Unbounce vs Carbonmade: Comprehensive comparison guide for 2024

Final verdict


Unbounce and Carbonmade both offer unique strengths tailored to different user needs, but they cater to distinct audiences.


  • Unbounce (Overall Grade: 6.4/10)

    is a powerful tool for marketers focused on creating high-converting landing pages. It excels in providing a wide range of customizable templates, advanced marketing features, and robust security measures. When comparing Unbounce vs Carbonmade, Unbounce is ideal for users who need a platform that integrates well with various marketing tools and offers extensive support for optimizing conversion rates.

  • Carbonmade (Overall Grade: 4.4/10)

    , on the other hand, is designed specifically for creatives looking to showcase their work online. It offers a user-friendly interface, customizable layouts, and excellent hosting quality. Considering Unbounce vs Carbonmade, Carbonmade is perfect for photographers, illustrators, and designers who need a simple yet effective way to create and manage online portfolios without any coding skills.

Best for ecommerce

4.8
0


Verdict

: Unbounce offers basic ecommerce functionalities through integrations, making it a better choice for ecommerce compared to Carbonmade, which lacks any ecommerce features.


  • Unbounce

    : Unbounce is primarily designed for creating high-converting landing pages but offers some ecommerce capabilities through integrations with platforms like Shopify and Ecwid. This makes it a viable option for users needing basic ecommerce functionalities. However, it is not a full-fledged ecommerce platform and may not be suitable for more complex ecommerce needs.

  • Carbonmade

    : Carbonmade is tailored for creatives looking to showcase their work online. It does not offer any ecommerce features, making it unsuitable for users who need to sell products online. Its focus remains on providing customizable layouts for portfolios rather than ecommerce solutions.

Best for informational & business websites

5.9
5.9


Verdict

: When it comes to Unbounce vs Carbonmade for informational business websites, both platforms score equally at 5.9, but they cater to different needs. Unbounce is ideal for those focused on conversion optimization, while Carbonmade excels in showcasing creative portfolios.


  • Unbounce

    : Unbounce is a powerful tool for creating high-converting landing pages, popups, and sticky bars. It offers a wide range of customizable templates and a user-friendly drag-and-drop interface. While it excels in conversion optimization and integrates well with various marketing tools, it may be more complex for users who simply need an informational site without the need for advanced marketing features.

  • Carbonmade

    : Carbonmade is tailored for creatives who want to showcase their work online. It offers fully customizable layouts and an easy-to-use drag-and-drop interface, making it perfect for photographers, illustrators, and designers. While it lacks the advanced marketing and conversion tools of Unbounce, its simplicity and focus on creative portfolios make it an excellent choice for users looking to create visually appealing informational websites.

Detailed comparison

Design functionalities & templates

Design FunctionalitiesRepresents how well each platform allows for creative design and customization of websites.Score Components:

  • Template Variety (30%): Range and quality of design templates.
  • Customization (30%): Flexibility and options for design alterations.
  • User Interface (20%): Ease and intuitiveness of the design process.
  • Responsiveness (10%): Adaptability to different devices and screen sizes.
  • Innovation (10%): Unique design features and tools.
7.8
7.3

🏆

Winner: Unbounce.

If you’re looking for a platform with a strong focus on conversion optimization and a wide range of customizable templates, Unbounce is the preferred choice.

Unbounce provides a gallery of over 100 high-converting templates for landing pages, popups, and sticky bars. These templates are designed with conversion in mind, incorporating knowledge and insights gained from Unbounce’s experience in optimizing landing pages. Users have the flexibility to choose from these ready-to-use templates or start with a blank canvas to create their own designs using Unbounce’s drag-and-drop builder.


Unbounce Themes

Unbounce templates
Unbounce website template

Carbonmade, on the other hand, does not use traditional templates. Instead, the platform creates a personalized portfolio website based on the inputs of the users. This approach is tailored for creatives, enabling personalized, profession-specific layouts, responsive designs across devices, and support for unlimited uploads, including 4K videos. It provides a plethora of premade blocks and layouts for easy, drag-and-drop website design, along with specific features for various creative professions.


