Instapage vs Portfoliobox: guide for 2024

Final verdict

Instapage and Portfoliobox both offer unique features tailored to different user needs, but they cater to distinct audiences.

Instapage (Overall Grade: 6.6/10)

is a comprehensive landing page platform designed to improve advertising conversion through personalization, optimization, and testing. It excels in creating high-performing landing pages with its intuitive drag-and-drop interface, AI content generation, and detailed analytics. Instapage is ideal for businesses focused on conversion and marketing campaigns, offering robust integrations and extensive learning resources. However, its limited ecommerce capabilities and higher cost may not suit all users.
Portfoliobox (Overall Grade: 6.1/10)

is a user-friendly website builder specifically designed for creative professionals. It provides a variety of customizable templates and drag-and-drop functionality, making it easy to create stunning portfolio websites. Portfoliobox offers advanced features and ecommerce functionality, making it a better choice for those looking to sell products or services directly from their portfolio websites. While it may lack some of the advanced marketing tools of Instapage, Portfoliobox’s affordability and ease of use make it a strong contender for creatives.

	Overall grade: 6.6	Overall grade: 6.1
Design functionalities & templates	8.0	7.5
Ease of use	8.5	8.1
Ecommerce	4.2	5.8
Website Editors	7.5	7.5
Product testing options	6.1	9.1
Price	7.0	7.9
Hosting quality	6.0	6.5
Website speed optimization	6.2	6.4
Plugins and integrations	6.8	7.2
Marketing features	7.7	7.0
Customer support	7.6	7.0
Security	8.4	8.1
AI capabilities	6.0	0
User Management	7.3	2.8

Best for ecommerce

4.2

5.8

Verdict

: Portfoliobox is better suited for creative professionals looking to sell products or services directly from their portfolio websites, while Instapage is more focused on landing page optimization with limited ecommerce capabilities.

Instapage

: Instapage is primarily a landing page platform with limited ecommerce capabilities, mainly supporting integrations with platforms like Shopify. It offers basic payment gateway integrations such as Stripe and PayPal, but lacks comprehensive ecommerce features. Instapage is ideal for businesses focused on conversion through landing pages rather than full-fledged online stores.
Portfoliobox

: Portfoliobox is tailored for creative professionals and offers a more comprehensive set of ecommerce features. It supports product listings, payment gateways, shipping rates, tax calculations, and order management. This makes Portfoliobox a better choice for those looking to sell products or services directly from their portfolio websites.

Best for informational & business websites

7.9

7.5

Verdict

: Instapage and Portfoliobox both offer unique strengths for informational and business websites, but Instapage slightly edges out with its comprehensive tools and ease of use.

Instapage

: Instapage is a robust platform designed for creating high-conversion landing pages. It offers extensive customization options, AI content generation, and seamless integration with marketing tools. With a score of 7.9, it is well-suited for businesses looking to optimize their advertising efforts and improve customer satisfaction through personalized landing pages. Its user-friendly interface and comprehensive learning resources make it accessible to users of all skill levels.
Portfoliobox

: Portfoliobox is tailored for creative professionals, offering a variety of customizable templates and drag-and-drop functionality. Scoring 7.5, it is ideal for artists, photographers, and other creatives looking to showcase their work online. The platform supports advanced features and e-commerce functionality, making it a versatile solution for those who want to sell their artwork or services directly from their portfolio websites. However, it may not offer the same level of marketing and optimization tools as Instapage.

Detailed comparison

8.0

7.5

🏆

Winner: Instapage.

If you’re looking for a platform with extensive customization options and a large variety of templates, Instapage is the preferred choice.

Instapage provides an extensive collection of 100+ design templates for website building, business-specific templates. These templates are tailored to support small teams and businesses in executing their marketing campaigns efficiently, including features for marketing automation, CRM, and analytics integrations.

Instapage Themes

Compared to Instapage, Portfoliobox is a user-friendly platform that allows for the creation of professional portfolio websites, accessible to individuals at any skill level. It offers over 30 customizable templates tailored to a variety of professional needs and preferences, including galleries, blogs, and online stores. The platform also provides features for enhanced functionality such as Adobe Lightroom integration, SSL security, marketing tools, and SEO-friendly options. With its intuitive design and comprehensive toolset, Portfoliobox serves as a versatile solution for creatives looking to establish or expand their online presence.

