Showit vs Unbounce: Comprehensive comparison guide for 2024

Final verdict

Showit and Unbounce both offer unique strengths tailored to different user needs, making them suitable for specific types of projects.

• 
  Showit (Overall Grade: 6.4/10)
  
  is ideal for creative professionals such as photographers, designers, and bloggers who prioritize design flexibility and customization. Its dual canvas interface allows for independent design of mobile and desktop views, providing a high degree of control over the website’s appearance. Showit integrates seamlessly with WordPress for blogging, making it a popular choice for users who want the design flexibility of Showit with the powerful blogging capabilities of WordPress. However, it lacks robust ecommerce features and has limited AI capabilities.
• 
  Unbounce (Overall Grade: 6.4/10)
  
  excels in creating high-converting landing pages, popups, and sticky bars, making it a powerful tool for marketers focused on optimizing conversion rates. Its drag-and-drop interface and wide range of templates make it easy to create and test different layouts and elements. Unbounce integrates with numerous marketing tools and analytics platforms, enabling marketers to capture leads, launch campaigns, and analyze performance data all in one place. However, it has a steeper learning curve and higher pricing compared to Showit.

Best for ecommerce

Verdict

: When comparing Showit vs Unbounce for ecommerce, both platforms offer basic functionalities through integrations, but neither is primarily designed for ecommerce. Showit is better suited for visually oriented websites, while Unbounce excels in creating high-converting landing pages.

• 
  Showit
  
  : Showit offers great flexibility and creative freedom, making it ideal for visually oriented websites rather than extensive ecommerce platforms. It includes basic ecommerce functions but lacks the comprehensive features found in dedicated ecommerce platforms. Showit allows integration with Shopify and WooCommerce, making it a compelling choice for businesses prioritizing aesthetics and content presentation over robust online sales functionalities.
• 
  Unbounce
  
  : Unbounce stands out for its ability to create, test, and customize highly targeted ecommerce landing pages, aiming to double conversion rates compared to traditional online stores. It features a wide array of tools for conversion optimization, including A/B testing and Smart Traffic insights. However, it may fall short for comprehensive ecommerce needs due to its focus on landing pages and higher costs for entry-level plans.

Best for informational & business websites

Verdict

: Showit is the superior choice for informational and business websites, offering a higher degree of customization and a user-friendly interface tailored for creative professionals. Unbounce, while strong in conversion optimization, is less suited for general informational sites.

• 
  Showit
  
  : Scoring 8.7, Showit excels in providing a highly customizable platform for creative professionals. Its drag-and-drop interface and dual canvas design for mobile and desktop views make it ideal for creating visually appealing, mobile-responsive websites. The seamless integration with WordPress further enhances its capabilities, making it a robust choice for bloggers and designers looking to create unique, professional websites.
• 
  Unbounce
  
  : With a score of 5.9, Unbounce is primarily designed for creating high-converting landing pages, popups, and sticky bars. While it offers a user-friendly drag-and-drop interface and a range of templates optimized for conversions, it is less suited for creating comprehensive informational websites. Unbounce’s strengths lie in its ability to optimize conversion rates, making it a better fit for marketing campaigns rather than general business websites.

Detailed comparison

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Winner: Showit.

Showit scores slightly higher than Unbounce in terms of design functionalities and templates. It offers a wide variety of templates and designs, catering to diverse aesthetic preferences and business needs. Users can choose from an extensive collection that ranges from minimalist and sleek to bold and artistic, ensuring there’s something for every brand identity. The platform is known for its flexibility and user-friendly interface, allowing for easy customization of templates.

Showit Themes

On the other hand, Unbounce provides a gallery of over 100 high-converting templates for landing pages, popups, and sticky bars. These templates are designed with conversion in mind, incorporating knowledge and insights gained from Unbounce’s experience in optimizing landing pages. Users have the flexibility to choose from these ready-to-use templates or start with a blank canvas to create their own designs using Unbounce’s drag-and-drop builder.

Unbounce Themes

🏆 Winner: Showit

. With a score of 8.6, Showit edges out Unbounce, which scored 8.2. Showit’s drag-and-drop interface and high degree of customization make it a user-friendly choice, especially for creative professionals. Unbounce, while also user-friendly, has a slightly steeper learning curve due to its focus on conversion optimization.

Learning Resources

🏆 Winner: Unbounce

. Both platforms offer a range of learning resources, but Unbounce’s comprehensive Help Centre, podcast, and video library provide a more robust learning environment. Showit, on the other hand, offers a training course and a learning hub with videos, but lacks the breadth of resources provided by Unbounce.

When it comes to ecommerce, both Showit and Unbounce offer basic functionalities through integration with other platforms.

