Unbounce vs SubHub: guide for 2024

Final verdict

Unbounce and SubHub both offer specialized platforms, but they cater to different needs and audiences.

Unbounce (Overall Grade: 6.4/10)

excels in creating high-converting landing pages, popups, and sticky bars. It is particularly favored for its strong focus on optimizing conversion rates, making it ideal for marketers and businesses looking to capture leads and launch campaigns. With a user-friendly drag-and-drop interface, a wide range of templates, and numerous integrations, Unbounce is a powerful tool for those aiming to enhance their marketing efforts.
SubHub (Overall Grade: 5.6/10)

is designed specifically for creating and managing membership sites. It offers a range of tools tailored for content creators and entrepreneurs who aim to build a community and monetize their content. SubHub simplifies the process of setting up subscription models and managing member access, making it an ideal choice for those looking to start or grow their membership-based business. While it may lack some advanced features, its focus on ease of use and efficiency makes it a strong contender in its niche.

	Overall grade: 6.4	Overall grade: 5.6
Design functionalities & templates	7.8	6.8
Ease of use	8.2	7.7
Ecommerce	4.8	5.9
Website Editors	7.5	6.9
Product testing options	6.6	7.0
Price	7.0	6.8
Hosting quality	3.9	5.5
Website speed optimization	5.6	5.6
Plugins/extensions and integrations	6.8	5.7
Marketing features	7.4	5.7
Customer support	7.7	6.3
Website security	8.4	4.0
AI capabilities	7.5	0
User Management	7.2	5.2

Best for ecommerce

4.8

5.9

Verdict

: Unbounce and SubHub cater to different ecommerce needs. Unbounce excels in conversion optimization for landing pages, while SubHub is better suited for membership-based ecommerce.

Unbounce

: Unbounce is designed for creating high-converting landing pages with ecommerce integrations like Shopify and Ecwid. It focuses on conversion optimization with features like A/B testing and Smart Traffic insights. However, it lacks comprehensive ecommerce templates and advanced product management features, making it less ideal for full-fledged online stores.
SubHub

: SubHub is tailored for membership sites, offering tools for selling physical and digital products and pay-per-view content. It provides customizable storefronts, flexible shipping options, and inventory management. While it lacks some advanced ecommerce features, it is a solid choice for content creators and entrepreneurs looking to monetize their membership sites.

Best for informational & business websites

5.9

7.2

Verdict

: When it comes to Unbounce vs SubHub for informational business websites, SubHub takes the lead with a score of 7.2 compared to Unbounce’s 5.9. SubHub’s focus on membership sites and ease of use makes it a better choice for content creators and entrepreneurs looking to build a community and monetize their content.

Unbounce

: Unbounce is a powerful tool for creating custom landing pages, popups, and sticky bars, with a strong focus on optimizing conversion rates. It offers a wide range of templates and a drag-and-drop interface, making it easy to create and test different layouts. However, its primary strength lies in conversion optimization rather than serving as a comprehensive platform for informational business websites.
SubHub

: SubHub excels in creating and managing membership sites, offering tools tailored for content creators and entrepreneurs. It simplifies the process of setting up subscription models and managing member access, making it an ideal choice for those looking to start or grow a membership-based business. Its user-friendly platform and focus on ease of use make it a superior option for informational business websites compared to Unbounce.

Detailed comparison

7.8

6.8

🏆

Winner: Unbounce.

Unbounce offers a more comprehensive and flexible design experience, with a higher score in design functionalities and templates.

Unbounce provides a gallery of over 100 high-converting templates for landing pages, popups, and sticky bars. These templates are designed with conversion in mind, incorporating knowledge and insights gained from Unbounce’s experience in optimizing landing pages. Users have the flexibility to choose from these ready-to-use templates or start with a blank canvas to create their own designs using Unbounce’s drag-and-drop builder.

Unbounce Themes

On the other hand, SubHub offers a variety of customizable membership website templates designed to cater to different needs and themes. There are 14 specifically themed templates available, each designed to help users jump-start the design of their membership website homepages. These templates are fully customizable, allowing users to modify layouts, add or remove sections, and tailor content to fit their brand, ensuring flexibility in the design process.

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8.2

7.7

🏆 Winner: Unbounce

. Scoring 8.2, Unbounce is known for its intuitive drag-and-drop builder and a wide selection of templates, making it easy for users to design and customize landing pages. SubHub, with a score of 7.7, offers a user-friendly platform designed for building membership websites and online courses, but may lack some advanced features found on other platforms. If ease of use is a priority, Unbounce is the clear winner in this category.

