Tilda vs Shift4shop: Comprehensive comparison guide for 2024

Final verdict

Tilda and Shift4shop both offer unique strengths, catering to different user needs and preferences.

• 
  Tilda (Overall Grade: 6.7/10)
  
  excels in design flexibility and ease of use, making it an excellent choice for bloggers, small businesses, and digital marketers who prioritize visual content and professional design. Tilda’s intuitive drag-and-drop interface, combined with its focus on typography and visual appeal, allows users to create stunning websites without coding skills. When comparing Tilda vs Shift4shop, Tilda stands out for its user-friendly design approach and versatile integration options.
• 
  Shift4shop (Overall Grade: 6.4/10)
  
  is a robust ecommerce platform that offers comprehensive tools for online business operations, including payment processing, marketing, and business management. It is particularly well-suited for businesses looking for extensive ecommerce functionalities and a variety of professional, customizable templates. Considering Tilda vs Shift4shop, Shift4shop is ideal for users who need a powerful ecommerce solution with advanced marketing features and strong customer support.

	Overall grade: 6.7	Overall grade: 6.4
Design functionalities & templates	8.6	7.5
Ease of use	8.0	7.0
Ecommerce	7.2	7.6
Website Editors	8.0	7.2
Product testing options	5.9	5.0
Price	8.0	6.7
Hosting quality	6.2	7.8
Website speed optimization	4.9	6.3
Plugins and integrations	7.6	7.3
Marketing features	6.9	8.0
Customer support	5.5	7.9
Security	7.6	8.9
AI capabilities	2.1	0
User Management	7.3	7.9

Best for ecommerce

7.2

7.6

Verdict

: Tilda is excellent for visually appealing and design-focused online stores, while Shift4shop offers more comprehensive ecommerce functionalities and payment options.

• 
  Tilda
  
  : Tilda is ideal for users who prioritize design and visual content. It offers a range of pre-designed blocks and templates, making it suitable for bloggers, small businesses, and digital marketers. Tilda integrates with various services for analytics, email marketing, and payment solutions, providing a versatile tool for building and managing online projects. However, when comparing Tilda vs Shift4shop, Tilda may lack some advanced ecommerce features needed for larger operations.
  
  Score: 7.2
  
• 
  Shift4shop
  
  : Shift4shop excels with its comprehensive ecommerce functionalities, including advanced product page customization, extensive payment gateway integrations, and POS capabilities. It supports a variety of business models, making it a versatile choice for online stores. Shift4shop’s robust marketing tools and customizable templates further enhance its appeal for businesses focused on aggressive marketing strategies.
  
  Score: 7.6
  

Best for informational & business websites

8.4

7.2

• 
  Tilda
  
  : Tilda excels in creating visually stunning informational websites with its focus on typography and visual content. Its intuitive drag-and-drop interface and a wide range of pre-designed blocks and templates make it easy for users to build professional-looking websites without coding skills. Tilda’s versatility and design flexibility make it ideal for bloggers, small businesses, and digital marketers. With a score of 8.4, Tilda stands out as the better option for informational and business websites.
• 
  Shift4shop
  
  : Shift4shop, while primarily an eCommerce platform, offers a variety of customizable templates and tools for website creation. However, its focus on eCommerce features and a steeper learning curve make it less suitable for purely informational websites. With a score of 7.2, Shift4shop is better suited for businesses that require robust eCommerce functionalities alongside their informational content. When comparing Tilda vs Shift4shop, Tilda’s user-friendly design and focus on visual content make it the preferred choice for informational websites.

Detailed comparison

8.6

7.5

🏆

Winner: Tilda.

Tilda excels in offering a wide range of design functionalities and templates, making it a more versatile choice for users looking for creative freedom and professional design options.

Tilda offers a diverse selection of design templates that are suitable for various types of content, all crafted by professional designers. These templates emphasize gorgeous typography, minimalist blocks, and striking images. Users have the flexibility to modify any template significantly or even start from scratch, ensuring the final website can meet a wide range of design preferences and requirements.