Showit, primarily a website builder focused on design, offers great flexibility and creative freedom, making it ideal for visually oriented websites rather than extensive e-commerce platforms. It includes basic ecommerce functions but lacks the comprehensive ecommerce features found in platforms like Shopify or WooCommerce. However, Showit allows integration of both the mentioned platforms for enhancing ecommerce capabilities. For businesses prioritizing aesthetics and content presentation over robust online sales functionalities, Showit can be a compelling choice.

Unbounce stands out for its ability to create, test, and customize highly targeted e-commerce landing pages, aiming to double conversion rates compared to traditional online stores. It features a wide array of tools for conversion optimization, including A/B testing and Smart Traffic insights, alongside the unique Smart Copy features for enhanced copywriting. However, potential downsides include its relatively high cost, especially for entry-level plans lacking key features like A/B testing, and reported challenges with customer support and limited template selections.

Showit ecommerce features:

• Shopify and WooCommerce integration

Unbounce ecommerce features:

• Shopify, Ecwid, or and other ecommerce solutions integration

Ecommerce themes & templates

Showit does not have any ecommerce specific templates. Unbounce primarily focuses on building landing pages, and does not have ecommnerce specific templates.

Product page customization

Showit has very basic ecommerce capabilities, primarily through its integration with WooCommerce and Shopify. Unbounce does have the possibility to create or customize product pages, it’s primarily focused on building landing pages, with the possibility to integrate with ecommerce platforms such as Shopify or Ecwid.

Payment processing

Showit supports e-commerce by allowing integration with third-party platforms like Shopify Lite, ThriveCart, WooCommerce, and Podia, rather than offering direct payment processing or POS capabilities. Users can add e-commerce functionalities to their Showit sites using embed codes for “Buy Buttons” or similar features from these platforms. The choice of platform depends on the user’s specific needs, including product type, store size, and budget, as each platform has its own pricing and transaction fee structures. Additionally the platform supports integration of PayPal pay button, allowing users to pay directly through their PayPal account.

Unbounce supports payment processing through an integration with Stripe, allowing users to create landing pages that can handle transactions directly, with Stripe facilitating global payments in over 135 currencies. Unbounce itself does not mention charging additional fees for transactions, implying that fees are subject to Stripe’s own pricing structure. The platform is focused on optimizing online conversions and does not offer Point of Sale (POS) capabilities, as its core features are designed for enhancing digital experiences such as landing pages and pop-ups.

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Winner: Showit

. Showit, with a score of 8.0, is a drag-and-drop website builder designed primarily for creative professionals such as photographers, designers, and bloggers. It offers users the ability to create custom, mobile-responsive websites without needing to write code. Showit’s unique feature is its dual canvas interface, which allows for the independent design of mobile and desktop views, providing a high degree of customization and control over the website’s appearance on different devices.

Unbounce, scoring 7.5, is a powerful, user-friendly website builder specifically designed for creating custom landing pages, popups, and sticky bars. It is particularly favored for its strong focus on optimizing conversion rates, allowing users to design high-converting pages without needing any coding skills. Unbounce provides a wide range of templates and a drag-and-drop interface, making it easy to create and test different layouts and elements to see what works best for your audience.

Mobile editor/app

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Tie: Neither Showit nor Unbounce

. Neither Showit nor Unbounce offer mobile apps for managing your website, meaning that you cannot edit your Showit or Unbounce website using a mobile device. Therefore, both platforms tie in this category as they lack this feature.

Showit, on the one hand, does not provide a dedicated mobile editor app. This means that users cannot edit their websites on the go, which may be a disadvantage for those who prefer to work on their mobile devices.

Unbounce, on the other hand, also does not offer a mobile editor app. This means that users cannot make changes to their websites using a mobile device, which may be inconvenient for those who are often away from their desktops.

In summary, both Showit and Unbounce receive the same rating in this category due to their lack of a mobile editor app. This may be a disadvantage for users who prefer to work on their mobile devices.

Overall Result

:

Showit Wins

. Showit scores 8.3 in product testing options, while Unbounce scores 6.6. Both Showit and Unbounce offer a 14-day free trial, but Showit stands out with its 30-day money-back guarantee and the ability to test all premium features during the trial period. Unbounce, on the other hand, requires users to enter their billing information to access the trial and does not offer a money-back guarantee.

Showit offers more affordable plans starting at $24 per month, while Unbounce’s plans start at $99 per month but offer more features for optimizing conversion rates.

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Winner: Showit

Showit offers managed WordPress hosting with a 99.9% uptime guarantee, making it a reliable choice for users. Unbounce, while having a slightly higher uptime of 99.96%, does not provide an uptime guarantee and does not specify the type of hosting it provides. Both platforms do not disclose information about their data centers.

🏆 Winner: Unbounce

Both Showit and Unbounce have similar strategies for speed optimization, including the use of optimization plugins and caching. However, Unbounce also includes a Speed Booster feature, giving it a slight edge over Showit.

