iPage vs Unbounce: guide for 2024

Final verdict

iPage and Unbounce both offer unique features tailored to different user needs, but they cater to distinct audiences.

iPage (Overall Grade: 6.1/10)

is a versatile website builder and hosting platform ideal for small businesses and personal projects. It offers a range of templates, a user-friendly drag-and-drop builder, and comprehensive hosting services. iPage excels in providing affordable hosting solutions and a variety of ecommerce features, making it a solid choice for users looking for an all-in-one platform for their website and hosting needs.
Unbounce (Overall Grade: 6.4/10)

is a specialized website builder focused on creating high-converting landing pages, popups, and sticky bars. It stands out for its user-friendly interface, advanced design functionalities, and strong integration with marketing tools. Unbounce is perfect for marketers and businesses aiming to optimize their conversion rates and launch effective marketing campaigns.

	Overall grade: 6.1	Overall grade: 6.4
Design functionalities & templates	7.0	7.8
Ease of use	7.6	8.2
Ecommerce	5.7	4.8
Website Editors	6.8	7.5
Product testing options	2.5	6.6
Price	7.3	7.0
Hosting quality	7.7	3.9
Website speed optimization	7.4	5.6
Plugins and integrations	6.3	6.8
Marketing features	7.2	7.4
Customer support	6.9	7.7
Security	7.5	8.4
AI capabilities	3.0	7.5
User Management	3.2	7.2

Best for ecommerce

5.7

4.8

Verdict

: iPage is more suited for traditional ecommerce setups, while Unbounce excels in creating high-converting landing pages with ecommerce integrations.

iPage

: iPage offers a comprehensive set of ecommerce features, including inventory management, coupon codes, and SEO tools. It supports major payment gateways like PayPal and Stripe, making it a solid choice for small businesses looking to set up an online store. However, it may lack advanced customization options compared to specialized ecommerce platforms.
Unbounce

: Unbounce focuses on creating custom landing pages optimized for conversions. It integrates with ecommerce solutions like Shopify and Ecwid, allowing users to handle transactions through these platforms. While it doesn’t offer traditional ecommerce templates, its strength lies in its ability to create targeted landing pages that drive sales.

Best for informational & business websites

7.2

5.9

Verdict

: iPage is better suited for creating informational and business websites due to its comprehensive hosting services and user-friendly design, while Unbounce excels in creating high-converting landing pages but may not be as versatile for broader website needs.

iPage

: iPage offers a user-friendly web hosting and site builder platform with a variety of templates and a drag-and-drop builder, making it ideal for small businesses and personal projects. Its partnership with Bluehost enhances its hosting capabilities, providing a unified and improved hosting experience. With a score of 7.2, iPage is well-suited for informational and business websites, offering comprehensive services including hosting, domain registration, and e-commerce solutions.
Unbounce

: Unbounce is a powerful website builder designed specifically for creating custom landing pages, popups, and sticky bars. It focuses on optimizing conversion rates, making it ideal for marketing campaigns and lead generation. However, with a score of 5.9, Unbounce may not be the best choice for broader informational and business websites. Its strengths lie in its user-friendly interface, drag-and-drop builder, and integration with various marketing tools and analytics platforms.

Detailed comparison

7.0

7.8

🏆

Winner: Unbounce.

Unbounce offers a more flexible and conversion-focused design experience, making it the preferred choice for users who prioritize high-converting landing pages.

iPage offers a wide variety of templates and designs, catering to users with diverse needs and preferences. With hundreds of options available, users can easily find a template that suits their specific project or business requirements. These templates are also customizable, allowing for a high degree of personalization.

On the other hand, Unbounce provides a gallery of over 100 high-converting templates for landing pages, popups, and sticky bars. These templates are designed with conversion in mind, incorporating knowledge and insights gained from Unbounce’s experience in optimizing landing pages.

Unbounce Themes

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7.6

8.2

🏆 Winner: Unbounce

. With a score of 8.2, Unbounce is easier to use than iPage, which scored 7.6. Unbounce’s user-friendly interface, drag-and-drop builder, and wide selection of templates make it easy for users to design and customize landing pages. iPage, while also user-friendly, is noted to have somewhat limited design options compared to more advanced website builders.

