Instapage vs Zoho Sites: Comprehensive comparison guide for 2024

Final verdict

Instapage and Zoho Sites both offer unique strengths, catering to different user needs and preferences.

• 
  Instapage (Overall Grade: 6.6/10)
  
  is a powerful landing page platform designed for marketing and optimization. It excels in ease of use, making it ideal for creating high-conversion landing pages without the need for a developer. Instapage offers advanced features like AI content generation, targeted messaging, and data-backed insights for optimization. However, its ecommerce capabilities are limited, and it comes at a higher cost, especially for enterprise-level needs. Instapage is best suited for users focused on improving advertising conversion and lead generation.
• 
  Zoho Sites (Overall Grade: 7.6/10)
  
  is a versatile website builder and hosting platform that provides a user-friendly experience with a wide range of customizable templates. It offers robust ecommerce solutions when integrated with Zoho Commerce, making it suitable for small to medium-sized businesses. Zoho Sites excels in hosting quality, website speed optimization, and AI capabilities, providing a comprehensive suite of tools for website management. It is an excellent choice for users looking for an affordable, all-in-one solution for various website needs.

	Overall grade: 6.6	Overall grade: 7.6
Design functionalities & templates	8.0	7.4
Ease of use	8.5	7.0
Ecommerce	4.2	7.4
Website Editors	7.5	7.5
Product testing options	6.1	8.8
Price	7.0	8.6
Hosting quality	6.0	8.0
Website speed optimization	6.2	7.1
Plugins and integrations	6.8	7.3
Marketing features	7.7	7.6
Customer support	7.6	8.3
Security	8.4	8.1
AI capabilities	6.0	7.5
User Management	7.3	7.3

Best for ecommerce

4.2

7.4

Verdict

: Zoho Sites is the better choice for ecommerce due to its comprehensive suite of tools for online store management, while Instapage is more suited for landing page optimization with basic ecommerce integrations.

• 
  Instapage
  
  : Instapage is primarily designed for creating high-converting landing pages and offers limited ecommerce capabilities through integrations with platforms like Shopify. It supports payment gateways such as Stripe and PayPal but lacks direct POS capabilities and product page customization. Instapage is ideal for businesses focused on conversion rates and landing page optimization rather than full-fledged ecommerce operations.
• 
  Zoho Sites
  
  : Zoho Sites, especially when integrated with Zoho Commerce, provides a robust ecommerce solution with extensive product and inventory management, order management, payment processing, and marketing tools. It offers customizable ecommerce templates and comprehensive product page customization options, making it suitable for businesses looking to manage and scale their online stores effectively.

Best for informational & business websites

7.9

7.9

• 
  Instapage
  
  : Instapage is tailored for creating high-conversion landing pages, making it ideal for businesses focused on marketing and optimization. Its ease of use and comprehensive set of tools for personalization and testing make it a powerful choice for those looking to enhance their advertising efforts.
• 
  Zoho Sites
  
  : Zoho Sites excels in providing a user-friendly experience with a wide range of customizable templates suitable for various purposes. Its robust hosting quality and consistent performance optimization make it a reliable choice for creating diverse informational websites. For users seeking a versatile and scalable platform, Zoho Sites stands out.

Detailed comparison

8.0

7.4

🏆

Winner: Instapage.

Instapage excels in providing a comprehensive set of tools and features for creating high-conversion landing pages, making it the preferred choice for users focused on marketing and optimization.

Instapage provides an extensive collection of 100+ design templates for website building, business-specific templates. These templates are tailored to support small teams and businesses in executing their marketing campaigns efficiently, including features for marketing automation, CRM, and analytics integrations.

Instapage Themes

Zoho Sites offers a diverse collection of over 150 templates, thoughtfully categorized into industries like Restaurants, Architecture, Health, and more. Each template provides a pre-designed layout with responsive design for various screen sizes. Customization options include visual elements such as colors, fonts, and images, as well as the ability to modify layouts and content using the visual editor. For advanced users on the Advanced Plan, there’s the option to leverage HTML and CSS for deeper customization.

