Sellfy vs Instapage: guide for 2024

Final verdict

Sellfy and Instapage both offer unique strengths, catering to different user needs and preferences.

Sellfy (Overall Grade: 6.0/10)

is an all-in-one eCommerce platform tailored for creators looking to sell a wide array of products. It excels in providing a simple, user-friendly interface for quick online store setup, making it ideal for creators and small businesses. When comparing Sellfy vs Instapage, Sellfy stands out for its comprehensive ecommerce features, affordable pricing, and robust hosting quality, making it a solid choice for those focused on selling digital and physical products.
Instapage (Overall Grade: 6.6/10)

, on the other hand, is a comprehensive landing page platform designed to improve advertising conversion through personalization, optimization, and testing. Considering Sellfy vs Instapage, Instapage offers superior design functionalities, ease of use, and advanced marketing features, making it perfect for businesses focused on creating high-converting landing pages and optimizing their marketing campaigns.

	Overall grade: 6.0	Overall grade: 6.6
Design functionalities & templates	5.2	8.0
Ease of use	7.8	8.5
Ecommerce	6.8	4.2
Website Editors	6.8	7.5
Product testing options	7.3	6.1
Price	7.9	7.0
Hosting quality	7.3	6.0
Website speed optimization	5.4	6.2
Plugins and integrations	6.7	6.8
Marketing features	7.1	7.7
Customer support	5.8	7.6
Security	7.2	8.4
AI capabilities	0	6.0
User Management	2.0	7.3

Best for ecommerce

6.8

4.2

Verdict

: Sellfy is a more comprehensive ecommerce platform, while Instapage excels in landing page creation with some ecommerce capabilities.

Sellfy

: With a score of 6.8, Sellfy is designed for creators selling digital, physical, subscription-based, and print-on-demand items. It offers a user-friendly interface for quick online store setup and supports a diverse range of products. Sellfy’s ecommerce features include product listings, payment gateways integration, and product categories, making it a versatile choice for various selling strategies.
Instapage

: Scoring 4.2, Instapage focuses on creating high-converting landing pages with some ecommerce integrations. It supports payment gateways like Stripe and PayPal and integrates with platforms such as Shopify. While it excels in landing page optimization and advanced analytics, it lacks the comprehensive ecommerce features that Sellfy offers.

Best for informational & business websites

5.7

7.9

Verdict

: Instapage is the superior choice for creating informational and business websites, offering a more comprehensive set of tools and features tailored for marketing and optimization. Sellfy, while capable, is more focused on eCommerce and may not provide the same level of flexibility and design options for informational sites.

Sellfy

: Sellfy is primarily an eCommerce platform designed for creators to sell various products. While it offers a straightforward website builder and a collection of design templates, its focus on eCommerce means it may lack the advanced design flexibility and features needed for purely informational websites. With a score of 5.7, Sellfy is better suited for users who need a simple, user-friendly platform to sell products rather than create detailed informational sites.
Instapage

: Instapage excels in creating high-performing landing pages and informational websites with its extensive design functionalities and optimization tools. Scoring 7.9, Instapage provides a range of templates, an intuitive drag-and-drop editor, and comprehensive learning resources, making it ideal for businesses looking to enhance their online presence through detailed and optimized informational pages. When comparing Sellfy vs Instapage, Instapage stands out for its ease of use and advanced features tailored for marketing and business growth.

Detailed comparison

5.2

8.0

🏆

Winner: Instapage.

If you’re looking for a platform that offers more creative control and a wide array of design features, Instapage is the preferred choice.

Sellfy provides a collection of design templates through its theme store, located in the Store Customizer. Users have the option to preview these themes before applying them to their websites. As of the latest information, Sellfy offers five main theme options: Lumiére, Noir, Savant, Idée, and Mode. These themes cater to various aesthetic preferences and can be published to go live on a user’s website after selection and customization.

Compared to Sellfy, Instapage provides an extensive collection of 100+ design templates for website building, business-specific templates. These templates are tailored to support small teams and businesses in executing their marketing campaigns efficiently, including features for marketing automation, CRM, and analytics integrations.