Learning Resources

🏆 Winner: Unbounce

. Unbounce offers a rich collection of learning resources designed to help users maximize their platform’s capabilities, including a comprehensive Help Centre, the Unprompted Podcast for marketing insights, and a Video Library for visual learning. SubHub also offers a range of learning resources, including video guides and tutorials, but lacks a large community of users across various platforms.

Learn Unbounce

Learn SubHub

4.8

5.9

Unbounce and SubHub both offer ecommerce capabilities, but their offerings are tailored to their specific use cases. Unbounce, a landing page builder, focuses on conversion optimization, while SubHub, a membership site builder, provides tools for selling physical and digital products and pay-per-view content.


Ecommerce themes and templates	2.0	3.0
Product page customization	3.0	6.5
Payment processing and commissions	6.5	7.0
POS capabilities	0.0	0.0
Payment gateways	7.0	6.0
Product numbers	0.0	5.0
Additional ecommerce features	4.5	4.5

Unbounce ecommerce features:

Unbounce integrates with ecommerce platforms like Shopify and Ecwid, allowing users to create, test, and customize highly targeted ecommerce landing pages.
Its features are centered around conversion optimization, including A/B testing and Smart Traffic insights, alongside the unique Smart Copy features for enhanced copywriting.
However, it’s worth noting that Unbounce’s entry-level plans lack key features like A/B testing, and users have reported challenges with customer support and limited template selections.

SubHub ecommerce features:

SubHub supports the sale of physical and digital products, as well as pay-per-view content.
It offers a customizable storefront and product categories, flexible shipping and tax configurations, inventory management, and automatic order confirmation emails.
However, it lacks support for distributing free products and does not manage the dispatch of physical goods, which means sellers may need to handle their own shipping logistics.

Ecommerce themes & templates

Unbounce primarily focuses on building landing pages, and does not have ecommerce specific templates. Similarly, SubHub does not offer ecommerce specific templates.

Product page customization

Unbounce allows for the creation and customization of product pages, primarily focusing on building landing pages, with the possibility to integrate with ecommerce platforms such as Shopify or Ecwid. On the other hand, SubHub offers a range of product page customization options, including the ability to manage product variants, upload images, and set visibility preferences. Users can also implement SEO strategies through meta tags and manage tax settings. Additional functionalities include member-specific discounts, image carousels, and individualized shipping costs.

Payment processing

Unbounce supports payment processing through an integration with Stripe, allowing users to create landing pages that can handle transactions directly. Unbounce itself does not mention charging additional fees for transactions, implying that fees are subject to Stripe’s own pricing structure. The platform is focused on optimizing online conversions and does not offer Point of Sale (POS) capabilities.

SubHub supports two main payment gateways: Stripe and PayPal. These integrations allow for secure payment processing for subscriptions and store items using debit or credit cards. The platform itself does not charge commissions on transactions.

7.5

6.9

🏆

Winner: Unbounce

. Unbounce, with a score of 7.5, is a powerful, user-friendly website builder specifically designed for creating custom landing pages, popups, and sticky bars. It provides a wide range of templates and a drag-and-drop interface, making it easy to create and test different layouts and elements to see what works best for your audience. Additionally, it integrates with numerous marketing tools and analytics platforms, enabling marketers to capture leads, launch campaigns, and analyze performance data all in one place.

Unbounce website editor

SubHub, scoring 6.9, is a website builder designed specifically for creating and managing membership sites. It offers a range of tools tailored for content creators and entrepreneurs who aim to build a community and monetize their content. The platform simplifies the process of setting up subscription models, managing member access, and providing exclusive content, making it an ideal choice for those looking to start or grow their membership-based business.

Mobile editor/app

4.0

🏆

Winner: SubHub

. Neither Unbounce nor SubHub offer a dedicated mobile editor app. However, SubHub allows users to manage some content on their website using the mobile browser version. It’s important to note that it’s not possible to change the layout and design of the website on mobile with SubHub. On the other hand, Unbounce does not provide any mobile editing capabilities.

Therefore, despite its limitations, SubHub is the winner in this comparison due to its ability to perform some content management tasks on mobile.

