Final verdict
Unbounce and Hocoos both offer unique features tailored to different user needs, but they cater to slightly different audiences.
-
Unbounce (Overall Grade: 6.4/10)
is a powerful tool for creating high-converting landing pages, popups, and sticky bars. It excels in conversion optimization, offering a wide range of templates and a user-friendly drag-and-drop interface. Unbounce integrates seamlessly with various marketing tools and analytics platforms, making it ideal for marketers focused on lead generation and campaign performance. However, it lacks some advanced ecommerce features and has mixed user feedback regarding customer service and technical limitations. -
Hocoos (Overall Grade: 5.6/10)
stands out with its AI-driven website builder, which simplifies the creation of personalized websites. It offers a range of ecommerce features, including product and order management, payment processing, and SEO optimization. Hocoos is particularly suitable for users with no coding or design experience, leveraging AI to streamline website development. Despite its innovative approach, Hocoos lacks detailed user feedback and traditional learning resources, which may be a drawback for some users.
|
|
|
|---|---|---|
|
Design functionalities & templates |
7.8 |
7.2 |
|
Ease of use |
8.2 |
8.1 |
|
Ecommerce |
4.8 |
7.4 |
|
Website Editors |
7.5 |
7.7 |
|
Product testing options |
6.6 |
7.5 |
|
Price |
7.0 |
7.8 |
|
Hosting quality |
3.9 |
2.4 |
|
Website speed optimization |
5.6 |
6.2 |
|
Plugins and integrations |
6.8 |
6.3 |
|
Marketing features |
7.4 |
7.0 |
|
Customer support |
7.7 |
3.0 |
|
Security |
8.4 |
4.5 |
|
AI capabilities |
7.5 |
7.3 |
|
User Management |
7.2 |
0.0 |
Best for ecommerce
4.8
7.4
Verdict
: Unbounce vs Hocoos presents a clear distinction in ecommerce capabilities. Hocoos is better suited for comprehensive ecommerce needs, while Unbounce excels in conversion optimization but lacks dedicated ecommerce features.
-
Unbounce
: Primarily a landing page builder, Unbounce focuses on conversion optimization with tools like A/B testing and Smart Traffic insights. It integrates with ecommerce platforms like Shopify and Ecwid but lacks specific ecommerce templates and features. This makes Unbounce more suitable for businesses that need high-converting landing pages rather than a full-fledged ecommerce solution. -
Hocoos
: As an AI-driven website builder, Hocoos offers a robust set of ecommerce features, including product and order management, payment processing, and marketing tools. Its AI technology generates customized websites based on user inputs, making it ideal for businesses looking for a comprehensive and user-friendly ecommerce platform.
Best for informational & business websites
5.9
7.4
Verdict
: Hocoos is the better choice for creating informational business websites due to its higher score and user-friendly AI-driven design process. Unbounce, while powerful for landing pages, is less suited for comprehensive informational sites.
-
Unbounce
: Unbounce is tailored for creating high-converting landing pages, popups, and sticky bars. Its drag-and-drop interface and extensive template library make it easy to design and test different layouts. However, its focus on conversion rate optimization and landing pages means it may not be the best fit for full-fledged informational business websites. Score: 5.9 -
Hocoos
: Hocoos excels in creating professional-looking websites quickly and easily, thanks to its AI-driven design process. It offers customizable templates, ecommerce integration, SEO optimization, and mobile responsiveness, making it a versatile choice for informational business websites. Its higher score reflects its suitability for users seeking a straightforward, efficient website builder. Score: 7.4
Detailed comparison
Design functionalities & templates
Design FunctionalitiesRepresents how well each platform allows for creative design and customization of websites.Score Components:
- Template Variety (30%): Range and quality of design templates.
- Customization (30%): Flexibility and options for design alterations.
- User Interface (20%): Ease and intuitiveness of the design process.
- Responsiveness (10%): Adaptability to different devices and screen sizes.
- Innovation (10%): Unique design features and tools.
7.8
7.2
🏆
Winner: Unbounce.
If you’re looking for a platform that offers a wide range of high-converting templates and a user-friendly drag-and-drop interface, Unbounce is the preferred choice.