Instapage Themes

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7.8

8.5

🏆 Winner: Instapage

. Scoring 8.5, Instapage offers an intuitive drag-and-drop interface that simplifies the creation of landing pages, making it accessible to users with various levels of technical expertise. Sellfy, with a score of 7.8, offers a straightforward website builder, but it may not satisfy those seeking advanced design flexibility. If ease of use is a priority, Instapage is the clear winner in this category.

Learning Resources

🏆 Winner: Instapage

. While both platforms offer solid learning resources, Instapage provides a comprehensive set of resources including blogs, webinars, videos, podcasts, ebooks, dictionaries, guides, and customer stories, making it easier for users to learn and adapt.

Learn Sellfy

Learn Instapage

6.8

4.2

Sellfy, with a score of 6.8, is a more comprehensive ecommerce platform compared to Instapage, which scored 4.2. Sellfy is designed for creators looking to sell a wide array of products including digital, physical, subscription-based, and print-on-demand items. It offers a simple, user-friendly interface that allows for quick setup of an online store. On the other hand, Instapage is primarily focused on building landing pages, however, it supports integration with ecommerce platforms such as Shopify.


Ecommerce themes and templates	7.0	0.0
Product page customization	6.5	0.0
Payment processing and commissions	8.0	5.0
POS capabilities	4.0	0.0
Payment gateways	6.0	6.0
Product numbers	7.5	0.0
Additional ecommerce features	6.5	4.0

Sellfy ecommerce features:

Product Listings
Payment Gateways integration
Product categories

Instapage ecommerce features:

Shopify integration
Payment gateways such as Stripe and Paypal

Sellfy supports a diverse range of products including digital goods like music, videos, ebooks, and software, as well as physical products and print-on-demand merchandise such as t-shirts and mugs. The platform enables the sale of subscriptions, offering a means for recurring revenue. Sellfy provides tools for product protection and piracy prevention, ensuring secure file hosting and delivery. The flexibility in product offerings, combined with support for various types of goods, makes Sellfy suitable for different creators and merchants looking to sell online.

On the other hand, Instapage does not have product page customization capabilities. It is primarily focused on creating high-converting landing pages with a focus on online marketing.

When it comes to payment processing, Sellfy supports two primary payment gateways, Stripe and PayPal, allowing for various payment options including credit/debit cards and localized payment methods in Europe. The platform does not charge transaction fees beyond its subscription cost, though payment processors’ standard fees apply.

Instapage supports payment gateway integration, notably through external systems and third-party services like Commence Payments for Stripe, facilitating various payment options such as Apple Pay, Google Pay, and card payments. The platform itself does not directly charge commissions for transactions, but payment gateways may have their own fees.

Considering the features, availability, cost, and flexibility, Sellfy appears to be a more robust and flexible ecommerce solution compared to Instapage. However, if you are looking for a platform primarily for creating landing pages with some ecommerce capabilities, Instapage might still be worth considering.

6.8

7.5

🏆

Winner: Instapage

. Instapage, with a score of 7.5, is a comprehensive website builder focused on creating and optimizing landing pages for various marketing campaigns. It offers a drag-and-drop editor, AI content generation, detailed analytics, and extensive customization through custom code editing, alongside security and compliance features. The platform supports collaboration, integrates with numerous marketing tools, and is designed to streamline the process of building, testing, and optimizing landing pages to increase conversions.

Sellfy’s website builder, scoring 6.8, offers a straightforward and user-friendly platform for creating online stores, focusing on simplicity over advanced customization. It supports the sale of digital, physical, subscription-based, and print-on-demand products, alongside integrated marketing tools for promotion and sales optimization. Payment processing is secure and direct, utilizing popular gateways like Stripe and PayPal with no transaction fees. Despite some limitations in design customization and app integrations, Sellfy aims to provide a comprehensive e-commerce solution for entrepreneurs and creators.

Mobile editor/app

7.5

🏆

Winner: Sellfy

. Sellfy offers a mobile app that allows users to manage their online stores on the go. The app provides functionalities such as viewing store performance metrics, managing and tracking orders, and receiving customized notifications. Users can also access summary reports of their store’s performance on a daily, weekly, or monthly basis. However, it’s not possible to change the layout or the design of the website itself.

