Strikingly vs Instapage: guide for 2024

Final verdict

Strikingly and Instapage both offer unique strengths, making them suitable for different types of users and purposes.

Strikingly (Overall Grade: 6.6/10)

is a versatile website builder ideal for individuals and small businesses looking to create professional websites quickly and easily. It offers a user-friendly drag-and-drop interface, a variety of customizable templates, and comprehensive ecommerce features. Strikingly excels in providing a straightforward website building experience with essential tools for SEO, blogging, and social media integration. It is best suited for users who need a simple yet effective platform for building and managing their online presence.
Instapage (Overall Grade: 6.6/10)

is a powerful landing page platform designed to optimize advertising conversions. It offers extensive customization options, AI content generation, and robust analytics, making it perfect for marketers and businesses focused on lead generation and conversion optimization. Instapage stands out with its advanced marketing tools, seamless integrations, and ease of use, particularly for creating high-performing landing pages. It is ideal for users who prioritize marketing efficiency and data-driven optimization.

	Overall grade: 6.6	Overall grade: 6.6
Design functionalities & templates	7.2	8.0
Ease of use	8.1	8.5
Ecommerce	7.2	4.2
Website Editors	7.5	7.5
Product testing options	7.1	6.1
Price	8.1	7.0
Hosting quality	7.2	6.0
Website speed optimization	7.9	6.2
Plugins and integrations	5.1	6.8
Marketing features	7.2	7.7
Customer support	7.2	7.6
Security	7.5	8.4
AI capabilities	1.6	6.0
User Management	7.3	7.3

Best for ecommerce

7.2

4.2

Verdict

: Strikingly is better suited for ecommerce due to its comprehensive features, while Instapage is limited in this area, focusing more on landing pages.

Strikingly

: Strikingly offers a robust set of ecommerce features, including product listings, inventory management, and secure payment processing through various gateways like Stripe, Square, and PayPal. It also provides SEO tools, analytics, and social media integration, making it a versatile platform for online stores. When comparing Strikingly vs Instapage, Strikingly clearly stands out with a score of 7.2 for ecommerce.
Instapage

: Instapage is primarily a landing page builder with limited ecommerce capabilities. It supports integration with platforms like Shopify and payment gateways such as Stripe and PayPal, but lacks product page customization and ecommerce-specific templates. With a score of 4.2 for ecommerce, Instapage is more suited for creating high-converting landing pages rather than full-fledged online stores.

Best for informational & business websites

7.4

7.9

Verdict

: Instapage slightly outperforms Strikingly for informational and business websites, thanks to its advanced customization options and marketing-focused features.

Strikingly

: Strikingly is a versatile website builder that excels in ease of use and offers a variety of customizable templates. It is ideal for users who need a straightforward platform to create professional-looking websites without any coding knowledge. Strikingly’s features like ecommerce integration, blogging tools, and SEO optimization make it a solid choice for small businesses and individuals looking to establish an online presence.
Instapage

: Instapage is designed with a focus on creating high-conversion landing pages, making it a powerful tool for businesses aiming to improve their advertising efforts. Its extensive customization options, AI content generation, and seamless integration with various marketing tools make it particularly suitable for businesses that prioritize marketing and lead generation. When comparing Strikingly vs Instapage, Instapage’s advanced features and ease of use give it a slight edge for informational and business websites.

Detailed comparison

7.2

8.0

🏆

Winner: Instapage.

With a higher score in design functionalities and templates, Instapage offers more extensive customization options and a larger collection of templates.

Strikingly offers a wide variety of templates and designs for its website builder. With over 60 unique templates to choose from, users can find a design that suits their needs and preferences. The templates are modern, visually appealing, and customizable, allowing users to personalize their websites.

Strikingly Themes

On the other hand, Instapage provides an extensive collection of 100+ design templates for website building, including business-specific templates. These templates are tailored to support small teams and businesses in executing their marketing campaigns efficiently, including features for marketing automation, CRM, and analytics integrations.

Instapage Themes

Get a head start on website creation with AI

Create a custom website tailored to your business needs 10X faster with 10Web AI Website Builder!

Generate Your Website

No credit card required

8.1

8.5

🏆 Winner: Instapage

. Scoring a close 8.5, Instapage edges out Strikingly, which scored 8.1, in terms of ease of use. Both platforms offer user-friendly interfaces, but Instapage’s extensive customization options and seamless integration with various marketing tools give it the upper hand.