Unbounce provides a gallery of over 100 high-converting templates for landing pages, popups, and sticky bars. These templates are designed with conversion in mind, incorporating knowledge and insights gained from Unbounce’s experience in optimizing landing pages. Users have the flexibility to choose from these ready-to-use templates or start with a blank canvas to create their own designs using Unbounce’s drag-and-drop builder.
Compared to Unbounce, Hocoos offers a unique approach to creating websites using AI. Instead of using pre-designed templates, Hocoos uses AI to understand your requirements and design preferences based on a simple questionnaire. This approach allows for the creation of customized websites without the need for manual editing or starting from a predetermined template. However, Hocoos does not provide a link to their themes page or any screenshots of their templates or template examples.
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Ease of use
Ease of useReflects the platform’s overall user-friendliness.Score
Components:
- Learning curve (40%): Quickness and ease of getting started.
- Interface design (30%): Simplicity and intuitiveness of layout.
- User guidance (20%): Quality of tutorials and support.
- Flexibility (10%): Adaptability to various user skills.
8.2
8.1
🏆 Winner: Unbounce
. With a score of 8.2, Unbounce slightly edges out Hocoos, which scored 8.1. Unbounce is praised for its intuitive drag-and-drop builder and a wide selection of templates, making it easy for users to design and customize landing pages. Hocoos, on the other hand, is recognized for its ease of use, catering to users with no coding or design experience, and leveraging AI-driven features for rapid website development.
Learning Resources
🏆 Winner: Unbounce
. Unbounce offers a rich collection of learning resources designed to help users maximize their platform’s capabilities, including a comprehensive Help Centre, the Unprompted Podcast for marketing insights, and a Video Library for visual learning. Hocoos, while emphasizing simplicity and AI content generation, lacks traditional learning resources.
For ecommerce
EcommerceMeasures the platform’s effectiveness in supporting online business activities.Score Components:
- Ecommerce themes and templates (20%): Variety and design of templates.
- Product management (25%): Ease of managing and organizing products.
- Payment options (25%): Variety and convenience of payment methods.
- Ecommerce features (20%): Features for managing an ecommerce store.
- Integration (10%): Compatibility with external e-commerce tools and services.
4.8
7.4
Unbounce and Hocoos offer different approaches to ecommerce. Unbounce, primarily a landing page builder, focuses on conversion optimization, offering tools for A/B testing and Smart Traffic insights. It allows integration with ecommerce platforms like Shopify and Ecwid, but does not have specific ecommerce templates. On the other hand, Hocoos, an AI-driven website builder, provides a range of ecommerce features, including product and order management, payment processing, shipping and logistics, marketing and SEO, analytics and reporting, and customizability and integrations.
|
|
|
|
|---|---|---|
|
Ecommerce themes and templates |
2.0 |
6.0 |
|
Product page customization |
3.0 |
7.0 |
|
Payment processing and commissions |
6.5 |
6.5 |
|
POS capabilities |
0.0 |
5.5 |
|
Payment gateways |
7.0 |
7.0 |
|
Product numbers |
0.0 |
6.5 |
|
Additional ecommerce features |
4.5 |
7.0 |
Unbounce ecommerce features:
- Shopify, Ecwid, or and other ecommerce solutions integration
Hocoos ecommerce features:
- Product management
- Order management
- Payment processing
- Shipping and Logistics
- Marketing and SEO
- Analytics and reporting
- Customizability and Integrations
Ecommerce themes & templates
Unbounce primarily focuses on building landing pages and does not have ecommerce specific templates. Hocoos, however, does not rely on traditional templates for website creation, including ecommerce sites. Instead, it utilizes AI technology to generate unique and customized websites based on the user’s specific inputs.
Product page customization
Unbounce allows the creation or customization of product pages, primarily focusing on building landing pages, with the possibility to integrate with ecommerce platforms such as Shopify or Ecwid. Hocoos, on the other hand, enables the creation and editing of professional-looking product pages, tailored to enhance the appeal of your products to your target audience. It also allows for easy setup of product variations, including different sizes, colors, or attributes.