Tilda Themes

Shift4Shop provides a selection of over 100 free eCommerce templates, catering to a wide array of design preferences and brand identities. These templates are professionally designed with an emphasis on optimizing sales, employing the latest in technology and design trends. This variety ensures that businesses can find a design that closely aligns with their brand and aesthetic requirements.

Shift4shop Themes

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8.0

7.0

🏆 Winner: Tilda

. Scoring an 8.0, Tilda excels in ease of use with its intuitive drag-and-drop interface and a wide range of modern, responsive templates. Shift4shop, with a score of 7.0, offers a comprehensive set of features but presents a steeper learning curve, especially for beginners. For those prioritizing ease of use, Tilda is the better choice.

Learning Resources

🏆 Winner: Tilda

. Both platforms provide extensive learning resources, but Tilda’s focus on design flexibility and content presentation, along with its detailed articles and video guides, makes it more accessible for users.

7.2

7.6

Tilda and Shift4shop both offer robust ecommerce solutions, but they cater to slightly different needs. Tilda is ideal for users who prioritize design and visual content, while Shift4shop is more suited for those looking for comprehensive ecommerce functionalities and extensive payment options.

Ecommerce themes and templates	6.5	6.5
Product page customization	7.0	7.8
Payment processing and commissions	7.5	8.4
POS capabilities	0.0	7.0
Payment gateways	7.8	9.0
Product numbers	6.0	7.5
Additional ecommerce features	6.5	7.2

Tilda ecommerce features:

• Product Catalogs and Inventory management
• Payment Gateways integration
• Shipping options
• Order management
• Built-in CRM and marketing tools

Shift4shop ecommerce features:

• Payment Gateway integrations
• Inventory management
• Abandoned cart recovery
• Order management

Ecommerce themes & templates

Tilda allows users to build their eCommerce sites using around 20 ready-made online store templates, emphasizing ease of use and the ability to create a store without needing coding or web design skills. The platform focuses on providing a seamless online shopping experience, enabling features such as adding items to the cart, viewing product specifications, customizing additional services like delivery, and choosing payment methods.

Shift4shop, on the other hand, offers a variety of professional, customizable, and mobile-friendly website templates designed specifically for online stores. This makes it a versatile choice for various business models, including dropshipping and print-on-demand.

Product page customization

Tilda enables a wide range of customizations for product pages in online stores, including the design, e-commerce functionalities, and integration with external services. Features like product variants, delivery options, promotional codes, and diverse payment system integrations allow for a personalized shopping experience. Additionally, Tilda offers content personalization to cater to different customer preferences and backgrounds, enhancing the overall user experience.

Shift4shop offers a variety of product page customization features to enhance the online shopping experience. These include advanced product options with inventory tracking, customizable product layouts, and the ability to showcase products through images, zoom, and video. Additionally, the Product Designer app facilitates extensive customization for personalized products. These tools collectively empower merchants to provide detailed and interactive product presentations, catering to diverse customer preferences.

Payment processing

Tilda supports a variety of popular payment systems such as Stripe, PayPal, and 2Checkout, allowing for easy integration to accept online payments. Tilda does not impose additional transaction fees beyond those of the payment gateways themselves. Tilda does not have POS capabilities, focusing instead on online transactions and e-commerce functionalities, with flexibility for “Cash on Delivery” options.

Shift4shop supports over 200 payment gateways, including major providers such as PayPal, Visa, and Stripe, offering a broad range of options for global markets without charging additional transaction fees from the platform itself. However, merchants may incur standard fees from their chosen payment providers, typically ranging from 2-3% per sale. The platform also facilitates POS capabilities through third-party integrations, enabling both online and physical store sales.

