Unbounce vs SITE123: Comprehensive comparison guide for 2024

Final verdict

Unbounce and SITE123 both offer unique strengths, catering to different user needs and preferences.

• 
  Unbounce (Overall Grade: 6.4/10)
  
  is a powerful tool for creating high-converting landing pages, popups, and sticky bars. It excels in conversion optimization, offering a wide range of templates and a user-friendly drag-and-drop interface. Unbounce is ideal for marketers and businesses focused on lead generation and campaign performance. However, it may not be the best choice for those seeking comprehensive ecommerce solutions or extensive website customization.
• 
  SITE123 (Overall Grade: 6.5/10)
  
  provides a versatile and user-friendly platform for creating professional websites without coding skills. It offers a wide range of customizable templates, ecommerce capabilities, and SEO tools, making it suitable for individuals and small businesses. While SITE123 may lack some advanced features and deep customization options, it stands out for its ease of use and comprehensive hosting services, making it a reliable choice for users looking for a straightforward website builder.

	Overall grade: 6.4	Overall grade: 6.5
Design functionalities & templates	7.8	7.2
Ease of use	8.2	8.1
Ecommerce	4.8	7.0
Website Editors	7.5	7.0
Product testing options	6.6	6.4
Price	7.0	6.2
Hosting quality	3.9	7.0
Website speed optimization	5.6	5.8
Plugins and integrations	6.8	7.1
Marketing features	7.4	6.0
Customer support	7.7	7.3
Security	8.4	7.5
AI capabilities	7.5	2.8
User Management	7.2	6.3

Best for ecommerce

4.8

7.0

Verdict

: Unbounce vs SITE123 shows that SITE123 is better suited for comprehensive ecommerce needs, while Unbounce excels in conversion-focused landing pages.

• 
  Unbounce
  
  : Unbounce is tailored for creating high-converting landing pages, making it ideal for businesses focused on optimizing conversion rates. It integrates well with various marketing tools and supports payment processing through Stripe. However, it lacks the depth of ecommerce features found in more dedicated platforms. Best For Ecommerce score: 4.8
• 
  SITE123
  
  : SITE123 offers a robust set of ecommerce tools, including product management, payment gateway integration, and customizable templates. It is user-friendly and suitable for small to medium-sized online stores. Best For Ecommerce score: 7.0

Best for informational & business websites

5.9

7.4

• 
  Unbounce
  
  : Unbounce is primarily designed for creating high-converting landing pages, popups, and sticky bars. While it offers a user-friendly drag-and-drop interface and a variety of templates, its focus on conversion optimization makes it less ideal for general informational websites. Unbounce’s strength lies in its ability to integrate with numerous marketing tools and analytics platforms, making it a powerful choice for marketers looking to capture leads and analyze performance data.
• 
  SITE123
  
  : SITE123 is a versatile website builder that excels in creating professional-looking informational websites without the need for coding or design skills. With a wide range of customizable templates and drag-and-drop functionality, SITE123 makes it easy for users to create and customize their websites. It also offers various features such as ecommerce capabilities, SEO tools, and mobile optimization, making it a comprehensive platform for businesses looking to establish a strong online presence. In the Unbounce vs SITE123 comparison, SITE123’s user-friendly interface and extensive feature set make it the better choice for informational business websites.

Detailed comparison

7.8

7.2

🏆

Winner: Unbounce.

If you’re looking for a platform that offers more creative control and a wide array of design features, Unbounce is the preferred choice.

Unbounce provides a gallery of over 100 high-converting templates for landing pages, popups, and sticky bars. These templates are designed with conversion in mind, incorporating knowledge and insights gained from Unbounce’s experience in optimizing landing pages. Users have the flexibility to choose from these ready-to-use templates or start with a blank canvas to create their own designs using Unbounce’s drag-and-drop builder.

Unbounce Themes

Compared to Unbounce, SITE123 offers a wide variety of templates and designs for their website builder, with over 180 options to choose from. Their templates are organized by industry and category, making it easy to find the perfect design for your website. SITE123 also allows for customization of templates, giving users the ability to make their website unique and tailored to their brand. Additionally, SITE123 offers mobile-responsive designs, ensuring that your website looks great on any device.

SITE123 Themes

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8.2

8.1

🏆 Winner: Unbounce

. Scoring 8.2, Unbounce edges out SITE123 by a small margin. Unbounce is praised for its intuitive drag-and-drop builder and a wide selection of templates, making it easy for users to design and customize landing pages. SITE123, scoring 8.1, is also user-friendly and ideal for individuals and small businesses, but those seeking deep customization may find its features somewhat limiting.

Learning Resources

🏆 Winner: Unbounce

. Unbounce offers a rich collection of learning resources, including a comprehensive Help Centre, the Unprompted Podcast for marketing insights, and a Video Library for visual learning. SITE123 also provides a support center full of informative guides and FAQs, but Unbounce’s resources are more comprehensive.