Payment processing
Unbounce supports payment processing through an integration with Stripe, allowing users to create landing pages that can handle transactions directly. Unbounce itself does not mention charging additional fees for transactions, implying that fees are subject to Stripe’s own pricing structure. Hocoos simplifies website creation through AI-driven features, offering customizable websites tailored to user preferences. It integrates payment methods like PayPal and Stripe for seamless management of transactions and inventory.
Website Editors
Website EditorsEvaluates the platforms’ website building and editing capabilities.Score Components:
- Customization tools (40%): Range and power of editing features.
- Editor usability (30%): User experience within the editor.
- Design flexibility (20%): Freedom in layout and design changes.
- Update and maintenance ease (10%): Simplicity of updating and maintaining the site.
7.5
7.7
🏆
Winner: Hocoos
. Hocoos, with a score of 7.7, offers an AI-driven website builder that simplifies the creation of personalized websites. It features an easy-to-use editor for further customization and offers AI-powered tools for content creation, logo design, and more, making it accessible to users of all technical skill levels.
Unbounce’s editor, scoring 7.5, is equipped with a user-friendly drag-and-drop interface, enabling users to design and customize landing pages without the need for coding skills. It offers a variety of templates, widgets, and elements such as forms and buttons, alongside options for integrating custom HTML, CSS, and JavaScript for advanced customization.
Mobile editor/app
0
0
🏆
Winner: None
. Neither Unbounce nor Hocoos offer a dedicated mobile editor app. Therefore, the comparison is not applicable in this context. Both platforms focus on providing a robust and user-friendly desktop editing experience. For mobile editing capabilities, users may need to consider other website builders that offer dedicated mobile apps.
Product testing options
Product Testing OptionsAssesses the options for trying out platform features before commitment.Score Components:
- Trial quality (40%): Extent and usefulness of the trial or free version.
- Feature accessibility (30%): How many features are available to test.
- Trial duration (20%): Length of the trial period.
- Ease of transition (10%): Smoothness of moving from trial to paid plans.
6.6
7.5
Overall Result
:
Hocoos Wins
. Hocoos scores 7.5, slightly higher than Unbounce’s 6.6. Hocoos offers a free version and a 14-day money-back guarantee, providing users with more flexibility and assurance. Unbounce, however, allows users to test premium features during its 14-day free trial, but requires billing information for the trial.
|
|
|
|
|---|---|---|
|
Free Plan |
No |
Yes |
|
Trial Duration |
14 days | No trial |
|
Testing Premium Features |
Yes, during free trial |
Some features with free plan |
|
Money Back Guarantee |
No |
14 days |
Price
PriceLooks at the cost-effectiveness and value for money of each platform.Score Components:
- Plan value (40%): What each pricing tier offers.
- Transparency and clarity (30%): Clearness of pricing structures.
- Flexibility of plans (20%): Range of options to suit different budgets.
- Hidden costs (10%): Additional expenses not included in the plan.
7.0
7.8
Unbounce offers a wider range of plans, including an enterprise-level solution, while Hocoos offers a simpler pricing structure with a free and a premium plan.
|
|
|
|
|---|---|---|
|
Free |
No offering at this amount. |
Free ($0/month): Limited features, ideal for personal projects or trying out the platform. Includes free website hosting, a limited booking system, a blog (without AI blogging), 15 image uploads, and 20 uses of AI content generation. |
|
$10-$20 |
No offering at this amount. |
Premium ($15/month): All features, including a free custom domain name, online payments, 600,000+ stock images, marketing integrations, unlimited image uploads, unlimited AI features, a custom email address, and email marketing. Value for Price: 9.0 |
|
$90-$100 |
Build ($99.00/month): Provides tools for building and launching high-converting landing pages, unlimited pages, popups, sticky bars, a form builder, free hosting, AI copywriting, custom scripts, 1,000+ integrations, support for 1 root domain with unlimited subdomains, catering up to 20,000 monthly unique visitors. Value for price: 6.5 |
No offering at this amount. |
|
$100-$200 |
Experiment ($149.00/month): Includes everything in the Build plan plus unlimited A/B tests, advanced reporting, dynamic text replacement, support for 2 root domains, and up to 30,000 monthly unique visitors. Value for price: 7.5 |
No offering at this amount. |
|
$200-$300 |
Optimize ($249.00/month): Adds to the Experiment plan with AI traffic optimization, visitor behavior insights, advanced targeting, supports 3 root domains, and caters to up to 50,000 monthly unique visitors. Value for price: 8.0 |
No offering at this amount. |
|
$600+ |
Concierge (Starting at $649/month): Offers everything in the Optimize plan plus dedicated support, implementation services, client and user management, flexible add-on plans for scaling, starting with 5 root domains and 100,000 monthly unique visitors, with options to scale. |
No offering at this amount. |
location. As a result in rare cases the prices displayed here can differ from the ones you see on their
websites.