Learning Resources

🏆 Winner: Instapage

. Both platforms offer comprehensive learning resources, but Instapage goes above and beyond with a wide range of resources including blogs, webinars, videos, podcasts, ebooks, dictionaries, guides, and customer stories.

Learn Strikingly

Learn Instapage

7.2

4.2

When it comes to ecommerce, Strikingly offers a more comprehensive solution compared to Instapage. Strikingly’s ecommerce features include product listings, inventory management, coupons and discounts, SEO tools, analytics, and social media integration. It also supports secure payment processing through various gateways like Stripe, Square, and PayPal.


Ecommerce themes and templates	6.5	0.0
Product page customization	6.0	0.0
Payment processing and commissions	6.8	5.0
POS capabilities	5.0	0.0
Payment gateways	7.0	6.0
Product numbers	5.5	0.0
Additional ecommerce features	6.5	4.0

Strikingly ecommerce features:

Product Listings
Inventory Management
Coupons and Discounts
SEO tools
Analytics
Social Media Integration

Strikingly add a product

On the other hand, Instapage is primarily a landing page builder and its ecommerce capabilities are limited to integration with platforms like Shopify. It does not offer product page customization or ecommerce specific templates.

Shopify integration
Payment gateways such as Stripe and Paypal

Ecommerce themes & templates

Strikingly offers a variety of ecommerce website templates designed by a world-class team of website designers and developers. These templates are continuously updated with new designs to match the dynamic nature of online commerce. On the contrary, Instapage does not have ecommerce specific templates.

Product page customization

Customizing product pages on Strikingly involves showcasing your products with high-quality images in the “Portfolio” or “Product Catalog” section, emphasizing a premium feel to attract buyers. Adding products is streamlined through the “Simple Store” section, where you can detail product types, names, descriptions, and manage inventory and pricing. Enhancements include social media sharing, categorization for diverse product ranges, and customization options like unique product URLs and region-specific pricing for a tailored shopping experience. Instapage does not have product page customization capabilities.

Payment processing

Strikingly supports secure payment processing through Stripe, Square, and other gateways like PayPal, offering a range of options for ecommerce sites. The transaction fees for using these services vary depending on the payment gateway and user location, with specific plans possibly incurring additional Strikingly fees, except for VIP users. Instapage supports payment gateway integration, notably through external systems and third-party services like Commence Payments for Stripe, facilitating various payment options such as Apple Pay, Google Pay, and card payments. The platform itself does not directly charge commissions for transactions, but payment gateways may have their own fees. While Instapage specializes in creating high-converting landing pages with a focus on online marketing, it does not explicitly offer Point of Sale (POS) capabilities, suggesting a primary use case away from direct sales or retail transactions.

7.5

🏆

Winner: Tie

. Both Strikingly and Instapage scored 7.5 for their website editors, indicating comparable capabilities.

Strikingly editor

Strikingly’s editor is user-friendly and designed for individuals and businesses to create professional websites quickly and easily, without the need for coding knowledge. It features a drag-and-drop interface for easy customization of website elements, such as text, images, and videos. Users can choose from a variety of templates that can be personalized to fit their brand. Strikingly also emphasizes mobile responsiveness, ensuring websites look great on any device, and offers SEO tools and social media integration to enhance online visibility and engagement.

Instapage, on the other hand, is a comprehensive website builder focused on creating and optimizing landing pages for various marketing campaigns. It offers a drag-and-drop editor, AI content generation, detailed analytics, and extensive customization through custom code editing, alongside security and compliance features. The platform supports collaboration, integrates with numerous marketing tools, and is designed to streamline the process of building, testing, and optimizing landing pages to increase conversions.

Mobile editor/app

2.0

🏆

Winner: Strikingly

. Both Strikingly and Instapage do not offer a dedicated mobile app for editing. However, Strikingly allows users to edit their websites using a mobile browser, albeit with an inconvenient interface. On the other hand, Instapage does not provide any mobile editing capabilities. Therefore, despite its limitations, Strikingly has a slight edge over Instapage in this category.

