Shopify vs Pixpa: Comprehensive comparison guide for 2024

Final verdict

Shopify and Pixpa both offer unique strengths, catering to different user needs and preferences.

• 
  Shopify (Overall Grade: 8.1/10)
  
  is a robust ecommerce platform ideal for businesses looking to scale. It excels in providing advanced ecommerce features, extensive integrations, and strong security measures. Shopify’s professional templates and comprehensive support make it a top choice for serious online stores. When comparing Shopify vs Pixpa, Shopify stands out for its superior ecommerce capabilities and detailed analytics, making it the preferred option for larger businesses and those focused on growth.
• 
  Pixpa (Overall Grade: 6.7/10)
  
  is tailored for creatives and small businesses, offering a user-friendly interface and highly customizable templates. It provides essential ecommerce features, though it may not match Shopify’s depth for larger operations. Pixpa’s strengths lie in its ease of use, affordability, and excellent customer support. In the Shopify vs Pixpa comparison, Pixpa is ideal for users who prioritize design flexibility and simplicity, making it a great choice for artists, photographers, and small business owners.

	Overall grade: 8.1	Overall grade: 6.7
Design functionalities & templates	8.2	7.8
Ease of use	7.5	8.4
Ecommerce	9.2	7.0
Website Editors	7.9	7.5
Product testing options	8.1	8.5
Price	8.2	9.1
Hosting quality	9.0	5.4
Website speed optimization	7.8	3.0
Plugins and integrations	8.7	6.7
Marketing features	8.8	7.4
Customer support	8.6	7.0
Security	9.0	8.3
AI capabilities	7.9	0.0
User Management	6.5	7.3

Best for ecommerce

9.2

7.0

Verdict

: Pixpa is ideal for creatives and small businesses, while Shopify excels in providing comprehensive ecommerce solutions for larger and growing businesses.

• 
  Shopify
  
  : Shopify is a leading ecommerce platform that provides a comprehensive set of features for online businesses. It offers tools for creating and customizing online stores, managing products, processing payments, and handling order fulfillment. Shopify’s extensive library of apps and advanced features like Augmented Reality make it a powerful choice for businesses looking to scale. However, when comparing Shopify vs Pixpa, Shopify’s extensive features might be overwhelming for beginners.
• 
  Pixpa
  
  : Pixpa offers a range of ecommerce features tailored for creatives and small business owners, including an integrated shopping cart, inventory tracking, and the ability to sell both physical and digital products. Its drag-and-drop interface and customizable templates make it easy for users to design and manage their website without any coding knowledge. However, Pixpa’s ecommerce functionalities might be somewhat limited for larger businesses or those with complex inventory needs.

Best for informational & business websites

6.8

7.9

• 
  Shopify
  
  : Shopify, with a score of 6.8, is primarily an ecommerce platform. While it can be used for informational sites, its strengths lie in ecommerce functionalities, making it more complex for simple informational needs. Its templates are sleek and professional, ideal for online stores, but may feel over-engineered for basic informational websites.
• 
  Pixpa
  
  : Pixpa, scoring 7.9, excels in creating visually appealing and professional informational websites. Its drag-and-drop interface and highly customizable templates make it easy for users to design and manage their sites without coding knowledge. Pixpa is particularly suitable for creatives and small businesses looking to establish a strong online presence. When comparing Shopify vs Pixpa, Pixpa’s ease of use and design flexibility make it the preferred choice for informational and business websites.

Detailed comparison

8.2

7.8

🏆

Winner: Shopify.

If you’re looking for a platform that offers more professional and ecommerce-focused templates, Shopify is the preferred choice.

Shopify’s templates are sleek and professional, ideal for ecommerce sites. They offer a sophisticated look with a focus on online stores. While the free template selection is not large, Shopify’s premium theme store provides a variety of industry-specific options, offering advanced features for a strong brand presence.

