Unbounce vs Sellfy: Comprehensive comparison guide for 2024

Final verdict

Unbounce and Sellfy both offer unique strengths tailored to different user needs.

• 
  Unbounce (Overall Grade: 6.4/10)
  
  is a powerful tool for creating high-converting landing pages, popups, and sticky bars. It excels in design flexibility, ease of use, and AI capabilities, making it ideal for marketers focused on optimizing conversion rates. Unbounce’s comprehensive suite of features, including robust integrations and advanced marketing tools, makes it a strong choice for users looking to enhance their marketing efforts and capture leads effectively.
• 
  Sellfy (Overall Grade: 6.0/10)
  
  is an all-in-one ecommerce platform designed for creators selling a variety of products. It offers a user-friendly interface, affordable pricing, and a comprehensive set of tools for managing and scaling an online business. Sellfy stands out for its simplicity and versatility, making it a great option for creators and small business owners looking to set up an online store quickly and efficiently.

	Overall grade: 6.4	Overall grade: 6.0
Design functionalities & templates	7.8	5.2
Ease of use	8.2	7.8
Ecommerce	4.8	6.8
Website Editors	7.5	6.8
Product testing options	6.6	7.3
Price	7.0	7.9
Hosting quality	3.9	7.3
Website speed optimization	5.6	5.4
Plugins and integrations	6.8	6.7
Marketing features	7.4	7.1
Customer support	7.7	5.8
Security	8.4	7.2
AI capabilities	7.5	0
User Management	7.2	2.0

Best for ecommerce

4.8

6.8

Verdict

: Unbounce is excellent for creating high-converting landing pages with ecommerce integrations, while Sellfy is a more comprehensive ecommerce solution for creators selling various types of products.

• 
  Unbounce
  
  : Unbounce is primarily a landing page builder with a strong focus on optimizing conversion rates. It integrates with ecommerce solutions like Shopify and Ecwid, allowing users to create targeted ecommerce landing pages. However, it lacks dedicated ecommerce features and templates, making it less suitable for full-fledged online stores. Best For Ecommerce score: 4.8.
• 
  Sellfy
  
  : Sellfy is an all-in-one ecommerce platform tailored for creators selling digital, physical, subscription-based, and print-on-demand items. It offers a comprehensive set of tools to manage, market, and scale an online business. With dedicated ecommerce templates and robust product customization options, Sellfy is a more versatile choice for setting up an online store. Best For Ecommerce score: 6.8.

Best for informational & business websites

5.9

5.7

• 
  Unbounce
  
  : Unbounce is designed for creating high-converting landing pages, popups, and sticky bars. Its drag-and-drop builder and over 100 templates make it easy to design and test different layouts. Unbounce integrates with numerous marketing tools and analytics platforms, making it a robust choice for marketers looking to capture leads and analyze performance data. With a score of 5.9, Unbounce is a solid option for informational business websites, especially those focused on conversion rates.
• 
  Sellfy
  
  : Sellfy is an all-in-one eCommerce platform tailored for creators selling various products. It offers a simple interface for quick setup and can be integrated into existing websites. While Sellfy is primarily focused on eCommerce, it can still be used for informational websites. However, with a score of 5.7, it may not offer the same level of customization and marketing tool integration as Unbounce. Sellfy is best suited for creators who need a straightforward platform to manage and scale their online business.

Detailed comparison

7.8

5.2

🏆

Winner: Unbounce.

Unbounce is a clear winner in this category, offering a wider range of templates and more flexibility in customization.

Unbounce provides a gallery of over 100 high-converting templates for landing pages, popups, and sticky bars. These templates are designed with conversion in mind, incorporating knowledge and insights gained from Unbounce’s experience in optimizing landing pages. Users have the flexibility to choose from these ready-to-use templates or start with a blank canvas to create their own designs using Unbounce’s drag-and-drop builder.

Unbounce Themes

On the other hand, Sellfy provides a collection of design templates through its theme store, located in the Store Customizer. Users have the option to preview these themes before applying them to their websites. As of the latest information, Sellfy offers five main theme options: Lumiére, Noir, Savant, Idée, and Mode. These themes cater to various aesthetic preferences and can be published to go live on a user’s website after selection and customization.

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8.2

7.8

🏆 Winner: Unbounce

. Scoring 8.2, Unbounce is recognized for its intuitive drag-and-drop builder and a wide selection of templates, making it easy for users to design and customize landing pages. Sellfy, with a score of 7.8, offers a straightforward website builder and is accessible for creators and small business owners without advanced technical skills. However, Unbounce’s comprehensive suite of features and responsive customer support system give it the edge in this category.