8.0

7.2

🏆

Winner: Tilda

. Tilda, with a score of 8.0, offers a user-friendly, block-based design approach that simplifies the process of creating websites without requiring in-depth coding knowledge. It features advanced customization options through its Zero Block feature, allowing for detailed control over design elements for those needing more specific layouts. The platform supports responsive design, ensuring websites are optimized for all devices, and includes built-in SEO tools, analytics, and a range of integrations with third-party services for extended functionality. Tilda caters to a wide spectrum of users, from small business owners to professional designers, making it a versatile tool for web development.

Shift4shop’s editor, scoring 7.2, offers a comprehensive website builder with a focus on e-commerce, enabling the creation of various types of websites with an array of templates and customization options including a drag-and-drop editor. It integrates advanced features for product management, payment processing, and SEO optimization, alongside marketing tools for social media and email campaigns. Security measures and customer support options are in place, although reviews on support quality vary. Pricing is structured around transaction fees for a basic plan with additional tiers for businesses exceeding certain sales volumes.

Mobile editor/app

5.5

0

🏆

Winner: Tilda

. Both Tilda and Shift4shop lack dedicated mobile editor apps, but Tilda offers a slight advantage by allowing users to manage and edit their websites using the mobile browser version of the editor. This feature provides some level of mobile editing capability, making it more convenient for users who need to make adjustments on the go.

Shift4shop, on the other hand, does not provide any mobile editor app or mobile browser editing capabilities, limiting its flexibility for users who require mobile access for website management.

In summary, Tilda is the better option for users needing mobile editing capabilities, even though it does not have a dedicated mobile app, while Shift4shop falls short in this aspect.

5.9

5.0

Overall Result

:

Tilda wins

. Tilda scores 5.9, slightly higher than Shift4shop’s 5.0, due to its broader accessibility and flexibility in testing features. Tilda offers a free version that allows users to test some premium features, making it more accessible for a wider audience. Shift4shop, while also providing a free plan, restricts it to US customers and includes all features within this plan, which may limit its appeal to international users.

Free Plan	Yes	Yes, only for US customers
Trial Duration	No	No
Testing Premium Features	Some features with free plan	All features within free plan

8.0

6.7

Tilda offers a range of affordable plans with significant annual discounts, while Shift4shop provides a free plan with essential features and a paid plan for more flexibility.

	Offerings	Offerings
Free	Free ($0/month): Tilda’s Free plan allows for 1 website with up to 50 pages per website and 50 MB of space per project. It includes a free subdomain on tilda.ws, responsive design on all devices, basic animations, a built-in image and icon library, and Tilda CRM.	Free Plan ($0/month): Requires minimum $500/month processed payments with their Shift4shop payment with 2.90% + 30 Cents transaction fees. Unlimited Products, SEO & Marketing Tools, Unlimited Staff Users, Integrated Blog, Unlimited Bandwidth, 24/7 Customer Support, No Revenue Caps, API Access, Secure Online Payments. This plan allows to manage only 1 website and there is no limitation of number of pages offered.
$10-$20	Personal ($15/month): The Personal plan offers 1 website with up to 500 pages and 1 GB of space. It includes all features of the Free plan plus the ability to connect a custom domain, advanced animations, full access to the Block Library, analytics, SEO tools, and online store capabilities. Value for Price: 7.5	No offering at this amount
$20+	Business ($25/month): The Business plan expands capabilities to 5 websites per account, each with up to 500 pages and 1 GB of space, including source code export and API access. It builds upon the Personal plan features with additions suitable for more extensive business needs. Value for Price: 9.0	Paid Plan ($29/month): All features of the free plan with support for other payment processors such as PayPal. This plan allows to manage only 1 website and there is no limitation of number of pages offered. Value for Price: 8.5

6.2

7.8

🏆

Winner: Shift4shop

Shift4shop outperforms Tilda with its managed cloud hosting, offering unlimited bandwidth and storage, daily backups, and a 99.9% uptime guarantee. Tilda, while providing cloud hosting with up to 1GB storage, lacks an uptime guarantee and does not disclose data center locations, making it less robust for high-demand eCommerce needs.