Shopify Themes

Compared to Shopify, Pixpa offers a wide variety of templates and designs tailored to meet the diverse needs of creative professionals. With an extensive library that includes numerous options, users can easily find the perfect template that aligns with their brand identity and showcases their work in the best light.

Pixpa Themes

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7.5

8.4

🏆 Winner: Pixpa

. Scoring 8.4, Pixpa stands out for its user-friendly interface, making it exceptionally easy for creatives and professionals to create and manage their websites. Shopify, with a score of 7.5, offers a robust platform but with a steeper learning curve, especially for those new to ecommerce. If ease of use is a priority, Pixpa is the clear winner in this category.

Learning Resources

🏆 Winner: Shopify

. While both platforms offer solid learning resources, Shopify goes a step further with its wide array of detailed tutorials and active community forums, making it easier for users to learn and adapt.

9.2

7.0

Shopify is a leading ecommerce platform that provides a comprehensive set of features for online businesses. It offers tools for creating and customizing online stores, managing products, processing payments, and handling order fulfillment. On the other hand, Pixpa offers a range of ecommerce features tailored for creatives and small business owners, including an integrated shopping cart, inventory tracking, and the ability to sell both physical and digital products. However, its ecommerce functionalities might be somewhat limited for larger businesses or those with complex inventory needs.

Ecommerce themes and templates	8.2	6.8
Product page customization	8.5	6.5
Payment processing and commissions	8.8	7.5
POS capabilities	8.1	0.0
Payment gateways	9.5	7.0
Product numbers	9.0	5.5
Additional ecommerce features	9.1	6.0

Shopify ecommerce features:

• Comprehensive store builder
• Shopify Payments and other gateways
• Advanced inventory management
• Multi-channel selling
• Abandoned cart recovery
• Detailed analytics and reporting

Pixpa ecommerce features:

• SEO and Marketing features
• Secure Payments
• Comprehensive product options

Ecommerce themes & templates

Shopify offers about 150 modern responsive themes for creating a virtual storefront, ensuring a good look on both desktop and mobile devices. While some themes are free, others cost between $170 to $380. In contrast, Pixpa offers a variety of ecommerce-specific templates designed to cater to online stores and businesses. These templates are crafted to showcase products effectively, integrate shopping carts, and provide a seamless checkout experience.

Product page customization

Shopify has a limit of three options per product, totaling 100 unique variations. This limit may not pose a significant constraint, and it is suggested that for products with numerous options, creating separate listings on Shopify can be a more manageable approach. While Shopify offers titles, descriptions, and image galleries with zoom effects, customization options like adding ribbons, size charts, and wishlists are not as straightforward. However, Shopify distinguishes itself with additional features through its extensive library of extra apps, offering functionalities like reviews, Facebook stores, eBay item importers, and a unique Augmented Reality feature for an enhanced customer experience.

On the other hand, Pixpa offers a range of ecommerce product page customization options to cater to various needs. Users can easily manage and display products with options for multiple images, pricing variations, and detailed product descriptions. The platform allows for the customization of layout and design elements, including colors, fonts, and the overall aesthetic to match the brand identity. Additionally, Pixpa supports the integration of customer reviews, related products, and promotional banners to enhance the shopping experience and increase conversion rates.

Payment processing

When it comes to payment processing, Shopify offers payments with typical charges of

2.9% + 30¢

per online transaction on basic plans, and lower fees for higher-tier plans. However, it adds extra fees for using other payment gateways. Shopify Payments is Shopify’s own payment processing gateway. It allows merchants to accept credit card payments directly on their store without having to integrate third-party payment providers. This simplifies the payment process, reduces transaction fees, and streamlines the handling of finances.

Pixpa, on the other hand, does not charge commissions on sales, allowing creators to keep all revenue generated, minus any transaction fees from payment processors. The platform supports various payment gateways, including Stripe, PayPal, Razorpay, PayUmoney, and offline payments, to facilitate direct payments into user accounts. However, Pixpa does not have any POS capabilities.