4.8

7.0

Unbounce and SITE123 cater to different ecommerce needs. Unbounce is primarily a landing page builder with a focus on conversion optimization, while SITE123 offers a more comprehensive ecommerce solution.

Ecommerce themes and templates	2.0	6.5
Product page customization	3.0	6.8
Payment processing and commissions	6.5	6.0
POS capabilities	0.0	5.0
Payment gateways	7.0	7.0
Product numbers	0.0	6.0
Additional ecommerce features	4.5	6.5

Unbounce ecommerce features:

Unbounce stands out for its ability to create, test, and customize highly targeted e-commerce landing pages, aiming to double conversion rates compared to traditional online stores. It features a wide array of tools for conversion optimization, including A/B testing and Smart Traffic insights, alongside the unique Smart Copy features for enhanced copywriting. However, potential downsides include its relatively high cost, especially for entry-level plans lacking key features like A/B testing, and reported challenges with customer support and limited template selections.

SITE123 ecommerce features:

SITE123 offers ecommerce features which allow users to create online stores where they can sell products and services directly from their websites. The platform provides various ecommerce tools including product management, payment gateway integration, shipping and tax management, and options for creating coupons and discounts. Users can customize their store’s layout, add product descriptions and images, set prices, and manage inventory. SITE123’s ecommerce features are designed to be user-friendly, making it possible for individuals and small businesses to start selling online without needing technical expertise.

Ecommerce themes & templates

Unbounce primarily focuses on building landing pages, and does not have ecommerce specific templates. On the other hand, SITE123 offers a variety of ecommerce templates suitable for various types of businesses. These templates are designed to be professional and user-friendly, ensuring that your products stand out and that customers have a seamless shopping experience.

Product page customization

Unbounce does have the possibility to create or customize product pages, it’s primarily focused on building landing pages, with the possibility to integrate with ecommerce platforms such as Shopify or Ecwid. SITE123 offers extensive customization options for ecommerce product pages, suitable for both physical and digital goods. Adding products is streamlined through the Website Editor, under the ecommerce (Store) page within the Pages section. Products can be organized into categories for better navigation. Detailed product pages can include essential information like product name, description, images, videos, pricing options, SKUs, brands, and additional descriptions, with customizable SEO settings to improve online visibility.

Payment processing

When it comes to payment processing, Unbounce supports payment processing through an integration with Stripe, allowing users to create landing pages that can handle transactions directly, with Stripe facilitating global payments in over 135 currencies. Unbounce itself does not mention charging additional fees for transactions, implying that fees are subject to Stripe’s own pricing structure. The platform is focused on optimizing online conversions and does not offer Point of Sale (POS) capabilities, as its core features are designed for enhancing digital experiences such as landing pages and pop-ups.

SITE123 supports various payment gateways like Stripe, PayPal, and Amazon Pay, enabling seamless online transactions without charging sales commissions. Users can expect payment processing fees around 3%, which are standard across ecommerce platforms. The platform offers a 14-day money-back policy on certain package purchases, with detailed terms around invoicing, taxes, and refunds.

7.5

7.0

🏆

Winner: Unbounce

. Unbounce, with a score of 7.5, is a powerful, user-friendly website builder specifically designed for creating custom landing pages, popups, and sticky bars. It provides a wide range of templates and a drag-and-drop interface, making it easy to create and test different layouts and elements to see what works best for your audience. Additionally, it integrates with numerous marketing tools and analytics platforms, enabling marketers to capture leads, launch campaigns, and analyze performance data all in one place.

SITE123, scoring 7.0, is a user-friendly website builder that allows individuals and businesses to create professional-looking websites without any coding or design skills. With a wide range of customizable templates and drag-and-drop functionality, users can easily create and customize their websites to suit their needs. SITE123 also offers various features such as ecommerce capabilities, SEO tools, and mobile optimization, making it a versatile platform for creating stunning websites.

Mobile editor/app

0

5.5

🏆

Winner: SITE123

. Neither Unbounce nor SITE123 offer a dedicated mobile app for website editing. However, SITE123 allows users to edit their websites on a mobile browser, providing some level of mobile editing capability. On the other hand, Unbounce does not offer any mobile editing capabilities.

SITE123, therefore, is the winner in this category due to its ability to provide mobile editing through a mobile browser, despite the absence of a dedicated mobile app.

6.6

6.4

Overall Result

:

Unbounce wins

. Unbounce scores 6.6, slightly higher than SITE123’s 6.4. Unbounce offers a 14-day free trial during which users can test all premium features, but requires billing information. SITE123, on the other hand, does not offer a free trial but allows users to test premium features during a 14-day refundable period.

