Unbounce vs Pixpa: Comprehensive comparison guide for 2024

Final verdict

Unbounce and Pixpa both offer unique strengths, catering to different user needs.

• 
  Unbounce (Overall Grade: 6.4/10)
  
  is a powerful tool for creating high-converting landing pages, popups, and sticky bars. It excels in conversion rate optimization, making it ideal for marketers and businesses focused on lead generation and campaign performance. Unbounce’s robust integration capabilities and advanced AI features further enhance its appeal for users looking to maximize their marketing efforts. However, it lacks comprehensive ecommerce functionalities, which may limit its use for online stores.
• 
  Pixpa (Overall Grade: 6.7/10)
  
  is an all-in-one platform designed for creatives and small businesses. It offers a user-friendly interface, highly customizable templates, and a range of built-in features, including ecommerce, blogging, and client galleries. Pixpa’s affordability and ease of use make it a great choice for users looking to establish a professional online presence without extensive technical knowledge. While it may not match Unbounce’s conversion optimization capabilities, Pixpa provides a more comprehensive solution for building and managing a complete website.

Best for ecommerce

Verdict

: Unbounce is ideal for creating high-converting landing pages, while Pixpa offers a more comprehensive ecommerce solution for small businesses and creatives.

• 
  Unbounce
  
  : Unbounce excels in creating and optimizing landing pages for conversions. It integrates with platforms like Shopify and Ecwid to add ecommerce functionality but lacks in-depth ecommerce features. This makes it suitable for businesses focusing on conversion rate optimization rather than full-fledged online stores.
• 
  Pixpa
  
  : Pixpa provides a robust set of ecommerce features, including integrated shopping carts, inventory tracking, and secure payment options. It is designed for small businesses and creatives who need an all-in-one platform to manage their online presence and sales. Pixpa’s ecommerce capabilities are more extensive than Unbounce, making it a better choice for those looking to run a complete online store.

Best for informational & business websites

Verdict

: Pixpa is the superior choice for informational and business websites, offering a more comprehensive set of features tailored to creatives and small businesses, while Unbounce is more specialized for landing pages and conversion optimization.

• 
  Unbounce
  
  : Unbounce is a powerful tool for creating high-converting landing pages, popups, and sticky bars. Its focus on conversion rate optimization makes it ideal for marketers looking to capture leads and analyze performance data. However, for a broader informational website, it may feel limited due to its specialized nature. Unbounce scores 5.9 in this category.
• 
  Pixpa
  
  : Pixpa excels in providing an all-in-one platform for creatives and small businesses to build professional websites. With its highly customizable templates and user-friendly drag-and-drop interface, Pixpa is well-suited for creating visually appealing informational sites. It also offers built-in tools for SEO, marketing, and analytics, making it a robust choice for business websites. Pixpa scores 7.9 in this category.

Detailed comparison

Winner: It’s a tie.

Both Unbounce and Pixpa offer robust design functionalities and a wide variety of templates, making them both excellent choices depending on your specific needs.

Unbounce provides a gallery of over 100 high-converting templates for landing pages, popups, and sticky bars. These templates are designed with conversion in mind, incorporating knowledge and insights gained from Unbounce’s experience in optimizing landing pages. Users have the flexibility to choose from these ready-to-use templates or start with a blank canvas to create their own designs using Unbounce’s drag-and-drop builder.

Unbounce Themes

On the other hand, Pixpa offers a wide variety of templates and designs tailored to meet the diverse needs of creative professionals. With an extensive library that includes numerous options, users can easily find the perfect template that aligns with their brand identity and showcases their work in the best light. From sleek, minimalist designs to more complex and dynamic layouts, Pixpa ensures that there is something for everyone, regardless of their style or industry.

Pixpa Themes

🏆 Winner: Pixpa

. With a score of 8.4, Pixpa edges out Unbounce (8.2) in terms of ease of use. Pixpa’s user-friendly interface and drag-and-drop features make it a convenient choice for creatives and professionals looking to establish an online presence without the need for coding skills. Unbounce, while also user-friendly, is more focused on creating optimized landing pages and may require a bit more time to master.

Learning Resources

🏆 Winner: Unbounce

. Both platforms offer a wealth of learning resources, but Unbounce goes a step further with its comprehensive Help Centre, podcast, and video library. These resources are designed to help users maximize their platform’s capabilities and enhance their marketing strategies.

Unbounce and Pixpa cater to different ecommerce needs. Unbounce is primarily a landing page builder, focusing on conversion optimization. It allows users to create, test, and customize highly targeted ecommerce landing pages, aiming to double conversion rates compared to traditional online stores. However, it lacks in-depth ecommerce features and relies on integrations with platforms like Shopify or Ecwid for ecommerce functionality.