7.9

7.5

🏆

Winner: Shopify

. Shopify’s editor, with a score of 7.9, excels in providing a streamlined, ecommerce-focused editing experience. It’s particularly beneficial for users who prioritize efficient management of online stores. The editor is straightforward, making it easy to add products, manage inventory, and set up payment methods. Shopify’s editor is optimized for sales and business growth, with built-in tools specifically designed for ecommerce businesses.

Pixpa’s editor, scoring 7.5, is an all-in-one platform designed for creative professionals to build their own websites without needing any coding knowledge. It offers a drag-and-drop interface that makes it easy to create and customize a professional-looking website, portfolio, or e-commerce store. Pixpa provides a variety of templates and design options tailored to photographers, artists, designers, and small businesses.

Mobile editor/app

8.0

5.5

🏆

Winner: Shopify

. Both Shopify and Pixpa offer mobile editing capabilities, but they cater to different needs and skill levels. Shopify has a dedicated mobile app that allows users to manage their online store from their mobile device. This feature enables the addition, removal, editing, and rearrangement of content on the store’s website, offering convenient on-the-go adjustments to the store’s appearance and layout.

On the other hand, Pixpa does not have a dedicated mobile app. However, users can edit their website on a mobile browser, albeit with some limitations. This might not provide the same level of convenience and functionality as a dedicated mobile app.

In summary, Shopify receives a higher rating due to its dedicated mobile app and the convenience it offers for managing an online store, while Pixpa’s mobile editing capabilities are somewhat limited due to the lack of a dedicated mobile app.

8.1

8.5

Overall Result

:

Pixpa Wins

. Pixpa scores 8.5, slightly higher than Shopify’s 8.1, due to its longer trial period and money-back guarantee. Both platforms allow for comprehensive testing of all premium features during their respective trial periods. However, Pixpa offers a slightly longer trial period of 15 days compared to Shopify’s 14 days, and also provides a 30-day money-back guarantee, giving users a longer evaluation period.

Free Plan	No	No
Trial Duration	14 days	15 days
Testing Premium Features	All features during free trial	All features during free trial and within 30 day refundable period
Money Back Guarantee	14-day free trial	30-day money back guarantee

8.2

9.1

Pixpa offers better value for money with a higher price score and a larger discount for annual subscriptions. However, Shopify offers enterprise plans for larger businesses, which Pixpa does not.

	Offerings	Offerings
$0-$10	No offering at this amount.	Basic ($8/month): Ideal for personal use with basic website features, gallery images, and blogging. Possible to have up to 10 website pages and up to 200 images. Value for price: 6.0
$10-$20	No offering at this amount.	Creator ($15/month): Targets creators with more storage and enhanced visibility options. Value for price: 7.0
$15-$20	No offering at this amount.	Professional ($20/month): For professionals needing ecommerce enhancements and larger storage. Value for price: 8.0
$20-$30	Shopify Basic ($29/month): Unlimited products, 2.9% + 30¢ card fee with Shopify payments, Extra 2% gateway fee without Shopify Payments, Abandoned cart recovery, Automated sales tax, Digital products, POS Integration, 2 staff accounts. Value for price: 8.0	Advanced ($25/month): Best for businesses requiring extensive resources and advanced ecommerce tools. Value for price: 9.0
$70-$80	Shopify Standard ($79/month): Lower card fees (2.6% + 30¢), Gift cards, Professional reports, 5 staff accounts. Value for price: 8.5	No offering at this amount.
$200+	Advanced Shopify ($299/month): Lowest card fees (2.49% + 30¢), Advanced report builder, Real-time carrier shipping, Up to 15 staff accounts Value for price: 8.8	No offering at this amount.

9.0

5.4

Winner: Shopify

. Shopify’s proprietary cloud-based hosting, 99.99% uptime guarantee, and five global data centers make it a reliable choice for hosting. Pixpa, while offering managed cloud hosting and unlimited bandwidth, falls short due to its lack of transparency about uptime and data centers.

