Showit vs Instapage: guide for 2024

Final verdict

Showit and Instapage both offer unique strengths, catering to different user needs and preferences.

Showit (Overall Grade: 6.4/10)

is ideal for creative professionals such as photographers, designers, and bloggers. It excels in design functionalities and templates, offering a high degree of customization and control over the website’s appearance on different devices. Showit’s drag-and-drop interface and seamless integration with WordPress make it a user-friendly choice for those who prioritize design flexibility and blogging capabilities. However, it falls short in ecommerce capabilities and AI features compared to Instapage.
Instapage (Overall Grade: 6.6/10)

is a comprehensive landing page platform designed to improve advertising conversion through personalization, optimization, and testing. It offers a range of tools for creating, testing, and optimizing landing pages, making it a solid choice for businesses and marketers focused on increasing sales and leads. Instapage stands out with its AI content generation, robust customer support, and extensive integrations with third-party platforms. While it may not offer the same level of design flexibility as Showit, Instapage’s focus on conversion optimization and marketing features makes it a powerful tool for digital marketing campaigns.

	Overall grade: 6.4	Overall grade: 6.6
Design functionalities & templates	8.5	8.0
Ease of use	8.6	8.5
Ecommerce	4.8	4.2
Website Editors	8.0	7.5
Product testing options	8.3	6.1
Price	7.9	7.0
Hosting quality	7.3	6.0
Website speed optimization	5.4	6.2
Plugins and integrations	5.8	6.8
Marketing features	7.2	7.7
Customer support	6.4	7.6
Security	8.3	8.4
AI capabilities	0	6.0
User Management	6.7	7.3

Best for ecommerce

4.8

4.2

Verdict

: Showit and Instapage are not primarily designed for ecommerce, but they offer basic functionalities through integrations. Showit slightly edges out Instapage in terms of ecommerce capabilities.

Showit

: Showit integrates with Shopify and WooCommerce, providing some ecommerce functionalities. It supports payment processing through third-party platforms like Shopify Lite, ThriveCart, WooCommerce, and Podia, and allows the integration of a PayPal pay button. However, it lacks ecommerce-specific templates and extensive product page customization. When comparing Showit vs Instapage, Showit offers a bit more flexibility for ecommerce through its integrations.
Instapage

: Instapage integrates with Shopify and supports payment gateways like Stripe and PayPal. It is primarily a landing page platform designed to improve advertising conversion, and while it offers some ecommerce features, it is not as robust as Showit in this area. Instapage is better suited for creating high-converting landing pages rather than full-fledged ecommerce websites.

Best for informational & business websites

8.7

7.9

Verdict

: Showit is the superior choice for informational business websites, offering a higher degree of customization and design flexibility, while Instapage excels in landing page optimization and marketing integrations.

Showit

: Showit scores 8.7, making it an excellent choice for creative professionals looking to build highly customized, mobile-responsive informational websites. Its dual canvas interface allows for independent design of mobile and desktop views, providing a high degree of control over the website’s appearance. Showit integrates seamlessly with WordPress for blogging, making it a versatile option for those who want both design flexibility and powerful blogging capabilities.
Instapage

: Instapage, with a score of 7.9, is a robust platform for creating high-conversion landing pages. It offers a range of tools for personalization, optimization, and testing, making it ideal for businesses focused on improving advertising conversion rates. While it may not offer the same level of design flexibility as Showit, Instapage’s ease of use and comprehensive marketing features make it a strong contender for businesses looking to optimize their online presence.

Detailed comparison

8.5

8.0

🏆

Winner: Showit.

Showit scores slightly higher than Instapage in terms of design functionalities and templates. It offers a wide variety of templates and designs, catering to diverse aesthetic preferences and business needs. Users can choose from an extensive collection that ranges from minimalist and sleek to bold and artistic, ensuring there’s something for every brand identity. The platform is known for its flexibility and user-friendly interface, allowing for easy customization of templates.

Showit Themes

On the other hand, Instapage provides an extensive collection of 100+ design templates for website building, business-specific templates. These templates are tailored to support small teams and businesses in executing their marketing campaigns efficiently, including features for marketing automation, CRM, and analytics integrations.