Hosting quality
Hosting
qualityExamines the reliability and performance of the hosting solutions.Score Components:
- Uptime (40%): Consistency and reliability of website availability.
- Speed (30%): Loading times and performance.
- Bandwidth and storage (20%): Sufficiency of resources provided.
- Data centers (10%): Quality and distribution of hosting infrastructure.
3.9
2.4
Winner: Unbounce
. Unbounce and Hocoos both offer hosting services, but Unbounce takes the lead with a disclosed uptime of 99.96%. Both platforms do not provide specific details about their hosting type and data centers, and neither offers an uptime guarantee. However, Unbounce’s disclosed uptime gives it an edge over Hocoos, which does not provide uptime statistics.
|
|
|
|
|---|---|---|
|
Do they offer hosting? |
Yes | Yes |
|
Data Centers: |
Not disclosed | Not disclosed |
|
Type of hosting: |
Not specified | Not specified |
|
Uptime: |
99.96% | Not provided |
|
Uptime Guarantee: |
No | No |
Website Speed Optimization
Website Speed OptimizationEvaluates optimization of website loading timesScore Components:
- PageSpeed Score (30%): Google’s score indicating performance optimization.
- Loading Time (30%): The average time until a website is fully interactive.
- Mobile Optimization (15%): Optimization effectiveness for mobile devices.
- Resource Optimization (15%): Optimizing images, scripts, and other heavy resources.
- CDN Usage (10%): Use of CDN to enhance speed across geolocations.
5.6
6.2
🏆 Winner: Hocoos
Both Unbounce and Hocoos prioritize website performance and page speed, but Hocoos has a slight edge in terms of website speed optimization.
|
|
|
|
|---|---|---|
|
Focus |
Conversion rate optimization |
User-friendly website creation |
|
Performance Tools |
Speed Booster |
CDN, Minimization of HTTP Requests |
|
Key Strategies |
Image optimization, Caching |
CDN, Minimization of HTTP Requests, Caching |
|
Load Times |
Varies depending on optimization and website complexity |
Varies depending on optimization and user’s location |
|
Page Speed Scores Range |
Varies depending on optimization and website complexity |
Varies depending on optimization and user’s location |
|
Core Web Vitals Improvement |
No information available |
No information available |
Unbounce, a powerful website builder designed for creating custom landing pages, popups, and sticky bars, focuses on optimizing conversion rates. It uses strategies such as image optimization and caching to improve website speed. However, Unbounce does not provide any information on their Core Web Vitals improvements.
On the other hand, Hocoos, a user-friendly website builder, uses strategies such as CDN, minimization of HTTP requests, and caching to optimize website speed. However, there’s no information available about Hocoos’ Core Web Vitals improvements. Despite the lack of information on Core Web Vitals improvements, Hocoos’ strategies give it a slight edge over Unbounce in terms of website speed optimization.
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Plugins and integrations
Plugins and integrationsMeasures the range and effectiveness of additional plugins and integrations.Score Components:
- Variety of options (40%): Range of available add-ons.
- Integration smoothness (30%): Ease of integrating plugins into the site.
- Quality of plugins (20%): Functionality and reliability of the options.
- Custom integration capabilities (10%): Support for custom or third-party integrations.
6.8
6.3
🏆 Winner: Unbounce.