Portfoliobox website example

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8.5

8.1

🏆 Winner: Instapage

. With a score of 8.5, Instapage edges out Portfoliobox, which scores 8.1. Instapage is recognized for its intuitive drag-and-drop interface and seamless integration with various marketing tools, making it accessible to users with different levels of technical expertise. Portfoliobox also offers a user-friendly experience, particularly for creative professionals, but falls slightly short in comparison.

Learning Resources

🏆 Winner: Instapage

. Both platforms provide comprehensive learning resources, but Instapage’s extensive set of categorized materials, including blogs, webinars, videos, and a user-friendly Help Center, gives it an edge. Portfoliobox also offers detailed articles and video guides, but Instapage’s broader range of resources enhances the overall user experience.

Learn more about Instapage

Learn more about Portfoliobox

4.2

5.8

Instapage is primarily a landing page platform with limited ecommerce capabilities, mainly supporting integrations with platforms like Shopify. Portfoliobox, on the other hand, is tailored for creative professionals and offers a more comprehensive set of ecommerce features, making it a better choice for those looking to sell products or services directly from their portfolio websites.


Ecommerce themes and templates	0.0	3.0
Product page customization	0.0	6.0
Payment processing and commissions	5.0	7.0
POS capabilities	0.0	2.0
Payment gateways	6.0	5.0
Product numbers	0.0	5.5
Additional ecommerce features	4.0	4.5

Instapage ecommerce features:

Shopify integration
Payment gateways such as Stripe and Paypal

Portfoliobox ecommerce features:

Product listings
Payment Gateways integrations
Shipping rates and tax calculations
Order management

Portfoliobox add a product

Ecommerce themes & templates

Neither Instapage nor Portfoliobox offers ecommerce-specific templates. Instapage focuses on landing pages, while Portfoliobox provides customizable templates for creative professionals, which can be adapted for ecommerce use.

Product page customization

Instapage does not have product page customization capabilities. Portfoliobox, however, offers a streamlined process for customizing product pages. Users can add details like title, description, and media, set a release date, manage inventory and tax options, edit product settings, and apply discounts. These features help users effectively manage their online store and products within the Portfoliobox environment.

Payment processing

Instapage supports payment gateway integration through external systems like Commence Payments for Stripe, facilitating various payment options such as Apple Pay, Google Pay, and card payments. The platform itself does not charge commissions for transactions, but payment gateways may have their own fees.

Portfoliobox supports selling prints, art, craft, or services online through its ecommerce solution and does not charge any commission for transactions. It accepts credit card payments (Visa, Master, & Maestro) for its subscriptions, implying these may also be supported for transactions within its ecommerce functionality. However, there’s no explicit mention of POS capabilities, suggesting that the platform is primarily focused on online sales rather than physical retail or in-person transactions.

7.5

🏆

Tie: Instapage and Portfoliobox

. Both Instapage and Portfoliobox score 7.5, offering unique strengths tailored to different user needs.

Instapage editor

Instapage

is a comprehensive landing page platform designed to improve advertising conversion through personalization, optimization, and testing. It offers a drag-and-drop editor, AI content generation, detailed analytics, and extensive customization through custom code editing. Instapage is recognized for its ease of use, particularly for beginners and small businesses looking to create landing pages without coding knowledge. However, it lacks native payment options and might require additional efforts for optimal responsive design on mobile devices.

Portfoliobox editor

Portfoliobox

is a user-friendly website builder specifically designed for creative professionals. It provides an array of tools for building and customizing portfolio websites, including customizable templates, responsive design, and a variety of page types like galleries and blogs. Portfoliobox offers extensive customization options for text, layouts, and images, making it suitable for beginners. However, some users may find the platform’s design customization tools limited without access to advanced features available only in Pro accounts. The platform supports SEO optimization, social media, and analytics integration for enhanced online presence.

Mobile editor/app

🏆

Winner: None

. Both Instapage and Portfoliobox do not offer dedicated mobile editor apps. This absence means users cannot directly edit their websites or landing pages through a mobile application, which could be a significant drawback for those who prefer or require on-the-go website management. Users will need to rely on desktop versions to make any changes or updates to their sites.