Unbounce, a website builder specifically designed for creating custom landing pages, popups, and sticky bars, has a slight edge over Showit in terms of website speed optimization. In addition to using optimization plugins and caching, similar to Showit, Unbounce also includes a Speed Booster feature. This feature is designed to improve the load times and PageSpeed scores of Unbounce websites. However, like Showit, Unbounce does not disclose any information on their Core Web Vitals improvements.

Showit, a drag-and-drop website builder designed primarily for creative professionals, also uses optimization plugins and caching as part of its speed optimization strategy. However, it does not have a feature equivalent to Unbounce’s Speed Booster. Showit does not disclose any information on their Core Web Vitals improvements. The load times and PageSpeed scores of Showit websites vary depending on the level of optimization and website complexity.

🏆 Winner: Unbounce.

Unbounce scores 6.8, offering a wide array of free apps and integrations to enhance the functionality of landing pages. Showit, with a score of 5.8, offers a variety of plugins primarily for users with the Advanced Blog plan, enhancing website functionality across SEO, spam protection, and more. However, the availability and use of these plugins are contingent upon the subscription tier, with higher tiers required for broader plugin compatibility and additional features.

Unbounce Applications

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Overall Winner: Unbounce

. Unbounce stands out for its strong focus on optimizing conversion rates and its ability to create custom landing pages, popups, and sticky bars. Showit, on the other hand, is a great choice for creative professionals and offers a high degree of customization and control over the website’s appearance on different devices.

🏆 Winner: Unbounce

. In the Showit vs Unbounce comparison, Unbounce takes the lead with its comprehensive support options. Unbounce offers live chat, email, and phone support from Monday to Friday, 6 AM to 6 PM PST, and provides 24/7 assistance through their Help Centre, Community, and Chat Bot. This ensures users have continuous access to help whenever needed.

Showit, on the other hand, provides customer support via email from Monday to Friday, 7 AM to 11 PM Arizona Time, with a typical response time of 1-2 hours. They also offer chat support during business hours and limited support on weekends. While Showit’s support is responsive, it doesn’t match the round-the-clock availability that Unbounce offers.

For enterprise-level support, Unbounce excels with its concierge enterprise plan, which includes dedicated customer support, personalized training, and optimization sessions. Showit does offer an enterprise-level custom plan, but specific details on enterprise support are not provided.

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Winner: Unbounce

. Unbounce edges out Showit with a slightly higher security score. Unbounce’s commitment to security is evident in its PCI Level 4 Merchant status, adherence to GDPR, and robust disaster recovery strategies. It also employs a secure, multi-tenant environment with strict access controls and daily data backups to safeguard customer information.

Showit also prioritizes user data privacy and security, adhering to GDPR guidelines and employing Amazon’s S3 for secure and redundant data storage. It provides robust security features for all hosted websites, including free SSL certificates for secure HTTPS connections and automated backups. However, Unbounce’s slightly higher security score gives it the edge in this comparison.

🏆 Winner: Unbounce

. Unbounce, with a score of 7.5, utilizes AI to optimize landing page creation, content generation, visitor direction, and conversion rates. Its AI features are user-friendly and innovative, making it a powerful tool for marketers.

Showit, unfortunately, does not have any AI capabilities. It focuses more on providing a high degree of customization and control over the website’s appearance on different devices.

🏆 Winner: Unbounce

. Both Showit and Unbounce offer different user management capabilities.

• Showit allows only one user on lower plans, on its Showit + Advanced Blog plan the platform allows an unlimited number of users with different access levels.
• Unbounce offers one staff account on its basic plan, with the option to expand up to 15 accounts on the premium plan. It also provides customizable permissions, enabling you to restrict or grant access based on roles such as viewer, author, and administrator.

Showit User Roles and Access Levels:

Unbounce User Roles and Access Levels:

Additional Features

User Feedback

Showit is a drag-and-drop website builder designed primarily for creative professionals such as photographers, designers, and bloggers. It offers users the ability to create custom, mobile-responsive websites without needing to write code. Showit’s unique feature is its dual canvas interface, which allows for the independent design of mobile and desktop views, providing a high degree of customization and control over the website’s appearance on different devices. The platform integrates seamlessly with WordPress for blogging, making it a popular choice for users who want the design flexibility of Showit for their site’s look and feel, with the powerful blogging capabilities of WordPress.

The reviews for Unbounce reveal a mixed sentiment among users. On the positive side, many appreciate its user-friendly, drag-and-drop page builder, which facilitates the quick creation and editing of landing pages without the need for technical expertise. Users find it beneficial for A/B testing, integrating with CRMs, and swiftly turning around marketing content. However, there are notable concerns, particularly with a case of unexpected switch to an annual plan without consent and refusal to refund, indicating potential issues with customer service and billing practices. Additionally, some users mention technical limitations, such as responsiveness issues and the absence of global elements for content updates across multiple pages, which can hinder efficiency.

FAQ