Unbounce scores 6.8, slightly ahead of Hocoos with a score of 6.3. Unbounce offers over 50 apps and integrations, all free to install, enhancing the functionality of landing pages. It allows for advanced analytics, enhanced marketing automation, direct e-commerce transactions, and personalized user engagements. Hocoos also offers a wide range of plugins and extensions, but Unbounce’s focus on conversion optimization gives it the edge.
Marketing Features
Design FunctionalitiesRepresents how well each platform allows for creative design and customization of websites.Score Components:
- Template Variety (30%): Range and quality of design templates.
- Customization (30%): Flexibility and options for design alterations.
- User Interface (20%): Ease and intuitiveness of the design process.
- Responsiveness (10%): Adaptability to different devices and screen sizes.
- Innovation (10%): Unique design features and tools.
7.4
7.0
🏆
Overall Winner: Unbounce
. Unbounce stands out for its strong focus on conversion optimization and its ability to create custom landing pages, popups, and sticky bars. Hocoos offers a more traditional set of marketing features, but Unbounce’s unique features give it the edge.
|
|
|
|
|---|---|---|
|
SEO Tools |
|
|
|
Email Marketing |
✓ (with integration of third-party services) |
✓ (on premium plan) |
|
Blogging |
|
|
|
Social Media Integration |
|
|
|
Analytics and Reporting |
|
|
|
Ads and Promotions |
✓ (Unbounce landing pages can be used for ad campaigns) |
✓ |
Customer Support
Customer supportEvaluates the quality and availability of support options.Score Components:
- Response time (40%): Speed of support responses.
- Support quality (30%): Effectiveness and helpfulness of the support.
- Availability (20%): Range of support channels (phone, chat, email).
- Resource richness (10%): Quality of self-help and educational materials.
7.7
3.0
🏆 Winner: Unbounce
. In the comparison of Unbounce vs Hocoos, Unbounce takes the lead with a customer support score of 7.7. Unbounce offers a variety of support options, including live chat, email, and phone support, available Monday to Friday from 6 AM to 6 PM PST. Additionally, users can access 24/7 support through their Help Centre, Community, and Chat Bot, ensuring continuous assistance.
Hocoos, on the other hand, has a customer support score of 3.0. While Hocoos emphasizes that their customer support is 100% human, they do not provide detailed information about their support hours or availability. This lack of transparency and lower support score indicates that users might find it challenging to get timely assistance compared to Unbounce.
Security
SecurityLooks at the platforms’ security measures and data protection.Score Components:
- Data protection (40%): Safeguards for user and customer data.
- SSL and encryption (30%): Implementation of secure connections.
- Compliance (20%): Adherence to industry security standards.
- Regular updates (10%): Frequency of security updates and patches.
8.4
4.5
🏆
Winner: Unbounce
. Unbounce has a higher security score and provides a detailed description of its security measures. It ensures compliance with key regulations, employs a defense-oriented architecture, and uses network safety measures. Unbounce’s systems are designed to minimize attack risks and ensure swift recovery processes. It also emphasizes the protection of user data with encrypted communications and stringent firewall policies.
On the other hand, Hocoos does not provide detailed information about its security measures. It emphasizes security for websites built with its platform and integrates advanced encryption protocols. However, without specific details about its security measures, it’s hard to compare it with Unbounce’s comprehensive security framework.
AI Capabilities
AI capabilitiesMeasures the effectiveness of AI-driven features and tools.Score Components:
- Automation efficiency (40%): Impact of AI on streamlining processes.
- Personalization (30%): AI-driven customization for users or customers.
- AI-Assisted design (20%): Role of AI in website design and functionality.
- Data analysis (10%): Use of AI in interpreting user data and analytics.