Zoho Sites Themes

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8.5

7.0

🏆 Winner: Instapage

. With a score of 8.5, Instapage excels in ease of use, offering an intuitive drag-and-drop interface that simplifies the creation of landing pages. Zoho Sites, scoring 7.0, provides a user-friendly experience but may present challenges for users needing advanced features and robust automation. For those prioritizing ease of use, Instapage is the superior choice.

Learning Resources

🏆 Winner: Both

. Both Instapage and Zoho Sites offer comprehensive learning resources, including guides, tutorials, and community support, ensuring users can effectively utilize the platforms.

4.2

7.4

Instapage is primarily a landing page platform with limited ecommerce capabilities, mainly through integrations with platforms like Shopify. Zoho Sites, on the other hand, offers a more robust ecommerce solution when integrated with Zoho Commerce, providing a comprehensive suite of tools for online store management.

Ecommerce themes and templates	0.0	6.5
Product page customization	0.0	7.0
Payment processing and commissions	5.0	6.8
POS capabilities	0.0	5.5
Payment gateways	6.0	7.2
Product numbers	0.0	6.0
Additional ecommerce features	4.0	7.3

Instapage ecommerce features:

• Shopify integration
• Payment gateways such as Stripe and Paypal

Zoho Sites ecommerce features:

• Product and Inventory management
• Order management
• Payment Processing
• Marketing and Promotions
• SEO and Analytics
• Security

Ecommerce themes & templates

Instapage does not offer ecommerce-specific templates. In contrast, Zoho Sites provides a range of customizable ecommerce templates designed to cater to various industries and business needs. These templates, especially those from Zoho Commerce, are highly customizable and aim to enhance the online shopping experience.

Product page customization

Instapage does not have product page customization capabilities. Zoho Sites, however, offers extensive product page customization options, including image galleries, sliders, video integration, and configuration of product variants like size and color options. This allows businesses to present their products in a visually appealing manner and manage inventory efficiently.

Payment processing

Instapage supports payment gateway integration through external systems like Stripe and PayPal, facilitating various payment options such as Apple Pay, Google Pay, and card payments. However, it does not directly offer POS capabilities. Zoho Sites, in conjunction with Zoho Commerce, supports multiple payment gateways like PayPal, Stripe, and Square, ensuring secure online transactions. The Zoho ecosystem provides a comprehensive suite for managing both online and in-store sales, offering flexibility and security for businesses.

In summary, while Instapage is suitable for creating high-converting landing pages with basic ecommerce integrations, Zoho Sites, when paired with Zoho Commerce, offers a more comprehensive and scalable ecommerce solution.

7.5

7.5

🏆

Winner: Tie

. Both Instapage and Zoho Sites score 7.5, offering unique strengths tailored to different user needs.

Instapage

is a comprehensive landing page platform designed to improve advertising conversion through personalization, optimization, and testing. It offers a range of tools for creating, testing, and optimizing landing pages with a focus on increasing sales, leads, and customer satisfaction. The platform boasts features such as AI content generation, targeted messaging through personalized landing pages, data-backed insights for optimization, and seamless ad-to-landing-page experiences. Instapage is recognized for its ease of use, allowing for the creation of high-performing landing pages without the need for a developer, and it facilitates team collaboration with its intuitive, cloud-based features.

Zoho Sites

is a user-friendly website building platform that enables you to create websites for various purposes, such as blogging, photography, business, or art. It offers a collection of customizable templates to quickly start your website creation. Key features include a visual editor for easy customization without coding, predesigned layouts to beat designer’s block, and responsive templates ensuring your website looks great on any device.