Do they offer hosting?	Yes, cloud hosting	Yes, with unlimited bandwidth and storage, daily backups
Data Centers:	Not disclosed	Not disclosed
Type of hosting:	Cloud Hosting	Managed Cloud Hosting
Uptime:	99.9%	99.9%
Uptime Guarantee:	No	Yes, 99.9%

4.9

6.3

🏆 Winner: Shift4shop

Both Tilda and Shift4shop have their own strategies for optimizing website speed, but Shift4shop has a slight edge due to its more comprehensive approach.

Focus	Lazy Loading, Image Optimization	CDN, Code Minification, Image optimization, Caching
Performance Tools	Varies based on optimization	Varies based on optimization
Key Strategies	Lazy Loading, Image Optimization	CDN, Code Minification, Image optimization, Caching
Load Times	Varies based on optimization and complexity	Varies based on optimization
Page Speed Scores Range	Varies based on optimization and complexity	Varies based on optimization
Core Web Vitals Improvement	No information provided	No information provided

Tilda is a web-based platform designed for creating websites, landing pages, and online stores without the need for coding skills. It offers a wide range of pre-designed blocks and templates that users can customize to fit their design needs, making it suitable for bloggers, small businesses, and digital marketers. Tilda focuses on typography and visual content, enabling users to create visually appealing and professional-looking websites. Additionally, it integrates with various services for analytics, email marketing, and payment solutions, making it a versatile tool for building and managing online projects. Tilda employs strategies like lazy loading and image optimization to enhance website speed, but the load times and PageSpeed scores can vary significantly depending on the level of optimization and the complexity of the website.

Shift4shop, on the other hand, is an eCommerce platform that offers a variety of professional, customizable, and mobile-friendly website templates aimed at facilitating online business operations. It supports a wide array of business models including dropshipping and print-on-demand, and provides tools for website creation, payment processing, marketing, and business management. The platform adopts a comprehensive pricing model, including a free plan with essential features for businesses willing to use Shift4Shop’s payment processor. Shift4shop employs a more comprehensive set of strategies for speed optimization, including CDN, code minification, image optimization, and caching. These strategies help in maintaining consistent load times and PageSpeed scores, making Shift4shop a more reliable option for website speed optimization.

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7.6

7.3

🏆 Winner: Tilda.

Tilda scores 7.6, slightly ahead of Shift4shop’s 7.3, thanks to its diverse range of integrations that enhance ecommerce capabilities, data management, and analytics. Tilda’s focus on visual content and typography, combined with its extensive integration options, makes it a versatile tool for various online projects.

Shift4shop, while offering a robust set of plugins and extensions, including advanced analytics and SEO tools, falls just short in comparison. Its comprehensive app store and educational resources are valuable, but Tilda’s seamless integration with popular services gives it the edge.

Shift4shop Applications

6.9

8.0

🏆

Overall Winner: Shift4shop

. Shift4shop excels with its comprehensive marketing tools, including advanced ads and promotions, making it ideal for businesses focused on aggressive marketing strategies. Tilda, while user-friendly and visually appealing, lacks some of the advanced marketing features.

SEO Tools	✓	✓
Email Marketing	✓	✓
Blogging	✓	✓
Social Media Integration	Yes	Yes
Analytics and Reporting	Yes, through integration of Google Analytics	Yes
Ads and Promotions	No	Yes

5.5

7.9

🏆 Winner: Shift4shop

. In the Tilda vs Shift4shop comparison, Shift4shop takes the lead with its extensive 24/7/365 customer support. Shift4shop offers multiple support channels, including US chat support, US phone support, and European support, ensuring users can get help whenever they need it. The dedicated eCommerce support team is highly praised for its responsiveness and effectiveness in resolving issues.

Tilda, on the other hand, provides customer support primarily via email, with no specified hours of availability. While Tilda’s Help Center offers comprehensive articles and tutorials for self-help, the lack of immediate support options can be a drawback for users needing quick assistance. This makes Shift4shop the more reliable choice for robust customer support.