6.6

7.0

Overall Result

:

SubHub Wins

. SubHub scores slightly higher than Unbounce with a score of 7.0 compared to Unbounce’s 6.6. Both Unbounce and SubHub offer a 14-day free trial, but SubHub edges out with a 7-day money-back guarantee. Unbounce allows testing of premium features during the trial, but requires billing information for free trial users. SubHub allows testing of premium features during the trial without any such requirement.


Free Plan	No	No
Trial Duration	14 days	14 days
Testing Premium Features	Yes, with billing information	Yes, during the free trial
Money Back Guarantee	No	Yes, 7 days

7.0

6.8

Unbounce and SubHub have similar pricing scores, but Unbounce offers more advanced features for optimizing conversion rates, while SubHub is more focused on content creators and entrepreneurs looking to monetize their content.

	Offerings	Offerings
$40-$50	No offering at this amount.	Starter ($47/month): Up to 500 members, 5 GB storage, secure payment processing, course builder, 5 landing pages, e-commerce. Value for price: 6.5
$90-$100	Build ($99.00/month): Provides tools for building and launching high-converting landing pages, unlimited pages, popups, sticky bars, a form builder, free hosting, AI copywriting, custom scripts, 1,000+ integrations, support for 1 root domain with unlimited subdomains, catering up to 20,000 monthly unique visitors. Value for price: 6.5	Pro ($97/month): Up to 2000 members, 50 GB storage, removes SubHub branding, 15 landing pages, along with Starter features. Value for price: 7.5
$100-$200	Experiment ($149.00/month): Includes everything in the Build plan plus unlimited A/B tests, advanced reporting, dynamic text replacement, support for 2 root domains, and up to 30,000 monthly unique visitors. Value for price: 7.5	Premium ($147/month): Unlimited members, 200 GB storage, email white labelling, 30 landing pages, plus all Pro features. Value for Price: 8.5
$200-$300	Optimize ($249.00/month): Adds to the Experiment plan with AI traffic optimization, visitor behavior insights, advanced targeting, supports 3 root domains, and caters to up to 50,000 monthly unique visitors. Value for price: 8.0	No offering at this amount.
$600+	Concierge (Starting at $649/month): Offers everything in the Optimize plan plus dedicated support, implementation services, client and user management, flexible add-on plans for scaling, starting with 5 root domains and 100,000 monthly unique visitors, with options to scale.	No offering at this amount.

In some cases companies have different prices based on various components like a
location. As a result in rare cases the prices displayed here can differ from the ones you see on their
websites.

3.9

5.5

🏆

Winner: SubHub

. While both Unbounce and SubHub offer hosting services, SubHub provides more transparency about its hosting type, offering managed cloud hosting with storage limitations depending on the plan. Unbounce, on the other hand, does not specify the type of hosting it provides. Neither platform provides information about their data centers or an uptime guarantee, but Unbounce does report a 99.96% uptime.


Do they offer hosting?	Yes	Yes
Data Centers:	Not disclosed	Not disclosed
Type of hosting:	Not specified	Managed Cloud Hosting
Uptime:	99.96%	Not provided
Uptime Guarantee:	No	Not provided

5.6

🏆 Winner: Tie

Both Unbounce and SubHub have the same score for website speed optimization, and they both use similar strategies for speed optimization. However, neither of them provide any information on their Core Web Vital improvements. The load times and PageSpeed scores for both builders vary depending on optimization and website complexity.


Focus	Conversion rate optimization	Membership site optimization
Performance Tools	Speed Booster	Mobile Optimized design
Key Strategies	Image optimization, Caching, Speed Booster	Image Optimization, Caching, Mobile Optimized design
Load Times	Varies depending on optimization and website complexity	Varies depending on optimization and website complexity
Page Speed Scores Range	Varies depending on optimization and website complexity	Varies depending on optimization and website complexity
Core Web Vitals Improvement	No information provided	No information provided

Unbounce is a powerful, user-friendly website builder specifically designed for creating custom landing pages, popups, and sticky bars. It is particularly favored for its strong focus on optimizing conversion rates, allowing users to design high-converting pages without needing any coding skills. Unbounce provides a wide range of templates and a drag-and-drop interface, making it easy to create and test different layouts and elements to see what works best for your audience. Additionally, it integrates with numerous marketing tools and analytics platforms, enabling marketers to capture leads, launch campaigns, and analyze performance data all in one place.