Mobile editor/app

0

5.5

🏆

Winner: Zoho Sites

. When it comes to mobile editing capabilities, both Instapage and Zoho Sites fall short of providing a dedicated mobile editor app. However, Zoho Sites does offer some level of visual customization for the mobile version of your website. Users can adjust font size, color, background, and shadow, although content changes are not possible through the mobile interface.

Instapage, on the other hand, does not provide any mobile editing features, focusing instead on desktop-based landing page creation and optimization. This lack of mobile editing capabilities can be a significant drawback for users who need to make quick adjustments on the go.

In summary, while neither platform excels in mobile editing, Zoho Sites offers slightly more functionality in this area compared to Instapage.

6.1

8.8

Overall Result

:

Zoho Sites wins

. Zoho Sites scores 8.8, significantly higher than Instapage’s 6.1, offering more comprehensive product testing options. Zoho Sites provides a free version and a 15-day free trial with access to all premium features, along with a generous money-back guarantee policy. Instapage, while offering a 14-day free trial, requires payment information upfront and has a more limited money-back guarantee.

Free Plan	No	Yes
Trial Duration	14 days	15 days
Testing Premium Features	During the free trial	All features of each plan during free trial
Money Back Guarantee	24 hour money back guarantee	30-day for monthly, 45-day for annual

7.0

8.6

Zoho Sites offers more affordable plans, while Instapage provides advanced features at a higher cost, especially for enterprise-level needs.

	Offerings	Offerings
$0-$10	No offering at this amount.	Starter ($8.00/month): Offers basic features suitable for small websites, including 5 pages, 500MB storage, 10GB bandwidth/month, SSL hosting, domain connection, ad-free experience, and more. Ideal for personal blogs or small business websites. Value for Price: 6.5
$20-$30	No offering at this amount.	Pro ($23.00/month): Upgrades significantly on the Starter plan, offering 50 pages, 100GB storage, unmetered bandwidth, 50 forms, and advanced features like social share button, audio player, comment box, scheduled blog post, and dynamic content. Best suited for professional sites that require more resources and functionalities. Value for Price: 8.0
$30-$40	No offering at this amount.	Agency ($32.00/month): Tailored for agencies managing multiple sites, providing a bundle plan that offers significant savings and flexibility. Includes all Starter features with the option to add Pro features as needed. Value for Price: 9.0
$200+	BUILD ($299/month): Optimize conversions with experimentation and lead generation. Includes #1 Landing page builder, No Conversion Limits, Server-Side A/B Testing, AI Content, Unlimited Triggered Popups, Thor Render Engine, Dynamic Text Replacement, SSL Encryption, GDPR Compliance, Google SSO, Zapier, HubSpot, Salesforce, Marketo Integration, Multi-Step Forms, Invisible reCAPTCHA, and more. Value for Price: 7.5	No offering at this amount.

6.0

8.0

🏆

Winner: Zoho Sites

Zoho Sites outperforms Instapage with a higher hosting quality score and a more extensive global data center network. While both platforms offer a 99.9% uptime guarantee, Zoho Sites’ managed hosting and scalability make it a more robust choice for diverse website needs.

Do they offer hosting?	Yes	Yes, Zoho Sites offers efficient hosting with a focus on speed, demonstrated by a high Google PageSpeed Insights score. The platform supports different needs through its shared web hosting service.
Data Centers:	Instapage does not disclose the locations of its data centers	12 Globally: Canada (Montreal and Toronto), US (Quincy and Dallas), India (Mumbai and Chennai), Australia (Sydney and Melbourne), China (Beijing and Shanghai), Japan (Tokyo and Osaka)
Type of hosting:	Cloud Hosting	Managed Hosting
Uptime:	99.9%	99.9%
Uptime Guarantee:	Yes, 99.9%	Yes, 99.9%

6.2

7.1

🏆 Winner: Zoho Sites

Both Instapage and Zoho Sites focus on optimizing website speed, but Zoho Sites has a slight edge due to its more consistent performance and detailed optimization strategies.