Wix Themes

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Ease of use

Ease of useReflects the platform’s overall user-friendliness.Score
Components:

  • Learning curve (40%): Quickness and ease of getting started.
  • Interface design (30%): Simplicity and intuitiveness of layout.
  • User guidance (20%): Quality of tutorials and support.
  • Flexibility (10%): Adaptability to various user skills.
8.2
8.3


🏆 Winner: Carbonmade

. With a score of 8.3, Carbonmade edges out Unbounce, which scores 8.2. Carbonmade’s straightforward drag-and-drop interface and customizable layouts make it particularly user-friendly for creatives looking to build online portfolios without coding skills. Unbounce, while also user-friendly, is more focused on creating high-converting landing pages and may have a steeper learning curve for those unfamiliar with digital marketing tools.


Learning Resources


🏆 Winner: Unbounce

. Unbounce offers a rich collection of learning resources, including a comprehensive Help Centre, podcasts, and a video library, making it easier for users to maximize the platform’s capabilities. Carbonmade also provides helpful video tutorials and a help center, but Unbounce’s resources are more extensive and varied.

For ecommerce

EcommerceMeasures the platform’s effectiveness in supporting online business activities.Score Components:

  • Ecommerce themes and templates (20%): Variety and design of templates.
  • Product management (25%): Ease of managing and organizing products.
  • Payment options (25%): Variety and convenience of payment methods.
  • Ecommerce features (20%): Features for managing an ecommerce store.
  • Integration (10%): Compatibility with external e-commerce tools and services.
4.8
0

Unbounce and Carbonmade are not primarily designed for ecommerce, but Unbounce offers some capabilities through integrations with platforms like Shopify and Ecwid. Carbonmade, on the other hand, does not provide any ecommerce features, making it less suitable for online selling.

Unbounce Logo

Ecommerce themes and templates

2.0

0.0

Product page customization

3.0

0.0

Payment processing and commissions

6.5

0.0

POS capabilities

0.0

0.0

Payment gateways

7.0

0.0

Product numbers

0.0

0.0

Additional ecommerce features

4.5

0.0

Unbounce ecommerce features:

  • Shopify, Ecwid, or other ecommerce solutions integration

Carbonmade ecommerce features:

  • There are no ecommerce features provided by Carbonmade

Ecommerce themes & templates

Unbounce primarily focuses on building landing pages and does not have ecommerce-specific templates. Carbonmade also does not offer any templates for ecommerce purposes.

Product page customization

Unbounce allows for the creation and customization of product pages through integrations with ecommerce platforms such as Shopify or Ecwid. Carbonmade does not have ecommerce capabilities, thus it is not possible to have product pages.

Payment processing

Unbounce supports payment processing through an integration with Stripe, allowing users to create landing pages that can handle transactions directly. Stripe facilitates global payments in over 135 currencies, and Unbounce does not charge additional fees for transactions, implying that fees are subject to Stripe’s own pricing structure. Carbonmade does not have payment processing capabilities.

In summary, while Unbounce offers some ecommerce functionalities through integrations, Carbonmade lacks any ecommerce features, making Unbounce the more viable option for users needing basic ecommerce capabilities.

Website Editors

Website EditorsEvaluates the platforms’ website building and editing capabilities.Score Components:

  • Customization tools (40%): Range and power of editing features.
  • Editor usability (30%): User experience within the editor.
  • Design flexibility (20%): Freedom in layout and design changes.
  • Update and maintenance ease (10%): Simplicity of updating and maintaining the site.
7.5
7.6

🏆

Winner: Carbonmade

. Carbonmade, with a score of 7.6, offers a range of features designed for creatives to build personalized, professional online portfolios without requiring coding knowledge. Its editor provides responsive design across devices, 4K video support, unlimited image and video uploads, and premade blocks for customization. The platform also includes unique features such as private portfolios, a before/after block, gallery slideshows, and a talent pool to connect with other creatives and potential clients.

Unbounce’s editor, scoring 7.5, is equipped with a user-friendly drag-and-drop interface, enabling users to design and customize landing pages without the need for coding skills. It offers a variety of templates, widgets, and elements such as forms and buttons, alongside options for integrating custom HTML, CSS, and JavaScript for advanced customization. The platform supports responsive design, ensuring landing pages perform well across all devices, and includes features for A/B testing and dynamic text replacement to optimize conversion rates.

