However, it does not offer built-in payment processing or POS capabilities. Hostinger Website Builder supports popular payment gateways like PayPal, Stripe, and Square with no additional platform commissions on sales. It lacks built-in payment processing and integrated POS capabilities, relying on third-party gateways for transactions.

Overall, Hostinger Website Builder offers a more robust ecommerce solution compared to Instapage, which is better suited for creating high-converting landing pages rather than full-fledged online stores.

7.5

7.4

🏆

Winner: Instapage

. Instapage, with a score of 7.5, is a comprehensive landing page platform designed to improve advertising conversion through personalization, optimization, and testing. It offers a range of tools for creating, testing, and optimizing landing pages with a focus on increasing sales, leads, and customer satisfaction. The platform boasts features such as AI content generation, targeted messaging through personalized landing pages, data-backed insights for optimization, and seamless ad-to-landing-page experiences. Instapage is recognized for its ease of use, allowing for the creation of high-performing landing pages without the need for a developer, and it facilitates team collaboration with its intuitive, cloud-based features.

Hostinger Website Builder, scoring 7.4, is a specific tool offered by the web hosting company Hostinger, dedicated to making website creation easy and accessible for everyone. It’s a drag-and-drop platform that allows you to build a website or online store without any coding knowledge or design experience. Hostinger Website Editor stands out for its simplicity, featuring a drag-and-drop interface, intuitive layout, and pre-designed templates for easy website creation. With visual editing, beginner-friendly features like grid guidelines, and minimal learning curve aided by tutorials and support channels, it offers simplicity at both basic and advanced levels, making it accessible for users of various expertise.

Hostinger editor

Mobile editor/app

5.5

🏆

Winner: Hostinger Website Builder

. Instapage does not offer a dedicated mobile editor app, which limits its usability for on-the-go editing. In contrast, Hostinger Website Builder provides a mobile-friendly interface that can be accessed directly through a web browser on your phone. This feature allows users to make adjustments and manage their websites conveniently from their mobile devices.

While Hostinger Website Builder’s mobile editor score is 5.5, it still offers more flexibility for mobile editing compared to Instapage, which lacks this capability entirely. Therefore, Hostinger Website Builder is the better option for users who need to manage their websites on the go.

6.1

6.7

Overall Result

:

Hostinger Website Builder wins

. Hostinger Website Builder scores 6.7, slightly higher than Instapage’s 6.1. Hostinger Website Builder offers a 30-day money-back guarantee, allowing users to test premium features during this period, whereas Instapage provides a 14-day free trial but requires payment information upfront.


Free Plan	No	No
Trial Duration	14 days	No (30-day money-back guarantee)
Testing Premium Features	During the free trial	During the 30-day refundable period

7.0

9.0

Hostinger Website Builder offers more budget-friendly plans, while Instapage provides advanced features at a higher cost, especially for enterprise solutions.

	Offerings	Offerings
$10-$13	No offering at this amount.	Premium website ($11.99/month): Build 1 website with 10 GB storage, 100 GB bandwidth, custom domain & email, social media integration & SEO tools. Value for Price: 7.5
$13-$20	No offering at this amount.	Business website builder ($13.99/month): Build 1 website with custom domain & emails, AI website builder, AI image generator, AI writer, ecommerce features, marketing integrations and 0% transaction fees. Value for Price: 8.5
$200+	BUILD ($299/month): Optimize conversions with experimentation and lead generation. Includes #1 Landing page builder, No Conversion Limits, Server-Side A/B Testing, AI Content, Unlimited Triggered Popups, Thor Render Engine, Dynamic Text Replacement, SSL Encryption, GDPR Compliance, Google SSO, Zapier, HubSpot, Salesforce, Marketo Integration, Multi-Step Forms, Invisible reCAPTCHA, and more. Value for Price: 7.5	No offering at this amount.

In some cases companies have different prices based on various components like a
location. As a result in rare cases the prices displayed here can differ from the ones you see on their
websites.

6.0

7.2

🏆

Winner: Hostinger Website Builder

. Hostinger Website Builder offers a variety of hosting options, including shared, cloud, WordPress, and VPS hosting, with data centers across the globe. It provides generous storage and unmetered bandwidth on many packages, making it a versatile choice for different needs. Instapage, while focused on landing pages, offers cloud hosting with a 99.9% uptime guarantee but does not disclose data center locations. Hostinger’s broader hosting options and global data centers give it an edge.