7.1

6.1

Overall Result

:

Strikingly Wins

. Strikingly scores 7.1 in product testing options, slightly higher than Instapage’s 6.1. Strikingly offers a free version and a 14-day free trial with access to all features, while Instapage only offers a 14-day free trial that requires payment information and may lead to automatic charges if not cancelled. Instapage, however, offers a 24-hour money-back guarantee.


Free Plan	Yes	No
Trial Duration	14 days	14 days (requires payment information)
Testing Premium Features	All features during free trial	During the free trial
Money Back Guarantee	No	24 hours

8.1

7.0

Strikingly offers more affordable plans compared to Instapage, which is more focused on providing advanced features for conversion optimization.

	Offerings	Offerings
Free	Free ($0/month): Includes Strikingly.com subdomain, unlimited free sites, 5 GB monthly bandwidth, 500 MB total storage per site, simple store with 1 product per site, and 5 pages per site and 24/7 support.	No offering at this amount.
$10-$20	Limited ($12/month): Allows connection to custom domain, includes 2 limited sites, unlimited free sites, 50 GB monthly bandwidth, 1 GB total storage per site, free domain with yearly plans, and allows selling a single product and 5 page per site. Value for price: 6.5	No offering at this amount.
$15-$20	Pro ($20/month): Offers 3 pro sites, unlimited free sites, unlimited bandwidth, 3 GB total storage per site, simple store with 300 products per site and up to 100 pages per site, site membership, custom forms, multiple pages, and removal of Strikingly branding, among other advanced features. Value for price: 8.5	No offering at this amount.
$50-$60	VIP ($59/month): Includes all Pro features plus 5 pro sites, 10 GB total storage per site, priority customer service, English phone support, account management, and allows selling unlimited products. Value for price: 9.0	No offering at this amount.
$200+	No offering at this amount.	BUILD ($299/month): Optimize conversions with experimentation and lead generation. Includes #1 Landing page builder, No Conversion Limits, Server-Side A/B Testing, AI Content, Unlimited Triggered Popups, Thor Render Engine, Dynamic Text Replacement, SSL Encryption, GDPR Compliance, Google SSO, Zapier, HubSpot, Salesforce, Marketo Integration, Multi-Step Forms, Invisible reCAPTCHA, and more. Value for Price: 7.5

In some cases companies have different prices based on various components like a
location. As a result in rare cases the prices displayed here can differ from the ones you see on their
websites.

7.2

6.0

🏆

Winner: Strikingly

Both Strikingly and Instapage offer cloud-based hosting with a 99.9% uptime guarantee. However, Strikingly edges out with its managed hosting service, offering plans with varying storage and bandwidth to cater to different user needs. While both platforms do not disclose detailed information about their data centers, Strikingly’s mention of multiple data centers for secure and highly available service gives it a slight advantage.


Do they offer hosting?	Yes	Yes
Type of hosting:	Managed Hosting	Cloud Hosting
Uptime:	99.9%	99.9%
Uptime Guarantee:	Yes, 99.9%	Yes, 99.9%
Data Centers:	Not disclosed	Not disclosed

7.9

6.2

🏆 Winner: Strikingly

Both Strikingly and Instapage prioritize website performance and page speed, but Strikingly has a more comprehensive approach to speed optimization, which gives it an edge over Instapage.


Focus	CDN, Code Minification, Caching, Optimized Server Response Time, Image Optimization and Compression, Responsive Design	Responsive design, Image optimization, Caching
Performance Tools	Google Lighthouse, PageSpeed Insights	Google PageSpeed Insights Integration
Key Strategies	CDN, Code Minification, Caching, Optimized Server Response Time, Image Optimization and Compression, Responsive Design	Responsive design, Image optimization, Caching
Load Times	Can vary depending on different factors	Varies depending on optimization
Page Speed Scores Range	80-90/100 average	Varies depending on optimization
Core Web Vitals Improvement	Not disclosed	Not disclosed

Strikingly’s approach to enhancing site speed includes a variety of strategies such as CDN, code minification, caching, optimized server response time, image optimization and compression, and responsive design. These strategies, combined with the use of performance tools like Google Lighthouse and PageSpeed Insights, help Strikingly achieve an average PageSpeed score of 80-90/100. However, Strikingly does not disclose any information about Core Web Vitals improvements.

On the other hand, Instapage focuses on responsive design, image optimization, and caching to improve website speed. The platform uses Google PageSpeed Insights for performance analysis. However, the load times and PageSpeed scores can vary depending on the level of optimization. Like Strikingly, Instapage does not provide any information on their Core Web Vitals improvements.

