Jimdo vs Instapage: Comprehensive comparison guide for 2024

Final verdict

Jimdo and Instapage both offer unique strengths, catering to different user needs and preferences.

• 
  Jimdo (Overall Grade: 7.2/10)
  
  is a versatile website builder ideal for individuals and small businesses looking for simplicity and ease of use. It excels in providing a user-friendly interface, diverse templates, and built-in ecommerce features. Jimdo’s AI-driven website builder, Jimdo Dolphin, simplifies the design process, making it accessible for beginners. When comparing Jimdo vs Instapage, Jimdo stands out for its comprehensive approach to website speed optimization, a wide range of plugins, and more affordable pricing options.
• 
  Instapage (Overall Grade: 6.6/10)
  
  is a specialized platform focused on creating high-converting landing pages. It offers advanced design functionalities, extensive learning resources, and robust customer support. Instapage is particularly beneficial for businesses aiming to optimize their advertising conversion through personalized and data-driven landing pages. In the Jimdo vs Instapage comparison, Instapage shines with its comprehensive marketing features, superior hosting quality, and advanced AI content generation capabilities.

	Overall grade: 7.2	Overall grade: 6.6
Design functionalities & templates	7.2	8.0
Ease of use	8.0	8.5
Ecommerce	7.0	4.2
Website Editors	7.8	7.5
Product testing options	6.4	6.1
Price	7.5	7.0
Hosting quality	6.7	6.0
Website speed optimization	7.6	6.2
Plugins and integrations	7.4	6.8
Marketing features	7.2	7.7
Customer support	6.8	7.6
Security	8.3	8.4
AI capabilities	6.0	6.0
User Management	5.8	7.3

Best for ecommerce

7.0

4.2

Verdict

: Jimdo is better suited for small businesses and entrepreneurs looking for built-in ecommerce features, while Instapage excels in creating high-converting landing pages with ecommerce integrations.

• 
  Jimdo
  
  : Jimdo offers a range of built-in ecommerce features, making it a good choice for small businesses and entrepreneurs starting their online ventures. It provides product details and variations, inventory tracking, no transaction fees, discount codes, and email marketing. Jimdo’s ecommerce templates ensure a mobile-friendly and smooth shopping experience, with easy customization options to match your brand and audience. However, when comparing Jimdo vs Instapage, Jimdo’s simplicity and ease of use stand out, especially for those with basic computer skills or limited time.
• 
  Instapage
  
  : Instapage focuses on creating high-converting landing pages and supports integration with ecommerce platforms like Shopify. It offers payment gateways such as Stripe and PayPal, but lacks built-in ecommerce features and templates. Instapage is ideal for businesses looking to optimize their advertising conversion through personalized and optimized landing pages. However, it may not be the best choice for those seeking comprehensive ecommerce functionalities directly within the platform.

Best for informational & business websites

7.4

7.9

• 
  Jimdo
  
  : Jimdo is a user-friendly website builder ideal for individuals and small businesses. Its simplicity and ease of use make it a great choice for those with basic computer skills or limited time. Jimdo offers a range of templates and customization options, making it suitable for creating diverse informational websites. However, it may lack some of the advanced features that more experienced users might seek.
• 
  Instapage
  
  : Instapage excels in creating high-performing landing pages with a focus on increasing sales, leads, and customer satisfaction. Its intuitive drag-and-drop interface and extensive design features make it a strong contender for business websites. Instapage’s comprehensive learning resources and advanced optimization tools provide a robust platform for users looking to create and manage effective informational websites.

Detailed comparison

7.2

8.0

🏆

Winner: Instapage.

If you’re looking for a platform that offers more creative control, a wide array of design features, and a focus on increasing sales, leads, and customer satisfaction, Instapage is the preferred choice.

Jimdo offers a diverse range of templates suitable for various industries and user preferences, with options to preview and select templates easily. The platform allows flexibility in changing templates for existing websites and also provides a “Blank Template” for custom designs, catering to both beginners and advanced users.

