iPage vs Volusion: Comprehensive comparison guide for 2024

Final verdict

iPage and Volusion both offer unique strengths, but they cater to different needs and user bases.

• 
  iPage (Overall Grade: 6.1/10)
  
  is a user-friendly platform ideal for small businesses and personal projects. It excels in providing a wide variety of templates and a straightforward drag-and-drop builder, making it accessible for users without technical expertise. iPage’s partnership with Bluehost enhances its hosting capabilities, offering unified and improved hosting plans. However, its ecommerce features are more basic and may not scale well for larger enterprises.
• 
  Volusion (Overall Grade: 6.6/10)
  
  is tailored for ecommerce, offering comprehensive tools for product management, secure payment processing, and marketing. It provides a range of customizable templates and advanced ecommerce functionalities, making it suitable for businesses looking to grow their online stores. Volusion’s higher scores in ecommerce-specific features and user management make it a better choice for those prioritizing robust online store capabilities.

Best for ecommerce

Verdict

: iPage is suitable for small to medium-sized businesses, while Volusion offers more advanced features for larger and more complex ecommerce needs.

• 
  iPage
  
  : iPage provides a range of ecommerce features that cater to small to medium-sized businesses. It includes inventory management, coupon codes, SEO tools, and PayPal integration. However, it may not scale well for very large enterprises or those with highly complex ecommerce needs. Its ecommerce score is 5.7.
• 
  Volusion
  
  : Volusion is designed specifically for ecommerce, offering a comprehensive product management system, multiple payment gateways, and customizable design options. It also provides tools for SEO, social media integration, and detailed analytics. This makes it a better choice for businesses looking to expand and manage their online stores effectively. Its ecommerce score is 7.1.

Best for informational & business websites

Verdict

: Both iPage and Volusion score equally at 7.2 for informational and business websites, but they cater to slightly different needs. iPage is more user-friendly and offers a wide variety of templates, making it ideal for small businesses and personal projects. Volusion, while also capable, is more tailored towards ecommerce, providing robust tools for online stores.

• 
  iPage
  
  : iPage is a user-friendly web hosting and site builder platform that simplifies website creation with its drag-and-drop builder and a wide variety of templates. It is particularly suitable for small businesses and personal projects, offering comprehensive services including hosting, domain registration, and e-commerce solutions. iPage’s partnership with Bluehost enhances its hosting capabilities, making it a solid choice for those looking for an easy-to-use platform with diverse design options.
• 
  Volusion
  
  : Volusion is an all-in-one ecommerce solution designed to help businesses build, manage, and expand their online stores. It offers customizable templates and a range of features for product management, secure payment processing, and marketing. While it provides robust tools for ecommerce, its features may require a steeper learning curve for beginners. Volusion’s analytics and reporting capabilities are beneficial for businesses looking to make data-driven decisions for growth. When comparing iPage vs Volusion, Volusion stands out for its ecommerce functionalities, but may be less intuitive for purely informational sites.

Detailed comparison

Winner: iPage.

If you’re looking for a platform that offers a wide variety of templates and designs, iPage is the preferred choice.

iPage offers a wide variety of templates and designs, catering to users with diverse needs and preferences. With hundreds of options available, ranging from simple and elegant to complex and dynamic, users can easily find a template that suits their specific project or business requirements. These templates are also customizable, allowing for a high degree of personalization in terms of layout, color schemes, and functionality.

Compared to iPage, Volusion offers a variety of design templates tailored to meet the diverse needs of online stores and businesses. The platform provides users with over 30 professionally designed, responsive templates. These templates are crafted to cater to a wide range of industries, ensuring that businesses of all types can find a design that aligns with their brand identity and goals. The selection includes both free and premium options, allowing users to choose based on their budget and specific requirements.

Volusion Themes

🏆 Winner: iPage

. Scoring a 7.6, iPage offers a user-friendly interface and a drag-and-drop builder, making it easy for users without technical expertise to create websites. Volusion, with a score of 6.9, also provides a user-friendly interface, but some users may find its features and tools less intuitive, requiring a steeper learning curve for more advanced functionalities.

Learning Resources

🏆 Winner: Tie

. Both iPage and Volusion offer a variety of high-quality learning resources, including comprehensive knowledge bases, video tutorials, and step-by-step guides. However, the availability of direct, personalized support might vary depending on the plan a user subscribes to.