Unbounce website editor

Mobile editor/app

0
0

🏆

Winner: None

. Both Unbounce and Carbonmade do not offer dedicated mobile editor apps. This means that users of these platforms will need to rely on desktop versions for editing and managing their websites. While both platforms excel in their respective niches—Unbounce for landing pages and Carbonmade for creative portfolios—the lack of mobile editing capabilities may be a limitation for users who require on-the-go website management.

In summary, neither Unbounce nor Carbonmade provides a mobile editor app, making this a non-factor in choosing between the two platforms.

Product testing options

Product Testing OptionsAssesses the options for trying out platform features before commitment.Score Components:

  • Trial quality (40%): Extent and usefulness of the trial or free version.
  • Feature accessibility (30%): How many features are available to test.
  • Trial duration (20%): Length of the trial period.
  • Ease of transition (10%): Smoothness of moving from trial to paid plans.
6.6
7.2


Overall Result

:

Carbonmade wins

. Carbonmade scores 7.2, outperforming Unbounce’s score of 6.6. Carbonmade offers a trial version that allows users to test all features, providing a comprehensive evaluation period. Unbounce, while also offering a 14-day free trial, requires billing information for access to premium features, which may be a drawback for some users.

Unbounce Logo

Free Plan
No No

Trial Duration
14 days Yes

Testing Premium Features
Possible with billing info
All features within the trial period

Price

PriceLooks at the cost-effectiveness and value for money of each platform.Score Components:

  • Plan value (40%): What each pricing tier offers.
  • Transparency and clarity (30%): Clearness of pricing structures.
  • Flexibility of plans (20%): Range of options to suit different budgets.
  • Hidden costs (10%): Additional expenses not included in the plan.
7.0
7.9


Carbonmade offers more budget-friendly plans, while Unbounce provides more advanced features and scalability options, especially for enterprise-level needs.

Unbounce Logo


Offerings


Offerings


$0-$10
No offering at this amount.

BEGINNER ($9/month):

8 Projects, Unlimited images/videos, Basic Blocks, Limited Support, 3 Navigations, SD Video, Audio Uploads.

Value for Price:


5.0


$10-$20
No offering at this amount.

PRO ($12/month):

50 Projects, More Portfolio Grids, Premium Blocks, Unbranded, Portfolio statistics, Custom Pages, Private Portfolio, Unlimited images/videos, 5 Navigations, HD Video & Audio, Priority Support.

Value for Price:


7.0


$20-$30
No offering at this amount.

UNLIMITED ($22/month):

UNLIMITED projects/pages, Everything else, All features in PRO, Extra Karma.

Value for Price:


8.5


$90-$100

Build ($99.00/month):

Provides tools for building and launching high-converting landing pages, unlimited pages, popups, sticky bars, a form builder, free hosting, AI copywriting, custom scripts, 1,000+ integrations, support for 1 root domain with unlimited subdomains, catering up to 20,000 monthly unique visitors.

Value for Price:


6.5

No offering at this amount.

$100-$200

Experiment ($149.00/month):

Includes everything in the Build plan plus unlimited A/B tests, advanced reporting, dynamic text replacement, support for 2 root domains, and up to 30,000 monthly unique visitors.

Value for Price:


7.5

No offering at this amount.

$200-$300

Optimize ($249.00/month):

Adds to the Experiment plan with AI traffic optimization, visitor behavior insights, advanced targeting, supports 3 root domains, and caters to up to 50,000 monthly unique visitors.

Value for Price:


8.0

No offering at this amount.

$600+

Concierge (Starting at $649/month):

Offers everything in the Optimize plan plus dedicated support, implementation services, client and user management, flexible add-on plans for scaling, starting with 5 root domains and 100,000 monthly unique visitors, with options to scale.

No offering at this amount.
In some cases companies have different prices based on various components like a
location. As a result in rare cases the prices displayed here can differ from the ones you see on their
websites.