Jimdo Themes

Compared to Jimdo, Instapage provides an extensive collection of 100+ design templates for website building, business-specific templates. These templates are tailored to support small teams and businesses in executing their marketing campaigns efficiently, including features for marketing automation, CRM, and analytics integrations.

Instapage Themes

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8.0

8.5

🏆 Winner: Instapage

. With a score of 8.5, Instapage edges out Jimdo, which scored 8.0. Instapage’s intuitive drag-and-drop interface and wide range of customization options make it a user-friendly choice for creating landing pages. However, Jimdo’s AI-driven website builder, Jimdo Dolphin, also simplifies the design process, making it a good option for beginners.

Learning Resources

🏆 Winner: Instapage

. Both platforms offer solid learning resources, but Instapage goes a step further with its comprehensive set of resources, including blogs, webinars, videos, podcasts, ebooks, dictionaries, guides, and customer stories. Jimdo also offers user-friendly learning resources and tools, but Instapage’s extensive educational resources and customer support enhance the user experience.

7.0

4.2

Jimdo and Instapage offer different approaches to ecommerce. Jimdo provides built-in ecommerce features, making it a good choice for entrepreneurs and small businesses starting their online ventures. On the other hand, Instapage focuses on creating high-converting landing pages and supports integration with ecommerce platforms like Shopify.

Ecommerce themes and templates	6.5	0.0
Product page customization	6.8	0.0
Payment processing and commissions	7.5	5.0
POS capabilities	5.0	0.0
Payment gateways	7.0	6.0
Product numbers	6.0	0.0
Additional ecommerce features	6.5	4.0

Jimdo ecommerce features:

• Product details and variations
• Inventory tracking
• No transaction fees
• Discount codes and promotions
• Email marketing

Instapage ecommerce features:

• Shopify integration
• Payment gateways such as Stripe and Paypal

Ecommerce themes & templates

Jimdo’s ecommerce templates offer a diverse range of pre-designed themes, ensuring a mobile-friendly and smooth shopping experience. The drag-and-drop interface allows for easy customization of colors, fonts, and layouts, while templates focus on showcasing products with dedicated sections for images, descriptions, and clear calls to action. The benefits include a fast setup without coding, a professional look, a focus on content creation, and multiple options to match your brand and audience. Instapage, however, does not have ecommerce specific templates.

Product page customization

Customizing a product page on Jimdo involves using its user-friendly interface to personalize various elements. You can edit text, add images, adjust layouts, and modify design elements like colors and fonts to showcase your products effectively. This customization enhances the visual appeal and functionality of your online store, aiming to improve user experience and boost sales. Jimdo also offers additional features such as SEO tools and mobile responsiveness to ensure your product page performs well across different devices and search engines. Instapage does not have product page customization capabilities.

Payment processing

Jimdo facilitates payment processing through various popular gateways like PayPal, Stripe, Mollie, and more, depending on your location and plan. While Jimdo doesn’t impose transaction fees, individual payment gateways may have their own charges, typically ranging from 2% to 3% of the transaction amount plus a fixed fee. Additionally, certain Jimdo plans may offer free transactions per month, providing flexibility for users based on their plan details. Instapage supports payment gateway integration, notably through external systems and third-party services like Commence Payments for Stripe, facilitating various payment options such as Apple Pay, Google Pay, and card payments. The platform itself does not directly charge commissions for transactions, but payment gateways may have their own fees. While Instapage specializes in creating high-converting landing pages with a focus on online marketing, it does not explicitly offer Point of Sale (POS) capabilities, suggesting a primary use case away from direct sales or retail transactions.

7.8

7.5

🏆

Winner: Jimdo

. Jimdo, with a score of 7.8, offers two main modes: Jimdo Dolphin and Jimdo Creator. Dolphin, an AI-driven tool, is ideal for beginners and creates websites based on user responses to a series of questions, streamlining the web design process. On the other hand, Jimdo Creator provides a more traditional website building experience with greater customization options, including a drag-and-drop editor and HTML widgets, catering to users seeking more control over their site’s design.