In summary, neither Instapage nor Portfoliobox provides a mobile editor app, which may limit their convenience for users needing mobile accessibility for website editing.

6.1

9.1

Overall Result

:

Portfoliobox wins

. Portfoliobox scores 9.1, significantly higher than Instapage’s 6.1, offering a more generous and flexible product testing experience. Portfoliobox provides a 30-day free trial with access to all features and a 14-day money-back guarantee, making it easier for users to thoroughly evaluate the platform. Instapage, while offering a 14-day free trial, requires payment information upfront and has a shorter 24-hour money-back guarantee.


Free Plan	No	No
Trial Duration	14 days	30 days
Testing Premium Features	During the free trial	All the features within the trial period
Money Back Guarantee	24-hour money back guarantee	14-day money back guarantee

7.0

7.9

Portfoliobox offers more budget-friendly plans, while Instapage provides advanced features at a higher cost, especially for enterprise solutions.

	Offerings	Offerings
$0-$10	No offering at this amount.	Light ($5.50/month): 50 Images, 10 Pages, 5 Products, 1 Password Protected Page, 1 Booking Service, 1 Scheduling Service, 1 Invoice, 1 QR Code, 25 mb File Sharing. Value for Price: 6.0
$10-$15	No offering at this amount.	Pro ($14.50/month): 500 Images, 50 Pages, 10 Products, 2 Password Protected Pages, 2 Booking Services, 2 Scheduling Services, 2 Invoices, 2 QR Codes, 50 mb File Sharing, Customizable Templates, Free Custom Domain (yourname.com), 24/7 Support. Value for Price: 7.5
$15-$20	No offering at this amount.	Pro Plus ($18.50/month): 1,000 Images, 1,000 Pages, 1,000 Products, 1,000 Password Protected Pages, 1,000 Booking Services, 1,000 Scheduling Services, 1,000 Invoices, 1,000 QR Codes, 5,000 mb File Sharing, Customizable Templates, Free Custom Domain (yourname.com), 24/7 Support, No “Powered by Portfoliobox” Link, Adobe Lightroom Integration. Value for Price: 9.0
$200+	BUILD ($299/month): Optimize conversions with experimentation and lead generation. Includes #1 Landing page builder, No Conversion Limits, Server-Side A/B Testing, AI Content, Unlimited Triggered Popups, Thor Render Engine, Dynamic Text Replacement, SSL Encryption, GDPR Compliance, Google SSO, Zapier, HubSpot, Salesforce, Marketo Integration, Multi-Step Forms, Invisible reCAPTCHA, and more. Value for Price: 7.5	No offering at this amount.

In some cases companies have different prices based on various components like a
location. As a result in rare cases the prices displayed here can differ from the ones you see on their
websites.

6.0

6.5

🏆

Winner: Portfoliobox

Portfoliobox edges out Instapage with its managed cloud hosting and unlimited bandwidth, making it a better choice for creative professionals needing reliable and secure hosting. Instapage, while offering cloud hosting with a 99.9% uptime guarantee, does not disclose data center locations, which may be a concern for some users.


Do they offer hosting?	Yes	Yes, with unlimited bandwidth and secure communications through HTTPS on CDN servers
Data Centers:	Not disclosed	Not disclosed
Type of hosting:	Cloud Hosting	Managed Cloud Hosting
Uptime:	99.9%	Not disclosed
Uptime Guarantee:	Yes, 99.9%	No

6.2

6.4

🏆 Winner: Portfoliobox

Both Instapage and Portfoliobox have implemented various strategies to optimize website speed, but Portfoliobox has a slight edge in this area.


Focus	Landing page optimization	Portfolio website optimization
Performance Tools	Responsive design, Image optimization, Caching	CDN, Caching, Responsive Design
Key Strategies	Responsive design, Image optimization, Caching	CDN, Caching, Responsive Design
Load Times	Varies depending on optimization	Varies depending on optimization
Page Speed Scores Range	Varies depending on optimization	Varies depending on optimization
Core Web Vitals Improvement	Not provided	Not provided

Instapage is a comprehensive landing page platform designed to improve advertising conversion through personalization, optimization, and testing. It offers a range of tools for creating, testing, and optimizing landing pages with a focus on increasing sales, leads, and customer satisfaction. Instapage employs strategies such as responsive design, image optimization, and caching to enhance website speed. However, the load times and PageSpeed scores can vary widely depending on the level of optimization applied.