Free Plan	No	Yes
Trial Duration	14 days	No, however Site123 offers 14 day money back guarantee
Testing Premium Features	Yes, during the 14-day free trial	Yes, during the 14 day refundable period
Money Back Guarantee	No	No

7.0

6.2

Unbounce offers a range of plans catering to different needs, while SITE123 keeps it simple with a free and a premium plan.

	Offerings	Offerings
Free	No offering at this amount.	Free ($0/month): 250 MB storage, 250MB bandwidth, SITE123 branding, basic SEO for homepage. This plan allows to manage 1 website and there is no limitation on number of pages. It offers hosting with 250MB storage and bandwidth. However, it does not offer ecommerce features, has limited templates and does not have AI website builder.
$0-$10	No offering at this amount.	Premium ($7.8/month): 3 GB storage, 3 GB bandwidth, connect your domain, remove SITE123 floating tag. This plan allows to manage 1 website and there is no limitation on number of pages. It offers hosting with 3GB storage and bandwidth. However, it does not offer ecommerce features, has limited templates and does not have AI website builder. Value for price: 6.5
$90-$100	Build ($99.00/month): Provides tools for building and launching high-converting landing pages, unlimited pages, popups, sticky bars, a form builder, free hosting, AI copywriting, custom scripts, 1,000+ integrations, support for 1 root domain with unlimited subdomains, catering up to 20,000 monthly unique visitors. Value for price: 6.5	No offering at this amount.
$100-$200	Experiment ($149.00/month): Includes everything in the Build plan plus unlimited A/B tests, advanced reporting, dynamic text replacement, support for 2 root domains, and up to 30,000 monthly unique visitors. Value for price: 7.5	No offering at this amount.
$200-$300	Optimize ($249.00/month): Adds to the Experiment plan with AI traffic optimization, visitor behavior insights, advanced targeting, supports 3 root domains, and caters to up to 50,000 monthly unique visitors. Value for price: 8.0	No offering at this amount.
$600+	Concierge (Starting at $649/month): Offers everything in the Optimize plan plus dedicated support, implementation services, client and user management, flexible add-on plans for scaling, starting with 5 root domains and 100,000 monthly unique visitors, with options to scale.	No offering at this amount.

3.9

7.0

Winner: SITE123

. SITE123 offers managed hosting with a 99.9% uptime guarantee, making it a more reliable choice for hosting services. Unbounce, while offering hosting, does not specify the type of hosting it provides and does not offer an uptime guarantee. Both platforms do not disclose the locations of their data centers.

Do they offer hosting?	Yes	Yes
Data Centers:	Not disclosed	Not disclosed
Type of hosting:	Not specified	Managed Hosting
Uptime:	99.96%	99.9%
Uptime Guarantee:	No	Yes, 99.9%

5.6

5.8

🏆 Winner: SITE123

Both Unbounce and SITE123 have strategies in place for website speed optimization, but SITE123’s comprehensive approach gives it a slight edge.

Key Strategies	Image optimization, Caching, Speed Booster	CDN, Image Optimization, Caching, Minification of CSS, JavaScript, and HTML, Use of Asynchronous Loading, Database Optimization
Load Times	Varies depending on optimization and website complexity	Varies widely, depending on the optimization and user’s location
Page Speed Scores Range	Varies depending on optimization and website complexity	Varies widely, depending on the optimization and user’s location
Core Web Vitals Improvement	No information provided	No information provided

Unbounce focuses on image optimization, caching, and a feature called Speed Booster for website speed optimization. However, the load times and PageSpeed scores can vary depending on the level of optimization and the complexity of the website. Unbounce does not provide any information on their Core Web Vitals improvements.

On the other hand, SITE123 uses a more comprehensive approach for website speed optimization. It uses CDN, image optimization, caching, minification of CSS, JavaScript, and HTML, asynchronous loading, and database optimization. Like Unbounce, the load times and PageSpeed scores can vary widely, depending on the level of optimization and the user’s location. SITE123 also does not disclose any information about Core Web Vitals improvements.

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6.8

7.1

🏆 Winner: SITE123.

SITE123 scores 7.1, slightly ahead of Unbounce’s 6.8. SITE123 offers a wider range of plugins and extensions, with over 250 apps available for enhancing website functionality. Unbounce, while offering a robust set of integrations, is more focused on landing page optimization and may not be ideally suited for larger projects requiring comprehensive site functionalities. Both platforms offer seamless integration with popular third-party tools, but SITE123’s robust integration with over 6,000 apps through Zapier gives it an edge in terms of flexibility and functionality.

Unbounce Applications

SITE123 Applications

7.4

6.0

🏆

Overall Winner: Unbounce

. Unbounce stands out for its strong focus on conversion optimization, making it a powerful tool for marketers. While SITE123 offers a range of marketing features, it lacks the advanced capabilities of Unbounce.