When it comes to ecommerce, Volusion seems to have a slight edge over iPage. Volusion is designed specifically for ecommerce, offering a comprehensive inventory management system, a range of payment gateways, and customizable design options. It also provides tools for SEO, social media integration, and detailed analytics to help businesses understand their customer behavior. On the other hand, iPage offers a range of ecommerce features suitable for small to medium-sized businesses looking to establish an online store. However, iPage’s ecommerce capabilities might not scale well for very large enterprises or those with highly complex ecommerce needs.

iPage ecommerce features:

• Inventory Management and Tracking
• Coupon Codes and Promotions
• SEO Tools
• PayPal Integration

Volusion ecommerce features:

• Ecommerce Product listings
• Payment Gateways
• Multiple Currencies support
• Shipping options
• SEO tools
• Social Media Integration

Ecommerce themes & templates

iPage offers a variety of ecommerce-specific templates designed to cater to online stores and businesses. These templates are integrated with features such as shopping carts, product catalogs, and payment processing options to facilitate online transactions. However, users might find some limitations in terms of customization and advanced ecommerce functionalities compared to specialized ecommerce platforms. On the other hand, Volusion offers a selection of ecommerce-specific templates designed to cater to various store aesthetics and needs. They provide 14 free themes and 38 paid themes, each costing $180. These templates are mobile responsive, ensuring that your online store is accessible and user-friendly across all devices.

Product page customization

iPage’s website builder offers a range of ecommerce product page customization options, allowing users to design their storefronts with various templates, adjust layouts, and incorporate multimedia elements like images and videos to showcase products. However, limitations may include less flexibility in advanced customization or coding for those who require unique, highly tailored functionalities beyond the provided templates and settings. Volusion offers a range of ecommerce product page customization options to enhance the shopping experience. Users can modify product descriptions, images, and videos to showcase their items effectively. The platform allows for the customization of options and variants, such as size and color, to provide a more detailed and user-friendly product selection process.

Payment processing

iPage supports several payment options for eCommerce, including major gateways like PayPal, Stripe, and others, catering to a wide range of currencies and countries. iPage does not charge commissions for transactions, commissions are charged by the gateways themselves. While iPage offers flexibility in online payment processing, it does not explicitly mention integrated POS capabilities for in-person transactions. On the other hand, Volusion offers a comprehensive eCommerce platform that supports various payment gateways, including PayPal, Stripe, and its own solution, Volusion Payments, tailored for U.S.-based merchants. The platform is distinctive for its low transaction fees, which vary based on the subscription plan. Additionally, Volusion provides POS capabilities, enabling seamless sales both online and in physical locations.

🏆

Winner: Volusion

. Volusion, with a score of 7.1, offers a user-friendly website builder editor designed for both beginners and experienced users. It provides a drag-and-drop interface, customizable templates, and a range of features for building and managing online stores. However, it may require a learning curve for beginners due to its depth of features and customization options.

iPage’s website builder editor, scoring 6.8, is also designed for ease of use, catering to beginners and those with some web design experience. It offers a drag-and-drop interface, a variety of templates, and features for adding social media links and integrating e-commerce functionalities. However, it may offer fewer features and less refined design capabilities compared to more sophisticated website builders.

Mobile editor/app

🏆

Winner: iPage

. Both iPage and Volusion do not have a dedicated mobile editor app, but they allow editing on a mobile browser with some limitations. iPage’s mobile editing experience is slightly better than Volusion’s, as indicated by its higher mobile editor score. However, the difference is not significant, and the choice between the two would likely depend on the specific needs and preferences of the user.

iPage’s mobile editing experience is designed to be user-friendly, especially for beginners. It offers a drag-and-drop interface that simplifies the process of building a website without needing to know how to code. However, some users might find the options and settings a bit overwhelming at first.

On the other hand, Volusion’s mobile editing experience is designed to cater to both beginners and experienced users. However, beginners might encounter some difficulties due to its depth of features and customization options, which can be overwhelming without prior experience in website building. The platform offers a variety of templates and drag-and-drop functionalities, which simplifies the process, but navigating through its more advanced settings and options requires a learning curve.

Overall Result

:

Volusion wins

. Volusion scores 7.6 in product testing options, significantly higher than iPage’s 2.5. While neither platform offers a free version, Volusion provides a 14-day free trial during which users can test premium features. iPage, on the other hand, does not offer a free trial but allows users to test all features during a 30-day refundable period.

Volusion and iPage have similar pricing scores, but Volusion offers more ecommerce-specific features, while iPage provides a wider range of general website building tools.

Winner: Volusion

. Both iPage and Volusion offer hosting services with 99.9% uptime. However, Volusion guarantees this uptime, while iPage does not. Volusion’s managed cloud hosting is also more scalable and reliable than iPage’s managed WordPress hosting. The lack of information about Volusion’s data centers is a downside, but it doesn’t outweigh the benefits of its hosting services.

🏆 Winner: iPage

Both iPage and Volusion have made significant efforts to optimize website speed, but iPage edges out slightly with a higher website speed optimization score.

iPage, a user-friendly web hosting and site builder platform, focuses on web server optimizations, caching, CDN, database optimization, and SEO optimization to improve website speed. It has an average load time of 2.6 seconds and an average PageSpeed score of 72/100. iPage also emphasizes improvements in Core Web Vitals, specifically LCP, FID, and CLS.