7.5
7.3
|
|
|
|
|---|---|---|
|
AI Builder |
Unbounce’s Smart Builder offers personalized templates and design recommendations |
Hocoos’ AI builder creates websites based on user responses to 8 simple questions |
|
AI Ecommerce Features |
|
Hocoos offers personalized product recommendations, visual search, AI-powered customer service, and more |
|
AI Content Generation |
Unbounce’s Smart Copy generates various types of content for marketing and landing pages |
Hocoos’ AI Content Creator generates written material for pages, blog posts, and articles |
|
Additional AI Features |
Unbounce’s Smart Traffic directs visitors to the most appropriate landing page variant. Conversion Intelligence Insights offers practical advice to boost conversion rates |
Hocoos offers new and improved widgets for dynamic content, enhanced mobile optimization, unlimited text widgets, and improved color palette customization |
🏆 Winner: Hocoos
. With a score of 7.3, Hocoos offers a more comprehensive set of AI features, particularly in the ecommerce and content generation areas. Its AI builder is also designed to save users hours of editing effort.
Unbounce, with a score of 7.5, utilizes AI mainly to optimize landing page creation and conversion rates. Its AI features focus on personalized templates, copy and design recommendations, and directing visitors to the most appropriate landing page variant.
User Management
User ManagementAssesses the platforms’ capabilities in managing user roles, permissions, and accessibility.Score Components:
- Role Customization (40%): Flexibility in creating and defining user roles and
permissions. - Ease of Management (30%): User interface and tools for managing users.
- Access Control (20%): Effectiveness of access control measures for different user
levels. - Scalability (10%): Ability to manage a growing number of users efficiently.
7.2
0.0
🏆 Winner: Unbounce
. Unbounce offers a more robust user management system compared to Hocoos.
- Unbounce offers one staff account on its basic plan, with the option to expand up to 15 accounts on the premium plan. It also provides customizable permissions, enabling you to restrict or grant access based on roles such as viewer, author, and administrator.
- Hocoos does not allow to have multiple users for editing your website.
Unbounce User Roles and Access Levels:
| Role | Description | Access Highlights |
|---|---|---|
| Viewers | Members of your team who want to view and approve pages, popups, or sticky bars before publication. | Can access pages, popups, sticky bars, stats, and leads. Cannot edit/manage pages or access account management, billing details, domains, or add users. |
| Authors | Designers or copywriters invited to edit landing pages. | Can edit, manage, publish/unpublish pages, popups, sticky bars. Have access to viewing leads and stats. Cannot access account management, billing details, domains, or add users. |
| Administrators | Manage the Unbounce account, including billing details. | Can edit, manage, publish/unpublish pages, popups, sticky bars. Can access account management, billing details, domains, and add users. Cannot delete leads or remove other Admins. |
Hocoos does not provide user roles and access levels.
Additional Features
|
|
|
|
|---|---|---|
|
SSL Certificate |
|
|
|
Custom Domain |
|
|
|
Free Custom Domain Included |
|
|
|
International Domains |
|
|
|
Mobile Responsive |
|
|
|
Page Speed |
|
|
|
Website Builder Mobile App |
|
|
|
Convert a Website To An App |
|
|
|
Website Analytics |
|
|
|
Multilingual Sites |
|
|
|
Multiple Users |
|
|
User Feedback
The reviews for Unbounce reveal a mixed sentiment among users. On the positive side, many appreciate its user-friendly, drag-and-drop page builder, which facilitates the quick creation and editing of landing pages without the need for technical expertise. Users find it beneficial for A/B testing, integrating with CRMs, and swiftly turning around marketing content. However, there are notable concerns, particularly with a case of unexpected switch to an annual plan without consent and refusal to refund, indicating potential issues with customer service and billing practices. Additionally, some users mention technical limitations, such as responsiveness issues and the absence of global elements for content updates across multiple pages, which can hinder efficiency.
Hocoos, on the other hand, does not have any reviews on G2, making it challenging to gauge user sentiment and satisfaction. This lack of feedback means potential users might need to rely on other sources or personal trials to assess its suitability for their needs when comparing Unbounce vs Hocoos.
The making of this blog
We followed a clear, step-by-step process to write and research this article.
FAQ
Which platform is better for creating landing pages, Unbounce or Hocoos?
Can I use Hocoos for ecommerce?
How do Unbounce and Hocoos compare in terms of ease of use?
Which platform offers better customer support, Unbounce or Hocoos?
Are there any AI capabilities in Hocoos that Unbounce lacks?
What are the main differences in pricing between Unbounce and Hocoos?
Which platform is better for website speed optimization?
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