Learning Resources

🏆 Winner: Unbounce

. Unbounce offers a rich collection of learning resources designed to help users maximize their platform’s capabilities, including a comprehensive Help Centre, the Unprompted Podcast for marketing insights, and a Video Library for visual learning. Sellfy, on the other hand, lacks a large community of users and does not have a community forum.

4.8

6.8

Unbounce and Sellfy cater to different ecommerce needs. Unbounce is primarily a landing page builder, with a strong focus on optimizing conversion rates. It integrates with ecommerce solutions like Shopify and Ecwid, allowing users to create highly targeted ecommerce landing pages. On the other hand, Sellfy is an all-in-one ecommerce platform designed for creators selling digital, physical, subscription-based, and print-on-demand items. It offers a comprehensive set of tools to manage, market, and scale an online business.

Ecommerce themes and templates	2.0	7.0
Product page customization	3.0	6.5
Payment processing and commissions	6.5	8.0
POS capabilities	0.0	4.0
Payment gateways	7.0	6.0
Product numbers	0.0	7.5
Additional ecommerce features	4.5	6.5

Unbounce ecommerce features:

• Shopify, Ecwid, or and other ecommerce solutions integration

Sellfy ecommerce features:

• Product Listings
• Payment Gateways integration
• Product categories

Ecommerce themes & templates

Unbounce primarily focuses on building landing pages and does not have ecommerce specific templates. In contrast, all the templates of Sellfy are designed for online stores, making it a more suitable choice for those looking to set up an ecommerce site.

Product page customization

Unbounce does not offer the possibility to create or customize product pages, as it’s primarily focused on building landing pages. However, it does integrate with ecommerce platforms such as Shopify or Ecwid. Sellfy, on the other hand, supports a diverse range of products including digital goods like music, videos, ebooks, and software, as well as physical products and print-on-demand merchandise such as t-shirts and mugs. The platform enables the sale of subscriptions, offering a means for recurring revenue. Sellfy provides tools for product protection and piracy prevention, ensuring secure file hosting and delivery.

Payment processing

Unbounce supports payment processing through an integration with Stripe, allowing users to create landing pages that can handle transactions directly. Unbounce itself does not mention charging additional fees for transactions, implying that fees are subject to Stripe’s own pricing structure. Sellfy supports two primary payment gateways, Stripe and PayPal, allowing for various payment options including credit/debit cards and localized payment methods in Europe. The platform does not charge transaction fees beyond its subscription cost, though payment processors’ standard fees apply.

Considering the features, availability, cost, and flexibility, Sellfy appears to be a more robust and flexible ecommerce solution compared to Unbounce. However, if you are looking for a platform to create high-converting landing pages, Unbounce might be the better choice.

7.5

6.8

🏆

Winner: Unbounce

. Unbounce, with a score of 7.5, is a powerful, user-friendly website builder specifically designed for creating custom landing pages, popups, and sticky bars. It provides a wide range of templates and a drag-and-drop interface, making it easy to create and test different layouts and elements to see what works best for your audience. Additionally, it integrates with numerous marketing tools and analytics platforms, enabling marketers to capture leads, launch campaigns, and analyze performance data all in one place.

Sellfy, scoring 6.8, is an all-in-one eCommerce platform tailored for creators looking to sell a wide array of products including digital, physical, subscription-based, and print-on-demand items. It offers a simple, user-friendly interface that allows for quick setup of an online store without necessitating advanced technical skills. Users can either create a standalone storefront directly on Sellfy or integrate the service into an existing website, making it versatile for various selling strategies.

Mobile editor/app

0

7.5

🏆

Winner: Sellfy

. Unbounce does not offer a dedicated mobile editor app, which puts it at a disadvantage in this comparison. On the other hand, Sellfy provides a mobile app that allows store owners to manage their online stores on the go. The app offers functionalities such as viewing store performance metrics, managing and tracking orders, and receiving customized notifications.

Users can also access summary reports of their store’s performance on a daily, weekly, or monthly basis. However, it’s important to note that while the Sellfy app allows for efficient store management and ensures users are kept informed about important store activities and trends, it does not allow for changes to the layout or design of the website itself.

In summary, Sellfy receives a higher rating due to its mobile app that allows for efficient store management and ensures users are kept informed about important store activities and trends, while Unbounce does not offer a dedicated mobile editor app, which puts it at a disadvantage in this comparison.

6.6

7.3

Overall Result

:

Sellfy Wins

. Sellfy scores 7.3, slightly higher than Unbounce’s 6.6. Both platforms offer a 14-day free trial, but Sellfy stands out with its 30-day money-back guarantee. Unbounce allows testing of premium features during the trial, but requires users to enter their billing information, which might be a deterrent for some.

Free Plan	No	No
Trial Duration	14 days	14 days
Testing Premium Features	During the free trial (requires billing information)	During the free trial
Money Back Guarantee	No	30 days

7.0

7.9

Sellfy offers more affordable options, but Unbounce provides more comprehensive features, especially for larger-scale operations with its enterprise-level solution.