Do they offer hosting?	Yes, included in all paid plans	Yes, included in all paid plans
Data Centers:	5 globally: USA (Ashburn, Virginia; Santa Clara, California), Canada (Toronto, Ontario), Ireland (Dublin), and Singapore	Pixpa doesn’t publicly disclose any information about its data centers
Type of hosting:	Proprietary cloud-based hosting	Managed Cloud Hosting
Uptime:	99.99%	Pixpa does not provide uptime statistics
Uptime Guarantee:	Yes, 99.99%	Pixpa does not have uptime guarantee

7.8

3.0

🏆 Winner: Shopify

Both Shopify and Pixpa place a high priority on website performance and page speed, with Shopify focusing on app efficiency and theme optimization, and Pixpa on code minification, CDN, HTML caching, server-side rendering, and SEO optimization. However, Shopify gets the edge when it comes to website speed optimization due to its higher score and more detailed data on load times and PageSpeed scores.

Focus	App optimization, Google AMP	Code Minification, CDN, HTML caching, Server Side Rendering, SEO optimization
Performance Tools	Google Lighthouse, PageSpeed Insights	Not specified
Key Strategies	App efficiency, Theme optimization	Code Minification, CDN, HTML caching, Server Side Rendering, SEO optimization
Load Times	Varies widely, dependent on optimization	Not specified
Page Speed Scores Range	Scores vary; influenced by apps, images	Not specified
Core Web Vitals Improvement	Emphasis on LCP, FID, CLS improvements	Emphasis on LCP, FID, CLS improvements

Shopify’s approach to enhancing site speed includes app optimization by removing unneeded app code, conditionally loading apps, avoiding immediate pop-up displays, and incorporating app functionality directly into themes. This approach leverages Shopify’s fast servers and CDN network to boost load speed. Shopify also suggests utilizing Google AMP for faster mobile page loads, although with some design compromises. Analysis of three Shopify sites showed a range of Shopify speed scores from 14 to 75, Google PSI scores from 8 to 80, and load times varying from 10.6 seconds to 2.3 seconds. Continuous maintenance and optimization are essential for keeping Shopify stores fast.

Pixpa, on the other hand, focuses on code minification, CDN, HTML caching, server-side rendering, and SEO optimization for speed optimization. However, there’s no data on Page Speed Scores and load times for websites built with Pixpa, making it difficult to compare these aspects directly. Pixpa also emphasizes on LCP, FID, CLS improvements for Core Web Vital improvements.

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8.7

6.7

🏆 Winner: Shopify.

With a score of 8.7, Shopify outperforms Pixpa, which scores 6.7. Shopify offers over 8,000 apps in its App Store, covering a wide range of functionalities. These apps come with various pricing options, including free, paid, freemium, and one-time payment models.

On the other hand, Pixpa offers over 100 variety of plugins which are called apps on their platform to enhance the functionality of its websites, including SEO tools, e-commerce solutions, and social media integrations. While Pixpa itself provides an all-in-one platform with most essential features built-in, some specific plugins or extensions may come with additional costs. More advanced features and integrations are available in higher-tier plans.

Shopify Applications

Pixpa Applications

8.8

7.4

🏆

Overall Winner: Shopify

. Shopify stands out for its more advanced ecommerce-focused marketing tools, especially in analytics and ad campaign management. Pixpa, while offering a range of marketing features, is more suited for creatives and small businesses.

SEO Tools
Email Marketing
Blogging
Social Media Integration	Advanced integration for selling directly on social platforms	Integrated social media buttons and features
Analytics and Reporting	Detailed analytics for in-depth insights	Option to integrate Google Analytics
Ads and Promotions	Google Ads integration; sophisticated ad campaign management	Offers SEO, social media integration, email marketing, and promotional discounts

8.6

7.0

🏆 Winner: Shopify

. Comparing Shopify vs Pixpa, Shopify takes the lead in this category with a customer support score of 8.6. Shopify offers 24/7 support through chat, email, and phone, along with clear tutorials and a robust community forum. Additionally, Shopify provides extensive resources for enterprise-level businesses, including dedicated account managers and priority support.