SEO Tools
Email Marketing	✓ (with third-party integrations)
Blogging
Social Media Integration
Analytics and Reporting		✓ (with more detailed insights on higher plans)
Ads and Promotions	✓ (Unbounce landing pages can be used for ad campaigns)	Limited direct marketing tools

7.7

7.3

🏆 Winner: Unbounce

. In the comparison of Unbounce vs SITE123, Unbounce takes the lead with its comprehensive support options. Unbounce offers live chat, email, and phone support from Monday to Friday, 6 AM to 6 PM PST, and 24/7 support through their Help Centre, Community, and Chat Bot. This ensures users have continuous access to assistance, making it a reliable choice for businesses needing consistent support.

SITE123, on the other hand, provides 24/7 online support chat in English and support in 16 additional languages during business hours. While this broad language support is beneficial for users from various regions, it lacks the extensive support hours and multiple channels offered by Unbounce. SITE123 does not offer enterprise-level support, which may be a limitation for larger businesses seeking dedicated assistance.

8.4

7.5

🏆

Winner: Unbounce

. Unbounce takes a comprehensive approach to security, with a strong focus on data protection and compliance with key regulations. It employs a defense-oriented architecture and network safety measures, ensuring a secure platform for creating landing pages, popups, and sticky bars. Unbounce’s commitment to security is further demonstrated by its PCI Level 4 Merchant status and adherence to GDPR.

Although it may not offer the same level of specialized security features as Unbounce, SITE123 also prioritizes security, offering SSL/HTTPS encryption and modern firewalls to protect against cyber threats. However, compared to Unbounce, SITE123’s security measures are less comprehensive, which is reflected in its lower security score.

7.5

2.8

Personalized Design	Unbounce’s Smart Builder offers personalized templates and design recommendations
SEO Optimization		SITE123’s AI content generation feature produces SEO-friendly content
Customer Behavior Analysis	Unbounce’s Smart Traffic directs visitors to the most appropriate landing page variant based on their specific characteristics and behaviors
Sales Predictions
Inventory Management
Content Generation	Unbounce’s Smart Copy generates various types of content crucial for marketing and landing pages	SITE123’s AI-powered content generation feature simplifies the process of creating website content

🏆 Winner: Unbounce

. Unbounce’s AI capabilities, particularly through its Smart Builder, Smart Copy, and Smart Traffic features, are highly user-friendly and innovative. It excels in offering personalized landing page design suggestions, content generation, and intelligent visitor direction.

Unbounce, with a score of 7.5, utilizes AI mainly to enhance the landing page creation and optimization experience. Its AI features focus on personalized design, content generation, and customer behavior analysis.

SITE123, with a score of 2.8, offers fewer AI features, with its main AI feature being AI-powered content generation.

7.2

6.3

🏆 Winner: Unbounce

. Unbounce and SITE123 offer different approaches to user management.

• Unbounce offers one staff account on its basic plan, with the option to expand up to 15 accounts on the premium plan. It also provides customizable permissions, enabling you to restrict or grant access based on roles such as viewer, author, and administrator.
• SITE123 allows multiple users to have two different roles: Admin and Contributor, each with its own set of permissions. However, there is no mention of limitations on the number of users who can edit the website on Site123.

Unbounce User Roles and Access Levels:

Additional Features

SSL Certificate
Custom Domain
Free Custom Domain Included
International Domains
Mobile Responsive
Page Speed
Website Builder Mobile App
Convert a Website To An App
Website Analytics
Multilingual Sites
Multiple Users

User Feedback

Unbounce

359 reviews

4.4 out of 5 stars

SITE123

11 reviews

4.3 out of 5 stars

The reviews for Unbounce reveal a mixed sentiment among users. On the positive side, many appreciate its user-friendly, drag-and-drop page builder, which facilitates the quick creation and editing of landing pages without the need for technical expertise. Users find it beneficial for A/B testing, integrating with CRMs, and swiftly turning around marketing content. However, there are notable concerns, particularly with a case of unexpected switch to an annual plan without consent and refusal to refund, indicating potential issues with customer service and billing practices. Additionally, some users mention technical limitations, such as responsiveness issues and the absence of global elements for content updates across multiple pages, which can hinder efficiency.

SITE123 seems to offer a user-friendly platform with drag-and-drop features, making website building quick and easy. Users appreciate its wide library of free images and templates, mobile responsiveness, and excellent customer support. However, some users find its customization options limited, especially in the free version, and wish for more robust features like additional plugins and payment methods tailored to different regions. Overall, SITE123 appears beneficial for those seeking to create professional-looking websites without extensive coding knowledge, though it may lack certain advanced functionalities for more specialized needs.

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