On the other hand, Pixpa is an all-in-one platform offering a range of ecommerce features tailored for creatives and small businesses. It includes an integrated shopping cart, inventory tracking, and the ability to sell both physical and digital products. However, its ecommerce functionalities might be somewhat limited for larger businesses or those with complex inventory needs.

Unbounce ecommerce features:

• Shopify, Ecwid, or other ecommerce solutions integration

Pixpa ecommerce features:

• SEO and Marketing features
• Secure Payments
• Comprehensive product options

Ecommerce themes & templates

Unbounce primarily focuses on building landing pages and does not offer ecommerce-specific templates. In contrast, Pixpa offers a variety of ecommerce-specific templates designed to cater to online stores and businesses. These templates are crafted to showcase products effectively, integrate shopping carts, and provide a seamless checkout experience.

Product page customization

Unbounce does not offer the ability to create or customize product pages, as it’s primarily focused on building landing pages. However, it does offer the possibility to integrate with ecommerce platforms such as Shopify or Ecwid. Pixpa, on the other hand, offers a range of ecommerce product page customization options. Users can easily manage and display products with options for multiple images, pricing variations, and detailed product descriptions.

Payment processing

Unbounce supports payment processing through an integration with Stripe, allowing users to create landing pages that can handle transactions directly. Unbounce itself does not mention charging additional fees for transactions, implying that fees are subject to Stripe’s own pricing structure. Pixpa does not charge commissions on sales, allowing creators to keep all revenue generated, minus any transaction fees from payment processors. The platform supports various payment gateways, including Stripe, PayPal, Razorpay, PayUmoney, and offline payments, to facilitate direct payments into user accounts.

Considering the features, availability, cost, and flexibility, Pixpa appears to be a more robust and flexible ecommerce solution compared to Unbounce. However, if you are looking for a platform with a strong focus on optimizing conversion rates, Unbounce might still be worth considering.

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Winner: Tie

. Both Unbounce and Pixpa score equally with a 7.5 in terms of their website editors.

Unbounce is a powerful, user-friendly website builder specifically designed for creating custom landing pages, popups, and sticky bars. Its editor is equipped with a user-friendly drag-and-drop interface, enabling users to design and customize landing pages without the need for coding skills. It offers a variety of templates, widgets, and elements such as forms and buttons, alongside options for integrating custom HTML, CSS, and JavaScript for advanced customization.

On the other hand, Pixpa is an all-in-one platform for creatives and small businesses to create beautiful, professional websites complete with built-in online stores, blogs, and client galleries. It offers a drag-and-drop interface that makes it easy for users to design and manage their website without any coding knowledge. Pixpa’s templates are highly customizable, allowing users to tailor their site’s look and feel to match their brand identity.

Mobile editor/app

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Winner: Pixpa

. Neither Unbounce nor Pixpa offer a dedicated mobile editor app. However, Pixpa allows users to edit their website on a mobile browser, albeit with some limitations. This feature is not available with Unbounce.

Pixpa, on the other hand, scores higher in this category due to its ability to offer some level of mobile editing functionality.

In summary, Pixpa receives a higher rating due to its ability to offer some level of mobile editing functionality, while Unbounce does not offer this feature.

Overall Result

:

Pixpa Wins

. Pixpa scores 8.5 in product testing options, outperforming Unbounce which scores 6.6. Pixpa offers a 15-day free trial and a 30-day money-back guarantee, allowing users to test all premium features. Unbounce, on the other hand, offers a 14-day free trial, but requires users to enter their billing information to access the trial.

Pixpa offers more affordable pricing plans and a higher discount for annual subscriptions, making it a more cost-effective choice for small businesses and creatives. Unbounce, on the other hand, offers more advanced features and an enterprise-level solution, making it a better choice for larger teams and agencies aiming for high conversion rates and extensive campaign management.

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Winner: Pixpa

Pixpa edges out Unbounce in hosting quality due to its use of Amazon Web Services for scalable and reliable cloud hosting, offering varying levels of storage and unlimited bandwidth. Unbounce, while providing a 99.96% uptime, does not specify the type of hosting it provides or the locations of its data centers, leading to a lower rating.

🏆 Winner: Unbounce

Both Unbounce and Pixpa have strategies for website speed optimization, but Unbounce has a higher website speed optimization score.

Unbounce, a powerful website builder designed for creating custom landing pages, popups, and sticky bars, focuses on optimizing conversion rates. It uses strategies such as image optimization, caching, and a Speed Booster to optimize website speed. However, the load times and PageSpeed scores vary depending on the optimization and complexity of the website. Unbounce does not provide any information on their Core Web Vitals improvements.