Do they offer hosting?	Yes	Yes, included in all plans
Data Centers:	Not disclosed	Data Centers across the globe: USA, Europe, Asia, South America
Type of hosting:	Cloud Hosting	Shared Hosting, Cloud Hosting, WordPress Hosting, VPS Hosting
Uptime:	99.9%	99.9%
Uptime Guarantee:	Yes, 99.9%	Yes, 99.9%

6.2

8.2

🏆 Winner: Hostinger Website Builder

Both Instapage and Hostinger Website Builder focus on optimizing website speed, but Hostinger Website Builder has a more comprehensive approach and better performance metrics.


Focus	Responsive design, Image optimization, Caching	LiteSpeed Cache, Cloudflare CDN, MariaDB database, Browser caching
Performance Tools	Varies depending on optimization	LiteSpeed Cache, Cloudflare CDN
Key Strategies	Responsive design, Image optimization, Caching	LiteSpeed Cache, Cloudflare CDN, MariaDB database, Browser caching
Load Times	Varies depending on optimization	2-3 seconds average
Page Speed Scores Range	Varies depending on optimization	80-95+/100
Core Web Vitals Improvement	No specific information provided	Significant improvements in LCP, FID, CLS

Hostinger Website Builder has made notable strides in enhancing Core Web Vitals (CWV) performance for its users. They successfully reduced Largest Contentful Paint (LCP) through LiteSpeed Cache and Cloudflare CDN, improved First Input Delay (FID) with server-side optimizations, and minimized Cumulative Layout Shift (CLS) through CSS optimizations. These efforts have led to significant improvements in overall CWV scores. Hostinger Website Builder’s load times average between 2 to 3 seconds, and their PageSpeed scores range from 80 to 95+/100.

Instapage, on the other hand, focuses on responsive design, image optimization, and caching to improve website speed. However, their load times and PageSpeed scores vary depending on the level of optimization applied. Instapage does not provide specific information on their Core Web Vitals improvements, which makes it difficult to assess their performance in this area compared to Hostinger Website Builder.

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6.8

4.7

🏆 Winner: Instapage.

Instapage scores 6.8, offering over 40 integrations with major CRM, email marketing, analytics, and advertising tools. These integrations are included in their pricing plans, providing a seamless connection with essential digital marketing tools. Hostinger Website Builder, with a score of 4.7, relies on around 20 add-ons for additional functionality, covering basic needs with free options and offering premium add-ons for purchase. While Hostinger provides a range of features, Instapage’s comprehensive integration capabilities make it the better choice for advanced marketing and analytics needs.

Instapage Applications

Instapage integrations

7.7

5.8

🏆

Overall Winner: Instapage

. Instapage excels in advanced marketing features, particularly in analytics, ad campaign management, and landing page optimization. Hostinger Website Builder offers a more general set of tools suitable for basic website marketing needs.


SEO Tools	✓	✓
Email Marketing	✓	✓
Blogging	No	✓
Social Media Integration	Advanced integration for ad campaigns and tracking	Simple social media links and sharing options
Analytics and Reporting	Comprehensive analytics, A/B testing, real-time reports	Basic analytics for website traffic and performance
Ads and Promotions	AdMap for ad-to-page personalization, Google Ads integration	Limited direct ad tools, supports integrations

7.6

7.2

🏆 Winner: Instapage

. In the comparison of Instapage vs Hostinger Website Builder, Instapage takes the lead with a customer support score of 7.6. Instapage offers live chat support available 24 hours a day from Monday to Friday, along with email and toll-free phone support during regular business hours. For enterprise users, Instapage provides personalized assistance through Success Managers and Launch Specialists, ensuring a high level of support and guidance.

Hostinger Website Builder, with a customer support score of 7.2, provides 24/7 live chat support, a ticketing system for email responses within 24 hours, and phone support during specified hours. While Hostinger offers comprehensive support channels, it does not provide specialized enterprise support like Instapage, making Instapage the better option for users seeking more personalized and dedicated assistance.

8.4

8.2

🏆

Winner: Instapage

. Instapage excels in security with its comprehensive approach, including SOC 2 Type I and II compliance, GDPR and CCPA alignment, and a robust Information Security Program based on ISO 27001/2 and NIST 800-53 frameworks. These measures ensure a high level of data protection and privacy, making it a strong choice for users who prioritize security.

Hostinger Website Builder also offers solid security features, such as regular updates, advanced firewalls, DDoS protection, and SSL certificates. While it provides a secure environment for website creation and hosting, it slightly lags behind Instapage in terms of regulatory compliance and the breadth of its security protocols.