Instapage Themes

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8.6

8.5

🏆 Winner: Showit

. With a score of 8.6, Showit edges out Instapage (8.5) in terms of ease of use. Showit’s drag-and-drop interface and high degree of customization make it a user-friendly choice for creative professionals. However, Instapage also offers an intuitive interface and is a solid choice for businesses and marketers focused on optimizing conversion rates.

Learning Resources

🏆 Winner: Instapage

. Both platforms offer a range of learning resources, but Instapage stands out with its comprehensive set of resources, including blogs, webinars, videos, podcasts, ebooks, dictionaries, guides, and customer stories. Showit also offers a variety of resources, including a comprehensive training course and a learning hub with videos.

Learn Showit

Learn Instapage

4.8

4.2

Showit and Instapage are not primarily ecommerce platforms, but they offer some ecommerce features through integrations with other platforms.


Ecommerce themes and templates	2.0	0.0
Product page customization	2.5	0.0
Payment processing and commissions	4.0	5.0
POS capabilities	1.0	0.0
Payment gateways	4.5	6.0
Product numbers	3.0	0.0
Additional ecommerce features	3.5	4.0

Showit ecommerce features:

Shopify and WooCommerce integration

Instapage ecommerce features:

Shopify integration
Payment gateways such as Stripe and Paypal

Showit integrates with Shopify and WooCommerce, while Instapage integrates with Shopify and supports payment gateways like Stripe and Paypal. Neither platform offers ecommerce-specific templates or extensive product page customization.

For payment processing, Showit supports integration with third-party platforms like Shopify Lite, ThriveCart, WooCommerce, and Podia, and also supports the integration of a PayPal pay button. Instapage supports payment gateway integration through external systems and third-party services like Commence Payments for Stripe.

Considering the features, availability, cost, and flexibility, neither Showit nor Instapage are robust ecommerce solutions. However, they can be used for basic ecommerce functionalities through integrations with other platforms. If you are looking for a platform with extensive ecommerce capabilities, you might want to consider other options like Shopify or WooCommerce.

8.0

7.5

🏆

Winner: Showit

. Showit, with a score of 8.0, is a drag-and-drop website builder designed primarily for creative professionals. It offers users the ability to create custom, mobile-responsive websites without needing to write code. Showit’s unique feature is its dual canvas interface, which allows for the independent design of mobile and desktop views, providing a high degree of customization and control over the website’s appearance on different devices. The platform integrates seamlessly with WordPress for blogging, making it a popular choice for users who want the design flexibility of Showit for their site’s look and feel, with the powerful blogging capabilities of WordPress.

Showit editor

Instapage, scoring 7.5, is a comprehensive landing page platform designed to improve advertising conversion through personalization, optimization, and testing. It offers a range of tools for creating, testing, and optimizing landing pages with a focus on increasing sales, leads, and customer satisfaction. The platform boasts features such as AI content generation, targeted messaging through personalized landing pages, data-backed insights for optimization, and seamless ad-to-landing-page experiences. Instapage is recognized for its ease of use, allowing for the creation of high-performing landing pages without the need for a developer, and it facilitates team collaboration with its intuitive, cloud-based features.

Mobile editor/app

🏆

Winner: None

. Unfortunately, neither Showit nor Instapage offers a dedicated mobile editor app. This means that you cannot edit your website on the go using a mobile device for both platforms.

Showit is a drag-and-drop website builder designed primarily for creative professionals. It offers users the ability to create custom, mobile-responsive websites without needing to write code. However, it does not have a dedicated mobile editor app, and it’s not possible to edit a Showit website using a mobile browser version.

On the other hand, Instapage is a comprehensive landing page platform designed to improve advertising conversion. It offers a range of tools for creating, testing, and optimizing landing pages with a focus on increasing sales, leads, and customer satisfaction. But, similar to Showit, Instapage does not have a dedicated mobile editor app.

In conclusion, if mobile editing is a crucial factor for you, you might need to consider other website builders that offer this feature.

8.3

6.1

Overall Result

:

Showit Wins

. Showit scores 8.3 in product testing options, while Instapage scores 6.1. Showit offers a 14-day free trial with the possibility to test all premium features, and a 30-day money back guarantee. Instapage also offers a 14-day free trial, but users are required to fill in their payment information, and it only has a 24-hour money back guarantee.