On the other hand, Pixpa, an all-in-one platform for creatives and small businesses, uses strategies such as code minification, CDN, HTML caching, Server Side Rendering, and SEO optimization for website speed optimization. However, there’s no data on Page Speed Scores and load times for websites built with Pixpa. Pixpa emphasizes on LCP, FID, CLS improvements for Core Web Vitals. Despite these strategies, Pixpa has a lower website speed optimization score compared to Unbounce.

🏆 Winner: Unbounce.

Unbounce scores 6.8, slightly ahead of Pixpa’s 6.7. Unbounce offers over 50 apps and integrations, all free to install, enhancing the functionality of landing pages. Pixpa, on the other hand, offers over 100 plugins, some of which may come with additional costs. Both platforms offer a variety of integrations to enhance their base capabilities, but Unbounce’s focus on landing page optimization gives it a slight edge.

Unbounce Applications

Pixpa Applications

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Overall Winner: Tie

. Both Unbounce and Pixpa offer a robust set of marketing features, with Pixpa offering additional blogging capabilities.

🏆 Winner: Unbounce

. In the comparison of Unbounce vs Pixpa, Unbounce takes the lead with its comprehensive support options. Unbounce offers live chat, email, and phone support, with live chat and phone support available Monday to Friday, from 6 AM to 6 PM PST. Additionally, users can access 24/7 support through their Help Centre, Community, and Chat Bot, ensuring continuous assistance.

Pixpa provides 24/7 customer support via email and live chat, which is beneficial for users needing immediate help at any time. However, it lacks the variety of support channels that Unbounce offers. Furthermore, Unbounce’s dedicated enterprise support, including personalized training and optimization sessions, gives it an edge for businesses looking for more tailored assistance.

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Winner: Unbounce

. Unbounce takes a comprehensive approach to security, ensuring compliance with key regulations and maintaining high security standards. It has achieved PCI Level 4 Merchant status and adheres to GDPR, implementing robust disaster recovery strategies and undergoing regular external security audits. Unbounce employs a secure, multi-tenant environment with strict access controls and daily data backups to safeguard customer information. Its defense-oriented architecture and network safety measures provide enhanced protection against external threats.

Although it may not offer the same level of specialized security features as Unbounce, Pixpa also prioritizes security, using SSL encryption across all its websites and conducting regular security audits. It offers secure hosting with robust firewalls and DDoS protection. However, with a slightly lower security score, Pixpa comes in second in this comparison.

🏆 Winner: Unbounce

. Unbounce, with a score of 7.5, utilizes AI to enhance the user experience and optimize conversion rates. Its AI features include Smart Builder for personalized design, Smart Copy for content generation, Smart Traffic for intelligent visitor direction, and Conversion Intelligence Insights for conversion optimization.

Pixpa, on the other hand, does not have any AI capabilities.

🏆 Winner: Pixpa

. Both Unbounce and Pixpa offer user management features, but Pixpa slightly edges out Unbounce with a score of 7.3 against Unbounce’s 7.2.

• Unbounce offers one staff account on its basic plan, with the option to expand up to 15 accounts on the premium plan. It also provides customizable permissions, enabling you to restrict or grant access based on roles such as viewer, author, and administrator.
• Pixpa offers a Users and Permissions feature allowing multiple users on Professional plans (up to 5 users) and Advanced plans (unlimited). The site owner can grant edit access to sections like General, Store, Client Galleries, Marketing, Settings, and Administration, customizing permissions based on user roles. The site owner can manage user permissions, suspend or reactivate users, and permanently remove them, but irreversible actions should be approached with caution.

Unbounce User Roles and Access Levels:

Unfortunately, Pixpa did not provide a user roles and access levels table.

Additional Features

User Feedback

The reviews for Unbounce reveal a mixed sentiment among users. On the positive side, many appreciate its user-friendly, drag-and-drop page builder, which facilitates the quick creation and editing of landing pages without the need for technical expertise. Users find it beneficial for A/B testing, integrating with CRMs, and swiftly turning around marketing content. However, there are notable concerns, particularly with a case of unexpected switch to an annual plan without consent and refusal to refund, indicating potential issues with customer service and billing practices. Additionally, some users mention technical limitations, such as responsiveness issues and the absence of global elements for content updates across multiple pages, which can hinder efficiency.

Pixpa stands out for its exceptional customer service, easy-to-use interface, and affordable pricing. Users appreciate the variety of templates and customization options available, allowing them to create professional-looking websites tailored to their needs. The responsive and helpful customer support, coupled with the platform’s features like online forms and integrations, make Pixpa a valuable tool for individuals and businesses seeking to establish a strong online presence. Despite some minor issues like limited options for third-party integrations and mobile layout adjustments, Pixpa remains highly recommended for its versatility, professionalism, and overall value.

FAQ