	Offerings	Offerings
$20-$30	No offering at this amount.	Starter ($29/month): Ideal for growing businesses with sales up to $10k/year. Offers unlimited products, digital and subscription products, domain connection, and 2,000 email credits. Annual savings available. Value for price: 7.5
$70-$100	Build ($99.00/month): Provides tools for building and launching high-converting landing pages, unlimited pages, popups, sticky bars, a form builder, free hosting, AI copywriting, custom scripts, 1,000+ integrations, support for 1 root domain with unlimited subdomains, catering up to 20,000 monthly unique visitors. Value for price: 6.5	Business ($79/month): Targets businesses with up to $50k in yearly sales, offering everything in the Starter plan plus 10,000 email credits, product and store design migration, product upselling, cart abandonment tools, and Sellfy branding removal. Value for price: 8.0
$100-$200	Experiment ($149.00/month): Includes everything in the Build plan plus unlimited A/B tests, advanced reporting, dynamic text replacement, support for 2 root domains, and up to 30,000 monthly unique visitors. Value for price: 7.5	Premium ($159/month): For businesses with up to $200k/year in sales. Includes everything in the Business plan plus 50,000 email credits, product migration, and priority support. Annual savings are also offered. Value for price: 8.5
$200-$300	Optimize ($249.00/month): Adds to the Experiment plan with AI traffic optimization, visitor behavior insights, advanced targeting, supports 3 root domains, and caters to up to 50,000 monthly unique visitors. Value for price: 8.0	No offering at this amount.
$600+	Concierge (Starting at $649/month): Offers everything in the Optimize plan plus dedicated support, implementation services, client and user management, flexible add-on plans for scaling, starting with 5 root domains and 100,000 monthly unique visitors, with options to scale. Value for price: 8.8	No offering at this amount.

3.9

7.3

🏆

Winner: Sellfy

Both Unbounce and Sellfy offer hosting services, but neither platform discloses the type of hosting they provide or the locations of their data centers. However, Sellfy has a higher uptime of 99.99% compared to Unbounce’s 99.96%, and neither platform offers an uptime guarantee. Due to its higher uptime, Sellfy is rated higher in hosting quality.

Do they offer hosting?	Yes	Yes
Data Centers:	Not disclosed	Not disclosed
Type of hosting:	Not disclosed	Not disclosed
Uptime:	99.96%	99.99%
Uptime Guarantee:	No	No

5.6

5.4

🏆 Winner: It’s a tie

. Both Unbounce and Sellfy have similar strategies for website speed optimization and neither provide specific information on their Core Web Vitals improvements.

Focus	Conversion rate optimization	Simplifying the eCommerce process
Performance Tools	Speed Booster	Code Minification
Key Strategies	Image optimization, Caching, Speed Booster	Code Minification, Caching, Image Optimization
Load Times	Varies depending on optimization and website complexity	Varies depending on optimization and website complexity
Page Speed Scores Range	Varies depending on optimization and website complexity	Varies depending on optimization and website complexity
Core Web Vitals Improvement	No specific information provided	No specific information provided

Unbounce focuses on conversion rate optimization and provides a Speed Booster tool to enhance website performance. Its strategies for speed optimization include image optimization and caching. However, Unbounce does not provide any specific information on their Core Web Vitals improvements. The load times and PageSpeed scores vary depending on optimization and website complexity.

Sellfy, on the other hand, simplifies the eCommerce process for creators. Its strategies for speed optimization include code minification, caching, and image optimization. Similar to Unbounce, Sellfy does not provide any specific information on their Core Web Vitals improvements. The load times and PageSpeed scores also vary depending on optimization and website complexity.

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6.8

6.7

🏆 Winner: Unbounce.

With a score of 6.8, Unbounce slightly edges out Sellfy, which scores 6.7. Unbounce offers over 50 free apps and integrations, enhancing the functionality of landing pages. These integrations cover a wide range of categories, from social media to eCommerce tools, and utilities for enhancing page design and user experience.

Sellfy, on the other hand, offers various integrations to enhance ecommerce functionality and automate workflows. However, the costs associated with these integrations vary, with some basic features potentially available for free and more advanced features having different pricing models depending on the specific third-party services used.

In terms of what can be extended, both platforms offer significant enhancements. Unbounce allows for advanced analytics, enhanced marketing automation, direct e-commerce transactions, and personalized user engagements. Sellfy provides advanced analytics, extended payment gateways, sophisticated marketing tools, and deeper customer engagement options.

When it comes to top integrations, Unbounce offers native integrations with marketing tools like Mailchimp and Salesforce, webhooks for custom data handling, and Google services for analytics and ads. Sellfy offers integrations with Google Analytics, Zapier, and social media integrations like Facebook Live Chat and Ads.