Get a head start on website creation with AI

Create a custom website tailored to your business needs 10X faster with 10Web AI Website Builder!

Generate Your Website

No credit card required

5.1

6.8

🏆 Winner: Instapage.

With a score of 6.8, Instapage offers more integrations and flexibility in connecting with a wide array of apps, ensuring lead data is effectively synced across different platforms. Strikingly, scoring 5.1, also offers a range of plugins and extensions, but falls short in comparison to Instapage’s comprehensive integration capabilities.

It’s worth noting that while Instapage focuses on enhancing the marketing funnel, Strikingly offers a more diverse range of plugins, including social media integration, customer reviews, and content display.

Instapage Applications

Instapage integrations

7.2

7.7

🏆

Overall Winner: Instapage

. Instapage stands out for its comprehensive landing page platform designed to improve advertising conversion. Strikingly is strong in user-friendly website building and offers a range of features such as ecommerce integration, blogging tools, and SEO optimization.


SEO Tools
Email Marketing
Blogging
Social Media Integration	Embedding and linking to social media platforms	Addition of social media buttons and tracking
Analytics and Reporting	Basic site performance tracking	Conversion analytics, real-time reports, and A/B testing
Ads and Promotions	Discount codes, coupons, and abandoned cart recovery	Ad-to-page personalization and advertising platform integration

7.2

7.6

🏆 Winner: Instapage

. Comparing Strikingly vs Instapage, Instapage takes the lead in this category with its comprehensive support system. Instapage offers live chat support available 24 hours a day from Monday to Friday, along with email and toll-free phone support during business hours. This ensures users have multiple channels to seek assistance. Additionally, Instapage provides personalized support for enterprise users through Success Managers and Launch Specialists, enhancing the overall support experience.

Strikingly, on the other hand, offers 24/7 customer support via email and live chat, with phone support available for VIP users. While Strikingly’s support is commendable for its availability and responsiveness, it lacks the specialized enterprise support that Instapage provides, making Instapage the better option for users seeking more tailored assistance.

7.5

8.4

🏆

Winner: Instapage

. Instapage’s security measures are comprehensive, with SOC 2 Type I and Type II compliance, risk management policies, and a strong focus on privacy, aligning with GDPR and CCPA regulations. Their Information Security Program is based on ISO 27001/2 and NIST 800-53 frameworks, covering multiple aspects of security from asset management to incident response. Physical, access, and network security protocols are rigorously enforced, alongside SSL/HTTPS support for all landing pages to ensure secure client data handling and privacy.

Strikingly also emphasizes the importance of website security through various measures. It offers features like two-factor authentication and DDoS protection, ensuring that sites are well-protected against potential threats. The platform’s commitment to security is reflected in its proactive approach towards implementing advanced technology infrastructure and security measures. However, it falls slightly short when compared to the extensive security measures of Instapage.

1.6

6.0


AI Builder	Limited AI features for layout suggestions and image resizing
AI Ecommerce features
AI Content Generation		AI Content Generator for tailored landing page content
Additional AI features		AI Experiments for dynamic traffic allocation to test variants

🏆 Winner: Instapage

. Despite not having an AI builder, Instapage offers more AI capabilities than Strikingly. Its AI Content Generator facilitates quicker landing page creation by automatically producing content tailored to the target audience. Additionally, its AI Experiments feature allows for dynamic traffic allocation to higher-performing test variants, speeding up experimentation and providing insights faster.

Strikingly, with a score of 1.6, offers limited AI features, mainly in the form of a visual editor for layout suggestions and automatic image resizing. However, it lacks AI ecommerce features, AI content generation tools, and additional AI features.

7.3

🏆 Winner: Tie

. Both Strikingly and Instapage offer robust user management features, allowing multiple users with different roles and permissions.

Strikingly allows up to 10 teammates to edit and manage your site, with roles such as Admin, Editor, Store Manager, Blogger, and Agent. Each role has specific levels of access and permissions.
Instapage assigns roles like Viewer, Editor, or Manager to users managing a website. The number of users you can invite depends on your subscription limits.