7.6

8.9

🏆

Winner: Shift4shop

. Shift4shop excels in security with a high score of 8.9, offering comprehensive measures such as PCI compliance, daily backups, advanced fraud protection, and Cloudflare DDoS protection. These features ensure robust protection for eCommerce businesses, making it a reliable choice for secure online transactions.

Tilda, with a security score of 7.6, also provides essential security features like GDPR compliance, DDoS prevention, and SSL certificates. While it offers solid protection for general website needs, it doesn’t match the extensive security infrastructure of Shift4shop, which is crucial for eCommerce operations.

2.1

0

AI Builder	Tilda does not have an AI website builder	Shift4shop does not have an AI builder
AI Ecommerce Features	Tilda does not have any AI ecommerce features	Shift4shop does not have AI ecommerce features
AI Content Generation	Basic AI text generation for headlines and text blocks	Shift4shop does not have AI content generation features
Additional AI Features	None	None

🏆 Winner: Tilda

. Tilda, with a score of 2.1, offers basic AI content generation features, allowing users to generate headlines and text blocks through its Page Editor. Although limited, this feature provides some level of AI assistance in content creation, which can be beneficial for users looking to streamline their website building process.

Shift4shop, with a score of 0, does not offer any AI capabilities. This lack of AI features means that users will need to rely entirely on manual processes for content creation, ecommerce management, and other website functionalities.

7.3

7.9

🏆 Winner: Shift4shop

. Both Tilda and Shift4shop offer robust user management features, but Shift4shop provides more detailed role customization and scalability.

• Tilda’s Collaborators feature allows adding teammates with either Full or Limited access. Full access enables collaborators to edit, publish, delete pages, view requests and statistics, and make changes to built-in website services. Limited access allows the project owner to specify what actions the collaborator can perform. This feature is available as a premium offering, and adding more collaborators requires additional payment, with costs adjusted based on previously paid periods. It applies to the entire account, not individual projects, and collaborators can be managed or replaced through the Site Settings.
• Shift4shop allows for multiple users to manage and edit a website, with the number of staff user slots varying by plan. Additional users can be added as needed through the purchase of extra Staff User seats at $10 per user per month. This system is designed to accommodate business growth by enabling the distribution of website management tasks among staff members with customizable roles and permissions.

Shift4shop User Roles and Access Levels:

Additional Features

SSL Certificate	✓	✓
Custom Domain	✓	✓
Free Custom Domain Included	X	X
International Domains	✓	✓
Mobile Responsive	✓	✓
Page Speed	✓	✓
Website Builder Mobile App	X	X
Convert a Website To An App	X	X
Website Analytics	✓	✓
Multilingual Sites	✓	✓
Multiple Users	✓	✓

User Feedback

Tilda

47 reviews

4.6 out of 5 stars

Shift4shop

34 reviews

3.9 out of 5 stars

Tilda Publishing receives varied feedback from users, highlighting its strengths in offering a no-code, customizable website building experience with features like Zero Block for personalization and easy backend setup. Users appreciate its affordability, user-friendly interface, and responsive customer support. However, criticisms include buggy font customization, limited design elements, and instability in some of its features. Despite these drawbacks, many find Tilda beneficial for creating professional websites quickly and managing multiple sites under one plan, although some users advise caution due to issues with stability and customer support.

Shift4Shop reviews present a mixed but generally positive perspective from users. They appreciate the platform’s feature-rich storefront capabilities, ease of use, and versatility in integrating various services, which facilitates online sales and efficient eCommerce management. However, critiques focus on the less intuitive user experience, occasional technical issues such as slow site loading, and the perceived degradation of customer service quality since the Shift4Shop takeover. Additionally, some users find the setup process and system architecture to be overly complex and dated. Despite these criticisms, Shift4Shop is recognized for its cost-effectiveness, support for different customer types, and the ability to solve a variety of eCommerce-related problems, benefiting users by enhancing their online sales capabilities and operational efficiency.

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