6.0

6.1


AI Builder	Instapage does not have an AI builder	Hostinger’s AI Website Builder automates website creation with layout and content generation
AI Ecommerce Features	Instapage does not have AI ecommerce features	AI Shop Generator, automated product descriptions, smart stock management, order fulfillment tools
AI Content Generation	AI Content Generator for landing pages, headlines, page texts, and CTAs	AI Writer tool for quick content creation, SEO keyword suggestions
Additional AI Features	AI Experiments for dynamic traffic allocation to high-performing variants	AI Image Generator, AI Logo Maker, AI Heatmap, SEO Check tool, AI-powered email marketing

🏆 Winner: Hostinger Website Builder

. Hostinger Website Builder scores slightly higher with a score of 6.1 compared to Instapage’s 6.0. Hostinger’s AI capabilities are more comprehensive, offering a range of tools for website creation, ecommerce, and additional features like AI-generated images and logos, heatmaps, and SEO checks. Instapage, while strong in AI content generation and dynamic traffic allocation, lacks the breadth of AI-driven functionalities found in Hostinger.

7.3

6.3

🏆 Winner: Instapage

. When it comes to managing users, Instapage offers a more structured approach compared to Hostinger Website Builder.

Instapage allows users to be assigned different roles: Viewer, Editor, or Manager. The number of users you can invite depends on your subscription limits. However, only one user can edit a page at a time to prevent overwrite issues.
Hostinger Website Builder’s user management depends on the hosting plan and the Website Builder edition chosen. The Free plan allows only 1 user, Starter allows 2, Premium allows 5, and Business offers unlimited collaborators. In Cloud Hosting, Startup allows 2, Professional allows 5, and Enterprise offers unlimited collaborators. The Website Builder Pro edition, available on all plans, allows up to 10 collaborators.

Instapage User Roles and Access Levels:

Role	Description	Access Highlights
Administrator	Oversees the entire Instapage account, managing users, settings, and billing information.	Full access to all features, including user management, settings, billing, and page creation and editing.
Editor	Works on creating and editing landing pages, responsible for the design and content.	Can create and edit pages, manage integrations, and view analytics, but cannot change account settings or manage users.
Viewer	Has view-only access to the landing pages, typically for review or analytics purposes.	Can view pages and analytics but cannot make any edits or access account settings.

Additional Features


SSL Certificate	✓	✓
Custom Domain	✓	✓
Free Custom Domain Included	X	✓
International Domains	✓	✓
Mobile Responsive	✓	✓
Page Speed	✓	✓
Website Builder Mobile App	X	X
Convert a Website To An App	X	X
Website Analytics	✓	✓
Multilingual Sites	✓	✓
Multiple Users	✓	✓

User Feedback

Instapage

488 reviews

4.3 out of 5 stars

Hostinger Website Builder

569 reviews

4.4 out of 5 stars

Users generally appreciate Instapage for its user-friendly interface, robust customer support, and seamless integration capabilities, highlighting its effectiveness in creating high-quality, high-converting landing pages optimized for lead capture. Positive feedback emphasizes the platform’s ease of use, allowing both experienced marketers and newcomers to quickly design and deploy landing pages, along with its broad range of integrations with other marketing tools and CRM systems. However, some users encounter challenges with mobile responsiveness, custom domain settings, and occasional bugs.

Hostinger Website Builder is favored for its ease of use, affordability, and strong customer support, making it an attractive option for users, especially those new to website building. However, there are areas for improvement, particularly in offering more diverse templates, enhancing ecommerce features, and streamlining customer support responsiveness. These insights reflect a balance of satisfaction with areas that could benefit from further development when comparing Instapage vs Hostinger Website Builder.

The making of this blog

We followed a clear, step-by-step process to write and research this article.

Our Ranking Criteria

FAQ

What are the main differences between Instapage and Hostinger Website Builder?

Instapage is primarily focused on optimizing landing pages for advertising conversions, offering robust tools for personalization and testing. Hostinger Website Builder, on the other hand, provides a more general website building experience with additional hosting solutions, making it suitable for a broader range of website types.

Which platform is better for ecommerce?

Hostinger Website Builder is better equipped for ecommerce with its comprehensive set of features including product catalog management and various payment gateways. Instapage, while capable of integrating with ecommerce platforms like Shopify, is more limited in direct ecommerce functionalities.

Can I use both platforms for building informational business websites?

Yes, both Instapage and Hostinger Website Builder are capable of building informational and business websites. They both score equally in this area, but Instapage is optimized for high-conversion landing pages, while Hostinger offers more versatility with its wide range of templates.

How do the platforms compare in terms of ease of use?

Instapage scores slightly higher in ease of use due to its intuitive drag-and-drop interface and seamless integrations with marketing tools. Hostinger also offers a user-friendly experience but is slightly less intuitive compared to Instapage.

What are the pricing options available for each platform?

Hostinger Website Builder offers more budget-friendly plans, suitable for users looking for cost-effective solutions. Instapage, while more expensive, provides advanced features tailored for professional marketers and larger enterprises, justifying its higher price point.