Strikingly User Roles and Access Levels:

Role	Description	Access Highlights
Admin	Has access similar to the site owner but with specific limitations.	Can edit content, manage store and events, and view analytics, but cannot add/remove teammates.
Editor	Can make changes to the site with some restrictions.	Edits site content but lacks access to store management, settings panel, or analytics.
Store Manager	Primarily focused on e-commerce functionalities of the site.	Manages products, orders, and store settings, with no capabilities to edit non-store content.
Blogger	Specialized in writing and managing blog posts.	Can write and manage blog posts, with optional publishing rights.
Agent	Dedicated to managing audience interactions, primarily through live chat.	Has access to audience data, can respond to live chats, and send individual messages, with no site editing access.

Instapage User Roles and Access Levels:

Role	Description	Access Highlights
Administrator	Oversees the entire Instapage account, managing users, settings, and billing information.	Full access to all features, including user management, settings, billing, and page creation and editing.
Editor	Works on creating and editing landing pages, responsible for the design and content.	Can create and edit pages, manage integrations, and view analytics, but cannot change account settings or manage users.
Viewer	Has view-only access to the landing pages, typically for review or analytics purposes.	Can view pages and analytics but cannot make any edits or access account settings.

Additional Features


SSL Certificate
Custom Domain
Free Custom Domain Included
International Domains
Mobile Responsive
Page Speed
Website Builder Mobile App
Convert a Website To An App
Website Analytics
Multilingual Sites
Multiple Users

User Feedback

Strikingly

39 reviews

4.0 out of 5 stars

Instapage

488 reviews

4.3 out of 5 stars

Users appreciate features like the ability to import data from LinkedIn, a variety of attractive templates, and responsive customer service. However, there are some reported issues, such as unexpected subscription renewals and limitations in customization options. Despite these drawbacks, Strikingly is valued for its ability to quickly create professional-looking websites, making it suitable for personal projects, startups, and small businesses. While pricing and customer service options may not appeal to everyone, those seeking an uncomplicated website building experience with diverse design choices may find Strikingly to be a suitable solution for their needs.

Users generally appreciate Instapage for its user-friendly interface, robust customer support, and seamless integration capabilities, highlighting its effectiveness in creating high-quality, high-converting landing pages optimized for lead capture. Positive feedback emphasizes the platform’s ease of use, allowing both experienced marketers and newcomers to quickly design and deploy landing pages, along with its broad range of integrations with other marketing tools and CRM systems. However, some users encounter challenges with mobile responsiveness, custom domain settings, and occasional bugs.

The making of this blog

We followed a clear, step-by-step process to write and research this article.

Our Ranking Criteria

FAQ

Which platform is better for ecommerce, Strikingly or Instapage?

Strikingly is the better choice for ecommerce due to its comprehensive set of features tailored to online selling, including product listings, inventory management, and a variety of payment options.

Can I create high-converting landing pages with both Strikingly and Instapage?

Yes, but Instapage specializes in creating high-converting landing pages with advanced features like AI content generation, targeted messaging, and detailed analytics, making it a powerful tool for marketers focused on optimizing advertising conversion.

Which platform offers more design flexibility and customization options?

Instapage offers more extensive customization options and a larger collection of templates, making it ideal for users looking for more creative control over their website or landing page design.

How do Strikingly and Instapage compare in terms of ease of use?

Both platforms are user-friendly, but Instapage scores slightly higher in ease of use, offering a seamless integration with various marketing tools and an intuitive interface that simplifies the creation of effective landing pages.

Are there any significant differences in pricing between Strikingly and Instapage?

Strikingly offers more affordable plans, making it a cost-effective option for individuals and small businesses. Instapage, while more expensive, provides advanced features for conversion optimization that may justify the higher cost for businesses focused on marketing and advertising.

Which platform provides better customer support?

Instapage edges out Strikingly with slightly higher customer support scores, offering 24/5 live chat support, email, and phone support during business hours, along with personalized assistance for certain plan users.

How do the platforms ensure website security?

Instapage’s security measures are more comprehensive, with SOC 2 Type I and Type II compliance, risk management policies, and a strong focus on privacy. Strikingly also emphasizes website security through various measures like two-factor authentication and DDoS protection.

Which platform is recommended for users needing advanced AI capabilities?

Instapage offers more AI capabilities, including AI content generation and AI experiments for dynamic traffic allocation, making it suitable for users looking for advanced tools to optimize their landing pages and marketing strategies.