Instapage’s editor, scoring 7.5, is a comprehensive website builder focused on creating and optimizing landing pages for various marketing campaigns. It offers a drag-and-drop editor, AI content generation, detailed analytics, and extensive customization through custom code editing, alongside security and compliance features. The platform supports collaboration, integrates with numerous marketing tools, and is designed to streamline the process of building, testing, and optimizing landing pages to increase conversions.

Mobile editor/app

8.0

0

🏆

Winner: Jimdo

. Both Jimdo and Instapage offer robust website building platforms, but when it comes to mobile editing, Jimdo takes the lead. Jimdo offers a mobile editor app, allowing users to create and manage their websites directly from their smartphones or tablets. This app provides a convenient way to edit and update your site on the go, including adding or modifying content, adjusting design elements, and managing your online store.

On the other hand, Instapage does not have a dedicated mobile editor app. This means that while Instapage offers a comprehensive landing page platform with a focus on increasing sales, leads, and customer satisfaction, it lacks the convenience of mobile editing that Jimdo provides. Therefore, for users who value the ability to make changes to their website on the go, Jimdo is the clear choice.

6.4

6.1

Overall Result

:

Jimdo wins

. Jimdo scores 6.4 in product testing options, slightly higher than Instapage’s 6.1. Jimdo offers a free version and a 14-day money-back guarantee for all paid plans, allowing users to explore basic features and test more advanced options risk-free. Instapage, on the other hand, offers a 14-day free trial but requires users to fill in their payment information, which may lead to automatic charges if not cancelled by the end of the trial period.

Free Plan	Yes	No
Trial Duration	No (14-day money-back guarantee)	14 days (payment information required)
Testing Premium Features	With paid plans (14-day money-back guarantee)	During the free trial
Money Back Guarantee	14 days	24 hours

7.5

7.0

Jimdo offers a wider range of pricing options, making it more accessible for users with different budgets. Instapage, while more expensive, provides advanced features and customization, particularly beneficial for businesses focused on conversion optimization.

	Offerings	Offerings
Free	Play ($0/month): Basic, entry-level plan offering limited features, ideal for testing Jimdo’s capabilities. Includes 500MB storage and up to 5 website pages. Limited ecommerce functionality.	No offering at this amount.
$0-$10	Start ($9/month): Aimed at small projects or businesses just starting out. Provides 5GB of storage and up to 10 website pages, along with SEO tools for online visibility. Not directly focused on ecommerce. Value for price: 6.0	No offering at this amount.
$10-$15	Grow ($15/month): Targets growing businesses needing more space and features. Offers more flexibility but still lacks dedicated ecommerce capabilities compared to the Business plan. Provides 20GB bandwidth with up to 50 website pages. Value for price: 7.0	No offering at this amount.
$15-$20	Grow ($15/month): Targets growing businesses needing more space and features. Offers more flexibility but still lacks dedicated ecommerce capabilities compared to the Business plan. Provides 20GB bandwidth with up to 50 website pages. Value for price: 7.0	No offering at this amount.
$30-$39	Business ($19/month): Designed for small to medium-sized online stores, offering ecommerce features without transaction fees. Includes selling on Facebook and Instagram, and various payment options. And up to 50 website pages. Value for price: 8.0	No offering at this amount.
$39-$40	VIP ($39/month): Provides comprehensive features for large or expanding online stores, including unlimited storage and priority support and unlimited website pages. Includes professional design review and no transaction fees. Value for price: 9.0	No offering at this amount.
$200+	VIP ($39/month): Provides comprehensive features for large or expanding online stores, including unlimited storage and priority support and unlimited website pages. Includes professional design review and no transaction fees. Value for price: 9.0	No offering at this amount.

6.7

6.0

Winner: Instapage

. While both Jimdo and Instapage offer hosting services, Instapage stands out with a higher uptime of 99.9% and an uptime guarantee. Jimdo, on the other hand, offers a variety of hosting types and includes hosting in all their plans, but falls short with a lower uptime of 99.5% and no uptime guarantee.