Subhub is a website builder designed specifically for creating and managing membership sites. It offers a range of tools tailored for content creators and entrepreneurs who aim to build a community and monetize their content. The platform simplifies the process of setting up subscription models, managing member access, and providing exclusive content, making it an ideal choice for those looking to start or grow their membership-based business. With Subhub, users can create a professional and secure website without needing advanced technical skills, emphasizing ease of use and efficiency.

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6.8

5.7

🏆 Winner: Unbounce.

Unbounce scores 6.8, offering a wide array of apps and integrations to enhance the functionality of landing pages. It integrates with numerous marketing tools and analytics platforms, enabling marketers to capture leads, launch campaigns, and analyze performance data all in one place. SubHub, with a score of 5.7, offers a set of built-in features and limited third-party integrations primarily with MailChimp, Google Analytics, and payment gateways like Stripe and PayPal. While Subhub provides a comprehensive toolkit for creating and managing membership sites, its range of external integrations might be seen as limited compared to Unbounce.

Unbounce Applications

Unbounce apps and integrations

7.4

5.7

🏆

Overall Winner: Unbounce

. Unbounce stands out for its strong focus on optimizing conversion rates and its ability to integrate with numerous marketing tools and analytics platforms. SubHub, on the other hand, is designed specifically for creating and managing membership sites, offering a range of tools tailored for content creators and entrepreneurs.


SEO Tools
Email Marketing	Yes, with integration of third-party services	Yes, both built in and through integration of Mailchimp
Blogging	No
Social Media Integration		No
Analytics and Reporting
Ads and Promotions	Yes, Unbounce landing pages can be used for ad campaigns

7.7

6.3

🏆 Winner: Unbounce

. In the comparison of Unbounce vs SubHub, Unbounce takes the lead with a customer support score of 7.7. Unbounce offers a variety of support options, including live chat, email, and phone support available Monday to Friday, from 6 AM to 6 PM PST. Additionally, users have access to 24/7 support through their Help Centre, Community, and Chat Bot, ensuring continuous assistance.

SubHub, on the other hand, provides customer support primarily through email and a support portal for detailed queries. While it also offers an FAQ section for immediate answers, its support system is not as comprehensive as Unbounce’s. With a customer support score of 6.3, SubHub’s support is accessible but may not be as responsive or extensive as Unbounce’s offerings.

8.4

4.0

🏆

Winner: Unbounce

. Unbounce has a higher security score and provides a more comprehensive security framework. It ensures compliance with key regulations, employs a defense-oriented architecture, and uses network safety measures. Unbounce’s systems reside within a private virtual network on AWS, minimizing attack risks and ensuring swift recovery processes. Encrypted communications and stringent firewall policies further enhance protection against external threats.

SubHub, on the other hand, does not disclose any specific information about the website security measures it provides. While it does emphasize compliance with GDPR and CCPA regulations in its privacy policy, the lack of detailed information about its security measures puts it at a disadvantage compared to Unbounce.

7.5


Personalized Design	Unbounce’s Smart Builder offers personalized templates and design recommendations
Content Generation	Unbounce’s Smart Copy generates various types of content for marketing and landing pages
Visitor Traffic Management	Unbounce’s Smart Traffic directs visitors to the most appropriate landing page variant
Conversion Optimization	Unbounce’s Conversion Intelligence Insights offers practical advice and recommendations to boost conversion rates

🏆 Winner: Unbounce

. Unbounce, with a score of 7.5, utilizes AI to enhance the user experience in creating and managing landing pages. Its AI features focus on personalized design, content generation, visitor traffic management, and conversion optimization.

SubHub, on the other hand, does not have any AI capabilities.

7.2

5.2

🏆 Winner: Unbounce

. Unbounce and SubHub offer different approaches to user management.

Unbounce offers one staff account on its basic plan, with the option to expand up to 15 accounts on the premium plan. It also provides customizable permissions, enabling you to restrict or grant access based on roles such as viewer, author, and administrator.
SubHub allows multiple user accounts, however the platform does not specify how many accounts are supported.

Unbounce User Roles and Access Levels:

Role	Description	Access Highlights
Viewers	Members of your team who want to view and approve pages, popups, or sticky bars before publication.	Can access pages, popups, sticky bars, stats, and leads. Cannot edit/manage pages or access account management, billing details, domains, or add users.
Authors	Designers or copywriters invited to edit landing pages.	Can edit, manage, publish/unpublish pages, popups, sticky bars. Have access to viewing leads and stats. Cannot access account management, billing details, domains, or add users.
Administrators	Manage the Unbounce account, including billing details.	Can edit, manage, publish/unpublish pages, popups, sticky bars. Can access account management, billing details, domains, and add users. Cannot delete leads or remove other Admins.