On the other hand, Volusion, an all-in-one e-commerce solution, employs strategies such as CDN, image optimization, code minification, regular monitoring and updates, and SEO optimization to enhance website speed. However, both its load times and PageSpeed scores vary widely, depending on the optimization and website complexity. Volusion also focuses on implementing various performance optimization techniques to improve Core Web Vitals.

🏆 Winner: Volusion.

With a score of 6.8, Volusion edges out iPage (6.3) in terms of plugins and integrations. Volusion offers a marketplace with a variety of integrations to enhance its ecommerce platform, including tools and services across categories such as Accounting, Business Resources, Channel Management, Customer & Relationship Management, Design, Domain Registration, Email Marketing, Fulfillment, International, Live Chat, Marketing, Mobile, Order Management, Payment Processing, Security, Shipping, and Shopping Feeds. In total, there are 82 integrations available to help complete your ecommerce business needs.

On the other hand, iPage offers a variety of plugins and extensions, with options ranging from SEO tools to security enhancements. The pricing for these plugins and extensions varies widely, with some available for free, while others require a one-time purchase or a recurring subscription fee. This allows users to customize their websites according to their needs and budget.

However, Volusion’s wider range of integrations and its ability to extend its base functionalities, enabling advanced marketing, enhanced analytics, and superior customer service capabilities not available through iPage alone, gives it the upper hand.

Volusion Applications

🏆

Overall Winner: iPage

. iPage edges out Volusion with a slightly higher score in marketing features. While both platforms offer SEO tools, email marketing, social media integration, analytics and reporting, and ads and promotions, iPage also includes blogging capabilities, which Volusion lacks.

🏆 Winner: Volusion

. In the iPage vs Volusion comparison, Volusion edges out iPage with a slightly higher customer support score. Volusion offers 24/7 chat support through the Merchant Center dashboard and phone support during business hours for users on their Business and Prime Plans. Additionally, enterprise customers benefit from priority support and a dedicated client success manager, ensuring timely and effective assistance.

iPage, on the other hand, provides 24/7 customer support through phone, email, and live chat, making it accessible at any time. However, it lacks specialized enterprise support, which may be a drawback for larger businesses seeking more tailored assistance. Despite this, iPage’s round-the-clock availability ensures that users can get help whenever they need it.

🏆

Winner: Volusion

. Volusion takes the lead in security with a score of 8.7, compared to iPage’s 7.5. Volusion’s comprehensive security measures, including data encryption, two-factor authentication, SSL certificates, PCI DSS compliance, and regular security audits, provide robust protection for both user accounts and ecommerce transactions.

Although it may not offer the same level of specialized ecommerce security features as Volusion, iPage is committed to maintaining a secure platform for all types of websites. This includes solid security features like SiteLock and SSL certificates. However, iPage’s Domain Privacy Protection service, which helps prevent unsolicited contact and potential identity theft, is a notable feature for those prioritizing privacy.

🏆 Winner: iPage

. iPage, with a score of 3.0, offers an AI-powered website builder, making it easy for users to create and customize their websites without needing extensive technical knowledge. Although iPage does not have AI-powered ecommerce features or AI content generation tools, it does provide AI features that assist users in setting up their websites efficiently.

On the other hand, Volusion, with a score of 0.0, does not have any AI capabilities. It lacks an AI website builder, AI-powered ecommerce features, AI content generation tools, and any additional AI features.

🏆 Winner: Volusion

. The user management capabilities of iPage and Volusion are quite different.

• iPage’s website builder offers very limited multi-user functionality and access levels compared to more sophisticated website builder platforms.
• Volusion offers customizable user account management with various roles and permissions tailored for efficient online store operation. These roles, including Administrator, Editor/Manager, Customer Service, and Marketing, provide different access levels for tasks like site design, order processing, and analytics. Subscription plans determine the number of staff accounts available: 1 in the Personal Plan, 5 in the Professional Plan, 15 in the Business Plan, and unlimited in the Prime Plan. This range ensures scalability and flexibility to meet the needs of businesses of all sizes, enabling effective management and operation of eCommerce teams across different business scales.

Based on the user management score, Volusion (7.7) outperforms iPage (3.2) in this category.

Additional Features

User Feedback

iPage, while not available on G2 for user reviews, is known for its user-friendly web hosting and site builder platform. It offers a range of templates and a drag-and-drop builder, making it accessible for users without technical expertise. The platform’s partnership with Bluehost aims to enhance its hosting capabilities and provide improved pricing plans, which could be appealing to small businesses and personal projects.

Volusion, on the other hand, has a G2 rating of 3.2/5 based on 65 reviews. Users generally appreciate Volusion’s affordability and simplified user interface, which is suitable for non-tech users. However, there are concerns about its limited integrations and frequent technical issues, such as crashes and slow support responses. Some users feel that Volusion lacks the advanced features and customization options offered by competitors, making it less competitive in the market. Despite these drawbacks, Volusion remains a feasible option for small to medium-sized businesses seeking a budget-friendly solution for establishing an online store.

FAQ