Free Plan	No	No
Trial Duration	14 days	14 days (payment information required)
Testing Premium Features	All features during free trial	During the free trial
Money Back Guarantee	30 days	24 hours

7.9

7.0

Showit offers a range of affordable plans, making it a good choice for individuals and small businesses. Instapage, on the other hand, is more expensive but offers a comprehensive suite of features aimed at improving advertising conversion.

	Offerings	Offerings
$20-$25	Showit ($24/month): Ideal for sites without a blog. Includes 20GB storage and secure certificate. Regular design backups stored for 7 days. Value for price: 6.0	No offering at this amount.
$25-$30	Showit + Basic Starter Blog ($29/month): For new blogs. Includes everything in the Showit plan, plus blog-specific features. 20GB storage, up to 10k monthly visitors, daily backups stored for 30 days, pre-installed plugins (no additional plugins are permitted), 1 WordPress user. Value for price: 7.0	No offering at this amount.
$30-$40	Showit + Advanced Blog ($39/month): For migrating or high-traffic blogs with custom plugin needs. Includes everything in the Basic Starter Blog plan, plus up to 25k monthly visits, unlimited number of plugins, unlimited number of WordPress users, Free advanced blog migration from WordPress or Squarespace and FTP access. Value for price: 8.0	No offering at this amount.
$60-$70	Showit + Advanced Blog 50k ($69/month): Includes everything in the Showit + Advanced Blog plan, with possibility to install custom WordPress plugins, 30 GB storage, up to 50k visitors monthly, and possibility to migrate Squarespace and WordPress blog posts. Value for price: 8.5	No offering at this amount.
$100-$200	Showit + Advanced Blog 100k ($129/month): Includes everything in the Showit + Advanced Blog plan, with possibility to install custom WordPress plugins, 50 GB storage, up to 100k visitors monthly, and possibility to migrate Squarespace and WordPress blog posts. Value for Price: 9.0	No offering at this amount.
$200+	No offering at this amount.	BUILD ($299/month): Optimize conversions with experimentation and lead generation. Includes #1 Landing page builder, No Conversion Limits, Server-Side A/B Testing, AI Content, Unlimited Triggered Popups, Thor Render Engine, Dynamic Text Replacement, SSL Encryption, GDPR Compliance, Google SSO, Zapier, HubSpot, Salesforce, Marketo Integration, Multi-Step Forms, Invisible reCAPTCHA, and more. Value for Price: 7.5

In some cases companies have different prices based on various components like a
location. As a result in rare cases the prices displayed here can differ from the ones you see on their
websites.

7.3

6.0

🏆

Winner: Showit

Both Showit and Instapage offer reliable hosting services with an uptime of 99.9%. However, Showit provides managed WordPress hosting, which includes daily backups and 20GB storage, making it a more comprehensive solution for users who need robust and secure hosting. Instapage, on the other hand, offers cloud hosting, which is a good option for users who need scalability and flexibility. Both platforms do not disclose information about their data centers.


Do they offer hosting?	Yes, Managed WordPress hosting with daily backups and 20GB storage	Yes, Cloud Hosting
Type of hosting:	Managed WordPress hosting	Cloud Hosting
Uptime:	99.9%	99.9%
Uptime Guarantee:	Yes, 99%	Yes, 99.9%
Data Centers:	Not disclosed	Not disclosed

5.4

6.2

🏆 Winner: Instapage

Both Showit and Instapage prioritize website performance and page speed, but Instapage has a slightly higher website speed optimization score.


Focus	Optimization plugins, Caching	Responsive design, Image optimization, Caching
Performance Tools	Not specified	Not specified
Key Strategies	Optimization plugins, Caching	Responsive design, Image optimization, Caching
Load Times	Varies depending on optimization and website complexity	Varies depending on optimization
Page Speed Scores Range	Not specified	Not specified
Core Web Vitals Improvement	Not disclosed	Not disclosed

Instapage, with a website speed optimization score of 6.2, focuses on responsive design, image optimization, and caching to enhance website performance and page speed. However, specific details about load times, PageSpeed score ranges, and Core Web Vital improvements are not provided by Instapage.