Pixpa, on the other hand, offers 24/7 customer support via email and live chat, scoring 7.0 in customer support. While Pixpa’s support is accessible and helpful, it lacks the comprehensive enterprise support that Shopify provides. This makes Shopify a more robust option for businesses seeking extensive and round-the-clock assistance.

9.0

8.3

🏆

Winner: Shopify

. Shopify’s security measures are comprehensive, including secure infrastructure, encryption, limited access, two-factor authentication, regular audits, and a dedicated incident response team. They also provide free SSL certificates, with options for upgrades, and a built-in Web Application Firewall to filter and block threats. Shopify’s security score is 9.0, slightly higher than Pixpa’s 8.3.

Although Pixpa also prioritizes data privacy and security, with measures such as SSL encryption, regular backups, stringent privacy policies, and compliance with GDPR and other data protection regulations. They also conduct regular security audits and updates, and offer secure hosting with robust firewalls and DDoS protection. However, their security score is slightly lower than Shopify’s, indicating that while they have robust security measures in place, they may not be as comprehensive or robust as Shopify’s.

7.9

0.0

Personalized Design	Shopify AI Builder offers personalized design suggestions
SEO Optimization	AI-driven recommendations for better search engine visibility
Customer Behavior Analysis	Advanced analytics to understand customer preferences
Sales Predictions	AI-powered sales forecasting tools
Inventory Management	AI tools to assist in efficient inventory handling
Content Generation	AI assistance in creating and optimizing site content

🏆 Winner: Shopify

. Shopify, with a score of 7.9, utilizes AI mainly to enhance the ecommerce experience. Its AI features focus on customer behavior analysis, personalized shopping experiences, inventory management, and sales predictions.

Pixpa, on the other hand, does not have any AI capabilities. This lack of AI features may limit the functionality and user experience of the platform.

6.5

7.3

🏆 Winner: Pixpa

. Managing your online team with Shopify and Pixpa involves different approaches to website editing access.

• Shopify enforces staff account limits based on plans, ranging from 2 to 15, with Shopify Plus offering unlimited
  accounts. Collaborators with limited access are also an option.
• Pixpa offers a Users and Permissions feature allowing multiple users on Professional plans (up to 5 users) and Advanced plans (unlimited). The site owner can grant edit access to sections like General, Store, Client Galleries, Marketing, Settings, and Administration, customizing permissions based on user roles. The site owner can manage user permissions, suspend or reactivate users, and permanently remove them, but irreversible actions should be approached with caution.

Shopify User Roles and Access Levels:

Pixpa does not provide a user roles table.

Additional Features

SSL Certificate
Custom Domain
Free Custom Domain Included
International Domains
Mobile Responsive
Page Speed
Website Builder Mobile App
Convert a Website To An App
Website Analytics
Multilingual Sites
Multiple Users

User Feedback

Shopify

4482 reviews

4.4 out of 5 stars

Pixpa

60 reviews

4.7 out of 5 stars

Shopify’s slightly higher rating on G2 Crowd can be largely attributed to its specialization in ecommerce. Its comprehensive features, ease of use, and robust customer support cater specifically to online businesses, leading to high user satisfaction among those seeking a dedicated ecommerce solution.

Pixpa stands out for its exceptional customer service, easy-to-use interface, and affordable pricing. Users appreciate the variety of templates and customization options available, allowing them to create professional-looking websites tailored to their needs. The responsive and helpful customer support, coupled with the platform’s features like online forms and integrations, make Pixpa a valuable tool for individuals and businesses seeking to establish a strong online presence. Despite some minor issues like limited options for third-party integrations and mobile layout adjustments, Pixpa remains highly recommended for its versatility, professionalism, and overall value.

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