On the other hand, Instapage does not have a dedicated mobile editor app. Therefore, Sellfy is the clear winner in this category, providing a more comprehensive mobile editing experience.

7.3

6.1

Overall Result

:

Sellfy wins

. Sellfy scores 7.3, while Instapage scores 6.1 in product testing options. Both platforms offer a 14-day free trial, allowing users to test premium features. However, Sellfy provides a longer money-back guarantee period of 30 days compared to Instapage’s 24 hours, giving users more confidence and time to evaluate the platform.


Free Plan	No	No
Trial Duration	14 days	14 days
Testing Premium Features	During the free trial	During the free trial
Money Back Guarantee	30 days	24 hours

7.9

7.0

Sellfy offers more affordable plans compared to Instapage, but Instapage provides a more comprehensive and customizable solution for businesses seeking advanced features for conversion rate optimization and customer experience conversion.

	Offerings	Offerings
$20-$30	Starter ($29/month): Ideal for growing businesses with sales up to $10k/year. Offers unlimited products, digital and subscription products, domain connection, and 2,000 email credits. Annual savings available. Value for price: 7.5	No offering at this amount.
$70-$80	Business ($79/month): Targets businesses with up to $50k in yearly sales, offering everything in the Starter plan plus 10,000 email credits, product and store design migration, product upselling, cart abandonment tools, and Sellfy branding removal. Value for price: 8.0	No offering at this amount.
$100+	Premium ($159/month): For businesses with up to $200k/year in sales. Includes everything in the Business plan plus 50,000 email credits, product migration, and priority support. Annual savings are also offered. Value for price: 8.5	BUILD ($299/month): Optimize conversions with experimentation and lead generation. Includes #1 Landing page builder, No Conversion Limits, Server-Side A/B Testing, AI Content, Unlimited Triggered Popups, Thor Render Engine, Dynamic Text Replacement, SSL Encryption, GDPR Compliance, Google SSO, Zapier, HubSpot, Salesforce, Marketo Integration, Multi-Step Forms, Invisible reCAPTCHA, and more. Value for Price: 7.5

In some cases companies have different prices based on various components like a
location. As a result in rare cases the prices displayed here can differ from the ones you see on their
websites.

7.3

6.0

Winner: Sellfy

. Sellfy edges out Instapage with a higher hosting quality score. Both platforms offer hosting services, but Sellfy boasts a higher uptime of 99.99%, compared to Instapage’s 99.9%. However, Instapage offers an uptime guarantee, which Sellfy does not. Unfortunately, both platforms do not disclose the type of hosting or the locations of their data centers.


Do they offer hosting?	Yes	Yes
Type of hosting:	Not disclosed	Cloud Hosting
Uptime:	99.99%	99.9%
Uptime Guarantee:	No	Yes, 99.9%
Data Centers:	Not disclosed	Not disclosed

5.4

6.2

🏆 Winner: Instapage

Both Sellfy and Instapage have similar strategies for speed optimization, including code minification, caching, and image optimization. However, Instapage has a slightly higher website speed optimization score than Sellfy.


Focus	Code Minification, Caching, Image Optimization	Responsive design, Image optimization, Caching
Performance Tools	Not specified	Not specified
Key Strategies	Code Minification, Caching, Image Optimization	Responsive design, Image optimization, Caching
Load Times	Varies depending on optimization and website complexity	Varies depending on optimization
Page Speed Scores Range	Not specified	Not specified
Core Web Vitals Improvement	Not specified	Not specified

Sellfy, an all-in-one eCommerce platform, focuses on code minification, caching, and image optimization to improve website speed. However, the load times and PageSpeed scores vary depending on optimization and website complexity. Sellfy does not provide any information on their Core Web Vitals improvements.

Instapage, a comprehensive landing page platform, also focuses on responsive design, image optimization, and caching for speed optimization. Like Sellfy, the load times and PageSpeed scores for Instapage vary depending on optimization. Instapage does not provide any information on their Core Web Vitals improvements. However, Instapage has a slightly higher website speed optimization score than Sellfy, making it the winner in this category.