Showit, scoring 5.4 in website speed optimization, also prioritizes website performance and page speed. It uses optimization plugins and caching as key strategies for speed optimization. Like Instapage, Showit does not provide specific details about load times, PageSpeed score ranges, and Core Web Vital improvements.

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5.8

6.8

🏆 Winner: Instapage.

With a score of 6.8, Instapage leads over Showit, which scores 5.8. Instapage supports over 40 integrations with third-party platforms, including major CRM, email marketing, analytics, and advertising tools. This enables users to connect their landing pages seamlessly with essential digital marketing tools and services, enhancing the overall marketing funnel.

On the other hand, Showit offers a variety of plugins primarily for users with the Advanced Blog plan, enhancing website functionality across SEO, spam protection, and more. However, the availability and use of these plugins are contingent upon the subscription tier, with higher tiers required for broader plugin compatibility and additional features.

Instapage Applications

Instapage integrations

7.2

7.7

🏆

Overall Winner: Instapage

. Instapage stands out for its comprehensive landing page platform designed to improve advertising conversion. Showit, on the other hand, is a great choice for creative professionals looking for a high degree of customization and control over their website’s appearance.


SEO Tools
Email Marketing	✓ (through third-party integrations)
Blogging		✗
Social Media Integration
Analytics and Reporting	Yes, through integration of Google Analytics	Yes, including conversion analytics, real-time reports, and A/B testing
Ads and Promotions	Yes, through third-party integrations	Yes, with features like AdMap for ad-to-page personalization and integration with advertising platforms

6.4

7.6

🏆 Winner: Instapage

. Comparing Showit vs Instapage, Instapage takes the lead in this category with a higher customer support score of 7.6. Instapage offers 24/5 live chat support directly within the application, ensuring users can get help quickly during business days. Additionally, they provide technical support via email and toll-free phone during regular business hours, making it easier for users to maintain a written record of their service requests.

Showit, on the other hand, provides customer support via email and chat from Monday to Friday, 7 AM to 11 PM Arizona Time, with limited support on weekends. While Showit is praised for its quick response times during business hours, it lacks the round-the-clock availability that Instapage offers. For enterprise users, Instapage provides personalized assistance through Success Managers and Launch Specialists, ensuring a smooth onboarding process and ongoing support to maximize ROI.

8.3

8.4

🏆

Winner: Instapage

. Instapage edges out Showit with a slightly higher security score. Instapage’s commitment to security is evident in its SOC 2 Type I and Type II compliance, risk management policies, and adherence to GDPR and CCPA regulations. Their Information Security Program, based on ISO 27001/2 and NIST 800-53 frameworks, covers multiple aspects of security from asset management to incident response. Physical, access, and network security protocols are rigorously enforced, alongside SSL/HTTPS support for all landing pages to ensure secure client data handling and privacy.

Showit also prioritizes user data privacy and security, adhering to GDPR guidelines and employing Amazon’s S3 for secure and redundant data storage. Showit provides robust security features for all hosted websites, including free SSL certificates for secure HTTPS connections and automated backups. For WordPress-integrated sites, additional protections are in place, such as firewall protection, disc write protection, and automatic updates for WordPress Core, PHP, and MySQL. However, it falls slightly short in comparison to Instapage’s comprehensive security measures.

6.0


AI Builder
AI Ecommerce features
AI content generation		Instapage’s AI Content Generator facilitates quicker landing page creation by automatically producing content tailored to the target audience.
Additional AI features		With AI Experiments, Instapage allows you to dynamically allocate traffic to your landing pages by sending your ad traffic to higher-performing test variants.

🏆 Winner: Instapage

. Instapage, with a score of 6.0, utilizes AI to enhance the landing page creation and optimization process. Its AI features focus on content generation and dynamic traffic allocation to better performing test variants.

Showit, on the other hand, does not have any AI capabilities.

6.7

7.3

🏆 Winner: Instapage

. Both Showit and Instapage offer different user roles and access levels, but Instapage has a slight edge in terms of user management.

Showit allows only one user on lower plans, on it’s Showit + Advanced Blog plan the platform allows unlimited number of users with different access levels.
On Instapage, users managing a website can be assigned different roles: Viewer, Editor, or Manager. The number of users you can invite depends on your subscription limits. However, only one user can edit a page at a time to prevent overwrite issues.