In conclusion, while both platforms offer a wide range of plugins and integrations, Unbounce takes the lead due to its larger number of free apps and integrations and its slightly higher score.

Unbounce Applications

7.4

7.1

🏆

Overall Winner: Unbounce

. Unbounce stands out for its strong focus on optimizing conversion rates and its ability to integrate with numerous marketing tools and analytics platforms. Sellfy, on the other hand, offers a comprehensive set of tools to manage, market, and scale an online business effectively, making it a close competitor.

SEO Tools
Email Marketing	with integration of third-party services
Blogging
Social Media Integration
Analytics and Reporting
Ads and Promotions	Unbounce landing pages can be used for ad campaigns

7.7

5.8

🏆 Winner: Unbounce

. Comparing Unbounce vs Sellfy, Unbounce takes the lead in this category with its diverse support options, including live chat, email, and phone support available during business hours, and 24/7 access through their Help Centre and Community. This ensures users have multiple channels to seek assistance, enhancing the overall support experience.

Sellfy, while offering 24/7 support, falls short due to the absence of live chat and phone support. Users can only rely on email and possibly a knowledge base for self-service, which might not be sufficient for those needing immediate help. Despite its round-the-clock availability, the limited support channels make it less versatile compared to Unbounce.

8.4

7.2

🏆

Winner: Unbounce

. Unbounce takes a comprehensive approach to security, ensuring compliance with key regulations and maintaining high security standards. It employs a secure, multi-tenant environment with strict access controls and daily data backups to safeguard customer information. Unbounce’s defense-oriented architecture and network safety measures, along with encrypted communications and stringent firewall policies, provide enhanced protection against external threats.

Although Sellfy offers several security measures to safeguard sellers and their digital products, it does not match the comprehensive security framework of Unbounce. Sellfy’s security measures include the use of secure payment processors, unique download links for each purchase, and limited download attempts. However, it acknowledges the inherent challenges of completely eliminating piracy in the digital space, taking a pragmatic approach by providing tools that both protect creators’ content and assist in handling disputes effectively.

7.5

0

Personalized Design	Unbounce’s Smart Builder offers personalized templates and design recommendations
Content Generation	Unbounce’s Smart Copy generates various types of content for marketing and landing pages
Visitor Direction	Unbounce’s Smart Traffic directs visitors to the most appropriate landing page variant
Conversion Optimization	Unbounce’s Conversion Intelligence Insights offers practical advice and recommendations to boost conversion rates

🏆 Winner: Unbounce

. Unbounce, with a score of 7.5, utilizes AI to enhance the user experience and optimize conversion rates. Its AI features include Smart Builder for personalized design, Smart Copy for content generation, Smart Traffic for intelligent visitor direction, and Conversion Intelligence Insights for conversion optimization.

Sellfy, on the other hand, does not have any AI capabilities. Therefore, Unbounce is the clear winner in this category.

7.2

2.0

🏆 Winner: Unbounce

. Unbounce offers more flexibility in user management compared to Sellfy.

• Unbounce offers one staff account on its basic plan, with the option to expand up to 15 accounts on the premium plan. It also provides customizable permissions, enabling you to restrict or grant access based on roles such as viewer, author, and administrator.
• Sellfy does not support adding multiple users or staff to a single account.

Unbounce User Roles and Access Levels:

Additional Features

SSL Certificate
Custom Domain
Free Custom Domain Included
International Domains
Mobile Responsive
Page Speed
Website Builder Mobile App
Convert a Website To An App
Website Analytics
Multilingual Sites
Multiple Users

User Feedback

Unbounce

359 reviews

4.4 out of 5 stars

Sellfy

52 reviews

3.9 out of 5 stars

The reviews for Unbounce reveal a mixed sentiment among users. On the positive side, many appreciate its user-friendly, drag-and-drop page builder, which facilitates the quick creation and editing of landing pages without the need for technical expertise. Users find it beneficial for A/B testing, integrating with CRMs, and swiftly turning around marketing content. However, there are notable concerns, particularly with a case of unexpected switch to an annual plan without consent and refusal to refund, indicating potential issues with customer service and billing practices. Additionally, some users mention technical limitations, such as responsiveness issues and the absence of global elements for content updates across multiple pages, which can hinder efficiency.

The user feedback on Sellfy highlights its strengths in providing an efficient, compact online store setup that caters to specific needs with affordable pricing, including a 14-day trial period to familiarize users with the product. Many appreciate its user-friendly interface, internal marketing tools, and customization options, which enable sellers to tailor their storefronts to their brand, along with integrations for payment processing like PayPal and Stripe. However, criticisms include issues with mobile site speed, a desire for clearer insights, limitations on customization, and some customer service inefficiencies.

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