Hosting quality

Hosting
quality
Examines the reliability and performance of the hosting solutions.Score Components:

  • Uptime (40%): Consistency and reliability of website availability.
  • Speed (30%): Loading times and performance.
  • Bandwidth and storage (20%): Sufficiency of resources provided.
  • Data centers (10%): Quality and distribution of hosting infrastructure.
3.9
6.1

🏆

Winner: Carbonmade

Carbonmade offers managed hosting with unlimited storage, making it a better choice for creatives needing ample space for their portfolios. Unbounce, while providing hosting, lacks detailed information about its hosting type and data centers, which may be a concern for users needing transparency and reliability. Carbonmade’s higher score reflects its more robust hosting features.

Unbounce Logo

Do they offer hosting?

Yes

Yes, with unlimited storage

Type of hosting:

Not specified

Managed Hosting

Uptime:

99.96%

Not disclosed

Uptime Guarantee:

No

No

Website Speed Optimization

Website Speed OptimizationEvaluates optimization of website loading timesScore Components:

  • PageSpeed Score (30%): Google’s score indicating performance optimization.
  • Loading Time (30%): The average time until a website is fully interactive.
  • Mobile Optimization (15%): Optimization effectiveness for mobile devices.
  • Resource Optimization (15%): Optimizing images, scripts, and other heavy resources.
  • CDN Usage (10%): Use of CDN to enhance speed across geolocations.
5.6
5.0


🏆 Winner: Unbounce

Both Unbounce and Carbonmade have varying load times and PageSpeed scores, but Unbounce has a slight edge due to its specific strategies for speed optimization.

Unbounce Logo

Focus

Landing pages, popups, sticky bars

Online portfolios for creatives

Performance Tools

Speed Booster, Caching, Image optimization

Not specified

Key Strategies

Image optimization, Caching, Speed Booster

Not specified

Load Times

Varies depending on optimization and website complexity

Varies depending on optimization

Page Speed Scores Range

Varies depending on optimization and website complexity

Varies depending on optimization

Core Web Vitals Improvement

Not specified

Not specified

Unbounce is a powerful, user-friendly website builder specifically designed for creating custom landing pages, popups, and sticky bars. It is particularly favored for its strong focus on optimizing conversion rates, allowing users to design high-converting pages without needing any coding skills. Unbounce provides a wide range of templates and a drag-and-drop interface, making it easy to create and test different layouts and elements to see what works best for your audience. Additionally, it integrates with numerous marketing tools and analytics platforms, enabling marketers to capture leads, launch campaigns, and analyze performance data all in one place. Unbounce employs strategies like image optimization, caching, and a Speed Booster to enhance website speed.

Carbonmade, on the other hand, is a website builder designed specifically for creatives who want to showcase their work online without the need for coding skills. It offers fully customizable layouts that are perfect for a wide range of professionals such as photographers, illustrators, motion designers, graphic designers, and copywriters. Carbonmade provides an easy and fast way to create and manage online portfolios, featuring pre-designed templates along with various features and tools. However, Carbonmade does not specify any particular strategies for speed optimization. Both platforms have varying load times and PageSpeed scores, but Unbounce’s specific strategies give it a slight edge in this comparison.

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Plugins and integrations

Plugins and integrationsMeasures the range and effectiveness of additional plugins and integrations.Score Components:

  • Variety of options (40%): Range of available add-ons.
  • Integration smoothness (30%): Ease of integrating plugins into the site.
  • Quality of plugins (20%): Functionality and reliability of the options.
  • Custom integration capabilities (10%): Support for custom or third-party integrations.
6.8
0


🏆 Winner: Unbounce.

Unbounce scores 6.8, offering a variety of integrations that enhance its landing page functionality. With over 50 apps and integrations, Unbounce provides tools for advanced analytics, marketing automation, e-commerce transactions, and personalized user engagements. Carbonmade, on the other hand, does not support any plugins or integrations, making Unbounce the superior choice for users needing extended functionalities.

Unbounce Applications

Unbounce apps and integrations

Marketing Features

Design FunctionalitiesRepresents how well each platform allows for creative design and customization of websites.Score Components:

  • Template Variety (30%): Range and quality of design templates.
  • Customization (30%): Flexibility and options for design alterations.
  • User Interface (20%): Ease and intuitiveness of the design process.
  • Responsiveness (10%): Adaptability to different devices and screen sizes.
  • Innovation (10%): Unique design features and tools.
7.4
1.0

🏆

Overall Winner: Unbounce

. Unbounce excels with its comprehensive marketing tools, particularly in SEO, email marketing integrations, and ad campaign management. Carbonmade, while excellent for portfolio creation, lacks many advanced marketing features.