Do they offer hosting?	Yes, included in all of their plans	Yes, included in all of their plans
Data Centers:	Jimdo doesn’t publicly disclose the exact locations of its data centers, but they utilize a distributed network of highly secure and reliable facilities spread across multiple regions	Instapage does not disclose the locations of its data centers
Type of hosting:	Shared Hosting, Cloud Hosting, Managed Hosting	Cloud Hosting
Uptime:	99.5%	99.9%
Uptime Guarantee:	No	Yes, 99.9%

7.6

6.2

🏆 Winner: Jimdo

Both Jimdo and Instapage prioritize website performance and page speed, but Jimdo takes the lead with a more comprehensive approach to speed optimization.

Focus	Content Optimization, CDN, Image optimization, Caching, Mobile Responsive design	Responsive design, Image optimization, Caching
Performance Tools	Google Lighthouse, PageSpeed Insights	Google PageSpeed Insights
Key Strategies	Content Optimization, CDN, Image optimization, Caching, Mobile Responsive design	Responsive design, Image optimization, Caching
Load Times	Varies widely, dependent on optimization	Varies depending on optimization
Page Speed Scores Range	Scores vary; influenced by plugins, images	Varies depending on optimization
Core Web Vitals Improvement	Optimizing LCP, Enhancing FID, Improving CLS	No information provided

Jimdo’s approach to enhancing site speed includes content optimization, use of a content delivery network (CDN), image optimization, caching, and mobile responsive design. These strategies, combined with tools like Google Lighthouse and PageSpeed Insights, help Jimdo websites achieve optimal performance. Jimdo also places a strong emphasis on improving Core Web Vitals, specifically optimizing Largest Contentful Paint (LCP), enhancing First Input Delay (FID), and improving Cumulative Layout Shift (CLS).

On the other hand, Instapage focuses on responsive design, image optimization, and caching to improve website speed. However, they do not provide any information on their Core Web Vitals improvements, which puts them at a disadvantage compared to Jimdo. Their load times and PageSpeed scores also vary depending on optimization, similar to Jimdo.

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7.4

6.8

🏆 Winner: Jimdo.

With a score of 7.4, Jimdo leads over Instapage, which scores 6.8. Jimdo offers a range of plugins and extensions, with major providers being POWr and Elfsight, offering 50+ and 70+ free plugins respectively. These plugins cover various functions and enhance website functionality catering to diverse business and marketing needs. On the other hand, Instapage supports over 40 integrations with third-party platforms, including major CRM, email marketing, analytics, and advertising tools. However, the breadth of free plugins offered by Jimdo gives it an edge over Instapage.

Instapage Applications

7.2

7.7

🏆

Overall Winner: Instapage

. Instapage edges out Jimdo with a slightly higher score, thanks to its comprehensive landing page optimization tools and advanced analytics. However, Jimdo’s simplicity and ease of use make it a strong contender, especially for those with basic computer skills or limited time.

SEO Tools
Email Marketing
Blogging
Social Media Integration	Integration features for various social media platforms	Yes
Analytics and Reporting	Integrated analytics for monitoring website traffic	Yes, including conversion analytics, real-time reports, and A/B testing
Ads and Promotions	Tools and features for promotions, but detailed ad management may require external services	Yes, with features like AdMap for ad-to-page personalization and integration with advertising platforms

6.8

7.6

🏆 Winner: Instapage

. In the Jimdo vs Instapage comparison, Instapage takes the lead with a higher customer support score of 7.6. Instapage offers live chat support available 24 hours a day from Monday to Friday, along with email and toll-free phone support during regular business hours. This comprehensive support system ensures users can get help when they need it, contributing to a smoother user experience.

Jimdo, on the other hand, provides various support channels, including email, a call center, a knowledge base, and social media support. However, it lacks live chat support, which can be a significant drawback for users needing immediate assistance. While Jimdo’s support is adequate, it doesn’t quite match the level of accessibility and responsiveness offered by Instapage.