Learning Resources

🏆 Winner: Unbounce

. Both platforms offer solid learning resources, but Unbounce goes a step further with its comprehensive Help Centre, the Unprompted Podcast for marketing insights, and a Video Library for visual learning. iPage also offers a variety of learning resources, including a comprehensive knowledge base, video tutorials, and step-by-step guides.

Learn iPage

Learn Unbounce

5.7

4.8

iPage and Unbounce offer different ecommerce capabilities, with iPage providing a more traditional online store setup and Unbounce focusing on creating highly targeted landing pages for ecommerce.


Ecommerce themes and templates	5.5	2.0
Product page customization	5.0	3.0
Payment processing and commissions	6.0	6.5
POS capabilities	3.0	0.0
Payment gateways	6.5	7.0
Product numbers	4.0	0.0
Additional ecommerce features	5.5	4.5

iPage ecommerce features:

Inventory Management and Tracking
Coupon Codes and Promotions
SEO Tools
PayPal Integration

Unbounce ecommerce features:

Shopify, Ecwid, or and other ecommerce solutions integration

Ecommerce themes & templates

iPage offers a variety of ecommerce-specific templates designed to cater to online stores and businesses. These templates are integrated with features such as shopping carts, product catalogs, and payment processing options to facilitate online transactions. However, users might find some limitations in terms of customization and advanced ecommerce functionalities compared to specialized ecommerce platforms. Unbounce, on the other hand, primarily focuses on building landing pages and does not have ecommerce specific templates.

Product page customization

iPage’s website builder offers a range of ecommerce product page customization options, allowing users to design their storefronts with various templates, adjust layouts, and incorporate multimedia elements like images and videos to showcase products. Users can also edit product descriptions, manage inventory, and set up different payment options. However, limitations may include less flexibility in advanced customization or coding for those who require unique, highly tailored functionalities beyond the provided templates and settings. Unbounce does have the possibility to create or customize product pages, it’s primarily focused on building landing pages, with the possibility to integrate with ecommerce platforms such as Shopify or Ecwid.

Payment processing

When it comes to payment processing, iPage supports several payment options for eCommerce, including major gateways like PayPal, Stripe, and others, catering to a wide range of currencies and countries. iPage does not charge commissions for transactions, commissions are charged by the gateways themselves. Unbounce supports payment processing through an integration with Stripe, allowing users to create landing pages that can handle transactions directly, with Stripe facilitating global payments in over 135 currencies. Unbounce itself does not mention charging additional fees for transactions, implying that fees are subject to Stripe’s own pricing structure.

6.8

7.5

🏆

Winner: Unbounce

. Unbounce, with a score of 7.5, offers a user-friendly drag-and-drop interface, enabling users to design and customize landing pages without the need for coding skills. It offers a variety of templates, widgets, and elements such as forms and buttons, alongside options for integrating custom HTML, CSS, and JavaScript for advanced customization. The platform supports responsive design, ensuring landing pages perform well across all devices, and includes features for A/B testing and dynamic text replacement to optimize conversion rates. Additionally, it allows for the integration of various marketing tools and platforms, enhancing the effectiveness of digital marketing campaigns.

Unbounce website editor

iPage’s editor, scoring 6.8, is designed for ease of use, catering to both beginners and those with some web design experience. It offers a drag-and-drop interface, allowing users to easily add, remove, and customize elements on their web pages without needing to code. Users can choose from a variety of templates that are responsive and customizable to fit their brand or personal style. Additionally, the editor includes features for adding social media links, integrating e-commerce functionalities, and optimizing for search engines, making it a versatile tool for creating a wide range of websites.

Mobile editor/app

5.0

🏆

Winner: iPage

. Both iPage and Unbounce do not offer a dedicated mobile editor app. However, iPage allows users to edit their website on a mobile browser, albeit with some limitations. This feature provides users with the flexibility to make changes to their website on the go. On the other hand, Unbounce does not provide any mobile editing capabilities.

iPage, therefore, scores higher in this category due to its mobile browser editing capabilities.

2.5

6.6

Overall Result

:

Unbounce Wins

. Unbounce scores 6.6, significantly higher than iPage’s 2.5. Unbounce offers a 14-day free trial, allowing users to test premium features, although billing information is required. iPage, on the other hand, does not offer a free trial, but all features can be tested during the 30-day refundable period.