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6.7

6.8

🏆 Winner: Instapage.

With a score of 6.8, Instapage slightly edges out Sellfy, which scores 6.7. Instapage supports over 40 integrations with third-party platforms, including major CRM, email marketing, analytics, and advertising tools. This enables users to connect their landing pages seamlessly with essential digital marketing tools and services, enhancing the overall marketing funnel. On the other hand, Sellfy offers various integrations for its website builder, including Google Analytics, Facebook Live Chat, Zapier, and social media advertising tools, to enhance ecommerce functionality and automate workflows. However, the breadth of Instapage’s integrations gives it a slight advantage.

Instapage Applications

Instapage integrations

7.1

7.7

🏆

Overall Winner: Instapage

. Instapage edges out Sellfy with a slightly higher score, thanks to its comprehensive landing page optimization tools and advanced analytics. However, Sellfy holds its own with a strong focus on ecommerce and creator-friendly features.


SEO Tools
Email Marketing
Blogging
Social Media Integration
Analytics and Reporting	Basic analytics for sales and traffic	Advanced analytics with A/B testing and heatmaps
Ads and Promotions	Basic ad and promotion tools	Advanced ad-to-page personalization and optimization

5.8

7.6

🏆 Winner: Instapage

. Comparing Sellfy vs Instapage, Instapage takes the lead in this category with its comprehensive support options. Instapage offers live chat support within the application from Monday to Friday, 24 hours a day, along with email and toll-free phone support during business hours. This ensures users have multiple channels to seek help, enhancing the overall support experience. Additionally, Instapage provides personalized assistance for enterprise users through Success Managers and Launch Specialists, which is a significant advantage for businesses looking for tailored support.

Sellfy, on the other hand, offers 24/7 customer support but lacks phone and live chat options, limiting users to email and possibly a knowledge base for self-service. While Sellfy ensures assistance is available at any time, the absence of more immediate support channels can be a drawback for users needing quick resolutions.

7.2

8.4

🏆

Winner: Instapage

. Instapage’s security measures are more comprehensive, with SOC 2 Type I and Type II compliance, risk management policies, and a strong focus on privacy, aligning with GDPR and CCPA regulations. Their Information Security Program is based on ISO 27001/2 and NIST 800-53 frameworks, covering multiple aspects of security from asset management to incident response. Physical, access, and network security protocols are rigorously enforced, alongside SSL/HTTPS support for all landing pages to ensure secure client data handling and privacy.

On the other hand, Sellfy also employs several security measures to safeguard sellers and their digital products from unauthorized access, fraud, and piracy. These measures include the use of secure payment processors like Stripe and PayPal, unique download links for each purchase, limited download attempts, and additional tools like PDF stamping to deter content sharing. However, compared to Instapage, Sellfy’s security measures are less comprehensive.

6.0


AI Builder
AI Ecommerce features
AI content generation		Instapage’s AI Content Generator facilitates quicker landing page creation by automatically producing content tailored to the target audience
Additional AI features		Instapage’s AI Experiments allow dynamic allocation of traffic to higher-performing test variants

🏆 Winner: Instapage

. Instapage, with a score of 6.0, utilizes AI to enhance the landing page creation and optimization process. Its AI features focus on content generation and dynamic traffic allocation to better performing test variants.

Sellfy, on the other hand, does not have any AI capabilities.

2.0

7.3

🏆 Winner: Instapage

. Instapage offers more flexibility in user management compared to Sellfy.

Sellfy does not support adding multiple users or staff to a single account. This means that all management tasks must be handled by a single user, which can be limiting for larger operations or teams.
On Instapage, users managing a website can be assigned different roles: Viewer, Editor, or Manager. A Viewer has limited access, only able to view pages. An Editor can edit pages, and a Manager has full access except for billing information and the audit log. The number of users you can invite depends on your subscription limits. However, only one user can edit a page at a time to prevent overwrite issues.