SubHub User Roles and Access Levels:

Role	Description	Access Highlights
Administrator	Full access to the platform except for Homepage and Course Editor.	Can manage all aspects of the platform, including content, store, and member management.
Content Management	Focuses on managing and organizing content within the platform.	Can access and manage content-related features but does not have access to Homepage or Course Editor.
Store (access only)	Specializes in handling the platform’s store features.	Limited to store management functions; no access to Homepage, Course Editor, or member management.
Member Manager (access only)	Oversees member accounts, roles, and subscriptions.	Can manage members and their subscriptions but cannot access Homepage, Course Editor, or store management.
*Origin Admin Email	The initial administrator with the highest level of access, including Homepage and Course Editor.	Exclusive access to Homepage and Course Editor, on top of what the Administrator role provides.

Additional Features


SSL Certificate
Custom Domain
Free Custom Domain Included
International Domains
Mobile Responsive
Page Speed
Website Builder Mobile App
Convert a Website To An App
Website Analytics
Multilingual Sites
Multiple Users

User Feedback

Unbounce

359 reviews

4.4 out of 5 stars

SubHub

11 reviews

3.9 out of 5 stars

The reviews for Unbounce reveal a mixed sentiment among users. On the positive side, many appreciate its user-friendly, drag-and-drop page builder, which facilitates the quick creation and editing of landing pages without the need for technical expertise. Users find it beneficial for A/B testing, integrating with CRMs, and swiftly turning around marketing content. However, there are notable concerns, particularly with a case of unexpected switch to an annual plan without consent and refusal to refund, indicating potential issues with customer service and billing practices. Additionally, some users mention technical limitations, such as responsiveness issues and the absence of global elements for content updates across multiple pages, which can hinder efficiency.

User feedback on SubHub presents a mix of positive and negative experiences, emphasizing the platform’s feature-rich environment and customizable templates. Users appreciate the flexibility and the quality of customer service, highlighting the platform’s continual updates and support as key benefits. However, some users express dissatisfaction with aspects such as the platform’s interface, lack of community features, and service fees for ticket resale. Concerns were also raised about the custom design service and mobile-friendly solutions taking longer than expected.

The making of this blog

We followed a clear, step-by-step process to write and research this article.

Our Ranking Criteria

FAQ

What are the main differences between Unbounce and SubHub?

Unbounce specializes in creating and optimizing landing pages, popups, and sticky bars with a strong emphasis on conversion rate optimization. It’s ideal for marketers and businesses focused on generating leads and conversions. SubHub, however, is tailored for creating and managing membership sites, offering tools for subscription models, member access, and content monetization, making it perfect for content creators and entrepreneurs.

Can I use Unbounce for ecommerce?

While Unbounce is not primarily an ecommerce platform, it excels in creating high-converting landing pages that can integrate with ecommerce platforms. It’s best suited for marketers focused on conversion optimization rather than managing an online store.

Is SubHub good for building a membership site?

Yes, SubHub is designed specifically for creating and managing membership sites. It provides comprehensive ecommerce features tailored for membership and subscription-based sites, making it a better fit for creators and entrepreneurs looking to build a community and monetize their content.

Which platform is easier to use, Unbounce or SubHub?

Unbounce is known for its intuitive drag-and-drop builder and a wide selection of templates, making it easy for users to design and customize landing pages. SubHub also offers a user-friendly platform designed for building membership websites but may lack some advanced features found on other platforms. If ease of use is a priority, Unbounce is the clear winner.

How do Unbounce and SubHub compare in terms of pricing?

Unbounce and SubHub have similar pricing scores, but Unbounce offers more advanced features for optimizing conversion rates. SubHub is more focused on content creators and entrepreneurs looking to monetize their content, offering a range of tools tailored for membership sites at competitive prices.

Which platform offers better customer support, Unbounce or SubHub?

Unbounce takes the lead in customer support with a variety of options including live chat, email, and phone support, complemented by 24/7 access to their Help Centre, Community, and Chat Bot. SubHub offers support via email and a support portal, with an FAQ section for immediate answers to common questions.

Can I create a multilingual site with either Unbounce or SubHub?

Both Unbounce and SubHub support the creation of multilingual sites, allowing users to cater to a global audience by providing content in multiple languages.