Free Plan	No	No
Trial Duration	No free trial	14 days
Testing Premium Features	During 30-day refundable period	During 14-day free trial
Money Back Guarantee	30-day money back guarantee	No

7.3

7.0

iPage offers a more affordable range of plans, while Unbounce focuses on providing more specialized features for landing page creation and conversion optimization.

	Offerings	Offerings
$10-$20	Basic ($15.99/month): Simple website or blog, 1 website, 10 GB SSD, free domain, managed WordPress, free SSL for 1st year. Value for price: 6.5	No offering at this amount.
$20-$30	Choice Plus ($27.99/month): Multiple sites with storage, security, backups, 3 websites, 40 GB SSD, daily backups, domain privacy, malware scanning. Value for price: 7.5	No offering at this amount.
$30-$34	Online Store ($32.99/month): Online selling with eCommerce tools, 3 websites, 40 GB SSD, store features like unlimited products and secure payments. Value for price: 8.0	No offering at this amount.
$34-$40	Pro ($34.99/month): High traffic sites, advanced storage, 5 websites, 100 GB SSD, optimized for high traffic, enhanced security and backups. Value for price: 9.0	No offering at this amount.
$90-$100	No offering at this amount.	Build ($99.00/month): Provides tools for building and launching high-converting landing pages, unlimited pages, popups, sticky bars, a form builder, free hosting, AI copywriting, custom scripts, 1,000+ integrations, support for 1 root domain with unlimited subdomains, catering up to 20,000 monthly unique visitors. Value for Price: 6.5
$100-$200	No offering at this amount.	Experiment ($149.00/month): Includes everything in the Build plan plus unlimited A/B tests, advanced reporting, dynamic text replacement, support for 2 root domains, and up to 30,000 monthly unique visitors. Value for Price: 7.5
$200-$300	No offering at this amount.	Optimize ($249.00/month): Adds to the Experiment plan with AI traffic optimization, visitor behavior insights, advanced targeting, supports 3 root domains, and caters to up to 50,000 monthly unique visitors. Value for Price: 8.0
$600+	No offering at this amount.	Concierge (Starting at $649/month): Offers everything in the Optimize plan plus dedicated support, implementation services, client and user management, flexible add-on plans for scaling, starting with 5 root domains and 100,000 monthly unique visitors, with options to scale. Value for Price: 9.0

In some cases companies have different prices based on various components like a
location. As a result in rare cases the prices displayed here can differ from the ones you see on their
websites.

7.7

3.9

Winner: iPage

. iPage offers a range of affordable hosting services including shared, WordPress, and VPS hosting, with unlimited storage and bandwidth for various website needs. Unbounce, on the other hand, does not specify the type of hosting it provides and does not disclose the locations of its data centers. Despite Unbounce having a slightly higher uptime, iPage’s transparency and variety of hosting options give it the edge in this category.


Do they offer hosting?	Yes	Yes
Data Centers:	2 data centers: US, Europe	Not disclosed
Type of hosting:	Managed WordPress Hosting	Not specified
Uptime:	99.9%	99.96%
Uptime Guarantee:	No	No

7.4

5.6

🏆 Winner: iPage

Both iPage and Unbounce have strategies in place for website speed optimization, but iPage takes the lead with a higher website speed optimization score and a more comprehensive approach.


Focus	Web Server optimizations, Caching, CDN, Database optimization, SEO optimization	Image optimization, Caching, Speed Booster
Performance Tools	Google Lighthouse, PageSpeed Insights	Google PageSpeed Insights Integration
Key Strategies	Web Server optimizations, Caching, CDN, Database optimization, SEO optimization	Image optimization, Caching, Speed Booster
Load Times	2.6s average	Varies depending on optimization and website complexity
Page Speed Scores Range	72/100 average	Varies depending on optimization and website complexity
Core Web Vitals Improvement	LCP, FID, CLS improvements	Unbounce does not provide any information on their Core Web Vitals improvements

iPage, a user-friendly web hosting and site builder platform, offers a comprehensive approach to website speed optimization. It focuses on web server optimizations, caching, CDN, database optimization, and SEO optimization. The average load time for iPage is 2.6 seconds, and the average PageSpeed score is 72/100. iPage also emphasizes improvements in Core Web Vitals, including LCP, FID, and CLS.