Portfoliobox, on the other hand, is a user-friendly website builder specifically designed for creative professionals. It allows users to set up, manage, customize, and promote professional portfolios without the need for technical skills. Portfoliobox employs strategies like CDN, caching, and responsive design to optimize website speed. Similar to Instapage, the load times and PageSpeed scores for Portfoliobox can vary depending on the optimization efforts. Despite the similarities, Portfoliobox’s use of CDN gives it a slight advantage in terms of speed optimization.

In conclusion, while both platforms offer robust tools for speed optimization, Portfoliobox edges out Instapage slightly due to its use of CDN and caching strategies.

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6.8

7.2

🏆 Winner: Portfoliobox.

Portfoliobox scores 7.2, slightly ahead of Instapage’s 6.8, thanks to its extensive range of plugins supported through Common Ninja and Elfsight platforms. These integrations allow for a highly customizable and versatile web presence, catering to diverse user needs.

Instapage, while scoring 6.8, offers robust integrations with major CRM, email marketing, analytics, and advertising tools, enhancing its capabilities for creating high-performing landing pages. However, Portfoliobox’s broader range of plugins and their seamless integration give it the edge in this comparison.

Instapage Applications

Instapage integrations

Portfoliobox Applications

Portfoliobox Common Ninja plugins

7.7

7.0

🏆

Overall Winner: Instapage

. Instapage excels in landing page optimization and ad campaign management, making it ideal for businesses focused on conversion. Portfoliobox is better suited for creative professionals needing a portfolio with basic marketing tools.


SEO Tools	✓	✓
Email Marketing	✓	✓
Blogging	No	✓
Social Media Integration	Yes	Yes
Analytics and Reporting	Yes, including conversion analytics, real-time reports, and A/B testing	Yes, with integration to Facebook Pixel and Google Analytics
Ads and Promotions	Yes, with features like AdMap for ad-to-page personalization and integration with advertising platforms	No

7.6

7.0

🏆 Winner: Instapage

. In the Instapage vs Portfoliobox comparison, Instapage takes the lead with its comprehensive support offerings. Instapage provides live chat support available 24 hours a day from Monday to Friday, along with email and toll-free phone support during regular business hours. This ensures users have multiple channels to seek help and maintain a written record of their service requests. Additionally, Instapage offers personalized assistance for enterprise users through Success Managers and Launch Specialists, enhancing the overall support experience.

Portfoliobox, on the other hand, offers 24/7 customer support, which is commendable for ensuring users can get help at any time. However, it lacks the specialized enterprise support that Instapage provides. While Portfoliobox’s support is reliable and always available, it doesn’t match the depth and personalization offered by Instapage’s support team.

8.4

8.1

🏆

Winner: Instapage

. Instapage demonstrates a strong commitment to security with SOC 2 Type I and Type II compliance, risk management policies, and adherence to GDPR and CCPA regulations. Their Information Security Program, based on ISO 27001/2 and NIST 800-53 frameworks, covers comprehensive security aspects, ensuring robust protection for user data and privacy.

Portfoliobox also prioritizes security with measures like authentication for key actions, two-factor authentication, and automatic SSL certificates for all domains. While these features provide a solid level of security, Instapage’s more extensive compliance and risk management protocols give it an edge in overall security assurance.

6.0


AI Builder	Instapage does not have an AI builder	Portfoliobox does not have an AI builder
AI Ecommerce Features	Instapage does not have AI ecommerce features	Portfoliobox does not have AI ecommerce features
AI Content Generation	AI Content Generator for headlines, page texts, and CTA buttons	Portfoliobox does not have AI content generation features
Additional AI Features	AI Experiments for dynamic traffic allocation to higher-performing variants	Portfoliobox does not have any AI features

🏆 Winner: Instapage

. Instapage, with a score of 6.0, offers AI capabilities that enhance the creation and optimization of landing pages. Its AI Content Generator helps in producing tailored content quickly, and AI Experiments facilitate efficient A/B testing by dynamically allocating traffic to better-performing variants.