Instapage User Roles and Access Levels:

Role	Description	Access Highlights
Administrator	Oversees the entire Instapage account, managing users, settings, and billing information.	Full access to all features, including user management, settings, billing, and page creation and editing.
Editor	Works on creating and editing landing pages, responsible for the design and content.	Can create and edit pages, manage integrations, and view analytics, but cannot change account settings or manage users.
Viewer	Has view-only access to the landing pages, typically for review or analytics purposes.	Can view pages and analytics but cannot make any edits or access account settings.

Additional Features


SSL Certificate
Custom Domain
Free Custom Domain Included
International Domains
Mobile Responsive
Page Speed
Website Builder Mobile App
Convert a Website To An App
Website Analytics
Multilingual Sites
Multiple Users

User Feedback

Sellfy

52 reviews

3.9 out of 5 stars

Instapage

488 reviews

4.3 out of 5 stars

The user feedback on Sellfy highlights its strengths in providing an efficient, compact online store setup that caters to specific needs with affordable pricing, including a 14-day trial period to familiarize users with the product. Many appreciate its user-friendly interface, internal marketing tools, and customization options, which enable sellers to tailor their storefronts to their brand, along with integrations for payment processing like PayPal and Stripe. However, criticisms include issues with mobile site speed, a desire for clearer insights, limitations on customization, and some customer service inefficiencies.

Users generally appreciate Instapage for its user-friendly interface, robust customer support, and seamless integration capabilities, highlighting its effectiveness in creating high-quality, high-converting landing pages optimized for lead capture. Positive feedback emphasizes the platform’s ease of use, allowing both experienced marketers and newcomers to quickly design and deploy landing pages, along with its broad range of integrations with other marketing tools and CRM systems. However, some users encounter challenges with mobile responsiveness, custom domain settings, and occasional bugs.

The making of this blog

We followed a clear, step-by-step process to write and research this article.

Our Ranking Criteria

FAQ

Which platform is better for ecommerce, Sellfy or Instapage?

Sellfy is the superior choice for ecommerce, designed specifically for creators and merchants looking to sell digital, physical, subscription-based, and print-on-demand products. It offers comprehensive ecommerce functionalities, making it ideal for users aiming to set up an online store quickly and efficiently.

Can I use Instapage for creating an online store?

Instapage is primarily focused on optimizing landing pages for advertising conversion and is not designed as a full-fledged online store platform. While it supports ecommerce through integrations like Shopify, its core functionalities are tailored towards creating and optimizing landing pages rather than managing an online store.

Which platform offers better design and customization options?

Instapage wins in the design and customization category, offering a wide array of design features and templates tailored for creating and optimizing landing pages. It provides more creative control and flexibility compared to Sellfy, which focuses more on ecommerce functionalities with limited design customization options.

Is Sellfy or Instapage easier to use for beginners?

Instapage scores higher in ease of use, offering an intuitive drag-and-drop interface that simplifies the creation of landing pages. It is accessible to users with various levels of technical expertise, making it a more user-friendly option for those new to website building or landing page creation.

How do Sellfy and Instapage compare in terms of pricing?

Sellfy offers more affordable plans compared to Instapage, making it a cost-effective option for small businesses and individual creators. Instapage, while more expensive, provides advanced features for conversion rate optimization and customer experience, justifying its higher price point for businesses focused on maximizing advertising ROI.

Which platform provides better customer support?

Instapage outperforms Sellfy in customer support, offering multiple channels for assistance, including 24/5 live chat, email, and phone support. It also provides personalized assistance for enterprise customers, enhancing its customer support services.

Can I manage multiple users or a team with either platform?

Instapage offers more flexibility in user management, allowing for different roles and access levels for team collaboration. Sellfy does not support adding multiple users or staff to a single account, limiting its utility for larger operations or teams.

Which platform is better for marketing and analytics?

Instapage edges out Sellfy with its comprehensive landing page optimization tools and advanced analytics, making it ideal for businesses focused on detailed analytics and conversion rate optimization. Sellfy provides basic marketing tools suitable for ecommerce but lacks the advanced analytics and optimization features of Instapage.