Unbounce Logo

SEO Tools


Yes



No


Email Marketing


Yes, with third-party integrations



No


Blogging


No



No


Social Media Integration


Yes



Basic social network links


Analytics and Reporting


Yes



Basic Google Analytics integration


Ads and Promotions


Yes, tailored landing pages for ad campaigns



No

Customer Support

Customer supportEvaluates the quality and availability of support options.Score Components:

  • Response time (40%): Speed of support responses.
  • Support quality (30%): Effectiveness and helpfulness of the support.
  • Availability (20%): Range of support channels (phone, chat, email).
  • Resource richness (10%): Quality of self-help and educational materials.
7.7
5.8


🏆 Winner: Unbounce

. When comparing Unbounce vs Carbonmade, Unbounce stands out with a higher customer support score of 7.7. Unbounce offers a variety of support options, including live chat, email, and phone support available Monday to Friday, from 6 AM to 6 PM PST. Additionally, users have access to 24/7 support through their Help Centre, Community, and Chat Bot, ensuring continuous assistance.

Carbonmade, on the other hand, has a customer support score of 5.8 and primarily relies on a ticket-based system for support. While response times are generally quick, the lack of live support options means users may experience delays in receiving immediate assistance. This can be a drawback for users who need prompt resolutions to their issues.

Overall, Unbounce provides a more comprehensive and accessible support system, making it the better choice for users who prioritize robust customer support.

Security

SecurityLooks at the platforms’ security measures and data protection.Score Components:

  • Data protection (40%): Safeguards for user and customer data.
  • SSL and encryption (30%): Implementation of secure connections.
  • Compliance (20%): Adherence to industry security standards.
  • Regular updates (10%): Frequency of security updates and patches.
8.4
5.8

🏆

Winner: Unbounce

. Unbounce stands out with its comprehensive security measures, including PCI Level 4 Merchant status, GDPR compliance, and robust disaster recovery strategies. The platform’s secure, multi-tenant environment, strict access controls, and daily data backups ensure high levels of data protection. Unbounce’s commitment to security is further demonstrated by its encrypted communications and stringent firewall policies, making it a reliable choice for users prioritizing data safety.

Carbonmade, while excellent for creating and managing online portfolios, does not emphasize security to the same extent. Its primary focus is on providing an easy and fast way to showcase creative work, with less attention given to advanced security features. This makes Unbounce the better option for users who need a more secure platform.

AI Capabilities

AI capabilitiesMeasures the effectiveness of AI-driven features and tools.Score Components:

  • Automation efficiency (40%): Impact of AI on streamlining processes.
  • Personalization (30%): AI-driven customization for users or customers.
  • AI-Assisted design (20%): Role of AI in website design and functionality.
  • Data analysis (10%): Use of AI in interpreting user data and analytics.
7.5
0
Unbounce Logo

AI Builder

Unbounce’s Smart Builder offers personalized templates, copy, and design recommendations

Carbonmade does not have an AI builder

AI Content Generation

Smart Copy tool for generating, remixing, and expanding content

Carbonmade does not have AI content generation features

AI Traffic Optimization

Smart Traffic directs visitors to the most appropriate landing page variant




Conversion Intelligence

AI-driven insights for improving landing page effectiveness




🏆 Winner: Unbounce

. Unbounce, with a score of 7.5, leverages AI to enhance the creation and optimization of landing pages. Its Smart Builder, Smart Copy, and Smart Traffic features provide users with personalized recommendations, content generation, and traffic optimization, making it a robust tool for marketers aiming to boost conversion rates.

Carbonmade, with a score of 0, does not offer any AI capabilities. It focuses on providing a straightforward and user-friendly platform for creatives to showcase their work without the need for coding skills.

User Management

User ManagementAssesses the platforms’ capabilities in managing user roles, permissions, and accessibility.Score Components:

  • Role Customization (40%): Flexibility in creating and defining user roles and
    permissions.
  • Ease of Management (30%): User interface and tools for managing users.
  • Access Control (20%): Effectiveness of access control measures for different user
    levels.
  • Scalability (10%): Ability to manage a growing number of users efficiently.
7.2
2.8


🏆 Winner: Unbounce

. Managing your online team with Unbounce and Carbonmade involves different approaches to website editing access.