Portfoliobox, with a score of 0, does not provide any AI features, focusing instead on offering a user-friendly platform for creative professionals to build and manage their portfolios.

7.3

2.8

🏆 Winner: Instapage

. When it comes to managing users, Instapage offers more flexibility and control compared to Portfoliobox.

Instapage allows users to be assigned different roles such as Viewer, Editor, or Manager, with varying levels of access. The number of users you can invite depends on your subscription limits. However, only one user can edit a page at a time to prevent overwrite issues.
Portfoliobox, on the other hand, allows only one user to manage and edit a website, which can be limiting for teams.

Instapage User Roles and Access Levels:

Role	Description	Access Highlights
Administrator	Oversees the entire Instapage account, managing users, settings, and billing information.	Full access to all features, including user management, settings, billing, and page creation and editing.
Editor	Works on creating and editing landing pages, responsible for the design and content.	Can create and edit pages, manage integrations, and view analytics, but cannot change account settings or manage users.
Viewer	Has view-only access to the landing pages, typically for review or analytics purposes.	Can view pages and analytics but cannot make any edits or access account settings.

Additional Features


SSL Certificate	✓	✓
Custom Domain	✓	✓
Free Custom Domain Included	X	✓
International Domains	✓	✓
Mobile Responsive	✓	✓
Page Speed	✓	✓
Website Builder Mobile App	X	X
Convert a Website To An App	X	X
Website Analytics	✓	✓
Multilingual Sites	✓	✓
Multiple Users	✓	X

User Feedback

Instapage

488 reviews

4.3 out of 5 stars

Portfoliobox

31 reviews

4.3 out of 5 stars

Users generally appreciate Instapage for its user-friendly interface, robust customer support, and seamless integration capabilities, highlighting its effectiveness in creating high-quality, high-converting landing pages optimized for lead capture. Positive feedback emphasizes the platform’s ease of use, allowing both experienced marketers and newcomers to quickly design and deploy landing pages, along with its broad range of integrations with other marketing tools and CRM systems. However, some users encounter challenges with mobile responsiveness, custom domain settings, and occasional bugs.

Users overwhelmingly appreciate Portfoliobox for its user-friendly interface, making it straightforward for both beginners and professionals to create and manage online portfolios. The platform’s customizable design options, responsive layouts, and diverse template selection stand out as significant advantages, allowing users to express their personal style and showcase their work effectively across devices. However, some critiques include limited template options compared to competitors, a learning curve for less tech-savvy users, and minor glitches with features like autosave on different devices. Despite these challenges, the positive impact of Portfoliobox on users’ ability to present their work to potential clients and employers, along with its value in making portfolio creation accessible without coding knowledge, is consistently highlighted.

The making of this blog

We followed a clear, step-by-step process to write and research this article.

Our Ranking Criteria

FAQ

Which platform is better for creative professionals, Instapage or Portfoliobox?

Portfoliobox is specifically designed for creative professionals such as artists, photographers, and designers, offering tailored features like customizable portfolio templates and direct sales capabilities. Instapage, while versatile, is more focused on marketing and advertising conversions, making it less ideal for portfolio-based websites.

Can I sell products directly from my site on either platform?

Yes, both platforms allow for ecommerce, but in different capacities. Portfoliobox offers built-in ecommerce features ideal for creatives to sell their work directly, including product listings and payment processing. Instapage supports ecommerce through integrations with platforms like Shopify, suitable for landing pages that lead to external sales processes.

What kind of support can I expect from Instapage and Portfoliobox?

Instapage provides comprehensive support with live chat, email, and phone options, plus specialized assistance for enterprise users. Portfoliobox offers 24/7 customer support, ensuring help is available at any time, though it lacks the specialized enterprise support found in Instapage.

Which platform offers better tools for website speed optimization?

Portfoliobox has a slight edge in website speed optimization, utilizing CDN and caching strategies effectively. Instapage also implements optimization techniques like responsive design and image optimization, but Portfoliobox’s use of CDN makes it slightly more effective in this area.