On the other hand, Unbounce, a website builder specifically designed for creating custom landing pages, popups, and sticky bars, focuses on image optimization, caching, and Speed Booster for website speed optimization. However, the load times and PageSpeed scores for Unbounce vary depending on optimization and website complexity. Unbounce does not provide any information on their Core Web Vitals improvements.

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6.3

6.8

🏆 Winner: Unbounce.

Unbounce, with a score of 6.8, offers a wide array of free apps and integrations specifically designed to enhance the functionality of landing pages. iPage, scoring 6.3, also provides a variety of plugins and extensions, but Unbounce’s focus on landing page optimization gives it an edge.

However, it’s worth noting that iPage offers more comprehensive site functionalities, making it a better choice for larger projects requiring a full-featured website.

Unbounce Applications

Unbounce apps and integrations

7.2

7.4

🏆

Overall Winner: Unbounce

. Unbounce edges out iPage with a slightly higher marketing features score. Unbounce’s strength lies in its focus on conversion optimization, making it a powerful tool for ad campaigns. iPage, on the other hand, offers a more comprehensive set of features, including SEO tools, email marketing, and social media integration.


SEO Tools
Email Marketing		Yes (with third-party integration)
Blogging
Social Media Integration	Integrated social media buttons and features	Yes, with advanced targeting and retargeting features
Analytics and Reporting	Option to integrate Google Analytics	Comprehensive insights into user interactions
Ads and Promotions	Offers SEO, social media integration, email marketing	Tailored landing pages for ad campaigns

6.9

7.7

🏆 Winner: Unbounce

. In the iPage vs Unbounce comparison, Unbounce takes the lead with a higher customer support score of 7.7 compared to iPage’s 6.9. Unbounce offers a variety of support options, including live chat, email, and phone support, available Monday to Friday from 6 AM to 6 PM PST. Additionally, Unbounce provides 24/7 support through their Help Centre, Community, and Chat Bot, ensuring users have continuous access to assistance.

iPage, on the other hand, provides 24/7 customer support through phone, email, and live chat, making it accessible at any time. However, it lacks the specialized enterprise support that Unbounce offers, which includes dedicated customer support aimed at optimizing campaign performance and personalized training sessions. This makes Unbounce a more robust option for users seeking comprehensive and continuous support.

7.5

8.4

🏆

Winner: Unbounce

. Unbounce takes the lead in security with a score of 8.4, compared to iPage’s 7.5. Unbounce’s commitment to high security standards is evident in its PCI Level 4 Merchant status, adherence to GDPR, and regular external security audits. The platform employs a secure, multi-tenant environment with strict access controls and daily data backups to safeguard customer information.

Although it may not offer the same level of specialized ecommerce security features as Unbounce, iPage is committed to maintaining a secure platform for all types of websites. This includes Domain Privacy Protection and SiteLock, a comprehensive security suite designed to protect websites from malware, spam, and hackers. It also provides SSL certificates for data encryption. Despite these measures, iPage falls slightly short of Unbounce in terms of overall security.

3.0

7.5


Personalized Design	iPage offers an AI-powered website builder for easy customization	Unbounce’s Smart Builder provides personalized templates and design recommendations
Content Generation		Unbounce’s Smart Copy tool generates various types of content for marketing and landing pages
Conversion Optimization		Unbounce’s Smart Traffic directs visitors to the most appropriate landing page variant, enhancing conversion rates

🏆 Winner: Unbounce

. Unbounce’s AI capabilities, particularly its Smart Builder and Smart Copy tools, are highly user-friendly and innovative. It excels in offering personalized design suggestions, content generation, and conversion optimization.

iPage, with a score of 3.0, utilizes AI mainly to assist users in setting up their websites efficiently. However, it lacks advanced AI features like content generation or sophisticated AI-driven design tools.

iPage AI feature

3.2

7.2

🏆 Winner: Unbounce

. Unbounce offers more sophisticated user management features compared to iPage.

iPage’s website builder offers very limited multi-user functionality and access levels compared to more sophisticated website builder platforms.
Unbounce offers one staff account on its basic plan, with the option to expand up to 15 accounts on the premium plan. It also provides customizable permissions, enabling you to restrict or grant access based on roles such as viewer, author, and administrator.