  • Unbounce offers one staff account on its basic plan, with the option to expand up to 15 accounts on the premium plan. It also provides customizable permissions, enabling you to restrict or grant access based on roles such as viewer, author, and administrator.
  • Carbonmade allows only one user to manage and edit a website, which can be limiting for teams.

Both platforms support simultaneous editing. Unbounce uses avatar icons to indicate co-workers, while Carbonmade does not support multiple users.

Unbounce User Roles and Access Levels:

Role Description Access Highlights
Viewers Members of your team who want to view and approve pages, popups, or sticky bars before publication. – Can access pages, popups, sticky bars, stats, and leads. – Cannot edit/manage pages or access account management, billing details, domains, or add users.
Authors Designers or copywriters invited to edit landing pages. – Can edit, manage, publish/unpublish pages, popups, sticky bars. – Have access to viewing leads and stats. – Cannot access account management, billing details, domains, or add users.
Administrators Manage the Unbounce account, including billing details. – Can edit, manage, publish/unpublish pages, popups, sticky bars. – Can access account management, billing details, domains, and add users. – Cannot delete leads or remove other Admins.

Additional Features

Unbounce Logo

SSL Certificate






X


Custom Domain









Free Custom Domain Included






X


International Domains









Mobile Responsive









Page Speed









Website Builder Mobile App


X



X


Convert a Website To An App


X



X


Website Analytics









Multilingual Sites









Multiple Users



X

User Feedback

Unbounce
359 reviews
4.4 out of 5 stars
Carbonmade
27 reviews
4.2 out of 5 stars

The reviews for Unbounce reveal a mixed sentiment among users. On the positive side, many appreciate its user-friendly, drag-and-drop page builder, which facilitates the quick creation and editing of landing pages without the need for technical expertise. Users find it beneficial for A/B testing, integrating with CRMs, and swiftly turning around marketing content. However, there are notable concerns, particularly with a case of unexpected switch to an annual plan without consent and refusal to refund, indicating potential issues with customer service and billing practices. Additionally, some users mention technical limitations, such as responsiveness issues and the absence of global elements for content updates across multiple pages, which can hinder efficiency.

Users appreciate Carbonmade for its ease of use, modern design templates, and no-code platform, which simplifies creating professional portfolios. However, some express a desire for a freemium plan and note limitations in customization and mobile site loading times. The platform is highly recommended for creatives, particularly illustrators and graphic designers, for its variety of design options and efficient customer service. Despite concerns over pricing, the overall sentiment is positive, with users finding value in Carbonmade’s ability to showcase their work effectively and streamline portfolio management.

The making of this blog

We followed a clear, step-by-step process to write and research this article.

FAQ

What are the main differences between Unbounce and Carbonmade?

Unbounce is primarily focused on optimizing conversion rates with tools for A/B testing and marketing integrations, making it ideal for marketers. Carbonmade, on the other hand, is tailored for creatives looking to showcase their work with customizable layouts and an easy-to-use interface.

Can I use Unbounce or Carbonmade for ecommerce?

Unbounce offers limited ecommerce functionalities through integrations with platforms like Shopify, suitable for creating marketing-focused landing pages that can handle transactions. Carbonmade does not support ecommerce features, making it unsuitable for online selling.

Which platform is easier to use, Unbounce or Carbonmade?

Both platforms are user-friendly, but Carbonmade is slightly easier to use, especially for creatives who need a simple platform to showcase their work. Unbounce, while also user-friendly, is geared more towards users familiar with digital marketing tools.

How do Unbounce and Carbonmade handle customer support?

Unbounce provides comprehensive support options including live chat, email, and phone support, along with a rich collection of online resources. Carbonmade mainly offers support through a ticket-based system, which may not provide immediate assistance like Unbounce’s live support options.

Which platform offers better security features?

Unbounce has robust security measures in place, including PCI compliance and encrypted communications, making it a more secure option for users who prioritize data safety. Carbonmade, while secure, does not focus as heavily on advanced security features.

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