8.3

8.4

🏆

Winner: Instapage

. Both Jimdo and Instapage prioritize data protection and website security, but Instapage edges out with a slightly higher security score and more comprehensive security measures. Instapage’s commitment to GDPR compliance, SOC 2 Type I and Type II compliance, risk management policies, and a robust Information Security Program based on ISO 27001/2 and NIST 800-53 frameworks demonstrate a strong focus on security. Additionally, Instapage ensures secure client data handling and privacy with SSL/HTTPS support for all landing pages.

Jimdo also prioritizes data protection and website security, with features such as a strong firewall, DDoS protection, HTTPS encryption, and SSL certificates. However, it falls slightly short in comparison to Instapage’s more comprehensive security measures.

6.0

6.0

AI Builder	Jimdo’s AI builder offers mobile-friendly designs, access to copyright-free images, ecommerce capabilities with no commission fees, a legal text generator, social media integrations, personalized domains, and custom logo creation.	Instapage does not have an AI builder.
AI Ecommerce Features	Jimdo’s AI capabilities are integrated into its ecommerce features, providing basic functionalities like AI-powered design suggestions for store layouts and image recommendations.	Instapage does not have AI ecommerce features.
AI Content Generation	Jimdo AI currently doesn’t have a direct, dedicated content generation feature.	The AI Content Generator by Instapage is designed to facilitate quicker landing page creation by automatically producing content tailored to the target audience.
Additional AI Features	Jimdo’s AI capabilities are very basic, mostly focused on website creation. It’s ADI guides you through a series of questions about your website, desired style, and goals. Based on your answers, it automatically generates a unique and responsive website layout complete with pre-filled content and images.	With AI Experiments, Instapage allows you to dynamically allocate traffic to your landing pages by sending your ad traffic to higher-performing test variants.

🏆 Winner: Tie

. Both Jimdo and Instapage have their strengths and weaknesses when it comes to AI capabilities. Jimdo’s AI is more integrated into the website building process, while Instapage’s AI focuses more on content generation and traffic allocation. Both have an AI capabilities score of 6.0.

5.8

7.3

🏆 Winner: Instapage

. Both Jimdo and Instapage offer different levels of user management, but Instapage provides more flexibility with user roles.

• Jimdo’s Free, Start, and Basic Shop Plans allow website management by a single owner. The Grow Shop Plan permits two editors, including the account owner and one collaborator. The Business Plan extends collaboration to five editors, consisting of the account owner and four collaborators. The Unlimited Plan provides unlimited editors, fostering a collaborative team environment. The VIP Plan, designed for online stores, does not specify a limit on editors for websites.
• On Instapage, users managing a website can be assigned different roles: Viewer, Editor, or Manager. A Viewer has limited access, only able to view pages. An Editor can edit pages, and a Manager has full access except for billing information and the audit log. The number of users you can invite depends on your subscription limits. However, only one user can edit a page at a time to prevent overwrite issues.

Instapage User Roles and Access Levels:

Additional Features

SSL Certificate
Custom Domain
Free Custom Domain Included
International Domains
Mobile Responsive
Page Speed
Website Builder Mobile App
Convert a Website To An App
Website Analytics
Multilingual Sites
Multiple Users

User Feedback

Jimdo

18 reviews

3.9 out of 5 stars

Instapage

488 reviews

4.3 out of 5 stars

Jimdo, a website builder platform, receives mixed reviews from users. Positive feedback highlights its ease of use, no-code editor, and quick website development for basic sites. However, criticisms include outdated design, limited templates, and concerns about pricing transparency. Some users appreciate it for simple projects, while others find it lacking for more complex websites. Common issues include restricted SEO in the free tier, support limitations, and late responses. The overall impression suggests Jimdo may suit beginners but could be less ideal for those seeking advanced features or modern designs.

Users generally appreciate Instapage for its user-friendly interface, robust customer support, and seamless integration capabilities, highlighting its effectiveness in creating high-quality, high-converting landing pages optimized for lead capture. Positive feedback emphasizes the platform’s ease of use, allowing both experienced marketers and newcomers to quickly design and deploy landing pages, along with its broad range of integrations with other marketing tools and CRM systems. However, some users encounter challenges with mobile responsiveness, custom domain settings, and occasional bugs.

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