Unbounce User Roles and Access Levels:

Role	Description	Access Highlights
Viewers	Members of your team who want to view and approve pages, popups, or sticky bars before publication.	Can access pages, popups, sticky bars, stats, and leads. Cannot edit/manage pages or access account management, billing details, domains, or add users.
Authors	Designers or copywriters invited to edit landing pages.	Can edit, manage, publish/unpublish pages, popups, sticky bars. Have access to viewing leads and stats. Cannot access account management, billing details, domains, or add users.
Administrators	Manage the Unbounce account, including billing details.	Can edit, manage, publish/unpublish pages, popups, sticky bars. Can access account management, billing details, domains, and add users. Cannot delete leads or remove other Admins.

Additional Features


SSL Certificate
Custom Domain
Free Custom Domain Included
International Domains
Mobile Responsive
Page Speed
Website Builder Mobile App
Convert a Website To An App
Website Analytics
Multilingual Sites
Multiple Users

User Feedback

iPage

0 reviews

0 out of 5 stars

Unbounce

359 reviews

4.4 out of 5 stars

Unbounce receives a solid rating of 4.4/5 on G2, with users praising its user-friendly drag-and-drop page builder, which simplifies the creation and editing of landing pages without technical skills. The platform is particularly valued for its A/B testing capabilities, CRM integrations, and quick turnaround for marketing content. However, some users have reported issues with customer service and billing practices, including unexpected switches to annual plans without consent and refusal to refund. Additionally, technical limitations such as responsiveness issues and the lack of global elements for content updates across multiple pages have been noted.

In contrast, iPage does not have a G2 review score or detailed user feedback summary available. This absence of specific user feedback makes it challenging to directly compare iPage vs Unbounce in terms of user satisfaction and experiences. However, iPage’s focus on providing a user-friendly web hosting and site builder platform, along with its recent partnership with Bluehost, suggests a commitment to improving its services for small businesses and personal projects.

The making of this blog

We followed a clear, step-by-step process to write and research this article.

Our Ranking Criteria

FAQ

What are the main differences between iPage and Unbounce?

iPage is a versatile web hosting and site builder platform that excels in providing a range of affordable hosting services and a user-friendly experience for small businesses and personal projects. Unbounce, on the other hand, specializes in creating high-converting landing pages, popups, and sticky bars with a strong focus on optimizing conversion rates for marketers and businesses.

Which platform is better for ecommerce, iPage or Unbounce?

For traditional ecommerce needs, iPage offers a more comprehensive solution with features like inventory management and a variety of payment gateways. Unbounce, while not a traditional ecommerce platform, excels in creating conversion-optimized landing pages for specific products or campaigns through integrations with Shopify and Ecwid.

How do iPage and Unbounce compare in terms of ease of use?

Unbounce is rated higher for ease of use, with a user-friendly interface and drag-and-drop builder that simplifies the design and customization of landing pages. iPage also offers a user-friendly platform but with somewhat limited design options compared to more advanced website builders.

Which platform offers better customer support, iPage or Unbounce?

Unbounce takes the lead in customer support with a variety of options including live chat, email, and phone support, complemented by 24/7 access to their Help Centre, Community, and Chat Bot. iPage provides 24/7 customer support through phone, email, and live chat but does not offer the same level of enterprise support as Unbounce.

Can I use iPage and Unbounce for creating a blog or informational website?

iPage is better suited for informational business websites, offering a broader range of services and a more traditional website building experience. Unbounce, while powerful for specific marketing goals, has a narrower focus and may not be the best choice for traditional informational business websites.

What are the AI capabilities of iPage and Unbounce?

Unbounce’s AI capabilities, particularly its Smart Builder and Smart Copy tools, are highly user-friendly and innovative, excelling in offering personalized design suggestions, content generation, and conversion optimization. iPage utilizes AI mainly to assist users in setting up their websites efficiently but lacks advanced AI features like content generation or sophisticated AI-driven design tools.