Showit User Roles and Access Levels:

Role	Description	Access Highlights
Administrator	Users with full access to all administration features, including Elementor settings.	Can edit all content, Access to Elementor settings, Can install plugins and themes, Can manage users
Editor	Users who can manage and publish content including pages and posts.	Can edit pages/posts created with Elementor, Cannot access Elementor settings, Can manage categories, tags, and links, Can moderate comments
Author	Users who can publish and manage their own posts.	Can create posts with Elementor, Cannot edit pages, Limited access to media library, Cannot access Elementor settings
Contributor	Users who can write and manage their own posts but cannot publish them.	Can create content with Elementor, Cannot publish or edit pages, No access to Elementor settings, Submissions require review by higher-level roles

Instapage User Roles and Access Levels:

Role	Description	Access Highlights
Administrator	Oversees the entire Instapage account, managing users, settings, and billing information.	Full access to all features, including user management, settings, billing, and page creation and editing.
Editor	Works on creating and editing landing pages, responsible for the design and content.	Can create and edit pages, manage integrations, and view analytics, but cannot change account settings or manage users.
Viewer	Has view-only access to the landing pages, typically for review or analytics purposes.	Can view pages and analytics but cannot make any edits or access account settings.

Additional Features


SSL Certificate
Custom Domain
Free Custom Domain Included
International Domains
Mobile Responsive
Page Speed
Website Builder Mobile App
Convert a Website To An App
Website Analytics
Multilingual Sites
Multiple Users

User Feedback

Showit

0 reviews

0 out of 5 stars

Instapage

488 reviews

4.3 out of 5 stars

Showit, while not available on G2 for user reviews, is highly regarded among creative professionals for its unique dual canvas interface and seamless integration with WordPress. This feature allows users to independently design mobile and desktop views, providing a high degree of customization and control over the website’s appearance on different devices. The platform’s focus on creative flexibility makes it a popular choice for photographers, designers, and bloggers who value design freedom without needing to write code.

Instapage, on the other hand, has a solid rating of 4.3/5 from 488 reviews on G2. Users generally appreciate its user-friendly interface, robust customer support, and seamless integration capabilities. The platform is praised for its effectiveness in creating high-quality, high-converting landing pages optimized for lead capture. Positive feedback highlights its ease of use, allowing both experienced marketers and newcomers to quickly design and deploy landing pages, along with its broad range of integrations with other marketing tools and CRM systems. However, some users encounter challenges with mobile responsiveness, custom domain settings, and occasional bugs.

The making of this blog

We followed a clear, step-by-step process to write and research this article.

Our Ranking Criteria

FAQ

Which platform is better for creative professionals, Showit or Instapage?

Showit is better suited for creative professionals such as photographers, designers, and bloggers. It offers high design flexibility and customization, making it ideal for those who prioritize visual appeal and design control.

Can I use Showit or Instapage for ecommerce?

While neither Showit nor Instapage is designed as a dedicated ecommerce platform, both offer basic ecommerce functionalities through integrations. Showit integrates with Shopify and WooCommerce, offering more flexibility for online stores, whereas Instapage focuses on optimizing landing pages for advertising conversion, including ecommerce elements through Shopify integration.

Which platform offers better customer support, Showit or Instapage?

Instapage offers superior customer support with a higher customer support score. It provides 24/5 live chat support, technical support via email or toll-free phone during regular business hours, and personalized assistance for enterprise customers.

How do Showit and Instapage compare in terms of website speed optimization?

Instapage has a slightly higher website speed optimization score, focusing on responsive design, image optimization, and caching to enhance website performance and page speed.

Which platform is more affordable, Showit or Instapage?

Showit offers more affordable plans, making it a good choice for individuals and small businesses. Instapage, while more expensive, provides a comprehensive suite of features aimed at improving advertising conversion.

Do Showit and Instapage offer AI capabilities?

Instapage utilizes AI to enhance the landing page creation and optimization process, including AI content generation and dynamic traffic allocation. Showit does not have any AI capabilities.

Which platform is better for marketing features, Showit or Instapage?

Instapage stands out for its comprehensive landing page platform designed to improve advertising conversion, making it the better choice for marketing features.