Focus	Responsive design, Image optimization, Caching	Regular testing, Optimized code, Cache balancing
Performance Tools	Varies depending on optimization	Regular updates, Optimized libraries
Key Strategies	Responsive design, Image optimization, Caching	Regularly testing and implementing updates, Optimized code and libraries, Cache balancing
Load Times	Varies depending on optimization	Below 2-5 seconds average
Page Speed Scores Range	Varies depending on optimization	70-80/100 average
Core Web Vitals Improvement	No specific information provided	Implementing various performance optimization techniques

Instapage is a comprehensive landing page platform designed to improve advertising conversion through personalization, optimization, and testing. It offers a range of tools for creating, testing, and optimizing landing pages with a focus on increasing sales, leads, and customer satisfaction. The platform boasts features such as AI content generation, targeted messaging through personalized landing pages, data-backed insights for optimization, and seamless ad-to-landing-page experiences. Instapage is recognized for its ease of use, allowing for the creation of high-performing landing pages without the need for a developer, and it facilitates team collaboration with its intuitive, cloud-based features. However, Instapage’s load times and PageSpeed scores vary depending on the level of optimization applied, and there is no specific information on their Core Web Vitals improvements.

Zoho Sites, on the other hand, is a user-friendly website building platform that enables you to create websites for various purposes, such as blogging, photography, business, or art. It offers a collection of customizable templates to quickly start your website creation. Key features include a visual editor for easy customization without coding, predesigned layouts to beat designer’s block, and responsive templates ensuring your website looks great on any device. Zoho Sites focuses on regularly testing and implementing updates, optimizing code and libraries, and balancing cache to ensure fast load times. With average load times below 2-5 seconds and PageSpeed scores ranging from 70-80/100, Zoho Sites demonstrates a strong commitment to performance optimization, including various techniques to improve Core Web Vitals.

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6.8

7.3

🏆 Winner: Zoho Sites.

Zoho Sites scores 7.3, offering a diverse range of integrations that enhance website functionality across multiple domains. Its seamless integration with Zoho’s suite of applications and third-party services provides users with a comprehensive toolset for website optimization. Instapage, with a score of 6.8, focuses on enhancing marketing funnels and landing page optimization through its 40+ integrations, but Zoho Sites’ broader range of functionalities gives it the edge.

It is worth noting that Zoho Sites integrates many extensions into their paid plans, providing more features as users upgrade.

Instapage Applications

Zoho Sites Applications

7.7

7.6

🏆

Overall Winner: Instapage

. Instapage excels in landing page optimization and ad campaign management, making it ideal for businesses focused on conversion rates. Zoho Sites offers a more comprehensive suite for general website management, including blogging and email marketing.

SEO Tools	✓	✓
Email Marketing	✓	✓
Blogging	No	✓
Social Media Integration	✓	✓
Analytics and Reporting	Conversion analytics, real-time reports, A/B testing	Traffic analytics, Google Analytics integration
Ads and Promotions	AdMap for ad-to-page personalization, advertising platform integration	Integrated with Zoho Marketing Automation for managing ads and promotions

7.6

8.3

🏆 Winner: Zoho Sites

. In the comparison of Instapage vs Zoho Sites, Zoho Sites takes the lead with its 24/7 customer support available through live chat, email, and phone. Users appreciate the comprehensive knowledge base and active community forum, which provide additional resources for troubleshooting and learning.

Instapage offers robust support with live chat available from Monday to Friday, 24 hours a day, and additional email and phone support during business hours. While Instapage’s support is highly regarded for its personalized assistance through Success Managers and Launch Specialists, it falls short of Zoho Sites’ round-the-clock availability. Overall, Zoho Sites ensures that users have access to reliable and prompt support whenever they need it, making it the better choice for customer support.

8.4

8.1

🏆

Winner: Instapage

. Instapage demonstrates a strong commitment to security with its compliance to SOC 2 Type I and Type II, GDPR, and CCPA regulations. The platform’s Information Security Program is based on ISO 27001/2 and NIST 800-53 frameworks, ensuring comprehensive security measures from asset management to incident response. Instapage also supports SSL/HTTPS for all landing pages, providing robust protection for client data.

Zoho Sites also offers a secure environment with SSL encryption and two-factor authentication. The platform’s regular software updates help address potential vulnerabilities, ensuring ongoing protection. However, Instapage’s extensive compliance and rigorous security protocols give it an edge in this comparison.

6.0

7.5

AI Builder	Instapage does not have an AI builder	Zoho Sites does not have an AI builder
AI Ecommerce Features		AI-backed product recommendations, sales predictions, workflow automation, and customer service enhancements
AI Content Generation	AI Content Generator for landing pages	Zia AI assistant for content generation
Additional AI Features	AI Experiments for dynamic traffic allocation	Zia for sales predictions, workflow automation, and customer service enhancements

🏆 Winner: Zoho Sites

. Zoho Sites, with a score of 7.5, offers a more comprehensive suite of AI features, particularly for eCommerce and content generation. Its AI assistant, Zia, provides intelligent suggestions for content, sales predictions, and workflow automation, making it a robust choice for users looking for advanced AI capabilities.

Instapage, scoring 6.0, focuses on AI-driven content generation and dynamic traffic allocation through its AI Experiments feature. While it excels in creating optimized landing pages and facilitating A/B testing, it lacks the broader AI functionalities found in Zoho Sites.

7.3

7.3

🏆 Winner: Tie

. Both Instapage and Zoho Sites offer robust user management features, but they cater to different needs and team sizes.

• Instapage allows users to be assigned roles such as Viewer, Editor, or Manager, with the number of users depending on the subscription plan. Only one user can edit a page at a time to prevent overwrite issues.
• Zoho Sites offers different user limits based on the plan, with the Free Plan allowing only the owner to edit, and paid plans supporting up to 50 users. It provides four access levels: Admin, Contributor, and Author.

Instapage User Roles and Access Levels:

Zoho Sites User Management:

The number of users who can edit a Zoho Sites website and their access levels depend on the chosen plan. The Free Plan allows only the owner to edit, while paid plans like Pro, Business, and Enterprise offer access for up to 10, 25, and 50 users respectively. Zoho Sites provides four access levels: Admin, with full editing rights and user management; Contributor, who can edit content and create pages but not manage collaborators; and Author, limited to editing text content without access to settings or user management.

Additional Features

SSL Certificate	✓	✓
Custom Domain	✓	✓
Free Custom Domain Included	X	✓
International Domains	✓	✓
Mobile Responsive	✓	✓
Page Speed	✓	✓
Website Builder Mobile App	X	X
Convert a Website To An App	X	X
Website Analytics	✓	✓
Multilingual Sites	✓	✓
Multiple Users	✓	✓

User Feedback

Instapage

488 reviews

4.3 out of 5 stars

Zoho Sites

111 reviews

4.1 out of 5 stars

Users generally appreciate Instapage for its user-friendly interface, robust customer support, and seamless integration capabilities, highlighting its effectiveness in creating high-quality, high-converting landing pages optimized for lead capture. Positive feedback emphasizes the platform’s ease of use, allowing both experienced marketers and newcomers to quickly design and deploy landing pages, along with its broad range of integrations with other marketing tools and CRM systems. However, some users encounter challenges with mobile responsiveness, custom domain settings, and occasional bugs.

Zoho Sites receives mixed reviews, with users praising its user-friendly interface, extensive template library, and seamless integration with other Zoho products, which simplifies website development and management for small businesses. However, some users express dissatisfaction with its limited design flexibility and the inability to create custom features. Overall, Zoho Sites addresses the need for cost-effective website solutions, particularly for those without coding knowledge, offering a one-stop-shop for building and managing websites with varying degrees of customization and integration with other business tools.

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